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Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you). Students learn the same design process I teach to the product teams that I coach. It will look very familiar to you.

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Generative AI and Its Approach to Design

UX Planet

As a digital product designer for over a decade, I had already witnessed several technological revolutionsbut none with the transformative potential of generative AI. His framework not only organized my chaotic thoughts on the subject, but fundamentally transformed my approach to designing AI-powered products.

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TEI 286: Get the 5-step process that is changing how innovation works in organizations across the world – with Pete Newell

Product Innovation Educators

How product managers can lead innovation and help transform their organization. You’ll hear the details in the discussion, but the five steps are called: sourcing, curation, discovery, incubation, and. Summary of some concepts discussed for product managers. [2:59] 23:45] Discovery. Air Force Photo/Richard Gonzales.

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8 Best Product Webinars in 2024 and Beyond

Userpilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. What is a product webinar? Book the demo today!

Webinar 105
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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves. This will expand your audience reach.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. Product-led Growth. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Content Marketing.

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The Rollaboard suitcase and the Paradox of Specificity

The Product Coalition

While it was designed for a very specific group of people (cabin crew), the product quickly took off with regular travellers who saw cabin crew using them in airports and wanted one for themselves. The more specific you get about the goals, behaviours and context of your target audience, the better your product is going to be.

Seminar 93