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B2B Product Manager Magazine October 2020


The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been.

How to Fuel the Right Culture for a Winning Product Team [+Webinar]

280 Group

To learn more in-depth about our full list of tips on fueling team culture, sign up for our upcoming webinar, 10 Keys to Unlocking a Winning Product Team. Product Leaders.

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Product Manager Interview: How to Get Hired

Ken Kranseler

Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups

Product Managers and Product Owners: What’s the Difference?

Product Talk

For this month’s Product Talk post, I recorded a video where I consider the difference between product managers and product owners. You can watch the video or read an edited version of the transcript below. I want to talk about product managers and product owners.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

Attend #mtpcon Digital – Convince Your Boss and Get the Cost Covered

Mind the Product

Our next instalment of #mtpcon Digital is just around the corner and if you’re already wondering how you’ll convince your boss to let you attend and expense your ticket, we’re here to lend a hand.

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How to Make Your Design Sprint More Inclusive


In just five days, a design sprint can give you a sneak peek into the future of your product. But what if you are being blinkered by a lack of perspectives? Then that future cannot be bright. Design sprints, like other workshops, get better the more perspectives you can gather.

9 Common Mistakes to Avoid In Web Design

The Product Coalition

Product Management | Websites Best practices checklist from a Fortune 10 product manager Remember this version of yahoo? Remember how funny the early web was? Sites were packed with never-ending links, popping icons, and offers that looked more like spam.

The Product-Led Organization by Todd Olson: Free Excerpt

Mind the Product

In his new book, The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson takes product managers beyond product-led growth tactics to help them transform their organizations, driving increased collaboration and agility, faster innovation, and higher revenues.

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How to Improve the Customer Service With the Help of UX


As a UX researcher, I’ve had many opportunities to collaborate with people from different roles. While doing so, I have realized that areas of customer service and UX — traditionally quite different things — have a lot in common. But what is good customer service?

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Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Collection, Analysis, Action: A Beginner’s Guide to the Product Stack


This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals.

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Product lessons through a meditation app

The Product Coalition

Product lessons from a meditation app Photo by Le Minh Phuong on Unsplash edited on I was recently reading my post on how to design user registration flows. A couple of thoughts occurred to me. I will illustrate them through using an example.

Is your Product Underperforming?

Mind the Product

As a long time Product Manager, it was with a certain trepidation that I accepted a promotion to become Head of Data at is a free-to-sell-on classifieds platform based in Zürich, Switzerland.

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

Ready, Set, Read: Starting a PM Book Club at Your Organization


Are you looking for a way to transition your org to a more product-focused mindset? I wouldn’t blame you — there are numerous benefits to shifting to a product mindset, from becoming truly Agile to transforming into a fully-fledged product-led organization. But how do you do it?

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Why software sales is different from hardware sales and tips for bridging the gap


While it’s true a good sales professional can sell anything, it’s also true that the way to sell is different depending on what is being sold. When it comes to software sales versus hardware sales, the differences in selling tactics are many.

User Research Is Your Cheat Code

Modus Create

You have probably heard that user research is a great way to limit risk. But more importantly, it’s a competitive advantage for your company. Too many product companies chase feature parity with competitors.

How to create product principles that make a difference

The Product Coalition

Why use them, and 20 examples to get you started Continue reading on Product Coalition ». technology startup business product-management design

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

Negotiating with Sales: A Guide for Product Managers

Mind the Product

As a product leader, you’ve likely been in this situation. The sales team needs one specific feature to close a new opportunity with a large new prospect. Your gut instinct tells you that you’ve done right through customer interviews and competitor research.

Six Lessons from a Marketing Fraud | Tiffany Da Silva | BoS USA Online 2020

Business of Software Conference

Tiffany Da Silva // We’ve all been there. You finally step foot into the job you’ve wanted forever only to feel like you aren’t good enough for the role, or worse, a complete fraud.

How to Design for the Margins

dscout People Nerds

Designers need to be mindful that they’re designing with their users and not just for them. Dr. Christina Harrington believes community-based participatory design can get us there.


Deliver Big Value Quickly with a Small Team

Modus Create

According to research by QSM , the average software project takes almost a year to complete, and includes dozens of unneeded and unused, yet complex features.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

What if we ‘Don't Remember the Sprint Goal’ in the Daily Scrum?

The Product Coalition

Emphasizing the importance of Sprint Goal for the Scrum Team [link] The Daily Scrum is an event internal to the Development Team. The Scrum Master ensures the Daily Scrum is held but not mandated to participate. Why the Development Team need their Daily Scrum?

Predictive Tech and Data Ethics: Part 2 – It’s Time To Operationalise Data Ethics

Mind the Product

Following on from Predictive Tech and Data Ethics: Part 1 – the Pros and Cons our intention with this post is to help individual practitioners and business leaders better understand our rationale behind why data ethics matters and how it can be done better.


Prioritise your Product Backlog with one simple question


Prioritisation is a constant challenge for Product Managers, the backlog is never ending. So, what happens when new features and product ideas get pushed into the roadmap? If you’re a Product Manager you would have learnt that saying “No” isn’t exactly easy.

Forget Social Media – Product Managers Are Focusing On Email Again

The Accidental Product Manager

Product managers who want an audience, are going with an old standby Image Credit: Photo by Anete L?si?a a on Unsplash. Welcome to the era of Google and Facebook. Product managers have had to learn to live in a world that is dominated by these firms.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

What Lifecycle or Agile Approach Fits Your Context? Part 4, Iterative and Incremental but Not Agile Lifecycles

Johanna Rothman

Which levers does your team need to manage risk in your project? Do you need to cancel the project if you can't finish a phase? You might not have the time. You might not have the ability to do this project. That's the point of Serial lifecycles in Part 1. Maybe you need feedback from customers.

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The 8 important questions types for product managers to ask their users

The Product Coalition

Getting the information you need to do your job Continue reading on Product Coalition ». product-management product-owner software-development product product-manager

How Product in APAC Has Adapted During COVID: In Conversation With Colin Pal

Mind the Product

In our latest membership AMA, Colin Pal, former CPO at Caterspot, shed light on the product scene in APAC and how product teams in the region have adapted during COVID. He discusses remote working, job hunting, internationalisation and localisation, exciting product innovations, and more.