Why we get hooked: The invisible threads behind product loyalty
UX Planet
JUNE 13, 2025
Photo by Google DeepMind There are some apps or products that just stick. You don’t know exactly when it happened, but one day you realize you’re using the same product over and over. Not because you’re consciously comparing features every day, not because you researched all the alternatives, but because something about it just works for you. It feels familiar.
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