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Trailblazing Women in Product Management: Pinar Alpay, Chief Product & Marketing Officer at Signicat

280 Group

After Nicole spent time studying and traveling through Europe, she moved out to California and discovered advertising was a great way to use her creative skills. 280 Group is the world’s leading Product Management training and consulting firm. Not as a writer, but as an Account Executive.

Marketing 317
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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. Of course the problem is, there’s a natural fit between a product and it’s distribution channels.

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Product Management Training in 2020: How to Decide

280 Group

As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers lives, in a very real way. But when 70-95% of products fail , what can you do to beat the odds? Option #1: Product Management Training Online.

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Trailblazing Women in Product Management: Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage

280 Group

The skills I have honed as a product person are applicable not just in my professional life, but also in my personal life. I actually have a personal roadmap with themes for different aspects of my life such as health, finances, personal goals, travel, and household management. To be successful, expectations must align.

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How Product Managers Measure Product-Market Fit

ProductPlan

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

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Traxo uses productboard to unite the world’s travel data

ProductBoard

When he came aboard, he was already well versed in making product decisions based on data from surveys, user research, and conversations with prospects. Since Traxo helps companies like Lufthansa, Booking.com and United distribute their travel booking data to the corporate travel ecosystem, value added is enormous, and deals can be sizeable.

Travel 40