Trending Articles

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market.

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The Secret Truth About Your Methodology and Processes

PM Hardcore

What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality. Do it better over time. A product organization that achieves those goals is much more likely to be successful.

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Product Marketing or Product Management

Pragmatic Marketing

Roles Before Titles. The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y.

Overcoming your Company’s Fear of Failing


The latest generation of entrepreneurs has contributed its share of buzzwords and mantras to the business lexicon with mixed results. We all now know “unicorns” aren’t just mythical horses. Disruption” is a legitimate strategy for a company trying to break into a new market… and a legitimate fear for those already making money there. And, of course, we know the best way to hone your business. Source. General_PM Product Management

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

More Trending

A Horrible Pricing Story

Pragmatic Marketing

Here is a reader story about horrible pricing. Unfortunately this is far too common. I thought you might appreciate my recent foray into a pricing battle with my horse boarding facility. A lady lives on and owns a gorgeous horse farm. She agreed to let me board my horses for $250 month per horse.

How to Prioritize Product Features to Meet Accessibility Needs

Most product managers and startup folks miss a stakeholder. I’ve read some great articles lately on how to prioritize product features by folks like Ameet Ranadive at Twitter and Julie Zhou at Facebook. Click the links, they’re mandatory reading.

Why Diversity in Product Matters by Ozlem Yuce

Mind the Product

Consultant Özlem Yuce discusses the importance of team diversity when building products, and the impact of a non-diverse team on product development. Wet Suits and Shirley Cards. Not so long ago the prevailing wisdom for developing products for women was to “pink it and shrink it”.

Why Product Planning for B2B should be different than B2C

The Product Coalition

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person.

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Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

Five Differences Between a Junior PM and a Senior PM

Clever PM

Even though it’s been around as a formal role in software organizations for nearly 20 years (or more, depending on who you talk to), Product Management still struggles with a lot of definition problems — what is the role, how do we grow, when do we get promoted and to where, etc. One of the […]. Product Management Authority Communication Definitions Influence Interactions Leadership Organization PM Roles

Waterfall or Agile? It Turns Out It Really Doesn’t Matter.

Sequent Learning

? Waterfall or Agile? When I started in product management in the early 2000s, my company exclusively used the “waterfall” development methodology.

Plan with Problems. Execute with Solutions.

Ask Benny

How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. Bottom to Top Agile In many companies that make a transition to agile, the move is initiated by engineering, which is focused on execution and efficiency.

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5 Lessons in Designing Physical Products for Software Product Managers

Mind the Product

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

Jobs to be Done vs. Personas: Is One Framework Better?

It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money.

The Leanest (and Meanest) Canvas An Entrepreneur Needs

The Product Coalition

Almost on a daily basis, I speak with many aspiring entrepreneurs at different stages of their journey. Hearing pitches, reviewing business plans and roadmaps challenges me to think hard about what makes sense for a startup to focus on in order to succeed.

Behind our Series A


Today we announced our Series A: an $8M round of funding led by Kleiner Perkins, one of the world’s most iconic venture capital firms, with participation from inspiring product visionaries – the founders of Intercom, InVision, and Envoy. Below I’ll speak to how we got here and where we’re headed.


Behind the scenes of product development: Building the perfect product


Most on the customer side of product development don’t see the long days and hard nights that go into creating an amazing product. Your product’s success is much like an iceberg. The bulk of the berg (what actually happens) lies beneath the calm waters and your customers see only the shiny tip (your product) sticking out. The following infographic depicts what you can expect to experience when creating your product. Share this Image On Your Site. </p><br

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Measuring Customer Interactions to Unlock Product Discovery

Mind the Product

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important.

Jobs to be Done vs. Personas: Is One Framework Better?

It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money.

How lean usability testing can improve the user experience

The Product Coalition

The purpose of this post is to share one practical tool I use to help build great products that everyone can use. Background Every day I help build great products that everyone can use. Part of building these products is understanding how people use them.

Try before you buy: how sales can maximize the free product trial

Inside Intercom

The fact that SaaS products are so easy to evaluate and buy is a double edged sword. Yes, on one hand it’s easier for people to sign up and try your product, but on the other hand, a lack of commitment means that switching costs between products are lower. People can leave as fast as they joined up.

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

TEI 185: Creating product love – with Todd Olson

Product Innovation Educators

Combining innovation and data to delight customers. What products do you use that you love? Think of a product that you are glad to tell other people about. You share how it helps you solve a problem or get a task down. Or, maybe how the product makes you feel.

Product Warrior Podcast: Tristan Kromer on how to Help the Team Embrace Lean

Mind the Product

This week’s Product Warrior podcast, supported by Mind The Product, discusses the concept of the Lean methodology and helping teams adopt an experimental approach. Silicon Valley Lean startup coach Tristan Kromer helps product teams to move fast through experimentation. He writes articles and e-books at [link]. In this episode I chat with Tristan about: What is Lean? Key Lean principles. Helping the team to embrace Lean.

How to Create Lean Personas

The use of “ personas ” is extremely helpful in designing effective product management workflows. They allow brands to visualize their products from the customer’s point of view. Yet, agile timelines are not always afforded the lengthy periods needed to invest in complex personas.

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4 brands delivering amazing connected experiences

The Product Coalition

TGI Friday’s TGI Fridays have wholeheartedly embraced the rapid change in the digital ecosystem. They have probably paid more attention to offsite experiences than the rest of their competitors in the casual dining space and are now able to offer a sophisticated, personalized experience to diners.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

Making things people want

Inside Intercom

The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time.

Creating a dynamic visual hierarchy: best practices from Chipman Design Architecture


Creating a dynamic visual hierarchy: best practices from Chipman Design Architecture Here at RealtimeBoard, we empower team-driven companies to create outstanding products and experiences while we turn the challenges of distributed work into competitive advantages. That’s why we are always curious about the ways leading companies from around the world build a strong foundation for a […].

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3 Ways To Stop Sleep Walking Through Your Leadership Legacy

Lead on Purpose

Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer. Like most executives in highly pressured sectors, John feels … Continue reading → Leadership intentional legacy vision

Why Product Managers Are Key to IoT Security

Tech Product Management

In this episode of the IoT Product Leadership podcast, we discuss why Product Managers are key to IoT security. We also talk about the importance of creating a culture of security within your company. Since security continues to be one of the top challenges plaguing IoT adoption, this is an episode no Product Leader should miss. […]. The post Why Product Managers Are Key to IoT Security appeared first on Daniel Elizalde. Podcast

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.