Trending Articles

Are Product Leaders Listening to Customers?

280 Group

As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. The Playbook: Make It More About the Buyer – Way More!

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism vision

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Uncovering the Truth by Janice Fraser

Mind the Product

Most big companies have one thing in common with America, that they’ve been dominant for a very long time but are now struggling. They’re seeing the same challenges about how to change so they can be resilient and grow in the world as it is now.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

When to Launch? That’s the Question

Pragmatic Marketing

The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time.

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Lean and Agile: What’s the Difference?

Craft.io

Sometimes it’s good to go back to the basics and examine basic concepts we often refer to without fully understanding what’s meant by them. In this piece, I’d like to address the somewhat confusing subject of the difference between the terms ‘lean’ and ‘agile’.

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Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Here are two considerations. Market Penetration Strategy.

Podcast: How to Persuade People with Ben Newell

Mind the Product

Ben Newell was the first guest we got by recommendation.

How to ship a great app (by using target groups)

The Product Coalition

It’s not enough to have a great idea and build a beautiful app. It’s important to create value for your probable customers. It doesn’t make sense to market to everybody. By defining who your target group is, you can focus on the users that actually use your app and through that, save time and money.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.

Product Innovation Educators

Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews.

The Six Best Product Management Podcasts

ProductCraft

2019 is here, and that means it’s time to dust off that podcast list and discover new things to listen to. Get off to a good start on your product management-related resolutions with our six favorite podcasts. Listen, learn, and enjoy.

Why CEOs Should Not Be Our Primary Source of Customer Input

Mironov Consulting

I work with a lot of CEOs, usually as an advocate for better product and development organizations.

Is Contract Product Management as Scary as it Sounds?

Mind the Product

There aren’t many fixed-term contract roles for product managers in the UK. Job-board figures in major UK cities, including London and Manchester, indicate that just 10% of the market is fixed-term contract work. This is counter to the trend towards portfolio careers across many industries and disciplines, with more and more people feeling the benefit of diverse challenges and more businesses valuing varied expertise.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Local High School Students Use CardBoard to Innovate

CardBoard

Warren Central High School seniors, Garat Phelps , and Christian Holtsclaw were posed a problem. Students within the cosmetology department needed a more reliable way to track their hours throughout the school year to earn their cosmetology license.

Product Managers Need To Understand The Power Of A Newsletter

The Accidental Product Manager

Product Managers know that newsletters can be a powerful way to stay in touch with your customers Image Credit: AJC1. As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products.

Your Ultimate Guide To Better Form Design

UX Studio

Just imagine how you’d feel if you walked into a shop, collected everything in your basket, but couldn’t find the cashier. In the end, you’d likely get extremely upset and leave everything behind without spending a cent. Well, exactly that happens with bad form design in your checkout process.

5 Key Responsibilities of Agile Product Leaders

ProductPlan

What does product leadership look like in an agile context? And, how is it different from leadership in traditional development environments? For the product leaders supporting agile teams, it can be easy to get caught up in the routine of scrums , sprints, and standups.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions.

The art of the follow-up and delightful customer service

Inside Intercom

Part of the familiar ritual of eating a meal in any good restaurant is the moment the waiter asks if you’re enjoying your food and whether there is anything else they can get for you.

How great Product Managers contribute to great engineering cultures

The Product Coalition

Great engineers leave when they are no longer excited by an opportunity. These engineers are in demand, they have other companies constantly knocking on their doors, pitching them exciting opportunities, as well as money, in an attempt to convince them to leave.

10-30-50 Product Management—Shreyas Doshi, Product Lead at Stripe

PMLesson's Ace the PM Interview

Shreyas Doshi is a product lead at Stripe. In this Path to PM post, we discuss switching product management careers and Shreyas's 10-30-50 product management framework to becoming a successful product lead. Previously Shreyas has served as a director of product management at Twitter, and a group product manager at Google and Yahoo! Tell us about how you first broke into product management. My first product job was at EDS (Electronic Data Systems) where I was an engineer.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Product Love Podcast: Gibson Biddle, Product Speaker and Advisor

ProductCraft

This week on Product Love I sat down with Gibson Biddle. Gib was the VP of product management at Netflix and then the chief product officer at Chegg, and is now a speaker, guest lecturer at Stanford, and advisor to several Silicon Valley startups.

3 Questions to Ask About Every Potential Product Feature

ProductPlan

If you’re a product manager, then you know that demands for new features come from all directions. Sometimes these demands come from key customers asking for a specific feature to support a workflow unique to them.

Podcast: Ada & Sachin Rekhi On Growth Everywhere

Sachin Rekhi

Listen on: Growth Everywhere | iTunes | Google Play | Spotify. Ada and I recently sat down with Eric Siu for a discussion on the Growth Everywhere podcast, a podcast focused on sharing the stories of entrepreneurs to help the next generation of entrepreneurs thrive.

Tales from the Marketplace by Ivan Gadeschi

Mind the Product

Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment. There are two sides to Ivan’s business.

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Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Most Brands Hear from Less Than 1% of Their Customers

Apptentive

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.

How to Think Like a Customer Success Manager

The Product Coalition

If 2018 was the year of the Product Manager, then it looks like 2019 will be the year that the Customer Success Manager steals the limelight. Customer Success has grown in stature over the past couple of years. It’s a job title that used to be met with “ Huh? ”

5 books every marketer should read in 2019

Inside Intercom

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. One of the attributes that we all share, however, is an unwavering intellectual curiosity.

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