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Know Enough
The Product Bistro
AUGUST 17, 2019
Product Managers don't need to be experts on the technology, they merely need to know what is enough. Mastery of the role is synonymous with the zen of knowing what you need to know. product management
Trending Articles
5 Machine Learning Lessons for Product Managers
Mind the Product
AUGUST 19, 2019
Artificial intelligence (AI) is probably the biggest commercial opportunity in today’s economy. What does it mean for us as product managers?
Product Management: Leading by Trust
Product Management Unpacked
AUGUST 15, 2019
Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups.
Predictable Delivery: Moving Beyond Velocity
280 Group
AUGUST 19, 2019
Join us on August 30th for our co-hosted webinar with AIPMM, Predictable Delivery: The Power of Estimating and Forecasting , to learn how to achieve predictable delivery and improve the accuracy of your forecasting. If you want to earn the confidence of your executive team, meet your commitments.
How To Take Action on Customer Discovery
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.
Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In
Product Talk
AUGUST 14, 2019
Last month, I spoke at Mind the Product San Francisco. The following transcript is how the speech was written and does not match the talk exactly. I’ll add the video to this post as soon as Mind the Product makes it available.
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More Trending
Good Product Management is the key to Organisational Happiness
Mind the Product
AUGUST 20, 2019
A few years ago I read Tony Hsieh’s book on Zappos , a company that has been lauded for its amazing culture. In the book he shares his view on the four pillars for happiness: progress, purpose, control, and connection.
Product Managers Struggle To Use Price To Make Their Products Popular
The Accidental Product Manager
AUGUST 19, 2019
Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is the price of our product.
Lean UX author Jeff Gothelf on why design must have a seat at the table
Inside Intercom
AUGUST 15, 2019
? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team.
How to design a Remote Unmoderated Usability Test
Userzoom
AUGUST 15, 2019
Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs.
Build Product Progress with a Strong Data Culture
Speaker: Nima Gardideh, CTO, Pearmill
Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.
6 Ways for Product Managers to Manage their Time Off (and Still Drive their Roadmap Forward)
ProductPlan
AUGUST 20, 2019
Product managers receive a lot of advice. You should prioritize this feature. Here’s a new market worth investigating. Some of my prospects say they’d buy our product if it did this. But one suggestion we think product managers don’t hear enough is: Take some time off, unplug, and clear your head.
Platform Management by Brandon Chu
Mind the Product
AUGUST 16, 2019
At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms.
Early Access: Exponent's Software Engineering Course
PMLesson's Ace the PM Interview
AUGUST 14, 2019
We're excited to give you a sneak preview of Exponent's new software engineering interview prep course! Starting today, you can sign up for the SWE Course waitlist to get early access to the course.
Behavioral Targeting for Automated Campaign Personalization
Amplitude
AUGUST 14, 2019
In today’s noisy channels, it’s more important than ever to engage the right user at the right time with the right message. Anyone that sends campaigns knows this is easier said than done. Teams invest time and money in advanced marketing tools to automate campaign development and delivery.
What Is (and Isn’t) Product Management?
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.
Design Thinking With Agility
ProductCraft
AUGUST 19, 2019
“We make products prettier when we could be solving customer’s needs and generating real value.” – Braden Kowitz We couldn’t agree more with Braden Kotwitz’s perspective on designers.
Why Enterprise Architects Need to Be Great Storytellers
ProductPlan
AUGUST 15, 2019
Leaders in technical organizations that want to advance their agendas must be able to communicate a strong vision and rationale for their implementation and technology choices.
Enabling Outcome-Oriented Product Organisations Through OKRs by Sonja Mewes
Mind the Product
AUGUST 16, 2019
While most product people can agree on the attributes of an effective goal, turning them into tangible results is a different story. Goals quickly lose their effectiveness when product teams are not able to link them to the actions of their daily work.
Where I Think “Agile” is Headed, Part 2: Where Does Management Fit?
Johanna Rothman
AUGUST 14, 2019
In Part 1 , I wrote about how “Agile” is not a silver bullet and is not right for every team and every product. This post is about how management fits into agile approaches. Too often, managers think “agile” is for others, specifically teams of people. Teams need to figure out how to manage their WIP, collaborate with the customer, and deliver something small every day. Team-based “agile” is not enough.
The 5 Levels of Analytics Maturity
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Making the Leap to Embedded Product Analytics
Amplitude
AUGUST 20, 2019
Prior to joining Amplitude to work on the Professional Services team, I was deeply entrenched in the business intelligence and analytics world. In that world, product management and product development happened elsewhere in the organization.
Not All Metrics Have to Be Actionable (Gasp!)
ProductCraft
AUGUST 16, 2019
Everyone loves a good metric. As product managers, we probably proudly proclaim that we are getting better at making decisions based on data rather than gut instinct.
Product Managers Should Spend One Day a Month with Their SDR Team
DevelopmentCorporate
AUGUST 20, 2019
Sales Development Reps (SDRs) are the assembly line workers of the enterprise software market in 2019. While product managers are not responsible for sales, they should understand the dynamics of this critical aspect of their product’s sales machine.
The Mindset of Empowerment by Laura Scanga
Mind the Product
AUGUST 15, 2019
As a product manager you’re the monkey in the middle. You have multiple stakeholders, all with different and sometimes competing demands, and it’s your job to manage these.
Make an Impact with Analytics and Journey Maps
Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa
If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.
Never stop iterating: How a Zillow PM perfects a highly complicated product
ProductBoard
AUGUST 20, 2019
Welcome to our Age of Product Excellence series — a deep exploration of the Product Excellence Methodology, the product leaders who practice it, and the excellent products that result.
Catch Software Pirates with Honey, Not Vinegar
Revulytics
AUGUST 14, 2019
Consider it a compliment that a company wants to use your software product, even if it’s an unlicensed version. After all, despite the financial hit, the culprit could have chosen a competitor’s product. But you obviously can’t let the free ride continue.
Product Love Podcast: Jeetu Patel, CPO of Box
ProductCraft
AUGUST 14, 2019
Jeetu Patel has experience in just about every business area you can think of. He’s had stints in marketing, engineering, sales, and now, product. But the one aspect of business that has always fascinated him is scale.
The Beginner’s Guide to Product-Led Growth Metrics
Gainsight
AUGUST 14, 2019
Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges.
The Magic of Intent: Start Knowing The Goals of Your Users
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
Business Outcomes Part III: 11 Tips for Creating Innovation in Business
Agile Velocity
AUGUST 19, 2019
We live in a rapidly changing world–one in which customers change their minds quickly and every business has to fight to stay relevant in their market. If someone else has a great idea before you–or worse, the ability to implement their great idea before you–it could mean the end.
What is participant recruiting and why is it such a challenge?
Userzoom
AUGUST 20, 2019
Ask the nearest researcher what one of their most persistent pain points in conducting user research and usability testing is and we can almost guarantee that recruiting participants is up there near the top. In last year’s State of UX in the Enterprise survey , we asked researchers what phase is the most challenging part of their UX team’s process, and coming in at number one with 47% of the votes was *drumroll* recruiting participants.
3 Essential Community Management Tips from Microsoft’s Dona Sarkar
Centercode
AUGUST 15, 2019
In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program , she unpacks several community management tips for beta program executives, product managers, and other people responsible for Customer Validation.
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