article thumbnail

Why do product launches fail?

Mind the Product

In this guest post, Poornima Mohandas, Product Marketing Consultant, discusses why product launches often fail, and what we can do to tackle this situation. Ever so often companies launch products but the launch doesn’t quite pan out the way leadership had envisioned it.

article thumbnail

Product Launch Strategy: Tips and Tricks

The Product Coalition

The fate of your company could depend on the success or failure of a product launch. By creating an effective strategy, you can make sure… Continue reading on Product Coalition »

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Product Launch Success: How To Define It & Track Success With Product Launch KPIs, and Metrics?

Userpilot

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

article thumbnail

Registration for our fall 2022 product launch event is now open

Intercom, Inc.

We’re excited to announce that registration is now open for New at Intercom , our virtual fall product launch event which takes place on October 12th, 2022 at 8am PT/4pm BST.

article thumbnail

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

When you launch a new feature (or an entirely new product), there are many questions that you'll need to answer. And of course, was the launch successful? Join Piyanka Jain, President and CEO of Aryng, as she explains why - and how - you should use data and analytics to define and track a successful launch.

article thumbnail

Keys to a successful product launch – Derek Osgood on The Product Experience

Mind the Product

What are the keys to a successful product launch, and how do you make sure you have all the right components upon release? We spoke to launch expert, Derek Osgood, to gain all of the key insights. [.]

article thumbnail

Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

article thumbnail

A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Innovation advice will not work if your company's culture does not encourage it.