Product Goals: Using Objectives and Key Results

Tim Herbig

This is my complete guide to Product Goals in 2020

How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. What does that have to do with goals, metrics, and even design? So, product goals and metrics – the tools that allow you to build design foundations and shape a strategy. If a goal is Boolean, it promotes an “at all costs” way of thinking.

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Conversations, Conflict and Leadership – Roman Pichler on The Product Experience

Mind the Product

A longtime consultant, author and teacher, we grabbed him for a chat focusing on some of the lessons contained in his fourth book, How to Lead in Product Management. Creating goals and objectives. Roman’s new book is How to Lead in Product Management.

Data-Driven Product Management by Matt LeMay

Mind the Product

In this deep dive, Matt LeMay, author of Agile for Everybody and Product Management in Practice, explains what data means to product management and how it should be used to ensure that we’re building products designed to achieve meaningful outcomes. Introduction Nearly every conversation I have with a product team looking to take a “data-driven” [.]. The post Data-Driven Product Management by Matt LeMay appeared first on Mind the Product.

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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

Essential Ingredients to Reach your Product Goals: Here's How to Accelerate Company Growth

Bain Public

The position of product manager can often be difficult to define. So then how can you, as a product manager, accelerate a company’s growth and reach product goals? It is important to note that product management goes hand in hand with product innovation. This then leads us into one of the necessary ingredients to reaching product goals and success: managing and growing the customer value monetization process through the use of 2 simple equations.

7 Ways to Help Prevent Churn for Your SaaS Company

The Product Coalition

Customer churn is a crucial metric to every SaaS business that Product managers, account executives and sales reps try to keep as low as… Continue reading on Product Coalition ». product-management salesforce-productivity productivity goals saas

How we failed our first OKR cycle and why we do virtual teams now

The Product Coalition

How do you structure common goals? How do you track those goals? Then the leadership team took our quarterly goals and translated them into objectives and shared them with the managers. Lesson 1: Don’t define OKRs without teams input It now sounds very stupid, but after 1 month into the cycle, we realized that most of the teams needed tech and product help to achieve their objectives. And goals are supposed to look big, ambitious, and tasty.

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.

Prioritising a Product Backlog When Everything is Important

Roman Pichler

Step 1: Ensure that you know who the product is for and why people will want to use it. I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. Step 4: Prioritise the remaining product backlog items.

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.

Product Revenue and Profitability Goals – Are They Counterproductive?

Proficientz

Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. It’s a product centric view versus a customer centric view. Blog Strategy & Product Planning

Goals & Non-Goals

Clever PM

One of the most important part of our jobs as Product Managers is setting goalsgoals for ourselves, goals for our teams, and goals for our products. Goals are important — they set the North Star for us to know where we’re going, why we’re going there, and how we know whether or not […]. Product Management Agile Communication Definitions Do's Good PM Planning PM

Stakeholder Management Tips for Product People

Roman Pichler

As the person in charge of the product, your aspiration should be to lead the stakeholders in order to create value together and achieve product success. A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering.

Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].

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How to Reduce the Product Backlog Size

Roman Pichler

Split the Product Backlog. Faced with an overly long and detailed product backlog, investigate if it does describe one cohesive product. Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. The company unbundled the messaging functionality originally included in its Facebook mobile app and made it available as a stand-alone product.

Dealing with Difficult Emotions in Product Management

Roman Pichler

Why Difficult Emotions Matter Particularly for Product People. For us product people, however, difficult emotions are particularily relevant. We are responsible for their success of our products. It ranges from carrying out product discovery and strategizing work to managing the product backlog ; from talking to users to meeting with marketing and answering questions from the support team—to name just a few examples.

Dealing with Difficult Emotions in Product Management

Roman Pichler

Why Difficult Emotions Matter Particularly for Product People. For us product people, however, difficult emotions are particularily relevant. We are responsible for their success of our products. It ranges from carrying out product discovery and strategizing work to managing the product backlog ; from talking to users to meeting with marketing and answering questions from the support team—to name just a few examples.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

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Dec 4-5: Product Dojo Conference / Designing the Product Organization Workshop

Mironov Consulting

What: Product Dojo conference on Mastering Product Leadership. I am joining the Product Dojo team for a combined workshop-plus-conference event in San Francisco. Target attendees are product managers and product leaders looking for fresh insights and peer networking. How is that the same/different from what individual product managers do? Different product management organizational models. Ways to build/nurture product/development teams.

Mindset – Product Intuition, Prioritisation, and Process with Tristan Kromer

Mind the Product

In this episode, Tristan and Rosemary discuss product intuition, the art of prioritisation, managing your HiPPOs, and draw from their own experiences and expertise to answer questions from the Mind the Product community. 32:20 | Are there any frameworks/tools to help me manage multiple products? 40:42 | What are good examples of teams who have effectively scaled their product organisations with multiple levels of product managers and multiple agile teams?

4 Daily Scrum Tips for Product Owners & Product Managers

Roman Pichler

In Scrum, the team collectively agrees to a sprint goal and is responsible for meeting it. As the person in charge of the product, you should participate in the Daily Scrum at least twice a week. [1] Additionally, you may want to ask the team to help refine product backlog items or update the product roadmap , for instance. [2]. Therefore, don’t turn it into a product backlog or roadmapping workshop. Tip #1: Know what it’s all about.

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Similarly, larger roadmap changes can cause product strategy adjustments.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. All my product managers must come to product from humbleness.

October Workshops (Australia): What Do Product Leaders Do, and How Can I Become One?

Mironov Consulting

I’m thrilled to be Master of Ceremonies for this year’s Leading the Product conference in Australia. As part of that, I’ll be offering one-day workshops on career ladders to product leadership: Melbourne , 16 October, What Do Product Leaders Do, and How Can I Become One? ( registration ). Sydney , 21 October, What Do Product Leaders Do, and How Can I Become One? ( registration ). We will cover: What does a product leader actually do?

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Imagine that you have 20 products, each of them with strong growth potential in five market segments. Let’s say all 20 products have three market segments in common. ” Product 3 Goal: etc.

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Where to Start with Product-Led Growth Transformation

Innovatemap

If you’re founding a tech company today, there’s a good chance you’re familiar with product-led growth (PLG) and ready to build your product with that in mind. In either case, you’re lucky because you are founding a tech company from the new digital product playbook.

Transforming to a Product Culture by Lea Hickman

Mind the Product

Through her experience with a wide range of different organisations across the world, Silicon Valley Product Group partner Lea Hickman has a unique perspective on how people do product. In this awesome talk from Mind the Product London 2017 she shares some of what she’s learned about creating a product culture and how everyone has space to improve. Business Goals vs Product Goals. Product Culture.

Best of our Contributor Product-Centric Articles

Bain Public

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. They help define the product management role and focus on finding ways to leave an impact on business strategy and initiatives. Originally published by Loren O'Brien-Egesborg Any company + product manager ? a product company.

4 CEO Lessons for Mobile Product Managers

Apptentive

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. Growth Product Management

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog. Whether you believe roadmaps should be date-based, short-term or long-term, your roadmap needs to convey the strategic direction for your product. By Jim Semick.

Three Simple Ways to Make Product Prioritisation Easier

Mind the Product

Here are some methods that help solve the prioritisation problem, depending on how product teams work and what they need. And not only does it help a product team to decide what to do, it’s an enormous help to demonstrate to your wider stakeholders why you’re not doing something. Here’s how that might look for your product: Impact. Well, in the oft-used words of any product professional, it depends. The great thing about technology is that anything is possible.

What is the Product of the VP Product?

Ask Benny

, When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. All my product managers must come to product from humbleness.

Chapter 14/17: How to Prioritize Product Features ?

The Product Coalition

Chapter 14/17: How to Prioritize Product Features ? Managing Product Backlog ] [ Next : Chapter 15 -Managing Product Development ] [Back to?—? Product Management 101 ] Your Product Backlog list seems endless as the contribution comes from so many different sources?—?internal

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model? How Does Portfolio Product Management Impact Product Marketing?

4 Key Elements for Any Product Roadmap

Hutwork

A product roadmap lets you plan, collaborate, and communicate with others about how a product will evolve over its lifecycle. Your product roadmap may look different from someone else’s, but they have the same elements. Here are the 4 key elements for any product roadmap. #1. Clear, measurable goals. Product goals must be clear and measurable. Finally, goals must be easy to understand, act upon, achieve, and measure.

The Product Leadership Career Ladder

Mironov Consulting

In addition to my formal coaching of product leaders (Directors, VPs and CPOs who directly manage teams of product managers), I talk with lots of senior individual contributors about the risks and challenges of moving “up the ladder” into product leadership roles. So I have a strong sense of what product managers want. But — like all good product folks — I also want to anchor my personal opinions in market data. What does a product leader actually do?

Are Your Product Leaders Good Enough?

BrainMates

I worry that this is becoming the case with Product Leaders too. Product Leaders who claim the title without actively seeking formal leadership learning and coaching are doing a disservice to those who serve their people and this great profession. While learning is a necessity for great leadership, the love, passion and drive of Product Leaders to lead people are equally important. The Product Manager is often seen as the leader of a single product.

Announcing Modus Kickstart

Modus Create

Just like building a house, if a product’s vision, blueprint, or the foundation is wrong, the output has serious problems. Successful projects start with everyone understanding the goals, processes, general requirements, and technologies. Once a full team is engaged, these problems can be costly – to the product team and to your business. The Modus Kickstart is a structured, facilitated set of workshops to help accelerate a successful product release.

TEI 196: The messy middle of new product projects – with Scott Belsky

Product Innovation Educators

Achieve your product goals without losing yourself along the way. Creating a new product starts with excitement and the thrill of doing something different. The launch of the product is surrounded by cheers. For many product managers, it is the best part of their work.

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