Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. It’s happened to the best of us; committing to a revenue projection is one of the trickiest parts of product management.

How bad Ideas get on the Roadmap

Mind the Product

Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this. Managing the “Shadow Product Team”. The more people understand how products actually get built, the better.

Trending Sources

Product Development: Turning Months Into Weeks

Mind the Product

The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it. How quickly your definition of “ambitious” can change.

Making My Underwear an accessible product

Mind the Product

More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products and for ourselves personally. Our product launch.

Launching Products – Paul Yokota (ProductTank NYC)

Mind the Product

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Launching Products – V1 Products is Different.

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. The post Tactics for Redesigning and Relaunching Legacy Products appeared first on MindTheProduct.

Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Build a Model, Then Build a Product. Your product is your business model.

Overhaul of the internal apps at Tesco

Mind the Product

My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. As a Product Manager I love interacting with users.

Focusing On Your Brand Will Produce a Better Product

Mind the Product

We all want to build products which connect with our users and drive engagement. Brand or Product? Traditionally branding has been clearly separated from product. Use product to deliver your message. By the same token, a strong and clear brand can inform product decisions.

Powerful techniques for product launch

Under10 Playbook

So many product managers focus on the BUILD aspects of product but often forget about empowering the launch and its promotion. Lately I’ve been thinking a lot about launch techniques. Shouldn’t we use the same approach in managing a launch?

Apple’s Product Portfolio Management

Spice Catalyst

Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.

Taking Your Product Across Cultures by Lisa Long

Mind the Product

Telenor’s VP of Product Lisa Long gave the London #mtpcon audience a valuable crash course in how to minimize these sorts of missteps when you try to take your product beyond its initial home audience. As a starting point, ask what problem your product solves, says Long.

Internationalisation and Localisation

Mind the Product

In addition to this, they employed a ‘nearly’ modular approach to their whole stack, breaking it into Product, Design, UX and Dev. They compare this to building their products out of Lego blocks.

Launching winning products and services

Lead on Purpose

One of the more difficult tasks for a company is launching new products and initiatives. It’s easier to focus on designing and building products than getting them successfully into the market. Launching your new products and services is critical to … Continue reading → Leadership Product Management #prodmgmt product launch products

Building a Product Startup Within an Agency

Mind the Product

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. Six months later we began building our first software product.

Josh Elman – Launching a Rocketship off Someone Else’s Back

Mind the Product

Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it’s important to build their product to be independent.

Product Launch in an Agile World - Webinar

Pragmatic Marketing

Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Watch "Product Launch in an Agile World".

Ten Ways to Identify an Impending Product Launch Disaster - Webinar

Pragmatic Marketing

There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. Watch "Ten Ways to Identify an Impending Product Launch Disaster".

Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles.

Perfecting the Stealth Launch

Under10 Playbook

You’ve perfected the stealth launch! Your product is in the market but no one knows it. Or perhaps you’ve done the “product roll-out”—you’ve rolled the product out the door and then slammed the door shut. Launch complete.

The Cosmic Background Radiation of the Internet

Mind the Product

Part of my role as a product manager is to evaluate the potential of new products and features. They could expose existing functionality to different segments of your traffic, or they could be rudimentary implementations of possible future products.

Why a Release Isn’t a Launch

Under10 Playbook

Companies that target their products at the circumstances in which customers find themselves, rather than at the customers themselves, are those that can launch predictably successful products.—Clayton It’s ready to launch, right?

Building a challenger bank the Monzo way – Ole Mahrt (ProductTank London)

Mind the Product

In this talk by Ole Mahrt , Product Manager at Monzo, discusses how this approach can enable a powerful, intelligent banking experience. One of my favourite Product Tank talk phrases so far.) Monzo not only created a product but also hundreds of thousands of product evangelists.

On Sale: Turn Ideas Into Products

Under10 Playbook

Steve Johnson's new book, Turn Ideas Into Products , is on sale for one week. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Books 34

UK Sale: Turn Ideas Into Products

Under10 Playbook

Steve Johnson's new book, Turn Ideas Into Products , is on sale for one week in the UK Amazon store. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Books 28

Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. The Whole Product.

Product Requirements: Using a Written or Visual Framework

Mind the Product

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats.

Optimize to be Wrong, not Right

Mind the Product

The more options you have, the more you are able to explore different opportunities, meaning you can quickly test a variety of ideas without investing in an entire product launch and committing to it too early. Product development is not about developing products.

Foundations

Spice Catalyst

Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst.

Get Ready for MTP Engage Hamburg

Mind the Product

MTP Engage Hamburg will be a one-day event for 300+ product people with 4 keynotes, 12 sessions with members of the local product community, and many ways for product people to engage & learn. Systems Thinking for Product Managers.

How Designers & Developers Can Work Better Together

Mind the Product

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Establish Understanding of the Product Vision.

Upcoming SiriusDecisions Product Management Webcasts

Good Product Manager

Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management. Product Management

Kick-start your product management career–and other innovation insights for product managers Oct 27, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 5 ways to kick-start your product management career. (1) 3) Use the product daily. (4) 2016 Product Management Year in Review.

Consider a soft launch

Under10 Playbook

Meghan was hired a few weeks before an initial product launch. She couldn’t find many of the core product pieces so she was forced to start from scratch. She jumped right in to understand personas and problems so she could define the product positioning.

Why a Release Isn’t a Launch

Under10 Playbook

Companies that target their products at the circumstances in which customers find themselves, rather than at the customers themselves, are those that can launch predictably successful products.—Clayton It’s ready to launch, right?

Three Keys to a Successful Product Rollout

High Octane Product Management

A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition. A successful rollout tees up a successful launch. To that end, a successful rollout sets the stage for a killer product launch.

Branding Yourself as a Product

Pragmatic Marketing

You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. Just like in a product lifecycle, though, there will be times when your industry and technology evolve. What you need is a product strategy. How do you leverage your skills to ensure a triumphant product launch and continued relevancy and success? Launching: Version 1.0. You As the Product.

Product management is hip! And other innovation insights for product managers June 10, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Yep, product management is hip and the world knows it! What product managers can learn from retail store design – 50 examples.

Recommending reading

Under10 Playbook

On Products and Product Management. In Turn Ideas into Products , author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. A great intro for the new product manager. On Building Products Right.

Product Metrics: Identifying Opportunity and Inefficiency

Under10 Playbook

On the business side of product management, an area that typically gets short shrift is the creation, measurement and review of metrics related to a product effort. In many companies, Product Management organizations focus on leading and launching product-specific initiatives.