Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? How you involve real users in beta testing? I have 20 years of experience in the testing industry.

10 Time-Tested Tactics for Mobile Beta Test Planning

Centercode

If your company is like most organizations, there’s a team running a mobile beta test to prevent either scenario. If it’s your responsibility to surface these nuances (as it could be if you’re reading this blog post), here are 10 tips you can use when planning your next mobile beta test.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

4 Key Elements of Testing VR

Centercode

Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. The post 4 Key Elements of Testing VR appeared first on Centercode.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

A/B Testing?—?A Blessing or a Curse?

The Product Coalition

ab-testing product-strategy innovation user-research product-managementHow being data-driven is killing high-tech innovation Continue reading on ProductCoalition.com ».

5 Essentials for App Beta Testing

Centercode

This is what makes app Beta Testing so important. App Beta Testing follows a similar process to validating other products with real customers , but there are a few key differences. To counter this, test your product in a spread of unique home environments.

Beta Testing Success in 5 Steps

Centercode

Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing.

How to Test a Folding Smartphone (and Other Emerging Tech)

Centercode

Here’s what our experiences with companies like Verizon, Charter, and Motorola can tell us about what goes into testing emerging tech. That’s why it’s critical that you move into the customer testing phase with a product that’s as feature-complete as possible.

How QA Testing is Moving Up in Today’s Agile Value Chain

Usersnap

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. New testing platforms.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time.

Why you need to test UX with non-users

Userzoom

You might interview some customers, continue to identify features that need improvement, and create prototypes to test new designs with some of your users. Proper UX testing requires that you test a product with representative users. How to test a product with non-customers.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” BUT we still had to test our ideas. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy.

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Nobody was testing my credibility – they were just trying to fill air time. These are the parts of a company that most strategy consultants (and many companies for that matter) tend to forget. Dear Strategy: Episode 061. ###.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. be able to capture in a proposed price, and it’s a good test. improper pricing strategies can have on today’s software.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Not only design but strategy and feature prioritization as well, just to mention a few.

Have a Clear Hypothesis and Focus Area Before You Start A/B Testing

The Product Coalition

[link] I’m continuing with my video series on A/B testing. Is there anything that should be done before you can start A/B testing? Before you can start A/B testing, it’s really important that you have a clear understanding of what you’re actually testing.

Some Strategy Mistakes I’ve Made

The Product Coalition

This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. product strategy”).

Strategies to get Started with Predictive Analytics

Mind the Product

So here are three strategies to help you and your team transform data into actionable insights and drive real value to the bottom line. When getting started with a predictive model, start with something simple that you’re able to beta test with your trusted council or team of stakeholders.

Testing Modern Conversational Interfaces: Google Home and Amazon Alexa

Amir Rozenberg

As a result of this trend, brands are adopting conversational interfaces as a key element of their digital strategy, expanding their presence beyond web browsers and native mobile applications. What to test When your app is utilizing Google Home, Alexa, etc., Say hello to conversation!

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Dear Strategy: 086 Getting The Word Out

Dear Strategy

Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. It’s affordable, it’s of high-quality, and it’s adored by each and every prospective customer you’ve tested it with. Dear Strategy: Episode 086. ###.

4 Key Data Points A/B Testing Reveals

Generation Focus

A/B testing is a crucial element in any startup foundation. Six months later an engineer saw the project, and noticing the low cost of writing the code for it, decided to do a bit of A/B testing. Thanks to the test, Microsoft went on to earn massive returns.

Shift Right with Feature Flags: Best Practices for Testing in Production

Split

Continuous integration emphasizes test execution early and often, providing rapid feedback to development teams for each new code commit. The shift-left testing mantra is ‘test early, test often’. Shift-right extends application testing into the production environment.

Dear Strategy: 080 Five-Year Strategies in Volatile Markets

Dear Strategy

Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”. . Back in Episode 13 , I answered a question about choosing the ideal time horizon for a strategy. The gist of my recommendation was to, as much as possible, try to match your strategy timeline with your product lifecycle. But, honestly, that can be said of just about any strategy at just about any period in time.

Mobile App Testing: Why You Should Always Test Your Apps?

Alty

While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Deploy A Mix of Testing Approaches.

Here’s Why Your Customer Success Strategy Needs Data Science

Gainsight

Let’s go on a quick journey to explore three major components of a holistic data science strategy and how these can improve your Customer Success strategies. How would you define the maturity of your data science strategy?

5 strategies to drive your next wave of growth

Inside Intercom

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. You often hear great talks about the founding story and how to drive that first phase of growth.

User onboarding strategies that work – and mistakes to avoid

Inside Intercom

This proves onboarding isn’t just good for your acquisition strategy — it’s also good for your wallet. The post User onboarding strategies that work – and mistakes to avoid appeared first on Inside Intercom.

Get to Know Gauge, the New Cross-Browser Testing Framework

Amir Rozenberg

” Just like Rihanna, you might think there are too many frameworks to learn in the testing arena! Now there is a new cross-browser test framework gaining adoption in the community: Gauge , a framework sponsored by ThoughtWorks. Note that the tests will run serially.

3 Things I Learned About Usability Testing By Looking at Customers in Their Underwear

Joe Cotellese

Back in my days with the apparel company, the inescapable fact was that I needed try our fit-testing body scanner on real humans. Today, working for an email marketing company, I rarely have to ask people to strip down to their underwear to test out a product. Still, that awkward experience from many years ago taught me several important things about usability testing. During our fit testing experiment, we had one guy come in who swore he had a 32” waist.

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

When we first launched ProdPad, our users were simple: early adopters who were eager to try a new product and happy to put up with being beta tested on. Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy!

New Product Development Strategy – From Idea to Commercialization

Craft.io

To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence. Your NPD strategy should be systemic, customer-driven and sales-goal oriented. Concept testing. Usage testing.

Hacking your Product Adoption Strategy - 101

The Product Coalition

Hacking your App Adoption Strategy - 101 Copyright?—?Vishal Organisations spend countless hours and a fortune working on the design, user experience, development, testing, infrastructure and finally training; only to realize that the seeds of the apps have sprouted weeds instead of fruits?—?and

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.