Trending Articles

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

It’s easy to say “Get out of the building.” We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) to find their problems. But for some of us that’s just not actionable advice.

Value-Based Product Roadmaps: They Should Mirror a Customer Org Chart (Video)

Proficientz – Product Management University

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users.

The One Fitness App That Hooked Me For Good

Nir Eyal

Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe our workout habits today, would think we’ve lost our minds. We lift heavy objects into the air and return them to the exact spot where we picked them up.


Product Success Management Issues – Akshay Mahajan – Episode – PSMI002

Spice Catalyst

This is our second episode of Product Success Management Issues Podcast. In this episode, David Fradin talks with Akshay Mahajan, Vice President of Product Management at Cosential. Linkedin ? This is our second episode of Product Success Management Issues Podcast.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

The Outstanding Speakers at #mtpcon San Francisco 2019

Mind the Product

Mind the Product returns to San Francisco and the famous Davies Symphony Hall on July 15-16. 2019 promises to continue our run of amazing conferences, with a pre-conference Leadership Forum, even more workshops, more networking events around the conference, and more fun than ever before.

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How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. Listen to our podcast here, or read the transcription below! How did you first break into product management? As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation.

5 Product Management Books to Read in 2019


One of the greatest things about the product management space is the wide availability of game-changing information out there. We’re thrilled by the sheer volume of product management books published each year.

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Is It Time For Product Managers To Go Meatless?

The Accidental Product Manager

What role can product managers play in the creation of meat product substitutes? Image Credit: Kelly Garbato. So let’s see a show of hands. Who here enjoys a delicious, juicy, burger? Hmm, I don’t see everyone’s hands going up, but I do see just about everyone’s hands going up.

How our Success is Killing us by Matt Stratford

Mind the Product

In this ProductTank London talk, Matt Stratford, Senior Product Manager at Elsevier, shares a reminder that the Earth cannot sustain the level of consumption our modern society has built. For the sake of the planet, Matt suggests “product management for good”.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Video: The Style of Product Management

Sachin Rekhi

Video: The Style of Product Management. Slides: The Style of Product Management. Essays: The Art of Being Compelling | Engaging in Product Debates. In January I was invited to Atlassian to share my wisdom on product management with the global product organization.

How To Boost Your App’s Growth With Strong Branding

The Product Coalition

What do you first think of when you hear about luxury men’s watches? If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding.

Product Scaling Secrets from 4 Companies that Cracked the Code


Leading a product team during a high-growth period can be exciting. The team grows, roles shift, output increases, and many other pivotal changes happen within the product team and the organization as a whole. At the same time, rapid growth can present some challenges for product management.

Product Love Podcast: Brian Brinkmann, VP of Product Marketing at Logi Analytics


This week on Product Love, I talked to Brian Brinkmann, the VP of product at Logi Analytics. When Brian graduated with his MBA from the Kellog School of Business at Northwestern University, he could have taken a variety of paths — investment banking, management consulting, etc.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Changing the Weather Inside your Organisation by Tom Loosemore

Mind the Product

In this #mtpengage Manchester talk, Tom Loosemore of Public Digital talks about how to create the right climate internally to do “good” product management, as often, it’s the internal climate that’s more than half the battle of building good products.

Conversion Optimization Glossary

AB Tasty

Whether you’re new to Conversion Optimization or trying to brush up on your skills, there’s a lot of CRO terms that you may not be familiar with and need to master for the success of your website. This article was originally posted on AB Tasty as Conversion Optimization Glossary.

How to Get Developers Involved in Product Efforts

The Product Coalition

At Anaxi, we don’t have a product manager. Seem weird? We’re not the only ones to do that…for instance, that’s also the case at Apple. But in our case, this role is spread out across our remote engineering team. In this article, I will detail why we do this and how we do it.

Transitioning from Managing Products to Managing Product Managers


Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? You’re smart to look into this. The responsibilities of product leadership and the skills required, are very different those of a product manager.

Add Value with a Dashboard Refresh: What You Need to Know

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve? Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.

Crafting a New Kind of Product Conference


In the fall of 2017, we decided we wanted to build a special place for product people — somewhere they could turn to for real perspectives from other product practitioners, a place with authentic, and sometimes opposing, opinions.


Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched.

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Welcome Trello Fans!


We know we have several customers who really like Trello. It’s really easy to use, doesn’t cost money and is so versatile in its uses. Today, the CardBoard team is proud to announce support for Trello integration!

Gaining (And Inspiring) Confidence as a Product Manager

The Product Coalition

Influence is probably one of the most valuable currencies as a product manager. Because you likely don’t have a lot of authority, you have to rely on your ability to understand others and help them understand your perspective and ideas. A key part to influence is having and inspiring confidence.

The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.

Product engagement: the most important metric you aren’t tracking for your SaaS business

Inside Intercom

If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time.

Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report


Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum.

Product Management Fears and how to Face Them

Mind the Product

In general we product people are a courageous bunch, but beyond our confident exteriors can reside a few honest (and I would argue, healthy) fears with which we wrestle, whether we admit to it or not! I have a secret, not one I talk about often, if at all. Yet it preoccupies me as I commute to work, eat my lunch, or sit in the office… what if I am the only person who struggles with product management? Everybody else has it all sewn up don’t they? Don’t you?!

TEI 216: Avoid disruption and create new value for customers – with Thales Teixeira, PhD

Product Innovation Educators

Map your value chain and rethink your business model to stay ahead of the curve. Many companies have faced disruption. Of course, Uber and Airbnb are the poster children of disruption, but there are many more. Kodak was displaced by the digital camera.

5 Product Traps - And Better Paths

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Is your agile team overloaded with feature requests, with no time for discovery? Do your roadmaps read like impossible wish lists? Well, you’re not alone. It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery? Johanna Rothman has seen this all too often across many different organizations. She will take us through five common traps that agile product teams fall into – and likely you are in several of those traps right now. And good news - she has ways to avoid them!

Lawrence of Arabia, the Original Agile Disruptor, Had Sore Feet

The Product Coalition

… And what that means for startups and innovators today [We were] just sentient puppets on God’s stage: indeed, our taskmaster was merciless, merciless, so long as our bruised feet could stagger forward on the road … so very brief and sore was life with us.

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The Four Skills of Product Management

PMLesson's Ace the PM Interview

PM roles vary a lot. But what are the skills every product manager must know? Beyond some core competencies, most PM roles require a highly variable combination of four major skill-sets: The primary competencies of Product Management. I’ve included relevant skills between each.

10 apps every sales team should know about

Inside Intercom

“Time is money.” Never does that phrase ring more true than when you’ve wasted days going back and forth over email to coordinate a sales meeting or spent hours manually copying and pasting data between tools.

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