This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Thats where the Productside Blueprint comes in.
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This can help you create a new strategy and evolve an existing one. Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall productstrategy. Otherwise, you risk being tool-led.
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Building the Foundation for ProductVision This activity serves as a bridge between problem validation and productvision development.
3] The Innovation Ambition Matrix and ProductStrategy Once you know your products innovation type, you can use it to understand the strategy work required and make the right strategic decisions. Core Innovations As they are crucial to generating the necessary profits, you should protect your core products.
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned.
Gathering insights about target users through user research, such as surveys and interviews, is essential to tailor products effectively and enhance user satisfaction. 6 Goal-Oriented Questions Understanding user goals helps align productstrategies with long-term business priorities and aspirations. Is this affecting your team?
For example, in a recent Lenny’s Podcast , Archie Adams shared that Shopify runs experiments with cohort analysis after 1, 2, 3, 4, and 5 years as the CEO’s vision is to build “the right things for commerce 100 years from now” Looking for specifics? Is the company thinking in hours, days, weeks, months, or years?
This blog dives deep into: How AI is revolutionizing core PM functions The top AI-powered tools every PM should know The future skillset of the AI-native product manager Let’s explore how to stay ahead in this AI-first world. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of productstrategy.
To manage product-market fit effectively in a larger company, consider the following: Refine ProductStrategy with Clear Market Insights In larger companies, product managers have access to more data and resources. Use this data to gain detailed insights into your target segments, emerging trends, and customer feedback.
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. Excellent Product Taste: You love creating beautiful, delightful user experiences and staying current with trends in the SaaS and AI industries.
Heres how a modern operating model must evolve to support intelligent product development: 1. Strategy & structure AI isnt a strategy, its a lever. Organizations need clear productvision and outcome-driven investment models that include space for experimentation, not just delivery.
They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. Candidates short profile Aleksandra has experience driving productstrategy, user experience, and feature prioritization in mobile game development.
Lucid Softwareâs Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about productstrategy and product roadmap disruption, direction, and progress. The wind: Represents market forces and trends â uncontrollable, ever-shifting, and often unpredictable.Â
A PM with a good understanding of modern AI trends and needs, especially on the enterprise level. A person who was focused on B2C products. Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end.
As Lead Product Manager for Core Product, youll oversee state-of-the-art technologies, collaborate with top-tier engineers, and develop products that shape the industry. This is ideal for experienced PMs who are ready to innovate rather than follow trends. Ideally someone with a proven track record with LLM products.
Tips for achieving AI-led digital transformation What eight industry leaders want you to know By Modus Create Posted in Digital Transformation , Operations , Platform , Product Published on: December 10, 2024 Last update: December 10, 2024 AIs evolution from a buzzy trend to a business investment has taken many executives by surprise.
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
Listen to the audio version of this article: [link] What Information Should a ProductStrategy Provide? I like to think of the productstrategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Why a ProductStrategy Process Matters. An effective productstrategy process should ensure that a valid productstrategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.
a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the ProductVision was something spoken by a visionary leader, but unseen. Or worse of all, sometimes there was just no ProductVision at all.
While we could chat top product management tools and technologies all day, we believe organizational changes will have the largest impact on this industry in 2020. If you’re looking for product management trends to follow, these are the two to watch this year. The role of product manager is changing. What did we miss?
These guide and align the strategies of the portfolio members , as Figure 1 illustrates. Figure 1: The Product Portfolio and ProductStrategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy.
Hold Regular ProductStrategy Reviews. A productstrategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
How to Achieve Success in Your ProductStrategy In today’s rapidly evolving market, having a clear productvision and a well-defined strategy is essential for the success of any tech product. A compelling productvision is a guiding light, providing direction and purpose to the development process.
Business Strategy vs. ProductStrategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. What is the company’s vision? Note that there is no perfect business strategy—just like there is no perfect productstrategy.
It is much better to think ahead and innovate to create products that fit into the bigger vision of the company. What kind of products will they be developing next? Is there some niche that your product could fill and get ahead with in the market? Elly is a product manager at an energy tech company in San Francisco.
Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of productstrategy, sharing insights from expert Andreas Maihoefer. The Attic: Corporate Strategy Just below the roof is your overall company strategy.
At all of them, I start understanding the current state of Product Management. A lot of digital transformation companies usually need to start with Product Organizational design, getting alignment on the role of a Product Manager and what that means before they can look at ProductStrategy and Product Operations.
At this point, there was still no way of telling what was good or bad so we gathered benchmarks for each of the figures based on competitor and sector averages, where known, as well as any internal year-on-year trends. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.
Listen to the audio version of this article: [link] ProductStrategy and Change Strategy means different things to different people, so let me briefly share my definition. A productstrategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
I’ll keep this article not attached to the product itself but in the process of building it and it’s the current process up until now. Alice Product Manager”- Without ProductVision, any direction will be taken. This research was based on areas that are either directly or indirectly related to my product.
In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my productvision board. Analyse the data collected to understand how your product is doing.
This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] 2] If this sounds complicated, then think about common everyday activities like riding a bicycle.
Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. This will not only benefit your product.
Guest Post by: Lee Atkins (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. One method that Product Managers are turning too is the Customer Advisory Board. Market knowledge.
What are some good productvision examples? How is the productvision different from the company vision? What makes a great productvision? How should product managers develop effective productvision statements? Productvision development takes a few iterations.
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This includes the following ten capabilities: Formulating an inspiring vision for a product. Creating and validating a productstrategy including market and user research.
In product management, where data and features often take the spotlight, the power of storytelling is sometimes underestimated. Yet, it is this very skill that can elevate a product from a mere concept to an inspiring vision. This narrative approach doesn’t just sell products; it sells a vision of what’s possible.
As the name suggests, product-specific capabilities are limited to a single product or product portfolio. They include a deep understanding of the users with their needs, the competition, and the market trends. These skills are not specific to an individual product, but transferable.
We work with fantastic teams of all stripes,” said Katie Lukes, Principal, ProductStrategy at Innovatemap. But working with the leadership team comprised of women, especially one as focused on vision and mission as this one was, was refreshing and inspiring.”. This doesn’t happen often, and felt like something to celebrate. “We
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content