Making Your Product Launch Move Quickly

Under10 Playbook

If your product doesn’t launch after eight weeks, it’s not going to. Sprinting through Product Release. An eight week intrapreneur launch is driven by a tight cycle of both user and stakeholder validation. In the fourth, polish the product and present it.

Product Launch: Reducing the Product Manager’s Workload

Proficientz – Product Management University

When do most Product Managers start thinking about the product launch? Finding the time to involve the rest of the company to the extent necessary for launch success is difficult. The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Product Launch Success: Five Can’t-Miss Ingredients.

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. Regions in which the phone had yet to launch simply postponed shipments of phones.

Powerful techniques for product launch

Under10 Playbook

So many product managers focus on the BUILD aspects of product but often forget about empowering the launch and its promotion. Lately I’ve been thinking a lot about launch techniques. Shouldn’t we use the same approach in managing a launch?

Perfecting the Product Launch

Sequent Learning

The post Perfecting the Product Launch appeared first on Sequent Learning Networks. BLOG PRODUCT MARKETING

Launch to sell – leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

How to use live chat for a product launch

Inside Intercom

Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site. The real business value lies in converting this traffic into actual paying customers, ideally within the first 24-48 hours of an announcement when their interest in your product is at its peak. Get started with live chat for product announcements.

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

As a product manager, one of your key goals is to solve your customers’ problems. The process of working up an idea and developing it into a workable product isn’t linear and straightforward. After handing the product to customers: Taking feedback to optimize the product.

7 catastrophic product launch mistakes to avoid

UserTesting

While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say … The post 7 catastrophic product launch mistakes to avoid appeared first on UserTesting Blog. Product

Product Launch in an Agile World - Webinar

Pragmatic Marketing

Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Watch "Product Launch in an Agile World".

Ten Ways to Identify an Impending Product Launch Disaster - Webinar

Pragmatic Marketing

There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. Watch "Ten Ways to Identify an Impending Product Launch Disaster".

7 catastrophic product launch mistakes to avoid

UserTesting

While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say … The post 7 catastrophic product launch mistakes to avoid appeared first on UserTesting Blog. Product

Launching winning products and services

Lead on Purpose

One of the more difficult tasks for a company is launching new products and initiatives. It’s easier to focus on designing and building products than getting them successfully into the market. Launching your new products and services is critical to … Continue reading → Leadership Product Management #prodmgmt product launch products

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Product Management Takeaway. Product Management Takeaway.

Launching Products – Paul Yokota (ProductTank NYC)

Mind the Product

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Launching Products – V1 Products is Different.

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness. In some organizations, production readiness and launch are synonymous. Setting the Launch Date.

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Josh Elman – Launching a Rocketship off Someone Else’s Back

Mind the Product

Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it’s important to build their product to be independent.

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

Three mindsets of product development. Building a product is a lot like a combat mission. This is how product teams can align to purpose, explore uncertainty, and learn their way to achieving desired outcomes. A product wall. The ideas of Agile are great.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We had some fantastic beta/influencer responses before the public launch, from thousands of tech enthusiasts, influential early adopters and Mac fans.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. It’s happened to the best of us; committing to a revenue projection is one of the trickiest parts of product management.

Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Internationalisation and Localisation

Mind the Product

In addition to this, they employed a ‘nearly’ modular approach to their whole stack, breaking it into Product, Design, UX and Dev. They compare this to building their products out of Lego blocks.

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A new dawn for the business messenger

Inside Intercom

And for the first time in any messenger, you can build your very own messenger app to integrate with your own products and tech stack so you can truly tailor the Messenger for your business. This means full product experiences and independent workflows right inside the Messenger. Our sales and customer support teams have already built some exciting apps of their own, and one of the most exciting parts of this launch will be seeing what our customers build in the coming months.

Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Build a Model, Then Build a Product. Your product is your business model.

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Product Development: Turning Months Into Weeks

Mind the Product

The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it. How quickly your definition of “ambitious” can change.

How bad Ideas get on the Roadmap

Mind the Product

Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this. Managing the “Shadow Product Team”. The more people understand how products actually get built, the better.

Building a challenger bank the Monzo way – Ole Mahrt (ProductTank London)

Mind the Product

In this talk by Ole Mahrt , Product Manager at Monzo, discusses how this approach can enable a powerful, intelligent banking experience. One of my favourite Product Tank talk phrases so far.) Monzo not only created a product but also hundreds of thousands of product evangelists.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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The Testing Mindset – How to Find Product/Market fit

Mind the Product

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products. In the end it is almost always about finding product/market fit.

Launching Complex Products in International Markets

Mind the Product

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. Once you think you have a good product roadmap, make sure the numbers add up.

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product?

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. The post Tactics for Redesigning and Relaunching Legacy Products appeared first on MindTheProduct.

Product Management is About Making Mistakes

Mind the Product

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. The feature was developed on schedule, and successfully launched to a controlled group of users. The product manager did not understand.

New Product Development: an Introduction to Gate Systems

Mind the Product

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money.

Taking Your Product Across Cultures by Lisa Long

Mind the Product

Telenor’s VP of Product Lisa Long gave the London #mtpcon audience a valuable crash course in how to minimize these sorts of missteps when you try to take your product beyond its initial home audience. As a starting point, ask what problem your product solves, says Long.

Building a Product Startup Within an Agency

Mind the Product

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. Six months later we began building our first software product.

The Cosmic Background Radiation of the Internet

Mind the Product

Part of my role as a product manager is to evaluate the potential of new products and features. They could expose existing functionality to different segments of your traffic, or they could be rudimentary implementations of possible future products.

Foundations

Spice Catalyst

Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst.

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Apple’s Product Portfolio Management

Spice Catalyst

Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.

Overhaul of the internal apps at Tesco

Mind the Product

My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. As a Product Manager I love interacting with users.

Product Development When you Don’t Have the Right Technology Expertise

Mind the Product

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. Our task was to deliver an extension to our core product in a technology that my current team had no expertise in. Throughout this post I’ll use the implementation of a mobile shopping application for a white-label ecommerce platform as my example for product development when you don’t have expertise in the technology.