Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Top 10 Mobile UX Agencies in 2018-2019


That’s where UX agencies come in: they help brands, entrepreneurs, and individuals make their app ideas a reality. This UX agency has designed 25+ domains with clients from across 13 countries. Clay is a full-service development and UX agency based in San Francisco.

UX 94

13 “must measure” UX metrics for healthtech


Whether you own a small health practice, build medical devices, or provide insurance, knowing — and acting on — your data is the key to delivering a great user experience (UX) and gaining a serious competitive advantage. In other words, analytics equips you with valuable user insight , so you can design a flawless UX that inspires patients to use your digital product. The right UX strategy can help you win over these customers. The best way to create great UX?

UX 75

Gamification in mobile app UX: TryMyUI’s favorites


The post Gamification in mobile app UX: TryMyUI’s favorites appeared first on TryMyUI Blog. TryMyUI Usability Gallery UX Industry Mobile App Mobile UX UX StrategyFrom leveling up your money-saving to maintaining your language-learning streak, the TryMyUI team talks about their favorite gamified apps.

UX 45

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

April//19//2019 Here are some interesting finds on UI/UX of the week! It points out issues, but also advocates for more insight, strategy, observation, merger of research sources, to name but a few crucial findings. ux-design design-thinking product-design design ux

A UX introduction to instructional design


UX and ID have a lot in common though. Besides having exciting careers that are difficult to describe at dinner parties, practitioners in both UX and ID: Work in fields that evolved from cognitive psychology, behavioral psychology, and human-computer interaction.

UX 118

Top UX Agencies To Choose From In 2019

UX Studio

I have spent more than 15 years with UX design agencies. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies. UX studio.

UX 80

Why Data Science and UX Research Teams are Better Together

Mind the Product

Chris shares real-world examples and lessons learned as User Testing established its Product Insights team, a team which is made up of UX researchers, data scientists and data engineers. Here are a few quick insights from the talk: Separate UX and Data Science Teams Miss the big Picture.

UX 124

Find The Best UX Course Online: Our Top 9 List

UX Studio

Almost none of the UX professionals I know started their careers as UX experts-to-be, including most of my friends here at UX studio. We aim to help you find the best UX course online to start off or improve your knowledge as a UX-er. Springboard UX Design Course.

UX 83

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. Three things keep company leaders awake at night: 1) Can we sell more of what we built?

Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. From the UX redesign process to churn rate. I worked closely together with Bence (UX researcher and colleague), as well as Xeropan’s CEO and developers. The secret of reducing churn rate?

UX 95

Four methods to align your UX strategy with your business goals


Four methods to align your UX strategy with your business goals Here at RealtimeBoard, we set out on a mission to build a universal whiteboarding tool that helps companies to embrace digital transformation, manage remote teams and think visually in order to speed up internal processes and delight their customers. The post Four methods to align your UX strategy with your business goals appeared first on RealtimeBoard Blog.

Blog 75

Why product managers need to know UX

The Product Coalition

UX and product management have broadly the same goals?—?to They benefit from learning the UX mindset, introducing UX techniques directly into their workflow and influencing others in their organisation to adopt UX as an integral process.

UX 85

Top UX Design Agencies in San Francisco: How to Choose?

UX Studio

The fact that so many UX design agencies have set up shop in San Francisco makes it seem easy to hire one. Some UX agencies in San Francisco have real industry legends running them and can present hilariously prestigious clients. How much SF UX companies charge for projects.

UX 66

How to create a UX research plan


The projects we work on as UX designers and researchers can be as varied as world news to sex toys, so it can be difficult to produce a template or model to work against. We’ll then go through each stage of the framework to create a research strategy for a business. All you have to do is lift these questions from your strategy plan straight into a discussion guide. Future proof your own research strategy! Finally, we come to the last part of the strategy.

UX 63

All You Need To Know About UX Team Structure

UX Studio

Companies have finally started to take UX seriously. As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. What does the ideal UX team structure look like? What three main disciplines form UX? If you’ve dipped your toes into the UX realm, you’ve probably met people of various different fields. UX Research. Well, we have said this before and will say it again: UX is a team sport.

UX 76

What every product manager needs to know about content strategy

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Some experts even claim that writing is the most coveted skill for UX designers. Product Management Content Strategy product management skills

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

February//15//2019 Here are some interesting finds on UI/UX of the week! UI/UX Articles and Interesting Tidbits of the Week was originally published in on Medium, where people are continuing the conversation by highlighting and responding to this story.

Hacking your Product Adoption Strategy - 101

The Product Coalition

Hacking your App Adoption Strategy - 101 Copyright?—?Vishal So I decided to take charge and chart out a strategy to analyse and fix the ‘typical adoption’ problem for enterprise apps. In most cases, this issue should not happen if you have done your UX study right.

Why You Should Take Service Design Into Account When Thinking About UX

UX Studio

What comes to mind when you hear “UX”? How does service design relate to UX? As you see, a “normal” UX designer would not really do this practice on a normal workday. You can see that a little piece of UX integrated into service design as a bigger system in this example.

UX 88

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

Utilizing UX and SEO for Better Marketing Results


How to employ UX and SEO for better marketing results. Let’s take a look at two of them and how you can use them for better marketing results: UX and SEO. Keep these UX & SEO tips in mind as you develop and execute your marketing strategy Click To Tweet. UX, or user experience, is all about making a customer’s experience with your digital presence as positive as possible. Digital marketing strategies must include strong consideration of both UX and SEO.

UX 72

Top 5 Questions to Ask a UX Company Before Hiring Them

UX Studio

You’ve already found a potential UX company for your project. Disclaimer: The fact that I run a UX company myself disqualifies me as an objective source. If I had to hire a UX agency, I’d find the following questions the important ones to tackle. UX design represents teamwork.

UX 59

Designing UX In An App For People With Disabilities — UX Case Study

UX Studio

Check out Dan’s article on gamification in UX. Solution: Priority canvas, strategy meeting. In our strategy meeting, we went through the interviews together with the Route4U team. At the end of our strategy meeting, we had identified what we would focus on before our tight deadline. Timi wrote a great article about her favorite 3 UX workshops. I wrote another article in the subject of UX for social good – check that out, too!

UX 65

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

March//9//2018 Here are some interesting finds on UI/UX of the week! Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature.

Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies

The Accidental Product Manager

The Open Mobile Summit [link] (November 27th-28th, San Francisco) is the annual hub for globally renowned brands to discuss their digital strategies across all connected devices. Join the most senior line-up of product, UX design and engagement executives and the movement to meet the needs of the connected consumer. Integration of New Technology into Digital Strategy. Vivienne Errington-Barnes, Chief Strategy Officer, HER. The Open Mobile Summit.

Hire The Best UX Design Agency – Tips from an Insider

UX Studio

Out of all these brand names and similar-looking portfolios, you need to pick a UX agency to work with. Here’s how I would go about finding a UX agency for my own project. Why finding the right UX agency matters. Committing yourself to a UX design studio presents a huge decision.

UX 64

AMA with James Royal-Lawson, co-host of the UX Podcast


Last week on our UX community Slack channel , we hosted a live AMA with James Royal-Lawson, the Stockholm-based UXer, optimiser, web analyst and podcaster. He co-hosts the popular design podcast UX Podcast with Per Axbom, where they share knowledge and build awareness around the complexity and challenges of designing for humanity. Since 2006, he’s been an independent UX consultant under his company Beantin AB. James is also currently writing a book about UX Analytics.

UX 61

The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

They also said they wished they had a clearer product roadmap strategy. We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Could your development team support an agile development strategy over waterfall ?

The Anti-Influencer Marketing Strategy to Grow Your Community


To grow your product’s community, consider @sandimac’s anti-influencer strategy Click To Tweet. The classic influencer strategy is all about using big names and big credentials to draw as many users to your product as possible. I hate the term “influencer.”.

UX For Everything: Marketing For What?

I Wonder The Value

There are more opportunities to hear about UX (User Experience) today. What I like the most about UX is it opens my eyes to the fact that everything can be a design above our thought. link] UX For Everything: Marketing For What?

Life Update + Product Management Discussion + UX Book Club (OH MY!)

Product Manager in Heels

I'm also a part of the UX community in Boston., and leading a discussion for the UX Book Club. accomplishments Product Management strategy user experienceIt has been QUITE the year already, and I’m only half way in!

Books 52

Cognitive Psychology in UX – How to Use Your Short Term Memory

UX Studio

Cognitive psychology offers UX researchers important lessons. As a consequence, UX/ UI research and design should value cognitive psychology. UX research stems from cognitive psychology, much of which has focused on memory in it. Let’s test it on our beloved colleagues and ourselves – like we did here at UX studio – and feel like cognitive psychologists for a bit. UX ResearchImagine you didn’t have memories.

UX 62

K.I.S.S??—?my ass!

The Product Coalition

He’s currently Chief Product Strategy Consultant at Y-Perspective and holds Analytics courses and workshops. ux ux-strategy product-management keep-it-simple-stupid product-strategyK.I.S.S??—?my my ass!

3 Useful UX Workshops to Get Your Team on the Same Page

UX Studio

UX professionals are not lone fighters, but actually mediators between users, business managers and developers. A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. You can read about the UX research methods we use in a previous blog post. Get everybody on the same page with a UX workshop. Product strategy workshop.

9 Pieces of UX Advice I Stole From People Smarter Than Me


But if I do, it’s only because I’ve been ruthless about one thing: stealing secrets and strategies from people a lot smarter than me. I’m fairly new to the … The post 9 Pieces of UX Advice I Stole From People Smarter Than Me appeared first on UserTesting Blog. Design Popular Product user experience ux advice UX designLike all people, I like to think I have good taste.

UX 32

Driving Growth vs Building Core Value by Roan Lavery

Mind the Product

New features, improving performance and addressing UX issues can’t be ignored in order to please the loudest voice in the room. Summary: Product managers always find themselves trying to make disparate groups of people happy.

Product Tunnel-vision

Joe Cotellese

Product, UX & StrategyFocus on the problem, not the solution. I just spent about a half an hour looking for a photo sleeve for a baby album. I needed to do this because the sleeve was torn. I then realized that there were about two dozen unused sleeves in the back of the album.

What’s your #1 Product Management Question?

Joe Cotellese

Product management, strategy and UX blog postsDo you have any product management questions you’d like me to answer? Fill out the form below. If it is something I can help you with I’ll make it a topic for my next blog post. contact-form] The post What’s your #1 Product Management Question? appeared first on Joe Cotellese.