Wed.Apr 14, 2021

Sales Demos: Selling Outcomes vs. Features


Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

Demo 130

#mtpcon Digital APAC Day 1 highlights

Mind the Product

Today, #mtpcon Digital APAC got off to an exciting start! We saw three engaging keynotes covering discovery, product development, and cybernetics, plus a plethora of interactive breakout sessions.


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Outcome-Focused Personas — Create Meaningful Personas in Product Management

The Product Coalition

Personas have always had a significant but conflicted place in the UX (user experience) design process… Continue reading on Product Coalition ». ux design user-experience agile product-management

SOS: Mistakes That Every Product Manager Should Avoid!


So last week, India witnessed four new unicorns — and there is always a new product getting out in the market! There is so much competition and options to choose from. The industry is loaded with ‘kinda similar’ products with their ‘own’ USPs and offerings. Then what makes them unique?

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

Going from Venture-Backed Rocket Ship to Independent Business with Sahil Lavingia of Gumroad

Business of Software Conference

Sahil Lavingia will be speaking at BoS Conf Spring.Online 26-27 April on the topic: “The Pros and Cons of Setting Your Own Goals as an Entrepreneur.” ” Venture-backed or independent?