Dear Strategy: 061 Strategy Examples

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. In either case, there are three key aspects of product strategy that matter most. Portfolio & Product Strategy. Contact us to facilitate your next strategy meeting.

Dear Strategy: 061 Strategy Examples

Dear Strategy

Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. . I mean, if I can’t answer a question as simple as this, what business did I have writing a book on strategy in the first place? Keep in mind that I typically help product managers, marketing managers, and sales managers develop strategies for the individual portfolios, markets, and channels that they manage. Their strategies are for products that most people have never heard of.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. improper pricing strategies can have on today’s software. executives with the purpose-built pricing strategies they.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

The post Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends appeared first on Dear Strategy.

Dear Strategy: 057 Knowing Why Your Strategy Failed

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?”.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. Dear Strategy: Episode 059. ###.

The Product Cloud: An Integrated Toolchain Transforming Product Management

next, business strategy, market data, usage data, and customer interviews. product managers can spend most of their time on what matters most— their organization’s product strategy. Equally important at this pre-roadmap planning stage is developing a strategy.

Dear Strategy: 056 Setting Realistic Strategic Goals

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How realistic should a strategic target be?”.

Dear Strategy: 053 Broad Corporate Strategies

Dear Strategy

Dear Strategy Podcast. On this week’s episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Where is the best place to start when your organization has an extremely broad corporate strategy?”. The post Dear Strategy: 053 Broad Corporate Strategies appeared first on Dear Strategy.

Dear Strategy: 060 Is Strategic Planning Dead?

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Is strategic planning dead?”. The post Dear Strategy: 060 Is Strategic Planning Dead?

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

Shifting Markets, Shifting Product Strategy: Three Considerations. The post How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales.

Dear Strategy: 051 Introducing… Strategy Generation Company

Dear Strategy

On this week’s episode, host Bob Caporale, announces the launch of his new company, Strategy Generation Company ! Tune in to hear all about this new venture and how it will make your favorite strategy podcast that much better! The post Dear Strategy: 051 Introducing… Strategy Generation Company appeared first on Dear Strategy Podcast. Read the full blog post here. Original Music by Bob Caporale.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Strategies for getting to commitment, not consensus. Gathering support for a product feature or enhancement is a critical skill for Product Managers.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Dear Strategy: 053 Broad Corporate Strategies

Dear Strategy

Dear Strategy: “Where is the best place to start when your organization has an extremely broad corporate strategy?”. Having worked through a lot of different product-level strategies with a lot of different product managers, I often hear complaints about corporate strategies being too broad or not specific enough. But I can tell you that the strategy process is no fun at all without allowing for some amount of creativity and, with it, some amount of ownership.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

Dear Strategy: 051 Introducing… Strategy Generation Company!

Dear Strategy

Dear Strategy: “What is Strategy Generation Company?”. And that business is called, none other than, Strategy Generation Company ! . But as many of you also know, my true passion has always been focused on the subject of strategy. Strategy seems to be one of those business skillsets that everyone knows they need, but nobody wants to admit if they don’t have. So, you’re now reading the official blog of Strategy Generation Company !

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Dear Strategy: 043 Service-Based Strategies

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?”. The post Dear Strategy: 043 Service-Based Strategies appeared first on Dear Strategy Podcast.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort. For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges.

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “As a product development team, how can we best reinforce technology driven strategy?”. The post Dear Strategy: 034 Technology Driven Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “How do you know when to move into the next phase of your strategy?”. The post Dear Strategy: 033 Staging Your Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

Dear Strategy: 060 Is Strategic Planning Dead?

Dear Strategy

Dear Strategy: “Is strategic planning dead?”. . My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. Dear Strategy: Episode 060. ###. Are you interested in strategy workshops for your product, marketing, or business managers? The post Dear Strategy: 060 Is Strategic Planning Dead? appeared first on Dear Strategy.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things?

Dear Strategy #1: Gathering Customer Feedback

Sequent Learning

The post Dear Strategy #1: Gathering Customer Feedback appeared first on Sequent Learning Networks. BLOG DEAR STRATEGY PRODUCT MANAGEMENT

Dear Strategy: 057 Knowing Why Your Strategy Failed

Dear Strategy

Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?”. . Every strategy should be based around some set of objectives. Finally, you need a vehicle for execution, which includes an investment roadmap, a method to track your results, and a cadence to refresh your strategy on a regular basis. Because, as obvious as it may sound, the place where most strategies actually seem to fall short is in not existing at all.

Dear Strategy: 043 Service-Based Strategies

Dear Strategy

Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?”. In this case, you would want to look at that business separately from your product business and develop a strategy that is not necessarily tied to only your company’s products. . The problem that I most often encounter is when companies are not clear as to what their service strategies are or should be. Dear Strategy: Episode 043. ###.

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. I think of strategy as a filter. Strategy provides guidance on whether we should do a thing or not do it. —Sun Tzu, philosopher, author, The Art of War. ” What a word.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy! That they form part of the strategy and therefore should be codified. These are outcome-based goals that are tied to your company strategy.

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Not every product strategy will be technology-driven. Because there’s absolutely no way to reinforce a technology-driven strategy if you have no money to spend on technology in the first place.

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?