What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. This strategy-first approach has several benefits.

Trending Sources

Designing Pricing Strategies: Don’t Ask – Experiment!

Mind the Product

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour.

How mobile is your strategy?

Under10 Playbook

If you're not mobile already, you're overdue for declaring a mobile strategy for your product. That's why we built mobile into our strategy for both website and product from day one. What's your mobile strategy

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

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How to Create a Strong End-to-End Strategy for IoT Products

Tech Product Management

The post How to Create a Strong End-to-End Strategy for IoT Products appeared first on TechProductManagement. I recently spoke at the Enterprise IoT Summit in Austin, Texas.

The Top Strategies For Doing Customer Interviews That Get You Real Insights

Street Smart Product Manager

The post The Top Strategies For Doing Customer Interviews That Get You Real Insights appeared first on Street Smart Product Manager. We all know a core responsibility of a product manager is to constantly and consistently bring in the customer perspective into the business.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Pricing Product Launch Product Management Product Management Basics Product Management Skills communication new product product management role Product Manager product planning revenue projection stakeholder management strategy

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

From Tactic to Strategy. As you create your strategic plan, bring events into the fold as part of your product marketing strategy rather than a sales tactic and reap the benefits. Events. It’s natural to dread them. As a product manager, you may view events as largely tactical and time-consuming endeavors. Beyond that, you may loathe being stuck in a trade show booth taking on a sales role that’s not entirely comfortable for you.

Three Superpowers of a Product Manager

Mind the Product

Strategy Paper. In a strategy paper you lay out why a certain topic is important to the company. The paper should cover a larger initiative which can then be broken down into separate experiments and features in order to execute the strategy laid out in the paper.

Product Management Synapses

Tyner Blain

If that makes the most sense, given the objectives of the investment, strategy of the firm, and architectural vision, great. There is nuance to understanding customer goals when developing requirements or formulating product strategy.

Launching Complex Products in International Markets

Mind the Product

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. What is your commercialisation strategy? Step 3: Plan your delivery strategy.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

Seven Things you can Learn From WeChat Product Development

Mind the Product

Product Design Product Management Product Management Skills Product Management Software Innovation Skills strategyWe tend to think of Chinese companies as imitators rather than innovators, but is this fair?

Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Unmet needs drive strategy and growth.

Pros and Cons of Market Research Tactics

Mind the Product

Guest Post Product Management Product Management Basics Product Management Skills Product Development strategy user research

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

It may be that your strategy is one which is beyond the skills of your teams, in which case you need to choose a different problem to solve. Opportunity – an initiative supporting the strategy, easily a year or longer, maybe divisional in scope.

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Managing – not Just Maintaining – a Product Backlog

Mind the Product

Product Design Product Management Product Management Basics Product Management Characteristics Product Management Process Product Management Skills Product Development product planning Skills strategyOr Three Ways Product Owners can Stay on top of Scrum.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Product Leadership Product Management Product Management Basics Product Management Characteristics Product Management Process Product Management Skills product culture product management role Product Manager product planning product requirements Skills strategy team leadership

What is a Digital Product?

Roman Pichler

Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability.

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. I think of strategy as a filter. Strategy provides guidance on whether we should do a thing or not do it. —Sun Tzu, philosopher, author, The Art of War. ” What a word.

Product Lifecycle Management – Beyond the Early Adopter

Mind the Product

But Pearson moderate their growth ambitions with a strong sense of strategy that guides which ideas they decide to develop towards execution. Strategy is key and metrics are all relative (to market changes, product maturity…).,

Making My Underwear an accessible product

Mind the Product

Product Design Product Launch Product Management Startups Product Focus strategy user researchThis is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio.

Let’s Fire a Few of Our Customers

Mironov Consulting

leadership Market Thinking Organizations Portfolio Management Product Management strategy organizations outliers politics product strategy reputation target customer

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Product Strategy innovation portfolio management product life cycleThe Matrix Reloaded. The product portfolio matrix , also called growth–share and BCG matrix, wants to help you achieve a balanced portfolio, a portfolio that contains the right mix of young and established products.

Lean experiments: Tristan Kromer on better product process

Mind the Product

Lean Product Design Product Management Product Management Process Product Management Skills Uncategorized Lean Startup Product Development strategy

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

Boston Women in Product Product Strategy Customers Roadmaps TeamworkBy Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions.

Why you Need a Product Analytics Playbook

Mind the Product

It’s much harder to put together a strategy you can return to time and again. You Need a Strategy Organized by Behavioral Persona. How to prioritize experiments and apply everything you’ve learned into a cohesive retention strategy.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Senior/director integration positions are usually expected to own a product roadmap strategy. Q: How does the competitive landscape drive an integration strategy? Platform Strategy Consultant.

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

What’s Different about Managing SaaS Products?

On Product Management

Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User ExperienceBy Felicia Anderson SaaS provides a treasure trove of new user insights. As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […].

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

The answers to this question are the priorities for your portfolio strategy and product plans. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesA customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth.

The Unplayable Piano: How Frustration Makes Us Creative

Mind the Product

In closing, Harford also talked about the strategies Brian Eno has used to get musicians to stretch themselves creatively. London MindtheProduct Product Design Video brainstorming creativity divergent thinking lateral thinking local maximum oblique strategies problem-solving Psychology

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. What’s more, writing the book helped me consolidate and deepen my product strategy and roadmap knowledge and thereby benefited my teaching.

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Let’s Stop Talking About Human Error: It’s Your Product

Mind the Product

Guest Post Product Design Product Management Product Management Skills UX Product Focus strategy user experienceWhat if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma.

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

The Product Strategy Grid. Steven Haines wrote The Product Manager’s Desk Reference , and from ( the first edition of ) his book I learned about the product strategy grid. I believe the product strategy grid is a fantastic tool for.

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

Product Launch Product Management Product Management Case Studies Product Management Skills Product Marketing instagram Product Design product management role Snapchat social marketing Social Media Starbucks strategy Unicorn Frappuccino user experience

Product Owner Manager – Alone Together

Tyner Blain

Together, the product people need to take an organization’s strategy, figure out the appropriate product strategy, and convert that into actionable work for the delivery teams to create the right product. How will we manifest our organization’s strategy through product?

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10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Describe and validate the product strategy —the path to realise your vision—before you create your roadmap and decide how the strategy is best implemented, as the following picture illustrates. I like to use my Product Vision Board to develop a valid product strategy.

The Potential of Agile

Tyner Blain

The agile process gives you frequent opportunities to validate the hypotheses on which your product strategy is built. Trustworthy predictions about accelerated, effective value delivery enable are a competitive advantages – which you can leverage in distinct product strategies.

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