Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product Management

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy

ProductPlan

But when it comes to product development and the roadmaps that guide that process, you’re often hard pressed to see the desired outcomes represented. But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? Since a product roadmap is often the defining document for encapsulating the execution of product strategy, it would be awfully nice if it also communicated the objectives of that strategy, but this is rarely the case.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed?

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

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The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. They also said they wished they had a clearer product roadmap strategy.

How to Answer Hard Questions about your Product Strategy

ProductBoard

If an engineer at your company approaches you and asks why they’re working on a specific task, how confident are you that you’ll be able to quickly convince them that they’re not wasting their time?

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

The Power of NPS in Your Product Strategy

ProductBoard

When I attend events for product managers and scour my favorite product communities such as Product Coalition and PMHQ, I’m always amazed by the passion that product managers feel about the tools they use every day.

How to Apply Machine Learning to Business Problems: Part 1

bpma ProductHub

It’s easy to see the massive rise in popularity for venture investment, conferences, and business-related queries for “machine learning” since 2012 – but most technology executives often… Product Strategy

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Retrospectives Make Better Product Outcomes

bpma ProductHub

by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. … Product Management Product StrategySurprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.…

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Present and drive product strategy based on evidence.

Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

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3 key Product Strategies we learned at NY Product Conference

UserTesting

It’s always interesting to take a step back from Silicon Valley and meet fellow product managers from different parts of the U.S. Recently, I attended the NY Product Conference, a relatively new conference in its third year, but definitely impactful.… … The post 3 key Product Strategies we learned at NY Product Conference appeared first on UserTesting Blog. Product

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. So, what can we do to rethink event support and create events that actually benefit the product team? So often, we see our role at a trade show as one of doing demos and talking up our product’s features. From Tactic to Strategy. Events.

Am I a Product Manager or a Product Owner? Part 1

bpma ProductHub

By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. … Product Strategy

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

How to Apply Machine Learning to Business Problems: Part 2

bpma ProductHub

Pointers for Applying Machine Learning to Business Problems 1– Begin with a priority problem, not a toy problem In an off-mic conversation with Dr. Charles Martin (AI consultant in the Bay Area),… Product StrategyBy “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Part 1 is here.

Making Better Use of Engineering Teams

bpma ProductHub

By Mark Littlewood – Business of Software hosted Marty Cagan, founder of Silicon Valley Product Group earlier this year in London for a talk based around the new edition of his book, Inspired: How to Make Tech Products Customers Love. Provide Engineers with Full… Product Strategy

Understanding Customer Needs: Problem vs. Solution Space

280 Group

Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements. The post Understanding Customer Needs: Problem vs. Solution Space appeared first on 280 Group Product Management. Product Strategy

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product Strategy

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Why product managers should obsess on problems, not solutions.

What PRD template provides a useful roadmap?

bpma ProductHub

Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives. … Product StrategyBy Daniel Wu’ – An ideal PRD discusses users, shows features in a visual prototype, and includes key hypotheses. They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.…

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

bpma ProductHub

But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are… Product StrategyBy John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good!

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

Doing Things that “Do Scale”

bpma ProductHub

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Product Strategy

The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. product/features/strategy.

BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. As we gear up for 2018, here’s a look back at the past year with Boston Women in Product! Product Strategy

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Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Applying the Canvas to Your Product. Product Strategy

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps?

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Product Operations Dashboard

Product Management Lessons from the Trenches

You reach out to all department heads and request to get data for your analysis: Marketing team for data on campaign conversion, customer support for data on call volumes, account team for data on customers feedback, product data for usage, etc. What is a product operations dashboard?

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Is MVP Dead?

bpma ProductHub

Is Minimum Viable Product Dead? – By Don Stoddard . Minimum Viable Product is a widely accepted concept; so why do so many people want to declare it dead? In many ways, MVP suffers from its own popularity associated with both good and bad products. Product Strategy

APO: Retrospectives: The Product Perspective Tuesday, February 6, 2018 | 6:00 – 9:00pm

bpma ProductHub

Retrospectives: The Product Perspective. Join the Agile Product Open community on Tuesday, February 6th at Slalom in Boston for an interactive evening focused on the product perspective for retrospectives. Our APO community will focus on the product angle of this important discipline, retrospecting on retrospectives with a focus on topics including: Engaging product people (product manager or product owner) in retrospectives. Product Strategy

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How Humanising Your Product can Make all the Difference

Mind the Product

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. They could be the magic ingredient that binds your product together, and keeps your users loyal. The same can be applied to digital products.

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

Minimum Viable Product #1. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. Minimum Viable Product #2. Instead, I opted for a broader collection of related strategy and roadmap tips.

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