How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

The Lean UX Process

Product Bookshelf

Lean UX: Designing Great Products with Agile Teams by Jeff Gothelf. Lean UX Principles. Lean UX is the way you do design in an Agile process. The beginning of a Lean UX project is a hypothesis statement which clarifies vision and goals for the team and company leadership.

UX 68

The Typology of Design Sprints

Mind the Product

At it’s core, a design sprint is a tool for answering a critical business question through design prototyping and testing with users. When possibilities seem too wide to move forward, a sprint can help prioritize and test out what one of the directions might look like “in action”.

Vision 154

Katja Borchert & Pietro Romeo from FlixBus present: ‘Don’t guess it, test it!’

Userzoom

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’. And it’s these two teams that drive UX across the organization.

Accessibility Testing: Tips & Best Practices From Industry Leaders

Userzoom

Learn about best practices for accessibility testing from two leading companies in their industries. Lots of companies want to conduct accessibility evaluations by conducting usability testing for people with disabilities. Before running an accessibility test, you can make sure your site meets fundamental accessibility guidelines. Furthermore, be aware that one of the toughest parts of accessibility testing is knowing how to recruit participants.

Establishing an Effective Product Strategy Process

Roman Pichler

As it’s hard to correctly determine upfront how much time will be required to carry out the necessary discovery activities, for example, observing and interviewing users, testing prototypes, and validating pricing assumptions, I like to time box the work.

Microcopy Matters – How We Improved Our UX Writing and You Can Too

UX Studio

Usually, they draw a detailed wireframe, test it a couple of times and at the end give it a fancy UI. Still, when it came to testing in real life, our poor physiotherapy patient users just couldn’t interpret the sentences quickly. That makes us improve constantly at UX Studio. I realized that even though writing copy forms part of our everyday, even as UX designers, we still don’t consider it an integral enough part of designing products in general.

UX 77

Designing UX In An App For People With Disabilities — UX Case Study

UX Studio

With the power of community and technology, we can make the lives of wheelchair users easier,” reads the vision of the Route4U founders – 4 social entrepreneurs working together for a fantastic goal. Check out Dan’s article on gamification in UX. Timi wrote a great article about her favorite 3 UX workshops. Our researcher conducting a user test on the prototype. Six user tests. Learn more about UX. Case Study UX Research

UX 58

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

Vision 212

UX Case Study: Search Engine Redesign for RV Rental

UX Studio

In this UX case study, we cover the story of updating the search function of Campanda, including our research and design process, and the specifics learnings we made during this project. Kicking off the UX project. The UX team. UX Research.

Product Design For Kids: A UX Guide To Children’s Minds

UX Studio

We don’t know what kids want, like, expect or think, says Kid UX Designer Sabine Idler. For instance, as a UX researcher, I must prepare for surprising reactions and behaviors when conducting a usability test with kids. We at UX studio often get asked questions like “how to design a website for kids”, or “what does the ideal children’s app look like”. Also, not only the sharpness of their vision but how they fixate and examine object changes over the first few months.

UX 79

Mobile UX Design Case Study: How We Built An MVP For Wattler

UX Studio

In January 2017 we had the opportunity to work on the Wattler Android app , which among its many visions aims to increase personal energy consumption monitoring. Prioritize sustainability; this vision drove the intensive month and a half we spent on working with the Wattler team. Mobile UX Design 101: Finding personas. We also got directions for the upcoming interviews and user tests which we could schedule in our time frame.

UX 61

3 Useful UX Workshops to Get Your Team on the Same Page

UX Studio

UX professionals are not lone fighters, but actually mediators between users, business managers and developers. A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. You can read about the UX research methods we use in a previous blog post. Get everybody on the same page with a UX workshop.

What’s the best way for product managers to align with UX teams?

AlphaHQ

On paper, product managers and UX teams should happily work together. However, getting along with UX professionals can pose challenges for product managers. Product Managers who work well with UX teams will find that their own work improves and products are more successful.

UX 63

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

From uniform to behaviour to the school vision, everyone working at a school needs to be able to give a consistent message to the students. In order to get to this stage, they took the approach of any good product manager – they tested repeatedly to learn what worked best and iterated. Product Management Process User Experience (UX) User Research User Testing Video adapt B2B edtech education Emerging Business Models iterate London Product/Market Fit ProductTank

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

Mind the Product

In this ProductTank San Francisco talk, Doug Puett, Head of Data Science at UserTesting, and I share how our data science and UX research team worked collaboratively to conduct retention analysis, customer segmentation, and cohort definitions. Enter UX research.

UX 140

The Design Sprint Process – 11 Reasons To Love It

UX Studio

We found this a wonderful joke at UX Studio when we created our company’s first running t-shirts, even though we knew the vast majority won’t get it in most competitions. Author of The Design Sprint Jake Knapp offers a path to this vision. Want to know more about the UX process?

Build the right thing: How to kick off a software design project with the Discovery Phase

Userzoom

Understanding their vision and goals for the end product will arm you knowledge which will come in useful when user testing later on. If we’re working on a redesign or adding new features to an old piece of software, we’ll often run a round of usability testing on the existing piece.

Defining Brand Strategy and How to Develop One

UX Studio

We’ve tested most as workshop methods on our clients in the last couple of years, and have included some research techniques as well. Your company’s strategy will succeed only if you can agree on a unified vision together. Define the company’s vision, mission and values.

Product Managers: How to Succeed on Every Project

Modus Create

There are a couple great tricks you can use to overcome this: Concede only to testing the idea. Then conceive of a simple A/B test or user study you can do that will validate or invalidate the idea. This means paying attention to your team and knowing best practices in different areas (UX, engineering, QA) so you can see when they aren’t being practised. User testing doesn’t have to be expensive or extensive using lean validation techniques. Provide Vision and Clarity.

7 Ethical Design Examples To Make Facebook Better For Everyone

UX Studio

Want to read more about our UX design process here? We at UX studio care deeply around the world around us, and the people in it. Our vision is to create products that satisfy client and user needs, but we also strive to do this in an ethical way. UX Design Methods

Product Thinking vs Product Management?—?The Difference Unveiled

The Product Coalition

Secondly, because digital teams require on-and-off interventions to protect a unified product vision. Developing a product vision is a very expansionary project. A Product Manager develops its own vision. ux-design product-manager product-management product ux

Top 10 Product Guest Posts of 2017

Mind the Product

Design Thinking is how we explore and solve problems; Lean is our framework for testing our beliefs and learning our way to the right outcomes; and Agile is how we adapt to changing conditions with software.

Agile 109

From conversion to retention: industry experts on improving your onboarding

Inside Intercom

Then you have to test that hypothesis. We can’t sell them on the long-term vision or get them to invite all these people to make it worth their while. Joanna Wiebe on testing your onboarding messaging. Test that versus just Wistia sending that email.

The 5 Skills you Need to Become a Fantabulous Product Manager

Craft.io

Product managers who started out as UX designers don’t share the same proficiencies with PMs who came over from R&D teams. What do we talk about, when we talk about product vision? Develop a Basic Understanding of UX. Communicating the vision is a crucial part of that.

The 5 Skills you Need to Become a Fantabulous Product Manager

Craft.io

Product managers who started out as UX designers don’t share the same proficiencies with PMs who came over from R&D teams. What do we talk about, when we talk about product vision? Develop a Basic Understanding of UX. Communicating the vision is a crucial part of that.

Wireframing for Non-Designers – A Crash Course

Atomic Spin PM

This type of wireframe should be developed with your customer and end users (if possible) in order to create a shared vision of the structure for the software you are building. There are plenty of tools that exist specifically for creating digital wireframes, such as UX Pin or Axure.

Wireframing for Non-Designers – A Crash Course

Atomic Spin PM

This type of wireframe should be developed with your customer and end users (if possible) in order to create a shared vision of the structure for the software you are building. There are plenty of tools that exist specifically for creating digital wireframes, such as UX Pin or Axure.

10 Easy Ways To Irritate Your Design Team | Jane Austin, Babylon Health | BoS Europe 2018

Business of Software Conference

And once we’ve done all this we ship and we ship tiny little increments in each one we learn we test we measure and we work out what we should do. We can do this by multivariate testing or once we know we have a direction of travel then we can build up and just continue to iterate on what we’ve released. But facts I’ve discovered that many companies just ask a design team to execute on the vision. Jane Austin, Director of Product Design, Babylon Health.

Collaboration between Designers and Product Teams

The Product Coalition

Here are some things you are going to learn from day one: Think problem first, not solution first; Have empathy for your users, try to be in their shoes; Whenever you design something, test it with users; You are not your users, so your opinion on what works best is not the rule.

From conversion to retention: industry experts on improving your onboarding

Inside Intercom

Then you have to test that hypothesis. We can’t sell them on the long-term vision or get them to invite all these people to make it worth their while. Joanna Wiebe on testing your onboarding messaging. If it’s Wistia sending an email, versus Chris at Wistia, that’s an interesting test. Test that versus just Wistia sending that email. Or test a Success Manager against the company. We tested eight onboarding emails.

Q&A with Tim Herbig on How to Build Data-Informed Products

Revulytics

Here’s my personal view of which tools play key roles in each phase of a product development cycle: At the top, you need a very strong product vision and strategy that is agile enough to react to changes in user needs. Don’t let today’s metrics hold back your vision.

The Mindset of Empowerment by Laura Scanga

Mind the Product

The CEO champions the business vision and its people, the CTO questions value and pushes innovation, the CMO is focused on sales and has the customer front of mind, and the CFO scrutinises operating costs and ROI. Then there’s the Scrum team; developers, UX designers, and analysts.

Demo 112

5 Tips for Product Managers to Ensure Success on Every Project

Mind the Product

There are a couple great tricks you can use to overcome this: Concede only to testing the idea. Then conceive of a simple A/B test or user study you can do that will validate or invalidate the idea. User testing doesn’t have to be expensive or extensive using lean validation techniques.

Are you cut out for Product Management?

BrainMates

But first, Product Managers need to demonstrate to founders or executives that progress is happening, so that founders can trust that their vision is being nurtured. A Product vision is key to delivering great products. A vision isn’t something that can be delivered in a single hit.

How to use betas to launch killer products

Mixpanel

That means making hard decisions about the product’s vision and roadmap. Beta testers are representatives of the target customer for the feature you are testing. You can ask open-ended questions about features, UX, and ideas for addressing even more of their pain points.

UX 99

Seriously, What’s the Difference Between Product Manager and Project Manager

Craft.io

Being the visionary behind the process, the product manager always needs to have the endgame in mind – bringing her vision of the product to life , adjusting the vision to fit market/audience needs and mobilizing the entire team toward that goal. Vision.