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Product Strategy and Product Discovery

Roman Pichler

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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How Duolingo uses AI to enhance its user experience

Mind the Product

Digital learning app Duolingo has been on a hypergrowth journey since it was founded in 2011, and now over 20 million active users worldwide. We caught up with Edwin Bodge, Principal Product Manager at Duolingo, to learn more about its product strategy, how AI has helped, and where the product is heading next.

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Incorporating integration into your product strategy

Mind the Product

The most successful product managers in this fragmented, SaaSified world will be the ones who understand how to define cross-product user experiences. Here are some ways you can effectively incorporate this into your product strategy. [.]

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The fusion phenomenon: product strategy vs UX strategy

Mind the Product

Making the case for the unification of product strategy and UX strategy, its advantages and potential pitfalls Read more » The post The fusion phenomenon: product strategy vs UX strategy appeared first on Mind the Product.

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Trailblazing Women in Product Management: Aruna Thapa, Senior Director of Product Strategy at IQVIA

280 Group

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. I appreciate that Product Management operates without political dynamics. The product’s reception by customers is a clear indicator—either they love it, or they don’t.

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Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.