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Trailblazing Women in Product Management: Pinar Alpay, Chief Product & Marketing Officer at Signicat

280 Group

It requires you to set a vision and bring people with you. One key learning for me was how crucial it is setting a product vision that is very closely aligned to overall company vision and strategy. It requires you to set a vision and bring people with you. Yes, the data is so essential.

Marketing 317
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367: Radical product thinking for product managers – with Radhika Dutt

Product Innovation Educators

She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. We need to become more vision-driven and think of our product as a mechanism for creating change in the world. Why does that world need changing?

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Start with company vision and direction. To reiterate the obvious, the leadership team needs to set the company vision and direction. Everything flows from this vision. You can align on direction.

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How to Survive the Hardest Part of Product Management by Janna Bastow

Mind the Product

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Your roadmap needs to tell a story of how you’re going to reach your product vision.

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All I know is coding. Can I become a Product Manager?

B2B Product Management

You identify the target market, the market size, you build out the initial vision of the product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. The Outbound PM role : As an outbound PM, you do the market research.

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Top Customer Success Trends To Watch For In 2020

Gainsight

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. Nick Mehta.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision. Sales Training.

B2B 100