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How productmanagers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
The productmanager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for productmanagers.
In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual productstrategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.
Watch Pedros episode: [link] Joni Hoadley : #HowIPM Ideate in Less than a Day Joni Hoadley, ProductManager Coach & Consultant, shares a 5-step workshop framework to go from sticky-note chaos to aligned priorities and test-ready ideasin a single afternoon. Dont just ask. Thats where the roadmap reveals itself.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks.
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive productstrategy. Use colour-coded sticky notes or digital equivalents to distinguish between observations, themes, and insights during team workshops.
I have a bit of a history with the concept of ‘good enough’, from satisficing in sprint planning (2008) to Kano analysis for productmanagers (2009) to trying not to miss the mark in problem solving (2012) to understanding intent and satisfying customer needs (2014). The value is in solving the problem.
How to Create a Winning Strategy : Master the art of strategic thinking and planning. ProductStrategy and Roadmapping : Explore the key concepts of productstrategy and learn how to create successful product roadmaps. Online Courses: Flexible, self-paced learning at your convenience.
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended productmanager job openings in the PLG field Looking for a job in PLG companies?
Some of you also know me through some of the books I’ve written, namely ProductManager’s Desk Reference, Business Acumen Handbook, and so on. And, the research is done sometimes to the workshops I deliver. Or, hey, my favorite folks sometimes, the productmanager people. So what is going on?
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a productmanager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
For example, a productstrategyworkshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
Listen to the audio version of this article: [link] Introduction To discuss empowerment in productmanagement, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and productstrategy, as the model in Figure 1 shows. [1]
Keep the other groups in Figure 1 informed about changes in the productstrategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. A better way is to co-create the productstrategy and roadmap with the key stakeholders.
Imagine that John is a sales rep and a key stakeholder who hardly ever attends the productstrategyworkshops you’ve invited him to. Instead, he requests product roadmap changes by talking directly to you. Why is Empathy Important in ProductManagement? At the same time, be frank. What did I learn?
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Productstrategyworkshops are facilitated sessions where key stakeholders come together to define the vision, goals, and roadmap for a product. The workshops help align the team on strategic…
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their ProductManagement organizations. At all of them, I start understanding the current state of ProductManagement. I review strategies and roadmaps. I gather data through surveys about observations.
Guest Post by: Lamia Benhaddou (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Amanda Ralph]. Amanda had 18 years of productmanagement experience and was able to clearly foresee the obstacles I might encounter in my new role. Indeed the role of a product leader is different to that of a productmanager.
Before the advent of agile frameworks like Scrum , a product person—the productmanager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a productstrategy and a product roadmap that are based on the vision. Encourage the participants to describe the purpose that they associate with the product. Visioning Workshop Attendees.
Listen to the audio version of this article: [link] The Head of Product Role in a Nutshell A head of productmanages a group of product people —individuals who look after one or more products and who may be called productmanagers or product owners. Second, develop the productmanagement team.
Recognise the Importance of ProductManagement. That’s often the case in my experience for businesses in finance, media, travel, insurance, and other verticals that traditionally don’t have productmanagement groups, and where productmanagement is not represented at the executive level.
Involve people in product decisions but don’t make the mistake of trying to please them. Increase your productmanagement expertise. Collaboratively set goals , for example, user and business goals on the productstrategy and product goals on the product roadmap. Form a Stakeholder Communi ty.
Lastly, goal-oriented roadmaps are compatible with objectives and key results (OKRs) : You can think of the goals as objectives and the other roadmap elements as the key results, as I explain in my article OKRs in ProductManagement.
Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. The Importance of Discovery The first day of the workshop was dedicated almost solely to discovery.
If you thought there were a million ways to define productmanagement, productstrategy might have it beat by a longshot. Just think about how many ways productstrategy is defined within your own organization. If you’re a productmanager, this is one of your biggest stressors. Here we go.
Mindfulness provides a number of well-known benefits, such as, improved creativity, productivity, and wellbeing, and it has become popular at companies like Apple, Google, and Nike. I find that mindfulness is particularly helpful for productmanagers and product owners. But in reality, it reduces our productivity.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Ensure that Your Core ProductManagement Skills are Strong. This includes the following ten capabilities: Formulating an inspiring vision for a product.
How to successfully transition to a productmanagement role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. While confident in her nonprofit expertise, Mary wasn’t sure if her skills would translate to a productmanagement role.
The B2B ProductManager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on productmanagement and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.
But with effort, resilience, and patience, as well as the guidance from others, I have managed to become a reasonably skilled writer. This leads to a fixed mindset , where people see themselves as good or bad at something—be it writing, singing, drawing, or productmanagement—and they believe that there is not much they can do about it.
For 2024, several excellent conferences dedicated to productmanagement are available, addressing the increasing interest in this field. I would like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article.
We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac. Sherif Mansour, Distinguished ProductManager at Atlassian. Workshop Presenters.
Here’s the easiest way to marry company strategy and productstrategy. – Grow into adjacent markets with existing products. The Downside of Multiple ProductStrategies Here’s the first thing you SHOULD NOT DO. The Benefit of a Single Portfolio Strategy Here’s the first thing you SHOULD DO.
Additionally, the person in charge of the product must have the necessary expertise. Finally, the individual must be empowered to decide if no agreement can be reached within the product team. It’s therefore important that you align the product team members by setting the right goals.
Establish a clear vision for introducing a productmanagement group and explore why your company would benefit from it. But the core value proposition of productmanagement is enabling growth : A productmanager is responsible for making and keeping a product successful. 2 Secure Management Buy-in.
B2B ProductManager April 2021 Issue. This month we show a little love to those in senior productmanagement roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and productmanagement. ProductManagement Playbook.
I know stakeholder alignment has always been a challenge, but the intensity has clearly been ratcheted up as the complexities in productmanagement continue to grow. Stakeholder alignment is critical in any job, but it’s amplified exponentially for productmanagers because everyone’s a stakeholder in the products.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the productstrategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.
We have five productmanagers, one UX researcher , five designers—one of them director of design, leading the design team. All productmanagers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. Stephanie: Absolutely. Yes, great.
Going all the way back to my practitioner days, it was apparent then that as productmanagement goes, so goes the rest of the organization. I guess that shouldn’t be a surprise since everything revolves around the products. None of your products on their own deliver the broad impact your customers are looking for.
A great way to engage the individuals is to invite them to a collaborative workshop, which may take place onsite or online. [4] You can learn more about using the GO Product Roadmap by watching this YouTube video. But before you build your outcome-based roadmap, ensure that a valid productstrategy exists.
UX professionals are not lone fighters, but actually mediators between users, business managers and developers. A UX workshop can help you gather the team and brainstorm to make better decisions. Ensure everybody is on the same page by making them more involved in the product development process with these tools. Preparation.
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