Product Management University

JUNE 3, 2020

In B2B, analyzing markets for products versus solutions comes down to how you want to view the market – more inside-out or outside-in, the width of your viewing lens and if you need to be more strategic or tactical. 3 Key Differences Between Product and Solutions Market Analysis. Related Articles.

Marketing 147

Marketing Product Marketing Workshop B2B 147

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

NextBigWhat

SEPTEMBER 14, 2020

In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman. Pricing: Free to attend | The video post-workshop will be available for Rs. followed by networking.

User Testing 52

User Testing Workshop Framework Transportation 52

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. But the dialog we would wrap around our products would be completely different than problems-features-benefits. My pre-sales experience would prove to be invaluable.

Positioning 147

Positioning Research Software Healthcare Demo 147

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Be clear on the reason why the meeting is needed.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Marketing 130

Marketing Data Visualization Workshop B2B 130

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

Bain Public

JUNE 7, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on Saturday, June 27th, as part of Front Row Venture’s newest initiative: The Women’s Founders Project. Title: Women’s Founder Project: Product/Market Fit. Session Information.

Workshop 52

Workshop Customer Experience User Testing Leadership 52

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. You know exactly what good looks like for you!

Vision 130

Vision Reporting Tools Product Research Workshop 130

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Demo 130

Bain Public

JANUARY 4, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public, is honoured to be leading an expert workshop in collaboration with AIESEC, the world's largest youth-run organization that provides young people with leadership development. For more information, visit bainpublic.com or call 514-442-8487.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! For all of you in product marketing, you know where I’m going with this. Subscribe to The Product Vibe Monthly to get our best-practice publications. He put up a website and asked me to give it a look.

Positioning 100

Positioning Workshop Messaging Demo 100

Mironov Consulting

FEBRUARY 1, 2018

What: One-Day Product Leaders Workshop (Roundtable). Scheduled one day ahead of ISPMA’s Software Product Summit in Frankfurt, this is a one-day session specifically for those leading product management teams[/tweetherder]: Product VPs, Directors of Product Management, Chief Product Officers and other product-focused execs.

Workshop 56

Workshop Leadership Software Developers Software Development 56

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. 499/person.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Management University

OCTOBER 25, 2021

The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting. Product Management. The Biggest Reason You Need a Product Manager Farm Team.

B2B 130

B2B Product Research Product Management Product Manager 130

Bain Public

JUNE 19, 2019

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be giving a 120 minute workshop at Agile Testing Days in Potsdam, Germany. Paul Ortchanian’s workshop will focus on the topic of generating a Product Roadmap with a focus on AI Products. Time: 10:25-12:25.

User Testing 40

User Testing Workshop Product Research Agile 40

Userpilot

AUGUST 31, 2021

Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. This year, we have divided the topics of presentations into six exciting categories: Product Analytics. Product Operations. Product Growth. Product Marketing.

Onboarding KPIs 98

Onboarding KPIs Workshop Customer Experience Product Research 98

Bain Public

AUGUST 7, 2019

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be leading an expert workshop in collaboration with OSMO, to the 5 finalists of L’Oreal Canada’s corporate accelerator program. Paul is to address the 5 finalists. For more information, visit bainpublic.com or call 514-442-8487.

Workshop 40

Workshop User Testing Startups Roadmap 40

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 115

User Testing Workshop B2B Leadership 115

bpma ProductHub

JUNE 30, 2017

At an upcoming BPMA event on July 21, John Mansour will present a practitioner’s workshop event, titled “The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!”. You’ll learn both in this workshop. Benefits: More usable products. All user stories are not created equal. Fewer redesigns or re-do’s.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

bpma ProductHub

OCTOBER 2, 2017

Bruce is also hosting a workshop based on the book Product Roadmapping: Align Your Teams, and deliver the Most to Your Customers and Stakeholders. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. Register @ www.bostonproducts.org.

Books 394

Books Roadmap Software Review Workshop 394

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

Bain Public

OCTOBER 15, 2019

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, is honoured to be leading an expert workshop in collaboration with Techstars Montreal AI Accelerator, a world-wide network committed to authentic mentorship, collaboration and start-up growth.

Workshop 40

Workshop Artificial Inteligence User Testing Research Software 40

Product Management University

JULY 10, 2020

These user scenarios and features also get repurposed to become your product demos with the above business dialogue as the front end of the story. Related Articles. Business Requirements vs. Value Propositions: Is There Any Difference?

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Her Product Lab Virtual Summit.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Convince buyers that it’s easy to be successful with your product, even if they only need 20% of the features. But if they’re not, you’re in big trouble.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Product Management University

MARCH 21, 2023

If you want to learn how to create simple and effective entries for your sales playbook, contact us about a personalized product marketing and sales enablement workshop that makes your products easier to sell, which makes them easier to buy. You Might Also Like: Can You Give Me An Overview of Your Product?

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

The Product Coalition

DECEMBER 11, 2023

This year, I learned that November was National Novel Writing Month in the US, and decided to participate in a workshop that would help me speed things up. As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

User Testing 40

User Testing Product Marketing Feedback Software Analytic Tools 40

Product Management University

JUNE 21, 2021

(from the customer’s perspective) in each of your target markets and bring that information into the organization so that every part of your organization sees the markets through a common lens, the lens of the customer. Input from sales and other customer facing teams is a part of creating a well-rounded view of the market.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

Startups 137

Startups Strategy Technical Review B2B 137

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Do It For the Portfolio Instead of Every Product. Give it a try.

Certifications 130

Certifications Workshop Reference Naming 130

Piyanka Jain

FEBRUARY 7, 2020

So what better reason is there for product marketers to make testing a key phase in their product lifecycle? A lesson in behavioral economics will tell you that consumers don’t always practice what they preach. Unpeel the Facts Consider the unique predicament of KitchenApplianceCowboy and his Super Peeler.

User Testing 195

User Testing Product Research Workshop Testing 195

Mind the Product

FEBRUARY 25, 2020

In her 2019 #mtpcon London talk – The Secret Sauce to Hiring Great Product People , Kate Leto talked about getting your team right from the start. We all know that bad hiring decisions can be costly and Kate explained that, while we often think about product/market fit , we rarely think about person-organisation fit.

Weak Development Team 121

Weak Development Team User Testing Workshop Magazine 121