Startup marketing: strategies for year one

Inside Intercom

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” See our advice for startups on developing messaging, getting word of mouth, keeping teams aligned, and more. The post Startup marketing: strategies for year one appeared first on Inside Intercom.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show?

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. Dear Strategy: Episode 059. ###.

Startup Dust

Oren Steinberg

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging. 2 unexperienced entrepreneurs have a great idea for their first startup. The post Startup Dust appeared first on Oren Steinberg - blog.

Value Based Pricing for Saas Startup

The Product Coalition

Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– your startup won’t last long without monetization. Meanwhile, an effective pricing strategy can make or break your business.

Some Strategy Mistakes I’ve Made

The Product Coalition

This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. product strategy”).

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

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The five stages of product strategy

ProductBoard

This is the story of how organizations evolve to pursue a clear product strategy in increasingly effective ways.

How important is product management for your startup?

The Product Coalition

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups.

Most startups don’t starve, they drown. Here is why, and how to survive.

The Product Coalition

Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. At some stage the now famous Shawn Carolan quote came up: Startups don’t starve, they drown. Most startups don’t starve, they drown.

Make Friends With the Monster Chewing on Your Leg, and Other Tips for Surviving Startups

First Round Review

After telling us to 'Give Away your Legos,' Molly Graham is back to dig deeper into tactics for handling the emotional rollercoaster of scaling startups.

Required reading for marketplace startups: The 20 best essays

Andrew Chen

The current generation of marketplace startups has been incredibly successful. We look at a lot of marketplace startups at Andreessen Horowitz @a16z – and we fund a lot of them! Product strategy for marketplaces.

Disney's PM Director on Lean Startup and the Media Industry

PMLesson's Ace the PM Interview

In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products. In my role, I met with management teams of small and large companies and learned about their growth and monetization strategies, revenue models and technology platforms. I became interested in joining a company and helping to implement these strategies rather than simply advise on financial decisions. This is the reason most startups fail.

How startups die from their addiction to paid marketing

Andrew Chen

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. [Originally tweetstormed at @andrewchen , Follow me for more!].

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. It’s imperative that early hires are able to hit the ground running and are excited by a chaotic startup environment. Hiring strategy for early stage startups. Scaling up your hiring strategy. The post Why your growth depends on taking risks with your hiring strategy appeared first on Inside Intercom.

Truth needs to be told?—?startups fail because CEOs have lousy bosses

The Product Coalition

startups fail because CEOs have lousy bosses Why do startup fail? They are all reasons the founders mentioned when asked to tell why their startups failed. I’m saying this as a 3 time CEO of startups that shut down (I’ll save my success stories for a different post).

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

Is there still room for marketplace startups to innovate? Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but have been less successful services. Five strategies for unlocking supply in regulated markets.

Building A High-Growth Startup Sustainably | Nilan Peiris, TransferWise | BoS Europe 2018

Business of Software Conference

Drawing on past experience working with early-stage startups and as VP Growth at TransferWise, Nilan gave a three-pronged talk on the subject: Learnings from running Marketing at early-stage startups. Nilan Peiris (VP Growth, TransferWise) – Building A High-Growth Startup Sustainably from Business of Software Conference. I’m going to be chatting about how to build a high growth startup sustainably. So, marketing in early stage startups.

5 strategies to drive your next wave of growth

Inside Intercom

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Then apply Lean Startup Principles to hiring by putting people in the role.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

To grow your product’s community, consider @sandimac’s anti-influencer strategy Click To Tweet. The classic influencer strategy is all about using big names and big credentials to draw as many users to your product as possible. I hate the term “influencer.”.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

The Four Cringe-Worthy Mistakes Too Many Startups Make with Data

First Round Review

HotelTonight's Chief Data and Strategy Officer talks about how startups should set up and mine their data to drive insights that actually make a difference.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

And yet if you look at what you typically read on Medium and other startup-savvy publications, you’ll mostly read about launching products and optimising for growth. That they form part of the strategy and therefore should be codified.

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

First Round Review

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans.

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8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

18 Tax Prep Best Practices for Your Startup

The Product Coalition

Don’t slack off; tax preparation is an important part of your company’s financial strategy. He has worked in the public, private, and non-profit sectors, and his experience extends to small companies and startups. Why is it that so many companies dread the end-of-year tax process?

The importance of an effective product marketing strategy

Inside Intercom

Many startups build something for themselves only to discover that other people want it. Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today.

Where does your product team fall on the strategy maturity curve?

ProductBoard

This is the story of how organizations evolve to pursue a clear product strategy in increasingly effective ways.

Startups are cheaper to build, but more expensive to grow – here’s why

Andrew Chen

Startups should be getting cheaper to build. Some providers, such as Microsoft, have started providing their services free to startups, in the hope of turning them into paying customers as they grow. Startups are raising more money to get to traction.

Why “Uber for X” startups failed: The supply side is king

Andrew Chen

Remember all the “Uber for x” startups? A few years ago a ton of “Uber for x” startups got funded, but very few of them – maybe none? You need a strong strategy to get the supply/demand flywheel going.

Product to Product: Ellen Chisa on how product prepares you to be an early-stage startup founder

Roadmunk

Most recently, Ellen left Lola to launch her own startup that will make it possible to build a complete scalable app in an afternoon. While her startup is still in very early stages, Ellen is completely in founder mode. Latif: I would love to hear a little bit about your new startup.

Startups and big cos should approach growth differently (Video)

Andrew Chen

I recently did a video interview on the topic of how your growth strategy changes from being a small startup versus becoming a larger company. New startups have to focus on underrated acquisition channels for early growth efforts [0:00]. You’ll end up with a few established, large channels, and your strategy will be about aggregation. The post Startups and big cos should approach growth differently (Video) appeared first on andrewchen

The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right environment for you, and even her new book, Escaping the Build Trap.