Trending Articles

The Secrets of Highly Successful Products: The Sales Discovery Call

PM Hardcore

When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. This starts from the first call with the prospect. If a sales person asks the wrong questions during that first call….

What Can McDonalds Product Managers Do To Capture Young Customers?

The Accidental Product Manager

McDonalds needs to find ways to attract more young people Image Credit: Mike Mozart. The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone.

Your Team is Smarter Than You Are: Why Autonomous Product Teams Work Better

Mind the Product

I’ve always argued that product management is a team sport. But as soon as you have more than one team in an organisation and you need them to interact with each other, you introduce friction.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

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Convert your hottest leads right from Slack with our new two-way integration

Inside Intercom

Today, we’re introducing a new two-way Slack integration that allows you to respond to leads super fast from the app you have open all day. The relationships we have with our customers are maintained by the conversations we have with them. Real-world conversations are dynamic, fluid interactions that adapt to the spaces we have them in. Traditionally, our online conversations are more rigid, taking place in specific locations like a mobile app or particular channel.

How to Apply a Design Sprint to Voice-Based Products

Mind the Product

At the outset of 2018, there are already over 50 million voice-based devices shipped, up from 1.7 million in 2015 (see footnote). Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them.

Are you on the path to product excellence?

ProductBoard

Every day I talk to product makers. Some have many years of experience, others are just starting. Some lead large teams, others are a team of one. Some have “product” in their title, others work in design, marketing, engineering. By now, I’ve talked to thousands of them and I’ve noticed that the most successful product makers share characteristics that put them on a different path, a path to. Source. Ideas

The Customer Isn't Always Right

Under10 Playbook

Do you ever get unreasonable requests from customers—or their sales reps? You’re not alone. Is there such a thing as a bad customer? Yes, sometimes. We all get requests from customers—some reasonable and some otherwise.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

Leading Through Shared Goals

Roman Pichler

The Product Leadership Conundrum. As the person in charge of a product, you are responsible for achieving product success. But you can’t accomplish it on your own and rely on the development team and stakeholders.

SaaS marketing 101: marketing for growth and survival

Inside Intercom

There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to make sure your customers see your message is to understand their behaviors and mindset. There’s a strong parallel between surviving in the wild and starting a business. You’ll either find customers and get them to pay you, or your business will fail and your idea will die. Looking at your business in this stark way will put you in the right mindset.

Why Data Science and UX Research Teams are Better Together

Mind the Product

UX 30

Four Categories You Need to Nail for Healthy Startup Growth — and Top Tips for How to Do It

First Round Review

Mike Brown managed all facets of Uber's business in Asia for four years as it went from $0 to billions. Here are his key takeaways for early startups to lay the groundwork for healthy growth. Continue reading at First Round Review »

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Align Your Team with a Team Briefing

Under10 Playbook

Share business, market, product, and domain information to provide insights for your teams’ deliverables. When I first started in product management, I was led to believe that developers were factory workers; I was just supposed to tell them what features to build.

Three Ways to Think About Value

Johanna Rothman

I was on vacation last week, thinking about value. Depending on my role, I might think of value as: Delivery of a feature or story, assuming it’s the right level of quality and when I want it. Information about the story.

Demo 14

Successful employee onboarding should focus on culture

Inside Intercom

Onboarding new employees is a hard process to do well. You might think of onboarding as something you just have to check off your list, but it’s easy to forget that things which are second nature to you are totally new and unknown to someone that’s just started. I joined Intercom a few months ago as an engineering manager and onboarding for the first time in a while made me realize some things I hadn’t before. One area that’s especially fraught with challenges is your company culture.

Techniques to Help you Build a High-Performing Team

Mind the Product

I think of high-performing teams like a personal best on a run: they don’t happen overnight or by accident, but they’re worth it. As product managers, we’re often on point for building team culture. And we really feel the benefit of it when teams are working well together: a team that can move fast, understand each other and make effective decisions is a team that ships and iterates faster than a team full of people who struggle to understand each other or the outcomes they’re trying to reach.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

What I Learned about Management and Culture from Growing Uber’s Asia Business from Zero to Billions

First Round Review

For four years, Mike Brown oversaw all aspects of Uber's business in Asia. Now he's sharing what startups can learn from his experience to go big. Continue reading at First Round Review »

DEBATE: Prioritization Approaches

Under10 Playbook

Listen in on a humorous debate between Steve Johnson of Under10 and Rich Mironov , Silicon Valley's expert on product management and author of Product Bytes. The topic: Prioritization - should you use an Algorithmic approach or Consensus?

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Would you hire yourself?

Inside Intercom

That’s right, would you offer yourself a job at your company? It’s a question every interviewer should ask themselves. No, this isn’t some theoretical mental exercise. It’s actually a powerful question to ask yourself when you’re looking to expand your team but find yourself paralyzed with options. When you are a small but growing company or team each additional hire has a disproportionately large impact.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

4 Challenges That Get in the Way of Effective Product Leadership

Mind the Product

I recently had the opportunity to attend a roundtable discussion for product leaders in London. Under strict observation of the Chatham House rule , the group picked out a host of themes for discussion, and I’ve chosen the four topics which seemed to resonate universally, along with a selection of the considerations mentioned and the approaches people are taking to tackle them. Decision Making: Data vs Gut Feeling.

Report templates for less status meetings

Folding Burritos

In my previous post , I described a way to think about our internal product communications, and how that can help us optimize our time and make us more effective as Product Managers.

The Power of Customer Success Stories

Under10 Playbook

What is the profile of your ideal customer? Success stories about your ideal customers make great sales tools. Based on these most successful profiles, you may need to re-segment to focus your promotional and sales energies on these ideal personas.

Stop Validating & Start Co-Creating

Product Talk

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.

Make Sales & Product meetings a win-win

Inside Intercom

There are two truths about sales and product. One, salespeople hate when deals stall because their product is missing a vital feature. Two, product people hate building features no one uses. A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. What does that look like in practice?

Life Beyond Google Analytics: Pick the Best Tools for the job

Mind the Product

Google Analytics as Your Default Platform? Sure, if it’s 2010… A product manager’s role as an analyst is sometimes forgotten or not recognized. As a product manager, the impact of your business decisions will be measured by your product’s front-end data.

The Indispensable Document for the Modern Manager

First Round Review

To build the strongest teams from the get-go, PatientPing Co-founder and CEO Jay Desai has written the definitive user guide — on himself. Read on to see how his tactical framework creates the bedrock for productive employee/manager relationships. Continue reading at First Round Review »

Mobile Testing on iPhoneX – What Developers Need to Know

Amir Rozenberg

Apple (again) reinvented the display with the introduction of the notch on iPhone X screens ( soon on 3 more models , and likely, eventually, across the fleet). From a developer perspective, that innovation may not have been as popular.