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Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. Decisions related to a new or significantly changed strategy have a very high impact. I refer to this group as key stakeholders.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.

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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

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How to Optimize the Developer Experience for Monumental Impact

Speaker: Anne Steiner and David Laribee

🤝 In this new webinar, Anne Steiner and David Laribee of Nerd/Noir will delve into tactical methods to bridge the gap between an isolated focus on development, and a holistic view of product strategy. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle. I call these outcomes product goals.

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The fusion phenomenon: product strategy vs UX strategy

Mind the Product

Making the case for the unification of product strategy and UX strategy, its advantages and potential pitfalls Read more » The post The fusion phenomenon: product strategy vs UX strategy appeared first on Mind the Product.

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Apache Cassandra® NoSQL for the Relational DBA

Gain insights into Cassandra's architecture, configuration strategies, and best practices. Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Download now and revolutionize your database operations!

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Lessons Learned in PostgreSQL®

This paper, inspired by a real PostgreSQL® database incident, offers vital strategies for effective mitigation. In today's digital landscape, the threat of ransomware demands proactive defense.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Solving Open Source Complexity with a Managed Data Infrastructure Platform

In this Analyst Brief developed with IDC, discover how and why the best solution to this complexity is a managed service, including: Streamlined compliance with some of the most complex regulatory guidelines Simplified operations, like automated patching and maintenance Cost efficiency, allowing you to shift your budget towards critical priorities (..)

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.