Vision vs. Strategy


I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Product Strategy. Overview.

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Startup Dust

Oren Steinberg

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging. 2 unexperienced entrepreneurs have a great idea for their first startup. The post Startup Dust appeared first on Oren Steinberg - blog.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

How important is product management for your startup?

The Product Coalition

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

And yet if you look at what you typically read on Medium and other startup-savvy publications, you’ll mostly read about launching products and optimising for growth. That they form part of the strategy and therefore should be codified. Step 1: Set your product vision.

What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

Is there still room for marketplace startups to innovate? Am excited to share a vision on the past and future of the service economy, in a collaboration by my a16z colleague Li Jin. Five strategies for unlocking supply in regulated markets.

The Anti-Influencer Marketing Strategy to Grow Your Community


Here are some of the simple tactics I used to make sure our community could live up to that vision. To grow your product’s community, consider @sandimac’s anti-influencer strategy Click To Tweet. Product Development Startup Lessons Product Innovator Series

What you should consider when developing a product strategy

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Product to Product: Ellen Chisa on how product prepares you to be an early-stage startup founder


Most recently, Ellen left Lola to launch her own startup that will make it possible to build a complete scalable app in an afternoon. While her startup is still in very early stages, Ellen is completely in founder mode. Latif: I would love to hear a little bit about your new startup.

Lather, rinse, REPEAT! Becoming a CRO

The Product Coalition

The first and paramount responsibility of a product Manager is a never-ending, difficult, oft-shunned task of building a shared understanding of the product strategy through listening, influencing, and repetition. The creation and management of the product strategy?—?should

Product Takeoff

Product Takeoff

To achieve that level of confidence and to build products in that space we as product managers have to focus on a few key principals before we plan on getting the next thing in the marketplace.The four major principals we generally go by are Vision, Strategy, Team and Rapid learning.

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Hypermetricemia: A dangerous product disease that you can avoid

The Product Coalition

We catch hypermetricemia when we focus on popular metrics to determine success, without giving sufficient thought to whether metrics indicate progress towards the vision. Profit should help sustain your vision, not lead it. We need to be able to hallucinate our vision.

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Managing Products that Lose Money


It should be counterintuitive, but one thing many “unicorns” and scrappy startups have in common is a whole lot of red on their balance sheet. Business plans aren’t supposed to spend more time on their exit strategy than their actual, you know, business.

Managing up as a newbie product manager


We (Product and Latif) have a weekly sync every Monday on product strategy. It’s refreshing to grab Latif, step outside for fresh air and sync up on strategic initiatives and product vision. As PMs, we should be a wealth of product knowledge—especially at startups.

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

Be stubborn on the vision, but flexible on the details.”. It’s the questions we ask, and the meaning we explore, that will generate the insights most useful to strategy.”. —Dr The ideas of Agile are great.

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Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

It includes the right problems that are driving the company strategy and is useful to those both in and outside of the team. This can easily happen if your role is changing and you’re becoming less hands-on in a rapidly growing startup or simply if you’re new to a leadership role.

Making a dent in the universe… when your awesome new feature is already “so three months ago”

The Product Coalition

products that address real user needs, and adhere to a clear strategy and coherent roadmap. What vision do you have for the future that your product will help bring to life? product-design startup technology business-strategy product-management

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productboard Portal closes the gap between product teams and their customers


As a PM from a renowned Valley startup quipped: “Today’s feature voting forums might as well be called ‘disappointment forums’.” With the productboard Portal, that vision may come to fruition sooner than anticipated. customer-success product-management startup strategy product-design

The Best Product Management Podcasts

The Product Coalition

This Agile Life With topics covered including vision, strategy, product and design, “This Agile Life” touches on every topic involved in agile product management. product-development startup business-strategy product-design product-management

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The Little Things

The Product Coalition

Big visions drive big innovations, which, in turn, generate big teams, revenues, and businesses. Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. lean-startup product-management developing-countries entrepreneurship experiment

Top questions asked by entrepreneurs around the world?—?Part 1

Radical Product

Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively. Don’t fall prey to setting your measurement strategy based on how investors or popular metrics might define “traction”.

The Parable of Frank de Boer – Evolution, not Revolution in Building Product Teams

Mind the Product

Admittedly he was joining after a disappointing spell in Italy, but his success with the Dutch champions, Ajax, with whom he won the Champions League four consecutive times, was heralded as the template for his vision at Crystal Palace. The Parable.

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Why CEOs Should Not Be Our Primary Source of Customer Input

Mironov Consulting

I think this is fundamentally wrong for companies with more than a half-dozen customers or a dozen employees – and is a primary contributor to product strategy gridlock. I work with a lot of CEOs, usually as an advocate for better product and development organizations.

Measure What Matters

Radical Product

How your measurement strategy can reduce OpEx Nidhi, Geordie and I conducted a three hour tutorial at O’Reilly’s Strata London yesterday. Thanks to all of you who attended “ Measure What Matters : How your Measurement Strategy can Reduce OpEx”?—?we

What we learned moving sales and product upmarket together

Inside Intercom

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. Today it’s no wonder that the strong majority of companies want their strategy to be driven by product, not sales and that’s likely for the best. Where does sales fit in at a company driven by product strategy?

Product to Product: Hotjar’s Marc Von Brockdorff on freemium pricing models


They’re a startup success story that you don’t hear too often. It started as a bold vision to change the way the web is built by democratizing user data and feedback. The latest episode of Product to Product, a podcast for / by product people, is here.

Product Managers, are You the CEO of Your Product?

The Product Coalition

Typically, a product manager’s responsibilities include: Owning long-term product strategy. Product managers must be able to distill the product’s vision clearly, and effectively communicate it to the rest of the company so everyone is on the same page.

Why product roadmaps are so important

The Product Coalition

Also, it is paramount to know that features and deliverables are related to a bigger product and company vision. If your vision where to go is clear, that will make easier for you to refuse requests that are not related to it.

The Art of the Strategic Product Roadmap

The Product Coalition

Strategy, visualized. For many product people, the roadmap is their first taste of business strategy. A solid product strategy understands that the best way to maximize value and minimize risk is to focus externally, and stay as close to the customer as possible.

Lessons learned from scaling a team

Inside Intercom

Fun fact: do you know what one of the majors causes of startup failure is? Rare is the startup advice that survives first contact with reality. Startups do to the relationship between the founders what a dog does to a sock.” – Paul Graham. Startups

It is time to talk about Product Leadership

The Product Coalition

Once you understood each one’s uniqueness and built relationships with them, there are two main goals to be accomplished: Develop individuals so they can achieve results; Wisely communicate the vision of the organisation and the connection that it has with the work of the team.

#5Things in Product Management for September 8, 2017

Joe Cotellese

Particularly, I am digging into the product vision, and my strategy to get there. This week’s #5Things post focuses on product vision, strategy, roadmaps and how important it is for each of these things to be in alignment. Product Vision. A good product strategy comes from a strong product vision. As Marty Cagan puts it in Vision vs. Strategy. Product Strategy. Product management, strategy and UX blog posts five-things

3 Product Manager job spec requirements that need to go?—?aka Moneyball for Hiring Product Managers

The Product Coalition

1) Requirement: Industry experience Let’s say you’re running a startup in the real estate industry (or any other industry, really). because they already know the strategy, processes and should glue relatively well with most people in the team.

Why building for enterprises may seem like feeding an elephant?

The Product Coalition

Operational efficiency along with a right business strategy provide a formidable competitive advantage to the organizations. Product teams work on delivering the vision. Vision is long term. Closures bring revenues and delivering on vision keeps us competitive.

Why You Should Launch Products In Private Beta

The Product Coalition

those that believe in the vision enough to persist through the hurdles and crashes, and be helpful enough to provide valuable constructive feedback. While most companies launch in private beta, some continue using this strategy to manage their product onboarding, for many years to come. In the next part of this series of product launches, I will share my thoughts on when this strategy works best, and provide some real-world examples.

What we learned about product and design in 2018

Inside Intercom

The best product strategy is one where new features build upon previous launches to provide compounding value for the user. I think this obsession with efficiency comes from the startup days when being wasteful was a debt. A product strategy that creates compounding value.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Senior/director integration positions are usually expected to own a product roadmap strategy. Q: How does the competitive landscape drive an integration strategy? Q: How should startups position integration planning to maximise growth and retention? Platform Strategy Consultant.

Lessons From my First 90 Days as a Product Manager at a New Company

The Product Coalition

If something matters a lot during the first 90 days as a Product Manager, it’s to get clear on strategy, otherwise there’s the risk of diverting the product’s deliverables from real business needs moving forward. startup-lessons product-management