Trending Articles

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value.

Vision 141

Can Product Managers Find A Way To Make A Better Burger?

The Accidental Product Manager

Shake Shack burgers are good, but could they be even better? Image Credit: Lucas Richarz. I’m pretty sure that we’ve all had that feeling: it’s the “I want a burger” feeling.

The “Miss”

The Product Bistro

Revenues are softening, some long term decline is suddenly accelerating, and you are missing plan. Senior management wants to know why, and – more importantly – what are you doing about it. They point their fingers to Product Management to right the ship. The Problem – Product Management has many tools in its bag that […]. PM Tales product management tales

Your Teams Don’t Talk with Customers Enough?—?Here is an Easy Fix

Product Management Lessons from the Trenches

Your Teams Don’t Talk with Customers Enough?—?Here Here is an Easy Fix Do you ever feel like your teams don’t have the pulse of the market? Like they don’t get enough time with real users/customers?

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application.

Don’t Upset Your Customers – Maybe

Pragmatic Marketing

“Hello Mark, I have a pricing topic you may or may not want to use in a blog. I recently returned from a weekend trip to Denver. I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I flew United to Denver and returned on Frontier.

How to get Things Done: Raise Your Organizational Awareness

Mind the Product

Organizational Awareness: The Leader’s Sixth Sense. In our product management community, we rightly place a great deal of attention on the people who are going to use our products.

Naming 118

More Trending

Project Work vs Product Work

Johanna Rothman

We hear a lot these days about project-based organizations vs. product-based organizations. Much of what we do in software is in service of products. Products tend to evolve over time. When we work on projects, we learn from the experience.

How to Maintain a Coherent Product Roadmap While Still Giving Others a Voice


Imagine you’re going about your day when an executive at your company approaches you: “Hey! I have a great idea for the product and we absolutely have to do something with it!” Most product people know where this is going because these kind of requests from stakeholders are a fact of life for us.

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations.

Relationship Goals: How to Resolve the Tension Between Product Management and Sales

Mind the Product

Product managers have a unique view on what’s happening across the business, provided the relationships are working well.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

Vision 130

How to Recruit Hard to Find Research Respondents

Generation Focus

Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market.

Should product managers have a technical background?

ProductCraft Debates

When we posed this question to our debaters, we got a resounding sigh of recognition. Many product leaders seem to be debating this question amongst themselves and within their teams. What product is, and even more so, what product management is, differs with every company, and the question of background, skills, and expertise of product. The post Should product managers have a technical background? appeared first on ProductCraft by Pendo

Product Love Podcast: Mike Belsito of Product Collective


What do you consider a product? Us product managers, past or present, are probably quick to point to our trusty smartphones, our favorite apps, and even our own software but Mike Belsito thinks otherwise. He considers everything a product.

The Product Cloud: An Integrated Toolchain Transforming Product Management

Explore how this integrated tool chain will transform modern product management. Authored by leaders in each category, this eBook offers definitive insight and advice on the key workflows integral to the success of modern product teams.

Launching a Multi-Sided Marketplace? Why Design Sprints are Essential

Mind the Product

More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. General Motors launched Maven, a peer-to-peer marketplace that connects owners of GM cars with people who need to rent cars.

Portfolio Product Manager Responsibilities

Proficientz – Product Management University

To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? There are portfolio product manager roles, but all product managers share responsibilities for the portfolio. There are things you do to your products for purposes of customer retention and then there are things you do to your products in conjunction with other products to form solutions.

B2B 100

Why product roadmaps are so important

The Product Coalition

And some tips to building your own :) Having some years of experience working with product teams, I’m pretty sure that this multidisciplinary and agile approach is the right one for developing innovative and customer-centric solutions that really make users’ lives easier.

Dreamforce, Salesforce and Best-fit CRMs for your B2B Company


Dreamforce, the world’s favorite (and largest) technology conference hosted by Salesforce (the world’s number 1 CRM provider) is just round the corner. It’s the biggest meet up for technology leaders. Technographics account-based marketing

B2B 56

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday."

PM Mixtapes: Roadmapping


“Yeah, that came out a little country, but every word was right on the money.” Blake Shelton said it best when describing this mixtape. The Roadmapping playlist is a bit country, but it feels so right. It’s the perfect mix of songs for mapping out feature releases of your product.

#mtpcon comes to Singapore in 2019!

Mind the Product

Mind the Product started with a simple premise – that by coming together as a community we can all learn from each other, become better product managers, and improve our craft.

Reactive Product Decisions – Avoiding The #1 Culprit

Proficientz – Product Management University

The single biggest reason for reactive product decisions is the absence of a cohesive top-down strategy that articulates where you’re going, how you’ll get there and why you’ll succeed – articulated in terms of customer value. The Playbook: In many organizations, a strategy is nothing more than a set of goals like revenue, profitability, customer retention, etc., with a few accompanying objectives like “greater customer focus.”

Vision 100

The Product Pragmatist

The Product Coalition

Even the best ideas are useless without proper execution How often have you spent time in multi-day planning sessions, created a huge set of goals for the upcoming year, only to circle back a year later to find that most of the goals were not achieved? Don’t worry, you aren’t alone.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

4 Important Factors to Keep in Mind for your Next Account-based Marketing (ABM) Campaign


account-based marketing

TEI 195: The Henry Ford for Product Managers – with Kristen Gallerneaux, PhD

Product Innovation Educators

Looking to the past to drive future innovation. I am on a road trip through the northeast of the U.S., talking with innovators and product managers. At the encouragement of a friend, I took my two kids to visit The Henry Ford, a museum of innovation near Detroit.

Who is “the Customer?” by Luke Taylor

Mind the Product

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons.

B2C 107

Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

The secret of reducing churn rate? Well done churn analysis and action on the results. In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan.

UX 52

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

September//21//2018 Here are some interesting finds on UI/UX of the week! link] Illustrations Enhancing UI Design. As I have previously alluded to, “Aesthetic” is one of the key design principles.

Dear Strategy: 061 Strategy Examples

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. Read The Full Blog Post.

Introducing Mind Maps by RealtimeBoard: a simple yet smart new tool


The #1 visual collaboration platform, RealtimeBoard, now supports the automated creation of mind maps. Structuring your ideas has just become more intuitive with RealtimeBoard. Thanks to our growing expertise in visual collaboration and feedback from 2 million users worldwide, we were able to make truly ‘smart’ boards that help you create mind maps faster. We […]. The post Introducing Mind Maps by RealtimeBoard: a simple yet smart new tool appeared first on RealtimeBoard Blog. Update

Blog 73

5 Ways Real-Time Data Can Make Your Business More Efficient


In almost all areas of our lives, we expect to know what’s going on instantly — we receive news alerts seconds after a large event happens, and we can track traffic and train delays on our phones. So why would you settle for business analytics that don’t keep up with the rest of your life?

The Data-driven Product Manager's Handbook

Using insight and guidance to deliver exceptional product experiences.