Trending Articles

Starbucks Raises Prices – Good or Bad Decision?

Pragmatic Marketing

Recently, Starbucks raised prices on its coffee. The company said it raised the price of a tall (small) by 10 to 20 cents, or in the ballpark of 5% to 10% of the original price. What will happen?

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How to Apply Lateral Leadership in Agile Environments by Tim Herbig

Mind the Product

Lateral leadership describes the art of efficiently influencing others around you without formal authority. It is essential for succeeding in the implicit leadership position that product managers find themselves in.

Owning Agile by Jeff Patton

Mind the Product

Bashing agile is in vogue at the moment, so when veteran product manager and product design evangelist Jeff Patton suggested it as a topic for his keynote talk at MTP Engage I jumped at it. If the audience was expecting a speech which shot down agile methodologies, they were wrong.

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Digital Transformation and Product Management

Roman Pichler

Recognise the Importance of Product Management. A digital transformation is a major change program that helps a company succeed in the digital age.

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

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Building Relationships with Other Team Leaders

UserVoice

No product leader should be surprised how much their new job features coffee meetings and impromptu chats. There will be plenty of leaders at your level (sales, support, success, marketing, etc.)

Can Starbuck’s Product Managers Take It Upscale?

The Accidental Product Manager

Will it be possible to make Starbucks even more upscale? Image Credit: By Source. Doesn’t it seem as though the Starbucks coffee shops are just about everywhere by now?

Customer Journey Map – B2B Marketing Rules

280 Group

Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. With this real-world understanding of the terrain you can plot the most effective path through it. [Of

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When Customers Won't Pay

Under10 Playbook

What do you do when customers love your content but won't pay for it? It’s time to consider advertising. Frederic Filloux. editor of the Monday Note , writes, "Publishers can’t have both ways; people paying for content should be spared advertising, period.".

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

Price Is ALWAYS the issue. Price Is NEVER the issue.

Pragmatic Marketing

Price is awesome. It is part of every sale. Every customer wants to buy at a lower price. Every company (or most at least) wants to sell at higher prices. It’s a universal truth. Recently, while teaching, I asked: “What are the reasons sales gives for losing deals?”

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Strong Engineering Culture, Strong Product Culture by Andrew Martinez-Fonts

Mind the Product

What does culture have to do with building great products? In my opinion, everything. I’m a group product manager at Yelp, and in this presentation from MTP Engage, I look at why it’s so important to create a supportive culture where product people and engineers collaborate and trust each other.

Free Webinar: TGI Friday’s, Marriott and Esurance On Delivering Personalized Product To The Connected Consumer

The Accidental Product Manager

Delivering Personalized Product To The Connected Consumer. With the digital ecosystem expanding and consumers moving beyond just mobile it is crucial for brands to deliver seamless multi-platform experiences and personalize interactions for their customers.

Women in Product Management: Megan Schmidt, VP Product Management at CompuGroup Medical

280 Group

For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical. To read the entire series on Women in Product Management make sure to sign up for our newsletter. I started out working in more of the technical side. I was working in laboratories and the biology field and ended up moving from research into industry.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Mow the Lawn: A Product Story

Under10 Playbook

We always have more work than can be done. We need a way to organize the work so we know what's pending, active, and complete. Most families have some form of “Honey-do” jar. Things for “honey” to do when time allows.

Value-Based Pricing and Everyday Low Prices (EDLP)

Pragmatic Marketing

Here’s a challenging question from a reader: “Value-based pricing” has made a buzz in the dialogues of pricing practitioners and academics. Should all companies change their pricing strategy to value-based pricing? What about companies with an everyday low price (EDLP) strategy?

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. His methods have got us much more in tune commercially, and thinking strategically.

Product Managers Learn How To Deal With A Close Shave

The Accidental Product Manager

Gillette product managers are having to change their focus Image Credit: Naotake Murayama. All right, how about a quick show of hands out there. Who has spent any time today thinking about the razer that they use to shave with? I’m suspecting that I’m not seeing very many hands up.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

Machine learning isn’t as hard as it looks

Inside Intercom

It’s easy to believe that machine learning is hard. An arcane craft known only to a select few academics. After all, you’re teaching machines that work in ones and zeros to reach their own conclusions about the world. You’re teaching them how to think! Indeed, the majority of literature on machine learning is riddled with complex notation, formulae and superfluous language. It puts walls up around fundamentally simple ideas.

You Have 8 Seconds

Under10 Playbook

I can't recall where I found this—I thought it was in yesterday's email digests but now I can't find it. Happily, the graphic sources Nathan Bernard of The Next Web who shares this insight about attention spans. Our attention span is now shorter than a goldfish. A goldfish.

The Ultimate Guide to Positioning

Pragmatic Marketing

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. You hope it creates more awareness, helps drive qualified leads and shortens the purchasing decision.

#mtpcon San Francisco in Your Words

Mind the Product

Last July Mind the Product returned to the epic Davies Symphony Hall in San Francisco for yet another day of learning, sharing, and appreciation of the craft of product management.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

2018 State of Digital Product: Tesla, Google, IBM and 1000+ Brands Discuss Digital Challenges

The Accidental Product Manager

2018 State of Digital Product. Product managers understand that the number of connected devices that consumers use has increased and now includes a wide spectrum of devices. Consumers are more informed than ever before with more available options and want a seamless connected experience across their customer journey. Incite Group just published an in-depth, research-led report on the state of digital product, based on feedback from over 1000 product, UX design and engagement executives.

Trust your instincts or rely on procedure – when to design with intuition

Inside Intercom

A few years ago, we had a seemingly simple problem to solve: our customers needed an easy way to set realistic expectations around their response times to conversations in our Messenger. Did this prove that we should have trusted our intuition all along?

Why Do Google and Apple Want You to Use Your Phone Less?

Nir Eyal

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]. The post Why Do Google and Apple Want You to Use Your Phone Less? appeared first on Nir and Far. Digital Distraction

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Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Whenever I work with a new team, I always begin with roles and responsibilities. Who owns what? Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions.

Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. Qualitative vs. Quantitative is an argument that shouldn't happen. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Lost in the Agile Jungle? by Christian Becker

Mind the Product

When we compare today’s agile product management in practice with what we have seen some 10 years ago, not much has changed: Agility is still mainly limited to UX labs and A/B testing, and misses the potential value that could be found between the initial idea and a working product.

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How startups die from their addiction to paid marketing

Andrew Chen

[Originally tweetstormed at @andrewchen , Follow me for more!]. Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs.

How to make product improvements

Inside Intercom

Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements.

Hypergrowth and The Law of Startup Physics

First Round Review

Reboot.io founder and professional coach Khalid Halim has guided the leadership at Coinbase, Lyft and Checkr through some of the steepest parts of their growth curve. Here, he shares the two promises every founder must make before hypergrowth. Continue reading at First Round Review »

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). And sometimes the most important feature for selling your product is one that customers never end up using.