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Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind. Why do manufacturers do this? First to 1.75 quarts, and now to 1.5

Reference 186
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Referent Power: The Ultimate Form of Influence

Nir Eyal

The post Referent Power: The Ultimate Form of Influence appeared first on Nir and Far. It’s no secret that our behavior influences those around us. It gives us the power to make a difference—to influence the behavior of others and shape environments.

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How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. But a complex sale almost always requires a live customer reference as well.

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3 Empowerment Levels in Product Management

Roman Pichler

5] It’s not uncommon, though, that the head of product —also referred to as Director of Product Management, VP of Product, and Chief Product Officer—determines the product strategy. The brief answer is: By increasing your referent and expert power and by bringing about some organisational change, as Figure 2 shows.

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What Is Entity Resolution? How It Works & Why It Matters

Entity Resolution Sometimes referred to as data matching or fuzzy matching, entity resolution, is critical for data quality, analytics, graph visualization and AI. Learn what entity resolution is, why it matters, how it works and its benefits.

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Ask Teresa: Does the Engineer in the Product Trio Need to be the Tech Lead?

Product Talk

In the past, I’ve sometimes used language like “design lead” or “tech lead” to refer to the design and engineering members of the trio. Sometimes it refers to someone’s seniority within the company, and at other times it refers to their authority and autonomy for a given project. The term “lead” is vague.

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Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

I refer to this group as key stakeholders. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. [2] For more advice on decision-making and in-depth guidance on using decision rules, refer to my book How to Lead in Product Management. [4]

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The Art of Alignment: Balancing External & Internal Communications

Speaker: Vivek Bedi

There are a thousand moving parts to creating a product roadmap - particularly one that everyone can reference and use. Therefore, the development of an effective roadmap relies upon the ability to answer the question, "What is a roadmap, and what is it really going to be used for?".

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. How to make your customer *want* to spread the word. 3 ways to thank a customer that actually work. How to build and leverage authentic relationships with your customers. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT.