Trending Articles

Price Increases: Big and infrequent, or small and annual?

Pragmatic Marketing

Amazon just increased the price of Amazon Prime by 20%. That’s a big jump all at once. The good news is this was the first increase in 4 years. In 2014, they increased the price by 25%. These big price increases must impact their subscriptions.

Product Owner vs Product Manager: Worry About Outcomes not Titles

Mind the Product

Over the past year I’ve worked with hundreds of product managers in dozens of companies, and there’s been one question that has sounded like a persistent drum beat: “ What is the difference between the role of a product owner and a product manager? ”.

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Product Leadership in Scrum

Roman Pichler

Three Types of Leadership. Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. Each role provides a distinct type of leadership. As the product owner, you lead the product and are responsible for its overall success.

Fashion Teaches Product Managers About Speed To Market

The Accidental Product Manager

In the fashion industry, speed to market is what matters Image Credit: GoToVan. If you had to, how quickly could you get a new product to market? One month, two months, 6 months, a year?

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

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Gatorade Product Managers Go High-Tech

The Accidental Product Manager

Gatorade wants to help you to know when to drink Image Credit: Mike Mozart. I’m pretty sure that we all know about Gatorade – the brightly colored sports drink that we always see pro athletes drinking during matches and pouring on their coaches when they win a game. However, times change.

Confused Buyers Don’t Buy—Or Do They?

Pragmatic Marketing

An important rule I teach in the Price course is that confused buyers don’t buy. If you have a complex price list, then this is your buyer’s experience. He has a 30-minute break betwee n meetings and picks up your price list to figure out what the company needs.

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

First Round Review

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

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3 Titles; 3 Horizons

Under10 Playbook

The Three Horizons model—developed in “The Alchemy of Growth,” by Mehrdad Baghai, Stephen Coley, and David White of McKinsey & Company—is one of the many useful frameworks used in our strategy workshops for product managers.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Does Anyone Really Want To Shop For Food At Amazon?

The Accidental Product Manager

Sure they are good at selling books, but are they any good at groceries? Image Credit: Wired. Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands.

How to Start From Scratch and Prioritise by Marcel Britsch

Mind the Product

Accept that a lot of things you do are throwaway. They’re a means to an end, not the final output. Marcel Britsch is a consultant with Equal Experts. In this ProductTank London talk, he covers the complexities of prioritisation when you’re starting from scratch.

Ability to Pay vs. Willingness to Pay

Pragmatic Marketing

In a recent Pragmatic Marketing Price class, one student “corrected” me to say it wasn’t willingness to pay that matters in pricing, rather it was ability to pay.

Our 6 Must Reads For Creating and Accelerating Trust on Teams

First Round Review

Trust is intangible, but foundational to nearly every part of company-building. We've assembled our top posts from leaders who have gotten particularly tactical with fostering trust on their teams. Continue reading at First Round Review »

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Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

Book review: This Might Get Me Fired

Under10 Playbook

Are you an intrapreneur? While many product managers are involved primarily with developing and delivering someone else’s idea to market, some are actually driving strategy for a new product.

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What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. Dear Diary, I couldn’t think of anything interesting to write, so here’s some lorem ipsum”. What is a diary study?

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Using Habit-Forming Technology for Good by Nir Eyal

Mind the Product

Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world.

May BOM: Buyer Personas

Pragmatic Marketing

May’s Box of the Month is buyer personas. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts to help you create archetypical profiles that representing key buyer populations for your products and services.

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

First Round Review

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer. Continue reading at First Round Review »

Product Backlog vs. Sprint Backlog

Proficientz – Product Management University

What’s the difference between a product backlog and a sprint backlog? There are two key differences between a product backlog and a sprint backlog. A sprint backlog typically covers a few sprints whereas a product backlog covers a much longer timeframe like one or two quarters. The second difference is the content and context within each document.

How Apps Can Shape Your Future Self

Nir Eyal

Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions. Their mission is […]. The post How Apps Can Shape Your Future Self appeared first on Nir and Far. Behavioral Design In Action

What is Self-Awareness and why Should you Care?

Mind the Product

The biggest opportunity for improvement – in business, at home, and in life – is awareness. Alan Mulally, former CEO of Ford Motor Company. In 2006, Alan Mulally took over as president and CEO of a struggling Ford Motor Company.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

Pragmatic Marketing Framework Update

Pragmatic Marketing

Our courses are constantly evolving, a reflection of what we have learned teaching thousands of companies for 25 years. The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers.

Product to Product: Venmo’s Ben Mills on the messiness of leading a product team

Roadmunk

It’s the second last episode of Product to Product’ s second season! Listen to the episode below: As we reach our final stretch of exploring the human side of product , we’re joined by Ben Mills , Head of Product at Venmo, this episode.

Four Steps to Product Feature ROI

Proficientz – Product Management University

Senior executives often request a product feature ROI prior to approving plans for product development. It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand. Most products and features are usually interrelated at some level and target the same markets and customers, so how is it possible to predict revenue and cost estimates on a feature by feature basis? The short answer is, you can’t, It’s all guesswork!

Motivate your star performers with meaningful career conversations

Inside Intercom

Imagine walking into the office one morning and having your star team member ask if you have a few minutes to talk. In person. Your instincts tell you nothing good is going to come out of this conversation. And unfortunately, your suspicions are confirmed when they hand you their resignation and explain they’ve been offered “a new and exciting opportunity” that aligns with their career aspirations. You’re thinking, “How did this happen? What could I have done to prevent this?”.

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

Failure is Yours, Success Belongs to the Team by Tessa Cooper

Mind the Product

Summary: A ProductTank London talk that advises you accept that you are part of any failure that happens and be specific about the issues that you face. This helps you to work through them as a team and sets an example for others to follow.

Boost Enterprise Sales With Leads From Product Trials

Pragmatic Marketing

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.;

“Product” is More Than Just Development

Clever PM

It’s far too common in the world of Product Management for us to wind up being narrowly focused on the actual product development cycle – define, build, measure, repeat. But there’s far more to building, launching, and maintaining a successful product than just what goes on between Product Management and Development. The best and most […]. Product Management Agile Interactions Learning Planning Priorities Roles Uncertainty

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Proficientz – Product Management University

If you’re a dog owner and your clothing is routinely covered with pet hair, do you reach for the generic lint roller or do you buy the “pet hair pick up,” a product that’s basically a lint roller with a picture of a dog on the label? Most dog owners will choose the pet hair pick-up because it speaks to their specific need.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.