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Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind. Why do manufacturers do this? First to 1.75 quarts, and now to 1.5

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How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. But a complex sale almost always requires a live customer reference as well.


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Slytherin’ some Harry Potter references your way…

The Product Coalition

Follow us on Twitter and Instagram for more updates :) Slytherin’ some Harry Potter references your way… was originally published in on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Product management books to read in 2023

Mind the Product

Although it’s a relatively young profession, product management has already spawned some pretty classic reference works. As Fran Lebowitz famously said, “think before you speak, read before you think”. Read more » The post Product management books to read in 2023 appeared first on Mind the Product.

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The Art of Alignment: Balancing External & Internal Communications

Speaker: Vivek Bedi

There are a thousand moving parts to creating a product roadmap - particularly one that everyone can reference and use. Therefore, the development of an effective roadmap relies upon the ability to answer the question, "What is a roadmap, and what is it really going to be used for?".

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10 tips for writing good product handover documentation

Mind the Product

Here are her 10 tips for developing useful handover documents that not only capture where the product is today, but also serve as an evergreen go-to reference for anybody wanting a contextual overview. Having recently been offered a new product leadership role, Abigail Lloyd is in the throes of handing over my domain to a new product manager.

Document 162
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Killing product zombies: a five-step approach

Mind the Product

This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.] As product people, we find features, processes, and products that aren't functioning well. Read more » The post Killing product zombies: a five-step approach appeared first on Mind the Product.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. How to make your customer *want* to spread the word. 3 ways to thank a customer that actually work. How to build and leverage authentic relationships with your customers. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT.