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How to Create Personas for Your Next Product — and Why It Matters

280 Group

Different people may want your product for different reasons, and piquing their interest will require you to highlight different aspects of your product or service in your messaging. One is a soccer mom looking for a spacious vehicle to transport her daughter’s team members — and all of their equipment — to games.

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Systems Thinking, Part 1: Building Product Resilience to Bypass Disaster

280 Group

While putting the relationship with your customers in the forefront is always a good idea, customers are just one of the many components of the complex product management system; No Product Manager is an island—our relationship with each one of these components needs our care and attention. Competitive landscape.

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Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

It is better to move gradually and test the market than create a business-perfect expensive solution that no one will need. MVPs Save Time And Money In 2022, the Protonn business startup platform closed after 6 months of operation. The founders were unable to adapt their business model to the changing reality, and the firm closed.

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2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck). How startups die from their addiction to paid marketing. It’s so easy to get your product jumpstarted by buying ads to drive users, and hey, the LTVs and CAC ratios are working! What’s next for marketplace startups?

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2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck). How startups die from their addiction to paid marketing. It’s so easy to get your product jumpstarted by buying ads to drive users, and hey, the LTVs and CAC ratios are working! What’s next for marketplace startups?

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Value Proposition Design Best Practices

BrainMates

Design products that customers want and come up with a rock-solid value proposition by focusing on their objectives, pains and gains. With around 90% of tech startup failure being due to a lack of product-market fit , the stakes are high when it comes to understanding your customer.

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The Difference: Prototype vs MVP

The Product Coalition

They help you to find your product-market fit , get stakeholder and user feedback, and start building buzz around your upcoming launch. The meaning of MVP is Minimum Viable Product. It’s the bare minimum version of your product that still solves the problem for your customers. That’s where MVPs and prototypes come in!