The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Product Innovation Educators

SEPTEMBER 4, 2023

He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. 9:00] Who is responsible for developing product strategy?

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Product Management University

OCTOBER 19, 2023

In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Lackluster sales and/or poor adoption shouldn’t come as a surprise. The intent of that design and development changes a lot.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

JUNE 3, 2024

After all, it’s the reason we product managers do what we do, right? Here’s a look at the good, the bad and the ugly when it comes to product management outcomes. Consider the ripple effect on our design & development teams, product marketing, sales, customer success teams and especially customers.

Weak Development Team 130

Weak Development Team Product Management Product Manager User Testing 130

Mind the Product

MARCH 12, 2020

It defines, communicates, supports, and improves important operations which can be standardized, such as communication, planning processes, team gatherings, and training. What product ops is. How it’s become a critical function for scaling effective product teams. What Product Managers do.

Product Research 239

Product Research User Testing Weak Development Team Customer Experience 239

The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

Weak Development Team 125

Weak Development Team Development Product Research Technical Review 125

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 143

User Testing Document Product Marketing Marketing 143

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 201

User Testing Weak Development Team Customer Experience Customer Feedback 201

Intercom, Inc.

SEPTEMBER 10, 2020

As an engineer by training, in pressure situations he tends to “lean to the quant.” It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . I think that’s message-market fit.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. In Marketing, in Product, in Operations… test, learn, test again.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. The ideal team size versus the budget you’ll end up with.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Product Innovation Educators

JANUARY 10, 2022

I learned from these product diseases and developed an intuition after really hard lessons. I wondered, are we all doomed to learn these hard lessons or can we share intuition to build better product and avoid product diseases? 9:05] Why did you write Radical Product Thinking: The New Mindset for Innovating Smarter ?

User Testing 243

User Testing Product Management Product Manager Vision 243

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. Yes, Slack started off with no sales team.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. Teams that benefit: Sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

The Product Coalition

MARCH 29, 2018

I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” Where do your teams agree on low scores?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Product Marketing Research Software 98

The Product Coalition

MARCH 13, 2022

Because over time, the Structured Data group (that I was Head of Product at) developed smarter, AI-based systems, that were meant to replace the back-office work or make it more efficient and create a better product catalog at the same time using things only machines can do. The superpower became a weakness.

Feedback Software 174

Feedback Software Demo Data Visualization User Testing 174

Intercom, Inc.

JUNE 7, 2018

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. Developing a growth culture at Dropbox. It’s analysis-driven grit. Put us in the conference room in those days.

Onboarding KPIs 196

Onboarding KPIs User Testing Customer Experience Weak Development Team 196

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. For Natasha, the answer is a resounding yes.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Product Management University

DECEMBER 4, 2018

If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast. The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers.

Product Management 113

Product Management Product Manager Weak Development Team Customer Experience 113

Product Management University

MARCH 14, 2017

The primary purpose of a portfolio strategist is to identify strategic and operational business goals of the target customers to establish value parameters for the products and the problems they’ll need to address. The end result is products with lots of features for everyone and few closed-loop solutions for any one market segment.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mironov Consulting

JULY 27, 2023

” Product: “We’re endlessly creating and updating demos, decks, product bulletins, release dates/roadmaps, FAQs, technical docs, checklists, cheat sheets -- but Sales hardly uses any of them, and still expresses deep frustration with us.  Sales  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. It seems that agile teams do everything in a new way.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Mind the Product

JANUARY 28, 2019

They go from planning one product to the next, foregoing the opportunity to establish fundamental product instincts, which only develop after managing the same product for an extended period of time. My article “ 10 Hacks of Customer-Centric Enterprise Product Managers ” dives into this deeper. Which hurts.

Product Management 179

Product Management Product Manager Customer Experience User Testing 179

The Product Coalition

NOVEMBER 13, 2023

In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. It usually doesn’t work as expected.

Product Strategy 147

Product Strategy Strategy User Testing Weak Development Team 147

The Product Coalition

DECEMBER 4, 2023

Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. Here is how it works.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? The sales team could be a good source of information.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 103

Agile Weak Development Team User Testing Software Review 103

Mironov Consulting

APRIL 15, 2023

 One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines. On either side, it’s easy to assume bad intent or have this get personal.  Almost Get it done, and move on.

Customer Experience 124

Customer Experience Software Review User Testing Technical Review 124

The Product Coalition

FEBRUARY 13, 2021

This means you can save time and money developing features customers really care for and reduce risks of undesirable effects on your customers. In addition, this person works closely with the experimentation teams to ensure that they are aligned with the overall business objectives, measure results objectively and follow best practices.

Reporting Tools 118

Reporting Tools Feedback Software User Testing Data Visualization 118

Mironov Consulting

JULY 28, 2022

Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales  Sales teams get quota relief from closing individual deals, not market segments.  Integration  Where else can we make this product fit?

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. There are four main types of user personas used in the product development world.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Intercom, Inc.

APRIL 22, 2019

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Here are five quick takeaways: Businesses focused on scaling need to think of customer support as a revenue team , not a cost center. How did you all get to product-market fit ?

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156