Test-Driven Product Management at an Early-Stage Startup


Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing. You can’t build a better product just by A/B testing button colors, no. Clarify and test your company’s values. Instead, you should be testing many different ideas of what your product is and who it’s for. You do this through testing. These kinds of changes can occupy a lot of your time when you don’t have a test-first culture.

Testing Business Ideas – David Bland on The Product Experience

Mind the Product

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup. He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE. Testing business ideas.


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The Major Pitfalls of Lean Startup

The Product Coalition

In my work with startups I noticed two common pitfalls?—?opposite Photo by Daniel Abbatt from Pexels The best startups I work with have truly embraced the lean startup methodology. Working with dozens of startups, I do see, however, companies that are implementing it wrong.

Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Now, it’s time for the test-prototype-test cycle.

What a Pre-PMF Startup Should Look Like

The Product Coalition

In the end, a pre-product-market fit startup’s only job is to find product-market fit (PMF), and therefore to explore different solutions as smartly and efficiently as possible. A really great resource for customer development interviews is the book The Mom Test.

Startup Dust

Oren Steinberg

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging. 2 unexperienced entrepreneurs have a great idea for their first startup. The post Startup Dust appeared first on Oren Steinberg - blog.

How to test business ideas


Product Managers know how important it is to test business ideas and new products before proceeding with a full scale launch. However, what is more difficult is knowing how to test, how long to test for and what to look out for when you test your business ideas. He discussed how to test business ideas and save your business from the disaster of building a product nobody wants. Testing 101. There are a range of ways to test ideas.

Startup Launches, Bundled Assumptions and Failure

The Product Coalition

Most of us in the startup community have embraced the principles of Lean product development and MVPs. Despite this, most startups still flatline or fail after their MVP has been released. Startups are complex, so there’s many factors at play. And crucially, because all assumptions are tested together, it is nearly impossible to understand which are wrong and which are right. This is precisely why growth curves for most startups are flat forever.

Optimal Matching for Marketplace Startups and the Role of Bias

Mind the Product

Recognizing where your marketplace startup falls on the fungibility spectrum is crucial. I know all this can be overwhelming, and as a startup with limited resources you can’t have a team of data scientists optimizing your every match. Although each marketplace is different, and you will want to run your own simulations and A/B tests down the line, it’s worth keeping the considerations above in mind as you build your product.

5 Steps To Test Your Product Ideas

The Product Coalition

design ux agile product-management startupWhen we have ideas, it’s like a piece of Playdoh. Follow these 5 steps to make the right decisions as a Product Manager. Continue reading on ProductCoalition.com ».

The Lean Startup Trap

The Product Coalition

The Big 3 ‘Lean Startup’ Mistakes Companies Still Make Are you spending a ridiculous amount of time working on a product, and getting nowhere? If this sounds like you, you’re probably stuck in the lean startup trap. The Lean Startup, a book promoted by Eric Ries (and his mentor Steve Blank), has become the de facto methodology for anyone building new products & features. The idea The problem in lean startup originates right at the first step.

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

Here’s how they used smoke tests to explore a new opportunity. It’s because so many software projects fail to deliver expected results , that we d ecided to go with smoke tests. Web Performance Analytics was an early startup idea from the pitch deck of a partner company specializing in SEO. We ran the tests on paying customers. We monitored how many people progressed further, and also tested conversion on yearly plans with a discount.

Establishing a Culture of A/B Testing

The Product Coalition

[link] I’m continuing some short videos about A/B Testing and how to improve it at your company. The transcripts for the video are below: How many rounds of testing should a company plan for before they are successful? I never advise companies that they need to plan for a certain number of rounds of testing. One is it’s really important to have a system in place that enables your company to run a high volume of tests. Most times a test has a 10–20% success rate.

The Black Mirror Test – Roisi Proven on The Product Experience

Mind the Product

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. The Black Mirror Test. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

Why an MVP Needs to Be a Product and Not Just a Test

280 Group

It has been popularized by Lean Startup for nearly a decade. Although Eric Ries, the founder of Lean Startup, did not invent the term MVP, I credit him for its adoption into the standard lexicon of product teams. Interestingly, during the early days of Lean Startup, the whole.[continue The post Why an MVP Needs to Be a Product and Not Just a Test appeared first on 280 Group Product Management.

My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.” In this post, I want to talk about the three most important lessons I have learned so far as a Product Manager at a startup. I use this story to remind myself of the biggest struggle facing (the first) product managers at early-stage startups. My 3 Biggest Takeaways?—?Being

How to Communicate When You’re Founding a Startup

Mind the Product

As such, for their team of startup experts, communication is absolutely key. Once you’ve got your startup or project up and running, resist the urge to ‘get building’ and take a minute to speak to people. This lets you test the assumptions around your Core Value and then how you communicate that to the real world. The post How to Communicate When You’re Founding a Startup appeared first on MindTheProduct.

The Black Mirror Test – Roisi Proven on The Product Experience [Rebroadcast]

Mind the Product

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. The Black Mirror Test.

Why we’re sunsetting messaging and mobile A/B testing and focusing on product analytics


In 2012, we launched a Messages & Experiments add-on (called “Engage” at the time), to make it simple to send emails, push notifications, and A/B tests to users based on their actions. Published January 13, 2021.

Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Quality Assurance/Testing l.

Why you should work at a StartUp: Clarifying all Reasons

The Product Coalition

Why you should work at a StartUp: Clarifying Reasons The number of people looking for jobs at StartUps has been growing year after year in the last decade, a modest number of students are already planning to work in this type of company since the early years of the University. Regarding the source, the root of this resistance is almost always the uncertainty surrounding a StartUp. this movements are much more common in Startups.

The Testing Mindset – How to Find Product/Market fit

Mind the Product

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Instead, many small tests have to be carried out in order to find your way towards product/market fit. And the less money you need to test an assumption the more bets you can make.

It’s a match! Optimal matching for marketplace startups, and the role of bias

The Product Coalition

Recognizing where your marketplace startup falls on the fungibility spectrum is crucial, and has major implications on how you approach matching, pricing, and other core aspects of your marketplace business. But I’m just a startup! I know all this can be overwhelming, and as a startup with limited resources you can’t have a team of data scientists optimizing your every match. product-management startup ux algorithms marketplacesOriginally published on Mind the Product.

What No One Tells You bout Being a Product Manager at an Early Stage Startup

The Product Coalition

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. At most early-stage startups, CEOs or founders are the product managers until they find themselves struggling to keep track of what exactly their teams are building while juggling other responsibilities like fundraising and hiring.

Have a Clear Hypothesis and Focus Area Before You Start A/B Testing

The Product Coalition

[link] I’m continuing with my video series on A/B testing. Is there anything that should be done before you can start A/B testing? Before you can start A/B testing, it’s really important that you have a clear understanding of what you’re actually testing. Why do you think that your test is more likely to win than what is already on the site? Secondarily, you need to make sure you have enough traffic to successfully run an A/B test.

TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Later, like many of us, I learned about Lean Startup thinking from Eric Ries and found threads to adjacent thinking that was in the Startup Owner’s Manual. Consequently, I think of Eric Ries as the create of Lean Startup and Steve Blank as its father. Successful startups ignored that advice. It was a mass extinction of startups and investors.

Value Based Pricing for Saas Startup

The Product Coalition

Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– your startup won’t last long without monetization. email Once we built solid ground for our lead generation with content marketing , people started coming to our blog and signing up to beta test Chanty. startup pricing-strategy saas value-based-pricing saas-marketing

The Startup Lifecycle: How To Win At Each Stage

The Product Coalition

Every startup goes through three basic stages as it strives to become the next Uber or Amazon: idea, launch, and growth. The secret to becoming a successful startup lies in knowing your strengths and weaknesses and overcoming all the obstacles you will face along your journey. In this article, we’ll take a look at the main reasons startups fail and how you can avoid these problems by choosing strategic partners at the most opportune moments. Why Do Most Startups Fail?

Mobile App Testing: Why You Should Always Test Your Apps?


While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Mobile app testing also assumes: Avoiding problems when delivering the product to the final user. Point taken here – no one will benefit from an under-tested product. The Key Principles of Mobile App Testing.

The Difference Between Startup PMs & Big Corporation PMs

The Product Coalition

While all Product Managers are tasked with providing delightful solutions for customers, there are distinct differences between the work of PMs in startups compared to PMs in larger, more established businesses. Startup Challenges While certain challenges overlap at companies of all sizes, startup PMs have distinct hurdles they’ll inevitably confront. This lack of resources can be problematic for everyone in a startup setting, but especially for PMs.

TEI 244: 44 ways product managers can test ideas – with David Bland

Product Innovation Educators

Know how to test a product by measuring risk through desirability, viability, and feasibility. We are discussing a valuable new book titled Testing Business Ideas. He helps companies all over the world find problem-solution fit using lean startup, design thinking, and business model innovation. 5:28] How does Testing Business Ideas apply to products? One of the case studies in the book is a startup called Topology. Order on Amazon , Testing Business Ideas.

A flight-tested framework for effective goal-setting


As an engineering leader, startup co-founder, and former PM heading up supply growth at Airbnb, I’ve learned a lot about successful goal-setting. The post A flight-tested framework for effective goal-setting appeared first on Mixpanel.

Most startups don’t starve, they drown. Here is why, and how to survive.

The Product Coalition

Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. I went with the cofounder of my first startup, which we used as our own “industry project” for our masters, and a couple of other students to Birmingham. At some stage the now famous Shawn Carolan quote came up: Startups don’t starve, they drown. Most startups don’t starve, they drown.

Using Sean Ellis Test for Measuring Your Product/Market Fit

The Product Coalition

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not. The test, which is called the Sean Ellis Test (also known as The 40% Test ), is a qualitative survey collected from the customers of the business.

Disney's PM Director on Lean Startup and the Media Industry

PMLesson's Ace the PM Interview

In this Path to PM blog post, Sanaz and I discuss applying lean startup principles to media products. You’ve moved quite a bit in your PM journey, from Zynga to the first PM at a startup, and now you’re a PM at Disney. Zynga is also very data driven and I spent about 30% of my time testing and reporting on the performance of the features I was building. The most important lesson I have learned as a startup PM is to measure twice and cut once.

The One Tool Startups Need to Brainstorm, Test and Win

First Round Review

At the heart of the Lean Startup movement, the Business Model Canvas can help early stage startups carve out a successful model

How Startups Can Do Better Cohort Analyses · Philosophical Hacker

The Product Coalition

For example, Eric Reis, in The Lean Startup , recounts how cohort analysis helped his startup realize that their efforts at improving their product weren’t working: Thanks to the power of cohort analysis, we could not blame this failure on…external market conditions, or any other excuse. We can fix this issue by doing split testing within cohorts and by ensuring that product changes aren’t seen by cohorts that are older than the changes. product-management analytics startup

How important is product management for your startup?

The Product Coalition

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups. Keep on reading this article in order to get a better idea what a product management framework is, and why is essential for every startup? How important is product management for your startup?

Pivoting a Startup with User Research

Basel Fakhoury

So instead of jumping head first into building a new product, we committed to a full range of user research to systematically test our most promising ideas. We figured 3 weeks would be enough to choose among ideas, but we ultimately spent 3 (super nerve-wracking) months testing 8–10 different product concepts. Luckily, the last idea we tested was the idea that would ultimately become User Interviews. three broke startup founders (without a startup)?—?were

How startups die from their addiction to paid marketing

Andrew Chen

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. It’s not hard to fast follow, especially if you can start the test just with a experiments on millennial-friendly ad copy and landing pages. The post How startups die from their addiction to paid marketing appeared first on andrewchen