Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind.

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective.

Slytherin’ some Harry Potter references your way…

The Product Coalition

Follow us on Twitter and Instagram for more updates :) Slytherin’ some Harry Potter references your way… was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story.

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product StrategyBy Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I

My path into Product Management

The Product Bistro

There are many paths into product management, as Steven Haines says so eloquently in his Product manager’s Desk Reference, most product managers don’t start there. I thought it was time to add in the path I took, that of Applications engineer. Instead of a list of traits and attributes, I will probably go a little […]. product management beginnings

Understanding Scrum

280 Group

In Scrum, these are referred to as User Stories. Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Referent power grows when your actions and beliefs are in concert. Contributed by Sarah McCrary.

9 Must-Read Books to Boost CRO Skills

AB Tasty

This action, which is often referred to as a conversion, could be completing a form, downloading a white paper or even making a purchase, depending on […].

A step-by-step guide for conducting better product discovery

ProductBoard

Optimal Product Process Poster for Sale Now

280 Group

Implementing and referring to a proven Product Management framework will help keep a team all on the same page, prevent tasks from slipping through the cracks, and limit critical mistakes.

Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder

UserVoice

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight.

B2B 189

Should Product Roadmaps Have Dates?

Roman Pichler

Please note that one of the triangle’s vertices must always stay flexible and act as a release valve to account for unforeseen events, also referred to as Sod’s Law. For more information on the Iron Triangle and how you can determine dates and budget, please refer to my book Strategize.).

Products, Not Projects

ProductCraft

Here’s a fun party trick: next time you have the occasion to introduce a product manager, refer to them as a project manager. Then run! You’d better run because, for many product managers, these are fighting words. It’s not that they have anything particularly against this role.

Report templates for less status meetings

Folding Burritos

The template for recent and upcoming releases is essentially the same, but what changes is the point of reference.

Are You Doing Your Standups Wrong?

Clever PM

During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis.

Sales and Marketing Metrics That Can Help Inform Your Roadmap

ProductCraft

What I am referring to is the sales and business development data stored in the company’s CRM and diligently maintained by the sales operations team. Product professionals, whether they work at a startup or an enterprise, tend to ignore a goldmine of readily available quantitative data.

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

A veteran digital marketing evangelist from Google refers to this as an “asymmetry in analytical ability” , and created a nifty corresponding graphic: Done in by jobs-to-be-done. Misalignment between satisfying end users and wowing decision makers may hurt your bottom line.

Demo 294

Proper Care and Feeding of Your Product Backlog

Clever PM

It can be a challenge to get teams to engage when they’re in the middle of a sprint, it can be difficult to convince stakeholders to refer to the backlog instead of the Product Manager for […]. One of the least glamorous parts of Agile development for most Product Managers is the process of backlog grooming.

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? If you’re not sure, you’re not alone. There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; […

Building beautiful brand experiences at Neoscape

Miro

We do much of our art reference […]. Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. The post Building beautiful brand experiences at Neoscape appeared first on MiroBlog | A blog by Miro

How to Become a Great Product Leader

Daniel Elizalde IoT Blog

People often refer to Product Management as the “everything profession.” Do you know what it takes to be a great Product Leader? In this post, you’ll learn about the 4 Pillars of Product Leadership and discover key skills that can take your career from good to great. ” In a way, that’s true. We are the […]. The post How to Become a Great Product Leader appeared first on Daniel Elizalde. Product Management Best Practices

A Product Manager Is No Longer a “Luxury Hire”

ProductCraft

Only back then, what I did wasn’t referred to as product management. I started in the product management field almost 25 years ago. During the dot-com boom, only large, established tech companies like Sun, Oracle, or Microsoft hired specifically for roles with the title “product manager.” ” Barnesandnoble.com, where I worked, didn’t fit that bill.

Building beautiful brand experiences at Neoscape

Miro

We do much of our art reference […]. Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. The post Building beautiful brand experiences at Neoscape appeared first on MiroBlog | A blog by Miro

Inspiration: What you have to understand.

Under10 Playbook

The phrase "what you have to understand" rarely refers to something I have to understand.— “What you have to understand…” refers to some internal situation that prevents the company from delivering on their promises.

Fake Sales at Top Retailers: The Power of Discounts

Pragmatic Marketing

This is one implementation of a concept called reference price. A reference price is simply the price the shopper believes the product should sell for. Reference prices are formed many ways. However, businesses are able to manipulate reference prices.

What’s The Difference Between Feature Flags and Other “Flags” in Software Engineering?

Split

It turns, out, some folks hear “flag” and think I’m referring to a compile-time flag that controls what gets built, a command-line flag that turns on a feature when a server boots, or a flag in a server configuration file.

A Global Benchmark Survey – Product Management Skills

280 Group

For every person that you refer who completes the survey you will receive one extra entry in our giveaway! Make sure they enter your email in “Did someone refer you to this survey?” See How You Compare To Product Managers Worldwide! TAKE THE SURVEY. Participate in the largest global study on Product Management skills to date and receive a personalized skill report comparing you to Product Managers worldwide.

South and Latin America – Guido Lonetti on The Product Experience

Mind the Product

I usually like to refer to two different kinds of approaches: The Catholic approach and the Buddhist approach. I usually like to refer to two different kinds of approaches: The Catholic approach and the Buddhist approach.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley.

Everyone Thinks They’re Managing by Outcomes. Here’s How to Actually Do it.

Product Talk

A big thank you to Rich Mironov who referred me to BoS organizer Mark Littlewood, and to Jeff Merrell , my co-instructor at Northwestern , who helped me develop many of these ideas. Last month, I spoke at the Business of Software (BoS) conference in Boston.

Mentorship and expectations

bpma ProductHub

References: [1] [link]. The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do.

Listen to Understand: Listening Practices for Product People

Roman Pichler

They refer to our intentions and goals and describe why we say what we are saying. Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People.

How to use network diagrams in project management

Cacoo

The tail of the arrow extrudes from a box (sometimes referred to as an ‘i-node’) that represents the starting point of a task. The head of the arrow points towards another box (sometimes referred to as a ‘j-node’) that represents the end or finish point.

Understand Your Power To Claim Your Value (Part 3 of 3)

bpma ProductHub

Previous posts identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Contributed by Sarah McCrary. This is the third post in the “Understand Your Power To Claim Your Value” series.

TEI 244: 44 ways product managers can test ideas – with David Bland

Product Innovation Educators

It will be a very important book to be on your bookshelf and refer to when you need an experiment. It becomes a reference point for a team to work through. It will be a very important book to be on your bookshelf and refer to when you need an experiment.

Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Increase Your Referent Power. To boost your referent power, I recommend focussing on one virtue at a time and practicing it repeatedly—without expecting too much too quickly. Your first power source is your ability to influence others based on your personality and interpersonal skills.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

A very common kind is what we may refer to as the ”Sinatra” stakeholder. First, vertical aligment refers to how the organization’s Strategy is communicated to and accepted by its People.

Organizing a Large Product Backlog

Folding Burritos

We can start out by considering a large product backlog to be something that has both Length and Width : Length refers to the amount of things to do (and the classical list shape); Width refers to the different product areas, modules or initiatives it encompasses.

The Power of Discounts

Pragmatic Marketing

Buyers have reference prices, the amount they expect to pay. When they find a price below that reference, they not only value the lower price, but they value the fact that it’s below their expectations. I wish everyone made decisions rationally.

The lotus blossom technique: the creativity hack you need to know

Cacoo

It might be easier to stick everything up on a board so you don’t lose bits, and take photos on your phone so you can refer back to it when you’re back at your desk. Wouldn’t it be nice if we could summon up amazing ideas on-cue?