Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind. But almost as important is to maintain a similar reference price in the face of systemic inflation.

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. A B2B sale typically requires a sales reference at some point in the buying process. But a complex sale almost always requires a live customer reference as well. References Are a Burden on Y our Customers.


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Slytherin’ some Harry Potter references your way…

The Product Coalition

Follow us on Twitter and Instagram for more updates :) Slytherin’ some Harry Potter references your way… was originally published in on Medium, where people are continuing the conversation by highlighting and responding to this story.

Getting Over FOMO, the Fear of Missing Out

Nir Eyal

FOMO, the "fear of missing out,” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.”

The Art of Alignment: Balancing External & Internal Communications

Speaker: Vivek Bedi

There are a thousand moving parts to creating a product roadmap - particularly one that everyone can reference and use. Therefore, the development of an effective roadmap relies upon the ability to answer the question, "What is a roadmap, and what is it really going to be used for?"

6 Counterintuitive Rules for Being a Better Manager — Advice from Lambda School, Quip & Facebook

First Round Review

Molly Graham shares her collection of rules for managers (which include references to robots and wilderness medicine), assembled from her experiences scaling Lambda School, Quip and Facebook

Executive Engagement


By Marty Cagan and Jon Moore Nomenclature Note: “Senior Leaders” refers here to CEO, Founders, CFO, COO, CMO, CRO, President, etc. Product Leaders” refers to the managers and leaders of product management, product design, and engineering. Now that EMPOWERED has been published, we’ve heard from a growing number of senior leaders that realize they have. View Article. The post Executive Engagement appeared first on Silicon Valley Product Group. Product Culture

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product StrategyBy Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I

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Measuring the product-market fit

Mind the Product

For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. Product and market analysis are important to creating, managing and further growing a product.

Killing product zombies: a five-step approach

Mind the Product

This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.] As product people, we find features, processes, and products that aren't functioning well.

Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review.

Frequentist vs Bayesian Methods in A/B Testing

AB Tasty

These terms refer to 2 inferential statistical methods. Debates over which is ‘better’ are fierce - we’ll walk you through the pros and cons. This article was originally posted on AB Tasty as Frequentist vs Bayesian Methods in A/B Testing. Data Science Statistics

My path into Product Management

The Product Bistro

There are many paths into product management, as Steven Haines says so eloquently in his Product manager’s Desk Reference, most product managers don’t start there. I thought it was time to add in the path I took, that of Applications engineer. Instead of a list of traits and attributes, I will probably go a little […]. product management beginnings

What is the Outcome Driven Product Management Workflow?


A product management workflow is how a product idea is pushed through its process and often refers to a number of things such as creating a product, updating a product, adding a new product feature, and even removing a product.

How to Write a User Research Plan That Sets Your Project Up for Success

dscout People Nerds

Here’s a go-to reference for crafting one effectively Some logistical headaches are inevitable. Many can be relieved with a well-structured, well-written, research plan.

Atomic research principles for building a sustainable research repository


We have the video snippet where the user mentions this (interview with the man – about 14:18, if we need to refer back to it). “Usability issue” refers to the kind of observation this is.

Software Product Heroes Learn From Their Purchase Regrets – Part 1


million Google search results for the keywords – enterprise software purchase regret – proving that oftentimes – despite well laid plans, thorough evaluations, and customer references companies end up with the wrong software solution. There are more than 7.5

Are You Doing Your Standups Wrong?

Clever PM

During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis.

The dos and don’ts of product roadmapping


Before that, we had an actual physical map—a giant, unwieldy piece of paper that we’d refer to periodically. Remember planning a roadtrip in the good old days before smartphones?

The Case for Product-Led Onboarding


Product experience, a new word for many, proves to be the middle ground when referring to organizations’ growth and long-term prosperity. As product-led growth rises, the SaaS industry finally seems ready to start abandoning its archetypes.

Six Types of “Product” Owners

Roman Pichler

The term product owner is commonly used to refer to six different product roles in my experience. If someone is referred to as product owner, then the individual should own the product in its entirety—like Word in the example—and not just a product part—such as the ability to save a document.

Design Ethics – Can We Solve Social Problems With Design?


A sample of reference photos from Airbnb. Referring to people as users creates both a comfort zone and a contradicting truth for designers. Less than a decade ago, the word ‘design’ was mainly associated with aesthetics, color palettes, and the infamous Comic Sans font.

A Guide to Product/Market fit

Mind the Product

The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure.

The Three Goals of a Product Feature

The Product Coalition

One of the product articles I reference often is the Guide to Product Planning: Three Feature Buckets written by Adam Nash. I love this… Continue reading on Product Coalition ». product-planning product-management product-roadmap

Understanding Scrum

280 Group

In Scrum, these are referred to as User Stories. Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later. Watch Our Sample Video From the new Agile Excellence for Product Managers and Product Owners Online Self-Study Course In Scrum, we have a list of Product Requirements called the Product Backlog.

How to build a winning referral program to boost your sales

Mind the Product

By referring their family or friends, existing customers will get rewards, and the people that they [.] What is a referral program?

Crossing the chasm with the ‘target customer scenario’ canvas

Mind the Product

Digital accessibility for everyone

CONTACT Software

The general understanding of accessible software mostly refers to the fact that people with disabilities or other physical limitations can use it well. Modern software should be without barriers. But what kind of barriers can software have and for whom?

How to Use Other People’s Words and Not Plagiarize, Part 2

Johanna Rothman

Must attribute or reference those words. Pointed you to the reference. In the books, I offer real references, not what I did here with a link to the article. Here's a link to the AP Guide to how you might format references. Reference Other People's Work.

Discovery Is Messy: How Do We Keep Track of All That We Are Learning?

Product Talk

Later, when we are evaluating the expected impact of our solution, we’ll want to reference these. I’m going to reference the tools that I use, and am familiar with. But I know some teams like to include everything on their canvas for easy reference.

In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse

280 Group

His vision launched the evolution of what we refer to as Product Management today. 100 Gift Card When You Refer a Friend. You can earn a $100 e-gift card from our list of popular stores when you refer a friend who purchases a live online course.

Six Common KPI Mistakes to Avoid

Roman Pichler

To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. These KPIs are also referred to as vanity metrics , a term coined by Eric Ries. Listen to this article: [link]. 1 No Product KPIs.

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Proper Care and Feeding of Your Product Backlog

Clever PM

It can be a challenge to get teams to engage when they’re in the middle of a sprint, it can be difficult to convince stakeholders to refer to the backlog instead of the Product Manager for […]. One of the least glamorous parts of Agile development for most Product Managers is the process of backlog grooming.

12 Inspiring UX Portfolio Examples


Many designers use the word ‘portfolio’ to refer to their case studies. The word portfolio refers to the entire file – website or document – that binds your case studies, portfolio cover page, bio, resumé, and contact page together. We’ve seen it all.

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The ROI of UX Research


Retention is referring to the number of first-time users that come back at some point. Knowing how to sell UX research is an important part of every UX researcher’s toolkit. This might not seem like the most exciting news for you. “I

UX 88

Top Product Design Companies to Work With in 2021


Note that product design agencies are sometimes referred to as industrial design companies. While some agencies specialize in product engineering and manufacturing, we refer to digital product design and development companies.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Referent power grows when your actions and beliefs are in concert. By waiting until you have perfect information you will deprive yourself of the opportunity to build this power based in expert and referent power. Learning to maneuver conflict reinforces your connection, expert, and referent power.

Quick Checks to Reduce Shopping Cart Abandonment


You can also use UX research to increase checkout conversion rate and refer to our ecommerce case study for some design inspirations for your webshops. Have you ever got on a website to buy something but somewhere along the way, you deserted the shopping cart because you got distracted?

Six Qualities of a Great Product Vision

Roman Pichler

Instead of referring to the product, state the positive change you want to bring about, such as “healthy eating.”. Listen to this article: [link]. Inspiring.

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Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder


In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight. Master each of these customer domains and the next rung on the product management career ladder awaits. When the product management/marketing profession was in its childhood, upward mobility. Source. Product Management Product Management Process

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