The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

Alive Strategy vs Dead Strategy

ProductPlan

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. That is when the strategy is truly alive when you can see it in action.

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7 Key App Marketing Strategies

Apptentive

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy.

A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.

How a Strong Customer Engagement Strategy Can Improve the Usability of Your Product

Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo

Join Mobile expert Hannah Chaplin as she shares best practices and real examples to help you improve your mobile apps with in-app guides.

Product development strategy: setup your product for success

Mind the Product

Read more » The post Product development strategy: setup your product for success appeared first on Mind the Product. Agile Product Development Guest Post Product Strategy Product DevelopmentProduct development will not ever be an easy task.

If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Proficientz

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you know how to monetize your vision and execute a strategy that grows revenue, wallet share and customer retention. Product Strategy In the Ideal World…. Don’t get me wrong.

Demystifying Product Strategy by Amy Zima

Mind the Product

In this November 2020 #mtpcon Digital session, Amy Zima, the Principal Product Manager at Spotify, aims to demystify the process involved in creating a strategy, offering a case study and sharing lessons learned. The word strategy can inspire fear or awe in product managers, says [.].

Strategies for managing cross-functional teams

Mind the Product

Read more » The post Strategies for managing cross-functional teams appeared first on Mind the Product. How do you foster a culture of ownership, accountability, trust, and openness in cross-functional teams? More importantly, how do you manage them for successful outcomes?

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

Bottom-Up Product Strategy – The State of Product, by Susana Lopes

Mind the Product

She starts by outlining several top-down methods for defining strategy, before diving into the bottom-up method called The State of [.]. The post Bottom-Up Product Strategy – The State of Product, by Susana Lopes appeared first on Mind the Product.

Good Strategy, Bad Strategy

Product Bookshelf

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. With a good strategy, you can overcome the critical issues your product faces.

Atomic Product Strategy, By Rob Hayes

Mind the Product

Every team needs a product strategy. The Business Model Canvas, Bootstrap or Atomic Design – it seems like everyone from MBAs to developers to designers seems to have a framework to structure their strategy, except for product managers.

Finding a Framework for Strategy Insights

Mind the Product

Having the right insights is a critical component in creating a strategy. While this is very obvious and widely mentioned in every piece of strategy advice, the truth is that there are no resources that detail how to generate them.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps)

Johanna Rothman

Strategy Occurs At Several Levels. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders. Organizational Strategy Explains the Organizational Value.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal.

Dear Strategy 126: Testing Your Strategy

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “Is there a way to test your strategy prior to implementation?”. The post Dear Strategy 126: Testing Your Strategy appeared first on Dear Strategy.

Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions.

A Product Strategy is NOT just a Vision and Roadmap

The Product Coalition

You have a strategy AND a roadmap, they’re two different things. leadership product-strategy startup product-leadership product-managementContinue reading on Product Coalition ».

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Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.

4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

How to Improve Product Adoption: Proven Strategies for Product Managers

Apptentive

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Combine these product adoption strategies with a mobile feedback solution like Apptentive, and you’ll see increased customer lifetime value in no time.

Creating a Product Strategy – Is it Worth the Effort?

Proficientz

Is creating a product strategy worth the effort? Creating a product strategy isn’t easy for product managers. Make the exercise of creating a product strategy more about customer outcomes than product success and it becomes a pretty simple exercise.

How To Generate More Revenue With Customer Expansion Strategies

Userpilot

Making the most out of your existing users while simultaneously improving satisfaction ratings are the core values that lie at the heart of customer expansion strategies. What is a customer expansion strategy? How to grow your SaaS using customer expansion strategies.

How Simply “Playing To Win” is a Losing Business Strategy

The Product Coalition

product-management mindset leadership strategy businessAdopt an infinite product mindset instead, every time. Continue reading on Product Coalition ».

Are You Ready For Predictive Analytics?

Speaker: Anita Lauper Wood, Product Strategist

Successful implementation of predictive analytics can feel unpredictable. There are risks that need to be consciously addressed, and successful implementation requires the right strategy. Join Anita Lauper Wood, Product Strategist, for a valuable session for product and technology leaders.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We […]. Product Management

Rediscover the Forgotten art of Product Strategy

Mind the Product

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum. Because product strategy – the foundation of any exceptional product work – is too often neglected. Agile is not a strategy.

AIOps Strategy and Management

eG Innovations

Establishing an AIOps Strategy in 3 Practical Steps. This blog covers how to establish your AIOps strategy in just three steps. Any AIOps strategy depends upon the quality and quantity of the data available to learn from. What is AIOps.

The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. In it, I describe in lenght, with tools and examples, all the steps to create a successful product strategy.

Your Team's Pragmatic Guide to Security

Speaker: Naresh Soni, CTO, Tsunami XR

The pandemic has led to new data vulnerabilities, and therefore new cybersecurity threats. As technology leaders, it's time to rethink some of your product security strategies. Whether you need to rework your security architecture, improve performance, and/or deal with new threats, this webinar has you covered.

Leading product strategy and execution

Lead on Purpose

There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Leadership Product Management Team Building Trust collaboration discipline execution markets roadmap strategy success value

Best Strategies & Templates to Improve your UX

TryMyUI

One way it can be made easier, however, is through using certain strategies and structures to help create the perfect vision and execute a solid UX scheme. In this article we will talk about some of the strategies and templates that.

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Dear Strategy 129: How To Align Your Product Strategy to Your Corporate Messaging

Dear Strategy

On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.

Dear Strategy 111: Rethinking Airline Strategies

Dear Strategy

On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at [link].

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.