Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

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How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

The Top Strategies For Doing Customer Interviews That Get You Real Insights

Street Smart Product Manager

The post The Top Strategies For Doing Customer Interviews That Get You Real Insights appeared first on Street Smart Product Manager. We all know a core responsibility of a product manager is to constantly and consistently bring in the customer perspective into the business.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Pricing Product Launch Product Management Product Management Basics Product Management Skills communication new product product management role Product Manager product planning revenue projection stakeholder management strategy

Three Superpowers of a Product Manager

Mind the Product

Strategy Paper. In a strategy paper you lay out why a certain topic is important to the company. The paper should cover a larger initiative which can then be broken down into separate experiments and features in order to execute the strategy laid out in the paper.

Launching Complex Products in International Markets

Mind the Product

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. What is your commercialisation strategy? Step 3: Plan your delivery strategy.

Seven Things you can Learn From WeChat Product Development

Mind the Product

Product Design Product Management Product Management Skills Product Management Software Innovation Skills strategyWe tend to think of Chinese companies as imitators rather than innovators, but is this fair?

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

From Tactic to Strategy. As you create your strategic plan, bring events into the fold as part of your product marketing strategy rather than a sales tactic and reap the benefits. Events. It’s natural to dread them. As a product manager, you may view events as largely tactical and time-consuming endeavors. Beyond that, you may loathe being stuck in a trade show booth taking on a sales role that’s not entirely comfortable for you.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Unmet needs drive strategy and growth.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Product Leadership Product Management Product Management Basics Product Management Characteristics Product Management Process Product Management Skills product culture product management role Product Manager product planning product requirements Skills strategy team leadership

Managing – not Just Maintaining – a Product Backlog

Mind the Product

Product Design Product Management Product Management Basics Product Management Characteristics Product Management Process Product Management Skills Product Development product planning Skills strategyOr Three Ways Product Owners can Stay on top of Scrum.

UX 101

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

It may be that your strategy is one which is beyond the skills of your teams, in which case you need to choose a different problem to solve. Opportunity – an initiative supporting the strategy, easily a year or longer, maybe divisional in scope.

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Pros and Cons of Market Research Tactics

Mind the Product

Guest Post Product Management Product Management Basics Product Management Skills Product Development strategy user research

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. I think of strategy as a filter. Strategy provides guidance on whether we should do a thing or not do it. —Sun Tzu, philosopher, author, The Art of War. ” What a word.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

But Pearson moderate their growth ambitions with a strong sense of strategy that guides which ideas they decide to develop towards execution. Strategy is key and metrics are all relative (to market changes, product maturity…).,

Making My Underwear an accessible product

Mind the Product

Product Design Product Launch Product Management Startups Product Focus strategy user researchThis is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

Boston Women in Product Product Strategy Customers Roadmaps TeamworkBy Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions.

Let’s Fire a Few of Our Customers

Mironov Consulting

leadership Market Thinking Organizations Portfolio Management Product Management strategy organizations outliers politics product strategy reputation target customer

What is a Digital Product?

Roman Pichler

Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Senior/director integration positions are usually expected to own a product roadmap strategy. Q: How does the competitive landscape drive an integration strategy? Platform Strategy Consultant.

Lean experiments: Tristan Kromer on better product process

Mind the Product

Lean Product Design Product Management Product Management Process Product Management Skills Uncategorized Lean Startup Product Development strategy

Why you Need a Product Analytics Playbook

Mind the Product

It’s much harder to put together a strategy you can return to time and again. You Need a Strategy Organized by Behavioral Persona. How to prioritize experiments and apply everything you’ve learned into a cohesive retention strategy.

The Unplayable Piano: How Frustration Makes Us Creative

Mind the Product

In closing, Harford also talked about the strategies Brian Eno has used to get musicians to stretch themselves creatively. London MindtheProduct Product Design Video brainstorming creativity divergent thinking lateral thinking local maximum oblique strategies problem-solving Psychology

What’s Different about Managing SaaS Products?

On Product Management

Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User ExperienceBy Felicia Anderson SaaS provides a treasure trove of new user insights. As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […].

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

Product Launch Product Management Product Management Case Studies Product Management Skills Product Marketing instagram Product Design product management role Snapchat social marketing Social Media Starbucks strategy Unicorn Frappuccino user experience

Let’s Stop Talking About Human Error: It’s Your Product

Mind the Product

Guest Post Product Design Product Management Product Management Skills UX Product Focus strategy user experienceWhat if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma.

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

The Product Strategy Grid. Steven Haines wrote The Product Manager’s Desk Reference , and from ( the first edition of ) his book I learned about the product strategy grid. I believe the product strategy grid is a fantastic tool for.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Describe and validate the product strategy —the path to realise your vision—before you create your roadmap and decide how the strategy is best implemented, as the following picture illustrates. I like to use my Product Vision Board to develop a valid product strategy.

Product Owner Manager – Alone Together

Tyner Blain

Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product. How will we manifest our organization’s strategy through product?

Scope creep or just change?

Mind the Product

Guest Post Product Management Product Management Skills Role product culture Skills strategyIt starts with “Can you just …?” What about …” or “Don’t kill me but …?” What comes next is a new idea, feature, or request that hasn’t come up before.

Agile 61

Good Enough

Tyner Blain

What good enough means, precisely, for your customer, for a particular capability of a particular product, given your product strategy is unique. We hear a lot about building products which are “good enough” or “just barely good enough.”

Developing Product Management Confidence

bpma ProductHub

Product Management Product Marketing Product StrategyContributed by Saikrishna Chavali and Jeff Segarra – Noted professor of business at Harvard Business School, Rosabeth Moss Kanter states that, “Confidence isn’t optimism or pessimism, and it’s not a character attribute.

Features do not a Product Roadmap Make

Tyner Blain

Other themes could be “improve our positioning relative to competitor X” or “fill in a missing component in our portfolio strategy.” Agile Prioritization Product Management Product Strategy Requirements Software development

Agile 52

Can an Advertising-Driven Business Model Coexist With Products That Users Love?

Mind the Product

There are several concrete strategies you can implement to prioritise a positive user experience while integrating advertising that is lucrative. Product Design Product Leadership Product Management Product Management Skills UX advertising programmatic strategy user experience

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. What’s more, writing the book helped me consolidate and deepen my product strategy and roadmap knowledge and thereby benefited my teaching.

The DIY Illusion

Mironov Consulting

innovation leadership Market Thinking Organizations Product Management Requirements strategy commercial customer base economics internal development IT off-the-shelf organizations software