When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. Regions in which the phone had yet to launch simply postponed shipments of phones.

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

As a product manager, one of your key goals is to solve your customers’ problems. The process of working up an idea and developing it into a workable product isn’t linear and straightforward. After handing the product to customers: Taking feedback to optimize the product.

Trending Sources

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. It’s happened to the best of us; committing to a revenue projection is one of the trickiest parts of product management.

How bad Ideas get on the Roadmap

Mind the Product

Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this. Managing the “Shadow Product Team”. The more people understand how products actually get built, the better.

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

Three mindsets of product development. Building a product is a lot like a combat mission. This is how product teams can align to purpose, explore uncertainty, and learn their way to achieving desired outcomes. A product wall. The ideas of Agile are great.

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Product Development: Turning Months Into Weeks

Mind the Product

The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it. How quickly your definition of “ambitious” can change.

Product Management is About Making Mistakes

Mind the Product

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. The feature was developed on schedule, and successfully launched to a controlled group of users. The product manager did not understand.

Launching Complex Products in International Markets

Mind the Product

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. Once you think you have a good product roadmap, make sure the numbers add up.

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product?

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. The post Tactics for Redesigning and Relaunching Legacy Products appeared first on MindTheProduct.

Product Development When you Don’t Have the Right Technology Expertise

Mind the Product

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. Our task was to deliver an extension to our core product in a technology that my current team had no expertise in. Throughout this post I’ll use the implementation of a mobile shopping application for a white-label ecommerce platform as my example for product development when you don’t have expertise in the technology.

Powerful techniques for product launch

Under10 Playbook

So many product managers focus on the BUILD aspects of product but often forget about empowering the launch and its promotion. Lately I’ve been thinking a lot about launch techniques. Shouldn’t we use the same approach in managing a launch?

Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Build a Model, Then Build a Product. Your product is your business model.

Apple’s Product Portfolio Management

Spice Catalyst

Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.

Overhaul of the internal apps at Tesco

Mind the Product

My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. As a Product Manager I love interacting with users.

Focusing On Your Brand Will Produce a Better Product

Mind the Product

We all want to build products which connect with our users and drive engagement. Brand or Product? Traditionally branding has been clearly separated from product. Use product to deliver your message. By the same token, a strong and clear brand can inform product decisions.

Perfecting the Product Launch

Sequent Learning

The post Perfecting the Product Launch appeared first on Sequent Learning Networks. BLOG PRODUCT MARKETING

How 3 product marketing managers execute product releases


While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy.

Launching winning products and services

Lead on Purpose

One of the more difficult tasks for a company is launching new products and initiatives. It’s easier to focus on designing and building products than getting them successfully into the market. Launching your new products and services is critical to … Continue reading → Leadership Product Management #prodmgmt product launch products

Taking Your Product Across Cultures by Lisa Long

Mind the Product

Telenor’s VP of Product Lisa Long gave the London #mtpcon audience a valuable crash course in how to minimize these sorts of missteps when you try to take your product beyond its initial home audience. As a starting point, ask what problem your product solves, says Long.

Internationalisation and Localisation

Mind the Product

In addition to this, they employed a ‘nearly’ modular approach to their whole stack, breaking it into Product, Design, UX and Dev. They compare this to building their products out of Lego blocks.

Building a Product Startup Within an Agency

Mind the Product

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. Six months later we began building our first software product.

Josh Elman – Launching a Rocketship off Someone Else’s Back

Mind the Product

Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it’s important to build their product to be independent.

Product Launch in an Agile World - Webinar

Pragmatic Marketing

Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Watch "Product Launch in an Agile World".

Ten Ways to Identify an Impending Product Launch Disaster - Webinar

Pragmatic Marketing

There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. Watch "Ten Ways to Identify an Impending Product Launch Disaster".

The Worst that Could Happen

Under10 Playbook

When putting together a product launch plan, you need to think through everything about what resources will be needed from engineering, QA, infrastructure and support. What are the worst things that could happen when you launch a product? Do you plan for the worst?

The Cosmic Background Radiation of the Internet

Mind the Product

Part of my role as a product manager is to evaluate the potential of new products and features. They could expose existing functionality to different segments of your traffic, or they could be rudimentary implementations of possible future products.

Perfecting the Stealth Launch

Under10 Playbook

You’ve perfected the stealth launch! Your product is in the market but no one knows it. Or perhaps you’ve done the “product roll-out”—you’ve rolled the product out the door and then slammed the door shut. Launch complete.

Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles.

Why a Release Isn’t a Launch

Under10 Playbook

Companies that target their products at the circumstances in which customers find themselves, rather than at the customers themselves, are those that can launch predictably successful products.—Clayton It’s ready to launch, right?

On Sale: Turn Ideas Into Products

Under10 Playbook

Steve Johnson's new book, Turn Ideas Into Products , is on sale for one week. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Books 34

Building a challenger bank the Monzo way – Ole Mahrt (ProductTank London)

Mind the Product

In this talk by Ole Mahrt , Product Manager at Monzo, discusses how this approach can enable a powerful, intelligent banking experience. One of my favourite Product Tank talk phrases so far.) Monzo not only created a product but also hundreds of thousands of product evangelists.

UK Sale: Turn Ideas Into Products

Under10 Playbook

Steve Johnson's new book, Turn Ideas Into Products , is on sale for one week in the UK Amazon store. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Books 28

Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. The Whole Product.

Books 33


Spice Catalyst

Foundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success. Interspersed with multiple real life examples and stories of successful and unsuccessful products and organizations, the book goes far beyond what must be done, into the detail of [ ] The post Foundations appeared first on Spice Catalyst.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. Using this information paints an invaluable picture of users and their journey with your product.

TEI 140: Market validation in 3 steps – with Bryan Elanko

Product Innovation Educators

How Product Managers and Innovators Can Validate a Product Concept for a Target Market. Creating a successful product requires a diverse set of skills and one of them is properly validating a product concept.

Product Requirements: Using a Written or Visual Framework

Mind the Product

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats.

From Product Manager to Partner: An Interview with Ashley Carroll


Hailing from a tenured career in product management, she was just super passionate about working with startups. “I From Product Manager to Partner: An Interview with Ashley Carroll of @SocialCapital Click To Tweet. Why the move from product to the venture capital world?

Optimize to be Wrong, not Right

Mind the Product

The more options you have, the more you are able to explore different opportunities, meaning you can quickly test a variety of ideas without investing in an entire product launch and committing to it too early. Product development is not about developing products.