4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

Product Strategy Lessons From Henry Ford

The Product Coalition

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Marketing needs to know exactly who the target audience is and what value proposition to talk about. No product serves everyone.

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Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you. She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

How Product Managers Measure Product-Market Fit


Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. Getting to Product-Market Fit.

Traffic and Product Market Fit Are Key Determinants for Your Product Strategy

The Product Coalition

A lot of the balance of innovation and optimization depends on the stage of your company and how many people are coming to your product. Your level of product-market fit is also very important. If you have a product where you know that users are engaged and likely to use the product, then entering a phase of optimization makes a lot more sense. growth product-marketing innovation product-management growth-hacking

B2B Product Manager Magazine October 2020


The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue.

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Using Sean Ellis Test for Measuring Your Product/Market Fit

The Product Coalition

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not. The main question of this survey and its possible options are the following: How would you feel if you could no longer use [product]?

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. We know that product management is a critical strategic driver in a company—and it’s finally being recognized as such. It can make a huge impact in terms of whether products (and sometimes entire companies), succeed or fail in both the short and long term.

Product Manager Interview Questions — You Asked, We Answered

280 Group

Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook. Product Launches.

Radical Product Strategy

Radical Product

Photo by Randy Fath on Unsplash How to iterate less and achieve more In my recent talks and blog posts , I’ve shared the importance of having a clear vision to avoid common product diseases. And yet, I had caught what I now call the Iteration Epidemic where we try to copy the success of companies that found their success through iteration, trying one strategy after another to find the nirvana of product-market fit. Until now, product strategy has been a fuzzy term?—?you

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. In highly-competitive conditions, it is important to concentrate on the highest priorities, especially when product ideas and tasks begin to “snowball.” ” What can you do to avoid chaos and mismanagement in your product backlog?

Top 4 Diagnostics for Optimizing Product Management Teams

280 Group

The degree of maturity of your Product Management organization can directly drive your ability to satisfy customers and become more profitable. Some Product Management teams are really young and still learning the ropes. We call this the “ Product Management Organizational Health Checklist ”, and we’ve developed it based on over 20 years of experience helping Product Management teams form, storm, norm, and ultimately: perform.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. What are Product Management skills? Product Managers have a wide breadth of responsibilities, and therefore need to possess a wide variety of skills. Product Management

Product Manager vs. Project Manager: Tackling the Differences

280 Group

One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?” Today I want to tackle this question, but also talk more about the vital relationship between Product Managers and Project Managers that can make both successful in their roles. What is a Product Manager?

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. It’s easy to write this off as a personality or staffing issue (“If only we had stronger product managers… If only our field sales reps were more flexible…”) rather than a structural challenge where both Sales and Product/Engineering are set up for failure.

Using Net Promoter Score (NPS) for Measuring Your Product/Market Fit

The Product Coalition

When it comes to measuring customer satisfaction with your product, the Net Promoter Score (NPS) can be one of the most important metrics you should pay attention to. I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit. They tend to be returning users, frequent buyers, and generally people who will refer the product to others.

Does Your Product Management Team Need to Transform?

280 Group

Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Innovative companies embrace change as a mechanism to address an opportunity gap: they seek to understand how best to transform their teams and their products to advance their business goals, such as increasing the size of a market or taking market share from a competitor.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

How 3 product marketing managers execute product releases


While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management.

Q&A with Beth Toland, Head of Experience Research at Asana, on collaborating with product teams and driving product strategy


Having received far more questions than she could answer in a single session, Beth is back by popular demand to share her expertise on collaborating closely with product teams and how experience research can influence and advance product strategy. How do you organize and store research data for future product planning? Can you give an example of a case where your research findings have changed product focus or strategy?

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Product Management in 2020: New Year, New… Products?

280 Group

Join our upcoming webinar, Product Success in 2020: Six Trends You Must Track , where we’ll share how to use these trends to best benefit your products this year. Here are the topics we covered last year: Product Management Skills. Products and companies better captured and analyzed data to understand customer needs more effectively. More products took advantage of machine learning, including cars, digital assistants and a host of software products.

Global vs. Regional Product Strategies

Dear Strategy

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! But more than just being a cool sounding phrase (with the definition of “cool,” of course, being relative to the strategy geek that I am), the underlying meaning of these words really do have an important impact on the success or failure of a business.

Five Deadly Product Management Career Sins

280 Group

In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. Join our upcoming co-hosted AIPMM webcast, How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins to gain actionable tips and advice on avoiding these pitfalls. Imagine I have 100 Product Managers in a room. The result: the perceived value of Product Management is much lower than it could be.

AMA: How to Excel as a Product Manager in Extraordinary Times

280 Group

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In this very serious time, we really wanted to be available to answer questions and help the Product Management community adapt and rise to the challenges we’re all facing. In roughly this order, we covered these topics: Best practices for working from home as a Product Manager, and how to stay engaged with your product team.

Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult. Finally, the product management software organization Pendo in their State of Leadership report states that 44.7%

Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. Join our upcoming webinar, “ Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Critical Key to Your Product’s Success. what does it really mean to Product Managers? The funny thing is, Product Managers have been doing DDDM for a long time.

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it. Product managers must think strategically about their skill sets and address their weakest areas to give their products the best chance of success. We will explain why these three skills are important to product managers and offer some tips to improve. When product managers underperform in key skill areas, their teams and products suffer.

Product Strategy Doesn’t Work in a Vacuum, featuring Hadrien Raffali


In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. He has experience building products around the world, including stops in South America, Australia, Asia, and is now in Denver working for Pivotal Tracker, part of VMware. Raffali believes strategy missteps are inevitable if companies aren’t spotting key patterns quickly enough.

Modus Product Management and Strategy Practice

Modus Create

Product management teams are overwhelmed. I can say this authoritatively because Modus has been providing product consulting to clients of all sizes for nearly a decade. The root cause: there is no universal definition of what product management is, and as generalists, product managers end up doing everything. We must understand the product development maturity of a client before driving organizational change. Product Strategists.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle


The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

The Sales Funnel Isn’t Really a Funnel

The Product Coalition

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process.

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Managing Problematic Investor Ideas

Mind the Product

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. For instance, all of the following statements are troublesome: “You nailed your product/market fit during your Series A, now let sales drive scale.”.

Intercom on Product: The intersection of company and product strategy

Inside Intercom

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth. The meeting point of company and product strategy.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

You have to be the expert on your market and products. You need to have solid data and excellent information so that when the team or management is discussing your product or your market you are able to step in with timely and highly relevant information. Become an expert not only in your market and products, but also in your actual discipline. Set up a Google News Search for your market and search for anything that is relevant and happening.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. Product Strategy

Product manager, problem finder

The Product Coalition

Moreover, you’ve got skills, you have that flare when speaking with customers and that passion for UX design, you know the product like anyone else and you seem to be the natural candidate to put out fires. Ask yourself these questions: How much time do you spend in analyzing the problems of a single customer rather than your target market as a whole? Are you writing marketing requirements or scope of work? Like all product managers, I fall in the built trap all the time.