Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. Ownership of Business and Product Strategy.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy! That they form part of the strategy and therefore should be codified. These are outcome-based goals that are tied to your company strategy.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things?

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

Dear Strategy #1: Gathering Customer Feedback

Sequent Learning

The post Dear Strategy #1: Gathering Customer Feedback appeared first on Sequent Learning Networks. BLOG DEAR STRATEGY PRODUCT MANAGEMENT

Dear Strategy: 043 Service-Based Strategies

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?”. The post Dear Strategy: 043 Service-Based Strategies appeared first on Dear Strategy Podcast.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have?

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. I think of strategy as a filter. Strategy provides guidance on whether we should do a thing or not do it. —Sun Tzu, philosopher, author, The Art of War. ” What a word.

Dear Strategy: 043 Service-Based Strategies

Dear Strategy

Dear Strategy: “How do you balance multiple profit centers with market share and service-based dollars?”. In this case, you would want to look at that business separately from your product business and develop a strategy that is not necessarily tied to only your company’s products. . The problem that I most often encounter is when companies are not clear as to what their service strategies are or should be. Dear Strategy: Episode 043. ###.

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “As a product development team, how can we best reinforce technology driven strategy?”. The post Dear Strategy: 034 Technology Driven Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “How do you know when to move into the next phase of your strategy?”. The post Dear Strategy: 033 Staging Your Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

Vision vs. Strategy

svpg

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. The product strategy is our sequence of products we plan to deliver on the path to realizing the vision. Normally I encourage teams to construct a product strategy around a series of product-market fits. Overview.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Strategies for getting to commitment, not consensus. Gathering support for a product feature or enhancement is a critical skill for Product Managers.

Dear Strategy: 037 Getting Buy-In For Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “How do you get buy-in from everyone in the strategic vision for your product?”. The post Dear Strategy: 037 Getting Buy-In For Your Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

Dear Strategy: 034 Technology Driven Strategy

Dear Strategy

Dear Strategy: “As a product development team, how can we best reinforce technology-driven strategy?”. And, because of this, I need to start my answer by saying – please make sure that a technology-driven strategy is, in fact, what the organization wants you to reinforce. . Not every product strategy will be technology-driven. Because there’s absolutely no way to reinforce a technology-driven strategy if you have no money to spend on technology in the first place.

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Dear Strategy: 040 Staying Focused On Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you help the organization stay focused on the strategy and not become distracted?”. The post Dear Strategy: 040 Staying Focused On Your Strategy appeared first on Dear Strategy Podcast.

3 Strategies to Pitch Product Management Ideas

280 Group

Bill is asked to describe the tree types of audiences a Product Manager might be pitching to and what the strategy might be for each one of those people to make sure that they have the highest likelihood of accepting your ideas and going along with you.[continue

Dear Strategy: 046 The Most Important Part of a Strategy Presentation

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. The post Dear Strategy: 046 The Most Important Part of a Strategy Presentation appeared first on Dear Strategy Podcast.

Dear Strategy: 040 Staying Focused on Your Strategy

Dear Strategy

Dear Strategy: “How do you help the organization stay focused on the strategy and not become distracted?”. But that would be far too philosophical a topic to try and tackle within the context of a strategy blog! Of course, the easiest way to do this is to have a formal and well-communicated strategy that can help keep your organization traveling along a clear and unwavering path. Dear Strategy: Episode 040. ###.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy. Present and drive product strategy based on evidence.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

Vision 175

Dear Strategy: 036 Benchmarking Competition

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “What are the best practices to benchmark competition?”. The post Dear Strategy: 036 Benchmarking Competition appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

Reduce your churn with a retention messaging strategy

Inside Intercom

Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue. The post Reduce your churn with a retention messaging strategy appeared first on Inside Intercom. A successful SaaS business is built on retaining your existing customers, not just acquiring new ones.

Dear Strategy: 044 Understanding Unmet Customer Needs

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do you align on best practices to identify unmet needs?”. The post Dear Strategy: 044 Understanding Unmet Customer Needs appeared first on Dear Strategy Podcast.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

In this webinar, we'll discuss: Strategies for drastically cutting down prototyping time. When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs.

Dear Strategy: 046 The Most Important Part of a Strategy Presentation

Dear Strategy

Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. Of course, I can give the academic response that (cue professorial voice) “every strategy is going to be different and, depending on your current situation and what it is that you are trying to achieve, every presentation will have its own unique set of priorities to stress.” Dear Strategy: Episode 046. ###.

Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

Proficientz – Product Management University

The ideal time to re-route your growth strategy is before your growth starts to taper off. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. The post Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There! Blog Strategy & Product PlanningMost B2B organizations get started the same way.

Dear Strategy: 037 Getting Buy-In for Your Strategy

Dear Strategy

Dear Strategy: “How do you get buy-in from everyone in the strategic vision for your product?”. This discussion, by the way, is also covered in my book, Creative Strategy Generation. Dear Strategy: Episode 037. ###. Bob Caporale is the author of Creative Strategy Generation , the President of Sequent Learning Networks , and the host of the Dear Strategy podcast.

Dear Strategy: 036 Benchmarking Competition

Dear Strategy

Dear Strategy: “What are the best practices to benchmark competition?”. Back in Episode 24, which you can access by clicking here , I covered some ways that you can determine the strategy of your competition. Dear Strategy: Episode 036. ###. Bob Caporale is the author of Creative Strategy Generation , the President of Sequent Learning Networks , and the host of the Dear Strategy podcast.

Dear Strategy: 045 Identifying Competitors That Don’t Yet Exist

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “How do we identify new entrants who are on the path to entering the industry with the intent of transforming it? When does it make sense to adjust your strategy to address that new threat?”.

How to Create a Strong End-to-End Strategy for IoT Products

Tech Product Management

The post How to Create a Strong End-to-End Strategy for IoT Products appeared first on TechProductManagement. I recently spoke at the Enterprise IoT Summit in Austin, Texas.

Dear Strategy: 044 Understanding Unmet Customer Needs

Dear Strategy

Dear Strategy: “How do you align on best practices to identify unmet needs?”. So, although this is important feedback to gather (especially in connection with Level 1 feedback), if you stop here, you’ll still be missing the key type of insight upon which some of the greatest strategies have been built. Dear Strategy: Episode 044. ###. The post Dear Strategy: 044 Understanding Unmet Customer Needs appeared first on Dear Strategy Podcast.

5 Steps to an Effective Product Development Strategy

Under10 Playbook

When you think you have a sellable idea, conducting market research is the first step in your product development strategy. Sometimes you may find that one unexpected group shows more interest in the product; these personas become your target when developing your marketing strategy.

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »