The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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ProductPlan

JUNE 19, 2020

At these points in the product’s lifecycle, Raffali encourages product teams to consider “if there has been a path that has been charted before for other innovations” that can be replicated or informative for your own journey. What does a Good Strategy Look Like? Companies don’t start with a product strategy.

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Product Strategy Strategy Research Software Technical Review 86

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.

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Roadmap Product Strategy Strategy Reporting Tools 65

Roman Pichler

MAY 3, 2023

Hackathons , also referred to as hack days : People come together for one or more days to collaboratively explore new ideas and create prototypes. This will not only benefit your product. It will also have a positive impact on team morale and productivity. Facebook’s Like button was conceived in this way, for example.

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Research Software Technical Review Technology Product Research 233

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Do this at least once per quarter, as a rule of thumb, ideally as part of the product strategy reviews.

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KPI Data Visualization Weak Development Team Customer Feedback 288

Roman Pichler

MARCH 9, 2022

If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision. Instead of referring to the product, state the positive change you want to bring about, such as “healthy eating.”.

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Vision Workshop Customer Experience Leadership 310

The Product Coalition

MARCH 6, 2019

We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Simply follow the below steps and tick them off in turn to deliver the best mobile app product you can. You’ll use this as a reference point when it comes to identifying priorities and managing risk later on.

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Analytic Tools Feedback Software Research Software Data Visualization 60

Dear Strategy

AUGUST 25, 2019

Most of the large-scale power that you’re probably familiar with (like the type that comes into your home) utilizes what is commonly referred to as alternating current, or “AC” for short. Most large companies have global product management functions and regional product management functions.

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Product Strategy Strategy Reference Workshop 40

Roman Pichler

MAY 4, 2022

Note that the term product team is used in different ways by different people—much like other product management expressions. Some fellow authors include the stakeholders, for instance, Steve Haines in his book The Product Manager’s Desk Reference , whereas others don’t, for example, Marty Cagan in his book Inspired.

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Product Research Agile User Testing Framework 302

ProductPlan

MARCH 13, 2024

ProductPlan provides strategy, discovery, roadmaps, and launches features while offering various ways to collaborate in real-time. Strategy A product strategy is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so.

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Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp. A Brief Guide to this Article.

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Vision User Testing Research Software Product Research 303

280 Group

SEPTEMBER 16, 2021

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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Positioning Reporting Tools Marketing Research Software 296

Roman Pichler

JULY 5, 2022

A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner.

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Product Research Leadership Feedback Software Roadmap 298

Mixpanel

OCTOBER 6, 2020

Having received far more questions than she could answer in a single session, Beth is back by popular demand to share her expertise on collaborating closely with product teams and how experience research can influence and advance product strategy. How do you organize and store research data for future product planning?

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User Testing Product Research Customer Experience Research Software 81

The Product Coalition

MARCH 8, 2023

My main driver for reading the book was an attempt to make sense of what strategy meant as a concept and how it was different from a roadmap or plan. In doing so I hoped to understand how to approach the product strategy for the product I am working on.

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Books Strategy Reference Vision 146

PMLesson's Ace the PM Interview

JUNE 8, 2020

Explain to me Google’s product strategy. Do you mean the strategy of Alphabet (Google’s parent company)? Want to learn how to use tools like the above to answer product strategy interview questions? References [1] Michael E. If so, I’m not sure that anyone outside of their management really knows!

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Research Software Strategy Product Strategy User Testing 80

280 Group

FEBRUARY 4, 2022

In this post, we’ll share the latest Product Manager salary information from Salary.com and how Product Managers can set themselves up for success in 2022 and beyond. . What Is a Product Manager? . Simply put, Product Managers are responsible for overseeing product development from conception to completion.

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Data Visualization Reporting Tools Research Software Product Management 367

Roman Pichler

JUNE 4, 2019

I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below.

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Roadmap Weak Development Team Customer Experience User Testing 252

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. The mistake most Product Managers make is to focus on a too broad and large market segment because they fear a niche market will not be profitable enough.

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User Testing Research Software User Friction Customer Experience 142

The Product Coalition

JANUARY 16, 2024

As a matter of practice, review your vision and product strategy at the same time as you review your roadmap. And if your vision and strategy are no longer working, revisit and revise them. Just like roadmaps, product development is a team sport. When you are in the day-to-day, it’s easy to lose sight.

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Roadmap Development Team Review Technical Review Weak Development Team 118

Mind the Product

FEBRUARY 15, 2022

As product people, we find features, processes, and products that aren't functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.]

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The Product Coalition

JUNE 26, 2023

A “blue ocean” refers to an untapped market space or industry that is not yet crowded with competitors. It presents a unique opportunity for companies to create and capture new market demand by offering innovative products or services that address unmet customer needs.

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Data Visualization Customer Feedback Customer Experience Product Research 134

The Product Coalition

FEBRUARY 4, 2023

Redefine the Team Many product leaders, when they speak about “their team”, refer to the product team. While technically this is true, as a product leader you no longer have the luxury to think about the people you manage as your (only) team. The product strategy plays a critical role here.

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Leadership User Testing Product Strategy Strategy 152

The Product Coalition

NOVEMBER 23, 2021

It can easily be backed up with the lean concept of building strategies, measuring impacts, and learning to improve. Refer image 2. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes. refer to image 4).

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Startups Strategy Technical Review B2B 134

280 Group

OCTOBER 18, 2020

So, how then do you build the right culture for PM success, and what characteristics make up a good Product Management team culture? Here are two definitions of corporate culture that can help: “Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature.

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Webinar Customer Experience Product Research User Testing 296

Mind the Product

AUGUST 25, 2022

Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product.

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User Testing Product Marketing Marketing Reference 176

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. Involve the Stakeholders in Important Product Decisions.

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Weak Development Team Product Research Customer Experience Workshop 307

The Product Coalition

JUNE 1, 2023

You can split your APV by your APFR to determine your customer value (referred to as CV). If you’re short of that, it’s time to consider some immediate improvements in sales and marketing efficiency in your overall product strategy, along with customer retention. Now let’s talk about how to actually do that.

User Testing 125

User Testing Customer Experience Customer Feedback Onboarding KPIs 125

Product Management University

APRIL 8, 2024

For purposes of this discussion, markets refer to market segments. Most product organizations today are largely structured around products only. It doesn’t make much sense for anyone else to own it because it becomes disconnected from the products, and that’s exactly what you don’t want. It runs the gamut.

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Leadership Marketing Product Management Product Manager 147

The Product Coalition

MARCH 3, 2022

Why our industry needs Product Coaches Photo by Jeffrey F Lin on Unsplash Something I’ve observed over the last couple of years has been the rise in product coaching, also referred to as Product Management Consulting or Product Leadership Coaching, among others. Credit Association of Product Professionals.

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Product Research Data Visualization Certifications Consulting 159

Userpilot

NOVEMBER 23, 2023

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. An effective product roadmap should be a prototype of the product strategy , outlining the journey to the envisioned destination.

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Analytic Tools Feedback Software Product Research User Testing 105

Userpilot

MARCH 10, 2024

TL;DR User behavior patterns refer to the common behaviors people demonstrate while using an app. Monitoring patterns in user behavior offers several benefits, including improved product adoption and reduced churn. User behavior refers to the way users interact with your app and its features. Userpilot path analysis.

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Data Visualization User Testing Customer Feedback Customer Experience 105

Userpilot

JUNE 25, 2021

The early majority is also slower at making decisions and prefers to let others thoroughly test new products. They rely on good references from those who’ve had success with a product before deciding to buy it. As a result, this is where many product innovations fail, according to Moore in Crossing the Chasm.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. Learn More.

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Roadmap Agile Technical Review Weak Development Team 332

280 Group

JUNE 14, 2021

Product Managers will need to brush up on these skills and methodologies while learning how to incorporate real-time data into their product strategies and planning processes. #7: This points to a need for Agile development and continuous discovery. 7: New Channels of Distribution.

Data Visualization 299

Data Visualization Embedded Analytics User Testing Research Software 299

The Product Coalition

MAY 31, 2022

You would need the bridging reference point to first get to the Northern Hemisphere. The north star is the reference point by which the product team will navigate to the $100 million. You are setting the aspirational anchor for the product strategy and product teams. A clear 3 -5 year aspiration.

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User Testing Product Research Customer Feedback Systems Review 129

The Product Coalition

AUGUST 29, 2023

Continuously collect, analyze, and apply insights to refine your product strategy. The journey from data to insights is an empowering transformation that will undoubtedly define the future of product management. References : Davenport, T. Monitor the impact of changes and be prepared to iterate and adapt as needed.

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Data Visualization Customer Feedback Analytic Tools Artificial Inteligence 127