Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Nobody was testing my credibility – they were just trying to fill air time. These are the parts of a company that most strategy consultants (and many companies for that matter) tend to forget. Dear Strategy: Episode 061. ###.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” BUT we still had to test our ideas. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy.

Nine companies share 30+ best practices for creating embedded analytics products

and packaging strategy, and your product support resources for pre-launch, launch, and. through their strategy and seen real market uptake from what they designed. and tested way to quantify the potential of the product is to. The strategy for our new analytics.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Not only design but strategy and feature prioritization as well, just to mention a few.

Testing Modern Conversational Interfaces: Google Home and Amazon Alexa

Amir Rozenberg

As a result of this trend, brands are adopting conversational interfaces as a key element of their digital strategy, expanding their presence beyond web browsers and native mobile applications. What to test When your app is utilizing Google Home, Alexa, etc., Say hello to conversation!

Shift Right with Feature Flags: Best Practices for Testing in Production

Split

Continuous integration emphasizes test execution early and often, providing rapid feedback to development teams for each new code commit. The shift-left testing mantra is ‘test early, test often’. Shift-right extends application testing into the production environment.

5 strategies to drive your next wave of growth

Inside Intercom

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. You often hear great talks about the founding story and how to drive that first phase of growth.

4 Key Data Points A/B Testing Reveals

Generation Focus

A/B testing is a crucial element in any startup foundation. Six months later an engineer saw the project, and noticing the low cost of writing the code for it, decided to do a bit of A/B testing. Thanks to the test, Microsoft went on to earn massive returns.

Top 10 industries for monetizing data: Is yours one of them?

Today, CBS Interactive operates a private ad network that creates comparative analysis, A-B content testing, and digital campaign management for large manufacturing companies. strategy teams Usage-based pricing. Monetizing the. data exhaust Top 10 industries with data.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

Get to Know Gauge, the New Cross-Browser Testing Framework

Amir Rozenberg

” Just like Rihanna, you might think there are too many frameworks to learn in the testing arena! Now there is a new cross-browser test framework gaining adoption in the community: Gauge , a framework sponsored by ThoughtWorks. Note that the tests will run serially.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

When we first launched ProdPad, our users were simple: early adopters who were eager to try a new product and happy to put up with being beta tested on. Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy!

3 Things I Learned About Usability Testing By Looking at Customers in Their Underwear

Joe Cotellese

Back in my days with the apparel company, the inescapable fact was that I needed try our fit-testing body scanner on real humans. Today, working for an email marketing company, I rarely have to ask people to strip down to their underwear to test out a product. Still, that awkward experience from many years ago taught me several important things about usability testing. During our fit testing experiment, we had one guy come in who swore he had a 32” waist.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback. In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time.

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

Hacking your Product Adoption Strategy - 101

The Product Coalition

Hacking your App Adoption Strategy - 101 Copyright?—?Vishal Organisations spend countless hours and a fortune working on the design, user experience, development, testing, infrastructure and finally training; only to realize that the seeds of the apps have sprouted weeds instead of fruits?—?and

New Product Development Strategy – From Idea to Commercialization

Craft.io

To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence. Your NPD strategy should be systemic, customer-driven and sales-goal oriented. Concept testing. Usage testing.

The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT).

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. be able to capture in a proposed price, and it’s a good test. improper pricing strategies can have on today’s software.

New Product Development Strategy – From Idea to Commercialization

Craft.io

To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence. Your NPD strategy should be systemic, customer-driven and sales-goal oriented. Concept testing. Usage testing.

4 Battle-Tested Ways to Improve Corporate Learning

Good Product Manager

Here are four battle-tested tips to improve corporate learning so your talent is ready for the technology-driven future that seems to be coming their way: #1. And they connect the learning with the overall corporate strategy for success.

5 Steps to an Effective Product Development Strategy

Under10 Playbook

When you think you have a sellable idea, conducting market research is the first step in your product development strategy. Product managers should test and validate the concept throughout the entirety of product development. Step 3: Refining and Market Testing.

The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT).

Strategy over speed: How video games prepared me for life as a product manager

Inside Intercom

Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practice. Developing strategy skills. Growing up, I was surrounded by video games.

Sprint: Solve problems and test ideas in five days

Product Bookshelf

The process moves through identifying questions, creating solutions, storyboarding, prototyping, and testing with customers. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp. Over the course of a week: ideate and flesh out, prototype, and test it.

5 customer acquisition strategies for winning new customers

Inside Intercom

The bar is fairly low, because it has to be something people can achieve quickly, so that we can iterate and test off of it and not wait five months. The post 5 customer acquisition strategies for winning new customers appeared first on Inside Intercom. You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition.

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

Mind the Product

Customer Research Data Driven Product Management General Product Strategy User Testing Video Data-Driven Product Management pivotal users product management UsabilityA lot of teams struggle with how to increase engagement.

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5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

Also, having to retool your quality strategy costs time and money- and sometimes even employees! So, you’d like the recipe for cross-browser testing success? Engineering should no longer separate coding and testing between desktop and mobile.

Technical Debt and Product Success

Roman Pichler

Additionally, consider asking the team to collect data that shows how much technical debt there is, where it is located, and how bad it is, for example, by using code complexity, dependencies, duplication, and test coverage as indicators. Why Technical Debt Matters for Product People.

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Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. See the Rewriting Effort as an Opportunity to Innovate.

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5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

Also, having to retool your quality strategy costs time and money- and sometimes even employees! So, you’d like the recipe for cross-browser testing success? Engineering should no longer separate coding and testing between desktop and mobile.

Build, Buy or Partner: Choosing the right innovation strategy

Product Management 2.0

That’s why smart product managers consider all their options for their innovation strategy. Choosing the right strategy is difficult. Making the decision to build, buy or partner will test every strand of your company’s fabric.

How do you Implement Effective Product Experimentation?

Mind the Product

Experimenting lets us measure the impact of the products we’re building quantitatively, by testing them before and after release. We’re now seeing a shift from the idea of A/B testing as a narrow technique focused on conversion rates and landing pages towards experimentation as a broader mindset of how an entire business runs. In this post, I’ll discuss the foundations of effective product experimentation, and how you can implement it into your business strategy today.

Why Data Science and UX Research Teams are Better Together

Mind the Product

Chris shares real-world examples and lessons learned as User Testing established its Product Insights team, a team which is made up of UX researchers, data scientists and data engineers. As a result we draw incorrect conclusions about our products and pursue with the wrong strategy.

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Evaluating Experiments: When the Numbers lie

Mind the Product

How to Evaluate Classic Split Testing. While a simple A/B test (the color of a button for example) is often easy to evaluate, details become incredibly important as soon as a split test can have more than one effect. Not all experiments are split tests.

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Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

Erin McHugh Saif showed us how she used analytics and customer insights to help her tackle a large-scale business problem at TIBCO Spotfire and Sooyoung Kim shared how Rue La La is using Riskiest Assumption Testing to rapidly test ideas with zero engineering effort.

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Doing Things that “Do Scale”

bpma ProductHub

Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product StrategyBy John Zilch – It can be fun doing things that don’t scale in the early days of a product or business.

CH 14: Three Pillars that Support a Successful Product-led GTM Strategy

Aptrinsic

Data, Engagement, and Experimentation Note: This article covers Chapter 14 of the “ Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy ” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono.