5 Truths of Building a Product Launch Strategy

Amplitude

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype.

Product Launches- The Good, The Bad, and The Ugly

bpma ProductHub

by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. According to research from Robert G Cooper only 1 in 7 product launches succeed. Since the… Product StrategyMany thanks to Steven Veneman and Julius Francis of Juniper Networks for serving as awesome hosts.

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A Step-by-Step Guide to Creating a Better Product Launch

The Product Coalition

Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in. If you skip any of these phases, you risk not reaching the goals of your product release and underperforming.

The Secret Ingredient for a Successful Product Launch

Gainsight

You and the rest of the product team are launching what is sure to be the next game-changer. As a product manager for an enterprise software company, this scene is all too familiar. Product launches are a perfect example. Today is the big day.

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

When you launch new feature (or an entirely new product), there are many questions that you'll need to answer. Is the feature being adopted? Do your customers like it, or does it need to be improved? Was the launch successful? Well, that all depends on how you define success. Join Piyanka Jain, President and CEO of Aryng, as she explains why - and how - you should use data and analytics to define and track a successful launch.

Indeed Seen?—?Product launch failure

The Product Coalition

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Not a great recommendation/personalization experience to see that Scrum Master is a match for me when I explicitly selected Product Manager as the role. Indeed Seen?—?Product

Four Honest Lessons from Intercom?s Biggest Product Launch Ever by Mark Ryan

Mind the Product

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. He shared some great lessons on how Intercom has built a new version of its messenger in only four months and involving 150 people in eight product teams. Lesson 4: Product Intuition.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Product Launch: Reducing the Product Manager’s Workload

Proficientz

When do most Product Managers start thinking about the product launch? Finding the time to involve the rest of the company to the extent necessary for launch success is difficult. The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Product Launch Success: Five Can’t-Miss Ingredients.

Perfecting the Product Launch

Sequent Learning

The post Perfecting the Product Launch appeared first on Sequent Learning Networks. BLOG PRODUCT MARKETING

5 Reasons Customer Success is the Secret Sauce of Great Product Launches

Gainsight

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product.

How to Collaborate between Customer Success and Product Teams to Ensure a Successful Product Launch

Gainsight

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

If you build it, they won’t necessarily come: Why product launch is a beginning, not an end

ProductCraft

Finally, after months of work, a finished product! Launch Day can feel like a finish line, but really, Read more » The post If you build it, they won’t necessarily come: Why product launch is a beginning, not an end appeared first on ProductCraft by Pendo.

Early and often: the secrets to product success

Mind the Product

But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced [.]

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

Powerhouse Product Marketing: Tips For Devising a Product Launch Email Campaign

The Product Coalition

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. A recent study found that nearly 95% of the products released each year will fail.

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

Mastering your product delivery: a guide on workflow management

Mind the Product

Read more » The post Mastering your product delivery: a guide on workflow management appeared first on Mind the Product. Product Development Process Product Launch Product Development

Lessons from building the UK’s test and trace app – Randeep Sidhu

Mind the Product

As product people, it’s important for us to love our products, our customers, and the problems we’re trying to solve. Read more » The post Lessons from building the UK’s test and trace app – Randeep Sidhu appeared first on Mind the Product.

Stress-free Feature Releases – A Simple Guide to Progressive Rollouts

Mind the Product

I’m currently on the brink of launching a major product update – one that will affect many of our high value clients. The questions swirling around in my head include: Does the functionality work in production?

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

As a product manager, one of your key goals is to solve your customers’ problems. The process of working up an idea and developing it into a workable product isn’t linear and straightforward. I want to highlight a few critical customer touchpoints that must not be missed for a successful outcome to your product or feature launch. After handing the product to customers: Taking feedback to optimize the product. Minimum Viable Product.

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. You’ve been working on creating the best product possible based on your product development definition for who knows how long and finally the time has come to show the world what you have created. Regions in which the phone had yet to launch simply postponed shipments of phones.

Acing product launch 101: How to create buzz around your launch with “remarkable” strategies

NextBigWhat

Quibi: Celebrity founders raise ~$2B for a pre-product video platform. » NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth. Product Management thethreadmillStrategy 3: Offer a remarkable value prop.

The importance of a compelling mission and a user-focused strategy by Johannes Mayer

Mind the Product

In this ProductTank Vienna talk, director of product management at Kununu, Johannes Mayer, illustrates the importance of having a company mission by explaining how things worked at Kununu in the past, the problems they faced, and how they solved them. Product Launch User Stories ProductTank

Launch to sell – leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

Reading the gaps in product

Mind the Product

In the following post, I explain why this has nothing to do with magic but it can be a very powerful tool for every product person. Read more » The post Reading the gaps in product appeared first on Mind the Product.

A recap of Productboard’s 2020 product launches through remakes of classic holiday songs

ProductBoard

Product managers can choose which companies or accounts to import to Productboard with their associated attributes. By connecting customer feedback and Salesforce data, Productboard helps product managers. Company & Product

Seismic Explains its Three-Tiered Plan for Delight-Inducing Product Launches

Gainsight

This is part 7 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Director of Product Marketing at Seismic, didn’t get to play games as a kid and is only discovering them now. . Product-led Growth Pulse for Product

Leo understands funding events, product launches, and partnership announcements

Roy Madden

Easily track key business events like funding events, product launches, or partnerships. Today, we’re excited to announce a new Leo skill that lets you easily track key business events like funding events, product launches, or partnerships. Product Launches. We have also trained Leo to detect and understand product launches. Track product launch announcements in your feeds. All Leo Product Updates What's New Leo skill

Refreshing the Mind the Product brand for the next decade

Mind the Product

Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back [.] Read more » The post Refreshing the Mind the Product brand for the next decade appeared first on Mind the Product.

Mind the Product: Surviving 2020

Mind the Product

We know that people enjoy product case studies and like learning about what other teams have been through, but it can be hard to find people willing to share. Read more » The post Mind the Product: Surviving 2020 appeared first on Mind the Product.

How to use live chat for a product launch

Inside Intercom

Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site. The real business value lies in converting this traffic into actual paying customers, ideally within the first 24-48 hours of an announcement when their interest in your product is at its peak. Get started with live chat for product announcements.

Designing for AI by Emily Sappington

Mind the Product

In this ProductTank London talk, Emily Sappington, Product Director at Babylon Health, tells us how to answer that question by setting proper user expectations and creating minimal viable intelligence. Product Launch Product Management Conference ProductTank

7 catastrophic product launch mistakes to avoid

UserTesting

While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say … The post 7 catastrophic product launch mistakes to avoid appeared first on UserTesting Blog. Product

Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space.

Managing Change – Joe Leech on The Product Experience [Rebroadcast]

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.].