A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.

Atomic Product Strategy, By Rob Hayes

Mind the Product

Every team needs a product strategy. The Business Model Canvas, Bootstrap or Atomic Design – it seems like everyone from MBAs to developers to designers seems to have a framework to structure their strategy, except for product managers.

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4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

Creating a Product Strategy – Is it Worth the Effort?

Proficientz

Is creating a product strategy worth the effort? Creating a product strategy isn’t easy for product managers. Make the exercise of creating a product strategy more about customer outcomes than product success and it becomes a pretty simple exercise.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

Finding a Framework for Strategy Insights

Mind the Product

Having the right insights is a critical component in creating a strategy. While this is very obvious and widely mentioned in every piece of strategy advice, the truth is that there are no resources that detail how to generate them. The post Finding a Framework for Strategy Insights appeared first on Mind the Product. Business Strategy Guest Post Product Management Skills insights framework product management strategy matrix

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

Product Strategy Lessons From Henry Ford

The Product Coalition

In our world, this would have been considered a great product strategy. If Ford’s strategy would have stayed at the highest level of “selling a car”, marketing could have only talked about the generic qualities of cars (get faster from one place to another, and don’t clean after your horse).

Dear Strategy 121: Ink Jet Cartridges and Other Captive Strategies

Dear Strategy

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It’s called “captive pricing” and, just as the name implies it’s a strategy that’s not exactly designed with the customer in mind!

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Rediscover the Forgotten art of Product Strategy

Mind the Product

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum. Because product strategy – the foundation of any exceptional product work – is too often neglected. Agile is not a strategy.

Dear Strategy 120: Strategic Trapdoors

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the most important traps and/or disruptions to implementing a strategy?”. The post Dear Strategy 120: Strategic Trapdoors appeared first on Dear Strategy.

Dear Strategy 118: I Have A Strategy… Now What?

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What is the next step once you have a strategy?”. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at [link].

Plan Product Strategy from Business’ Angle

The Product Coalition

How should we plan product strategy so that each component/feature/function is moving towards the same direction, and they interact with each other to create synergies and cohesiveness? How should we plan product strategy so that it’s aligned with business direction, not only at the product feature level, but also at organizational structure and operational process level? In August 2020, I shared the “Plan Product Strategy from Business’ Angle” in a webinar organized by ???

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. improper pricing strategies can have on today’s software. executives with the purpose-built pricing strategies they.

Lucia Adams on Burnout: the Signs, Symptoms, and Strategies

Mind the Product

The post Lucia Adams on Burnout: the Signs, Symptoms, and Strategies appeared first on Mind the Product. Lucia Adams knows a lot about burnout: she’s not afraid to admit that she once fell victim to it.

Product Pricing (3/4): Strategy

The Product Coalition

3 Must-Know Pricing Strategies and the Inputs to Drive Them Continue reading on ProductCoalition.com ». product-marketing pricing pricing-strategy marketing product-management

Dear Strategy 122: Mature Products in Resistive Markets

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “How do you manage the lifecycle of mature products in resistive markets?”. The post Dear Strategy 122: Mature Products in Resistive Markets appeared first on Dear Strategy.

Product Strategy and Skill Development: Learnings from the #mtpcon Session Speakers

Mind the Product

In this first, Breakout Session release from #mtpcon Digital 2020, you can delve into four of the event’s deep-dive sessions focusing on product strategy and skill development.

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz

Shifting markets usually constitute a shift in product strategy for most organizations. In either case, there are three key aspects of product strategy that matter most. Portfolio & Product Strategy. When the market experiences a sudden shift, the worst of all possible product strategies is a smattering of incremental enhancements across all products. Contact us to facilitate your next strategy meeting.

You Need A Product Strategy by Sam Odio

Mind the Product

Shipping product to 500 million users without knowing what strategy was? In this ProductTank San Francisco talk, Sam, now with that experience behind him and as Head of Product at Fivestars , outlines: What a good product strategy looks like. How to create a good strategy. What Is Good Strategy? When you look at different frameworks for defining a product strategy there are so many possible definitions. Creating a new product strategy can take years.

Dear Strategy 111: Rethinking Airline Strategies

Dear Strategy

On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. But now, more than ever, airlines may need to start re-thinking their strategies – especially with respect to how they’ve been treating their customers. If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at [link].

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it. The post How to Create a Product Strategy Without a Clear Company Strategy appeared first on Mind the Product.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Global Product Strategy by Mel McVeigh

Mind the Product

In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy. Strategy. She needed to combine the product and technology from each company and align the customer strategy by placing multiple business models on one tech stack. It also helps to adapt your strategy to a specific context. The post Global Product Strategy by Mel McVeigh appeared first on Mind the Product.

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these. It’s not just that “business as usual” gets in the way, changes to an organisation’s executive groups and tweaks to the company vision can lead to disconnects between strategy and tactics.

A Strategy Alone is Not Enough: How to Building Strategic Alignment in Your Organization

The Product Coalition

strategy product-management agile startup leadership“adaptable CEOs spent significantly more of their time — as much as 50% — thinking about the long term.” — HBR,

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. The Strategy Canvas above ranks the first iPhone against its rivals, including the Nokia N95 and the BlackBerry Curve. The vertical axis of the Strategy Canvas describes the offering level, the degree to which the competitors offer the factors. Product Strategy

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal.

Dear Strategy 117: When Discounting Becomes Standard

Dear Strategy

On this episode of Dear Strategy, we analyze the practice of retailers offering so many coupons that their discounted prices pretty much become their standard prices. The post Dear Strategy 117: When Discounting Becomes Standard appeared first on Dear Strategy.

Protected: Jason Fried Talks Basecamp Strategy Hey and Beyond

Business of Software Conference

To view it please enter your password below: Password: The post Protected: Jason Fried Talks Basecamp Strategy Hey and Beyond appeared first on Business of Software USA. BoS Insights BoS Updates Business Strategy entrepreneurship Online Events platforms product strategy strategy

Backstreet Boys, Zork, and Product Strategy

Gainsight

Back in 2000, the strategy for Product Management was: Do what Sales wants. The most successful companies with the biggest valuations place Product Management at the core of their strategy. You are standing in an open field west of a white house with a boarded front door.

Indistractable: How to Control Your Attention and Choose Your Life with Nir Eyal

Speaker: Nir Eyal

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention how do we stay productive and stay sane? In this webinar, Nir provides research-backed, practical advice, and memorable strategies for managing distraction and our time. Nir Eyal shares findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable."

Dear Strategy: 061 Strategy Examples

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “Can you give me an example of a really great or a really bad strategy?”. The post Dear Strategy: 061 Strategy Examples appeared first on Dear Strategy. Podcast business management marketing planning product sales strategic strategy

Dear Strategy 112: Strategies for Non-Core Products

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? If you’re interested in having Strategy Generation Company deliver a strategy workshop for your business, please visit us at [link]. The post Dear Strategy 112: Strategies for Non-Core Products appeared first on Dear Strategy.

Product and Pricing Strategies to Realize Customer Value

bpma ProductHub

Retention Marketing: How to Build a Retention Strategy that Works

Userpilot

You’re leaving cash on the table for your competitors to sweep up if you don’t have a strategy for retention marketing. So, in this blog we’ll show you how to keep your customers happy with a targeted retention strategy. Having a strategy means being prepared.

To Build or Not to Build: Creating Great Products and Avoiding Overengineering

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

To build, or not to build: that is the question. Join Mark Ridley, Owner and Founder of Ridley Industries, as he illustrates why, in most cases, actually building software should be the last avenue that companies explore to deliver great products. He'll explore why product development should be driven by a deep understanding of the customer's needs, their propensity to pay for a service and how much it will cost to deliver and share share strategies to avoid the problems caused by rebuilding features that are already delivered by existing services.