Trending Articles

Persuasion Tips: Pre-Handle Objections

PM Hardcore

(This is the third article in my Persuasion Tips series.). Pre-handling objections” is about showing empathy for your audience. You put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you have answers to some of those worries.

Demo 212

Strategic Options for Mature Products

Roman Pichler

What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows.

Vision 172

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing.

B2B 249

Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […]. The post Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs. appeared first on Nir and Far.


Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

More Trending

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most.

The One Question You Need to Answer as a New Product Leader


Outline The One Question What Could Inhibit My Ability to Succeed? Is it people, process, policies, vision, etc? What do I have control over and what do I not? Do I have the influence i need to change things for the better?

Vision 130

Pseudo-Socialist Pricing

Pragmatic Marketing

Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out of their complicated pseudo-socialist price list.

Cognitive Biases & The Questions you Shouldn’t be Asking by Cindy Alvarez

Mind the Product

No one is immune to cognitive biases. Cindy Alvarez , Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

Persuasion Tips For Product Managers

PM Hardcore

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”.

Agile Software Development: We’ve Come Full Circle

Proficientz – Product Management University

Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what we didn’t know, but now we’re in a much better place.

Steve Johnson on Product Love Podcast

Under10 Playbook

Under10's Steve Johnson had a nice chat with Eric Boduch at Pendo on various product management subjects. Listen to the discussion about teams, agile, purple squirrels, and qualities he looks for in product people.

Agile 130

Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams.

The Product Cloud: An Integrated Toolchain Transforming Product Management

Explore how this integrated tool chain will transform modern product management. Authored by leaders in each category, this eBook offers definitive insight and advice on the key workflows integral to the success of modern product teams.

The #1 Answer in Product: It Depends

Mind the Product

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend.

Subtasks – Craft`s big update is here

We’ve just launched a new update to Craft that will transform the way you assign and track your work, here are the highlights. Subtasks. Break any item in your backlog to multiple subtasks, assign and track each subtask separately through your sprints and workflows. Properties Panel.

“Agile” is More Than a Buzzword: Three Truths Behind the Manifesto

Clever PM

It’s become rather commonplace lately for people to dismiss “Agile” out of hand as an industry buzzword with no meaning or substance to it. And in some ways, the term has earned that reputation — mostly from people who use it regularly without really knowing what it means or how it changes an organization — […]. Product Management Agile Backlog Culture Definitions Do's Don't Good PM Interactions PM Scrum Uncertainty

Agile 82

3 Keys To Feature Validation

Under10 Playbook

Customers have a problem. Product managers document the problem in a product story and designers reply with a prototype of spec. Remember, product managers are expert in problems; designers are experts in solutions.) But wait! Don’t write that code yet.

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

Price Data, the Internet Arms Race and You

Pragmatic Marketing

A reader sent in the following: Hey Mark, hope all is well with you these days. Saw this article about Web price scrapers and how companies are using them to optimize their pricing (possibly instantaneously). I thought you’d be interested: [link]. Yes, I’m interested.

Improving Cold Calling with Product Usage Analytics


Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your ( insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or worse, email.

Partnerships That Don’t Work Out For Product Managers

The Accidental Product Manager

Sometimes marketing relationships just don’t work out Image Credit: Always Shooting. As a product manager, you want to be able to get your product out in front of as many potential customers as possible.

Overcoming ‘Innovator’s Block’: Designing Products with Metaphors


Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack. Perspectives. Overcoming ‘Innovator’s Block’: Designing Products with Metaphors. By Mike Storrs – Aug. 7, 2018.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

A Quick Primer on Psychology for Product Managers

The Product Coalition

The last few years have seen several tools and processes emerge to assist us in managing products. However, most of these tools have focused on the quantitative side but not much to help product managers approach and design solutions to problems.

What Is Value-Based Pricing?

Pragmatic Marketing

Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a simple concept to understand and probably impossible to implement. Every buyer has a different WTP.

B2B 91

Indistractable: How to Master the Skill of the Century by Nir Eyal

Mind the Product

Is the world more distracting than it used to be? It certainly seems that way. Not just when we’re walking down the street, but at work, and with our families and friends as well.

Dear Strategy: 056 Setting Realistic Strategic Goals

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How realistic should a strategic target be?”. Read The Full Blog Post.

The Data-driven Product Manager's Handbook

Using insight and guidance to deliver exceptional product experiences.

Can NBC Product Managers Make The Olympics An All Year Event?

The Accidental Product Manager

We like the Olympics, but do we like them all year long? Image Credit: Ryan Lejbak. If there is one television program that just about everyone watches, after the Superbowl it’s probably the Olympics.

Digitally Transforming Language, One Buzzword at a Time


Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack. Esoteria. Digitally Transforming Language, One Buzzword at a Time. By Tricia Cervenan – Aug. 3, 2018. Share Post: Monday, July 30, 2018. 6:32AM Local Time.

 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own.

Why I Traded Private Equity for Product

Mind the Product

Last year I marked my fifth year of working with private equity firm Better Capital and its portfolio companies. Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This is the story of why I traded private equity for product. I spent my days at Better Capital working with private equity veteran Jon Moulton, and helping to acquire, turn around, and then sell companies.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.