Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product Management

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% Source: How Decisions Are Made by Alpha Everybody in Product has subscribed to the importance of data as a driver of high quality decision-making by now. 46.8%

The five stages of product strategy

ProductBoard

This is the story of how organizations evolve to pursue a clear product strategy in increasingly effective ways.

Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy

ProductPlan

But when it comes to product development and the roadmaps that guide that process, you’re often hard pressed to see the desired outcomes represented. But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? Since a product roadmap is often the defining document for encapsulating the execution of product strategy, it would be awfully nice if it also communicated the objectives of that strategy, but this is rarely the case.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Dear Strategy: 092 The 5 Biggest Product Strategy Pitfalls to Avoid

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “What are some product strategy pitfalls to avoid?”.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

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Dear Strategy: 092 The 5 Biggest Product Strategy Pitfalls to Avoid

Dear Strategy

Dear Strategy: “What are some product strategy pitfalls to avoid?”. I’m happy to announce that my answer to this question will take the form of Dear Strategy’s very first listicle! The first pitfall to avoid is, of course, having no strategy at all!

Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. Understanding the market better than all… Product Strategy

The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. They also said they wished they had a clearer product roadmap strategy.

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Using the Product Canvas to Define Your Product: Getting Started

bpma ProductHub

By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business.

Product and Pricing Strategies to Realize Customer Value

bpma ProductHub

Yet how often do we, as product managers, think directly about customer value? Designing products, improving product quality, ensuring product delivery, setting… Product Strategyby Peyton Marshall – Businesses need to add value.

The Big Impact of Cognitive Bias on Our Teams, Our Customers and Our Products

bpma ProductHub

by Davide Cis and Neil Baron – Do you remember that time when you thought you had it all figured it out, but your product launch still fell short of expectations and sales did not materialize? How your product failed, despite giving customers exactly what you thought they wanted?

The Power of NPS in Your Product Strategy

ProductBoard

When I attend events for product managers and scour my favorite product communities such as Product Coalition and PMHQ, I’m always amazed by the passion that product managers feel about the tools they use every day.

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

How to Answer Hard Questions about your Product Strategy

ProductBoard

If an engineer at your company approaches you and asks why they’re working on a specific task, how confident are you that you’ll be able to quickly convince them that they’re not wasting their time?

Retrospectives Make Better Product Outcomes

bpma ProductHub

by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. … Product Management Product StrategySurprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.…

Software As A Promise: Balancing Trust and Strategy Builds a Foundation for Success

bpma ProductHub

by Davide Cis –In the world of Enterprise Software, our panelists presented strong arguments for what we will call “Software as a Promise (SaaP)”: a framework that product managers should adopt to engage clients and build products that customers will love.

5 Questions with Dave Rogers and Sameer Karim, Product Strategy & Analytics Experts at Slalom

Amplitude

Slalom is a modern consulting firm focused on technology, strategy and business transformation. Slalom believes that product analytics is a critical centerpiece at every stage of product development. Their product-focused mindset has driven them to wins including building a mobile app that increased Hyatt’s booking revenue by 80% , as well as revamping REI Adventure’s digital experience to improve the earliest stages of the customer journey.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Present and drive product strategy based on evidence.

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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How to Apply Machine Learning to Business Problems: Part 1

bpma ProductHub

It’s easy to see the massive rise in popularity for venture investment, conferences, and business-related queries for “machine learning” since 2012 – but most technology executives often… Product Strategy

Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

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Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. So, what can we do to rethink event support and create events that actually benefit the product team? So often, we see our role at a trade show as one of doing demos and talking up our product’s features. From Tactic to Strategy. Events.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

3 key Product Strategies we learned at NY Product Conference

UserTesting

It’s always interesting to take a step back from Silicon Valley and meet fellow product managers from different parts of the U.S. Recently, I attended the NY Product Conference, a relatively new conference in its third year, but definitely impactful.… … The post 3 key Product Strategies we learned at NY Product Conference appeared first on UserTesting Blog. Product

Why Feature FOMO Stalls Product Innovation

Mind the Product

So much, in fact, that the product leaders behind these apps are slimming them down. Yet, industry data shows quite the opposite – a whopping 80% of product features are rarely or never used. Of course, product teams need to develop and ship new features.

Am I a Product Manager or a Product Owner? Part 1

bpma ProductHub

By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. … Product Strategy

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Making Better Use of Engineering Teams

bpma ProductHub

By Mark Littlewood – Business of Software hosted Marty Cagan, founder of Silicon Valley Product Group earlier this year in London for a talk based around the new edition of his book, Inspired: How to Make Tech Products Customers Love. Provide Engineers with Full… Product Strategy

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Why product managers should obsess on problems, not solutions.

How to Apply Machine Learning to Business Problems: Part 2

bpma ProductHub

Pointers for Applying Machine Learning to Business Problems 1– Begin with a priority problem, not a toy problem In an off-mic conversation with Dr. Charles Martin (AI consultant in the Bay Area),… Product StrategyBy “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Part 1 is here.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements. The post Understanding Customer Needs: Problem vs. Solution Space appeared first on 280 Group Product Management. Product Strategy

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product Strategy

Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists. If your product doesn’t yet exist, you still have a variety of data sources you could use.