4 Unusual Promotional Gifts for Product Marketing Managers

Spice Catalyst

Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there?

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

Three Roles of Product Marketing

Under10 Playbook

Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

What are some examples of an inefficient product or product line market strategy or Product/Market Fit?

Spice Catalyst

I recently recorded a Podcast with my guest Raghu Ramanujam where we discussed the “product/market fit” that has become quite popular lately to explain product successes or failures.

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

bpma ProductHub

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are… Product Strategy

Why Product Market Fit Isn't Enough

Brian Balfour

It’s Not Just Great Product The “go-to” answer for almost every question in startups, is “build a great product.” Building a great product is a piece of the puzzle, but it’s far from the full picture. There are great products that never reach $100M+.

What does the product marketing manager do? Segment, Airbnb and Upwork experience

The Product Coalition

the main person in the Product team for Dashly. People like Dmitry are usually called Product Managers., they are responsible for new features, product development and only they decide if users really need this or that feature (jk, they make customer development based decisions).

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch.

5 strategies to drive your next wave of growth

Inside Intercom

It might be to launch a new product, to define a new category or to hit $1M in revenue. You hit your goal – you launched that new product, defined that new category, hit $1M in revenue. Build your next big product. Your next big product is probably right in front of you.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Proficientz – Product Management University

There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the top down (customer value driven). Delivering strategic value is so much bigger than a product. No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.”

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

Proficientz – Product Management University

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. In most cases, strategic plans are 100% inward facing — our revenue, our profitability, our market share, our profitability, our technology, etc. Blog Portfolio Strategy & Product Planning

Podcast Ep. 23: How to Validate Product-Market Fit

Sequent Learning

Masters of Product Management is a podcast series that captures the ideas, commentary, and lessons learned from product management thought leaders across the globe. To bring your product strategy to […]. BLOG PRODUCT MANAGEMENT Steven Haines

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Keep in mind that I typically help product managers, marketing managers, and sales managers develop strategies for the individual portfolios, markets, and channels that they manage. Dear Strategy: Episode 061. ###.

Dear Strategy: 088 Deciding Who Decides

Dear Strategy

Dear Strategy: “Who decides the strategy, and should it be confidential? AND “Should strategy start at the ‘top’ or be a product management-level decision?”. . Before we talk about who owns a strategy, we need to define exactly what a strategy is.

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

B2C 249

Podcast Ep. 23: How to Validate Product-Market Fit

Sequent Learning

Masters of product management is a podcast series that captures the ideas, commentary, and lessons learned from product management thought leaders across the globe. Key points: 1) A product will only succeed if it solves a customer problem and presents a compelling value proposition.

Dear Strategy: 078 Implementing Your Strategy Internally

Dear Strategy

Dear Strategy: “How do you build programs, projects, and, ultimately, products out of a strategy once it’s been established and accepted? I mean, isn’t the whole point of a strategy to identify actions that can be turned into programs, projects, and products? This, according to the strategy framework used by my business (and the sponsor of this blog), Strategy Generation Company. The Planning section is the heart of your strategy.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”.

Vision vs. Strategy

svpg

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision.

Vision 102

Startup marketing: strategies for year one

Inside Intercom

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. and the answer I give is always the same: the same place we found the time for writing code, designing our product, raising capital, etc. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. Choosing a tactic for your addressable market.

Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

DemandMatrix

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

Dear Strategy: 079 Implementing Your Strategy Externally

Dear Strategy

Dear Strategy: “You could have the best strategy, but what are some best practices to implement it effectively?”. . Last week, in Episode 78 , I answered a question that had to do with implementing strategies internal to your company (i.e. turning your strategy into programs, projects, and products). Most strategies, by their very nature, tend to be designed with the intention of doing something that isn’t currently being done.

Developing A Product Vision and Strategy

Actuation Consulting

Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. It presents a 30,000-foot view of what you plan for the product to be in the future and its anticipated value. The Role of the Product Strategy Document.

Dear Strategy: 087 Strategy Training and Why You May Need It

Dear Strategy

Dear Strategy: “Why do I need strategy training?”. . If you think I made this question up so that I can spin the answer into a not-so-subtle plug for my own strategy training company, I have to admit, you may be partially correct! Real-Time Strategy Brainstorming.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In some circles, the roles of product manager and product marketing manager are one and the same; effectively meaning that, for companies that take this approach, one of these titles simply would not exist. Dear Strategy: Episode 073. ###. Are you interested in strategy workshops for your product, marketing, or business managers?

Dear Strategy: 086 Getting The Word Out

Dear Strategy

Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. So, let’s say you have a brand-new product ready to hit the market that solves problems in a way that no other product can.

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Mixpanel

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. The new wave of data and marketing tools is based on open API’s rather than a closed ecosystem, which allows the tools in your stack to work together. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1.

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

Dear Strategy: “What are the strategies, tactics, and operations for product managers?”. . Whenever someone refers to “strategies, tactics, and operations” or “strategies, tactics, and execution,” I assume they are talking about some type of an overall strategy that essentially consists of those three basic parts. The question is, where should a product manager sit on this scale? The purpose of a strategy is to provide context for your actions.

Dear Strategy: 068 Involving Your Employees In Your Strategy

Dear Strategy

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.” ” Of course, that doesn’t mean that everyone needs to come to a consensus when developing your strategy.

Dear Strategy: 075 Getting People Excited About Your Strategy

Dear Strategy

Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . The first is that this is a new team, the second is that this is a small team, and the third is that this is a product that wasn’t doing so well. The reason these assumptions are important is that it’s a lot easier to motivate people around a winning product than a losing one. Dear Strategy – Episode 15.

Dear Strategy: 080 Five-Year Strategies in Volatile Markets

Dear Strategy

Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”. . Back in Episode 13 , I answered a question about choosing the ideal time horizon for a strategy. The gist of my recommendation was to, as much as possible, try to match your strategy timeline with your product lifecycle. Show me a market that isn’t being affected by technology in some shape, form, or fashion.