Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Top 10 Mobile UX Agencies in 2018-2019

Appsee

That’s where UX agencies come in: they help brands, entrepreneurs, and individuals make their app ideas a reality. This UX agency has designed 25+ domains with clients from across 13 countries. Clay is a full-service development and UX agency based in San Francisco.

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6 Tips to Improve the UX of Your Mobile Website.

The Product Coalition

Here Comes Mobile Friendliness and UX Having a mobile version of your website is no longer an advantage?—?it’s Put simply, websites which follow the best practices for mobile-friendly UX will be given preference when it comes to ranking. 6 Tips to Improve the UX of Your Mobile Website.

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A UX introduction to instructional design

Userzoom

UX and ID have a lot in common though. Besides having exciting careers that are difficult to describe at dinner parties, practitioners in both UX and ID: Work in fields that evolved from cognitive psychology, behavioral psychology, and human-computer interaction.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. Three things keep company leaders awake at night: 1) Can we sell more of what we built?

Why Data Science and UX Research Teams are Better Together

Mind the Product

Chris shares real-world examples and lessons learned as User Testing established its Product Insights team, a team which is made up of UX researchers, data scientists and data engineers. Here are a few quick insights from the talk: Separate UX and Data Science Teams Miss the big Picture.

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What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Some experts even claim that writing is the most coveted skill for UX designers. Product Management Content Strategy product management skills

Hacking your Product Adoption Strategy - 101

The Product Coalition

Hacking your App Adoption Strategy - 101 Copyright?—?Vishal So I decided to take charge and chart out a strategy to analyse and fix the ‘typical adoption’ problem for enterprise apps. In most cases, this issue should not happen if you have done your UX study right.

Four methods to align your UX strategy with your business goals

RealtimeBoard

Four methods to align your UX strategy with your business goals Here at RealtimeBoard, we set out on a mission to build a universal whiteboarding tool that helps companies to embrace digital transformation, manage remote teams and think visually in order to speed up internal processes and delight their customers. The post Four methods to align your UX strategy with your business goals appeared first on RealtimeBoard Blog.

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How to create a UX research plan

Userzoom

The projects we work on as UX designers and researchers can be as varied as world news to sex toys, so it can be difficult to produce a template or model to work against. We’ll then go through each stage of the framework to create a research strategy for a business. All you have to do is lift these questions from your strategy plan straight into a discussion guide. Future proof your own research strategy! Finally, we come to the last part of the strategy.

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Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. From the UX redesign process to churn rate. I worked closely together with Bence (UX researcher and colleague), as well as Xeropan’s CEO and developers. The secret of reducing churn rate?

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Why product managers need to know UX

The Product Coalition

UX and product management have broadly the same goals?—?to They benefit from learning the UX mindset, introducing UX techniques directly into their workflow and influencing others in their organisation to adopt UX as an integral process.

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Utilizing UX and SEO for Better Marketing Results

Userzoom

How to employ UX and SEO for better marketing results. Let’s take a look at two of them and how you can use them for better marketing results: UX and SEO. Keep these UX & SEO tips in mind as you develop and execute your marketing strategy Click To Tweet. UX, or user experience, is all about making a customer’s experience with your digital presence as positive as possible. Digital marketing strategies must include strong consideration of both UX and SEO.

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Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies

The Accidental Product Manager

The Open Mobile Summit [link] (November 27th-28th, San Francisco) is the annual hub for globally renowned brands to discuss their digital strategies across all connected devices. Join the most senior line-up of product, UX design and engagement executives and the movement to meet the needs of the connected consumer. Integration of New Technology into Digital Strategy. Vivienne Errington-Barnes, Chief Strategy Officer, HER. The Open Mobile Summit.

All You Need To Know About UX Team Structure

UX Studio

Companies have finally started to take UX seriously. As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. What does the ideal UX team structure look like? What three main disciplines form UX? If you’ve dipped your toes into the UX realm, you’ve probably met people of various different fields. UX Research. Well, we have said this before and will say it again: UX is a team sport.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

March//9//2018 Here are some interesting finds on UI/UX of the week! Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature.

AMA with James Royal-Lawson, co-host of the UX Podcast

Userzoom

Last week on our UX community Slack channel , we hosted a live AMA with James Royal-Lawson, the Stockholm-based UXer, optimiser, web analyst and podcaster. He co-hosts the popular design podcast UX Podcast with Per Axbom, where they share knowledge and build awareness around the complexity and challenges of designing for humanity. Since 2006, he’s been an independent UX consultant under his company Beantin AB. James is also currently writing a book about UX Analytics.

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Designing UX In An App For People With Disabilities — UX Case Study

UX Studio

Check out Dan’s article on gamification in UX. Solution: Priority canvas, strategy meeting. In our strategy meeting, we went through the interviews together with the Route4U team. At the end of our strategy meeting, we had identified what we would focus on before our tight deadline. Timi wrote a great article about her favorite 3 UX workshops. I wrote another article in the subject of UX for social good – check that out, too!

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The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

To grow your product’s community, consider @sandimac’s anti-influencer strategy Click To Tweet. The classic influencer strategy is all about using big names and big credentials to draw as many users to your product as possible. I hate the term “influencer.”.

UX For Everything: Marketing For What?

I Wonder The Value

There are more opportunities to hear about UX (User Experience) today. What I like the most about UX is it opens my eyes to the fact that everything can be a design above our thought. link] UX For Everything: Marketing For What?

Life Update + Product Management Discussion + UX Book Club (OH MY!)

Product Manager in Heels

I'm also a part of the UX community in Boston., and leading a discussion for the UX Book Club. accomplishments Product Management strategy user experienceIt has been QUITE the year already, and I’m only half way in!

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Cognitive Psychology in UX – How to Use Your Short Term Memory

UX Studio

Cognitive psychology offers UX researchers important lessons. As a consequence, UX/ UI research and design should value cognitive psychology. UX research stems from cognitive psychology, much of which has focused on memory in it. Let’s test it on our beloved colleagues and ourselves – like we did here at UX studio – and feel like cognitive psychologists for a bit. UX ResearchImagine you didn’t have memories.

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3 Useful UX Workshops to Get Your Team on the Same Page

UX Studio

UX professionals are not lone fighters, but actually mediators between users, business managers and developers. A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. You can read about the UX research methods we use in a previous blog post. Get everybody on the same page with a UX workshop. Product strategy workshop.

Product Tunnel-vision

Joe Cotellese

Product, UX & StrategyFocus on the problem, not the solution. I just spent about a half an hour looking for a photo sleeve for a baby album. I needed to do this because the sleeve was torn. I then realized that there were about two dozen unused sleeves in the back of the album.

Driving Growth vs Building Core Value by Roan Lavery

Mind the Product

New features, improving performance and addressing UX issues can’t be ignored in order to please the loudest voice in the room. Summary: Product managers always find themselves trying to make disparate groups of people happy.

9 Pieces of UX Advice I Stole From People Smarter Than Me

UserTesting

But if I do, it’s only because I’ve been ruthless about one thing: stealing secrets and strategies from people a lot smarter than me. I’m fairly new to the … The post 9 Pieces of UX Advice I Stole From People Smarter Than Me appeared first on UserTesting Blog. Design Popular Product user experience ux advice UX designLike all people, I like to think I have good taste.

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Should Product Managers Do Wireframes? The Answer is a Resounding Maybe.

Joe Cotellese

We all know that a product manager’s primary responsibility is to understand the market, customer and align it with your business strategy. Just because a product manager can fire up Sketch, drop some UI elements onto a canvas does not make them a UX designer. Product management, strategy and UX blog posts uxTo promote a recently penned blog post, Product Plan CEO @JimSemik recently posted the question “Should product managers wireframe?”

How to Find Opportunities in Design Flaws

ProductPlan

Apple’s massive success with that strategy won them millions of fans. Product Strategy Entrepreneurship Strategy product design UX Design bugsThere are lots of ways to define a product manager’s job , but here’s one viable way you could succinctly describe the product management role: identify flaws and design solutions for them. You can find design flaws everywhere, if you’re looking.

What’s your #1 Product Management Question?

Joe Cotellese

Product management, strategy and UX blog postsDo you have any product management questions you’d like me to answer? Fill out the form below. If it is something I can help you with I’ll make it a topic for my next blog post. contact-form] The post What’s your #1 Product Management Question? appeared first on Joe Cotellese.

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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7 Terrible App Reviews That Could Have Been Prevented

Appsee

By implementing crash recordings into your analytics strategy you can obtain eye-opening and time-saving information for understanding where, when, and why crashes are happening. Bad app reviews can be funny–when they’re not about your app.

Great sites for picking website color schemes

Joe Cotellese

Product, UX & Strategy designI have a hard time with colors. I don’t know if I’m actually color blind but I will admit that from time to time I’ve left the house with two different color socks.

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CoConstruct uses productboard to create rewarding experiences for homebuilders & remodelers

ProductBoard

Success stories product management construction product planning product strategy UX design CRM user researchCoConstruct, a software platform for custom homebuilders and remodelers, has always put the customer at the center of their product so the company wanted a tool that allowed the company to surface the right insights to build the right features and tools that their customers need.

9 Pieces of UX Advice I Stole From People Smarter Than Me

UserTesting

But if I do, it’s only because I’ve been ruthless about one thing: stealing secrets and strategies from people a lot smarter than me. I’m fairly new to the … The post 9 Pieces of UX Advice I Stole From People Smarter Than Me appeared first on UserTesting Blog. Design Popular Product user experience ux advice UX designLike all people, I like to think I have good taste.

Getting the Best Products to Speak for Themselves

Mind the Product

Product Optimisation Product Strategy User Experience (UX) B2B products customer experience Onboarding product engagement product managerGive Your Product a Voice.

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Gina Gotthilf on growing Duolingo to 200 million users

Inside Intercom

Can you walk me through what the experiments were that you ran for that and how you landed on it as being such a successful strategy? Podcast growth product development retention strategy UXFor Duolingo, the world’s most downloaded education app, growth is fundamentally about retention. If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends.

3 Things I Learned About Usability Testing By Looking at Customers in Their Underwear

Joe Cotellese

Product management, strategy and UX blog posts resistance testing usability uxHow resistance can get in the way of qualitative insights. Please strip down to your underwear now,” I heard myself say. I tried to act casual about the situation I was in but the fact is, I felt pretty uncomfortable. When the middle-aged man walked back out of the dressing room, I was going to wrap a tape measure around his naked mid-section.

Why Today’s App Users Are The Most Complicated Ever

Appsee

Complicated, because they are heavily-guarded, challenging to retain, and demanding of near-perfect UX’s. Because back when mobile apps were still a relatively new concept, users actually expected somewhat rough and inconsistent UX’s.

Using Embedded Analytics to Drive Revenue

Mind the Product

Product Analytics Product Design Product Strategy User Experience (UX) Analytics BI business intelligence embedded analytics product management User Experience Workflow

Humanize Your Data

Joe Cotellese

Product management, strategy and UX blog postsI’ve been playing around a lot with the app Rescue Time , it’s a really cool productivity tool that helps keep your workday focused. I’ve used it for a number of years.