Focusing On Your Brand Will Produce a Better Product

Mind the Product

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product?

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. Understanding the “Why” of Branding. Alexa hates the cliche “everything starts with brand,” but she can’t help but emphasize its accuracy. Brand is about understanding your “why.”

Trending Sources

Is The Trick To Boosting Product Sales To Simplify Your Product Line?

The Accidental Product Manager

Olay is simplifying their product offering in order to revive their brand Image Credit: WindyWinters. The P&G product managers made the brand over and added skin treatments that had previously only been available at high-end department stores.

More on Branding.

Under10 Playbook

Branding is what you do when your product doesn't matter.— I know this one'll get the brand-oriented marketers into an uproar but there's a big difference between brandING and your brand. Branding is a verb; brand is a noun. Branding is the exercise of telling your story to get people to buy your product. Your brand results from years of delivering great products and creating satisfied customers.

Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Small "utility" companies with only one or two products should focus on branding the individual products.

Solving The Challenge Of Making Reordering Products Simple And Easy

The Accidental Product Manager

Customer Amazon brands consumer-products Dash gadget ordering place an order push button refrigerators Tide washing machineAmazon’s Dash button is designed to make reordering easy to do Image Credit: WNEP.

Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Loosely defined, brand awareness is your company’s visibility to the public. Companies are increasingly focusing on branding via content marketing.

Goodbye Scion – What Happened To You?

The Accidental Product Manager

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. Scion was a separate brand that Toyota created way back in 2003. The brand was sold in the United States, Canada, and Puerto Rico. Toyota created the Scion brand in order to attract younger buyers.

Scaling the Product Owner Role

Roman Pichler

This reduces the scope of the original product and it creates a brand-new one, managed by a new product owner and developed by its own team(s). Scaling and the Product Life Cycle.

Is Scrum Right for Your Product?

Roman Pichler

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. When is Scrum Most Helpful?

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New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

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The Move From Product to a Service Mindset

Mind the Product

Consumers would pay for this service layer, allowing brands to maintain their margins and extract additional value. These companies are also selling a brand, or to be more specific, a brand promise. This is one reason why brands put so much investment into customer service.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase.

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

Or the marketing team argues that even though it lost, it’s better for the brand. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome]. We will have confidence to proceed when [we see these measurable signals]. If you aren’t familiar with this format, you can learn more about it here.

How aligning product and marketing teams improves customer experience

Mind the Product

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

There were concerns from their marketing team, “Is it going to hurt our brand? We told them we wouldn’t use the Allstate brand. We didn’t even use the Arity brand. We used a product brand no one has ever heard of and we launched a landing page.

Interview questions product managers should prepare for–and other innovation insights for product managers Aug 11, 2017

Product Innovation Educators

5 effective brand management principles for product managers. (1) 1) Leverage your unique selling proposition, (2) develop your brand with target groups in mind, (3) make sure marcom pushes brand awareness, (4) let influencers evangelize your brand, and (5) maintain brand consistency.

Finding Inspiration for Customer Journey Mapping

Mind the Product

Brand Experience map. There are customer experience maps devoted to the complete experience the customer gets while using the brand. For example, this map was created by beauty brand Lancôme. Customer journey mapping (CJM) is an underestimated marketing tool.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

I “went agile” in 2000/2001 – I was writing software and leading teams at an enterprise software company at the time, and we adopted elements of XP and other agile practices in what we branded (internally and externally) as Fast Cycle Time (FCT).

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Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

Now what they are discovering is that their customers are showing a preference for systems that are more tightly integrated with their specific brand of mobile phone. Yes, every car needs a navigation system, but from whom? Image Credit: LotPro Cars.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Question marks are products with high growth that don’t yet deliver significant business benefits—be it generating revenue, selling other products or services, enhancing the brand equity, or saving money. [1] The Matrix Reloaded.

What Should Product Managers Do When Their Main Product Fails?

The Accidental Product Manager

You can hardly go into a gas station without being confronted with an entire wall of different brands of cigarettes all of which have just slightly different product development definitions. Theranos is in bad shape, but they have introduced a new product Image Credit: Wikipedia. Unless you’ve been living under a rock for the past few years, you’ve probably heard about a company called Theranos. They are a Silicon Valley startup that attracted a lot of attention.

Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

The Accidental Product Manager

In malls across the country, Amazon has set up branded kiosks where they sell a limited line of devices, cases for those devices, and branded apparel. We buy from Amazon online, right? Image Credit: Luke Dorny.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

Use the Strategy Canvas not only for brand-new products. The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Note: A product that will be an up-sell to existing customers will obviously have a different funnel than a brand-new product, so this may look different depending on your situation.

Why Your Organization Cannot Innovate

Under10 Playbook

In his book, ZAG: The #1 Strategy of High-performance Brands , Neumeier shares his “good/different” matrix. There’s something about the whole analytical mind-set that effectively drives the ability to innovate out of the building.

Enter The Matrix – Lean Prioritisation

Mind the Product

Brand – Does the feature enhance your brand awareness? Prioritisation is a necessary evil of every product development lifecycle.

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

So you are in the process of starting your brand new product manager job. Product managers need to know how to get things started Image Credit: Andre Chinn. Congratulations. Now what? What is the first thing that you are going to need to do?

Scaling Lean Principles by Jeff Gothelf

Mind the Product

This happens for any number of reasons – business case, short-term business needs, process, approvals, silos, concerns about the impact on the brand, deadlines, targets, and so on. Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon.

Innovation vs. Execution

svpg

Culture of discovery techniques - the mechanisms are in place for ideas to be tested out quickly and safely (protecting brand, revenue, customers and colleagues). In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. This quickly gets into a very deep discussion of culture.

Devolving From Good To Bad

svpg

But then you get some serious funding, or some board member strongly suggests that you need to bring on some “adult supervision,” or some experienced people from brand-name companies. Here’s the thing, the new people you hire are often from those large, brand-name companies that have stopped growing, are often companies that have long since lost their ability to innovate, and have been living off their brand for many years.

What’s A Cola Product Manager To Do When Your Product Goes Flat?

The Accidental Product Manager

These areas include the SmartWater brand and the Gold Peak tea brand. Coke hopes to shift attention to their zero-calorie and diet brands during a new global advertising campaign that they are just getting ready to launch. Coke is a global brand.

Fighting Shiny Object Syndrome

Product Powers

Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. Brenda rushed over from her desk in the sales pit. She was clearly excited.

The 9 Mental Models You Need to Build Better Products

Amplitude

Instead of coming up with a brand new solution, a solution you used in previous situation may work for this group of users. Mental models are frameworks we use to make decisions, explain things, or think about the world.

Scaling Your Platform and Managing its Evolution

Mind the Product

If you are early in your platform evolution, curation of your partners (app developers) is important, as you’re entrusting your brand to these partners. Examples of platforms are all around us.

The Evolution of a Product Manager – Josh McWilliam

Mind the Product

While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for colleges), and BRIGHT HUB (for teachers). Josh McWilliam is a co-founder and Vice President of Product at College Factual.

Yahoo to become Altaba

Under10 Playbook

See also Ask Steve: Naming and Branding Assuming the sale of Yahoo's internet products to Verizon goes through, the remaining assets will become known as Altaba.

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Product Decisions: Are Customer Requests Overrated?

Mind the Product

A web of complex dynamics involving customer relationship, brand equity, channel relationships, customer switching costs, investments already made (sunk costs), specialized skills, and data stickiness play dramatically important roles.

Disruptive Product Development – Jenine Lurie

Mind the Product

She has over 15 years experience building world-class products for global brands such as American Express, Kaplan, Sony Entertainment, Financial Times, IBM, and JPMorgan. The Power of Branding and User Interviews.

Innovation is Broken by Janice Fraser

Mind the Product

Companies and established brands that we thought were going to be around for ever are churning out of the S&P 500 every day and being replaced by new hypergrowth companies. What is the point of innovation?