Presales Demos – The Missing Value Link That Connects Tactical & Strategic
Product Management University
AUGUST 6, 2024
When it comes to presales demos, the endgame is to advance the sales process to the next stage. But there’s a common gap that exists in most presales demos, and it not only takes the impact out of your value story, it also erodes your differentiation. The flow of your demo narrative (the top-down version) would go something like this.
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