article thumbnail

Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

article thumbnail

Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Goals: Using Objectives and Key Results

Tim Herbig

This is my complete guide to Product Goals in 2020

article thumbnail

How to fix Your Product Goals for Better Human Outcomes

Mind the Product

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. What does that have to do with goals, metrics, and even design? So, product goals and metrics – the tools that allow you to build design foundations and shape a strategy. If a goal is Boolean, it promotes an “at all costs” way of thinking.

article thumbnail

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

article thumbnail

How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. Product goals are clear objectives that break down exactly how you’ll realize your product vision. What are product goals?

article thumbnail

10 Product Roadmapping Mistakes to Avoid

Roman Pichler

1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. 2 Roadmap Goals are Features in Disguise.

Roadmap 301
article thumbnail

My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy?

Strategy 287
article thumbnail

Seven Product Backlog Mistakes to Avoid

Roman Pichler

The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. Admittedly, that’s by far the largest product backlog I have come across to date. The Product Backlog is Too Detailed.

article thumbnail

OKRs in product management by Roman Pichler

Mind the Product

From explaining the benefits and drawbacks to taking a collaborative approach to setting the right goals, Roman Pichler shares his thoughts on setting effective product-related goals using OKRs. [.] OKRs Video business goals product goals Product Vision ProductTank User Goals

article thumbnail

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.

article thumbnail

The importance of metrics maturity for evidence-driven teams

Mind the Product

Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. Read more » The post The importance of metrics maturity for evidence-driven teams appeared first on Mind the Product.

article thumbnail

(Product) Strategy by Andrew Tokeley

Mind the Product

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

article thumbnail

Goal Setting in Product

Mind the Product

In this exclusive Prioritised member session, our panel discussed the product manager’s role in defining goals. Our experts answered questions such as how can we align teams and stakeholders around goals and what do we do when things start to go off track?

article thumbnail

Essential Ingredients to Reach your Product Goals: Here's How to Accelerate Company Growth

Bain Public

The position of product manager can often be difficult to define. So then how can you, as a product manager, accelerate a company’s growth and reach product goals? It is important to note that product management goes hand in hand with product innovation. This then leads us into one of the necessary ingredients to reaching product goals and success: managing and growing the customer value monetization process through the use of 2 simple equations.

article thumbnail

Conversations, Conflict and Leadership – Roman Pichler on The Product Experience

Mind the Product

A longtime consultant, author and teacher, we grabbed him for a chat focusing on some of the lessons contained in his fourth book, How to Lead in Product Management. Creating goals and objectives. Roman’s new book is How to Lead in Product Management.

article thumbnail

7 Ways to Help Prevent Churn for Your SaaS Company

The Product Coalition

Customer churn is a crucial metric to every SaaS business that Product managers, account executives and sales reps try to keep as low as… Continue reading on Product Coalition ». product-management salesforce-productivity productivity goals saas

article thumbnail

Data-Driven Product Management by Matt LeMay

Mind the Product

In this deep dive, Matt LeMay, author of Agile for Everybody and Product Management in Practice, explains what data means to product management and how it should be used to ensure that we’re building products designed to achieve meaningful outcomes.

Agile 99
article thumbnail

How Can You Nurture a Day-one Mindset?

Mind the Product

At the start of the year, we all likely go through some resolution or goal-setting exercises, even if it’s only in our own heads. Adding to your bag of tools and thinking of ways to approach your goals is a good way to reinvigorate your mindset. appeared first on Mind the Product.

Travel 126
article thumbnail

How we failed our first OKR cycle and why we do virtual teams now

The Product Coalition

How do you structure common goals? How do you track those goals? Then the leadership team took our quarterly goals and translated them into objectives and shared them with the managers. Lesson 1: Don’t define OKRs without teams input It now sounds very stupid, but after 1 month into the cycle, we realized that most of the teams needed tech and product help to achieve their objectives. And goals are supposed to look big, ambitious, and tasty.

Finance 60
article thumbnail

Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. What’s more, you’ll struggle to determine the right product backlog items.

article thumbnail

3 Reasons Why Your Product Manager Is the Quarterback in Your Company

Gocious Blog

You've outlined your vision for your company and defined your product goals. Now, all that stands between you and those goals is finding the right person to execute the strategy to make your vision a reality. The key player who will get that job done is your product manager.

Blog 88
article thumbnail

OKRs in Product Management

Roman Pichler

OKRs are a method for setting and tracking goals. OKRs can be used to create cascading goalsgoals that are systematically linked. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

article thumbnail

How to Choose the Right KPIs for Your Product

Roman Pichler

Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

Vision 231
article thumbnail

The Product Strategy Cycle

Roman Pichler

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals.

Strategy 396
article thumbnail

Evidence-based product decisions – Itamar Gilad on The Product Experience

Mind the Product

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. [.]

article thumbnail

How to Choose the Right KPIs for Your Product

Roman Pichler

Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

KPI 156
article thumbnail

Evidence-based product decisions (Part 2 of 2) – Itamar Gilad on The Product Experience

Mind the Product

In this week's podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. [.]

article thumbnail

Product Teams in Scrum

Roman Pichler

This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. But what Scrum lacks in my mind, is a way to involve the key stakeholders in strategic product decisions and the product discovery work.

Framework 289
article thumbnail

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.

Strategy 585
article thumbnail

OKRs in Product Management

Roman Pichler

OKRs are a method for setting and tracking goals. OKRs can be used to create cascading goalsgoals that are systematically linked. Goals in Product Management. Does this mean that there is a natural fit between goals in product management and OKRs?

article thumbnail

Leading without Being the Boss: Tips for Product People

Roman Pichler

Product success is not something you can achieve on your own as a product manager or Scrum product owner. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. Involve people in product decisions.

Article 270
article thumbnail

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

article thumbnail

Why Product Owners Need Effective Scrum Masters?

Roman Pichler

What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. This includes product roles such as product owner and feature owner. The same is true for setting product goals.

Agile 306
article thumbnail

Trailblazing Women in Product Management: Heather Weeks, Vice President of Product Management at Marathon Health

280 Group

For our next installment of the Women in Product Management Series I interviewed Heather Weeks, Vice President of Product Management at Marathon Health. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

article thumbnail

The dos and don’ts of product analytics

Mind the Product

Analytics help product people to realise their product goals through being evidence and outcome driven — today they are a vital part of any product person’s toolkit. Read more » The post The dos and don’ts of product analytics appeared first on Mind the Product.

article thumbnail

Goals & Non-Goals

Clever PM

One of the most important part of our jobs as Product Managers is setting goalsgoals for ourselves, goals for our teams, and goals for our products. Goals are important — they set the North Star for us to know where we’re going, why we’re going there, and how we know whether or not […]. Product Management Agile Communication Definitions Do's Good PM Planning PM

article thumbnail

Five Product Owner Myths Busted

Roman Pichler

Myth #1: The product owner must ensure that the stakeholders are satisfied. While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests.

Agile 314
article thumbnail

Feature Prioritization in Different Stages of Product Development

StudioTeam

Our group set a goal to learn more about features and user needs prioritization. At some point we realized that none of them show how to pick techniques based on the current stage of your product. Why do we use product stages? Stages of the product life cycle.

UX 103
article thumbnail

Scrum Commitments

The Product Coalition

While the new Scrum Guide is less prescriptive and more inclusive, it also ties loose ends by including elements better, namely the previously free-floating Sprint Goal and the Definition of Done with the creation of Scrum commitments. For the Sprint Backlog it is the Sprint Goal. •