article thumbnail

Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind. Why do manufacturers do this? First to 1.75 quarts, and now to 1.5

Reference 186
article thumbnail

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. But a complex sale almost always requires a live customer reference as well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Slytherin’ some Harry Potter references your way…

The Product Coalition

Follow us on Twitter and Instagram for more updates :) Slytherin’ some Harry Potter references your way… was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story.

article thumbnail

3 Empowerment Levels in Product Management

Roman Pichler

5] It’s not uncommon, though, that the head of product —also referred to as Director of Product Management, VP of Product, and Chief Product Officer—determines the product strategy. The brief answer is: By increasing your referent and expert power and by bringing about some organisational change, as Figure 2 shows.

article thumbnail

The Art of Alignment: Balancing External & Internal Communications

Speaker: Vivek Bedi

There are a thousand moving parts to creating a product roadmap - particularly one that everyone can reference and use. Therefore, the development of an effective roadmap relies upon the ability to answer the question, "What is a roadmap, and what is it really going to be used for?".

article thumbnail

? Community Wisdom: Calculating your hourly rate as a consultant, creating a strategy for a multi-part product, questions to ask during a reference check, strategies for discovery pre-PMF, and more

Lenny Rachitsky

👋 Hello and welcome to this week’s edition of ✨ Community Wisdom ✨ a subscriber-only email, delivered every Saturday, highlighting the most helpful conversations in our members-only Slack community. Read more

article thumbnail

Using ChatGPT to Perform Competitive Analysis

280 Group

Threat of substitute products : Substitute products refer to alternative products or services that can fulfill the same need or provide similar benefits as those offered by challenger banks. The larger the number of competitors, the lesser the power of a company. Immediately, we see the top 3 challenger banks are European.

ChatGPT 348
article thumbnail

Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. How to make your customer *want* to spread the word. 3 ways to thank a customer that actually work. How to build and leverage authentic relationships with your customers. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT.