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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

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Product Strategy – Disney’s Hulu Acquisition

280 Group

As a dedicated Disney and Hulu enthusiast, and a passionate product fanatic deeply immersed in the most effective modern product strategies of a product manager, I found myself engrossed in Disney’s recent acquisition, gaining full control of Hulu. Boosting Revenue Generation: Hulu is a profitable streaming service. By

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us!

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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Creating a successful product strategy

Mind the Product

Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.]

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From Feature Factory to an Outcome-Driven Product Team

Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody

Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.

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Building User-Centric and Responsible Generative AI Products

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

Key learning objectives: Gain a deep understanding of Generative AI product characteristics and their relevance in today’s rapidly evolving landscape Discover a comprehensive 7-step framework for developing, launching, and scaling Generative AI products, including user-centric and responsible approaches Learn how to identify target users and asses (..)

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach at The Product Refinery, as she shares tips on how to create a powerful value proposition that keeps your customer at the heart of your product development process. Execute your product strategy with a “customer-first” mindset. How to create an effective value proposition.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

By developing product- and customer-focused Flywheels, you can uncover new insights, make better products, and invest in more meaningful research. This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. How to position your vision as an umbrella for the product strategy. Use Product Management Today’s webinars to earn professional development hours! How to surface feedback misalignment and recognize when it’s time to pivot.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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From Whims to Wins: How a Customer-Centric Portfolio Transforms Product Strategy

Speaker: John Mansour - President, Product Management University

You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!