Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? How you involve real users in beta testing? I have 20 years of experience in the testing industry.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

10 Time-Tested Tactics for Mobile Beta Test Planning

Centercode

If your company is like most organizations, there’s a team running a mobile beta test to prevent either scenario. If it’s your responsibility to surface these nuances (as it could be if you’re reading this blog post), here are 10 tips you can use when planning your next mobile beta test.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. be able to capture in a proposed price, and it’s a good test. improper pricing strategies can have on today’s software.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release.

4 Key Elements of Testing VR

Centercode

Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. The post 4 Key Elements of Testing VR appeared first on Centercode.

Beta Testing Success in 5 Steps

Centercode

Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing.

A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

Beta Testing Must Evolve to Support Agile and DevOps

Centercode

And those legacy software testing processes that are unable or unwilling to do so are at risk of being replaced. The same rule applies to beta testing. Is traditional beta testing at risk? Beta testing has been around for decades. Get the Starter Guide for Delta Testing.

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

A/B Testing?—?A Blessing or a Curse?

The Product Coalition

ab-testing product-strategy innovation user-research product-managementHow being data-driven is killing high-tech innovation Continue reading on ProductCoalition.com ».

How to Test a Folding Smartphone (and Other Emerging Tech)

Centercode

Here’s what our experiences with companies like Verizon, Charter, and Motorola can tell us about what goes into testing emerging tech. That’s why it’s critical that you move into the customer testing phase with a product that’s as feature-complete as possible.

Delta Testing in Modern Product Delivery on Pragmatic Live Podcast

Centercode

Centercode CEO Luke Freiler recently sat down with VP of Marketing at Pragmatic Institute Rebecca Kalogeris to discuss the challenges of modern software development, and how continuous customer testing offers a solution to the quality gap in pre-release agile development.

How QA Testing is Moving Up in Today’s Agile Value Chain

Usersnap

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. New testing platforms.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

Why you should test other people’s sites before your own

Userzoom

So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? Read on to discover when it makes sense to test websites other than your own.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” BUT we still had to test our ideas. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

Why you need to test UX with non-users

Userzoom

You might interview some customers, continue to identify features that need improvement, and create prototypes to test new designs with some of your users. Proper UX testing requires that you test a product with representative users. How to test a product with non-customers.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. Ultimately, your strategy needs to cover all assumptions about sales and marketing for the product launch.

Strategies to get Started with Predictive Analytics

Mind the Product

So here are three strategies to help you and your team transform data into actionable insights and drive real value to the bottom line. When getting started with a predictive model, start with something simple that you’re able to beta test with your trusted council or team of stakeholders.

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Nobody was testing my credibility – they were just trying to fill air time. These are the parts of a company that most strategy consultants (and many companies for that matter) tend to forget. Dear Strategy: Episode 061. ###.

Some Strategy Mistakes I’ve Made

The Product Coalition

This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. product strategy”).

Have a Clear Hypothesis and Focus Area Before You Start A/B Testing

The Product Coalition

[link] I’m continuing with my video series on A/B testing. Is there anything that should be done before you can start A/B testing? Before you can start A/B testing, it’s really important that you have a clear understanding of what you’re actually testing.

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

When we first launched ProdPad, our users were simple: early adopters who were eager to try a new product and happy to put up with being beta tested on. Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy!

Katja Borchert & Pietro Romeo from FlixBus present: ‘Don’t guess it, test it!’

Userzoom

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’. And step five or status stage five is, UX is part of a global strategy.

Testing Modern Conversational Interfaces: Google Home and Amazon Alexa

Amir Rozenberg

As a result of this trend, brands are adopting conversational interfaces as a key element of their digital strategy, expanding their presence beyond web browsers and native mobile applications. What to test When your app is utilizing Google Home, Alexa, etc., Say hello to conversation!

4 Key Data Points A/B Testing Reveals

Generation Focus

A/B testing is a crucial element in any startup foundation. Six months later an engineer saw the project, and noticing the low cost of writing the code for it, decided to do a bit of A/B testing. Thanks to the test, Microsoft went on to earn massive returns.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Not only design but strategy and feature prioritization as well, just to mention a few.

Mobile App Testing: Why You Should Always Test Your Apps?

Alty

While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Deploy A Mix of Testing Approaches.

The Three Games of Customer Engagement Strategy

Amplitude

This series unpacks a modern approach to product management strategy and execution that accelerates product development and growth. Defining your Customer Engagement Strategy: Which game are you playing? Strategy is what you say no to. Strategy is what you say no to.

Shift Right with Feature Flags: Best Practices for Testing in Production

Split

Continuous integration emphasizes test execution early and often, providing rapid feedback to development teams for each new code commit. The shift-left testing mantra is ‘test early, test often’. Shift-right extends application testing into the production environment.

5 strategies to drive your next wave of growth

Inside Intercom

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. You often hear great talks about the founding story and how to drive that first phase of growth.

Here’s Why Your Customer Success Strategy Needs Data Science

Gainsight

Let’s go on a quick journey to explore three major components of a holistic data science strategy and how these can improve your Customer Success strategies. How would you define the maturity of your data science strategy?

Dear Strategy: 080 Five-Year Strategies in Volatile Markets

Dear Strategy

Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”. . Back in Episode 13 , I answered a question about choosing the ideal time horizon for a strategy. The gist of my recommendation was to, as much as possible, try to match your strategy timeline with your product lifecycle. But, honestly, that can be said of just about any strategy at just about any period in time.

3 Things I Learned About Usability Testing By Looking at Customers in Their Underwear

Joe Cotellese

Back in my days with the apparel company, the inescapable fact was that I needed try our fit-testing body scanner on real humans. Today, working for an email marketing company, I rarely have to ask people to strip down to their underwear to test out a product. Still, that awkward experience from many years ago taught me several important things about usability testing. During our fit testing experiment, we had one guy come in who swore he had a 32” waist.