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Using Product Goals and Initiatives to Drive Results


When setting product goals, several rules of thumb may be familiar. For example, goals should be aspirational enough to motivate your team, with specific, measurable, and challenging time-bound targets.

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Product Goals: Using Objectives and Key Results

Product Management Today Submitted Articles

This is my complete guide to Product Goals in 2020.


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January Roundup: Product Careers, Setting Product Goals, Product Leadership and More

Mind the Product

The post January Roundup: Product Careers, Setting Product Goals, Product Leadership and More appeared first on Mind the Product. Read on for a recap and, if you’re not yet a member but would love to get in on the action, you can check out our membership plans today.

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How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. So, product goals and metrics – the tools that allow you to build design foundations and shape a strategy.

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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals. He'll discuss: Why analytics are important for product managers. What's wrong with the common analytics practice.

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How to Use Product Goals and Initiatives to Drive and Measure Success


Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.