article thumbnail

Stellar Product Strategies for Early-stage Startups

The Product Coalition

I’m not a big fan of the word “product strategy”. Here are 4 steps any startups can follow to create a great product strategy: 1. He thought the best strategy was to play something. A great product strategy is the same. Start with tactics Having great tactics is the best product strategy you can have.

article thumbnail

An Organic Farm Startup Onboarding Strategy

The Product Coalition

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. In the first meeting, I was assured that clarity on goal, strategy, the partnership was missing.

Startups 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” When we started Intercom the latter was my job.

Startups 201
article thumbnail

Des Traynor talks startup strategy, product fundamentals and Enterprise SaaS on 20VC

Intercom, Inc.

Our Co-founder and Chief Strategy Officer Des Traynor joins the 20VC podcast for a fascinating conversation with host Harry Stebbings. ” Two of the Biggest Myths in Startups: Being First and Defensibility. “I think being being first doesn’t matter. ” The Makings of Great Product Marketing.

article thumbnail

Before Transforming The Experience, You Need to Disrupt Yourself

Speaker: Vivek Bedi, Product Expert and Keynote Speaker

In both established organizations and “small” startups, leaders need to strike a balance between the speed and agility and scale and relationships that go into successful digital transformations. Strategies for earning stakeholder buy-in for new mindset and transformation practices. How to remain (or become) customer-obsessed.

article thumbnail

“Build What Matters” Framework for Startups

The Product Coalition

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What are the attributes of the framework?

Framework 164
article thumbnail

Video: Product Strategy, Getting Buy-In, and Startup Ideas

Sachin Rekhi

Video: Product Strategy, Systems, and Frameworks with Sachin Rekhi. Slides: LinkedIn Learning: Product Strategy, Systems, and Frameworks. We then moved the discussion on to how to come up with a compelling product strategy. We ended our discussion with covering where great startup ideas come from.

article thumbnail

Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? They rely on data to power products, business insights, and marketing strategy. An interactive guide filled with the tools to turn your data into a competitive advantage.

article thumbnail

Scaling to the Masses - Fit Your Product for a Larger User Base

Speaker: Dustin Smith, Sr. Product Manager, Incubator

Whether you're running a small startup or trying to get your idea to take off in a large corporation, you'll need the right tools and perspective to scale your product. Strategies to get internal support for your product. Romantic notions aside, the story neglects to mention the most essential variable to product success: scalability.