My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy?

The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

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Creating a successful product strategy

Mind the Product

Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.]

Alive Strategy vs Dead Strategy

ProductPlan

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. That is when the strategy is truly alive when you can see it in action.

The Hitchhiker’s Guide to Embedded Analytics – 4 Mission-Critical Steps to Take on Your Analytics Journey

The right analytics capabilities will turn data into valuable insights for your end users. This research-based guide, derived from insights of industry professionals, will allow you to create an optimal strategy for acquiring those capabilities.

7 Key App Marketing Strategies

Apptentive

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven key app marketing strategies along with eight marketing channels to complement your strategy. Seven proven app marketing strategies.

Customer-led product strategy: a guide

Mind the Product

Customer-led product strategy is about designing the best product experience. Read more » The post Customer-led product strategy: a guide appeared first on Mind the Product. Product Strategy Customer Feedback

Business Strategy vs. Product Strategy: What’s the Difference?

ProductPlan

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy.

(Product) Strategy by Andrew Tokeley

Mind the Product

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

7 Key App Marketing Strategies

Apptentive

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy.

Should Customer Marketing Align with Customer Success?

With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Download the free ebook now!

Incorporating integration into your product strategy

Mind the Product

Here are some ways you can effectively incorporate this into your product strategy. [.] Read more » The post Incorporating integration into your product strategy appeared first on Mind the Product. Business Strategy Guest Post Product Strategy

Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Dear Strategy 126: Testing Your Strategy

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “Is there a way to test your strategy prior to implementation?”. The post Dear Strategy 126: Testing Your Strategy appeared first on Dear Strategy.

Product strategy for beginners — Part 1

Mind the Product

Product strategy is both a fascinating and fashionable subject among digital product leaders. In this article, you will learn about a process to get productive with product strategy and understand why starting is difficult. [.] Guest Post Product Strategy

Why Product Led Growth is a Customer Success Responsibility

Product Led Growth is fast become a leading business driver in the SaaS world. Find out why your organization should be implementing a product-led growth strategy today, and why customer success should lead it. Download this eBook to learn more!

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

Dear Strategy 131: How Ego Eats Strategy For Breakfast

Dear Strategy

On this episode of Dear Strategy, we talk about the concept of “strategic arrogance” – describing what it is, why it can be so dangerous, and how you can keep it out of your own strategic process. The post Dear Strategy 131: How Ego Eats Strategy For Breakfast appeared first on Dear Strategy.

Building an effective product strategy – four key takeaways

Mind the Product

In this Prioritised event exclusively for members, Managing Director of Mind the Product, Emily Tate, moderated a panel discussion of product experts to discuss building strategy in product. [.] Product Strategy Prioritised Members' Content

Dear Strategy 111: Rethinking Airline Strategies

Dear Strategy

On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at [link].

Managing Product Feedback at Scale

As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. With so many voices competing for attention, you need a means of effectively dealing with all of the data that will come your way. This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input. In this eBook, we’ll show you: • How to gather, prioritize, and select the best ideas from your customers and stakeholders, • How to make internal feedback more effective and inclusive, • How to make more strategic product roadmap decisions based on data, not opinions, • How to set expectations for new development both internally and externally. Get your free copy now!

White Paper: Product Portfolio Strategy

Product Management University

If this scenario is analogous to how your company does product management, product marketing, sales and customer on-boarding, it could be time to take a step back and rethink your approach to product strategy.

The Basics of Penetration Pricing Strategy

ProductPlan

What Is a Penetration Pricing Strategy? Penetration pricing strategy involves having a solid understanding of what the market will tolerate. There are five key pricing strategies: price skimming, premium pricing, economy pricing, bundle pricing, and penetration pricing.

Customer Onboarding Strategies: Effective Ways to Streamline the Onboarding Process

Userpilot

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. Effective customer onboarding strategies to implement.

Product Vision vs. Product Strategy

ProductPlan

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product strategy.

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy.

Good Strategy, Bad Strategy

Product Bookshelf

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. With a good strategy, you can overcome the critical issues your product faces.

Going global: How to implement a product localization strategy

Mind the Product

In this article, we will discuss what product localization is, why it's important, and how to implement this strategy in your business. [.] Read more » The post Going global: How to implement a product localization strategy appeared first on Mind the Product.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input.

The Essential Questions That Lead to a Great Product Strategy

The Product Coalition

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”.

Anatomy of a real product strategy by Nacho Bassino

Mind the Product

What does a good strategy look like, and how exactly do you build it? In this #mtpcon Digital Americas talk, Nacho Bassino, author of Product Direction and Director of Product at Xing, deep-dives into a practical approach to creating your product strategy using a real-life case study.

Product strategy for beginners: Part 2

Mind the Product

In the first part of this series, Lassi Liikkanen discussed the process to get you productive with product strategy and to understand why starting is difficult. With this insight, you are ready for a walk through the five steps of getting engaged with product strategy [.]

9 Effective Customer Marketing Strategies for SaaS

Userpilot

This article discusses customer marketing, its importance, types, and the best customer marketing strategy for your SaaS business. Some strategies to help you reach your customer marketing goals include: Using the welcome screen to learn more about the user and personalize their experience.

Transforming the Digital Customer Support Journey

This eBook will focus on exploring the process of digital support transformations, including the types of support solutions available that meet customer demands and how to create the best combination for your customer base.

How to Create Restaurant Branding Strategies

The Product Coalition

The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Several restaurant branding strategies can create restaurant brand awareness.

Dear Strategy 118: I Have A Strategy… Now What?

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What is the next step once you have a strategy?”. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at [link].

The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves.

Dear Strategy 120: Strategic Trapdoors

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the most important traps and/or disruptions to implementing a strategy?”. The post Dear Strategy 120: Strategic Trapdoors appeared first on Dear Strategy.

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.