What is Good Product Strategy?
JULY 14, 2016
“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product Management
How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision
AUGUST 16, 2016
While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?
Taking Event Support from Sales Tactic to Product Strategy
AUGUST 24, 2016
As a product manager, you may view events as largely tactical and time-consuming endeavors. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. So, what can we do to rethink event support and create events that actually benefit the product team? So often, we see our role at a trade show as one of doing demos and talking up our product’s features. From Tactic to Strategy. Events.
Third-Party Software Integration: Best Practice, Perils and Pitfalls
Mind the Product
APRIL 12, 2017
Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves.
Product Roadmap Success: BWP Hosts Lively Roundtable Discussion
APRIL 10, 2017
By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.
DECEMBER 10, 2014
We hear a lot about building products which are “good enough” or “just barely good enough.” There are several perspectives on good enough which are important – but don’t help product managers enough.
How Minimum Viable Products & Features Helped Me Write My New Book
MAY 10, 2016
Minimum Viable Product #1. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. Minimum Viable Product #2. Instead, I opted for a broader collection of related strategy and roadmap tips.
Let’s Fire a Few of Our Customers
AUGUST 15, 2016
As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. After all, there aren’t enough F2000 companies that we can chance losing even one to fussy product concerns.
Inspiring Teams with Product Vision
Mind the Product
JANUARY 18, 2017
Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do. You will need a wide range of strategies to engage – and re-engage – your team in your vision.
Product Owner Manager – Alone Together
APRIL 12, 2016
Product owners and product managers. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.
Features do not a Product Roadmap Make
APRIL 7, 2015
Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. After experiencing it that way, the imagery has infused itself into how I frame product management activities.
Classifying Market Problems
AUGUST 1, 2014
Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Whole Product Model. Think “ blue ocean strategy ” here.
Playing Whack-A-Mole With Risk
JANUARY 8, 2017
When it comes to developing a product strategy – or even making decisions about how best to create a product, one of these assumptions is likely to be what causes us to fail. Laura identifies that every product has at least three different classes of assumptions.
10 Tips for Creating an Agile Product Roadmap
JULY 20, 2016
To help you develop your agile product roadmap, I have created a goal-oriented roadmap template called the GO Product Roadmap. You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap.
Elements of a Compelling Product Vision Statement
SEPTEMBER 6, 2016
Do I Really Need a Product Vision Statement? When you do the math on how many team members you have this leads to an astounding number of decisions that are being made daily around your product. Product Management Product Strategy Messaging Vision
The “Why” Behind Your Product Roadmap
APRIL 17, 2017
The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. product/features/strategy.
Scaling the Product Owner Role
JUNE 28, 2016
Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles.
The Product Roadmap and the Release Plan
AUGUST 16, 2016
I use the term major release to refer to a version of your digital product that introduces a noticeable change, for instance, by adding or optimising functionality or enhancing the user experience, and it typically results in a new product version—think of Windows 10 or iOS 9.3,
Statistical Factors that Contribute to High Performance on Product Teams
FEBRUARY 13, 2017
Actuation Consulting has been conducting research on what separates high performance product teams from the pack. To learn about our latest findings in-depth, don’t miss the Feb 16 BPMA event on “The Six Key Factors of High-Performance Product Teams”. Contributed by Greg Geracie.
Product Manager vs. Product Owner
MARCH 14, 2017
As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.
Is Scrum Right for Your Product?
SEPTEMBER 19, 2016
A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.
10 Product Backlog Tips
NOVEMBER 2, 2016
Tip #1: Complement your Product Backlog with a Product Roadmap. Use a roadmap to sketch the overall journey you want to take your product on. Then derive your product backlog from the roadmap and use the goals to discover the right backlog items.
7 Ways Product Managers Can Counter Experience Bias
AUGUST 25, 2016
No one comes to a product management job as a blank slate. Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. Product Management
The Evolution of Modern Product Discovery
FEBRUARY 8, 2017
Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. Modern Product Discovery [:54].
Mindfulness Tips for Product Managers and Product Owners
OCTOBER 21, 2016
Why is Mindfulness Beneficial for Product People? Mindfulness provides a number of well-known benefits, such as, improved creativity, productivity, and wellbeing, and it has become popular at companies like Apple, Google, and Nike. But in reality, it reduces our productivity.
Should Product Owners be Servant-Leaders?
NOVEMBER 22, 2016
How Can Servant-Leadership Benefit Product Owners? Servant-leadership encourages us to reflect on our motivation to be product leaders. Is the end—a successful product—more important than the means—how we got there? Are working extra hours and weekends normal to get a product release out? I know that great products are the result of hard work. Product Leadership Roles and Responsibilities product manager product owner
Vision vs. Strategy
JULY 15, 2016
In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision.
What is (and isn’t) product management?
MARCH 1, 2017
Marketing, product management, and development engage with a market, in other words, many or all customers at one time. Visiting a customer with a sales or support objective isn’t product management; that’s selling and support.
10 Product Insights You Should Have Read in 2016
Mind the Product
JANUARY 3, 2017
Every week we curate the best product content from across the web into our weekly product management newsletter Prioritised. Planning Product Discovery. 9 Useful Apps for Product Managers. Product Requirement Documents Must Die. MIND THE PRODUCT].
Customer Churn and SaaS
FEBRUARY 17, 2016
A product or business built on SaaS is built on the subscription model – recurring revenue is half of what drives the business (and valuation). If your products don’t help your prospective customers, why would they buy your products?
8 Tips for Collaborating with Development Teams
JULY 11, 2016
Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items.
Decision Time: How Decision Rules Help You Make Better Product Decisions
DECEMBER 5, 2016
asks Julie, the product manager. Is it the product manager, the people present, or the management sponsor? Note that in the picture, I use the term product manager to refer to the person in charge of the product. This does include product owners, of course.
Five Tips for Introducing Product Management to Your Company
APRIL 11, 2016
Establish a clear vision for introducing a product management group and explore why your company would benefit from it. But the core value proposition of product management is enabling growth : A product manager is responsible for making and keeping a product successful.
Product Management for Dummies
FEBRUARY 13, 2017
Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. The Whole Product.
Tying Strategy to Your Product Roadmap
JANUARY 17, 2017
We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. Describe your vision and strategy.
Climbing the Product Management Career Ladder
NOVEMBER 21, 2016
In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Who wouldn’t love new product X?
Serve Fewer Markets. Win More Deals.
MARCH 20, 2017
Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Let’s review a couple of scenarios: Scenario one – company has an existing product portfolio.
Whole Product Game
AUGUST 1, 2013
How can Theodore Levitt’s classic Whole Product approach help with defining a product roadmap? I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams.
Power Up: Three Ways to Increase Your Product Leadership Power
APRIL 19, 2017
To increase your expertise, strengthen your understanding of the market or domain and the product, as well as your product management savviness. It’s great to know your product and market. Your third power source as a product leader is the support offered by management.
MAY 2, 2016
Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. So it inspired me to think hard about the most important characteristics of very strong product teams, and I forced myself to pick what I consider the ten most important. Empowered Product Teams. The most important characteristic of all is the absolutely fundamental concept of a strong product team.