How to fix Your Product Goals for Better Human Outcomes
Mind the Product
JUNE 27, 2019
Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. What does that have to do with goals, metrics, and even design? So, product goals and metrics – the tools that allow you to build design foundations and shape a strategy. If a goal is Boolean, it promotes an “at all costs” way of thinking.