Branding Related Topics 
280 Group
AUGUST 23, 2021
Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role.
The Product Coalition
MARCH 9, 2022
A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. What is restaurant branding? The answer is branding.
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Intercom, Inc.
NOVEMBER 4, 2021
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. Kyle Benson , Brand Design Lead. Branding is always evolving.
The Product Coalition
MARCH 29, 2022
You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. Branding was all about print media, broadcast ads, and newsletters back in the day.
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Why does dashboard design matter? Because it can be the difference between users embracing your product or ignoring it altogether. Avoid common pitfalls by mastering these dashboard design best practices.
The Product Coalition
NOVEMBER 23, 2021
Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. These tools include Amazon Posts, Amazon Brand Analytics, and enhanced advertising tools.
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear?
Intercom, Inc.
AUGUST 10, 2021
Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? Refreshing the brand.
Userpilot
JUNE 8, 2022
Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels.
Product Innovation Educators
JANUARY 9, 2023
Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling?
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review.
Spice Catalyst
SEPTEMBER 30, 2022
The brand name of your firm acts as its basic identification. Even if a celebrity or influencer promotes your business, your brand name and the impression it produces on purchasers will always come before your company’s identity.
ProductBoard
JUNE 14, 2022
It’s this idea of customer-centricity that anchors Productboard’s first brand campaign: Strikethrough. <
The Product Coalition
SEPTEMBER 19, 2022
Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent!
Mind the Product
JULY 13, 2020
In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. The post Using Data to Build a Brand, by Abba Newberry appeared first on Mind the Product.
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look like your vendor’s brand, not yours Development time will depend on. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your. application and maximize the value of embedded analytics.
Apptentive
JANUARY 17, 2019
Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers. Many brands today may think they build products around their customers based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.
Dear Strategy
DECEMBER 21, 2020
On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether.
Centercode
JANUARY 26, 2023
Brand evangelists can be a powerful force for your product. A brand evangelist is a customer who’s not only a big fan of you and the products you sell, but often makes it their mission to refer or recommend your products to everyone around them.
First Round Review
JANUARY 25, 2022
After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make.
Speaker: Carrie Melissa Jones Founder, Gather Community Consulting
Time and again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. On August 12th at 12 pm EDT, Carrie Melissa Jones will be sharing the importance of undertaking research whether you are preparing to launch your community or are planning a strategic pivot, and how it can impact cross-organizational value.
Dear Strategy
NOVEMBER 26, 2020
On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not!
The Accidental Product Manager
FEBRUARY 7, 2022
New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names.
Spice Catalyst
OCTOBER 7, 2021
Today, social media marketing is one of the best and most cost-effective strategies used by brands looking to connect with and sell to their target audiences. But today’s consumers are leerier than ever when it comes to buying from online brands.
Product Management University
AUGUST 24, 2020
Strong brand identity builds trust and motivates people to buy your products and services. Why Internal Brand Identity Is Important. Five Components for Strong Internal Brand Identity. The good news – you’ve defined your brand in a way that plays to your strengths.
Advertiser: Vanilla Forums
We surveyed more than 600 consumers about their perceptions of the community experience. Our aim? To reveal how community can impact business-focused objectives. Get your free copy of this research report today to find out how customer expectations can be addressed and how it can affect your brand’s bottom line.
Centercode
DECEMBER 22, 2022
In this episode of the Delta Huddle podcast, we discuss the importance of building brand evangelism within your user testing programs
The Product Coalition
SEPTEMBER 27, 2020
Clarify your message so customers will listen Continue reading on Product Coalition ». marketing product-management business storytelling design
First Round Review
MARCH 30, 2021
Here, he shares his playbook for engineers to get started with personal branding and stand out from the crowd As an Engineering Leader at Help Scout, Anjuan Simmons has carved out a robust side hustle as a public speaker and blogger.
Apptentive
AUGUST 5, 2020
While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. The brands that do this now are the ones that will emerge from this pandemic successful.
Speaker: Bryan Horn, Founder, CS Solutions
If you've ever called a bank, cable company, or organization that thinks it's "too big to fail", you've probably run the customer service gauntlet: you start off with a seemingly simple request, and you call the customer service line. Once the general service rep hands you off, you're transferred to every department known to man. Further and further down the rabbit hole you fall, and each time you're transferred, the waiting room music plays longer and longer, and the person at the end of the line knows less and less about you and your problems. After the call, you've probably popped a blood vessel. Join Bryan Horn, author of The Customer Service Revolution and founder of CS Solutions, and learn how to master the warm handoff. Bryan will teach how to develop a culture of accountability so that all members of the organization are equipped to handle customer concerns and offer quick resolutions.
Andrew Chen
JUNE 21, 2018
Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. and think that’s what caused their success: Great brand. But great brand is the lagging indicator of success. Brand marketing is great, but it should be layered on later. How does brand help these cohorts? One argument is that brand marketing can create buzz and word of mouth.
Intercom, Inc.
JUNE 13, 2018
Product positioning, knowledge and brand awareness are your first ports of call in the early days. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi. You could also host an invite-only meetup in the hotel bar that everyone is staying at for the conference, or somewhere nearby, which matches the company brand.
dscout People Nerds
MARCH 25, 2021
We learned how 100 Gen-Z participants gauge whether a company is “trustworthy,” and probed on when having established trust is most important to them
Miro
MARCH 21, 2019
The post Building beautiful brand experiences at Neoscape appeared first on MiroBlog | A blog by Miro Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. We do much of our art reference […].
Advertiser: Vanilla Forums
What does 2021 have in store for the community profession? Will these unprecedented times expedite the rise of branded communities? What can organizations do to ensure their business remains relevant? This year's community predictions have all the answers! 2020 was a year unlike any we've seen in our lifetimes. These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. What impact has the global situation had on the community and what can we expect moving forward into 2021? This year's annual Community Predictions will provide you with everything you need to know to succeed in 2021.
Userzoom
APRIL 23, 2019
Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence. The business impact of not having answers to these questions is three-fold: Brands revert to using guesswork, rather than insight, to optimise Marketplaces, wasting time and energy on initiatives that do not improve sales, or might even decrease them.
Innovatemap
JULY 19, 2022
Building a brand is a non-linear process. Though brand design is artistic in nature, we understand that the process of building a brand is a collaborative science. For our team, brand isn’t about picking the prettiest colors or going as bold as we can.
Intercom, Inc.
AUGUST 13, 2020
The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.
Userpilot
SEPTEMBER 20, 2022
A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. WoM marketing improves brand visibility by getting many people to talk about your brand. Increases brand loyalty.
Speaker: Jeannie Walters, Founder and Chief Experience Officer, Experience Investigators
Need help giving your CX a human touch? Not sure what data you should be using at to make loyal customers? Are you struggling with making VoC the center of your company's mission? Whether you're just starting out your CX program, or you need to tweak an existing one to pandemic standards, register for this conversational webinar where we'll talk about it all! Join Jeannie Walters, CCXP, founder of Experience Investigators and come ready with questions to jumpstart your CX with the wisdom of a CX expert.
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