Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

1 Focus on Goals and Benefits.

Trending Sources

Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder


In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight.

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Scaling the Product Owner Role

Roman Pichler

The strategic role is often called product manager and the tactical one is referred to as product owner. Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage.

People Don’t Buy Capabilities, They Buy Knowledge

PM Hardcore

SAP (the Reference Model). This guy might have too much knowledge. Knowledge is power. Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. Knowledge of how to do the job.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

As a case in point, the team should prioritize creating enabling specifications that are most useful for regulatory compliance, reference information for product support, and for team members who don’t have domain knowledge. References.

Product Managers – You Are Not the CEO of Anything

Mind the Product

In Daniel Pink’s book To Sell is Human , he refers to this skill as the ability to “move” people from one mindset to another. When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

Product Management for Dummies

Product Bookshelf

Product Management for Dummies covers just about every aspect of the job and is a great reference for new product managers and those who have been in the role for many years and want to fine tune aspects of their craft. Not just for dummies, this book is for everyone.

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The Six Essential Books that Every Product Manager Should Read

Mind the Product

I often refer to it when I need a refresher on how to conduct specific activities and how to articulate why we’re doing something to my teams.

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Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight.

Building an API that Developers Love

Mind the Product

The API builds the frame of reference and lets us understand each other. Maxime Prades (Director of Product at Zendesk) takes you through the experience of building a platform at Zendesk and being part of an API-first company.

Optimal Product Process Poster for Sale Now

280 Group

Implementing and referring to a proven Product Management framework will help keep a team all on the same page, prevent tasks from slipping through the cracks, and limit critical mistakes.

Minimum Valuable Problem

Tyner Blain

When people talk about “the product,” in my experience, everyone in the room will happily carry the conversation forward, each referring to “the product” with no one clarifying precisely what they mean.

Let’s Fire a Few of Our Customers

Mironov Consulting

Look above the fold on your home page to see what you’re telling the world.) Our best customers are generally getting value in ways we expected, applying our product pretty much as suggested, and might be sales references for new prospects.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

Note that in the picture, I use the term product manager to refer to the person in charge of the product. Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager.

The PM’s Toolbox: Product Management Tools and the Problems they Solve


Many companies refer to customer data in Salesforce , and swear by its use as a repository for customer traits… but that’s only one part of the story. It’s no secret that product managers wear a lot of hats.

Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Increase Your Referent Power. To boost your referent power, I recommend focussing on one virtue at a time and practicing it repeatedly—without expecting too much too quickly. Your first power source is your ability to influence others based on your personality and interpersonal skills.

On Being a Pragmatic Marketing Instructor

Product Beautiful

This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products.

Vision vs. Strategy


It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). As soon as we demonstrate product-market fit for a new market (usually by developing an initial set of reference customers , the sales force can go out and find more customers in that market. The first is market sizing (usually referred to as “TAM” - total addressable market). Overview.

The life of a Product Manager – Learning by Doing

Mind the Product

Osama’s team decreased churn rate not by changing the product but by removing the reference about the experience of the internet from the marketing communication.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

A very common kind is what we may refer to as the ”Sinatra” stakeholder. First, vertical aligment refers to how the organization’s Strategy is communicated to and accepted by its People.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

Many people refer to Sales as “coin operated,” by which they mean that Sales operates in whatever way will help them get the most coins. A few years ago, I was working for a large company here in Austin.

When was the Last Time you Talked to Your Customers?

Mind the Product

Users love being able to see our roadmap and refer to it quite frequently. love asking people this question. It is quite a shocker that most people can’t really answer it.

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

It’s sometimes also referred to as a feature-fake or experimental feature , a partially implemented feature that is good enough to test if people would want to use it. Minimum Viable Product #1.

The Challenge of Managing – and Communicating – Customer Insights

Mind the Product

Cross-reference user tracking data against the opinions expressed in user research. When developing products, customer insight is vital to understanding the critical question: where are we going?

Three Superpowers of a Product Manager

Mind the Product

List the features that you plan to develop so that stakeholders can refer to them and have an overview how many resources you need to deliver the strategy.

Making My Underwear an accessible product

Mind the Product

We had just experienced our first taste of everything Seth Godin refers to when he says ship your best art. This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio.

The Alternative to Roadmaps


A team is typically referred to as a “squad,” which is intentionally small and largely autonomous, working under the common intent , but free to solve problems as they best see fit. I have always loved the General George Patton quote: “Don’t tell people what to do; tell them what you need accomplished, and you’ll be amazed at the results.”

Organizing a Large Product Backlog

Folding Burritos

We can start out by considering a large product backlog to be something that has both Length and Width : Length refers to the amount of things to do (and the classical list shape); Width refers to the different product areas, modules or initiatives it encompasses.

What it Takes to Speak at Mind the Product

Mind the Product

So if your speaking style only references your current product or forgets about the bigger picture, it’s not going to be a good fit. As the curator of the world’s two largest product conferences , I get approached all the time about getting on the #mtpcon stage.

Let’s Stop Talking About Human Error: It’s Your Product

Mind the Product

Alan Cooper refers to “error-inducing design”, which is design that basically encourages error because it fails to consider human limitations. What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork.

Moving from Solutions to Problems

Folding Burritos

However, this point refers to the former kind of problems. ↩︎. People from all over the company come to you with feature requests and ideas. From minor things like UI tweaks to major ones like a new Search feature.

Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

For example, Discovery and Activation are affectionately referred to as “Disco”. Some years ago, I wrote a blog post noting that small teams are more creative and productive than big teams.

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Product Success


This starts with a clear and compelling product vision, and a path to achieving that vision, which is referred to as the product strategy. Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. You can watch that talk here , or read the narrative article here.

Pricing Foundations

The Product Bistro

If you interact with finance teams, they often will refer to the marginal contribution, and this is what they are implying. This is often referred to as overhead, or plant and fixtures. One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price.

Fighting Shiny Object Syndrome

Product Powers

What the startup CEO sees as responding with agility to opportunity, the product team secretly refers to as “shiny object syndrome.” Brenda rushed over from her desk in the sales pit. She was clearly excited. She’d uncovered an opportunity to partner with a local firm that would distribute our free demo to a few thousand of their customers and she was convinced it would be an easy way to generate a lot of new business quickly.

Keeping Your Stakeholder Relationships in CREDiT

Mind the Product

A 1994 study (Aune and Basil) conducted on a college campus demonstrated the impact of referring to commonality before asking for charitable donations. Stakeholder management is one of the biggest factors in your success in product management.

Why a Release Isn’t a Launch

Under10 Playbook

We want to get a few early-adopter customers to put the product in production so we can have success stories and references to use when the product is available to all of our customers.

Launching Products – Paul Yokota (ProductTank NYC)

Mind the Product

Paul goes on to reference the resource triangle, stating that scope, schedule, and resources are all inextricably linked.

How to Take Notes During Customer Research Interviews

Product Talk

It also gives me a handy outline to refer back to when reflecting back what I heard. For those of you following along, I’ve been conducting interviews to understand the life of a product manager.

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