A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. Additionally, you should be able to correctly state the information captured by the product vision and strategy , product roadmap , KPIs , and business model on the map above.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.

Dear Strategy: 079 Implementing Your Strategy Externally

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “You could have the best strategy, but what are some best practices to implement it effectively?”.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

Dear Strategy: 078 Implementing Your Strategy Internally

Dear Strategy

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Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

Dear Strategy: 078 Implementing Your Strategy Internally

Dear Strategy

Dear Strategy: “How do you build programs, projects, and, ultimately, products out of a strategy once it’s been established and accepted? I mean, isn’t the whole point of a strategy to identify actions that can be turned into programs, projects, and products? This, according to the strategy framework used by my business (and the sponsor of this blog), Strategy Generation Company. The Planning section is the heart of your strategy.

Dear Strategy: 079 Implementing Your Strategy Externally

Dear Strategy

Dear Strategy: “You could have the best strategy, but what are some best practices to implement it effectively?”. . Last week, in Episode 78 , I answered a question that had to do with implementing strategies internal to your company (i.e. turning your strategy into programs, projects, and products). Most strategies, by their very nature, tend to be designed with the intention of doing something that isn’t currently being done. Dear Strategy: Episode 079. ###.

Nine companies share 30+ best practices for creating embedded analytics products

and packaging strategy, and your product support resources for pre-launch, launch, and. through their strategy and seen real market uptake from what they designed. The strategy for our new analytics. Other companies often work this into their pricing strategy.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

Dear Strategy: 067 Product Manager Strategies

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “What are the strategies, tactics, and operations for product managers”.

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Keep in mind that I typically help product managers, marketing managers, and sales managers develop strategies for the individual portfolios, markets, and channels that they manage. Their strategies are for products that most people have never heard of.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. In either case, there are three key aspects of product strategy that matter most. Portfolio & Product Strategy. Contact us to facilitate your next strategy meeting.

Top 10 industries for monetizing data: Is yours one of them?

strategy teams Usage-based pricing. the right tools and technologies, as well as go-to-market strategies to build and launch successful. Monetizing the. data exhaust Top 10 industries with data. monetization opportunities Recognizing the commercial.

Dear Strategy: 075 Getting People Excited About Your Strategy

Dear Strategy

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Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Market Penetration Strategy. Market Expansion Strategy. The post Best Growth Strategy for Mature Products appeared first on Proficientz.

Strategies to get Started with Predictive Analytics

Mind the Product

So here are three strategies to help you and your team transform data into actionable insights and drive real value to the bottom line. The post Strategies to get Started with Predictive Analytics appeared first on Mind the Product.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Strategies for getting to commitment, not consensus. Gathering support for a product feature or enhancement is a critical skill for Product Managers.

Build a sustainable customer acquisition strategy

Inside Intercom

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

Dear Strategy

The post Dear Strategy: 072 Strategy Career Questions (Part 2 of 3) appeared first on Dear Strategy.

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Vision 102

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things?

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Dear Strategy: 071 Strategy Career Questions (Part 1 of 3)

Dear Strategy

The post Dear Strategy: 071 Strategy Career Questions (Part 1 of 3) appeared first on Dear Strategy.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Dear Strategy: 068 Involving Your Employees in Your Strategy

Dear Strategy

The post Dear Strategy: 068 Involving Your Employees in Your Strategy appeared first on Dear Strategy.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show?

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Dear Strategy: 075 Getting People Excited About Your Strategy

Dear Strategy

Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?”. . So, with that out of the way, let’s talk about how this team might be able to push through some of these barriers and communicate their strategy in a way that will get people to stand up and take notice. That’s not to say that some of these dynamics can’t be fixed; in fact, that’s what having a strategy is all about.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting.

Dear Strategy: 064 Customer vs. Business Needs

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you prioritize the needs of the customer versus business needs to develop a business strategy?”.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In other circles, the roles of product manager and product marketing manager are distinctly different entities, with product managers handling more of the front end of a product’s lifecycle (insight gathering, strategy, innovation, development, etc.), Dear Strategy: Episode 073. ###.

Dear Strategy: 062 Taking Strategic Risks

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you convince management teams to take a risk instead of staying with a strategy they are comfortable with?”.

Show off your message strategy on LinkedIn

Messages that Matter

Consider using your message strategy for posts, comments, profiles and the overview on your company page. What is a message strategy? A message strategy includes a [… Want to get more attention and mind share on LinkedIn? You’ll be surprised how easy it is to do and how much more effective your LinkedIn presence will be.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges.