What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product Management

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

Vision 203

The Power of NPS in Your Product Strategy

ProductBoard

When I attend events for product managers and scour my favorite product communities such as Product Coalition and PMHQ, I’m always amazed by the passion that product managers feel about the tools they use every day.

The Product Cloud: An Integrated Toolchain Transforming Product Management

THE PRODUCT CLOUD Learn how a new integrated tool chain is. reshaping digital product management. Yet in the recent history of digital products, it’s probably an apt. In short order, we’ve seen the complexity of digital products. product creation and improvement process.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. While some product managers have a sales background, most don’t. Frankly, a lot of product folks aren’t good at this. So, what can we do to rethink event support and create events that actually benefit the product team? So often, we see our role at a trade show as one of doing demos and talking up our product’s features. From Tactic to Strategy. Events.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

Product Managers and the teams of developers they work with often tell me that Product Managers have problems writing good requirements. The post Understanding Customer Needs: Problem vs. Solution Space appeared first on 280 Group Product Management. Product Strategy

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product Strategy

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

bpma ProductHub

But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are… Product StrategyBy John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good!

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Present and drive product strategy based on evidence.

Doing Things that “Do Scale”

bpma ProductHub

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Product Strategy

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Applying the Canvas to Your Product. Product Strategy

Is MVP Dead?

bpma ProductHub

Is Minimum Viable Product Dead? – By Don Stoddard . Minimum Viable Product is a widely accepted concept; so why do so many people want to declare it dead? In many ways, MVP suffers from its own popularity associated with both good and bad products. Product Strategy

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Why product managers should obsess on problems, not solutions.

BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. As we gear up for 2018, here’s a look back at the past year with Boston Women in Product! Product Strategy

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The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. product/features/strategy.

APO: Retrospectives: The Product Perspective Tuesday, February 6, 2018 | 6:00 – 9:00pm

bpma ProductHub

Retrospectives: The Product Perspective. Join the Agile Product Open community on Tuesday, February 6th at Slalom in Boston for an interactive evening focused on the product perspective for retrospectives. Our APO community will focus on the product angle of this important discipline, retrospecting on retrospectives with a focus on topics including: Engaging product people (product manager or product owner) in retrospectives. Product Strategy

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Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps?

Events 238

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

The product portfolio matrix , also called growth–share and BCG matrix, wants to help you achieve a balanced portfolio, a portfolio that contains the right mix of young and established products. A revenue-generating product is now most profitable (hence the term cash cow).

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. When Mind the Product releases the video, I’ll add it to this post. Like many product teams, we had some tough challenges to address.

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

Minimum Viable Product #1. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. Minimum Viable Product #2. Instead, I opted for a broader collection of related strategy and roadmap tips.

Books 205

Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? When you do the math on how many team members you have this leads to an astounding number of decisions that are being made daily around your product. Product Management Product Strategy Messaging Vision

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Eat, drink, and product: Sharing lessons from the field

bpma ProductHub

If you’ve been in product management for a while, you have the scars to prove it. The process of developing and bringing products to market is as unique, different and varied for every business and product as there are food choices in a supermarket.

Events 195

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Let’s review a couple of scenarios: Scenario one – company has an existing product portfolio.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

What is a Digital Product?

Roman Pichler

Product. What is a product ? But when it comes to digital products, this definition has only limited applicability. Is that a product? Or is the entire website the product? Some digital products exist for many years and even decades. Product vs. Project.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

Creating effective customer feedback loops for product teams

Roadmunk

During one of my daily peruses of the tech Twitter-sphere, I came across a tweet I feel should be plastered on the walls of every single product organization ever. Tight and continuous feedback loops with real customers is common in great products. Write-ups for the product team.

A guide to SaaS metrics for product managers

Roadmunk

While not the most glamorous part of a product manager’s job, tracking metrics reveal blindspots, foster stakeholder confidence and offer vital product (and organizational) health checks for PMs. Where your product falls on this model impacts which metrics you should monitor.

Build the right thing

Inside Intercom

This week I gave a talk at The Next Web on the importance of your product strategy when scaling a company. They’re all important because they work together to help build a successful product. ” To build the right thing, knowing your strategy is critical.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Over the next few years my career evolved through people-management, pre-sales, and program management roles into product management. ” I’ve spent the last half-year in the beginning of my journey understanding how agile product management at scale can work.

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Product Strategy of Microsoft, Yahoo, and FAST - BUT war declared on Google

All About Product Management

But have you taken a minute to think what this takeover means for the Group Product managers of MSN and Microsoft, the Product Strategist at Yahoo. Given the choice which camp would you like to be product manger in: Yahoo, Microsoft or Google? Innovation strategy

SaaS product management

Street Smart Product Manager

It’s amazing how often product managers forget a simple, yet fundamental truth: Our job as product managers is not just to build features users want… Not just to prioritize the roadmap… Not just to spend time talking with customers… Not just to ensure a successful release… Those activities are important, of course. The post SaaS product management appeared first on Street Smart Product Manager.

Building for Billions in India: Meeting the Challenge of Building Products For A Complex Country

Mind the Product

This makes it imperative for businesses to build multiple language options into their products very early in the lifecycle – if they want to secure a wide reach. Skill and Language Challenges for Products (Courtesy: Rohit Raghav). Product Strategy India Language literacy

As a product manager, your #1 KPI should be business growth

Street Smart Product Manager

What’s the #1 metric you need to track as a product manager? What’s the #1 KPI you should sign up for as a product manager? The post As a product manager, your #1 KPI should be business growth appeared first on Street Smart Product Manager. Product Management SaaS KPI metrics product strategy

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. The Product Strategy Grid.

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. They often didn’t think deeply about the physical product.