Focusing On Your Brand Will Produce a Better Product

Mind the Product

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product?

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. Understanding the “Why” of Branding. Alexa hates the cliche “everything starts with brand,” but she can’t help but emphasize its accuracy. Brand is about understanding your “why.”

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More on Branding.

Under10 Playbook

Branding is what you do when your product doesn't matter.— I know this one'll get the brand-oriented marketers into an uproar but there's a big difference between brandING and your brand. Branding is a verb; brand is a noun. Branding is the exercise of telling your story to get people to buy your product. Your brand results from years of delivering great products and creating satisfied customers.

Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Small "utility" companies with only one or two products should focus on branding the individual products.

Is The Trick To Boosting Product Sales To Simplify Your Product Line?

The Accidental Product Manager

Olay is simplifying their product offering in order to revive their brand Image Credit: WindyWinters. The P&G product managers made the brand over and added skin treatments that had previously only been available at high-end department stores.

Goodbye Scion – What Happened To You?

The Accidental Product Manager

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. Scion was a separate brand that Toyota created way back in 2003. The brand was sold in the United States, Canada, and Puerto Rico. Toyota created the Scion brand in order to attract younger buyers.

Finding Inspiration for Customer Journey Mapping

Mind the Product

Brand Experience map. There are customer experience maps devoted to the complete experience the customer gets while using the brand. For example, this map was created by beauty brand Lancôme. Customer journey mapping (CJM) is an underestimated marketing tool.

The Evolution of a Product Manager – Josh McWilliam

Mind the Product

While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for colleges), and BRIGHT HUB (for teachers). Josh McWilliam is a co-founder and Vice President of Product at College Factual.

Scaling Lean Principles by Jeff Gothelf

Mind the Product

This happens for any number of reasons – business case, short-term business needs, process, approvals, silos, concerns about the impact on the brand, deadlines, targets, and so on. Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon.

The Move From Product to a Service Mindset

Mind the Product

Consumers would pay for this service layer, allowing brands to maintain their margins and extract additional value. These companies are also selling a brand, or to be more specific, a brand promise. This is one reason why brands put so much investment into customer service.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Note: A product that will be an up-sell to existing customers will obviously have a different funnel than a brand-new product, so this may look different depending on your situation.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

I “went agile” in 2000/2001 – I was writing software and leading teams at an enterprise software company at the time, and we adopted elements of XP and other agile practices in what we branded (internally and externally) as Fast Cycle Time (FCT).

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Why You Are Asking the Wrong Customer Interview Questions

Product Talk

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase.

Inspiring Teams with Product Vision

Mind the Product

Your best employees – the ones who are committed, high performing, autonomous and who are stewards of your brand – will be purpose driven. What matters to your brand so much that you would hold onto it no matter what?

Why Product Managers Should Learn to Code

Mind the Product

Whether a quickly drawn sketch, an MVP, physical product, iterative improvements or a brand new feature, all studiously validated with user research and customer development, you roll up your sleeves to make it happen. Building products is amazing.

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

Seven Things you can Learn From WeChat Product Development

Mind the Product

In 2012, WeChat introduced the concept of official accounts for brands, where companies and individuals can create an official account to use for social media outreach AND for selling their product/service.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

Use the Strategy Canvas not only for brand-new products. The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets.

How to Communicate When You’re Founding a Startup

Mind the Product

Brand is Important. A well developed brand and strong copy will let you do this and is worth investing in early. Forward Partners look to help early stage ventures get to Series A or seed funding by working with them on getting to viable and sustainable business models within 12 months.

Disruptive Product Development – Jenine Lurie

Mind the Product

She has over 15 years experience building world-class products for global brands such as American Express, Kaplan, Sony Entertainment, Financial Times, IBM, and JPMorgan. The Power of Branding and User Interviews.

Experiences in Product: Shendi Wang Explains her Career Path

Mind the Product

Today she leads a brand new group at Mastercard, with a team of only five people. Because they are developing a brand new product, rather than improving or altering an existing one, she has to work closely with both development and management, as well as business and tech.

Innovation vs. Execution

svpg

Culture of discovery techniques - the mechanisms are in place for ideas to be tested out quickly and safely (protecting brand, revenue, customers and colleagues). In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. This quickly gets into a very deep discussion of culture.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

Pearson are a long established global company with multiple brands and acquisitions., Craig Strong , VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way.

The life of a Product Manager – Learning by Doing

Mind the Product

Last summer he and a brand new team were challenged by Telenor to tackle smartphone users, especially in Asia, who don’t use data because of a fear of large unexpected bills.

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

At the same time, you could also look at this as a very different sort of MVP — a brand experiment, as it were. Talking to a few UF-drinkers in their mid 30s, the concern was less with the taste than with the brand. Glitter and sparkles swept America by storm the other weekend!

Devolving From Good To Bad

svpg

But then you get some serious funding, or some board member strongly suggests that you need to bring on some “adult supervision,” or some experienced people from brand-name companies. Here’s the thing, the new people you hire are often from those large, brand-name companies that have stopped growing, are often companies that have long since lost their ability to innovate, and have been living off their brand for many years.

Yahoo to become Altaba

Under10 Playbook

See also Ask Steve: Naming and Branding Assuming the sale of Yahoo's internet products to Verizon goes through, the remaining assets will become known as Altaba.

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Let’s Fire a Few of Our Customers

Mironov Consulting

These are the customers we have to make happy if we’re going to grow our revenue/brand/Net Promoter Score and shorten our mean-time-to-customer-joy.

When was the Last Time you Talked to Your Customers?

Mind the Product

Consequently, this suggested to us that we should rethink some of the branding on the platform. love asking people this question. It is quite a shocker that most people can’t really answer it.

Making My Underwear an accessible product

Mind the Product

But at this point we were still delusionally confident in Todd’s brand and our expertise. This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio.

When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

Mind the Product

But time will tell if TV networks, and their brands, can continue to thrive exclusively on third-party platforms in the internet era, as they have in the cable era, without a direct relationship with their viewers.

Launching Complex Products in International Markets

Mind the Product

For the business set up, it is almost like setting up a brand new company. Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale.

Behind Every Great Product by Marty Cagan

Mind the Product

There was initially huge resistance to Adwords at Google – from engineering, because they worked hard to provide relevant results, and from sales, who were selling key words to big brands and who were legitimately nervous about cannibalization.

Behind Every Great Product

svpg

The new sales team, under Omid Kordistani, was off to a strong start selling keywords to large brands and placing the results at the top of the search results, highlighted as an ad, but still very prominent, much in the style that had been done in search results at other companies, including at Netscape where Omid came from. Article: Behind Every Great Product.

TEI 092: Innovation mantras from R&D-with Dana A. Oliver - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

They are very customer-focused, they establish their brands, but then something odd occurs. Look at Intel, Victoria’s Secret, Starbuck’s, or Michelin — these are companies that have a core technology, a core name, a core brand, and they remain true to these elements.

Progress, Not Products

Product Bookshelf

The pinnacle of jobs to be done development is a “purpose brand”, one that is synonymous with the job it is being hired to do.

Top 10 Product Guest Posts of 2016

Mind the Product

Most of the commentary focused on the Pokémon brand, but Jenny focused on the game as a product, and dug into how it was designed to be a hugely effective game taking advantage of the mobile platform, social spaces, and the hugely-popular brand.

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

Now what they are discovering is that their customers are showing a preference for systems that are more tightly integrated with their specific brand of mobile phone. Yes, every car needs a navigation system, but from whom? Image Credit: LotPro Cars.

Discovery vs. Delivery

svpg

We are in a big hurry to push something out there in order to learn what works and what doesn’t; yet we don’t want to release something that’s not ready for prime time, and risk hurting our customers and damaging our brand. It is consistent with the brand promise. Most of us are working on solving some pretty hard problems, and it usually ends up taking some fairly complex systems in order to power these solutions.

The Future of Talking to Technology

Mind the Product

How can we build with Artificial Intelligence in mind, at the same time as maintaining close customer relationships and protecting our brands? Christoph Auer-Welsbach , Partner Innovation Leader at IBM Watson, introduces us to Watson.