Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.

Dear Strategy: 061 Strategy Examples

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”.

Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Market Penetration Strategy. Market Expansion Strategy. The post Best Growth Strategy for Mature Products appeared first on Proficientz.

Nine companies share 30+ best practices for creating embedded analytics products

and packaging strategy, and your product support resources for pre-launch, launch, and. through their strategy and seen real market uptake from what they designed. The strategy for our new analytics. Other companies often work this into their pricing strategy.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “What are the strategies, tactics, and operations for product managers”.

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Keep in mind that I typically help product managers, marketing managers, and sales managers develop strategies for the individual portfolios, markets, and channels that they manage. Their strategies are for products that most people have never heard of.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. In either case, there are three key aspects of product strategy that matter most. Portfolio & Product Strategy. Contact us to facilitate your next strategy meeting.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. improper pricing strategies can have on today’s software. executives with the purpose-built pricing strategies they.

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

Dear Strategy

The post Dear Strategy: 072 Strategy Career Questions (Part 2 of 3) appeared first on Dear Strategy.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In other circles, the roles of product manager and product marketing manager are distinctly different entities, with product managers handling more of the front end of a product’s lifecycle (insight gathering, strategy, innovation, development, etc.), Dear Strategy: Episode 073. ###.

Dear Strategy: 071 Strategy Career Questions (Part 1 of 3)

Dear Strategy

The post Dear Strategy: 071 Strategy Career Questions (Part 1 of 3) appeared first on Dear Strategy.

Top 10 industries for monetizing data: Is yours one of them?

strategy teams Usage-based pricing. the right tools and technologies, as well as go-to-market strategies to build and launch successful. Monetizing the. data exhaust Top 10 industries with data. monetization opportunities Recognizing the commercial.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . Dear Strategy: Episode 072. ###. Are you interested in strategy workshops for your product, marketing, or business managers? The post Dear Strategy: 072 Strategy Career Questions (Part 2 of 3) appeared first on Dear Strategy.

Dear Strategy: 068 Involving Your Employees in Your Strategy

Dear Strategy

The post Dear Strategy: 068 Involving Your Employees in Your Strategy appeared first on Dear Strategy.

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Strategies for getting to commitment, not consensus. Gathering support for a product feature or enhancement is a critical skill for Product Managers.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show?

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Dear Strategy: 064 Customer vs. Business Needs

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you prioritize the needs of the customer versus business needs to develop a business strategy?”.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things?

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

Dear Strategy: 062 Taking Strategic Risks

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you convince management teams to take a risk instead of staying with a strategy they are comfortable with?”.

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

Dear Strategy: “What are the strategies, tactics, and operations for product managers?”. . Whenever someone refers to “strategies, tactics, and operations” or “strategies, tactics, and execution,” I assume they are talking about some type of an overall strategy that essentially consists of those three basic parts. Yes, strategy can come in that form – but only if the situation requires it. The purpose of a strategy is to provide context for your actions.

Dear Strategy: 063 Sorting Out Feature Requirements

Dear Strategy

The post Dear Strategy: 063 Sorting Out Feature Requirements appeared first on Dear Strategy. Podcast business management marketing planning product sales strategic strategy

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. These decisions can have wide-reaching consequence, so it’s important that they fit into your broad strategy. Product Management Content Strategy product management skill

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Dear Strategy: 057 Knowing Why Your Strategy Failed

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?”.

Dear Strategy: 068 Involving Your Employees In Your Strategy

Dear Strategy

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.” ” Of course, that doesn’t mean that everyone needs to come to a consensus when developing your strategy.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting.

Dear Strategy: 053 Broad Corporate Strategies

Dear Strategy

Dear Strategy Podcast. On this week’s episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Where is the best place to start when your organization has an extremely broad corporate strategy?”. The post Dear Strategy: 053 Broad Corporate Strategies appeared first on Dear Strategy.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

The post Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends appeared first on Dear Strategy.

Dear Strategy: 071 Strategy Career Questions (Part 1 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate job opportunities between large but worse performing products vs. small but not yet proven products?”. . Because, hey, strategy isn’t only about business, it’s also about life! Many of you who follow some of my other endeavors may know that, when I’m not writing or teaching about strategy, I’m composing music and soundtracks. Dear Strategy: Episode 071. ###.

Dear Strategy: 056 Setting Realistic Strategic Goals

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How realistic should a strategic target be?”.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges.