Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind.

My path into Product Management

The Product Bistro

There are many paths into product management, as Steven Haines says so eloquently in his Product manager’s Desk Reference, most product managers don’t start there. I thought it was time to add in the path I took, that of Applications engineer. Instead of a list of traits and attributes, I will probably go a little […]. product management beginnings

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product StrategyBy Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I

Understanding Scrum

280 Group

In Scrum, these are referred to as User Stories. Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later.

The Product Cloud: An Integrated Toolchain Transforming Product Management

THE PRODUCT CLOUD Learn how a new integrated tool chain is. reshaping digital product management. WWW.PRODUCTCLOUD.IO

Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder


In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight.

B2B 175

Are You Doing Your Standups Wrong?

Clever PM

During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Referent power grows when your actions and beliefs are in concert. Contributed by Sarah McCrary.

Product Operations Dashboard

Product Management Lessons from the Trenches

Here is a sample table to help you get started: Sample table for event inventory Note: This event inventory should also act as a reference sheet for anyone who is reviewing the dashboard and/or wishes to do their own data analysis. Thanks to everyone for all the positive feedback?—?online

Events 212

Optimal Product Process Poster for Sale Now

280 Group

Implementing and referring to a proven Product Management framework will help keep a team all on the same page, prevent tasks from slipping through the cracks, and limit critical mistakes.

Finding Your Product's Critical Event(s)

Product Management Lessons from the Trenches

Before we talk about our experience building a dashboard (in an upcoming post), it’s good to have a primer on one key metric that is often referred to as a critical event. Finding Your Product’s Critical Event(s) Thanks to everyone for all the positive feedback?—?online online and offline?—?on

Events 195

Prioritization: MoSCoW and Stack Rank Methods

Product Manager in Heels

References: [link] [link] [link] [link] - in-depth process + valuable [link] - general prioritization feedback.

"Be a sponge". and other advice for the first 30 days of a new job

Product Manager in Heels

Starting a new job can be tough. I recently started a new job and some of the basic advice I learned years ago still applied. I figured I'd share the information living in my head, and also all over the internet: Your first day Wake up early and have a great breakfast, and dress for success!

Boston Women in Product

Product Manager in Heels

Group and Event Information: Purchase your tickets on Eventbrite Join our group on MeetUp Connect with us on LinkedIn References : [link]

The Anatomy of The Product Brief

Product Manager in Heels

References: [link] [link] [link] [link] With all of the Product Management roles I've held, it's been tough to get the Product Roadmap process just right.

8 Keys to Getting Started

Product Management Lessons from the Trenches

and build a repository of content (internal wiki) that can be a reference for all functions as your organization scales.

B2C 195

The Art of Writing User Stories

Product Manager in Heels

should include design, and possible reference wireframes How are you at writing user stories? User stories are the currency with which Product Managers communicate and sell the business idea they are advocating for. They are one of the most important artifacts (other than the Product Roadmap) that a Product Manager creates. Here's some suggestions for crafting user stories: 1.

Customer Discovery Series Part III: Leveraging the Power of Influencing Without Authority

Product Manager in Heels

A few good references: The most underrated product management skill: influence without authority Harvard Business Review: Exerting Influence without Authority 5 ways for product managers to influence without authority Product Managers are not the CEO of anythingInfluence without Authority - it's one of the hardest things about being a Product Manager. Recently, Martin Erikkson wrote a blog post titled "Product Managers are not the CEO of anything".

Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Increase Your Referent Power. To boost your referent power, I recommend focussing on one virtue at a time and practicing it repeatedly—without expecting too much too quickly. Your first power source is your ability to influence others based on your personality and interpersonal skills.

Strategic Options for Mature Products

Roman Pichler

The second option is right for you if you don’t need to or if you can’t rejuvenate the product: New products are in the pipeline that can eventually replace your product, which are also referred to as question marks and stars , or you are able to secure new products through an acquisition.

Vision 175

Fake Sales at Top Retailers: The Power of Discounts

Pragmatic Marketing

This is one implementation of a concept called reference price. A reference price is simply the price the shopper believes the product should sell for. Reference prices are formed many ways. However, businesses are able to manipulate reference prices.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

A very common kind is what we may refer to as the ”Sinatra” stakeholder. First, vertical aligment refers to how the organization’s Strategy is communicated to and accepted by its People.

The PM’s Toolbox: Product Management Tools and the Problems they Solve


Many companies refer to customer data in Salesforce , and swear by its use as a repository for customer traits… but that’s only one part of the story. It’s no secret that product managers wear a lot of hats.

Mentorship and expectations

bpma ProductHub

References: [1] [link]. The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do.

Inspiration: What you have to understand.

Under10 Playbook

The phrase "what you have to understand" rarely refers to something I have to understand.— “What you have to understand…” refers to some internal situation that prevents the company from delivering on their promises.

Organizing a Large Product Backlog

Folding Burritos

We can start out by considering a large product backlog to be something that has both Length and Width : Length refers to the amount of things to do (and the classical list shape); Width refers to the different product areas, modules or initiatives it encompasses.

Understand Your Power To Claim Your Value (Part 3 of 3)

bpma ProductHub

Previous posts identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Contributed by Sarah McCrary. This is the third post in the “Understand Your Power To Claim Your Value” series.

The Product Manager’s Survival Guide

The Product Bistro

As with his omnibus tome, The Product Manager’s Desk Reference , the survival guide really assumes that you have no foundation. Where I would recommend not reading the Product Manager’s Desk Reference cover to cover, this book, I do recommend that.

People Don’t Buy Capabilities, They Buy Knowledge

PM Hardcore

SAP (the Reference Model). This guy might have too much knowledge. Knowledge is power. Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. Knowledge of how to do the job.

The Power of Discounts

Pragmatic Marketing

Buyers have reference prices, the amount they expect to pay. When they find a price below that reference, they not only value the lower price, but they value the fact that it’s below their expectations. I wish everyone made decisions rationally.

A Trello template for your Product Backlog

Folding Burritos

It’s useful to keep an Engineering board for this and it can be considered part of the backlog, as it’s the reference for technical debt items and other engineering tasks.

4 Daily Scrum Tips for Product Owners & Product Managers

Roman Pichler

The Daily Scrum meeting, sometimes also referred to as stand-up meeting, wants to help the development team manage its work. Tip #1: Know what it’s all about. In Scrum, the team collectively agrees to a sprint goal and is responsible for meeting it.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

1 Focus on Goals and Benefits.

Moving from Solutions to Problems

Folding Burritos

However, this point refers to the former kind of problems. ↩︎. People from all over the company come to you with feature requests and ideas. From minor things like UI tweaks to major ones like a new Search feature.

This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits

Product Talk

Each of the readings will refer you to additional readings, if you want them. I love working as a discovery coach. I work with dozens of teams at several companies spanning many industries.

Books 212

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

As a case in point, the team should prioritize creating enabling specifications that are most useful for regulatory compliance, reference information for product support, and for team members who don’t have domain knowledge. References.

Vision 195

Scaling the Product Owner Role

Roman Pichler

The strategic role is often called product manager and the tactical one is referred to as product owner. Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage.

Why Your Strategy Process Doesn’t Work – Part-1

Sequent Learning

Many product and business managers in the corporate world can relate to that dreaded time of year, usually sometime between March and May, that is lovingly referred to as “strat plan.” It’s usually a stressful time of year, filled with all-day executive meetings that are often preceded by months of data collection, presentation preparation, and […]. The post Why Your Strategy Process Doesn’t Work – Part-1 appeared first on Sequent Learning Networks. BLOG PRODUCT STRATEGY

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

All without reference to whether the customer cared about X or Y. A Sales Demo Challenge. At one of my previous companies our new logo sales – that is, new customers – were tanking. The account reps were not hitting quota on new logos.

Demo 230

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

At a high level, Ellen points out that stakeholders – who she refers to as “product partners”- can be categorized into three groups: customer, business and technology. “A Will the user be able to save their chats for later reference?

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

Note that in the picture, I use the term product manager to refer to the person in charge of the product. Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager.

The Product Roadmap and the Release Plan

Roman Pichler

I use the term major release to refer to a version of your digital product that introduces a noticeable change, for instance, by adding or optimising functionality or enhancing the user experience, and it typically results in a new product version—think of Windows 10 or iOS 9.3,

Plan with Problems. Execute with Solutions.

Ask Benny

This process is usually referred to as Build-Measure-Learn feedback loop, a concept taken out of lean startup methodology. How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong.

Agile 78