Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.

Dear Strategy: 061 Strategy Examples

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. In either case, there are three key aspects of product strategy that matter most. Portfolio & Product Strategy. Contact us to facilitate your next strategy meeting.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. improper pricing strategies can have on today’s software. executives with the purpose-built pricing strategies they.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “What are the strategies, tactics, and operations for product managers”.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Keep in mind that I typically help product managers, marketing managers, and sales managers develop strategies for the individual portfolios, markets, and channels that they manage. Their strategies are for products that most people have never heard of.

Dear Strategy: 068 Involving Your Employees in Your Strategy

Dear Strategy

The post Dear Strategy: 068 Involving Your Employees in Your Strategy appeared first on Dear Strategy.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Strategies for getting to commitment, not consensus. Gathering support for a product feature or enhancement is a critical skill for Product Managers.

Dear Strategy: 068 Involving Your Employees In Your Strategy

Dear Strategy

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.” ” Of course, that doesn’t mean that everyone needs to come to a consensus when developing your strategy.

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

Dear Strategy: “What are the strategies, tactics, and operations for product managers?”. . Whenever someone refers to “strategies, tactics, and operations” or “strategies, tactics, and execution,” I assume they are talking about some type of an overall strategy that essentially consists of those three basic parts. Yes, strategy can come in that form – but only if the situation requires it. The purpose of a strategy is to provide context for your actions.

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. These decisions can have wide-reaching consequence, so it’s important that they fit into your broad strategy. Product Management Content Strategy product management skill

Dear Strategy: 064 Customer vs. Business Needs

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you prioritize the needs of the customer versus business needs to develop a business strategy?”.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show?

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things?

Dear Strategy: 063 Sorting Out Feature Requirements

Dear Strategy

The post Dear Strategy: 063 Sorting Out Feature Requirements appeared first on Dear Strategy. Podcast business management marketing planning product sales strategic strategy

Dear Strategy: 062 Taking Strategic Risks

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you convince management teams to take a risk instead of staying with a strategy they are comfortable with?”.

Dear Strategy: 057 Knowing Why Your Strategy Failed

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?”.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

The post Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends appeared first on Dear Strategy.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Dear Strategy: 053 Broad Corporate Strategies

Dear Strategy

Dear Strategy Podcast. On this week’s episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Where is the best place to start when your organization has an extremely broad corporate strategy?”. The post Dear Strategy: 053 Broad Corporate Strategies appeared first on Dear Strategy.

Dear Strategy: 056 Setting Realistic Strategic Goals

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How realistic should a strategic target be?”.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting.

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. Dear Strategy: Episode 059. ###.

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Dear Strategy: 051 Introducing… Strategy Generation Company

Dear Strategy

On this week’s episode, host Bob Caporale, announces the launch of his new company, Strategy Generation Company ! Tune in to hear all about this new venture and how it will make your favorite strategy podcast that much better! The post Dear Strategy: 051 Introducing… Strategy Generation Company appeared first on Dear Strategy Podcast. Read the full blog post here. Original Music by Bob Caporale.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Why do you Need to Rethink Your Analytics Strategy?

Mind the Product

In fact, I would take it a step further and call it data-guided strategy. The post Why do you Need to Rethink Your Analytics Strategy? Business Strategy Data Driven Product Management General Product Analytics Analytics data-driven decisions Data-Driven Product Management Kpis Metrics Prioritisation web analyticsWeb and app analytics are fundamental to business these days.

Dear Strategy: 053 Broad Corporate Strategies

Dear Strategy

Dear Strategy: “Where is the best place to start when your organization has an extremely broad corporate strategy?”. Having worked through a lot of different product-level strategies with a lot of different product managers, I often hear complaints about corporate strategies being too broad or not specific enough. But I can tell you that the strategy process is no fun at all without allowing for some amount of creativity and, with it, some amount of ownership.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

Shifting Markets, Shifting Product Strategy: Three Considerations. The post How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Dear Strategy: 051 Introducing… Strategy Generation Company!

Dear Strategy

Dear Strategy: “What is Strategy Generation Company?”. And that business is called, none other than, Strategy Generation Company ! . But as many of you also know, my true passion has always been focused on the subject of strategy. Strategy seems to be one of those business skillsets that everyone knows they need, but nobody wants to admit if they don’t have. So, you’re now reading the official blog of Strategy Generation Company !

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

Dear Strategy: 060 Is Strategic Planning Dead?

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Is strategic planning dead?”. The post Dear Strategy: 060 Is Strategic Planning Dead?

Dear Strategy: 043 Service-Based Strategies

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?”. The post Dear Strategy: 043 Service-Based Strategies appeared first on Dear Strategy Podcast.

How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. The key is the strategy and tools for accessing product data at the level that you'd like.