Keys to a successful product launch – Derek Osgood on The Product Experience

Mind the Product

What are the keys to a successful product launch, and how do you make sure you have all the right components upon release? We spoke to launch expert, Derek Osgood, to gain all of the key insights. [.] Podcast Product Launch The Product Experience Podcasts Product launch

Lessons from a Product Launch: Rivian

ProductPlan

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Launching a product should be an exciting time for product managers and key stakeholders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Creating Product Launch Momentum

ProductPlan

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings.

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. They’re on the hook to generate qualified leads for the new product.

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

When you launch new feature (or an entirely new product), there are many questions that you'll need to answer. Is the feature being adopted? Do your customers like it, or does it need to be improved? Was the launch successful? Well, that all depends on how you define success. Join Piyanka Jain, President and CEO of Aryng, as she explains why - and how - you should use data and analytics to define and track a successful launch.

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. They’re on the hook to generate qualified leads for the new product.

The 4 Types of Product Launches

ProductPlan

Launching a product is the pinnacle of days, weeks, months, or even years of work. It’s also the beginning of an equally pivotal point in a product’s trajectory. The period marks all that time and effort spent developing the product. Product differentiation.

Product Launch Metrics: How To Measure The Success Of A Product Launch?

Userpilot

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. Launch phase.

Product Launches- The Good, The Bad, and The Ugly

bpma ProductHub

by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. According to research from Robert G Cooper only 1 in 7 product launches succeed. Since the… Product StrategyMany thanks to Steven Veneman and Julius Francis of Juniper Networks for serving as awesome hosts.

Best Practices New Product Announcements – Marketing For SaaS Product Launches

Userpilot

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Product announcement involves all the marketing activities to promote and successfully launch a new product or feature.

How to Establish and Sustain a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

In this webinar, Bob webber will discuss a new model of innovation that explains how to make your organization more innovative!

5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype.

A Step-by-Step Guide to Creating a Better Product Launch

The Product Coalition

Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in. If you skip any of these phases, you risk not reaching the goals of your product release and underperforming.

Overview: Setting the right metrics for product launches

Mixpanel

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. Every launch needs quantifiable metrics to judge its success. Why set metrics for product launches?

Building help content into your product launch

Inside Intercom

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. By the time the big day rolls around, it can feel like all that’s left to do is kick off the launch party and wait for the upvotes to roll in on Product Hunt.

The Secret Ingredient for a Successful Product Launch

Gainsight

You and the rest of the product team are launching what is sure to be the next game-changer. As a product manager for an enterprise software company, this scene is all too familiar. Product launches are a perfect example. Today is the big day.

Indeed Seen?—?Product launch failure

The Product Coalition

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Not a great recommendation/personalization experience to see that Scrum Master is a match for me when I explicitly selected Product Manager as the role. Indeed Seen?—?Product

SaaS Product Launch: How to Launch Your SaaS Product Step by Step

Userpilot

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? The aim of the pre-launch phase is to get your product and your business ready. How do you launch a SaaS product?

Four Honest Lessons from Intercom?s Biggest Product Launch Ever by Mark Ryan

Mind the Product

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. He shared some great lessons on how Intercom has built a new version of its messenger in only four months and involving 150 people in eight product teams. Lesson 4: Product Intuition.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

The data says your website sucks – Rachel Obstler on The Product Experience

Mind the Product

How do people make bad products? We chatted with Rachel Obstler, Heap's VP of Product, to understand how we can use metrics to suck less. [.] Read more » The post The data says your website sucks – Rachel Obstler on The Product Experience appeared first on Mind the Product.

Product Launch: Reducing the Product Manager’s Workload

Proficientz

When do most Product Managers start thinking about the product launch? Finding the time to involve the rest of the company to the extent necessary for launch success is difficult. The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Product Launch Success: Five Can’t-Miss Ingredients.

Perfecting the Product Launch

Sequent Learning

The post Perfecting the Product Launch appeared first on Sequent Learning Networks. BLOG PRODUCT MARKETING

Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]

Userpilot

Product launch announcement emails can be intimidating. Product launch emails are a way of communicating with your existing customers – keeping them up to date with new developments, new features, and the launch of an upcoming product. Product image.

5 Reasons Customer Success is the Secret Sauce of Great Product Launches

Gainsight

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

SUNDAY REWIND: It’s all about the outcome

Mind the Product

In this Sunday Rewind, we look back to when Georgie Smallwood, CPO at Tier Mobility, explained why an understanding of outcomes and impacts is essential to successful product management. [.] Prioritisation Product Launch Product Strategy Business Outcomes Sunday Rewind

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

Killing product zombies: a five-step approach

Mind the Product

As product people, we find features, processes, and products that aren't functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.]

Why it’s never a good idea to test your idea

Mind the Product

Product Managers are bombarded with feature requests and ideas every day. Even in companies with profound product knowledge, they’re consistently asked to test those ideas in their daily routine. Here is why you shouldn’t do so as a product manager. [.]

If you build it, they won’t necessarily come: Why product launch is a beginning, not an end

ProductCraft

Finally, after months of work, a finished product! Launch Day can feel like a finish line, but really, Read more » The post If you build it, they won’t necessarily come: Why product launch is a beginning, not an end appeared first on ProductCraft by Pendo.