Startup marketing: strategies for year one

Inside Intercom

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” See our advice for startups on developing messaging, getting word of mouth, keeping teams aligned, and more. The post Startup marketing: strategies for year one appeared first on Inside Intercom.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show?

Building a Product Startup Within an Agency

Mind the Product

Let me explain: Why a Product Startup? There’s more to our product strategy than trying to avoid a sense of embarrassment, but it was in this context that we devised Trim, our content auditing and governance product. Why all Agencies Should run a Product Startup.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. Dear Strategy: Episode 059. ###.

Startup Dust

Oren Steinberg

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging. 2 unexperienced entrepreneurs have a great idea for their first startup. The post Startup Dust appeared first on Oren Steinberg - blog.

Why startups need to focus more on the Product and less on services.

The Product Coalition

Pitfalls of Service-Led vs Product-Focused startups I have been on both sides of the spectrum and it has worked well for companies like Infosys, TCS which take on large service agreements with organizations and provide consulting services or develop software.

Value Based Pricing for Saas Startup

The Product Coalition

Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– your startup won’t last long without monetization. Meanwhile, an effective pricing strategy can make or break your business.

My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.” During the early days of a startup, priorities shift on a daily basis.

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Some Strategy Mistakes I’ve Made

The Product Coalition

This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. product strategy”).

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. April Dunford’s book on Product positioning strategies.

How your User Adoption Strategy Will Improve LTV and Reduce Churn

Userpilot

Well, I have another one in mind… Creating the perfect user adoption strategy. A great user adoption strategy will help you achieve that level of adoption with your users. In this article, I’m going to show you how to create your user adoption strategy.

What No One Tells You bout Being a Product Manager at an Early Stage Startup

The Product Coalition

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup.

“Is your startup idea taken?” — and why we love X for Y startups

Andrew Chen

and finally, what happens when my “X for Y” startup idea is taken? People love describing startups as “X for Y” — why? Here’s the list of the most common startup comparisons: “X for Y” comparisons are popular!

The Cost of a Bad Product Strategy

ProductPlan

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

The five stages of product strategy

ProductBoard

This is the story of how organizations evolve to pursue a clear product strategy in increasingly effective ways.

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Vision 106

Build Your Company Strategy Around Conversion and Innovation

The Product Coalition

In this update, I also apply that model to your larger company strategy. Build Your Company Strategy Around Conversion and Innovation was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story.

How pricing strategy helps shape your entire business model

Inside Intercom

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Chasing elephants is a highly risky strategy for SaaS startups.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

And yet if you look at what you typically read on Medium and other startup-savvy publications, you’ll mostly read about launching products and optimising for growth. That they form part of the strategy and therefore should be codified.

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

First Round Review

Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level. There's no one-size-fits-all growth advice.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

How important is product management for your startup?

The Product Coalition

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups.

Most startups don’t starve, they drown. Here is why, and how to survive.

The Product Coalition

Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. At some stage the now famous Shawn Carolan quote came up: Startups don’t starve, they drown. Most startups don’t starve, they drown.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. It’s imperative that early hires are able to hit the ground running and are excited by a chaotic startup environment. Hiring strategy for early stage startups. Scaling up your hiring strategy. The post Why your growth depends on taking risks with your hiring strategy appeared first on Inside Intercom.

Make Friends With the Monster Chewing on Your Leg, and Other Tips for Surviving Startups

First Round Review

After telling us to 'Give Away your Legos,' Molly Graham is back to dig deeper into tactics for handling the emotional rollercoaster of scaling startups.

Required reading for marketplace startups: The 20 best essays

Andrew Chen

The current generation of marketplace startups has been incredibly successful. We look at a lot of marketplace startups at Andreessen Horowitz @a16z – and we fund a lot of them! Product strategy for marketplaces.

The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls

First Round Review

Startup leaders make tough calls every day. We spoke with 6 top operators to gather the tactics and strategies they use to make smart decisions under pressure, garner trust with stakeholders and execute with conviction.

How startups die from their addiction to paid marketing

Andrew Chen

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. [Originally tweetstormed at @andrewchen , Follow me for more!].

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

Disney's PM Director on Lean Startup and the Media Industry

PMLesson's Ace the PM Interview

In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products. In my role, I met with management teams of small and large companies and learned about their growth and monetization strategies, revenue models and technology platforms. I became interested in joining a company and helping to implement these strategies rather than simply advise on financial decisions. This is the reason most startups fail.

5 strategies to drive your next wave of growth

Inside Intercom

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Then apply Lean Startup Principles to hiring by putting people in the role.

Truth needs to be told?—?startups fail because CEOs have lousy bosses

The Product Coalition

startups fail because CEOs have lousy bosses Why do startup fail? They are all reasons the founders mentioned when asked to tell why their startups failed. I’m saying this as a 3 time CEO of startups that shut down (I’ll save my success stories for a different post).

7 Potent Business Benefits Of Adopting A DevOps Strategy

Arkenea

DevOps has become the latest industry buzzword and we are witnessing its widespread adoption, both in startups as well as in enterprise-level businesses. The post 7 Potent Business Benefits Of Adopting A DevOps Strategy appeared first on Arkenea.

The Four Cringe-Worthy Mistakes Too Many Startups Make with Data

First Round Review

HotelTonight's Chief Data and Strategy Officer talks about how startups should set up and mine their data to drive insights that actually make a difference.

What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

Is there still room for marketplace startups to innovate? Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but have been less successful services. Five strategies for unlocking supply in regulated markets.

What To Expect as a PM from Startup to Scale Up, to Corporates (Part 3 of 3)

The Product Coalition

In my last blog, we talked about being a PM in a Startup and PM at a Scale-Up. Use insights, data, and forecasts to build your product strategy. Having this breadth of experience will be useful if you want to join/create a startup later.

How Humanising Your Product can Make all the Difference

Mind the Product

Product Design Product Management Skills Product Psychology Product Strategy Startup Product Management customer-centric product development illustration product management startups Visual Design