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Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind. Why do manufacturers do this? First to 1.75 quarts, and now to 1.5

Reference 186
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Referent Power: The Ultimate Form of Influence

Nir Eyal

The post Referent Power: The Ultimate Form of Influence appeared first on Nir and Far. It’s no secret that our behavior influences those around us. It gives us the power to make a difference—to influence the behavior of others and shape environments.


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How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. But a complex sale almost always requires a live customer reference as well.

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Slytherin’ some Harry Potter references your way…

The Product Coalition

Follow us on Twitter and Instagram for more updates :) Slytherin’ some Harry Potter references your way… was originally published in on Medium, where people are continuing the conversation by highlighting and responding to this story.

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The Art of Alignment: Balancing External & Internal Communications

Speaker: Vivek Bedi

There are a thousand moving parts to creating a product roadmap - particularly one that everyone can reference and use. Therefore, the development of an effective roadmap relies upon the ability to answer the question, "What is a roadmap, and what is it really going to be used for?".

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3 Empowerment Levels in Product Management

Roman Pichler

5] It’s not uncommon, though, that the head of product —also referred to as Director of Product Management, VP of Product, and Chief Product Officer—determines the product strategy. The brief answer is: By increasing your referent and expert power and by bringing about some organisational change, as Figure 2 shows.

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? Community Wisdom: Calculating your hourly rate as a consultant, creating a strategy for a multi-part product, questions to ask during a reference check, strategies for discovery pre-PMF, and more

Lenny Rachitsky

👋 Hello and welcome to this week’s edition of ✨ Community Wisdom ✨ a subscriber-only email, delivered every Saturday, highlighting the most helpful conversations in our members-only Slack community. Read more

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. How to make your customer *want* to spread the word. 3 ways to thank a customer that actually work. How to build and leverage authentic relationships with your customers. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT.