Test-Driven Product Management at an Early-Stage Startup

Amplitude

Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. You do this through testing.

Optimal Matching for Marketplace Startups and the Role of Bias

Mind the Product

Recognizing where your marketplace startup falls on the fungibility spectrum is crucial. I know all this can be overwhelming, and as a startup with limited resources you can’t have a team of data scientists optimizing your every match.

Testing Business Ideas – David Bland on The Product Experience

Mind the Product

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE. Testing business ideas.

Getting Better At Product Testing

The Product Coalition

I’m starting a short series on testing over the next few months. The first few questions are some of the key questions that I’ve been asked regularly around best practices for testing: [link] What’s the most effective method for testing products?

The Black Mirror Test – Roisi Proven on The Product Experience

Mind the Product

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. The Black Mirror Test. The Black Mirror Test.

Startup Dust

Oren Steinberg

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging. 2 unexperienced entrepreneurs have a great idea for their first startup. The post Startup Dust appeared first on Oren Steinberg - blog.

Establishing a Culture of A/B Testing

The Product Coalition

[link] I’m continuing some short videos about A/B Testing and how to improve it at your company. The transcripts for the video are below: How many rounds of testing should a company plan for before they are successful? I never advise companies that they need to plan for a certain number of rounds of testing. One is it’s really important to have a system in place that enables your company to run a high volume of tests. Most times a test has a 10–20% success rate.

How to Communicate When You’re Founding a Startup

Mind the Product

As such, for their team of startup experts, communication is absolutely key. Once you’ve got your startup or project up and running, resist the urge to ‘get building’ and take a minute to speak to people.

My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.” During the early days of a startup, priorities shift on a daily basis.

Why an MVP Needs to Be a Product and Not Just a Test

280 Group

It has been popularized by Lean Startup for nearly a decade. Although Eric Ries, the founder of Lean Startup, did not invent the term MVP, I credit him for its adoption into the standard lexicon of product teams. Interestingly, during the early days of Lean Startup, the whole.[continue

Have a Clear Hypothesis and Focus Area Before You Start A/B Testing

The Product Coalition

[link] I’m continuing with my video series on A/B testing. Is there anything that should be done before you can start A/B testing? Before you can start A/B testing, it’s really important that you have a clear understanding of what you’re actually testing.

The Startup Lifecycle: How To Win At Each Stage

The Product Coalition

Every startup goes through three basic stages as it strives to become the next Uber or Amazon: idea, launch, and growth. The secret to becoming a successful startup lies in knowing your strengths and weaknesses and overcoming all the obstacles you will face along your journey.

The Difference Between Startup PMs & Big Corporation PMs

The Product Coalition

While all Product Managers are tasked with providing delightful solutions for customers, there are distinct differences between the work of PMs in startups compared to PMs in larger, more established businesses. Do you have experience as a PM in a startup or big business?

What No One Tells You bout Being a Product Manager at an Early Stage Startup

The Product Coalition

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup.

Value Based Pricing for Saas Startup

The Product Coalition

Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– your startup won’t last long without monetization. startup pricing-strategy saas value-based-pricing saas-marketing

It’s a match! Optimal matching for marketplace startups, and the role of bias

The Product Coalition

Recognizing where your marketplace startup falls on the fungibility spectrum is crucial, and has major implications on how you approach matching, pricing, and other core aspects of your marketplace business. But I’m just a startup! product-management startup ux algorithms marketplaces

Mobile App Testing: Why You Should Always Test Your Apps?

Alty

While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Deploy A Mix of Testing Approaches.

The Testing Mindset – How to Find Product/Market fit

Mind the Product

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Instead, many small tests have to be carried out in order to find your way towards product/market fit. And the less money you need to test an assumption the more bets you can make.

TEI 244: 44 ways product managers can test ideas – with David Bland

Product Innovation Educators

Know how to test a product by measuring risk through desirability, viability, and feasibility. We are discussing a valuable new book titled Testing Business Ideas. 5:28] How does Testing Business Ideas apply to products? Order on Amazon , Testing Business Ideas.

How Startups Can Do Better Cohort Analyses · Philosophical Hacker

The Product Coalition

For example, Eric Reis, in The Lean Startup , recounts how cohort analysis helped his startup realize that their efforts at improving their product weren’t working: Thanks to the power of cohort analysis, we could not blame this failure on…external market conditions, or any other excuse.

Most startups don’t starve, they drown. Here is why, and how to survive.

The Product Coalition

Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. At some stage the now famous Shawn Carolan quote came up: Startups don’t starve, they drown. Most startups don’t starve, they drown.

Passing the GDPR test; or how we learned to stop worrying and love the EU

Inside Intercom

The EU was kind enough to provide a stress test for our email delivery pipeline during the GDPR surge on a scale that I doubt our engineering team as a whole would have agreed to, and we passed. Startups Uncategorized email Engineering european regulations gdpr

How important is product management for your startup?

The Product Coalition

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups.

4 Key Data Points A/B Testing Reveals

Generation Focus

A/B testing is a crucial element in any startup foundation. Six months later an engineer saw the project, and noticing the low cost of writing the code for it, decided to do a bit of A/B testing. Thanks to the test, Microsoft went on to earn massive returns.

The One Tool Startups Need to Brainstorm, Test and Win

First Round Review

At the heart of the Lean Startup movement, the Business Model Canvas can help early stage startups carve out a successful model

Disney's PM Director on Lean Startup and the Media Industry

PMLesson's Ace the PM Interview

In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products. You’ve moved quite a bit in your PM journey, from Zynga to the first PM at a startup, and now you’re a PM at Disney. Zynga is also very data driven and I spent about 30% of my time testing and reporting on the performance of the features I was building. The most important lesson I have learned as a startup PM is to measure twice and cut once.

How startups die from their addiction to paid marketing

Andrew Chen

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. [Originally tweetstormed at @andrewchen , Follow me for more!].

Pivoting a Startup with User Research

Basel Fakhoury

So instead of jumping head first into building a new product, we committed to a full range of user research to systematically test our most promising ideas. Luckily, the last idea we tested was the idea that would ultimately become User Interviews. startup

Chapter 8/17 : How to Test & Validate MVP

The Product Coalition

Chapter 8/17 : How to Test & Validate MVP Prev : Chapter 7?—?How Fundamentals of Product Design [Back to- Product Management 101 ] Once you have defined the MVP, it’s time to test the MVP with your customers. Landing Page, Wizard of Oz, Fake Door, A/B Test, Ad Campaign, etc.

9 essential sales steps you need to grow your SaaS startup

Inside Intercom

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Are they keen to test it out? The post 9 essential sales steps you need to grow your SaaS startup appeared first on Inside Intercom.

Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

AlphaHQ

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. MRLN, a startup incubated by D.

How we get our product just right with focus group tests

The Product Coalition

Pexels Essence of the Article: Focus group tests can give valuable customer feedback during development stage. One of the methods to get structured and usable feedback are focus group test. A successful focus group test leans on three core activities: 1.

Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. Above: New technology has always captivated consumers!

Startups are cheaper to build, but more expensive to grow – here’s why

Andrew Chen

Startups should be getting cheaper to build. Some providers, such as Microsoft, have started providing their services free to startups, in the hope of turning them into paying customers as they grow. Startups are raising more money to get to traction.

Rapid Prototyping – Philip Pantelides on The Product Experience

Mind the Product

Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

Startups and big cos should approach growth differently (Video)

Andrew Chen

I recently did a video interview on the topic of how your growth strategy changes from being a small startup versus becoming a larger company. New startups have to focus on underrated acquisition channels for early growth efforts [0:00]. Any small channels that allow interaction with the audience, will allow you to do testing. Test for the responsiveness of your audience. Scale up to the next, bigger channels, by starting with tests to optimize your performance [3:58].

Data-Driven Blunders and how to Avoid Them

Mind the Product

You’ll travel far and wide before you find a tech startup that doesn’t pride itself on this claim. This is a principle of the universe, so there is little we can do other than attach a healthy amount of scepticism to our test results, and repeat them when possible. Improper Testing.

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Product to Product: Ellen Chisa on how product prepares you to be an early-stage startup founder

Roadmunk

Most recently, Ellen left Lola to launch her own startup that will make it possible to build a complete scalable app in an afternoon. While her startup is still in very early stages, Ellen is completely in founder mode. Latif: I would love to hear a little bit about your new startup.

Building A High-Growth Startup Sustainably | Nilan Peiris, TransferWise | BoS Europe 2018

Business of Software Conference

Drawing on past experience working with early-stage startups and as VP Growth at TransferWise, Nilan gave a three-pronged talk on the subject: Learnings from running Marketing at early-stage startups. Nilan Peiris (VP Growth, TransferWise) – Building A High-Growth Startup Sustainably from Business of Software Conference. I’m going to be chatting about how to build a high growth startup sustainably. So, marketing in early stage startups.

Ready to Pivot? Forget Lean Methodology and Listen to Your Gut!

Oren Steinberg

Yesterday I met a true expert in test automation. After years of designing tests for startups he had his eureka moment about solving a problem he faced on a daily basis, in an original way. So he left his job and founded his startup. the test automation space?—?the