Strategy Related Topics 
Roman Pichler
AUGUST 15, 2023
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.
Roman Pichler
MARCH 14, 2023
Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?
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Mind the Product
AUGUST 18, 2023
Making the case for the unification of product strategy and UX strategy, its advantages and potential pitfalls Read more » The post The fusion phenomenon: product strategy vs UX strategy appeared first on Mind the Product.
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.
Advertiser: Data Robot
As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams.
Roman Pichler
NOVEMBER 3, 2020
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle. I call these outcomes product goals.
The Product Coalition
MARCH 8, 2023
This book can help you understand key concepts dealing with strategy, its foundation, and key environmental factors at play that influence its shaping. I read “Good Strategy, Bad Strategy” book three times. In doing so I hoped to understand how to approach the product strategy for the product I am working on.
Advertiser: Data Robot
Many organizations are dipping their toes into machine learning and artificial intelligence (AI). However, for most organizations embarking on this transformational journey, the results remain to be seen. And for those who are already underway, scaling their results across their organizations is completely uncharted waters.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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Read our ebook, The Empowered Consumer, to learn more about how AI can help you connect with your customers with strategies such as: Hyper-personalization by targeting ads to the needs of the individual consumer. Predicting the next CRM state, which can inform the strategy of future marketing communications.
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47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
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In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.
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However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
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