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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal.

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. But you do need to select a strategy that differentiates and enables you to dominate a niche market and compete based on key attributes that customers value highly.

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Micromarketing: What Is It and How To Build a Micromarketing Strategy for Your SaaS Growth

Userpilot

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Like almost every other thing, this product marketing strategy also comes with its advantages and disadvantages. Its advantages and disadvantages. Short answer, yes.

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Q&A with Digital Transformation Experts: Liz Jensen from Visa

Alchemer Mobile

Prior to her time in fintech, she founded two connected car startups focused on car app development and the future of transportation. How can you track the value of mobile strategies? Here’s what Liz had to say! Q: What does digital transformation mean for today’s business leaders? Q: How do you measure success?

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

Tourist motivation is vital in marketing strategies such as segmentation, product development, etc. Digital solutions such as mobile apps for transport, accommodation, tour guides play a vital part in forming consumer behavior in tourism. It can facilitate change and scheduling of alternative transportation in unplanned situations.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

ChatGPT for Product Strategy You can use ChatGPT to help you throughout the various tasks involved in creating your product strategy, like creating the product vision, defining the roadmap, or alignment with the needs of the market & the company’s strategic goals. Give me a list of roadmap ideas aligned with this strategy.”

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