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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

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Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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The Essential Questions That Lead to a Great Product Strategy

The Product Coalition

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”. This is especially true for product strategy.

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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. BUT we still had to test our ideas. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy. The right tools for successful user testing. The benefits of user acceptance testing. In this webinar, you'll learn: How to define your MVP application.

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Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

Lenny Rachitsky

Brought to you by: • WorkOS —The modern API for auth & user identity • Eppo —Run reliable, impactful experiments • OneSchema —Import CSV data 10x faster — Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok.

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395: Creating business and product strategy – with Sean Kim

Product Innovation Educators

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?

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How to Utilize Product Experimentation and Make it Really Matter In Your Organization

Speaker: Oji Udezue, Former VP of Product at Calendly, Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP Product Strategy + CPO in Residence at Produx Labs

As product managers, we often approach things as hypotheses. We are in a constant cycle of testing and learning; however, we must ask ourselves if we are doing it effectively. How do you successfully note, understand, and avoid the common pitfalls during experimentation? November 11, 2020 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT