What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows. MORE
No one is immune to cognitive biases. Cindy Alvarez , Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. MORE
I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. MORE
Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your ( insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or worse, email. MORE
Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. MORE
The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. MORE
Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what we didn’t know, but now we’re in a much better place. MORE
Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack. Esoteria. Digitally Transforming Language, One Buzzword at a Time. By Tricia Cervenan – Aug. 3, 2018. Share Post: Monday, July 30, 2018. 6:32AM Local Time. MORE
We like the Olympics, but do we like them all year long? Image Credit: Ryan Lejbak. If there is one television program that just about everyone watches, after the Superbowl it’s probably the Olympics. MORE
Understand and articulate what you’re trying to achieve. This article is a follow-on to my overview article on persuasion tips for product managers.). Every presentation or opportunity for persuasion has a goal, or possibly a few goals. MORE
Can product managers get people to listen to their radio stations? Image Credit: Thomas Hawk. Here’s an interesting question for you: how much time do you spend each day in your car? MORE
Customers have a problem. Product managers document the problem in a product story and designers reply with a prototype of spec. Remember, product managers are expert in problems; designers are experts in solutions.) But wait! Don’t write that code yet. MORE
It’s become rather commonplace lately for people to dismiss “Agile” out of hand as an industry buzzword with no meaning or substance to it. And in some ways, the term has earned that reputation — mostly from people who use it regularly without really knowing what it means or how it changes an organization — […]. Product Management Agile Backlog Culture Definitions Do's Don't Good PM Interactions PM Scrum Uncertainty MORE
Under10's Steve Johnson had a nice chat with Eric Boduch at Pendo on various product management subjects. Listen to the discussion about teams, agile, purple squirrels, and qualities he looks for in product people. MORE
A reader sent in the following: Hey Mark, hope all is well with you these days. Saw this article about Web price scrapers and how companies are using them to optimize their pricing (possibly instantaneously). I thought you’d be interested: [link]. Yes, I’m interested. MORE
Sometimes marketing relationships just don’t work out Image Credit: Always Shooting. As a product manager, you want to be able to get your product out in front of as many potential customers as possible. MORE
A product marketing roadmap for sales is like a popular technique used in deep sea fishing. The captain turns on the sonar to locate schools of fish, you put the appropriate bait on your line, drop it and start reeling in fish. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. MORE
On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How realistic should a strategic target be?”. Read The Full Blog Post. MORE
What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth. MORE
The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. MORE
Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. You can read the earlier posts in this series here , here and here. Sales and Operations Planning (S&OP). MORE
Michelle Chu began her career in publishing as a sales assistant at Backpacker, before working in advertising, layouts, and packaging design. She then moved to digital products and eventually to her current role as Senior Product Manager and Head of Design at Alpha. MORE
Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out of their complicated pseudo-socialist price list. MORE
Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams. MORE
Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a simple concept to understand and probably impossible to implement. Every buyer has a different WTP. MORE
We’ve just launched a new update to Craft that will transform the way you assign and track your work, here are the highlights. Subtasks. Break any item in your backlog to multiple subtasks, assign and track each subtask separately through your sprints and workflows. Properties Panel. MORE
Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack. Perspectives. Overcoming ‘Innovator’s Block’: Designing Products with Metaphors. By Mike Storrs – Aug. 7, 2018. MORE
(This is the third article in my Persuasion Tips series.). Pre-handling objections” is about showing empathy for your audience. You put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you have answers to some of those worries. MORE
The last few years have seen several tools and processes emerge to assist us in managing products. However, most of these tools have focused on the quantitative side but not much to help product managers approach and design solutions to problems. MORE
Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […]. The post Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs. appeared first on Nir and Far. MORE
PM Hardcore
AUGUST 17, 2018
(This is the third article in my Persuasion Tips series.). Pre-handling objections” is about showing empathy for your audience. You put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you have answers to some of those worries.
Proficientz – Product Management University
AUGUST 20, 2018
What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth.
Roman Pichler
AUGUST 14, 2018
What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows.
Nir Eyal
JULY 31, 2018
Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […]. The post Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs. appeared first on Nir and Far.
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Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.
Mind the Product
AUGUST 3, 2018
No one is immune to cognitive biases. Cindy Alvarez , Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact.
Pragmatic Marketing
AUGUST 16, 2018
Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out of their complicated pseudo-socialist price list.
Proficientz – Product Management University
AUGUST 17, 2018
Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most.
Under10 Playbook
AUGUST 8, 2018
Under10's Steve Johnson had a nice chat with Eric Boduch at Pendo on various product management subjects. Listen to the discussion about teams, agile, purple squirrels, and qualities he looks for in product people.
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.
Craft.io
AUGUST 6, 2018
We’ve just launched a new update to Craft that will transform the way you assign and track your work, here are the highlights. Subtasks. Break any item in your backlog to multiple subtasks, assign and track each subtask separately through your sprints and workflows. Properties Panel.
Mind the Product
AUGUST 2, 2018
The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend.
Pragmatic Marketing
AUGUST 15, 2018
Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams.
Proficientz – Product Management University
AUGUST 20, 2018
A product marketing roadmap for sales is like a popular technique used in deep sea fishing. The captain turns on the sonar to locate schools of fish, you put the appropriate bait on your line, drop it and start reeling in fish. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat.
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Explore how this integrated tool chain will transform modern product management. Authored by leaders in each category, this eBook offers definitive insight and advice on the key workflows integral to the success of modern product teams.
Under10 Playbook
AUGUST 1, 2018
Customers have a problem. Product managers document the problem in a product story and designers reply with a prototype of spec. Remember, product managers are expert in problems; designers are experts in solutions.) But wait! Don’t write that code yet.
Clever PM
AUGUST 9, 2018
It’s become rather commonplace lately for people to dismiss “Agile” out of hand as an industry buzzword with no meaning or substance to it. And in some ways, the term has earned that reputation — mostly from people who use it regularly without really knowing what it means or how it changes an organization — […]. Product Management Agile Backlog Culture Definitions Do's Don't Good PM Interactions PM Scrum Uncertainty
The Accidental Product Manager
AUGUST 20, 2018
Can product managers get people to listen to their radio stations? Image Credit: Thomas Hawk. Here’s an interesting question for you: how much time do you spend each day in your car?
Pragmatic Marketing
AUGUST 10, 2018
A reader sent in the following: Hey Mark, hope all is well with you these days. Saw this article about Web price scrapers and how companies are using them to optimize their pricing (possibly instantaneously). I thought you’d be interested: [link]. Yes, I’m interested.
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Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.
Proficientz – Product Management University
AUGUST 16, 2018
Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what we didn’t know, but now we’re in a much better place.
Mind the Product
AUGUST 21, 2018
Michelle Chu began her career in publishing as a sales assistant at Backpacker, before working in advertising, layouts, and packaging design. She then moved to digital products and eventually to her current role as Senior Product Manager and Head of Design at Alpha.
ProductCraft
AUGUST 7, 2018
Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack. Perspectives. Overcoming ‘Innovator’s Block’: Designing Products with Metaphors. By Mike Storrs – Aug. 7, 2018.
The Accidental Product Manager
AUGUST 13, 2018
Sometimes marketing relationships just don’t work out Image Credit: Always Shooting. As a product manager, you want to be able to get your product out in front of as many potential customers as possible.
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Insights from 300 Technology Product Management Executives and Managers.
Pragmatic Marketing
AUGUST 2, 2018
Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a simple concept to understand and probably impossible to implement. Every buyer has a different WTP.
Revulytics
AUGUST 16, 2018
Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your ( insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or worse, email.
Mind the Product
AUGUST 20, 2018
Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. You can read the earlier posts in this series here , here and here. Sales and Operations Planning (S&OP).
The Product Coalition
AUGUST 12, 2018
The last few years have seen several tools and processes emerge to assist us in managing products. However, most of these tools have focused on the quantitative side but not much to help product managers approach and design solutions to problems.
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Using insight and guidance to deliver exceptional product experiences.
ProductCraft
AUGUST 3, 2018
Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack. Esoteria. Digitally Transforming Language, One Buzzword at a Time. By Tricia Cervenan – Aug. 3, 2018. Share Post: Monday, July 30, 2018. 6:32AM Local Time.
The Accidental Product Manager
AUGUST 6, 2018
We like the Olympics, but do we like them all year long? Image Credit: Ryan Lejbak. If there is one television program that just about everyone watches, after the Superbowl it’s probably the Olympics.
Dear Strategy
AUGUST 13, 2018
On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How realistic should a strategic target be?”. Read The Full Blog Post.
Pragmatic Marketing
AUGUST 3, 2018
The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.
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