ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

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ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

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bpma ProductHub

NOVEMBER 11, 2019

by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. According to research from Robert G Cooper only 1 in 7 product launches succeed. Since the…

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Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

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The Product Coalition

MAY 3, 2021

That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market. It helps you align with different team departments, better understand your customers , and find ways to step up your SaaS product.

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ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

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Intercom, Inc.

JULY 22, 2019

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why

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Roy Madden

JUNE 23, 2022

Easily track the latest product launches in your industry with Feedly’s AI engine. Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly’s AI Engine understands. Popular product launch use cases.

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Centercode

APRIL 10, 2023

We defined what a product launch blog is, and why it's important. We also provided a step-by-step guide on how to write a product launch blog post, including defining your goals, identifying your target audience, determining your key message, and including social proof.

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ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

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ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

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UserInterviews

MARCH 1, 2023

What makes a winning product launch? Derek Osgood shares specific tactics he uses to plan, execute, and succeed at product launches.

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Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. find value differently in your product.

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Centercode

APRIL 10, 2023

We outlined the key stages of a successful product launch, emphasizing the importance of planning, execution, and continuous engagement. We shared essential tools, best practices, and strategic insights to guide you through the launch process.

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The Product Coalition

JANUARY 11, 2023

When they finally are able to stir their “gajillion-megaton” aircraft carrier of a product — you’ll be way out in the distance. Special thanks to Tremis Skeete, Executive Editor at Product Coalition for the valuable input which contributed to the editing of this article.

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ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

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Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Timing the release to capitalize on external factors that might bolster attention and interest in the product launch.

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Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

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ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

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Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. We took what we learned from cities we had already launched in and applied it to cities we were about to launch in.

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ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

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Userpilot

MAY 12, 2022

How to run new product announcements successfully. There are three ingredients to a successful product announcement: planning, timing, and placement. Don’t skip the new product announcement planning process. Find the best time for your new product announcement. New product release announcement email.

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ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

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Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

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Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Product Management University

JUNE 12, 2018

When do most Product Managers start thinking about the product launch? The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Related Article.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

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Roy Madden

JUNE 23, 2022

Market Intelligence Easily track the latest product launches in your industry with Feedly AI Keeping up with your competitor’s latest product announcements in real-time is close to impossible. We’ve added Product Launches to the list of strategic moves Feedly AI understands.

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The Product Coalition

MAY 13, 2020

Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign. An Engaging Email Design Simply filling your product launch emails with large chunks of text can be disastrous.

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Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

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Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy.

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Intercom, Inc.

FEBRUARY 21, 2018

Converting this traffic into actual paying customers is the hardest part and for this reason we strongly believe arming your sales team with live chat is a key component to your launch strategy. The post How to use live chat for a product launch appeared first on Inside Intercom.

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The Product Coalition

SEPTEMBER 16, 2019

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Indeed Seen?—?Product Indeed Seen?—?Product

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