A comprehensive list of resources about behavioral design updated 2020 edition
Hi, I am Polina, a product manager at wellio — a human-powered and AI-assisted platform for meal planning. Maybe after reading several bestselling books about behavioral design like “Hooked” or “Nudge” you feel a little bit like me: having a strong urge to start applying new knowledge for your product and a very big question “Where should I start?”.
Over the past several months, I found myself investing more and more time learning about behavioral design, a human brain, psychology, and gamification. I have already devoted long hours thoroughly researching and curating the list of great resources. This incredible new knowledge is very empowering so that I decided to make this list public and accessible to everybody who is working on building truly habit-forming products.
I’ve started this list of helpful resources, which I am constantly updating.
Must-reads to get started
Online courses:
- The Hooked Online Workshop by Nir Eyal
- A Beginner’s Guide to Irrational Behavior Dan Ariely, Duke University via Coursera (only available via Class Central)
- Behavioral Economics & Psychology in Marketing, Online Masterclass by Mindworx Academy
- Behavioural Design Fundamentals, 4 & 5 & 11 & 12 June 2020 (in English) by SUE Behavioral Design Academy (Virtual Fundamentals Course & 6 months of Continuous Learning)
- Introduction to Neuroeconomics: How the Brain Makes Decisions on Coursera
- Creating Habit-Forming Products by Nir Eyal on Linkedin Learning (30-minute course explaining the Hook Model)
- Creating Behavior Change by Dr. BJ Fogg
- Gamification & Behavioral Design: The Octalysis Framework by Yu-kai Chou (free if you subscribe to the newsletter on Yu-kai Chou’s Blog)
- The Brain and Technology: Brain Science in Interface Design by IDF (Interaction Design Foundation)
- Gamification — Creating Addictive User Experiences by IDF (Interaction Design Foundation)
- Designing Gamification Level 1 (Basic) + Certification on Udemy
Newsletter
Email courses:
- A bite-size course in behavioral science by Irrational Labs
- A bite-size course in pricing design by Irrational Labs
- 14-Days Gamification course by a gamification guru Yu-kai Chou
Miscellaneous Videos
- Videos by Behavior Delta (BJ Fogg and David Ngo)
- Solving social problems with a nudge by Sendhil Mullainathan at TEDxIndia
- The paradox of choice by Barry Schwartz at TED Global
- Gamification to improve our world by Yu-kai Chou at TEDxLausanne
Podcasts
- Nir And Far: Business, Behaviour and the Brain by Nir Eyal
Books
- Thinking, Fast and Slow
- Misbehaving: The Making of Behavioral Economics
- Tiny Habits: The Small Changes That Change Everything
- Nudge: Improving Decisions About Health, Wealth, and Happiness
- Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
- Influence: The Psychology of Persuasion, Revised Edition Revised Edition
- The Power of Habit: Why We Do What We Do in Life and Business
- Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
- Hooked: How to Build Habit-Forming Products
- Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior (Kindle book)
Events
- The BAD Conference, online — June 4, 2020, £99
- The NeuroPsychoEconomics Conference, online — June 11–12, 2020, Euro 249
- Nudgestock, online — June 12, 2020, FREE
- Behavioral Grooves Meetup, Minneapolis, MN— monthly, free
- Behaviour Change for Health, online — 16–18 September, 2020, £75–180
- Shopper Brain Conference, Dublin — November 4–6, 2020 & Singapore — November 18–20, 2020
- Habit Hackers Summit 2020, Denver — tbd
Hands-on materials
- Behavior Change Strategy Cards — run behavior-changing workshops
- The Persuasive Patterns Card Deck — identify how to nudge your persona towards the desired action
- The Mental Notes Cards — identify key behavioral factors that apply in the context of a challenge
- Digital Behavioral Science Prototyping Kit — develop skills in applying behavioral science strategies to a wide range of interactive media, by Alter Spark
- Learn The Critical Factors In Behavior Change — learn the essentials of digital psychology.
