The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

(Product) Strategy by Andrew Tokeley

Mind the Product

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

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Incorporating integration into your product strategy

Mind the Product

Here are some ways you can effectively incorporate this into your product strategy. [.] Read more » The post Incorporating integration into your product strategy appeared first on Mind the Product. Business Strategy Guest Post Product Strategy

Product strategy for beginners — Part 1

Mind the Product

Product strategy is both a fascinating and fashionable subject among digital product leaders. In this article, you will learn about a process to get productive with product strategy and understand why starting is difficult. [.] Guest Post Product Strategy

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.

Alive Strategy vs Dead Strategy

ProductPlan

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. That is when the strategy is truly alive when you can see it in action.

Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy.

Going global: How to implement a product localization strategy

Mind the Product

In this article, we will discuss what product localization is, why it's important, and how to implement this strategy in your business. [.] Read more » The post Going global: How to implement a product localization strategy appeared first on Mind the Product.

Product strategy for beginners: Part 2

Mind the Product

In the first part of this series, Lassi Liikkanen discussed the process to get you productive with product strategy and to understand why starting is difficult. With this insight, you are ready for a walk through the five steps of getting engaged with product strategy [.]

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

7 Key App Marketing Strategies

Apptentive

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy.

How to connect strategy with OKRs

Mind the Product

To maximise the effectiveness of OKRs, teams must connect them to their overarching business strategy. Learn how from Nacho Bassino, Director of Product at XING, about ‘Connecting Strategy to OKRs' [.]

SUNDAY REWIND: Moving from product management into product strategy

Mind the Product

In this weeks’ Sunday Rewind, we look back to when product leader, Becky Yelland, provided some advice on transitioning into product strategy [.] Read more » The post SUNDAY REWIND: Moving from product management into product strategy appeared first on Mind the Product.

Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

Dear Strategy 131: How Ego Eats Strategy For Breakfast

Dear Strategy

On this episode of Dear Strategy, we talk about the concept of “strategic arrogance” – describing what it is, why it can be so dangerous, and how you can keep it out of your own strategic process. The post Dear Strategy 131: How Ego Eats Strategy For Breakfast appeared first on Dear Strategy.

Demystifying Product Strategy by Amy Zima

Mind the Product

In this November 2020 #mtpcon Digital session, Amy Zima, the Principal Product Manager at Spotify, aims to demystify the process involved in creating a strategy, offering a case study and sharing lessons learned. The word strategy can inspire fear or awe in product managers, says [.].

Dear Strategy 126: Testing Your Strategy

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “Is there a way to test your strategy prior to implementation?”. The post Dear Strategy 126: Testing Your Strategy appeared first on Dear Strategy.

Product development strategy: setup your product for success

Mind the Product

Read more » The post Product development strategy: setup your product for success appeared first on Mind the Product. Agile Product Development Guest Post Product Strategy Product DevelopmentProduct development will not ever be an easy task.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Designing a successful product marketing strategy

Mind the Product

This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. [.] Read more » The post Designing a successful product marketing strategy appeared first on Mind the Product.

Business Strategy vs. Product Strategy: What’s the Difference?

ProductPlan

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy.

Creating An Enterprise SaaS Marketing Strategy

Userpilot

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. How to create an enterprise SaaS marketing strategy?

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Dear Strategy 111: Rethinking Airline Strategies

Dear Strategy

On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at [link].

Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

Mind the Product

In this #mtpcon Digital Americas session, Samihah Azim, Product Designer at Cash App, explains the importance of taking a more human-centred approach to business strategy. [.]

Good Strategy, Bad Strategy

Product Bookshelf

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. With a good strategy, you can overcome the critical issues your product faces.

How to Create Restaurant Branding Strategies

The Product Coalition

The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Several restaurant branding strategies can create restaurant brand awareness.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Finding a Framework for Strategy Insights

Mind the Product

Having the right insights is a critical component in creating a strategy. While this is very obvious and widely mentioned in every piece of strategy advice, the truth is that there are no resources that detail how to generate them.

Atomic Product Strategy, By Rob Hayes

Mind the Product

Every team needs a product strategy. The Business Model Canvas, Bootstrap or Atomic Design – it seems like everyone from MBAs to developers to designers seems to have a framework to structure their strategy, except for product managers.

Bottom-Up Product Strategy – The State of Product, by Susana Lopes

Mind the Product

She starts by outlining several top-down methods for defining strategy, before diving into the bottom-up method called The State of [.]. The post Bottom-Up Product Strategy – The State of Product, by Susana Lopes appeared first on Mind the Product.

Slack: A Product Led Growth Strategy Case

The Product Coalition

Ally opportunity: Common survival strategy in product-led growth is through partnership/ally with other best-of-breed products in the same segment or even other. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases.

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

Strategy & Making Progress Podcast

Business of Software Conference

Firstly, strategy and positioning are DIFFERENT things. Join Bob Moesta and April Dunford in this animated discussion of JTBD, vision, and strategy. Mixing them up can be a major stumbling block for you and your team. Secondly, you have to know what your customer is trying to achieve; the age old parable about not wanting a 1/4″ drill-bit but wanting a 1/4″ hole testifies to that.