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Maybe you’ve had a similar experience trying to exit your contract with your cable television or wireless carrier provider. More often than not, the closing experience of these products leaves a lot to be desired. Dealing with reality.
From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. This consideration is especially true in B2B and B2B2C environments.
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