8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role.

Refreshing the Mind the Product brand for the next decade

Mind the Product

Over the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more.

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Using Data to Build a Brand, by Abba Newberry

Mind the Product

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. The post Using Data to Build a Brand, by Abba Newberry appeared first on Mind the Product.

Expert Tips For Selling Your Brand’s Products On Instagram

Spice Catalyst

Today, social media marketing is one of the best and most cost-effective strategies used by brands looking to connect with and sell to their target audiences. But today’s consumers are leerier than ever when it comes to buying from online brands.

How to Use Data to Build Strong Customer Communities

Speaker: Carrie Melissa Jones Founder, Gather Community Consulting

Time and again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. On August 12th at 12 pm EDT, Carrie Melissa Jones will be sharing the importance of undertaking research whether you are preparing to launch your community or are planning a strategic pivot, and how it can impact cross-organizational value.

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. Why Internal Brand Identity Is Important. Five Components for Strong Internal Brand Identity. The good news – you’ve defined your brand in a way that plays to your strengths.

Same Product, Different Brands

Dear Strategy

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether.

Dear Strategy 125: Same Product, Different Brands

Dear Strategy

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not!

The three strands of brand authenticity

Inside Intercom

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear?

Most Brands Hear from Less Than 1% of Their Customers

Apptentive

Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers. Many brands today may think they build products around their customers based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review.

The Rise of The Story Brand

The Product Coalition

Clarify your message so customers will listen Continue reading on Product Coalition ». marketing product-management business storytelling design

The Engineering Leader’s Guide to Crafting a Personal Brand that Stands Out From the Crowd

First Round Review

Here, he shares his playbook for engineers to get started with personal branding and stand out from the crowd As an Engineering Leader at Help Scout, Anjuan Simmons has carved out a robust side hustle as a public speaker and blogger.

Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Apptentive

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. The brands that do this now are the ones that will emerge from this pandemic successful.

48-Hour Insights: What Makes A Brand Trustworthy?

dscout People Nerds

We learned how 100 Gen-Z participants gauge whether a company is “trustworthy,” and probed on when having established trust is most important to them

2021 Community Predictions

What does 2021 have in store for the community profession? Will these unprecedented times expedite the rise of branded communities? What can organizations do to ensure their business remains relevant? This year's community predictions have all the answers! 2020 was a year unlike any we've seen in our lifetimes. These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. What impact has the global situation had on the community and what can we expect moving forward into 2021? This year's annual Community Predictions will provide you with everything you need to know to succeed in 2021.

Finding your brand voice: The content strategy growth hack

NextBigWhat

That’s why it’s called content strategy-and why finding your brand voice is a critical early step. All the content that works as the voice of your brand, such as blog articles and newsletters. A little bit of patience, a defined brand voice, and a well-crafted content strategy will pay off. [ Via ]. Product Management Curated

Co-branded Card Issuance, Explained?—?I

The Product Coalition

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Part I: Program Design Part II: Experience Design Part III: Commercial Aspects Co-branded cards?—?what?

Building beautiful brand experiences at Neoscape

Miro

The post Building beautiful brand experiences at Neoscape appeared first on MiroBlog | A blog by Miro Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. We do much of our art reference […].

The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. and think that’s what caused their success: Great brand. But great brand is the lagging indicator of success. Brand marketing is great, but it should be layered on later. How does brand help these cohorts? One argument is that brand marketing can create buzz and word of mouth.

Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

If you've ever called a bank, cable company, or organization that thinks it's "too big to fail", you've probably run the customer service gauntlet: you start off with a seemingly simple request, and you call the customer service line. Once the general service rep hands you off, you're transferred to every department known to man. Further and further down the rabbit hole you fall, and each time you're transferred, the waiting room music plays longer and longer, and the person at the end of the line knows less and less about you and your problems. After the call, you've probably popped a blood vessel. Join Bryan Horn, author of The Customer Service Revolution and founder of CS Solutions, and learn how to master the warm handoff. Bryan will teach how to develop a culture of accountability so that all members of the organization are equipped to handle customer concerns and offer quick resolutions.

Data Privacy and Driving High-Converting Traffic to Your Brand

AB Tasty

If a brand can understand their audience and deliver […]. This article was originally posted on AB Tasty as Data Privacy and Driving High-Converting Traffic to Your Brand.

Co-branded Card Issuance, Explained?—?II

The Product Coalition

Co-branded Card Issuance, Explained?—?II Experience Design In part I of this series, we talked about why co-branded cards make sense and what does it take for banks to design a co-branded card program. Is authorization at bank’s end or does the brand do remote authorization?

How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence. The business impact of not having answers to these questions is three-fold: Brands revert to using guesswork, rather than insight, to optimise Marketplaces, wasting time and energy on initiatives that do not improve sales, or might even decrease them.

Focusing On Your Brand Will Produce a Better Product

Mind the Product

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? Traditionally branding has been clearly separated from product. The values and stories told by legacy brands such as Coca-Cola have little to do with the experience of using the product itself.

Research Report: The State of Community Management

Online communities provide a wealth of benefits for organizations. In collaboration with the Community Roundtable, we have provided you with a comprehensive summary of The State of Community Management 2020. Get a free copy today!

Branding Yourself as a Product

Pragmatic Marketing

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. A grandfather clock or a watch. Those are the symbols of career longevity I remember from my youth. You’d work for one company your entire career, and when you retired, you’d receive some sort of timepiece as a farewell gift.

Building beautiful brand experiences at Neoscape

Miro

The post Building beautiful brand experiences at Neoscape appeared first on MiroBlog | A blog by Miro Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. We do much of our art reference […].

Winning Fans and Building Brands with Strategic Customer Input

dscout People Nerds

Don Hall on how emerging qualitative methods can flatten access and create always-on user insights to fuel brand stories

Big Tech & Big Brands

The Product Coalition

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Most big brands tend to do this, look at how many beers are named Miller?—?Miller Instagram could have gone down with the mother ship as a brand. But by keeping Instagram as an independent brand entity, Facebook shielded Instagram from itself. Brand Apple Inc.

The Art of Community: Higher Logic & Vanilla Forums Super Forum!

Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva

In its 12th year? Super Forum is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences. And this year, we’re going even bigger as we add Vanilla’s highly regarded Conversations conference into the mix. Register today!

Running an effective 3-hour brand sprint with a remote team

Miro

Running an effective 3-hour brand sprint with a remote teamIn case you hadn’t heard yet, we recently announced that RealtimeBoard is now Miro and revealed our new branding, inspired by the groundbreaking and innovative Spanish painter Joan Miró. The post Running an effective 3-hour brand sprint with a remote team appeared first on MiroBlog | A blog by Miro

Where Does Product End and Brand Begin?

Pragmatic Marketing

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. We keep coming back to a brand because to us it delivers on a promise that speaks to what’s important and makes us feel good at every touchpoint. Your brand’s culture is the first step.

Co-branded Card Issuance, Explained?—?III

The Product Coalition

Co-branded Card Issuance, Explained?—?III Commercial Aspects In Part I and Part II we looked at program design and experience design for co-branded cards. Co-branded Card Issuance, Explained?—?III III Part III?—?Commercial Commercials play a crucial role in a lot of decisions with regards to program and experience design. Commercials can make or break the program. In this piece, we look at commercial aspects from the program from cost and revenue standpoint.

How To Boost Your App’s Growth With Strong Branding

The Product Coalition

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. If you have developed an app and you want it to perform, its brand must be strong?—?there’s There’s no such thing when it comes to branding. mobile-app-design mobile-app-development branding app-design mobile-app

How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

You don’t need the latest, greatest CRM technology or data visualization tools. Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game-changer you’re looking for. Join Rhonda Basler, Marketing Director of Hallmark Business Connections, to make your brand genuine and make it stick.

What Can Top Food Brand Product Managers Do To Get More Shelf Space?

The Accidental Product Manager

There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. The Problem With Being A Top Food Brand. It turns out that the top food brands have been in a bit of a sales slump for the past few years. The end result of all of this is that there is less shelf space for the top food brands. How The Top Food Brands Can Win Back Shelf Space.

Product is Only One Part of the Brand: Rajiv Bajaj

NextBigWhat

The post Product is Only One Part of the Brand: Rajiv Bajaj appeared first on NextBigWhat. Great talk by Rajiv Bajaj, Managing Director – Bajaj Auto. Pretty much 2-year MBA compressed in this 55 minutes talk. Watch the keynote if you still believe that building a great product = guaranteed successful business (hint: it takes a LOT more). Product Management

How to Get More Instagram Followers for Your Retail Brand

AB Tasty

Want to get more Instagram followers for your retail brand? This article was originally posted on AB Tasty as How to Get More Instagram Followers for Your Retail Brand. Find out 5 tips that actually work if you want to get followers on Instagram. E-commerce

From the Ground Up: How Brand Identity, Design, and a New Name Built the Foundation for Groundwork

Innovatemap

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential.

Customer Perceptions of the Community Experience

Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. Get a copy of the free report from Vanilla Forums today to find out how customer expectations can be addressed through community and how community can affect your brand’s bottom line.