Focusing On Your Brand Will Produce a Better Product

Mind the Product

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product?

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? However, they think that they may have found a way to be even more successful: private label brands. What Are Private Label Brands? Private label brands are generally not advertised – they just show up in the store.

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

First Round Review

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy.

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. Understanding the “Why” of Branding. Alexa hates the cliche “everything starts with brand,” but she can’t help but emphasize its accuracy. Brand is about understanding your “why.”

Branding Yourself as a Product

Pragmatic Marketing

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. A grandfather clock or a watch. Those are the symbols of career longevity I remember from my youth. You’d work for one company your entire career, and when you retired, you’d receive some sort of timepiece as a farewell gift.

Where Does Product End and Brand Begin?

Pragmatic Marketing

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. We keep coming back to a brand because to us it delivers on a promise that speaks to what’s important and makes us feel good at every touchpoint. Your brand’s culture is the first step.

What Can Product Managers Learn From Japanese Cigarettes?

The Accidental Product Manager

You can hardly go into a gas station without being confronted with an entire wall of different brands of cigarettes all of which have just slightly different product development definitions. This is a new brand that is being introduced into the U.S.

Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand. It needs a distinguishing brand of its own and alignment with your company’s brand. Branding is what claims real estate in the buyer’s mind.

Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Loosely defined, brand awareness is your company’s visibility to the public. Companies are increasingly focusing on branding via content marketing.

Solving The Challenge Of Making Reordering Products Simple And Easy

The Accidental Product Manager

Customer Amazon brands consumer-products Dash gadget ordering place an order push button refrigerators Tide washing machineAmazon’s Dash button is designed to make reordering easy to do Image Credit: WNEP.

Goodbye Scion – What Happened To You?

The Accidental Product Manager

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. Scion was a separate brand that Toyota created way back in 2003. The brand was sold in the United States, Canada, and Puerto Rico. Toyota created the Scion brand in order to attract younger buyers.

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

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How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

Be sure to check out our brand new lineup of advanced training programs. The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.

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Is Scrum Right for Your Product?

Roman Pichler

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. When is Scrum Most Helpful?

UX 101

Scaling the Product Owner Role

Roman Pichler

This reduces the scope of the original product and it creates a brand-new one, managed by a new product owner and developed by its own team(s). Scaling and the Product Life Cycle.

The Move From Product to a Service Mindset

Mind the Product

Consumers would pay for this service layer, allowing brands to maintain their margins and extract additional value. These companies are also selling a brand, or to be more specific, a brand promise. This is one reason why brands put so much investment into customer service.

Is It Time For Amazon’s Product Managers To Go Back To College?

The Accidental Product Manager

These senators then met privately with Amazon and expressed their concern with Amazon using their brand to sell private student loans and that the discount that they were offering could be cancelled or changed at any time.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase.

Perfecto Automates Face ID Flows for iPhone X

Amir Rozenberg

For mobile brands, Face ID impacts user adoption and application usage tremendously. Prior to the iPhone X launch, many people doubted the premise of leveraging face ID as the exclusive biometric authentication measure.

How aligning product and marketing teams improves customer experience

Mind the Product

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love.

Convert your hottest leads right from Slack with our new two-way integration

Inside Intercom

But we wanted to take it a step further, so today we’re releasing a brand new two-way Slack integration. Today, we’re introducing a new two-way Slack integration that allows you to respond to leads super fast from the app you have open all day. The relationships we have with our customers are maintained by the conversations we have with them. Real-world conversations are dynamic, fluid interactions that adapt to the spaces we have them in.

Finding Inspiration for Customer Journey Mapping

Mind the Product

Brand Experience map. There are customer experience maps devoted to the complete experience the customer gets while using the brand. For example, this map was created by beauty brand Lancôme. Customer journey mapping (CJM) is an underestimated marketing tool.

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

Or the marketing team argues that even though it lost, it’s better for the brand. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome]. We will have confidence to proceed when [we see these measurable signals]. If you aren’t familiar with this format, you can learn more about it here.

Interview questions product managers should prepare for–and other innovation insights for product managers Aug 11, 2017

Product Innovation Educators

5 effective brand management principles for product managers. (1) 1) Leverage your unique selling proposition, (2) develop your brand with target groups in mind, (3) make sure marcom pushes brand awareness, (4) let influencers evangelize your brand, and (5) maintain brand consistency.

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Inside Intercom

If you have a brand or advertising campaign and you’re working with an external agency, you just bring them right into a shared Slack channel. The role of brand in growth marketing. Adam: Slack’s brand is so strong and well defined. As someone whose team is creating one of the very first touch points for that brand, is that an advantage of your team, or does it create a checkpoint that slows down the process of testing and iterating quickly?

What Your Audience Wants From Your Site (But Doesn’t Know How to Ask)

Userzoom

As a UX designer or web developer, you know a website can alter the perception and exposure of a brand, big or small. Ultimately, you goal is to prioritize the exposure, perception, design and support of a brand while adhering to modern styles and trends. And How You Can Uncover It.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

There were concerns from their marketing team, “Is it going to hurt our brand? We told them we wouldn’t use the Allstate brand. We didn’t even use the Arity brand. We used a product brand no one has ever heard of and we launched a landing page.

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort.

User Experience: 5 Tips for Designing Products to Appeal to Millennials

Mind the Product

But there is the opportunity to connect with millennials in the communication of your product and brand. When the pain from using another product is solved by your product, the user starts to engage with you and your brand. Don’t make a brand statement that you can’t keep.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Question marks are products with high growth that don’t yet deliver significant business benefits—be it generating revenue, selling other products or services, enhancing the brand equity, or saving money. [1] The Matrix Reloaded.

What Do Product Managers Need To Know About Self-Driving Cars?

The Accidental Product Manager

The reality is that self-driving cars are brand new and that means that there is going to be a period of adjustment that will be required. Self-driving cars come with a whole new set of rules Image Credit: Travis Wise. The world of automobiles stands on the edge of a brave new world.

5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

Mobile web is now the most important way for customers to connect with your brand. In our business, we have a unique opportunity to see the strategic problems which, sadly, lead some teams to fall short of their web quality goals.

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Yes, this is an expensive undertaking; however, the value of the Samsung brand name is at stake here and so this kind of dramatic action is required. Sansung ran into problems with the launch of the Note 7 phone. Image Credit: Isriya Paireepairit.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

I “went agile” in 2000/2001 – I was writing software and leading teams at an enterprise software company at the time, and we adopted elements of XP and other agile practices in what we branded (internally and externally) as Fast Cycle Time (FCT).

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How to Understand Your Customer's Pains and Gains

Generation Focus Blog: Perspective on Customer Dis

Additionally, as you develop your product, customer interview responses can be used to structure the positioning of your brand because they reveal the language your customer speaks. One of the keys to building a good product is customer validation.

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

Now what they are discovering is that their customers are showing a preference for systems that are more tightly integrated with their specific brand of mobile phone. Yes, every car needs a navigation system, but from whom? Image Credit: LotPro Cars.

Get People Talking! How To Use Open-Ended Questions For Market Discovery

PM Hardcore

Let’s say you have the opportunity to talk to a customer when you’re brand new to the company and you don’t know much at all about the product, the space, the domain, the customer problems. In my last post I talked about the importance of “talking to customers.”

Why Your Organization Cannot Innovate

Under10 Playbook

In his book, ZAG: The #1 Strategy of High-performance Brands , Neumeier shares his “good/different” matrix. There’s something about the whole analytical mind-set that effectively drives the ability to innovate out of the building.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

Use the Strategy Canvas not only for brand-new products. The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets.