What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product Management

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

Trending Sources

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. So, what can we do to rethink event support and create events that actually benefit the product team? So often, we see our role at a trade show as one of doing demos and talking up our product’s features. From Tactic to Strategy. Events.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Over the next few years my career evolved through people-management, pre-sales, and program management roles into product management. ” I’ve spent the last half-year in the beginning of my journey understanding how agile product management at scale can work.

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Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

Good Enough

Tyner Blain

We hear a lot about building products which are “good enough” or “just barely good enough.” There are several perspectives on good enough which are important – but don’t help product managers enough.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Applying the Canvas to Your Product. Product Strategy

Let’s Fire a Few of Our Customers

Mironov Consulting

As product managers, we worry about market results – not just successfully shipping stuff on time , but growing our product’s revenue, user base and engagement. After all, there aren’t enough F2000 companies that we can chance losing even one to fussy product concerns.

Product Owner Manager – Alone Together

Tyner Blain

Product owners and product managers. Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product.

Inspiring Teams with Product Vision

Mind the Product

Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do. You will need a wide range of strategies to engage – and re-engage – your team in your vision.

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

Minimum Viable Product #1. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. Minimum Viable Product #2. Instead, I opted for a broader collection of related strategy and roadmap tips.

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. After experiencing it that way, the imagery has infused itself into how I frame product management activities.

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Classifying Market Problems

Tyner Blain

Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products. We wrote about the whole product game based on Mr. Levitt’s work. Whole Product Model. Think “ blue ocean strategy ” here.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

To help you develop your agile product roadmap, I have created a goal-oriented roadmap template called the GO Product Roadmap. You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap.

Playing Whack-A-Mole With Risk

Tyner Blain

When it comes to developing a product strategy – or even making decisions about how best to create a product, one of these assumptions is likely to be what causes us to fail. Laura identifies that every product has at least three different classes of assumptions.

Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? When you do the math on how many team members you have this leads to an astounding number of decisions that are being made daily around your product. Product Management Product Strategy Messaging Vision

The T-Shaped Product Manager

Roman Pichler

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio. Use your own product (a.k.a.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles.

The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. product/features/strategy.

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Actuation Consulting has been conducting research on what separates high performance product teams from the pack. To learn about our latest findings in-depth, don’t miss the Feb 16 BPMA event on “The Six Key Factors of High-Performance Product Teams”. Contributed by Greg Geracie.

The Product Roadmap and the Release Plan

Roman Pichler

I use the term major release to refer to a version of your digital product that introduces a noticeable change, for instance, by adding or optimising functionality or enhancing the user experience, and it typically results in a new product version—think of Windows 10 or iOS 9.3,

7 Ways Product Managers Can Counter Experience Bias

UserVoice

No one comes to a product management job as a blank slate. Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. Product Management

10 Product Backlog Tips

Roman Pichler

Tip #1: Complement your Product Backlog with a Product Roadmap. Use a roadmap to sketch the overall journey you want to take your product on. Then derive your product backlog from the roadmap and use the goals to discover the right backlog items.

Is Scrum Right for Your Product?

Roman Pichler

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.

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The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. Modern Product Discovery [:54].

Vision vs. Strategy

svpg

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision.

What is (and isn’t) product management?

Under10 Playbook

Marketing, product management, and development engage with a market, in other words, many or all customers at one time. Visiting a customer with a sales or support objective isn’t product management; that’s selling and support.

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Why is Mindfulness Beneficial for Product People? Mindfulness provides a number of well-known benefits, such as, improved creativity, productivity, and wellbeing, and it has become popular at companies like Apple, Google, and Nike. But in reality, it reduces our productivity.

10 Product Insights You Should Have Read in 2016

Mind the Product

Every week we curate the best product content from across the web into our weekly product management newsletter Prioritised. Planning Product Discovery. 9 Useful Apps for Product Managers. Product Requirement Documents Must Die. MIND THE PRODUCT].

Customer Churn and SaaS

Tyner Blain

A product or business built on SaaS is built on the subscription model – recurring revenue is half of what drives the business (and valuation). If your products don’t help your prospective customers, why would they buy your products?

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

As product managers, we instinctively know that planning things out in advance is impossible, because our work depends on a constant stream of testing, data and feedback. For example, here’s a lean product roadmap split into three time horizons: Current, Near Term and Future.

Should Product Owners be Servant-Leaders?

Roman Pichler

How Can Servant-Leadership Benefit Product Owners? Servant-leadership encourages us to reflect on our motivation to be product leaders. Is the end—a successful product—more important than the means—how we got there? Are working extra hours and weekends normal to get a product release out? I know that great products are the result of hard work. Product Leadership Roles and Responsibilities product manager product owner

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. Describe your vision and strategy.

Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. The Whole Product.

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Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Who wouldn’t love new product X?

8 Tips for Collaborating with Development Teams

Roman Pichler

Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team. Provide guidance on the product, including its market, value proposition, business goals, and key features. But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

asks Julie, the product manager. Is it the product manager, the people present, or the management sponsor? Note that in the picture, I use the term product manager to refer to the person in charge of the product. This does include product owners, of course.

Five Tips for Introducing Product Management to Your Company

Roman Pichler

Establish a clear vision for introducing a product management group and explore why your company would benefit from it. But the core value proposition of product management is enabling growth : A product manager is responsible for making and keeping a product successful.