When improving on or adding to your product, you'll see a lot more success if you start with the "why". Why are we adding on to our product? Why is this going to benefit our company's mission?
Improving you product with new capabilities like analytics can make sense for many reasons: you could use them to stand out from your competition, to decrease speed to market, and even improve efficiency.
The Start With Why webinar series focuses on how to evaluate your "why" and identify the best next steps to improve your product.