What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Trending Sources

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision


While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

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How to Create a Strong End-to-End Strategy for IoT Products

Tech Product Management

The post How to Create a Strong End-to-End Strategy for IoT Products appeared first on TechProductManagement. I recently spoke at the Enterprise IoT Summit in Austin, Texas.

The Top Strategies For Doing Customer Interviews That Get You Real Insights

Street Smart Product Manager

The post The Top Strategies For Doing Customer Interviews That Get You Real Insights appeared first on Street Smart Product Manager. We all know a core responsibility of a product manager is to constantly and consistently bring in the customer perspective into the business.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

From Tactic to Strategy. As you create your strategic plan, bring events into the fold as part of your product marketing strategy rather than a sales tactic and reap the benefits. Events. It’s natural to dread them. As a product manager, you may view events as largely tactical and time-consuming endeavors. Beyond that, you may loathe being stuck in a trade show booth taking on a sales role that’s not entirely comfortable for you.

Scaling Your Platform and Managing its Evolution

Mind the Product

The platform product manager should have a clear idea of what each of the partners or partner-types brings to the table, and this must align with the overall business strategy. Your metrics should align with your strategy, and should be actionable and (critically) leading.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Product Discovery Product StrategyThis past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. The following is the script of my talk with slides. When Mind the Product releases the video, I’ll add it to this post.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Pricing Product Launch Product Management Product Management Basics Product Management Skills communication new product product management role Product Manager product planning revenue projection stakeholder management strategy

Product Management Synapses

Tyner Blain

If that makes the most sense, given the objectives of the investment, strategy of the firm, and architectural vision, great. There is nuance to understanding customer goals when developing requirements or formulating product strategy.

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. I think of strategy as a filter. Strategy provides guidance on whether we should do a thing or not do it. —Sun Tzu, philosopher, author, The Art of War. ” What a word.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

It may be that your strategy is one which is beyond the skills of your teams, in which case you need to choose a different problem to solve. Opportunity – an initiative supporting the strategy, easily a year or longer, maybe divisional in scope.

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User Engagement, Customer Goals and a Sustainable Growth Strategy

High Octane Product Management

Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available.

Three Superpowers of a Product Manager

Mind the Product

Strategy Paper. In a strategy paper you lay out why a certain topic is important to the company. The paper should cover a larger initiative which can then be broken down into separate experiments and features in order to execute the strategy laid out in the paper.

Launching Complex Products in International Markets

Mind the Product

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. What is your commercialisation strategy? Step 3: Plan your delivery strategy.

Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

High Octane Product Management

The ideal time to re-route your growth strategy is before your growth starts to taper off. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. The post Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There! Blog Strategy & Product PlanningMost B2B organizations get started the same way.

What is a Digital Product?

Roman Pichler

Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Consider your release notes not only as a way to inform your users but also as part of your overall marketing strategy. If you’re in a product company the chances are that you’ve developed some process of informing your users about new features.

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Creating effective customer feedback loops for product teams


While not the most fun thing, asking for product opinions from ex-customers uncovers a wealth of valuable insights that can help product teams evaluate product strategy.

Let’s Fire a Few of Our Customers

Mironov Consulting

leadership Market Thinking Organizations Portfolio Management Product Management strategy organizations outliers politics product strategy reputation target customer

Seven Things you can Learn From WeChat Product Development

Mind the Product

Product Design Product Management Product Management Skills Product Management Software Innovation Skills strategyWe tend to think of Chinese companies as imitators rather than innovators, but is this fair?

Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Unmet needs drive strategy and growth.

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

Innovation is Broken by Janice Fraser

Mind the Product

Enterprise Product Management Product Leadership Product Strategy #Mtpcon Janice Fraser Mind The Product San Francisco 2015 VideoWhat is the point of innovation? Why do we focus so much time and effort on digital transformation, agile transformation, and innovation?

Taylor Wescoatt – Being the First Product Manager

Mind the Product

Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. It takes a while to reach that fit to the point that you can optimize business and product strategy independently! Product Launch Startups Agile alignment prioritization product strategy Startup vision

Pros and Cons of Market Research Tactics

Mind the Product

Guest Post Product Management Product Management Basics Product Management Skills Product Development strategy user research

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

Boston Women in Product Product Strategy Customers Roadmaps TeamworkBy Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions.

Managing – not Just Maintaining – a Product Backlog

Mind the Product

Product Design Product Management Product Management Basics Product Management Characteristics Product Management Process Product Management Skills Product Development product planning Skills strategyOr Three Ways Product Owners can Stay on top of Scrum.

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What’s Different about Managing SaaS Products?

On Product Management

Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User ExperienceBy Felicia Anderson SaaS provides a treasure trove of new user insights. As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […].

25 must-read product management articles


This interview with Ogi Kavazovic , CMO and SVP Product Strategy at Flatiron Health, outlines a tactical perspective for balancing these seemingly counterintuitive concepts.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Product Leadership Product Management Product Management Basics Product Management Characteristics Product Management Process Product Management Skills product culture product management role Product Manager product planning product requirements Skills strategy team leadership

Hearing About Accounts, Listening for Segments

Mironov Consulting

Leadership Market Thinking Organizations Portfolio Management Product Management account b2b customer thinking enterprise executives leadership market product management segment strategy trade-off

A guide to SaaS metrics for product managers


LTV influences product strategy since SaaS PMs use this metric to pinpoint which features to develop based on customer segments they want to prioritize and what product areas they’re willing to invest the team’s time/money/energy. . Your product strategy contributes to a solid business model.

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

The Product Strategy Grid. Steven Haines wrote The Product Manager’s Desk Reference , and from ( the first edition of ) his book I learned about the product strategy grid. I believe the product strategy grid is a fantastic tool for.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

But Pearson moderate their growth ambitions with a strong sense of strategy that guides which ideas they decide to develop towards execution. Strategy is key and metrics are all relative (to market changes, product maturity…).,

Good Enough

Tyner Blain

What good enough means, precisely, for your customer, for a particular capability of a particular product, given your product strategy is unique. We hear a lot about building products which are “good enough” or “just barely good enough.”

Product Owner Manager – Alone Together

Tyner Blain

Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product. How will we manifest our organization’s strategy through product?