Mind the Product

SEPTEMBER 1, 2017

There is probably one part of the product management job we can all agree is the hardest – people. We all come to product management from different backgrounds, but one thing that has long been true and is only just starting to change, is that when we start this job our training generally consists of Googling.

Data Visualization 139

Data Visualization Product Management Product Manager Weak Development Team 139

The Product Guy

JUNE 15, 2017

Guest Post by: Lonnie Rosenbaum (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Marc Abraham]. Sharing product information within your company is one of the most valuable things you can do as a product manager. Create slides to walk the audience through: What’s been happening with the product (e.g.,

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

ProductPlan

FEBRUARY 15, 2022

Product operations is an increasingly important part of the product ecosystem. This supporting function enables the success of the product management team. As product operations staffing matures, so has the range of titles, responsibilities, and career pathways in this discipline.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. This is partially true simply because Product Marketing traditionally does not scale in headcount at the same rate that the rest of the Product and Sales Orgs do," he said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Mind the Product

AUGUST 20, 2018

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. From a lifecycle management perspective, the product manager should monitor the following aspects of that exchange: Alignment of sales forecast and business case.

Customer Experience 74

Customer Experience User Testing Management Management 74

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization 98

Data Visualization User Testing Product Strategy Product Research 98

Pragmatic Marketing

AUGUST 3, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. And a product manager can play a pivotal role in making such a partnership a success. Moving the Monolith. You Can't Change Everything.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. And a product manager can play a pivotal role in making such a partnership a success. Moving the Monolith. You Can't Change Everything.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. And a product manager can play a pivotal role in making such a partnership a success. Moving the Monolith. You Can't Change Everything.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? There are five key best practices.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Here’s how this scenario plays out.

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ProductPlan

NOVEMBER 19, 2021

What is a Product Management System? As a product manager , you’ll want to answer a series of questions before you start work. And at least one dedicated software application to help you take your products from concept to launch. So, what do we mean by a product management system? Task management.

Research Software 56

Research Software Analytic Tools Systems Review Development Team Review 56

Mironov Consulting

JULY 27, 2023

 This post lays out a related challenge: finding a scalable way for product management to support sales organizations rather than individual sales opportunities.  So a product manager might have 5% of their time in total for deal-specific sales support.  This is a must-close.”

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Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. What can be cut first?

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User Testing Weak Development Team Customer Experience Customer Feedback 183

Userpilot

SEPTEMBER 18, 2021

As a product marketing manager, you'll have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Userpilot

SEPTEMBER 18, 2021

As a product marketing manager, you'll have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

As a product marketing manager, you'll have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Userpilot

SEPTEMBER 18, 2021

As a product marketing manager, you'll have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Product Beautiful

JUNE 8, 2014

The product team I managed was responsible for the integration, product management, and transition. What I learned during this time about Sales behavior was a shock to my system – and may help you as well. The first time we trained one of our hundreds of new Sales teams, we knew we had an issue.

Finance 58

Finance Demo Presentation Education 58

Intercom, Inc.

JULY 5, 2018

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Business of Software Conference

NOVEMBER 28, 2019

Things like Qualifying the lead properly at the beginning, in fact sales qualification is one of the favorite topic of sales professions and I should add I’m not a sales professional. I’ve never worked in sales. And never had any sales training. Getting the clicks in.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40