Userpilot

JULY 5, 2022

Keep reading to see the best training we recommend for all of the above. Below are some of the best online training for a range of SaaS skills. For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. Product School.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Product Management University

JUNE 22, 2020

But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. The training content is available wherever and whenever you need it. Learning and training become part of your everyday job. It’s highly doubtful.

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Activities include working on: Messaging for the product suite?—? Which message will best position the product, and target the right segment? This includes sales kit like training, pitches, elevator pitches.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning is where things get far more interesting.

Product Management 100

Product Management Product Manager Certifications B2B 100

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning is where things get far more interesting.

Product Management 100

Product Management Product Manager Product Research Management 100

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Review by First Round

OCTOBER 13, 2022

As a reminder, he’s guest hosting a few product-focused episodes this season — all about finding product-market fit.) As a reminder, he’s guest hosting a few product-focused episodes this season — all about finding product-market fit.) Todd Jackson ’s back on the mic this week. (As

User Testing 52

User Testing Product Marketing Customer Feedback Marketing 52

Product Management University

JANUARY 17, 2024

If product marketing uses that exact context to position your products and sales does the same for presentations and demos, you’ll accomplish a feat unknown to most companies – connecting the customer value dots from product management to product marketing to sales to customer onboarding.

User Testing 130

User Testing Demo Events Positioning 130

Product Management University

APRIL 24, 2017

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. If it has been a while, contact Proficientz.

Product Marketing 100

Product Marketing Marketing B2B Vision 100

Product Management University

DECEMBER 7, 2022

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130

Seminar B2B Demo Product Marketing 130

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. But the dialog we would wrap around our products would be completely different than problems-features-benefits. My pre-sales experience would prove to be invaluable.

Positioning 147

Positioning Research Software Healthcare Demo 147

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Product Culture

SEPTEMBER 16, 2020

Chapter 8, "Achieving Alignment and Buy-in" of my book Product Roadmaps Relaunched has lots of tips. Events My friend Joe Leech is running a Jobs to be Done Workshop to better identify and prioritize the unmet needs that lead to product-market fit in November. Good stakeholder stories to tell?

Workshop 52

Workshop Roadmap Events Books 52

Product Management University

FEBRUARY 9, 2023

The School of Customer Success features the Customer Success Value Skills training course and certification. The training is a one and a half-day course offered in-person at the customer site or live online in a virtual classroom. Certification is included with the training.

B2B 130

B2B Certifications Product Management Product Manager 130

Alchemer Mobile

OCTOBER 31, 2023

By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we release updates to the library of Alchemer Workflow Initiators, so that you can create always-on surveys and feedback in the context of your customer’s or employee’s experience.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Demo 130

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. With positioning work done and building underway, we start preparing our internal teams with enablement materials and training.

Data Visualization 94

Data Visualization B2B User Testing Customer Feedback 94

Dear Strategy

MAY 29, 2019

Dear Strategy: “Why do I need strategy training?”. . If you think I made this question up so that I can spin the answer into a not-so-subtle plug for my own strategy training company, I have to admit, you may be partially correct! Client: “Well, we put everyone through leadership training – and it helped a little.

Strategy 40

Strategy Workshop Leadership Reference 40

Product Management University

OCTOBER 16, 2023

If you’re interested in how a portfolio marketing approach can simplify your positioning in a way that makes your differentiation crystal clear, contact us and see how our training programs can elevate the performance of product management, product marketing, sales, customer on-boarding and customer success teams.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Management Unpacked

SEPTEMBER 29, 2021

In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Establishing and cultivating product-market fit across product category stages – early market, growth, scale and maturity – are important parts of a product manager’s job.

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Alchemer Mobile

DECEMBER 6, 2023

Improve customer adoption and onboarding with continuous feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Successfully onboarding a new customer has long term impacts on your business, and can improve adoption, reduce churn, and increase revenue.

User Testing 130

User Testing Feedback Software Customer Feedback Customer Experience 130

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! For all of you in product marketing, you know where I’m going with this. Subscribe to The Product Vibe Monthly to get our best-practice publications. He put up a website and asked me to give it a look.

Positioning 100

Positioning Workshop Messaging Demo 100

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. Significantly reduce the overhead cost of sales and marketing as compared to a direct sales model.

B2B 130

B2B Customer Experience Product Marketing Definition 130

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Management.

B2B 147

B2B Customer Experience Definition Demo 147

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

SEPTEMBER 24, 2021

This month we also look at the importance of better sales discovery techniques to improve demos and accelerate the sales process, plus taking your product marketing game up a notch to solutions marketing. Blog: High-Octane Product Management. Product Manager Job Rotation With Customer Success – A Win-Win-Win!

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 118

User Testing Document Product Marketing Marketing 118