Trending Articles

Trailblazing Women in Product Management: Daniela Ornelas, Vice President Product Management at Wabtec Corporation

280 Group

For our next installment of the Women in Product Management Series, I interviewed Daniela Ornelas, Vice President of Product Management at Wabtec Corporation. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

Challenges of product in enterprise organisations – Daniel Elizalde on The Product Experience

Mind the Product

Product innovation can get more challenging with the multiple layers of management you have to deal with in larger organisations. How can product managers channel their inner creative thoughts while collaborating effectively in large organisations?


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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

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3 Key Takeaways from the Webinar: Creating Strategic Alignment Through the Standardization of Your Product Roadmap


Without a central location to organize product updates, product leaders waste time updating multiple spreadsheets and slide decks to keep their teams and stakeholders aligned. However, what can product leaders do to overcome the challenge? The key is the standardization of the product roadmap.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

Close-Ended Questions – How to Get Quality Insights for Your Customer Feedback


Learning about your customers’ needs is sometimes like being a 1-person paddle boat upstream. Particularly when you don’t have the right tools or questions, it’s a lot of effort just to understand them, much less to execute on what you can learn.

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Dear product stakeholder, please show me some love

Mind the Product

In this adapted excerpt from his recent book Sweet Stakeholder Love: Powerful Insights and Tactics to Deal with Stakeholder Issues Better and Achieve More Success at Work Sigi Osagie discusses stakeholder management. [.]

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What Makes a Memorable Product Demo and Why is it Important?

Product Management University

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running.

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What Metrics Measure Customer Satisfaction & 5 Strategies To Drive More Satisfied Customers


What types of metrics measure customer satisfaction, and how can they indicate the health of your customers and business? Customer satisfaction metrics, such as CSAT, CES, and NPS, help you measure customer loyalty and satisfaction.

Investing in Internal Documentation: A Brick-by-Brick Guide for Startups

First Round Review

David Nunez, an early hire at Stripe and Uber, shares his step-by-step playbook for establishing good internal documentation habits at your startup. He unpacks his tested tactics for creating a culture of documentation, setting the quality bar and keeping things organized

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

How To Handle High Pressure in Product Management: A Practical Guide

The Product Coalition

I’ve had some dark days as a Product Manager. Here are a few tricks I’ve learned to help with the toughest days. Simplify You can’t pull a rabbit out of your hat, work miracles and have the perfect information available out of nowhere.

Product, dance, and pockets of brilliance by Pippa Topp

Mind the Product

In her keynote session at #mtpcon London 2022, Pippa Topp, Interim Head of Product at Charlotte Tilbury, talks about product and creating pockets of brilliance. Watch this video or read on for key highlights from the talk.

Three Keys for Successful Agile Coaching: Level, Empathy, and Experience

Johanna Rothman

On the ANE panel last night, an agile coach asked, “What's my path forward as an agile coach? What do I do next?” ” That's a great question and one each coach might ask, to make sure they continue to add value to the client. Internal or external, all coaches have clients.).

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How to Create an Effective Onboarding Tour That Activates and Retains SaaS Users


Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams.

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

412: Five keys to unlock your confidence – with Dr. Joan Rosenberg

Product Innovation Educators

How product managers can build authentic confidence. Today we are talking about how to unleash confidence. As product professionals, we need authentic confidence.

Context Switching: How to Manage It

The Product Coalition

Context switching, the ability to intellectually move between different types of tasks, becomes more and more necessary as you take on more and more responsibility. In my personal journey I’ve shifted from engineer to leading teams to being a CEO.

SUNDAY REWIND: Inspiring teams with product vision

Mind the Product

This week’s Sunday Rewind is an inspiring ProductTank San Francisco talk from Keela Robison, then CEO at PM Loop and now VP of Product Management at Google. She talks about what vision is, why it matters and how to find it. Vision comprises your values, purpose and envisioned future, says Keela.

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Are Product Managers Chief Executives of Their Product? It Depends.


This article was originally published in CIO. . It’s said that every company is now, at least partly, a software company, which is undoubtedly changing the IT landscape. As a result, Product Managers (PMs) have more opportunities and are more important than ever.

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Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

Guide to Creating and Distributing Effective B2B Customer Satisfaction Surveys


Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention.

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How We’re Turning Feedback into Strategic Product Decisions


There is no shortage of product ideas. They come from everywhere. Customer feedback, feature requests, and new ideas born from your interpretation of your product strategy—can all be the starting point for your company’s next great opportunity.

Strategic Product Bugs

The Product Coalition

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

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Turning customer success into product success by Hannah Chaplin and Niamh Jones

Mind the Product

This spotlight session was sponsored by Pendo at #mtpcon London 2022. Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance.

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

A Guide to Hiring and Growing Your UXR Dream Team

dscout People Nerds

Before you hire another researcher, check out this thoughtful approach on figuring out the right people and roles for your team

Product Go-To-Market (GTM) and Its 7 Laws, by Spencer Grover


What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

The Ultimate Guide to Becoming a Customer Success Leader


Customer Success (CS) leadership roles can be hard to define. If you interviewed 100 SaaS CEOs about what’s in and out of scope for a Chief Customer Officer (CCO) , chances are you’d get 200 answers.

Riskiest Assumption Test (RAT): Why It’s a Better Framing Than Minimum Viable Product (MVP)

The Product Coalition

Image Credit: Girl with red hat on Unsplash In the product management universe, the idea of MVP has been popularized and socialized a great deal. The intent behind this has always been noble.

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

Creating a successful product strategy

Mind the Product

Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.]

CPO Series: Manage Your Work and Team like a Product


As a product leadership coach and expert, Tami Reiss has guided countless executives and teams through defining their product strategy and setting up product organizations at scale.

How Today’s Top SaaS Companies Build an Ecosystem Moat by Austin Yang, Product Drive 2022


What is an ecosystem moat and how can product managers build one? These are the key questions that Austin Yang , the Lead Product Manager at Softr , discussed in his presentation at the Product Drive Summit this year. Are you intrigued? Well, why don’t we get to it then? TL;DR.