Trending Articles

Featured Product Management Consultant: Ken Feehan

280 Group

Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a consultant is and how Product Managers can be more strategic.

Storytelling For Product Managers – The TL;DR Version

PM Hardcore

In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version. Do you hem and haw when asked talk about one of your accomplishments? Do you stick to a “just the facts, ma’am” approach when telling a story?

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders.

Should Product Managers Allow Customers To “Hack” Their Product?

The Accidental Product Manager

IKEA is designing products to be modified by their customers Image Credit: Lee Haywood. As product managers we believe that we are reasonably smart people. We know what our customers want.

Lessons From Building Experimentation Programs From the Ground Up

Creating an experimentation culture is challenging. Bill Hinderman has been down that road - four times at four separate companies. Drawing on his experience from building and running experimentation programs at Orbitz, Expedia, Raise, and Vivid Seats, he’ll provide a framework for establishing an experimentation culture.

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How Can Product Managers Get Their Customers To Ride?

The Accidental Product Manager

Product managers need to find out how to get young people to ride motorcycles Image Credit: Jokamies.fi. How do you get to work every day? If you are like most of us, you jump into a car and drive there.

Doing Things that “Do Scale”

bpma ProductHub

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

How Netflix’s Customer Obsession Created a Customer Obsession

Nir Eyal

Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San Francisco on April 11th. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” […]. The post How Netflix’s Customer Obsession Created a Customer Obsession appeared first on Nir and Far. Behavioral Design In Action

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Announcing World Product Day – the World’s Largest Product Management Event

Mind the Product

This year we’re celebrating the 8th Anniversary of ProductTank, our global series of product management meetups for product people, by product people, and what better way to do that than to host the world’s largest product management event?

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Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

Podcast: How to Think Like a Product Manager

Melissa Perri

I was very excited to be on Roadmunk's podcast talking about Product Institute and how we teach Product Managers to think. The key takeaway is: it's not a linear process. Product Management involves a lot of assessing and analyzing before acting.

Don't Waste Your Survey

Under10 Playbook

I'm a satisfied customer of WellsFargo. Never had any problems. Got this survey card recently asking how they can best serve me in the future. I have a couple of issues: Don't they know what services I use? How does knowing these answers help them understand how to better serve me?

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Cut Through The Small Talk and Connect — Lessons from 130+ Dinners, Summits and Salons

First Round Review

Anita Hossain has a gift for turning conversations into community. Throughout her career, she's found ways to help leaders cut through the small talk and surface what matters. Continue reading at First Round Review »

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Peak-end rule: Why You Make Terrible Life Choices

Nir Eyal

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. […]. The post Peak-end rule: Why You Make Terrible Life Choices appeared first on Nir and Far. Behavior Change Uncategorized

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. They are a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

How to Simplify Your Value Proposition: A Case Study

Mind the Product

It pays to be ruthlessly simple about your value proposition. While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit.

A UX introduction to instructional design

Userzoom

Under the broad umbrella of human-centred design, user experience design (UXD) and instruction design (ID) are two titans with surprisingly little awareness of each other.

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Maybe We Should Be Problem Managers

Under10 Playbook

One of the great things about product management is touching every part of the company. We work with sales and marketing, development and support, professional services and finance.

Here's How Women and Startups Can Accelerate Pay Equity in Tech

First Round Review

Over two decades, Jana Rich has seen hundreds of compensation negotiations, including patterns in who wins, who loses and why. Read on to learn how startups can begin with good comp hygiene early on, and what candidates can do to be empowered and equipped to get the comp they deserve.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

Talking Directly with (Real) Customers

Mironov Consulting

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce.

Solving Product Development Challenges With Product Review

Mind the Product

Have you ever worried about knowing what to do next for your product? Often, the qualitative and quantitative data you have on hand about your product can provide only a fuzzy outline of what is happening and it can be challenging to know if you’re heading in the right direction.

The 5 insights understood by all great SaaS sales reps

Inside Intercom

Great SaaS sales reps can change your entire business. The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach. So what is it about these SaaS sales reps that differentiates them from the rest? What do they know about the industry that mediocre sales reps don’t?

Remember with a Product Journal

Under10 Playbook

We often seem to live in the moment. A phone call, an email, a meeting. And whoosh! the day is gone. A product journal reminds you what you’ve done and what you’ve planned. In 1971, we were one of the last families in our neighborhood to buy a color television.

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Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Product to Product: Melissa Perri on how to think like a product manager

Roadmunk

It’s episode two of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: This season we continue to explore the human side of product.

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Creating the Ultimate Customer Experience Starts With Being a Customer

Proficientz – Product Management University

It’s the little things that matter most when it comes to raising the customer experience from good to great. Sometimes there’s no substitute for just being “the customer” yourself. As a bona fide road warrior, I spend more than my fair share of time in hotels. I have to say, the hotel industry has done so many things over the years to create a better experience for the business traveler.

Travel 109

How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features.

All walk and no talk? How to grow your product’s voice

Inside Intercom

The way we interact with the world is increasingly determined by the software we use, but despite that growing dependence, we only truly connect with software on an emotional level when it speaks to us in a distinctly human voice. So, how does software take on a personality of its own? That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year. That means building multiple new products, each with their own signature brand voice.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). And sometimes the most important feature for selling your product is one that customers never end up using.

Interview: How Friends of the Earth is UX testing for GDPR

Userzoom

The General Data Protection Regulation (GDPR) is fast approaching. From May 25th there will be a step-change in how every company in the EU uses and stores personal data.

How to Discover Opportunities for New IoT Products

Tech Product Management

Companies are embracing the promise of the Internet of Things for disruption and growth. They see it as an opportunity to leap-frog the competition and significantly grow their revenues. And yet, many companies are failing and growing disillusioned.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Solution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell?

How Going Part-Time Made me a Better Product Manager

Mind the Product

In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. Part-time product manager roles are rare, but luckily I worked for an employer who was open to the idea. So after a successful trial period of using paternity leave for one day a week, I spent the best part of five years working a four-day week. Here’s how it made me a better product manager.

How Agile Approaches Change Project, Program, and Product Measures

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Before agile approaches took the world by storm, we used Gantt charts and defects to measure project and program progress. We had trouble measuring product progress until just before release—often too late to change anything. Join Johanna as she discusses how agile approaches change what we measure, and possible measures you might use in projects, programs, and to assess the product as the team(s) build it.