Focusing On Your Brand Will Produce a Better Product

Mind the Product

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product?

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. Understanding the “Why” of Branding. Alexa hates the cliche “everything starts with brand,” but she can’t help but emphasize its accuracy. Brand is about understanding your “why.”

Trending Sources

Is The Trick To Boosting Product Sales To Simplify Your Product Line?

The Accidental Product Manager

Olay is simplifying their product offering in order to revive their brand Image Credit: WindyWinters. The P&G product managers made the brand over and added skin treatments that had previously only been available at high-end department stores.

Branding Yourself as a Product

Pragmatic Marketing

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. A grandfather clock or a watch. Those are the symbols of career longevity I remember from my youth. You’d work for one company your entire career, and when you retired, you’d receive some sort of timepiece as a farewell gift.

Where Does Product End and Brand Begin?

Pragmatic Marketing

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. We keep coming back to a brand because to us it delivers on a promise that speaks to what’s important and makes us feel good at every touchpoint. Your brand’s culture is the first step.

Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand. It needs a distinguishing brand of its own and alignment with your company’s brand. Branding is what claims real estate in the buyer’s mind.

Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Loosely defined, brand awareness is your company’s visibility to the public. Companies are increasingly focusing on branding via content marketing.

Goodbye Scion – What Happened To You?

The Accidental Product Manager

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. Scion was a separate brand that Toyota created way back in 2003. The brand was sold in the United States, Canada, and Puerto Rico. Toyota created the Scion brand in order to attract younger buyers.

The Move From Product to a Service Mindset

Mind the Product

Consumers would pay for this service layer, allowing brands to maintain their margins and extract additional value. These companies are also selling a brand, or to be more specific, a brand promise. This is one reason why brands put so much investment into customer service.

UX 90

Is Scrum Right for Your Product?

Roman Pichler

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. When is Scrum Most Helpful?

UX 102

Scaling the Product Owner Role

Roman Pichler

This reduces the scope of the original product and it creates a brand-new one, managed by a new product owner and developed by its own team(s). Scaling and the Product Life Cycle.

How aligning product and marketing teams improves customer experience

Mind the Product

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love.

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

Books 51

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

There were concerns from their marketing team, “Is it going to hurt our brand? We told them we wouldn’t use the Allstate brand. We didn’t even use the Arity brand. We used a product brand no one has ever heard of and we launched a landing page.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase.

Finding Inspiration for Customer Journey Mapping

Mind the Product

Brand Experience map. There are customer experience maps devoted to the complete experience the customer gets while using the brand. For example, this map was created by beauty brand Lancôme. Customer journey mapping (CJM) is an underestimated marketing tool.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Question marks are products with high growth that don’t yet deliver significant business benefits—be it generating revenue, selling other products or services, enhancing the brand equity, or saving money. [1] The Matrix Reloaded.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Note: A product that will be an up-sell to existing customers will obviously have a different funnel than a brand-new product, so this may look different depending on your situation.

Scaling Lean Principles by Jeff Gothelf

Mind the Product

This happens for any number of reasons – business case, short-term business needs, process, approvals, silos, concerns about the impact on the brand, deadlines, targets, and so on. Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon.

Agile 132

Enter The Matrix – Lean Prioritisation

Mind the Product

Brand – Does the feature enhance your brand awareness? Prioritisation is a necessary evil of every product development lifecycle.

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

Now what they are discovering is that their customers are showing a preference for systems that are more tightly integrated with their specific brand of mobile phone. Yes, every car needs a navigation system, but from whom? Image Credit: LotPro Cars.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

I “went agile” in 2000/2001 – I was writing software and leading teams at an enterprise software company at the time, and we adopted elements of XP and other agile practices in what we branded (internally and externally) as Fast Cycle Time (FCT).

Agile 51

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

Use the Strategy Canvas not only for brand-new products. The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets.

The Evolution of a Product Manager – Josh McWilliam

Mind the Product

While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for colleges), and BRIGHT HUB (for teachers). Josh McWilliam is a co-founder and Vice President of Product at College Factual.

Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

The Accidental Product Manager

In malls across the country, Amazon has set up branded kiosks where they sell a limited line of devices, cases for those devices, and branded apparel. We buy from Amazon online, right? Image Credit: Luke Dorny.

Books 50

Why Your Organization Cannot Innovate

Under10 Playbook

In his book, ZAG: The #1 Strategy of High-performance Brands , Neumeier shares his “good/different” matrix. There’s something about the whole analytical mind-set that effectively drives the ability to innovate out of the building.

Disruptive Product Development – Jenine Lurie

Mind the Product

She has over 15 years experience building world-class products for global brands such as American Express, Kaplan, Sony Entertainment, Financial Times, IBM, and JPMorgan. The Power of Branding and User Interviews.

Inspiring Teams with Product Vision

Mind the Product

Your best employees – the ones who are committed, high performing, autonomous and who are stewards of your brand – will be purpose driven. What matters to your brand so much that you would hold onto it no matter what?

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

So you are in the process of starting your brand new product manager job. Product managers need to know how to get things started Image Credit: Andre Chinn. Congratulations. Now what? What is the first thing that you are going to need to do?

How to Communicate When You’re Founding a Startup

Mind the Product

Brand is Important. A well developed brand and strong copy will let you do this and is worth investing in early. Forward Partners look to help early stage ventures get to Series A or seed funding by working with them on getting to viable and sustainable business models within 12 months.

What’s A Cola Product Manager To Do When Your Product Goes Flat?

The Accidental Product Manager

These areas include the SmartWater brand and the Gold Peak tea brand. Coke hopes to shift attention to their zero-calorie and diet brands during a new global advertising campaign that they are just getting ready to launch. Coke is a global brand.

Seven Things you can Learn From WeChat Product Development

Mind the Product

In 2012, WeChat introduced the concept of official accounts for brands, where companies and individuals can create an official account to use for social media outreach AND for selling their product/service.

Why Product Managers Should Learn to Code

Mind the Product

Whether a quickly drawn sketch, an MVP, physical product, iterative improvements or a brand new feature, all studiously validated with user research and customer development, you roll up your sleeves to make it happen. Building products is amazing.

Accelerate Marketing Automation Strategies with Usage Analytics

Revulytics

In that light, buyers often opt out of communication not because they dislike our brands, but because they dislike the volume, he said. Too many businesses make the mistake of buying email lists and spamming potential customers with irrelevant content, undermining efforts and wreaking long-term havoc on brand reputation. The best brands engage customers by leveraging marketing automation to do more than trigger set emails based on time or actions according to Hubspot.

Innovation vs. Execution

svpg

Culture of discovery techniques - the mechanisms are in place for ideas to be tested out quickly and safely (protecting brand, revenue, customers and colleagues). In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. This quickly gets into a very deep discussion of culture.

Devolving From Good To Bad

svpg

But then you get some serious funding, or some board member strongly suggests that you need to bring on some “adult supervision,” or some experienced people from brand-name companies. Here’s the thing, the new people you hire are often from those large, brand-name companies that have stopped growing, are often companies that have long since lost their ability to innovate, and have been living off their brand for many years.

Yahoo to become Altaba

Under10 Playbook

See also Ask Steve: Naming and Branding Assuming the sale of Yahoo's internet products to Verizon goes through, the remaining assets will become known as Altaba.

B2C 39

Fighting Shiny Object Syndrome

Product Powers

Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. Brenda rushed over from her desk in the sales pit. She was clearly excited.

The life of a Product Manager – Learning by Doing

Mind the Product

Last summer he and a brand new team were challenged by Telenor to tackle smartphone users, especially in Asia, who don’t use data because of a fear of large unexpected bills.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

Pearson are a long established global company with multiple brands and acquisitions., Craig Strong , VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way.