Themes are an organizational construct for defining what’s important to your customers. Roadmaps should be about expressing these needs. Most items on your roadmap will derive from a job the customer needs to accomplish or a problem the customer must solve.
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These high-level themes may have subthemes beneath. Example:
Theme: Make checkout easier
Subtheme: Help users avoid typos
Subtheme: Make checkout steps clearer
Subtheme: Save typing and re-typing
I go in deep into themes in Chapter 5 of my book Product Roadmaps Relaunched. What are your biggest roadmap themes? Tell me a story.