Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind.

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective.

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Slytherin’ some Harry Potter references your way…

The Product Coalition

Follow us on Twitter and Instagram for more updates :) Slytherin’ some Harry Potter references your way… was originally published in on Medium, where people are continuing the conversation by highlighting and responding to this story.

Six Types of “Product” Owners

Roman Pichler

The term product owner is commonly used to refer to six different product roles in my experience. If someone is referred to as product owner, then the individual should own the product in its entirety—like Word in the example—and not just a product part—such as the ability to save a document.

The Art of Alignment: Balancing External & Internal Communications

Speaker: Vivek Bedi

There are a thousand moving parts to creating a product roadmap - particularly one that everyone can reference and use. Therefore, the development of an effective roadmap relies upon the ability to answer the question, "What is a roadmap, and what is it really going to be used for?"

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product StrategyBy Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I

Understanding Scrum

280 Group

In Scrum, these are referred to as User Stories. Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later.

Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder


In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight.

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How to Write a User Research Plan That Sets Your Project Up for Success

dscout People Nerds

Here’s a go-to reference for crafting one effectively Some logistical headaches are inevitable. Many can be relieved with a well-structured, well-written, research plan.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Referent power grows when your actions and beliefs are in concert. Contributed by Sarah McCrary.

Should Product Roadmaps Have Dates?

Roman Pichler

Please note that one of the triangle’s vertices must always stay flexible and act as a release valve to account for unforeseen events, also referred to as Sod’s Law. For more information on the Iron Triangle and how you can determine dates and budget, please refer to my book Strategize.).

Optimal Product Process Poster for Sale Now

280 Group

Implementing and referring to a proven Product Management framework will help keep a team all on the same page, prevent tasks from slipping through the cracks, and limit critical mistakes.

Product Management 101: User Onboarding


That first step is referred to as onboarding, and it can make or break a user’s experience with a product. One of the most — if not the most — important points in a product user’s journey is where it begins.

Determining the Value of Your Product Portfolio

Proficientz – Product Management University

Use the customer org chart graphic above for reference and see if you can come up with a few short YOU statements that communicate value from the customer’s perspective. Are there any simple ways to determine the value of our products in a way that can be measured?

Inspiration: What you have to understand.

Under10 Playbook

The phrase "what you have to understand" rarely refers to something I have to understand.— “What you have to understand…” refers to some internal situation that prevents the company from delivering on their promises.

Report templates for less status meetings

Folding Burritos

The template for recent and upcoming releases is essentially the same, but what changes is the point of reference.

Planning Ahead: How Far Should the Road(map) Go?


While this quote certainly wasn’t said in reference to digital products, it’s an accurate representation of the importance of product roadmaps. As Lewis Carroll famously said, “If you don’t know where you’re going, any road will get you there.”

Products, Not Projects


Here’s a fun party trick: next time you have the occasion to introduce a product manager, refer to them as a project manager. Then run! You’d better run because, for many product managers, these are fighting words. It’s not that they have anything particularly against this role.

Pulse Everywhere: The Biggest Product Announcements Ever From Gainsight


Reference Center. Gainsight unveiled Reference Center, a high-value capability that will streamline how sales teams search for and request references for opportunities that are nearing a decision point in their lifecycle.

Are You Doing Your Standups Wrong?

Clever PM

During this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis.

A Guide to Website Personalization in 2020

AB Tasty

The antithesis of a one-size-fits-all mentality, website personalization refers to the […]. From email nurturing to product customization, there are many different types of personalization used in online marketing today.

A step-by-step guide for conducting better product discovery


Marty Cagan, whom we at productboard admiringly refer to as the “godfather of product management”, describes product discovery as follows: “First, you need to discover whether there are real users out there that want this product…Second, you need to discover a product solution to this problem that is usable, useful, and feasible.”

What is Growth Hacking?

AB Tasty

Rather than a singular strategy, growth hacking refers to a combination of techniques used to grow a business as quickly and cheaply […]. If you’re a marketer, you’ve likely heard the term growth hacking. In recent years it’s become something of a buzzword, but what does it really mean?

9 Must-Read Books to Boost CRO Skills

AB Tasty

This action, which is often referred to as a conversion, could be completing a form, downloading a white paper or even making a purchase, depending on […].

5 skills every great product manager needs


No wonder people refer to them as ‘mini CEOs’ or ‘CEOs of the product.’ The role of a product manager is complex. With their responsibilities straddling those of technical, business, and customer-facing roles, no two days are the same.

Proper Care and Feeding of Your Product Backlog

Clever PM

It can be a challenge to get teams to engage when they’re in the middle of a sprint, it can be difficult to convince stakeholders to refer to the backlog instead of the Product Manager for […]. One of the least glamorous parts of Agile development for most Product Managers is the process of backlog grooming.

A Product Manager Is No Longer a “Luxury Hire”


Only back then, what I did wasn’t referred to as product management. I started in the product management field almost 25 years ago. During the dot-com boom, only large, established tech companies like Sun, Oracle, or Microsoft hired specifically for roles with the title “product manager.” ”, where I worked, didn’t fit that bill.

How to Become a Great Product Leader

Daniel Elizalde IoT Blog

People often refer to Product Management as the “everything profession.” Do you know what it takes to be a great Product Leader? In this post, you’ll learn about the 4 Pillars of Product Leadership and discover key skills that can take your career from good to great. ” In a way, that’s true. We are the […]. The post How to Become a Great Product Leader appeared first on Daniel Elizalde. Product Management Best Practices

Sales and Marketing Metrics That Can Help Inform Your Roadmap


What I am referring to is the sales and business development data stored in the company’s CRM and diligently maintained by the sales operations team. Product professionals, whether they work at a startup or an enterprise, tend to ignore a goldmine of readily available quantitative data.

Product Success in 2020 – You Asked, We Answered

280 Group

ProdOps’, as implemented today, generally refers more to a team practice and organizational capability than a specific role. Onboarding’ refers to the initial period of product use, when new users are getting oriented to your product.

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? If you’re not sure, you’re not alone. There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; […

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

A veteran digital marketing evangelist from Google refers to this as an “asymmetry in analytical ability” , and created a nifty corresponding graphic: Done in by jobs-to-be-done. Misalignment between satisfying end users and wowing decision makers may hurt your bottom line.

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Building beautiful brand experiences at Neoscape


We do much of our art reference […]. Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. The post Building beautiful brand experiences at Neoscape appeared first on MiroBlog | A blog by Miro

Fake Sales at Top Retailers: The Power of Discounts

Pragmatic Marketing

This is one implementation of a concept called reference price. A reference price is simply the price the shopper believes the product should sell for. Reference prices are formed many ways. However, businesses are able to manipulate reference prices.

How Data Science Beat Human Mind?

Piyanka Jain

a psychological heuristic that influences the way people choose by comparing to a nearby reference point. A lesson in behavioral economics will tell you that consumers don’t always practice what they preach.