Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind.

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective.

Slytherin’ some Harry Potter references your way…

The Product Coalition

Follow us on Twitter and Instagram for more updates :) Slytherin’ some Harry Potter references your way… was originally published in on Medium, where people are continuing the conversation by highlighting and responding to this story.

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product StrategyBy Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I

Understanding Scrum

280 Group

In Scrum, these are referred to as User Stories. Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later.

My path into Product Management

The Product Bistro

There are many paths into product management, as Steven Haines says so eloquently in his Product manager’s Desk Reference, most product managers don’t start there. I thought it was time to add in the path I took, that of Applications engineer. Instead of a list of traits and attributes, I will probably go a little […]. product management beginnings

Are You Doing Your Standups Wrong?

Clever PM

During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis.

Building beautiful brand experiences at Neoscape


We do much of our art reference […]. Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. The post Building beautiful brand experiences at Neoscape appeared first on MiroBlog | A blog by Miro

Proper Care and Feeding of Your Product Backlog

Clever PM

It can be a challenge to get teams to engage when they’re in the middle of a sprint, it can be difficult to convince stakeholders to refer to the backlog instead of the Product Manager for […]. One of the least glamorous parts of Agile development for most Product Managers is the process of backlog grooming.

Products, Not Projects


Here’s a fun party trick: next time you have the occasion to introduce a product manager, refer to them as a project manager. Then run! You’d better run because, for many product managers, these are fighting words. It’s not that they have anything particularly against this role.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Referent power grows when your actions and beliefs are in concert. Contributed by Sarah McCrary.

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

A veteran digital marketing evangelist from Google refers to this as an “asymmetry in analytical ability” , and created a nifty corresponding graphic: Done in by jobs-to-be-done. Misalignment between satisfying end users and wowing decision makers may hurt your bottom line.

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Optimal Product Process Poster for Sale Now

280 Group

Implementing and referring to a proven Product Management framework will help keep a team all on the same page, prevent tasks from slipping through the cracks, and limit critical mistakes.

Report templates for less status meetings

Folding Burritos

The template for recent and upcoming releases is essentially the same, but what changes is the point of reference.

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? If you’re not sure, you’re not alone. There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; […

A Global Benchmark Survey – Product Management Skills

280 Group

For every person that you refer who completes the survey you will receive one extra entry in our giveaway! Make sure they enter your email in “Did someone refer you to this survey?” See How You Compare To Product Managers Worldwide! TAKE THE SURVEY. Participate in the largest global study on Product Management skills to date and receive a personalized skill report comparing you to Product Managers worldwide.

Listen to Understand: Listening Practices for Product People

Roman Pichler

They refer to our intentions and goals and describe why we say what we are saying. Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People.

"Be a sponge". and other advice for the first 30 days of a new job

Product Manager in Heels

Starting a new job can be tough. I recently started a new job and some of the basic advice I learned years ago still applied. I figured I'd share the information living in my head, and also all over the internet: Your first day Wake up early and have a great breakfast, and dress for success!

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

It’s best if you can give them specific criteria to use for selecting customers to refer. It’s easy to say “Get out of the building.” We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) to find their problems.

Prioritization: MoSCoW and Stack Rank Methods

Product Manager in Heels

References: [link] [link] [link] [link] - in-depth process + valuable [link] - general prioritization feedback.

Boston Women in Product

Product Manager in Heels

Group and Event Information: Purchase your tickets on Eventbrite Join our group on MeetUp Connect with us on LinkedIn References : [link]

The Anatomy of The Product Brief

Product Manager in Heels

References: [link] [link] [link] [link] With all of the Product Management roles I've held, it's been tough to get the Product Roadmap process just right.

The Art of Writing User Stories

Product Manager in Heels

should include design, and possible reference wireframes How are you at writing user stories? User stories are the currency with which Product Managers communicate and sell the business idea they are advocating for. They are one of the most important artifacts (other than the Product Roadmap) that a Product Manager creates. Here's some suggestions for crafting user stories: 1.

How to Become a Great Product Leader

Tech Product Management

People often refer to Product Management as the “everything profession.” Do you know what it takes to be a great Product Leader? In this post, you’ll learn about the 4 Pillars of Product Leadership and discover key skills that can take your career from good to great. ” In a way, that’s true. We are the […]. The post How to Become a Great Product Leader appeared first on Daniel Elizalde. Product Management Best Practices

Introducing the PM Bootcamp

B2B Product Management

You will find new references from our students, who we were able to guide in the right direction this past year. The introductory price is $295 per person and 50% discount is available if you refer someone else. Happy New Year, 2019! We are in the process of updating our website.

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Inspiration: What you have to understand.

Under10 Playbook

The phrase "what you have to understand" rarely refers to something I have to understand.— “What you have to understand…” refers to some internal situation that prevents the company from delivering on their promises.

Fake Sales at Top Retailers: The Power of Discounts

Pragmatic Marketing

This is one implementation of a concept called reference price. A reference price is simply the price the shopper believes the product should sell for. Reference prices are formed many ways. However, businesses are able to manipulate reference prices.

Sustainable Pace in Product Management

Roman Pichler

Please refer to my article “ Scaling the Product Owner Role ” for more information on how to jointly manage a product.). What is Sustainable Pace? Sustainable pace is an important agile principle.

Customer Discovery Series Part III: Leveraging the Power of Influencing Without Authority

Product Manager in Heels

A few good references: The most underrated product management skill: influence without authority Harvard Business Review: Exerting Influence without Authority 5 ways for product managers to influence without authority Product Managers are not the CEO of anythingInfluence without Authority - it's one of the hardest things about being a Product Manager. Recently, Martin Erikkson wrote a blog post titled "Product Managers are not the CEO of anything".

Mentorship and expectations

bpma ProductHub

References: [1] [link]. The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do.

Product Operations Dashboard

Product Management Lessons from the Trenches

Here is a sample table to help you get started: Sample table for event inventory Note: This event inventory should also act as a reference sheet for anyone who is reviewing the dashboard and/or wishes to do their own data analysis.

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Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Increase Your Referent Power. To boost your referent power, I recommend focussing on one virtue at a time and practicing it repeatedly—without expecting too much too quickly. Your first power source is your ability to influence others based on your personality and interpersonal skills.

Finding Your Product's Critical Event(s)

Product Management Lessons from the Trenches

Before we talk about our experience building a dashboard (in an upcoming post), it’s good to have a primer on one key metric that is often referred to as a critical event. Finding Your Product’s Critical Event(s) By now you have most likely heard the phrase “build it, they will come”.

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Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

Also, if you have leaders in your organization who want to learn more about how their role changes when they manage teams who adopt a continuous discovery mindset, refer them to our upcoming seminar. I teach two courses at Northwestern University.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

A very common kind is what we may refer to as the ”Sinatra” stakeholder. First, vertical aligment refers to how the organization’s Strategy is communicated to and accepted by its People.

Organizing a Large Product Backlog

Folding Burritos

We can start out by considering a large product backlog to be something that has both Length and Width : Length refers to the amount of things to do (and the classical list shape); Width refers to the different product areas, modules or initiatives it encompasses.

8 Keys to Getting Started

Product Management Lessons from the Trenches

and build a repository of content (internal wiki) that can be a reference for all functions as your organization scales.

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Understand Your Power To Claim Your Value (Part 3 of 3)

bpma ProductHub

Previous posts identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Contributed by Sarah McCrary. This is the third post in the “Understand Your Power To Claim Your Value” series.

The PM’s Toolbox: Product Management Tools and the Problems they Solve


Many companies refer to customer data in Salesforce , and swear by its use as a repository for customer traits… but that’s only one part of the story. It’s no secret that product managers wear a lot of hats.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?


For quick reference, here is a breakdown of the key similarities and differences between crowdsourced testing and beta testing. Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same?