Product Launches- The Good, The Bad, and The Ugly

bpma ProductHub

by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. According to research from Robert G Cooper only 1 in 7 product launches succeed. Since the… Product StrategyMany thanks to Steven Veneman and Julius Francis of Juniper Networks for serving as awesome hosts.

Building help content into your product launch

Inside Intercom

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. By the time the big day rolls around, it can feel like all that’s left to do is kick off the launch party and wait for the upvotes to roll in on Product Hunt.

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Indeed Seen?—?Product launch failure

The Product Coalition

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Not a great recommendation/personalization experience to see that Scrum Master is a match for me when I explicitly selected Product Manager as the role. Indeed Seen?—?Product

Four Honest Lessons from Intercom?s Biggest Product Launch Ever by Mark Ryan

Mind the Product

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. He shared some great lessons on how Intercom has built a new version of its messenger in only four months and involving 150 people in eight product teams. Lesson 4: Product Intuition.

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

When you launch new feature (or an entirely new product), there are many questions that you'll need to answer. Is the feature being adopted? Do your customers like it, or does it need to be improved? Was the launch successful? Well, that all depends on how you define success. Join Piyanka Jain, President and CEO of Aryng, as she explains why - and how - you should use data and analytics to define and track a successful launch.

The Secret Ingredient for a Successful Product Launch

Gainsight

You and the rest of the product team are launching what is sure to be the next game-changer. As a product manager for an enterprise software company, this scene is all too familiar. So the challenge is this: how can we as product people increase the awareness and adoption of new product releases? It goes without saying, but our perspective here at Gainsight is that when product and customer success teams work together, the customers win.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Product Launch: Reducing the Product Manager’s Workload

Proficientz

When do most Product Managers start thinking about the product launch? Finding the time to involve the rest of the company to the extent necessary for launch success is difficult. The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Product Launch Success: Five Can’t-Miss Ingredients.

Perfecting the Product Launch

Sequent Learning

The post Perfecting the Product Launch appeared first on Sequent Learning Networks. BLOG PRODUCT MARKETING

How to evolve product launches as you grow

Inside Intercom

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

Leo understands funding events, product launches, and partnership announcements

Roy Madden

Easily track key business events like funding events, product launches, or partnerships. Today, we’re excited to announce a new Leo skill that lets you easily track key business events like funding events, product launches, or partnerships. Product Launches. We have also trained Leo to detect and understand product launches. Track product launch announcements in your feeds. All Leo Product Updates What's New Leo skill

Critical Customer Touchpoints for a Successful Product Launch

Mind the Product

As a product manager, one of your key goals is to solve your customers’ problems. The process of working up an idea and developing it into a workable product isn’t linear and straightforward. I want to highlight a few critical customer touchpoints that must not be missed for a successful outcome to your product or feature launch. After handing the product to customers: Taking feedback to optimize the product. Minimum Viable Product.

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. You’ve been working on creating the best product possible based on your product development definition for who knows how long and finally the time has come to show the world what you have created. Regions in which the phone had yet to launch simply postponed shipments of phones.

Launch to sell – leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

Powerhouse Product Marketing: Tips For Devising a Product Launch Email Campaign

The Product Coalition

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. A recent study found that nearly 95% of the products released each year will fail. Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing.

How to use live chat for a product launch

Inside Intercom

Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site. The real business value lies in converting this traffic into actual paying customers, ideally within the first 24-48 hours of an announcement when their interest in your product is at its peak. Get started with live chat for product announcements.

7 catastrophic product launch mistakes to avoid

UserTesting

While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say … The post 7 catastrophic product launch mistakes to avoid appeared first on UserTesting Blog. Product

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Product Management Takeaway. Product Management Takeaway.

What makes an effective product launch pitch? Well, here you go.

The Product Coalition

link] What makes an effective product launch pitch? product marketing product-management technology businessAs your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. The stakes are high because your brand voice affects how people perceive you.

Managing Change – Joe Leech on The Product Experience [Rebroadcast]

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.].

Product Launch in an Agile World - Webinar

Pragmatic Marketing

Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. Watch "Product Launch in an Agile World".

How to not screw up your product launch:spend some time thinking about the go to market plan in…

The Product Coalition

How to not screw up your product launch:spend some time thinking about the go to market plan in advance Every product team aspires to ship awesome products. My hypothesis is that a rigorous product development process is the main controllable ingredient to this. A tool that has been helpful as I think about this with my team is a specific product process (diagram above) with various documents depending on the stage of the product.

How we Moved From Idea to Live Product in Eight Days

Mind the Product

It got us thinking; how fast could we go from an impactful idea to a live product? Cain, our CEO, gave us a brief to “do something remarkable, for good”, with the following goals: A live product with measurable user impact. That means two part-time stakeholders, and a full-time team made up of: one product owner, one delivery lead, one brand designer, one user experience designer, one product designer, one tech lead, two engineers, one test lead.

Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. When launching a new product, knowing that customers have a need for a solution you offer is only part of the process. When new competitors enter a market that your company’s product once dominated, it can be tempting to rest on your laurels.

Why You Should Consider a Soft Launch

The Product Coalition

On MVP launch date, we only had 3 source connectors and 3 destination ones. We want to share with you what we learned during this very early launch, and, consequently, when sometimes you should go towards a soft one (vs. What is a soft launch? So why even do a soft launch?

Demo 116

Launching Products – Paul Yokota (ProductTank NYC)

Mind the Product

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior Product Manager for Animoto – a company dedicated to giving people an easy way to create professional videos.

7 catastrophic product launch mistakes to avoid

UserTesting

While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say … The post 7 catastrophic product launch mistakes to avoid appeared first on UserTesting Blog. Product

Ten Ways to Identify an Impending Product Launch Disaster - Webinar

Pragmatic Marketing

There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. Watch "Ten Ways to Identify an Impending Product Launch Disaster".

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness. In some organizations, production readiness and launch are synonymous. Setting the Launch Date.

Demo 82

Internal Product Development at the Financial Times by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach. Claire outlines the key milestones of the Lantern journey by detailing aspects of the product development approach. She focuses primarily on how they built the product, how this grew into an internal products programme, and how the FT ended up helping partner projects on the side. Launching Lantern.

Rapid Prototyping – Philip Pantelides on The Product Experience

Mind the Product

As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new level. The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.

Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess. And so begins my 2019 holiday-themed blog post: ’Twas the Night Before Product Launch: A SiriusDecisions Holiday Poem.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Over the past 10 years, I’ve encountered my fair share of delayed product launches. And I’m in good company, Tesla , Starbucks , and Apple have all struggled to launch new products on time.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product?

Same but Different: Launching Products at an Established Company

Mind the Product

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? You need to be confident that your new product is solving a business problem, one that customers are willing to pay for. Product Positioning Becomes More Complex.

Josh Elman – Launching a Rocketship off Someone Else’s Back

Mind the Product

Platforms offer startups access to a massive user base and distribution which can help accelerate their business to achieve goals quicker, but it’s important to build their product to be independent. They get other companies and developers to build features into their products, and makes their product overall more meaningful in user’s lives. The post Josh Elman – Launching a Rocketship off Someone Else’s Back appeared first on MindTheProduct.