The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

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Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products.

Nailing Product/Market Fit by Alan Chiu

Mind the Product

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. What are upstream and downstream products?

In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. Roman Pichler’s product vision board.

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. If no one wants your product, you don’t have a market.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. The importance of product managers continues to rise.

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners.

Books 332

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so.

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz – Product Management University

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. What Is Solutions Marketing?

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.

How working as a Product Marketer can help you become a better Product Manager

BrainMates

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career.

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.

AMA: How to Excel as a Product Manager in Extraordinary Times

280 Group

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In roughly this order, we covered these topics: Best practices for working from home as a Product Manager, and how to stay engaged with your product team.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

Top 4 Diagnostics for Optimizing Product Management Teams

280 Group

The degree of maturity of your Product Management organization can directly drive your ability to satisfy customers and become more profitable. Some Product Management teams are really young and still learning the ropes. 2 – Company and Product Management Alignment.

Agile Product Management – You Asked, We Answered

280 Group

Are production bugs part of emergent buffer? Bug fixing and production issues just show up in the team’s velocity, which is lower than it would be without bugs and production issues. How extensively is Agile being used for non-software products? Agile Product Management

Agile 204

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” product/features/strategy.

Product Management in 2020: New Year, New… Products?

280 Group

Join our upcoming webinar, Product Success in 2020: Six Trends You Must Track , where we’ll share how to use these trends to best benefit your products this year. Here are the topics we covered last year: Product Management Skills. What if your product is not digital?

How to Transition Into a Product Management Career

280 Group

It’s 5 PM on a Friday, you just came home from work and are waiting to hear back from the hiring manager at the company you interviewed with last week. You are looking to make a switch, trying to break into the trendy career you’ve heard of called Product Management. The Call.

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. What are the strongest Product Management skills? Domain knowledge makes sense as a high score for a product manager.

Does Your Product Management Team Need to Transform?

280 Group

Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Establish more reliable and predictable delivery of products.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

The Roadmap Dilemma: When to Grow, When to Learn

Mind the Product

All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. Reducing uncertainty, therefore, comes as a result of learning cycles, and will ultimately allow a product to grow. Product.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product.

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing.

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing.

Five Deadly Product Management Career Sins

280 Group

In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. Imagine I have 100 Product Managers in a room. The result: the perceived value of Product Management is much lower than it could be.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. OK, well, besides transitioning to Agile for product management. IT Solutions = Products. These are products. Market Analysis.

What does the product marketing manager do? Segment, Airbnb and Upwork experience

The Product Coalition

the main person in the Product team for Dashly. People like Dmitry are usually called Product Managers., they are responsible for new features, product development and only they decide if users really need this or that feature (jk, they make customer development based decisions).

Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. what does it really mean to Product Managers? What is a Product Manager to do?

From Zero to Hero: How Product Management Can Transform Your IT Department

280 Group

Utilizing the Product Management discipline yields big results. IT often experiences sporadic innovation, lower than expected solution adoption, poor customer satisfaction, high support costs, and fails to deliver compelling roadmaps for future growth. Digital transformation is the path to new markets, new business models, and new revenue. Enter Product Management. Finally, they plot the path of change management needed to maximize adoption.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.