Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. improper pricing strategies can have on today’s software. executives with the purpose-built pricing strategies they.

Dear Strategy: 051 Introducing… Strategy Generation Company

Dear Strategy

On this week’s episode, host Bob Caporale, announces the launch of his new company, Strategy Generation Company ! Tune in to hear all about this new venture and how it will make your favorite strategy podcast that much better! The post Dear Strategy: 051 Introducing… Strategy Generation Company appeared first on Dear Strategy Podcast. Read the full blog post here. Original Music by Bob Caporale.

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Dear Strategy: 051 Introducing… Strategy Generation Company!

Dear Strategy

Dear Strategy: “What is Strategy Generation Company?”. And that business is called, none other than, Strategy Generation Company ! . But as many of you also know, my true passion has always been focused on the subject of strategy. Strategy seems to be one of those business skillsets that everyone knows they need, but nobody wants to admit if they don’t have. So, you’re now reading the official blog of Strategy Generation Company !

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy! That they form part of the strategy and therefore should be codified. These are outcome-based goals that are tied to your company strategy.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Strategies for getting to commitment, not consensus. Gathering support for a product feature or enhancement is a critical skill for Product Managers.

Dear Strategy #1: Gathering Customer Feedback

Sequent Learning

The post Dear Strategy #1: Gathering Customer Feedback appeared first on Sequent Learning Networks. BLOG DEAR STRATEGY PRODUCT MANAGEMENT

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. I think of strategy as a filter. Strategy provides guidance on whether we should do a thing or not do it. —Sun Tzu, philosopher, author, The Art of War. ” What a word.

Dear Strategy: 043 Service-Based Strategies

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?”. The post Dear Strategy: 043 Service-Based Strategies appeared first on Dear Strategy Podcast.

You Can’t Outsource Strategy

Tech Product Management

In this episode of the IoT Product Leadership podcast, we discuss why you can’t outsource strategy. The post You Can’t Outsource Strategy appeared first on Daniel Elizalde. My guest today is Rich Mironov, one of the top Product coaches in the world, who I am honored to say he is my mentor and my friend. In this episode, we discuss Rich’s four laws of software economics […]. Podcast

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things?

Startup marketing: strategies for year one

Inside Intercom

I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” The post Startup marketing: strategies for year one appeared first on Inside Intercom. The most important tasks for any early stage startup are to write code and talk to users. When we started Intercom the latter was my job.

3 Strategies to Pitch Product Management Ideas

280 Group

Bill is asked to describe the tree types of audiences a Product Manager might be pitching to and what the strategy might be for each one of those people to make sure that they have the highest likelihood of accepting your ideas and going along with you.[continue

Dear Strategy: 043 Service-Based Strategies

Dear Strategy

Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?”. In this case, you would want to look at that business separately from your product business and develop a strategy that is not necessarily tied to only your company’s products. . The problem that I most often encounter is when companies are not clear as to what their service strategies are or should be. Dear Strategy: Episode 043. ###.

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “As a product development team, how can we best reinforce technology driven strategy?”. The post Dear Strategy: 034 Technology Driven Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “How do you know when to move into the next phase of your strategy?”. The post Dear Strategy: 033 Staging Your Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

IoT Product Podcast: You Can’t Outsource Strategy

Mironov Consulting

Daniel’s takeaway: “You can’t outsource strategy. Daniel Elizalde focuses on product management tools and training for IoT and also offers a top-rated in-person course at Stanford. Daniel produces an IoT product leadership podcast, which he generously invited me to join.

Dear Strategy: 050 Why Strategy Is Such an Uncomfortable Word

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Why is ‘strategy’ such an uncomfortable word?”. The post Dear Strategy: 050 Why Strategy Is Such an Uncomfortable Word appeared first on Dear Strategy Podcast.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Not every product strategy will be technology-driven. Because there’s absolutely no way to reinforce a technology-driven strategy if you have no money to spend on technology in the first place.

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy.

Dear Strategy: 037 Getting Buy-In For Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “How do you get buy-in from everyone in the strategic vision for your product?”. The post Dear Strategy: 037 Getting Buy-In For Your Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

To grow your product’s community, consider @sandimac’s anti-influencer strategy Click To Tweet. The classic influencer strategy is all about using big names and big credentials to draw as many users to your product as possible. I hate the term “influencer.”.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy. Present and drive product strategy based on evidence.

Dear Strategy: 048 When New Leaders Disrupt Existing Strategies

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Is there a best practice for when a new leader or CEO comes in with a new corporate strategy? The post Dear Strategy: 048 When New Leaders Disrupt Existing Strategies appeared first on Dear Strategy Podcast.

Dear Strategy: 050 Why Strategy Is Such an Uncomfortable Word

Dear Strategy

Dear Strategy: “Why is ‘strategy’ such an uncomfortable word?”. So what exactly is so scary about strategy? Easy – strategy represents a future that is not yet known. And that’s what strategy – especially good strategy – is really all about. . Although we try to base our strategies on as many facts as possible, we simply can’t avoid having to use those facts to make predictions of the future at some point in the process.

The importance of an effective product marketing strategy

Inside Intercom

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today. George wrote a fantastic article detailing how to determine the product marketing strategy through beta products.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. Hiring strategy for early stage startups. Scaling up your hiring strategy. The post Why your growth depends on taking risks with your hiring strategy appeared first on Inside Intercom. Customer Support Startups customer support hiring hiring risks hiring strategy scaling

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs.

The Power of NPS in Your Product Strategy

ProductBoard

When I attend events for product managers and scour my favorite product communities such as Product Coalition and PMHQ, I’m always amazed by the passion that product managers feel about the tools they use every day.

Dear Strategy: 048 When New Leaders Disrupt Existing Strategies

Dear Strategy

Dear Strategy: “Is there a best practice for when a new leader or CEO comes in with a new corporate strategy? Whenever I go into a company to do strategy training (or any type of training for that matter) I always ask, at some point, what the corporate strategy is. Because if there’s any group that should know what their corporate strategy is, it’s the people who are responsible for tying their product strategies back to it. .

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

Vision 170

Dear Strategy: 040 Staying Focused On Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you help the organization stay focused on the strategy and not become distracted?”. The post Dear Strategy: 040 Staying Focused On Your Strategy appeared first on Dear Strategy Podcast.