INDUSTRY INSIGHTS YOUR PEERS ARE READING
I’m starting a short series on testing over the next few months. The first few questions are some of the key questions that I’ve been asked regularly around best practices for testing: [link] What’s the most effective method for testing products? MORE
Rather than make large investments based on opinions, they form a hypothesis then get something live that tests that hypothesis as fast as possible. For example, a (fictitious) tech company aiming to disrupt the coffee industry might come up with a new app idea they want you to test. MORE
Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Building Better Products Design Entrepreneurship product management startup MORE
When established companies decide they need to be more innovative, they often talk in terms of acting more like a startup. But acting like a startup is much more challenging in reality, especially for larger organizations. Instead, established companies can partner with startups. MORE
Eric Reis’ The Lean Startup and Marty Cagan’s Inspired both come to mind. Because it’s fundamental to all the lean and lean-like ideas in much of the content on startups and product management, let’s call it “the lean principle.” Notes Eric Reis, The Startup Way , 22–23 (emphasis mine). MORE
For example, Eric Reis, in The Lean Startup , recounts how cohort analysis helped his startup realize that their efforts at improving their product weren’t working: Thanks to the power of cohort analysis, we could not blame this failure on…external market conditions, or any other excuse. MORE
Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. At some stage the now famous Shawn Carolan quote came up: Startups don’t starve, they drown. Most startups don’t starve, they drown. MORE
Callaghan Innovation , New Zealand’s innovation agency, is sponsoring a two-day conference for NZ startups and tech firms. Day Two is all workshops, including Rich’s session on customer discovery and testing product concepts before building them. MORE
Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. You do this through testing. MORE
As such, for their team of startup experts, communication is absolutely key. Once you’ve got your startup or project up and running, resist the urge to ‘get building’ and take a minute to speak to people. MORE
Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. [Originally tweetstormed at @andrewchen , Follow me for more!]. MORE
Growing startups and evaluating startups share common skills. Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Startups aren’t spreadsheets. MORE
Normally you may have different tools for messaging, attribution, a/b testing, etc that generate critical data points and you have to make sure all this data is either in the same repository and/or connected. product-management product-strategy analytics startup growth MORE
In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products. You’ve moved quite a bit in your PM journey, from Zynga to the first PM at a startup, and now you’re a PM at Disney. Zynga is also very data driven and I spent about 30% of my time testing and reporting on the performance of the features I was building. The most important lesson I have learned as a startup PM is to measure twice and cut once. MORE
So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups. MORE
It’s very important to have Design representation to clarify requirements from wireframes, and QA representation to gain an understanding of the context around functionality and propose appropriate testing. entrepreneurship product-management leadership software-development startup MORE
She’s worked in product from early-stage startups all the way up to publicly traded companies like Rackspace and Square, a company with the sensitive task of handling customers’ money. If we’re doing an A/B test, our analyst is heavily involved in looking at that data. MORE
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Are they keen to test it out? The post 9 essential sales steps you need to grow your SaaS startup appeared first on Inside Intercom. MORE
I recently did a video interview on the topic of how your growth strategy changes from being a small startup versus becoming a larger company. New startups have to focus on underrated acquisition channels for early growth efforts [0:00]. Any small channels that allow interaction with the audience, will allow you to do testing. Test for the responsiveness of your audience. Scale up to the next, bigger channels, by starting with tests to optimize your performance [3:58]. MORE
Most recently, Ellen left Lola to launch her own startup that will make it possible to build a complete scalable app in an afternoon. While her startup is still in very early stages, Ellen is completely in founder mode. Latif: I would love to hear a little bit about your new startup. MORE
The best model is production and the best test cases are your customers. Startups building intercom development Engineering events productivity startups valuesAs a student of engineering you’re incentivised to write a lot and to read a lot. MORE
The great news is there are a variety of startups out there waiting to help you! Given that there are already so many different offer providers and more coming, a solution is needed to easily A/B test them to select which work best for your site in each country. Since every offer provider will tell you that they are confident they are better than their competition, the only way to know for sure is to test and find out! MORE
The EU was kind enough to provide a stress test for our email delivery pipeline during the GDPR surge on a scale that I doubt our engineering team as a whole would have agreed to, and we passed. Startups Uncategorized email Engineering european regulations gdpr MORE
The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging. 2 unexperienced entrepreneurs have a great idea for their first startup. The post Startup Dust appeared first on Oren Steinberg - blog. MORE
OK, this is an infuriating startup experience: You ship an experiment that’s +10% in your conversion funnel. This is why you can’t add up your A/B test results. When a +10% isn’t really a +10%. MORE
As Founder and CEO of Betterment, Jon Stein realized startups can't just establish one way to measure employee performance — they have to continually iterate as they grow. MORE
His presentation, Product Thinking for Marketplace Startups , does an amazing job of documenting the differences between pipes and platforms, the three fundamental forces of marketplaces, and the specific challenges of catering to customers concerned with the well-being of their fur babies. MORE
Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– your startup won’t last long without monetization. startup pricing-strategy saas value-based-pricing saas-marketing MORE
… And what that means for startups and innovators today [We were] just sentient puppets on God’s stage: indeed, our taskmaster was merciless, merciless, so long as our bruised feet could stagger forward on the road … so very brief and sore was life with us. Startups, though, are vaporous?—?they MORE
Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. Above: New technology has always captivated consumers! MORE
A/B testing is a crucial element in any startup foundation. Six months later an engineer saw the project, and noticing the low cost of writing the code for it, decided to do a bit of A/B testing. Thanks to the test, Microsoft went on to earn massive returns. MORE
Startups should be getting cheaper to build. Some providers, such as Microsoft, have started providing their services free to startups, in the hope of turning them into paying customers as they grow. Startups are raising more money to get to traction. MORE
It has been popularized by Lean Startup for nearly a decade. Although Eric Ries, the founder of Lean Startup, did not invent the term MVP, I credit him for its adoption into the standard lexicon of product teams. Interestingly, during the early days of Lean Startup, the whole.[continue MORE
You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Instead, many small tests have to be carried out in order to find your way towards product/market fit. And the less money you need to test an assumption the more bets you can make. MORE
When the opportunity came up to chat with him, we wanted to cover something new – the idea that startups are hiring too many product managers. Should you go work at a startup? Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Should you go work at a startup? MORE
They are a Silicon Valley startup that attracted a lot of attention. They claimed that they had invented a product that with just a minute amount of blood from an individual could run a large number of health tests. This blood testing device was called Edison. A report in the Wall Street Journal newspaper brought up some concerns about the accuracy of the Edison testing device. Theranos is in bad shape, but they have introduced a new product Image Credit: Wikipedia. MORE
It was a classic startup PM role where I was the employee number 13. P is for potential: the potential of the test to increase whatever your metric is; how likely you think it is to win? I is for impact: If the test does win, how high of an impact does it have on the business? MORE
The Big 3 ‘Lean Startup’ Mistakes Companies Still Make Are you spending a ridiculous amount of time working on a product, and getting nowhere? If this sounds like you, you’re probably stuck in the lean startup trap. Lean startup sucks at discovering your customer needs. MORE
It has a strong suite of automated regression tests. It has a strong suite of automated regression tests It’s always amazed me how changing a feature in one place manages to impact features on the other end of the product. Scalability, Measurability, Deployability. MORE
all the ingredients of a great startup experience! In a pay-it-forward kind of way, my team and I are sharing what we have learned to-date in a series of posts that hopefully will be useful to you whether you are at a startup or a larger organization. MORE
Amplitude
OCTOBER 25, 2017
Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. You do this through testing.
The Product Coalition
FEBRUARY 7, 2019
I’m starting a short series on testing over the next few months. The first few questions are some of the key questions that I’ve been asked regularly around best practices for testing: [link] What’s the most effective method for testing products?
Oren Steinberg
JULY 13, 2018
The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging. 2 unexperienced entrepreneurs have a great idea for their first startup. The post Startup Dust appeared first on Oren Steinberg - blog.
The Product Coalition
APRIL 19, 2018
The Big 3 ‘Lean Startup’ Mistakes Companies Still Make Are you spending a ridiculous amount of time working on a product, and getting nowhere? If this sounds like you, you’re probably stuck in the lean startup trap. Lean startup sucks at discovering your customer needs.
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and tested way to quantify the potential of the product is to. case like a startup with lean startup concepts. experience working with our clients helped make our testing. during your design, implementation, beta testing, launch, and production use?
The Product Coalition
DECEMBER 2, 2018
Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– your startup won’t last long without monetization. startup pricing-strategy saas value-based-pricing saas-marketing
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The Product Coalition
DECEMBER 29, 2018
For example, Eric Reis, in The Lean Startup , recounts how cohort analysis helped his startup realize that their efforts at improving their product weren’t working: Thanks to the power of cohort analysis, we could not blame this failure on…external market conditions, or any other excuse.
PMLesson's Ace the PM Interview
JANUARY 14, 2019
In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products. You’ve moved quite a bit in your PM journey, from Zynga to the first PM at a startup, and now you’re a PM at Disney. Zynga is also very data driven and I spent about 30% of my time testing and reporting on the performance of the features I was building. The most important lesson I have learned as a startup PM is to measure twice and cut once.
The Product Coalition
OCTOBER 8, 2018
So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups.
The Product Coalition
FEBRUARY 26, 2018
Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. At some stage the now famous Shawn Carolan quote came up: Startups don’t starve, they drown. Most startups don’t starve, they drown.
Inside Intercom
JUNE 1, 2018
The EU was kind enough to provide a stress test for our email delivery pipeline during the GDPR surge on a scale that I doubt our engineering team as a whole would have agreed to, and we passed. Startups Uncategorized email Engineering european regulations gdpr
|
Mind the Product
DECEMBER 23, 2016
As such, for their team of startup experts, communication is absolutely key. Once you’ve got your startup or project up and running, resist the urge to ‘get building’ and take a minute to speak to people.
Generation Focus
OCTOBER 31, 2017
A/B testing is a crucial element in any startup foundation. Six months later an engineer saw the project, and noticing the low cost of writing the code for it, decided to do a bit of A/B testing. Thanks to the test, Microsoft went on to earn massive returns.
Andrew Chen
JUNE 4, 2018
Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. [Originally tweetstormed at @andrewchen , Follow me for more!].
Inside Intercom
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Are they keen to test it out? The post 9 essential sales steps you need to grow your SaaS startup appeared first on Inside Intercom.
Andrew Chen
DECEMBER 10, 2018
Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. Above: New technology has always captivated consumers!
Mind the Product
FEBRUARY 27, 2018
You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Instead, many small tests have to be carried out in order to find your way towards product/market fit. And the less money you need to test an assumption the more bets you can make.
Andrew Chen
JULY 19, 2017
Startups should be getting cheaper to build. Some providers, such as Microsoft, have started providing their services free to startups, in the hope of turning them into paying customers as they grow. Startups are raising more money to get to traction.
Andrew Chen
NOVEMBER 1, 2018
Growing startups and evaluating startups share common skills. Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Startups aren’t spreadsheets.
Andrew Chen
JUNE 6, 2017
I recently did a video interview on the topic of how your growth strategy changes from being a small startup versus becoming a larger company. New startups have to focus on underrated acquisition channels for early growth efforts [0:00]. Any small channels that allow interaction with the audience, will allow you to do testing. Test for the responsiveness of your audience. Scale up to the next, bigger channels, by starting with tests to optimize your performance [3:58].
Roadmunk
DECEMBER 7, 2017
Most recently, Ellen left Lola to launch her own startup that will make it possible to build a complete scalable app in an afternoon. While her startup is still in very early stages, Ellen is completely in founder mode. Latif: I would love to hear a little bit about your new startup.
First Round Review
FEBRUARY 15, 2018
As Founder and CEO of Betterment, Jon Stein realized startups can't just establish one way to measure employee performance — they have to continually iterate as they grow.
Andrew Chen
JULY 2, 2018
OK, this is an infuriating startup experience: You ship an experiment that’s +10% in your conversion funnel. This is why you can’t add up your A/B test results. When a +10% isn’t really a +10%.
Mind the Product
FEBRUARY 6, 2019
When the opportunity came up to chat with him, we wanted to cover something new – the idea that startups are hiring too many product managers. Should you go work at a startup? Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Should you go work at a startup?
Product Management Lessons from the Trenches
JULY 10, 2018
all the ingredients of a great startup experience! In a pay-it-forward kind of way, my team and I are sharing what we have learned to-date in a series of posts that hopefully will be useful to you whether you are at a startup or a larger organization.
The Product Coalition
NOVEMBER 14, 2018
It has a strong suite of automated regression tests. It has a strong suite of automated regression tests It’s always amazed me how changing a feature in one place manages to impact features on the other end of the product. Scalability, Measurability, Deployability.
Product Innovation Educators
JULY 11, 2016
When established companies decide they need to be more innovative, they often talk in terms of acting more like a startup. But acting like a startup is much more challenging in reality, especially for larger organizations. Instead, established companies can partner with startups.
Product Management Lessons from the Trenches
SEPTEMBER 11, 2018
Normally you may have different tools for messaging, attribution, a/b testing, etc that generate critical data points and you have to make sure all this data is either in the same repository and/or connected. product-management product-strategy analytics startup growth
The Accidental Product Manager
SEPTEMBER 18, 2017
They are a Silicon Valley startup that attracted a lot of attention. They claimed that they had invented a product that with just a minute amount of blood from an individual could run a large number of health tests. This blood testing device was called Edison. A report in the Wall Street Journal newspaper brought up some concerns about the accuracy of the Edison testing device. Theranos is in bad shape, but they have introduced a new product Image Credit: Wikipedia.
The Product Coalition
FEBRUARY 18, 2019
… And what that means for startups and innovators today [We were] just sentient puppets on God’s stage: indeed, our taskmaster was merciless, merciless, so long as our bruised feet could stagger forward on the road … so very brief and sore was life with us. Startups, though, are vaporous?—?they
The Product Coalition
FEBRUARY 20, 2019
Rather than make large investments based on opinions, they form a hypothesis then get something live that tests that hypothesis as fast as possible. For example, a (fictitious) tech company aiming to disrupt the coffee industry might come up with a new app idea they want you to test.
The Product Coalition
FEBRUARY 2, 2019
Eric Reis’ The Lean Startup and Marty Cagan’s Inspired both come to mind. Because it’s fundamental to all the lean and lean-like ideas in much of the content on startups and product management, let’s call it “the lean principle.” Notes Eric Reis, The Startup Way , 22–23 (emphasis mine).
Inside Intercom
MAY 3, 2018
She’s worked in product from early-stage startups all the way up to publicly traded companies like Rackspace and Square, a company with the sensitive task of handling customers’ money. If we’re doing an A/B test, our analyst is heavily involved in looking at that data.
Mironov Consulting
JULY 29, 2018
Callaghan Innovation , New Zealand’s innovation agency, is sponsoring a two-day conference for NZ startups and tech firms. Day Two is all workshops, including Rich’s session on customer discovery and testing product concepts before building them.
Nir Eyal
MARCH 17, 2016
Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Building Better Products Design Entrepreneurship product management startup
Mind the Product
JANUARY 30, 2019
His presentation, Product Thinking for Marketplace Startups , does an amazing job of documenting the differences between pipes and platforms, the three fundamental forces of marketplaces, and the specific challenges of catering to customers concerned with the well-being of their fur babies.
Inside Intercom
FEBRUARY 19, 2018
The best model is production and the best test cases are your customers. Startups building intercom development Engineering events productivity startups valuesAs a student of engineering you’re incentivised to write a lot and to read a lot.
Inside Intercom
AUGUST 2, 2018
It was a classic startup PM role where I was the employee number 13. P is for potential: the potential of the test to increase whatever your metric is; how likely you think it is to win? I is for impact: If the test does win, how high of an impact does it have on the business?
Sachin Rekhi
FEBRUARY 15, 2009
The great news is there are a variety of startups out there waiting to help you! Given that there are already so many different offer providers and more coming, a solution is needed to easily A/B test them to select which work best for your site in each country. Since every offer provider will tell you that they are confident they are better than their competition, the only way to know for sure is to test and find out!
The Product Coalition
JANUARY 13, 2019
It’s very important to have Design representation to clarify requirements from wireframes, and QA representation to gain an understanding of the context around functionality and propose appropriate testing. entrepreneurship product-management leadership software-development startup
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