Product Management Today Submitted Articles

SEPTEMBER 15, 2020

This is my complete guide to Product Goals in 2020.

Product Goals 241

Product Goals 241

Roman Pichler

OCTOBER 10, 2023

Specific : Make the goal—a.k.a. product goal —so detailed that you can tell what needs to be roughly done to achieve it and how long it is likely to take. Measurable : Describe the goal so that you can determine if it has been met. Do not state any product details such as user stories.

Roadmap 315

Roadmap Naming Product Goals Download 315

Roman Pichler

SEPTEMBER 13, 2022

The roadmap in figure 1 describes how the product strategy will be implemented in the next six to twelve months; it communicates the specific benefits the product will achieve; and it aligns and guides the stakeholders and development teams. You can simply copy the next product goal into the backlog together with its features.

Product Strategy 329

Product Strategy Strategy Vision Product Research 329

Roman Pichler

OCTOBER 5, 2021

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

Weak Development Team 304

Weak Development Team Customer Experience User Testing Feedback Software 304

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 399

Product Management Product Manager Management Management 399

Roman Pichler

NOVEMBER 3, 2020

I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.

Product Strategy 416

Product Strategy Strategy Product Research Technical Review 416

Johanna Rothman

SEPTEMBER 11, 2023

And only you know which collaborations matter more right now.

Product Goals 100

Product Goals Roadmap Consulting Strategy 100

Roman Pichler

FEBRUARY 14, 2023

It therefore offers only limited support for product people. 4 Take Advantage of Product Goals I like to think of a product goal as the specific outcome that a product should achieve in the next two to three months, for example, to increase conversion, to decrease churn, or to future-proof the product by removing technical debt. [4]

Product Research 364

Product Research Feedback Software Research Software User Testing 364

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 89

Product Goals Feedback Software Customer Feedback User Testing 89

Roman Pichler

SEPTEMBER 11, 2023

Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals. Let’s take a look at them.

Reporting Tools 368

Reporting Tools User Testing Customer Experience Product Research 368

Roman Pichler

APRIL 15, 2024

This is useful when meeting the product goal results in a new major release or product version, for instance, iOS 17.4 The fourth row lists the product’s features. These are the outputs that are required to meet the goal. The fifth and final row captures the metrics to determine if a product goal has been met.

Roadmap 300

Roadmap Onboarding KPIs Technical Advisors Customer Experience 300

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 265

Feedback Software Data Visualization Analytic Tools Research Software 265

Roman Pichler

JUNE 10, 2024

2] If you use objectives and key results, OKRs, then you can view the goal as an objective, see my article OKRs and Product Roadmaps. Similarly, if you apply a Scrum-based process, you can regard the outcome as a product goal, as I discuss in the article Product Goals in Scrum. [3]

Roadmap 234

Roadmap Workshop User Testing Customer Experience 234

Roman Pichler

SEPTEMBER 2, 2020

” (Note that I have chosen a dual goal that captures the desired business and user benefits.). I like to take this idea further, derive several product goals from the product strategy for the next 12 months, and capture them on a product roadmap.

Healthcare 74

Healthcare Roadmap Product Strategy Strategy 74

Roman Pichler

MAY 4, 2022

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

Product Research 328

Product Research Agile User Testing Framework 328

Roman Pichler

FEBRUARY 9, 2022

The individual is not a product backlog manager or a user story writer. The same is true for setting product goals. An effective Scrum Master will remind you to select product goals, but the individual won’t do it for you. You should therefore not expect that your Scrum Master refines the backlog for you.

Reporting Tools 346

Reporting Tools Feedback Software Weak Development Team Product Research 346

Folding Burritos

DECEMBER 4, 2019

Do we want to work on multiple product goals at once? Having a simple strategy definition like this one is useful as a planning and communication mechanism (it’s easier to share and align with the rest of the organization), but it’s also useful as a reflection tool. Which ones? You get the idea.

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Johanna Rothman

SEPTEMBER 5, 2023

Let me start with the idea of a sprint goal. Sprint Goals Clarify a Specific Piece of a Product Goal I don't happen to find sprint goals that useful, but some teams do. And since the Scrum Guide now demands a sprint goal, I guess you need a sprint goal to say you're doing Scrum.

Product Goals 58

Product Goals Vision Agile Data Visualization 58

Product Talk

FEBRUARY 14, 2024

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools 253

Analytic Tools Research Software Product Research User Testing 253

Roman Pichler

MAY 11, 2021

Therefore, strike the right balance between strategic and tactical work and spend enough time working on the product backlog together with the development team members. Therefore, avoid being a project owner but aspire to manage your product for an extended period, ideally for its entire life cycle.

Weak Development Team 351

Weak Development Team Product Research User Testing Customer Experience 351

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

Feedback Software 265

Feedback Software User Testing Customer Experience Weak Development Team 265

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Roman Pichler

JANUARY 12, 2021

Additionally, consider if the feature is aligned with the product goal of the current development effort, the outcome you want to achieve, for example, to enter a new market or to increase engagement. Will addressing the user problem help you meet this goal and create the desired benefit?

Weak Development Team 362

Weak Development Team Customer Experience Reporting Tools Leadership 362

Mind the Product

AUGUST 2, 2022

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. [.] Read more » The post Evidence-based product decisions – Itamar Gilad on The Product Experience appeared first on Mind the Product.

Product Goals 178

Product Goals Strategy 178

Roman Pichler

AUGUST 17, 2021

What’s more, the decisions captured in the product strategy are crucial to achieve product success: I view them as prerequisites for deriving an actionable product roadmap with specific, measurable product goals or outcomes that direct the development of the product.

Vision 333

Vision Customer Experience User Testing Product Strategy 333

Roman Pichler

SEPTEMBER 7, 2021

I therefore recommend applying a different product roadmapping approach and using goal-oriented roadmaps , which are also called outcome-based. As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt.

Roadmap 297

Roadmap Weak Development Team Customer Experience User Testing 297

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 156

Product Management Product Manager Management Management 156

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 293

Leadership Customer Feedback Construction User Testing 293

Roman Pichler

DECEMBER 6, 2022

For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 309

Leadership Technical Review Reporting Tools User Testing 309

Alchemer Mobile

NOVEMBER 13, 2018

Removing roadblocks so employees can work effectively is a difficult task, but it’s ultimately up to the product leader to say “no” to projects that stray from bigger decisions that have been made.

Product Management 226

Product Management Product Manager Management Management 226

The Product Coalition

JANUARY 7, 2021

Step #1 Line up Your Product Goals To find Product-Market Fit ( PMF )— you need to define what the PMF condition looks like. Go through the list of Product Hypotheses and label each item with an expected Impact , Confidence and Effort.

User Testing 176

User Testing Product Marketing Marketing Customer Experience 176

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

Weak Development Team 73

Weak Development Team Product Research Workshop Customer Experience 73

Roman Pichler

JULY 6, 2021

Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research. Developing a product roadmap and setting realistic product goals/outcomes.

User Testing 338

User Testing Product Research Weak Development Team Construction 338

Mind the Product

AUGUST 10, 2022

In this week's podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. [.]

Product Goals 147

Product Goals Strategy Product Management Product Manager 147

Roman Pichler

AUGUST 13, 2019

Your product backlog should only contain items that help create value for the users or business—not to appease individuals. In the future, make sure to decline items that are not helpful to execute the product strategy and meet specific product goals. Attentively listen to requests and empathise with the individual.

Roadmap 206

Roadmap Customer Experience Messaging Product Goals 206