Companies that target their products at the circumstances in which customers find themselves, rather than at the customers themselves, are those that can launch predictably successful products.—Clayton It’s ready to launch, right? MORE
In addition to this, they employed a ‘nearly’ modular approach to their whole stack, breaking it into Product, Design, UX and Dev. They compare this to building their products out of Lego blocks. MORE
Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles. MORE
You’ve perfected the stealth launch! Your product is in the market but no one knows it. Or perhaps you’ve done the “product roll-out”—you’ve rolled the product out the door and then slammed the door shut. Launch complete. MORE
Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. It’s happened to the best of us; committing to a revenue projection is one of the trickiest parts of product management. MORE
In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Build a Model, Then Build a Product. Your product is your business model. MORE
Steve Johnson's new book, Turn Ideas Into Products , is on sale for one week. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers. MORE
Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. The feature was developed on schedule, and successfully launched to a controlled group of users. The product manager did not understand. MORE
In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. The post Tactics for Redesigning and Relaunching Legacy Products appeared first on MindTheProduct. MORE
Steve Johnson's new book, Turn Ideas Into Products , is on sale for one week in the UK Amazon store. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers. MORE
How Product Managers and Innovators Can Validate a Product Concept for a Target Market. Creating a successful product requires a diverse set of skills and one of them is properly validating a product concept. MORE
Part of my role as a product manager is to evaluate the potential of new products and features. They could expose existing functionality to different segments of your traffic, or they could be rudimentary implementations of possible future products. MORE
As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product? MORE
Three mindsets of product development. Building a product is a lot like a combat mission. This is how product teams can align to purpose, explore uncertainty, and learn their way to achieving desired outcomes. A product wall. The ideas of Agile are great. MORE
One of the more difficult tasks for a company is launching new products and initiatives. It’s easier to focus on designing and building products than getting them successfully into the market. Launching your new products and services is critical to … Continue reading → Leadership Product Management #prodmgmt product launch products MORE
The more options you have, the more you are able to explore different opportunities, meaning you can quickly test a variety of ideas without investing in an entire product launch and committing to it too early. Product development is not about developing products. MORE
We all want to build products which connect with our users and drive engagement. Brand or Product? Traditionally branding has been clearly separated from product. Use product to deliver your message. By the same token, a strong and clear brand can inform product decisions. MORE
In this talk by Ole Mahrt , Product Manager at Monzo, discusses how this approach can enable a powerful, intelligent banking experience. One of my favourite Product Tank talk phrases so far.) Monzo not only created a product but also hundreds of thousands of product evangelists. MORE
In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics. MORE
Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Watch "Product Launch in an Agile World". MORE
More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products and for ourselves personally. Our product launch. MORE
Telenor’s VP of Product Lisa Long gave the London #mtpcon audience a valuable crash course in how to minimize these sorts of missteps when you try to take your product beyond its initial home audience. As a starting point, ask what problem your product solves, says Long. MORE
Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst. MORE
Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Establish Understanding of the Product Vision. MORE
Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. Six months later we began building our first software product. MORE
Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line. MORE
There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. Watch "Ten Ways to Identify an Impending Product Launch Disaster". MORE
Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this. Managing the “Shadow Product Team”. The more people understand how products actually get built, the better. MORE
There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. MORE
MTP Engage Hamburg will be a one-day event for 300+ product people with 4 keynotes, 12 sessions with members of the local product community, and many ways for product people to engage & learn. Systems Thinking for Product Managers. MORE
Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. The Whole Product. MORE
Hailing from a tenured career in product management, she was just super passionate about working with startups. “I From Product Manager to Partner: An Interview with Ashley Carroll of @SocialCapital Click To Tweet. Why the move from product to the venture capital world? MORE
Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it’s important to build their product to be independent. MORE
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 5 ways to kick-start your product management career. (1) 3) Use the product daily. (4) 2016 Product Management Year in Review. MORE
Companies that target their products at the circumstances in which customers find themselves, rather than at the customers themselves, are those that can launch predictably successful products.—Clayton It’s ready to launch, right? MORE
A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition. A successful rollout tees up a successful launch. To that end, a successful rollout sets the stage for a killer product launch. MORE
Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. Once you think you have a good product roadmap, make sure the numbers add up. MORE
So many product managers focus on the BUILD aspects of product but often forget about empowering the launch and its promotion. Lately I’ve been thinking a lot about launch techniques. Shouldn’t we use the same approach in managing a launch? MORE
Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management. Product Management MORE
Meghan was hired a few weeks before an initial product launch. She couldn’t find many of the core product pieces so she was forced to start from scratch. She jumped right in to understand personas and problems so she could define the product positioning. MORE
The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it. How quickly your definition of “ambitious” can change. MORE
Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Launching Products – V1 Products is Different. MORE
My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. As a Product Manager I love interacting with users. MORE
Product launches Related Topics 
Mind the Product
MAY 10, 2017
Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. It’s happened to the best of us; committing to a revenue projection is one of the trickiest parts of product management.
Mind the Product
JUNE 19, 2017
Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this. Managing the “Shadow Product Team”. The more people understand how products actually get built, the better.
Mind the Product
AUGUST 3, 2017
In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.
Mind the Product
NOVEMBER 24, 2016
More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products and for ourselves personally. Our product launch.
Mind the Product
MARCH 1, 2017
Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Launching Products – V1 Products is Different.
Mind the Product
SEPTEMBER 20, 2017
Three mindsets of product development. Building a product is a lot like a combat mission. This is how product teams can align to purpose, explore uncertainty, and learn their way to achieving desired outcomes. A product wall. The ideas of Agile are great.
Mind the Product
MAY 2, 2017
As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product?
Under10 Playbook
NOVEMBER 2, 2016
So many product managers focus on the BUILD aspects of product but often forget about empowering the launch and its promotion. Lately I’ve been thinking a lot about launch techniques. Shouldn’t we use the same approach in managing a launch?
Mind the Product
OCTOBER 10, 2016
In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. The post Tactics for Redesigning and Relaunching Legacy Products appeared first on MindTheProduct.
Mind the Product
MARCH 13, 2017
In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Build a Model, Then Build a Product. Your product is your business model.
Spice Catalyst
SEPTEMBER 6, 2016
Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.
Mind the Product
DECEMBER 14, 2016
My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. As a Product Manager I love interacting with users.
Mind the Product
MARCH 8, 2017
We all want to build products which connect with our users and drive engagement. Brand or Product? Traditionally branding has been clearly separated from product. Use product to deliver your message. By the same token, a strong and clear brand can inform product decisions.
Lead on Purpose
JANUARY 16, 2017
One of the more difficult tasks for a company is launching new products and initiatives. It’s easier to focus on designing and building products than getting them successfully into the market. Launching your new products and services is critical to … Continue reading → Leadership Product Management #prodmgmt product launch products
Mind the Product
NOVEMBER 25, 2016
Telenor’s VP of Product Lisa Long gave the London #mtpcon audience a valuable crash course in how to minimize these sorts of missteps when you try to take your product beyond its initial home audience. As a starting point, ask what problem your product solves, says Long.
Mind the Product
JANUARY 16, 2017
In addition to this, they employed a ‘nearly’ modular approach to their whole stack, breaking it into Product, Design, UX and Dev. They compare this to building their products out of Lego blocks.
Mind the Product
APRIL 19, 2017
Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. Six months later we began building our first software product.
Mind the Product
JUNE 2, 2017
Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it’s important to build their product to be independent.
Pragmatic Marketing
JULY 1, 2009
Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Watch "Product Launch in an Agile World".
Pragmatic Marketing
SEPTEMBER 13, 2009
There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. Watch "Ten Ways to Identify an Impending Product Launch Disaster".
Roman Pichler
JUNE 28, 2016
Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles.
Under10 Playbook
NOVEMBER 2, 2016
You’ve perfected the stealth launch! Your product is in the market but no one knows it. Or perhaps you’ve done the “product roll-out”—you’ve rolled the product out the door and then slammed the door shut. Launch complete.
Mind the Product
MAY 8, 2017
Part of my role as a product manager is to evaluate the potential of new products and features. They could expose existing functionality to different segments of your traffic, or they could be rudimentary implementations of possible future products.
Under10 Playbook
NOVEMBER 2, 2016
Companies that target their products at the circumstances in which customers find themselves, rather than at the customers themselves, are those that can launch predictably successful products.—Clayton It’s ready to launch, right?
Under10 Playbook
MAY 4, 2017
Steve Johnson's new book, Turn Ideas Into Products , is on sale for one week. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
Under10 Playbook
MAY 8, 2017
Steve Johnson's new book, Turn Ideas Into Products , is on sale for one week in the UK Amazon store. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.
Product Bookshelf
FEBRUARY 13, 2017
Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. The Whole Product.
Mind the Product
MARCH 23, 2017
In this talk by Ole Mahrt , Product Manager at Monzo, discusses how this approach can enable a powerful, intelligent banking experience. One of my favourite Product Tank talk phrases so far.) Monzo not only created a product but also hundreds of thousands of product evangelists.
Amplitude
JUNE 8, 2017
Hailing from a tenured career in product management, she was just super passionate about working with startups. “I From Product Manager to Partner: An Interview with Ashley Carroll of @SocialCapital Click To Tweet. Why the move from product to the venture capital world?
Product Innovation Educators
SEPTEMBER 4, 2017
How Product Managers and Innovators Can Validate a Product Concept for a Target Market. Creating a successful product requires a diverse set of skills and one of them is properly validating a product concept.
Spice Catalyst
OCTOBER 5, 2016
Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst.
Mind the Product
APRIL 27, 2017
There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats.
Mind the Product
APRIL 6, 2017
The more options you have, the more you are able to explore different opportunities, meaning you can quickly test a variety of ideas without investing in an entire product launch and committing to it too early. Product development is not about developing products.
Mind the Product
JANUARY 20, 2017
Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Establish Understanding of the Product Vision.
Mind the Product
FEBRUARY 21, 2017
MTP Engage Hamburg will be a one-day event for 300+ product people with 4 keynotes, 12 sessions with members of the local product community, and many ways for product people to engage & learn. Systems Thinking for Product Managers.
Good Product Manager
NOVEMBER 4, 2015
Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management. Product Management
Product Innovation Educators
OCTOBER 28, 2016
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 5 ways to kick-start your product management career. (1) 3) Use the product daily. (4) 2016 Product Management Year in Review.
Under10 Playbook
NOVEMBER 2, 2016
Meghan was hired a few weeks before an initial product launch. She couldn’t find many of the core product pieces so she was forced to start from scratch. She jumped right in to understand personas and problems so she could define the product positioning.
Under10 Playbook
MARCH 23, 2017
Companies that target their products at the circumstances in which customers find themselves, rather than at the customers themselves, are those that can launch predictably successful products.—Clayton It’s ready to launch, right?
High Octane Product Management
FEBRUARY 14, 2017
A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition. A successful rollout tees up a successful launch. To that end, a successful rollout sets the stage for a killer product launch.
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