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Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. Roman Pichler’s product vision board.

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How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. If no one wants your product, you don’t have a market.

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” product/features/strategy.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. The importance of product managers continues to rise.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

Top 4 Diagnostics for Optimizing Product Management Teams

280 Group

The degree of maturity of your Product Management organization can directly drive your ability to satisfy customers and become more profitable. Some Product Management teams are really young and still learning the ropes. 2 – Company and Product Management Alignment.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

AMA: How to Excel as a Product Manager in Extraordinary Times

280 Group

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In roughly this order, we covered these topics: Best practices for working from home as a Product Manager, and how to stay engaged with your product team.

Product Management in 2020: New Year, New… Products?

280 Group

Join our upcoming webinar, Product Success in 2020: Six Trends You Must Track , where we’ll share how to use these trends to best benefit your products this year. Here are the topics we covered last year: Product Management Skills. What if your product is not digital?

Does Your Product Management Team Need to Transform?

280 Group

Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Establish more reliable and predictable delivery of products.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch.

Five Deadly Product Management Career Sins

280 Group

In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. Imagine I have 100 Product Managers in a room. The result: the perceived value of Product Management is much lower than it could be.

Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. what does it really mean to Product Managers? What is a Product Manager to do?

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

Vision 141

Roadmap What Matters Most

ProductPlan

Product management turns chaos into order. We face down indecision, molding it into a concrete strategy. Our job entails creating product roadmaps based on what’s doable and gives the product the most bang for its buck. But how can we be sure we’re making the right calls and roadmapping what matters most? Productivity expert David Allen once said , “You can do anything, but not everything.” Ready to roadmap what matters? Roadmaps

The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Product Walkthrough. Strategy: Product/Market Fit Hypotheses.

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Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. Market Your Release.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz – Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? Vertical Market Segmentation. Product 3 Goal: etc.

What does the agile roadmapping process look like in practice?

The Product Coalition

In most contexts, war and product development are completely different beasts. Eisenhower Why agile teams need a product roadmap There are many discussions out there on both the importance of, and lack of importance of agile product roadmaps.

Product Management 2019: Year In Review

ProductPlan

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape.

Advancing Your Product Management Career Rapidly – You Asked, We Answered

280 Group

In September 2019, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 1: Top Strategies to Advance Rapidly. Most of my role as a product manager is about managing conflict, bringing change, solving customer escalations and driving it through the organization.

Product Management Career Sins – You Asked, We Answered

280 Group

This month, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 2: Five Deadly Product Management Career Sins. Management] has finally recognized [the value of the PM role] and has agreed to expand. Is it helping us achieve the strategy, or not?

Top Strategies to Advance Your Product Management Career Rapidly – Part 4

280 Group

Management is doing things right. In this article, we’ll discuss some of the concepts around how to step up and become a leader to your product team and organization. How will making this product successful help everyone involved further their own goals?

Top Strategies to Advance Your Product Management Career Rapidly – Part 5

280 Group

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly.

Patterns of Pain: How Product Managers Solve High-Value Problems

ProductPlan

The most successful product managers think of themselves as finders of pain, not finders of products. Although it may seem obvious, that’s not how many companies start—they often start by building a product and then later seek out problems for it to solve.

25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. Here’s my list of favorite online posts for product managers. 12 things about product-market fit.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. Senior/director integration positions are usually expected to own a product roadmap strategy. Director of Product Management, Prysm.

Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure.

4 Product Management Hacks to get the Most out of Failure

Mind the Product

And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch. Jobs to be done, design-led thinking, microservices, object orientation, service orientation, user stories, product-market fit, launch strategy, data models, customer segmentation, framework after framework, after framework.

What Happens When you do User Discovery After Market Traction

Mind the Product

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand.

A guide to SaaS metrics for product managers

Roadmunk

While not the most glamorous part of a product manager’s job, tracking metrics reveal blindspots, foster stakeholder confidence and offer vital product (and organizational) health checks for PMs. Where your product falls on this model impacts which metrics you should monitor.

What Does the Agile Roadmapping Process Look Like in Practice?

ProductPlan

In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for agile teams, then share some special considerations for agile roadmaps. Why Agile Teams Need A Product Roadmap.

Demystifying Product Management’s Role in Pricing Strategy

ProductPlan

When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Do you give the product away and try to monetize traffic and users through other channels? Or do you position your product as a premium good, with a high enough price tag to return a tidy profit on every sale? Let’s dive into this complex conundrum, while taking a product management lens to the pricing strategy problem.

5 Things You Need Before Building The Product Roadmap

The Product Coalition

It is meant for certain use-cases and audiences, largely those who are not a key part of the decision-making process, but who are affected by it and by leadership, who don’t have the time to dive deep into the how and why of products and features. That encompassed our initial strategy.