The Product Coalition

DECEMBER 28, 2020

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. Videos have become the most popular and preferred type of content on almost all online platforms.

Marketing 179

Marketing Advertising Airlines Magazine 179

Userpilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition. Produce step-by-step video guides for visual learners.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

Sachin Rekhi

SEPTEMBER 28, 2023

Video: Annual Planning and the Art of Roadmapping with Sachin Rekhi It's that time of year that product managers find themselves engrossed in annual planning. But the traditional frameworks PMs have come to rely on for roadmapping, like RICE, often are ill-suited for putting together a highly strategic product roadmap for the upcoming year.

Roadmap 78

Roadmap Vision Framework User Testing 78

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

280 Group

JUNE 10, 2020

We heard from PM veterans their take on essential skills and strategies , success stories, lessons from past failures, candid feedback on how to tackle gender parity in PM, and actionable insights to move forward with. WATCH THE FULL VIDEO. Trailblazing Panelists. Advice and tips for working with leadership. Key qualities of a PM.

Product Management 218

Product Management Product Manager Customer Feedback Customer Experience 218

Userpilot

JULY 11, 2023

The internet is flooded with customer experience videos you can watch and, maybe, learn something new or useful for your job. The problem is, the average video content tends to be mediocre and lacking in insightful information. The best videos about customer service include: Valuetainment stories about great customer service.

Customer Experience 97

Customer Experience Customer Feedback Feedback Software User Testing 97

Intercom, Inc.

AUGUST 13, 2018

Growing up, I was surrounded by video games. I would play video games for hours on end, only stopping for the odd toilet break. Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practice. Theme Hospital.

Strategy 163

Strategy Product Management Product Manager Product Research 163

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. With tools like InVideo, almost anyone can create a video in minutes. Is Your Business Doing It Properly?

Marketing 168

Marketing Customer Experience Advertising Branding 168

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Data Visualization 105

Data Visualization User Testing Customer Experience Analytic Tools 105

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Visuals and creative assets (Did you know an app video can increase install rates by more than 25 percent ?). Advanced mobile app marketing strategies to improve ASO.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

The Product Coalition

AUGUST 21, 2019

Video publishing is a herculean task. Selecting an online video platform suitable for video publishers is equally tiring but can set the base for your business. consumers are expected to spend a combined $26 billion on music and video subscription services (in 2019).” According to Consumer Technology Association, U.S.

Analytic Tools 94

Analytic Tools Data Visualization Customer Experience Entertainment 94

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. You want the search engines to reward you, not punish you.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

The Product Coalition

DECEMBER 11, 2023

In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Everyone sent her birthday wishes (including her daycare friends in a video call with the teacher!), Typically, the CEO will ask for a strategy or a roadmap. They want you to lead right away.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Mind the Product

FEBRUARY 25, 2022

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

Product Strategy 166

Product Strategy Strategy Leadership Product Management 166

Sachin Rekhi

NOVEMBER 7, 2020

Video: The Factor with Sonny Mayugba and Sachin Rekhi, Co-Founder & CEO, Notejoy. We cover a lot more ground in the discussion, including pricing strategy, M&A, and developing a compelling product culture. In this episode, I got to share the journey of Notejoy. If any of this interests you, I encourage you to tune in to the show.

Leadership 84

Leadership Strategy Development 84

Product Innovation Educators

AUGUST 1, 2022

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?

Product Strategy 105

Product Strategy Strategy Onboarding KPIs User Testing 105

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.) ” And this is usually wrapped around an organizational ownership fistfight about who “owns” company-level strategy.    If another executive claims company strategy as their bailiwick , we gracefully back off and let them drive.]

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Intercom, Inc.

OCTOBER 9, 2018

When it comes to capturing people’s attention, there is nothing quite as effective as video – according to one study, 69% of people have decided to buy software after watching a video. Leveraging the power of video to get noticed is one of the useful tools we have to cut through the noise. Reaching out to prospects with video.

Customer Experience 126

Customer Experience Outbound Messaging Demo 126

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mind the Product

JULY 12, 2021

Watch the video to see Johannes’ talk in full or read on for an overview [.] Read more » The post The importance of a compelling mission and a user-focused strategy by Johannes Mayer appeared first on Mind the Product.

Strategy 177

Strategy Product Management Product Manager Management 177

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video.

White Paper 40

White Paper Reporting Tools Customer Experience Strategy 40

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Mind the Product

MAY 2, 2022

What does a good strategy look like, and how exactly do you build it? In this #mtpcon Digital Americas talk, Nacho Bassino, author of Product Direction and Director of Product at Xing, deep-dives into a practical approach to creating your product strategy using a real-life case study. Many times we talk about strategy, why it’s [.]

Product Strategy 164

Product Strategy Strategy 164

ProductPlan

FEBRUARY 23, 2022

The integration provides you with the ability to create and share a recorded video walkthrough. Once you’ve added the Vimeo integration, here’s how easy it is to record a video walkthrough of your roadmap. And you can use this video recording to explain your updates—and convey the enthusiasm you want your entire team to feel.

Product Management 81

Product Management Product Manager Roadmap Reporting Tools 81

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. Add in-app video tutorials to make the onboarding process smooth. How to build a good user adoption strategy If you’re clueless about the adoption process in your company. Lay out a customer journey map.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Mind the Product

JULY 22, 2020

In this first, Breakout Session release from #mtpcon Digital 2020, you can delve into four of the event’s deep-dive sessions focusing on product strategy and skill development. The post Product Strategy and Skill Development: Learnings from the #mtpcon Session Speakers appeared first on Mind the Product.

Product Strategy 121

Product Strategy Development Strategy Roadmap 121

Userpilot

NOVEMBER 22, 2022

With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy. Finally, constantly test and improve your customer education strategy by collecting feedback and acting on it.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply. User persona example.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Coalition

JULY 30, 2020

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. A brief history of videos in marketing Well, videos were not quite as accessible to all the marketers in the 1900’s. The first video commercial was done way back in 1941 for a brand called Bulova.

Research Software 78

Research Software User Testing Branding Demo 78

Mind the Product

JANUARY 7, 2021

In this November 2020 #mtpcon Digital session, Amy Zima, the Principal Product Manager at Spotify, aims to demystify the process involved in creating a strategy, offering a case study and sharing lessons learned. The word strategy can inspire fear or awe in product managers, says [.].

Product Strategy 172

Product Strategy Strategy Product Management Product Manager 172

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. Add in-app video tutorials to make the onboarding process smooth. How to build a good user adoption strategy If you’re clueless about the adoption process in your company. Lay out a customer journey map.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98