Strategy Related Topics 
Roman Pichler
MARCH 14, 2023
Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy?
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Roman Pichler
NOVEMBER 3, 2020
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.
Lead on Purpose
NOVEMBER 30, 2020
There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Leadership Product Management Team Building Trust collaboration discipline execution markets roadmap strategy success value
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.
The Product Coalition
MARCH 8, 2023
This book can help you understand key concepts dealing with strategy, its foundation, and key environmental factors at play that influence its shaping. I read “Good Strategy, Bad Strategy” book three times.
Lead on Purpose
NOVEMBER 28, 2020
Guest post by Gabe Nelson Great leaders inspire. Great leaders don’t dominate a room, they motivate it.
The Product Coalition
JANUARY 8, 2023
A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. In the process of building your product strategy, you would need to face many non-trivial questions as well as hard decisions you would need to make.
Mind the Product
NOVEMBER 29, 2022
Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.]
Roman Pichler
MARCH 4, 2019
The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.
Mind the Product
FEBRUARY 13, 2023
A not-so frequent topic for Mind the Product is the pricing strategy for your product and how to get it right. With help from product and pricing experts, we discover the key fundamentals for successfully executing this part of your product strategy. Product Strategy Pricing
ProductPlan
DECEMBER 1, 2021
Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy.
Apptentive
OCTOBER 27, 2022
To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven key app marketing strategies along with eight marketing channels to complement your strategy. Seven proven app marketing strategies.
Mind the Product
OCTOBER 5, 2022
Customer-led product strategy is about designing the best product experience. Read more » The post Customer-led product strategy: a guide appeared first on Mind the Product. Product Strategy Customer Feedback
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.
Apptentive
AUGUST 24, 2021
To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy.
Mind the Product
FEBRUARY 25, 2022
In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]
Userpilot
MARCH 15, 2022
Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy.
The Product Coalition
MARCH 7, 2023
By creating an effective strategy, you can make sure… Continue reading on Product Coalition » product-management product-development product-design product-managerThe fate of your company could depend on the success or failure of a product launch.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.
The Product Coalition
JANUARY 24, 2023
“Price is what you pay, value is what you get” — Warren Buffett Continue reading on Product Coalition » product-management monetization pricing-strategy product-development product-design
Mind the Product
MARCH 24, 2022
Here are some ways you can effectively incorporate this into your product strategy. [.] Read more » The post Incorporating integration into your product strategy appeared first on Mind the Product. Business Strategy Guest Post Product Strategy
Userpilot
DECEMBER 22, 2022
This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Effective strategies on how to predict customer churn. That said, below are some churn prediction strategies your company can start using.
Roman Pichler
DECEMBER 3, 2019
Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
Speaker: Sari Harrison, Product Management Instructor, Product School
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.
Roman Pichler
OCTOBER 2, 2018
Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.
Userpilot
FEBRUARY 28, 2023
Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. What is a good user adoption strategy?
Mind the Product
DECEMBER 16, 2021
Product strategy is both a fascinating and fashionable subject among digital product leaders. In this article, you will learn about a process to get productive with product strategy and understand why starting is difficult. [.] Guest Post Product Strategy
Userpilot
JANUARY 18, 2023
With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Product-led growth or PLG is a go-to-market strategy that leverages the product itself as a means of generating demand, converting sales leads, and retaining users long-term.
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions.
Userpilot
JANUARY 9, 2023
As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS?
Userpilot
DECEMBER 19, 2022
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.
Mind the Product
FEBRUARY 5, 2023
This week’s Sunday Rewind is the first of a two-part post from product designer Lassi Liikkanen on product strategy. The post aims to get you productive and to understand why starting with a strategy is difficult. Product Strategy Product Management Skills Sunday Rewind
Dear Strategy
DECEMBER 9, 2020
On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “Is there a way to test your strategy prior to implementation?”. The post Dear Strategy 126: Testing Your Strategy appeared first on Dear Strategy.
Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek
Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.
ProductPlan
NOVEMBER 23, 2021
What Is a Penetration Pricing Strategy? Penetration pricing strategy involves having a solid understanding of what the market will tolerate. There are five key pricing strategies: price skimming, premium pricing, economy pricing, bundle pricing, and penetration pricing.
Roman Pichler
APRIL 3, 2018
Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.
Mind the Product
FEBRUARY 12, 2023
This week’s Sunday Rewind takes us back to a 2022 post from Finnish product designer Lassi Liikkanen that runs through five steps to getting engaged with product strategy. The first step is to digest the business strategy, says Lassi.
Userpilot
NOVEMBER 16, 2022
Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. Effective customer onboarding strategies to implement.
Speaker: Anita Lauper Wood, Product Strategist
Successful implementation of predictive analytics can feel unpredictable. There are risks that need to be consciously addressed, and successful implementation requires the right strategy. Join Anita Lauper Wood, Product Strategist, for a valuable session for product and technology leaders.
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