Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Top 10 Mobile UX Agencies in 2018-2019

Appsee

That’s where UX agencies come in: they help brands, entrepreneurs, and individuals make their app ideas a reality. This UX agency has designed 25+ domains with clients from across 13 countries. Clay is a full-service development and UX agency based in San Francisco.

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The UX of Data

Amplitude

Strategies for Closing the Gap of Confusion. Below I’ve outlined three specific strategies you can use to close the gap of confusion at your company. Strategy 1 — Roles. To illustrate this strategy, let’s visit Wayne from Marketing and see how he’s using data in his work.

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Why Data Science and UX Research Teams are Better Together

Mind the Product

Chris shares real-world examples and lessons learned as User Testing established its Product Insights team, a team which is made up of UX researchers, data scientists and data engineers. Here are a few quick insights from the talk: Separate UX and Data Science Teams Miss the big Picture.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

The Ultimate Guide to UX Research Strategy

UserInterviews

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The Ultimate Guide to UX Research Strategy

UserInterviews

How to get stakeholders on board, decide what research to do when, and make it all count for your business

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UX Challenges in the Age of Personalized Experience

UX Studio

The quest to acquire customers and keep them engaged has made personalized experience indispensable for any company’s communication strategy. According to Evergage , first defining your strategy provides the best way to approach personalized experience. Continue learning with UX studio.

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Gamification in mobile app UX: TryMyUI’s favorites

TryMyUI

The post Gamification in mobile app UX: TryMyUI’s favorites appeared first on TryMyUI Blog. TryMyUI Usability Gallery UX Industry Mobile App Mobile UX UX StrategyFrom leveling up your money-saving to maintaining your language-learning streak, the TryMyUI team talks about their favorite gamified apps.

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UX is everybody’s business

CONTACT Software

UX ensures the easiest possible operation and focuses on the user experience. Why is a UX strategy important? The goal of UX is to make … Continue reading "UX is everybody’s business". Professionally and privately computer work and the use of apps and other digital tools have become everyday occurrences. This means that digital products are intuitive, reliable and, at best, fun.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. Three things keep company leaders awake at night: 1) Can we sell more of what we built?

Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. From the UX redesign process to churn rate. I worked closely together with Bence (UX researcher and colleague), as well as Xeropan’s CEO and developers. The secret of reducing churn rate?

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James Barley, Head of UX Research at Auto Trader, on ‘UX Research for the Masses’ [Video]

Userzoom

Head of UX Research, James Barley, showcases how he’s worked to democratize research at Auto Trader over the last couple of years, by making it more visible and understandable throughout the whole business. Obviously, I’ve got representative of UX making some detailed notes.

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Top UX Agencies To Choose From In 2019

UX Studio

I have spent more than 15 years with UX design agencies. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies. UX studio.

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Find The Best UX Course Online: Our Top 9 List

UX Studio

Almost none of the UX professionals I know started their careers as UX experts-to-be, including most of my friends here at UX studio. We aim to help you find the best UX course online to start off or improve your knowledge as a UX-er. Springboard UX Design Course.

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Why you need to test UX with non-users

Userzoom

This fitness app is sort of popular, but there hasn’t been any solid user experience (UX) research done in a while and it definitely could use some improvement. UX teams often conduct research with existing customers because that’s easiest — and, of course, customer input is valuable. (So,

How your User Adoption Strategy Will Improve LTV and Reduce Churn

Userpilot

Well, I have another one in mind… Creating the perfect user adoption strategy. A great user adoption strategy will help you achieve that level of adoption with your users. In this article, I’m going to show you how to create your user adoption strategy.

Soma Ray & Stephanie Agotborde from Booking.com on ‘Making UX Research a Team Sport’

Userzoom

UX researchers, Soma Ray & Stephanie Agotborde, describe how they created the ultimate UX super-team at Booking.com. So, at Booking.com, we have a huge UX community that are identifying and addressing multiple user needs in simultaneous.

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A UX introduction to instructional design

Userzoom

UX and ID have a lot in common though. Besides having exciting careers that are difficult to describe at dinner parties, practitioners in both UX and ID: Work in fields that evolved from cognitive psychology, behavioral psychology, and human-computer interaction.

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6 Tips to Improve the UX of Your Mobile Website.

The Product Coalition

Here Comes Mobile Friendliness and UX Having a mobile version of your website is no longer an advantage?—?it’s Put simply, websites which follow the best practices for mobile-friendly UX will be given preference when it comes to ranking. 6 Tips to Improve the UX of Your Mobile Website.

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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! Brand strategy defined.

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. April Dunford’s book on Product positioning strategies.

All You Need To Know About UX Team Structure

UX Studio

Companies have finally started to take UX seriously. As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. What does the ideal UX team structure look like? What three main disciplines form UX? If you’ve dipped your toes into the UX realm, you’ve probably met people of various different fields. UX Research. Well, we have said this before and will say it again: UX is a team sport.

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How brands can optimise their Marketplace presence with UX insight

Userzoom

So, with Marketplaces providing limited insight and best practice that’s too generic, brands are increasingly turning to UX research platforms to generate insight to inform their optimisation strategy.

13 “must measure” UX metrics for healthtech

Mixpanel

Whether you own a small health practice, build medical devices, or provide insurance, knowing — and acting on — your data is the key to delivering a great user experience (UX) and gaining a serious competitive advantage. In other words, analytics equips you with valuable user insight , so you can design a flawless UX that inspires patients to use your digital product. The right UX strategy can help you win over these customers. The best way to create great UX?

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Four methods to align your UX strategy with your business goals

Miro

Four methods to align your UX strategy with your business goals Here at RealtimeBoard, we set out on a mission to build a universal whiteboarding tool that helps companies to embrace digital transformation, manage remote teams and think visually in order to speed up internal processes and delight their customers. The post Four methods to align your UX strategy with your business goals appeared first on RealtimeBoard Blog.

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Top UX Design Agencies in San Francisco: How to Choose?

UX Studio

The fact that so many UX design agencies have set up shop in San Francisco makes it seem easy to hire one. Some UX agencies in San Francisco have real industry legends running them and can present hilariously prestigious clients. How much SF UX companies charge for projects.

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How to create a UX research plan

Userzoom

The projects we work on as UX designers and researchers can be as varied as world news to sex toys, so it can be difficult to produce a template or model to work against. We’ll then go through each stage of the framework to create a research strategy for a business. All you have to do is lift these questions from your strategy plan straight into a discussion guide. Future proof your own research strategy! Finally, we come to the last part of the strategy.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

April//19//2019 Here are some interesting finds on UI/UX of the week! It points out issues, but also advocates for more insight, strategy, observation, merger of research sources, to name but a few crucial findings. ux-design design-thinking product-design design ux

Why product managers need to know UX

The Product Coalition

UX and product management have broadly the same goals?—?to They benefit from learning the UX mindset, introducing UX techniques directly into their workflow and influencing others in their organisation to adopt UX as an integral process.

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Why You Should Take Service Design Into Account When Thinking About UX

UX Studio

What comes to mind when you hear “UX”? How does service design relate to UX? As you see, a “normal” UX designer would not really do this practice on a normal workday. You can see that a little piece of UX integrated into service design as a bigger system in this example.

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Utilizing UX and SEO for Better Marketing Results

Userzoom

How to employ UX and SEO for better marketing results. Let’s take a look at two of them and how you can use them for better marketing results: UX and SEO. Keep these UX & SEO tips in mind as you develop and execute your marketing strategy Click To Tweet. UX, or user experience, is all about making a customer’s experience with your digital presence as positive as possible. Digital marketing strategies must include strong consideration of both UX and SEO.

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Designing UX In An App For People With Disabilities — UX Case Study

UX Studio

Check out Dan’s article on gamification in UX. Solution: Priority canvas, strategy meeting. In our strategy meeting, we went through the interviews together with the Route4U team. At the end of our strategy meeting, we had identified what we would focus on before our tight deadline. Timi wrote a great article about her favorite 3 UX workshops. I wrote another article in the subject of UX for social good – check that out, too!

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Hacking your Product Adoption Strategy - 101

The Product Coalition

Hacking your App Adoption Strategy - 101 Copyright?—?Vishal So I decided to take charge and chart out a strategy to analyse and fix the ‘typical adoption’ problem for enterprise apps. In most cases, this issue should not happen if you have done your UX study right.

“We’ll Need More UX Writers in Tech” – Interview with Yuval Keshtcher

UX Studio

So I ended up a UX designer, but my heart started to beat faster and louder when I first woke up to the truth: Writing makes up a determinative part of UX. Luckily, he honored us with a conversation on UX writing.” We consider you the leader of the UX writing community.

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The Next Big Thing in Design: UX Design Trends of 2019

UX Studio

UX of self-driving cars? These are cool things, and many people will list them as the hot UX design trends of 2019, but I think there have to be more out there. The new UX design trends: what to design? Product Management UX Design MethodsA new design language?

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Louise Rowlands, Senior UX Researcher at MoneySupermarket on democratizing user research [Video]

Userzoom

Our theme this year was on the democratisation of UX, with our speakers discussing how they spread user research education and insights throughout their organisations, and all the successes and challenges they’ve encountered. Every function kind of covers really that design and UX.

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Top 5 Questions to Ask a UX Company Before Hiring Them

UX Studio

You’ve already found a potential UX company for your project. Disclaimer: The fact that I run a UX company myself disqualifies me as an objective source. If I had to hire a UX agency, I’d find the following questions the important ones to tackle. UX design represents teamwork.

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How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

February//15//2019 Here are some interesting finds on UI/UX of the week! UI/UX Articles and Interesting Tidbits of the Week was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story.