Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It is therefore a key input for any product discovery work.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. What is a Product Backlog? What Does a Typical Product Backlog Include?

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting. He will use the example of a product manager of a learning management software system and how she would go through the process of defining reporting for users of the product.

Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her career in healthcare. Women in Product Management

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

3 Ways to Apply Lean Product Management Right Away

280 Group

Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers. Lean Product Management Agile Best Practices Lean YouTube Video

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “What are the strategies, tactics, and operations for product managers”.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. In the past couple of years, many international tech companies created positions in their staff for product writers.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product Management

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

Why Digital Transformation Requires Product Management

Mind the Product

Because a project is at some point done, complete, shipped, and out the door – but like a business, a product is never done, and requires constant discovery and learning to improve, transform, and maintain. This is a Product Team. This is a product team.

B2B Product Manager Magazine April 2019

Proficientz – Product Management University

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider. Blog: High-Octane Product Management.

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Product.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. About methodologies, strategies, and the like. Product management at its very core is: Identify a problem for some market segment […]. product management essentialsGrumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this.

Why ProductCamp is so Valuable for Product Managers

Mind the Product

It reinforces that, in the product world, we all face similar challenges, regardless of our industry. The person who gets the call when things are not going so well is generally the product person on the team. The product role can be isolating, and ProductCamp shows me I’m not alone.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people. Product Management Influence Prioritization Product Manager YouTube Video

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Women in Product Management: Rachel Schiff, VP Product Management at Virgin Pulse

280 Group

For our next installment of the Women in Product Management Series I interviewed Rachel Schiff, VP Product Management at Virgin Pulse. To read the entire series on Women in Product Management make sure to? How did you get into Product Management? My first job out of college was as a software project manager. I transitioned from that into software engineering, because building the product seemed like the exciting part.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. OK, well, besides transitioning to Agile for product management. IT Solutions = Products. These are products.

Growth Mindset in Product Management

Roman Pichler

But with effort, resilience, and patience, as well as the guidance from others, I have managed to become a reasonably skilled writer. The same holds for product management: When you create a product strategy for the first time, for instance, you are likely to make plenty of mistakes.

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

Dear Strategy: “What are the strategies, tactics, and operations for product managers?”. . Whenever someone refers to “strategies, tactics, and operations” or “strategies, tactics, and execution,” I assume they are talking about some type of an overall strategy that essentially consists of those three basic parts. The question is, where should a product manager sit on this scale? Dear Strategy: Episode 067. ###.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

The T-Shaped Product Manager

Roman Pichler

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

Are you cut out for Product Management?

BrainMates

We know Product Management is a tough gig. So many articles have been written about this multifaceted, multidimensional role encouraging us to continue to fight the good Product fight. But what about quitting Product Management? Product Management

Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

Blog 235

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using.

Featured Product Management Consultant: Greg Cohen

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The best product strategy and plan in the world isn’t going to succeed if you can’t collaborate with others to.[continue

Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult. And while more and more organizations have separated their VP of Marketing and VP of Product Management roles, I am not sure that benefits the company.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Contributed by John Mansour.

Strategy over speed: How video games prepared me for life as a product manager

Inside Intercom

Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practice. It is only recently that I realized how much these games resemble my role as a Product Manager.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute