What is a good product launch checklist?

Spice Catalyst

These are the big tasks for launching a product, but you may need to adjust for your product and your market. Product ready for launch. Be careful of launching too early before the product is ready.

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. 3 tips for a successful product launch plan.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. To navigate the challenges that can damage the success of product launches, the core reasons why clients don’t buy a new product must first be identified.

Making Your Product Launch Move Quickly

Under10 Playbook

If your product doesn’t launch after eight weeks, it’s not going to. Sprinting through Product Release. An eight week intrapreneur launch is driven by a tight cycle of both user and stakeholder validation. In the fourth, polish the product and present it.

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

Powerful techniques for product launch

Under10 Playbook

So many product managers focus on the BUILD aspects of product but often forget about empowering the launch and its promotion. Lately I’ve been thinking a lot about launch techniques. Shouldn’t we use the same approach in managing a launch?

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. Regions in which the phone had yet to launch simply postponed shipments of phones.

Four Honest Lessons from Intercom’s Biggest Product Launch Ever by Mark Ryan

Mind the Product

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. He shared some great lessons on how Intercom has built a new version of its messenger in only four months and involving 150 people in eight product teams. Lesson 4: Product Intuition.

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

Perfecting the Product Launch

Sequent Learning

The post Perfecting the Product Launch appeared first on Sequent Learning Networks. BLOG PRODUCT MARKETING

Launch to sell – leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

As a product manager, one of your key goals is to solve your customers’ problems. The process of working up an idea and developing it into a workable product isn’t linear and straightforward. After handing the product to customers: Taking feedback to optimize the product.

How to use live chat for a product launch

Inside Intercom

Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site. The real business value lies in converting this traffic into actual paying customers, ideally within the first 24-48 hours of an announcement when their interest in your product is at its peak. Get started with live chat for product announcements.

What makes an effective product launch pitch? Well, here you go.

The Product Coalition

link] What makes an effective product launch pitch? product marketing product-management technology businessAs your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand.

7 catastrophic product launch mistakes to avoid

UserTesting

While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say … The post 7 catastrophic product launch mistakes to avoid appeared first on UserTesting Blog. Product

Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess. And so begins my 2019 holiday-themed blog post: ’Twas the Night Before Product Launch: A SiriusDecisions Holiday Poem.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Product Management Takeaway. Product Management Takeaway.

7 catastrophic product launch mistakes to avoid

UserTesting

While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say … The post 7 catastrophic product launch mistakes to avoid appeared first on UserTesting Blog. Product

Launching winning products and services

Lead on Purpose

One of the more difficult tasks for a company is launching new products and initiatives. It’s easier to focus on designing and building products than getting them successfully into the market. Launching your new products and services is critical to … Continue reading → Leadership Product Management #prodmgmt product launch products

5 tips for bringing your product to market faster

Mixpanel

To deliver a superior user experience under such high stakes, we had to balance time to market with product completeness. How to bring your product to market faster. Go beyond the status quo and launch state-of-the-art features.

Product Launch in an Agile World - Webinar

Pragmatic Marketing

Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Watch "Product Launch in an Agile World".

Launching Products – Paul Yokota (ProductTank NYC)

Mind the Product

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Launching Products – V1 Products is Different.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Product Lifecycle.

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

Three mindsets of product development. Building a product is a lot like a combat mission. This is how product teams can align to purpose, explore uncertainty, and learn their way to achieving desired outcomes. A product wall. The ideas of Agile are great.

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Josh Elman – Launching a Rocketship off Someone Else’s Back

Mind the Product

Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it’s important to build their product to be independent.

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness. In some organizations, production readiness and launch are synonymous. Setting the Launch Date.

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Ten Ways to Identify an Impending Product Launch Disaster - Webinar

Pragmatic Marketing

There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. Watch "Ten Ways to Identify an Impending Product Launch Disaster".

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. It’s happened to the best of us; committing to a revenue projection is one of the trickiest parts of product management.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We had some fantastic beta/influencer responses before the public launch, from thousands of tech enthusiasts, influential early adopters and Mac fans.

Same but Different: Launching Products at an Established Company

Mind the Product

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? You need to be confident that your new product is solving a business problem, one that customers are willing to pay for. Product Positioning Becomes More Complex.

The Worst Thing That Could Happen When You Launch a Product

Spice Catalyst

When putting together a product launch plan, you need to think through everything… The post The Worst Thing That Could Happen When You Launch a Product appeared first on Spice Catalyst. Do you plan for the worst thing that can happen?

How Technology Drives the Evolution of Beta Testing

Centercode

To paraphrase him: IBM referred to testing feature complete products as “B” testing (in contrast to testing theories and ideas, or “A” testing). But the industry has since expanded and refined its concept of beta into a catch-all term that loosely means “validating a product before release.”.

Internationalisation and Localisation

Mind the Product

In addition to this, they employed a ‘nearly’ modular approach to their whole stack, breaking it into Product, Design, UX and Dev. They compare this to building their products out of Lego blocks.

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When do you let go of Process and Accept Controlled Chaos?

Mind the Product

as the first non-founding member of the product team. If I were forced to prioritize (as all product managers naturally tend to do) and choose the most important lesson I learned, it’s that it’s not about the process, it’s about the people. The concept of “process” is a safe place for product managers. In fact in many companies, product managers double up as project managers, ultimately defining and executing processes that speed up the product development process.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Build a Model, Then Build a Product. Your product is your business model.

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Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

How bad Ideas get on the Roadmap

Mind the Product

Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this. Managing the “Shadow Product Team”. The more people understand how products actually get built, the better.

New Product Development: an Introduction to Gate Systems

Mind the Product

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money.

Building a challenger bank the Monzo way – Ole Mahrt (ProductTank London)

Mind the Product

In this talk by Ole Mahrt , Product Manager at Monzo, discusses how this approach can enable a powerful, intelligent banking experience. One of my favourite Product Tank talk phrases so far.) Monzo not only created a product but also hundreds of thousands of product evangelists.