What most teams get wrong when choosing an A/B testing solution
Mixpanel
MARCH 29, 2024
Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. or “There are tools that say they can do both A/B testing and analytics. Why can’t I just use one of those?”
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