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Know Enough

The Product Bistro

Product Managers don't need to be experts on the technology, they merely need to know what is enough. Mastery of the role is synonymous with the zen of knowing what you need to know. product management

5 Machine Learning Lessons for Product Managers

Mind the Product

Artificial intelligence (AI) is probably the biggest commercial opportunity in today’s economy. What does it mean for us as product managers?

Product Management: Leading by Trust

Product Management Unpacked

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups.

Predictable Delivery: Moving Beyond Velocity

280 Group

Join us on August 30th for our co-hosted webinar with AIPMM, Predictable Delivery: The Power of Estimating and Forecasting , to learn how to achieve predictable delivery and improve the accuracy of your forecasting. If you want to earn the confidence of your executive team, meet your commitments.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In

Product Talk

Last month, I spoke at Mind the Product San Francisco. The following transcript is how the speech was written and does not match the talk exactly. I’ll add the video to this post as soon as Mind the Product makes it available.

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Good Product Management is the key to Organisational Happiness

Mind the Product

A few years ago I read Tony Hsieh’s book on Zappos , a company that has been lauded for its amazing culture. In the book he shares his view on the four pillars for happiness: progress, purpose, control, and connection.

Product Managers Struggle To Use Price To Make Their Products Popular

The Accidental Product Manager

Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is the price of our product.

Lean UX author Jeff Gothelf on why design must have a seat at the table

Inside Intercom

? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team.

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How to design a Remote Unmoderated Usability Test

Userzoom

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

6 Ways for Product Managers to Manage their Time Off (and Still Drive their Roadmap Forward)

ProductPlan

Product managers receive a lot of advice. You should prioritize this feature. Here’s a new market worth investigating. Some of my prospects say they’d buy our product if it did this. But one suggestion we think product managers don’t hear enough is: Take some time off, unplug, and clear your head.

Platform Management by Brandon Chu

Mind the Product

At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms.

Early Access: Exponent's Software Engineering Course

PMLesson's Ace the PM Interview

We're excited to give you a sneak preview of Exponent's new software engineering interview prep course! Starting today, you can sign up for the SWE Course waitlist to get early access to the course.

Behavioral Targeting for Automated Campaign Personalization

Amplitude

In today’s noisy channels, it’s more important than ever to engage the right user at the right time with the right message. Anyone that sends campaigns knows this is easier said than done. Teams invest time and money in advanced marketing tools to automate campaign development and delivery.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Design Thinking With Agility

ProductCraft

“We make products prettier when we could be solving customer’s needs and generating real value.” – Braden Kowitz We couldn’t agree more with Braden Kotwitz’s perspective on designers.

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Why Enterprise Architects Need to Be Great Storytellers

ProductPlan

Leaders in technical organizations that want to advance their agendas must be able to communicate a strong vision and rationale for their implementation and technology choices.

Enabling Outcome-Oriented Product Organisations Through OKRs by Sonja Mewes

Mind the Product

While most product people can agree on the attributes of an effective goal, turning them into tangible results is a different story. Goals quickly lose their effectiveness when product teams are not able to link them to the actions of their daily work.

Where I Think “Agile” is Headed, Part 2: Where Does Management Fit?

Johanna Rothman

In Part 1 , I wrote about how “Agile” is not a silver bullet and is not right for every team and every product. This post is about how management fits into agile approaches. Too often, managers think “agile” is for others, specifically teams of people. Teams need to figure out how to manage their WIP, collaborate with the customer, and deliver something small every day. Team-based “agile” is not enough.

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Making the Leap to Embedded Product Analytics

Amplitude

Prior to joining Amplitude to work on the Professional Services team, I was deeply entrenched in the business intelligence and analytics world. In that world, product management and product development happened elsewhere in the organization.

Not All Metrics Have to Be Actionable (Gasp!)

ProductCraft

Everyone loves a good metric. As product managers, we probably proudly proclaim that we are getting better at making decisions based on data rather than gut instinct.

Product Managers Should Spend One Day a Month with Their SDR Team

DevelopmentCorporate

Sales Development Reps (SDRs) are the assembly line workers of the enterprise software market in 2019. While product managers are not responsible for sales, they should understand the dynamics of this critical aspect of their product’s sales machine.

The Mindset of Empowerment by Laura Scanga

Mind the Product

As a product manager you’re the monkey in the middle. You have multiple stakeholders, all with different and sometimes competing demands, and it’s your job to manage these.

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Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Never stop iterating: How a Zillow PM perfects a highly complicated product

ProductBoard

Welcome to our Age of Product Excellence series — a deep exploration of the Product Excellence Methodology, the product leaders who practice it, and the excellent products that result.

Catch Software Pirates with Honey, Not Vinegar

Revulytics

Consider it a compliment that a company wants to use your software product, even if it’s an unlicensed version. After all, despite the financial hit, the culprit could have chosen a competitor’s product. But you obviously can’t let the free ride continue.

Product Love Podcast: Jeetu Patel, CPO of Box

ProductCraft

Jeetu Patel has experience in just about every business area you can think of. He’s had stints in marketing, engineering, sales, and now, product. But the one aspect of business that has always fascinated him is scale.

The Beginner’s Guide to Product-Led Growth Metrics

Gainsight

Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Business Outcomes Part III: 11 Tips for Creating Innovation in Business

Agile Velocity

We live in a rapidly changing world–one in which customers change their minds quickly and every business has to fight to stay relevant in their market. If someone else has a great idea before you–or worse, the ability to implement their great idea before you–it could mean the end.

What is participant recruiting and why is it such a challenge?

Userzoom

Ask the nearest researcher what one of their most persistent pain points in conducting user research and usability testing is and we can almost guarantee that recruiting participants is up there near the top. In last year’s State of UX in the Enterprise survey , we asked researchers what phase is the most challenging part of their UX team’s process, and coming in at number one with 47% of the votes was *drumroll* recruiting participants.

3 Essential Community Management Tips from Microsoft’s Dona Sarkar

Centercode

In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program , she unpacks several community management tips for beta program executives, product managers, and other people responsible for Customer Validation.