What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Trending Sources

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Vision vs. Strategy


I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Accelerate Marketing Automation Strategies with Usage Analytics


Predictably, I think, one way to “embrace our inner data scientist” is to leverage usage analytics to complement robust marketing automation strategies and drive deeper engagement with our customers and prospects. Optimizing Email Automation Strategies. Ensuring a steady flow of new, qualified leads is one of the keys to successful marketing automation strategies. Let Usage Analytics Accelerate Your Marketing Strategies.

3 Strategies to Pitch Product Management Ideas

280 Group

Bill is asked to describe the tree types of audiences a Product Manager might be pitching to and what the strategy might be for each one of those people to make sure that they have the highest likelihood of accepting your ideas and going along with you.[continue

Build, Buy or Partner: Choosing the right innovation strategy

Product Management 2.0

That’s why smart product managers consider all their options for their innovation strategy. Choosing the right strategy is difficult. Whether you’re embarking on a build, buy or partner strategy, you want to make sure that your existing business is on solid ground.

How to Create a Strong End-to-End Strategy for IoT Products

Tech Product Management

The post How to Create a Strong End-to-End Strategy for IoT Products appeared first on TechProductManagement. I recently spoke at the Enterprise IoT Summit in Austin, Texas.

The Top Strategies For Doing Customer Interviews That Get You Real Insights

Street Smart Product Manager

The post The Top Strategies For Doing Customer Interviews That Get You Real Insights appeared first on Street Smart Product Manager. We all know a core responsibility of a product manager is to constantly and consistently bring in the customer perspective into the business.

Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

High Octane Product Management

The ideal time to re-route your growth strategy is before your growth starts to taper off. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. The post Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There! Blog Strategy & Product PlanningMost B2B organizations get started the same way.

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How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs.

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Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

From Tactic to Strategy. As you create your strategic plan, bring events into the fold as part of your product marketing strategy rather than a sales tactic and reap the benefits. Events. It’s natural to dread them. As a product manager, you may view events as largely tactical and time-consuming endeavors. Beyond that, you may loathe being stuck in a trade show booth taking on a sales role that’s not entirely comfortable for you.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

The same applies here: we might try finance analogies to explain product strategy concepts. So let’s see if we can recast product strategy and prioritization in financial terms. (combining a series of similar conversations).

Scaling Your Platform and Managing its Evolution

Mind the Product

The platform product manager should have a clear idea of what each of the partners or partner-types brings to the table, and this must align with the overall business strategy. Your metrics should align with your strategy, and should be actionable and (critically) leading.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Pricing Product Launch Product Management Product Management Basics Product Management Skills communication new product product management role Product Manager product planning revenue projection stakeholder management strategy

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. I think of strategy as a filter. Strategy provides guidance on whether we should do a thing or not do it. —Sun Tzu, philosopher, author, The Art of War. ” What a word.

Product Management Synapses

Tyner Blain

If that makes the most sense, given the objectives of the investment, strategy of the firm, and architectural vision, great. There is nuance to understanding customer goals when developing requirements or formulating product strategy.

Three Superpowers of a Product Manager

Mind the Product

Strategy Paper. In a strategy paper you lay out why a certain topic is important to the company. The paper should cover a larger initiative which can then be broken down into separate experiments and features in order to execute the strategy laid out in the paper.

Product Portfolio Management: Success at Scale

Mind the Product

It is a great sanity check on your strategy. Is your execution matching your strategy? Product Leadership Product Management Process Product Strategy Enterprise Product Management Product Portfolio Management

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

It may be that your strategy is one which is beyond the skills of your teams, in which case you need to choose a different problem to solve. Opportunity – an initiative supporting the strategy, easily a year or longer, maybe divisional in scope.

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Launching Complex Products in International Markets

Mind the Product

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. What is your commercialisation strategy? Step 3: Plan your delivery strategy.

What is a Digital Product?

Roman Pichler

Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability.

User Engagement, Customer Goals and a Sustainable Growth Strategy

High Octane Product Management

Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available.

Let’s Fire a Few of Our Customers

Mironov Consulting

leadership Market Thinking Organizations Portfolio Management Product Management strategy organizations outliers politics product strategy reputation target customer

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Product Discovery Product StrategyThis past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. The following is the script of my talk with slides. When Mind the Product releases the video, I’ll add it to this post.

Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Unmet needs drive strategy and growth.

Seven Things you can Learn From WeChat Product Development

Mind the Product

Product Design Product Management Product Management Skills Product Management Software Innovation Skills strategyWe tend to think of Chinese companies as imitators rather than innovators, but is this fair?

How can Product Companies Align With Channel Partners?

Mind the Product

Once we have this alignment, the partners must carve out a strategy to reach the goals. That brings us to some fundamental questions – How do we outline a strategy? Current Strategy vs Future Direction. A shift in strategy from a channel partner opens new doors for vendors.

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

Evaluating Product Teams: Mind What You Measure

Mind the Product

Business Strategy General Product Management Skills Product Culture product leadership Product Management Role Skills Strategy

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers


Podcast atlassian communication evan michner podcast product management product management podcast product management writing product manager product managers product strategy product to product writingWelcome to our third episode of Product to Product —a podcast for / by product people.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

In a monetization driven strategy, product managers need to analyze the behavior of those users who upgraded just prior to the point in which they upgrade. Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

Consider your release notes not only as a way to inform your users but also as part of your overall marketing strategy. If you’re in a product company the chances are that you’ve developed some process of informing your users about new features.

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Pros and Cons of Market Research Tactics

Mind the Product

Guest Post Product Management Product Management Basics Product Management Skills Product Development strategy user research

Taylor Wescoatt – Being the First Product Manager

Mind the Product

Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. It takes a while to reach that fit to the point that you can optimize business and product strategy independently! Product Launch Startups Agile alignment prioritization product strategy Startup vision

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

Mobile Product Management Product Design Product Strategy Design mobile app mobile product product leadership Team Team LeadershipThe consumer buying journey is changing, yet today’s product design doesn’t always reflect this.

Innovation is Broken by Janice Fraser

Mind the Product

Enterprise Product Management Product Leadership Product Strategy #Mtpcon Janice Fraser Mind The Product San Francisco 2015 VideoWhat is the point of innovation? Why do we focus so much time and effort on digital transformation, agile transformation, and innovation?