Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Product Vision Board is Not Testable.

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SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. Product roadmaps, done well, can be a great tool to help advance… Product StrategyWhat are the next steps to achieve success for your SaaS product? One important next step is a product roadmap.

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Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Product Strategy. Overview.

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What is Product Vision?

PMLesson's Ace the PM Interview

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context. The Strategy Map can help you check if you have any strategy blind spots. The post A Strategy Map appeared first on Roman Pichler.

Product Vision: Speak Language People Will Understand

The Product Coalition

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important? Alice Product Manager”- Without Product Vision, any direction will be taken. Defining and documenting a product vision will help you and the people around you understand how to move closer to the product and company vision.

Inspiring Teams with Product Vision

Mind the Product

In this in-depth and inspiring talk, Keela Robinson , Founder and CEO PM Loop, unpacks what vision is, why it matters and how to find it. Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do. Vision comprises your Values, Purpose and Envisioned Future. In short, they are inspired and guided by your vision.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. As helpful as it is to create a product strategy, it is not enough.

Taking Your Digital Product Strategy from Vision to Execution

Emerge Insights

One of the reasons that so many organizations fail at delivering valuable products and services is the lack of a well-defined strategy or the complete absence of a strategy. […]. The post Taking Your Digital Product Strategy from Vision to Execution appeared first on EMERGE | Digital Product Agency. Insights Leadership Product Management Product StrategyMany great ideas and opportunities are never realized.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. Elements of an Effective Business Strategy.

Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Contrast this with a mature product , which tends to have a more stable product strategy. Make sure that you block the necessary time for product strategy reviews in your calendar.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is? It should be driving everything in your organization, not just product development. Let’s use a hypothetical example — a space travel. Source. Product Management Product Management Process

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Developing A Product Vision and Strategy

Actuation Consulting

Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. The Role of the Product Strategy Document. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document.

Rediscover the Forgotten art of Product Strategy

Mind the Product

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum. Because product strategy – the foundation of any exceptional product work – is too often neglected. Agile is not a strategy.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision. Add 2 + 1 and you get a clear and simple product vision that looks something like this. You have a single headline/value statement (the product vision a.k.a. Creating Your Portfolio Vision.

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Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board. Besides, it will be nice if you add a list of key product attributes to your vision (functional and non-functional features of the product). The very first step I took was stating the vision.

Why product managers absolutely need to socialize product vision

Innovatemap

Whether you’ve been handed a new product vision to execute or you have an idea of your own, it’s also your job to socialize your product vision and gain buy-in from internal stakeholders. Most product visions are socialized through a product roadmap deck.

Answering the “Product Vision” Questions With Something…Visionary

Proficientz

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The post Answering the “Product Vision” Questions With Something…Visionary appeared first on Proficientz.

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Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action. Not just any vision will do. You need a product vision that is meaningful and motivating. Why do product leaders need a meaningful, motivating product vision?

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. Creating Your Product Vision : Two Parts Customer, One Part Product. The post Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products appeared first on Proficientz.

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In Times of Scarcity, Clear Vision Beats Rapid Iteration: Lessons for Business Leaders from Singapore’s Response to COVID-19

Business of Software Conference

In Times of Scarcity, Clear Vision Beats Rapid Iteration – Guest blog post from Radhika Dutt. In Times of Scarcity, Clear Vision Beats Rapid Iteration. Craft a clear vision that’s centered on the problem: The Singaporean prime minister stated a clear vision for Singapore’s response from the outset: a coordinated, proactive national response to the virus by detecting cases early, isolating and treating them. BoS Insights Leadership product product strategy Visio

Why a product roadmap is necessary to socialize your product vision

Innovatemap

Some choices are long-standing and are reflected in the product vision, some play into the foundation of a product strategy, and many more reside in the plan to pull it off – the roadmap. We are focusing on how to best use that roadmap to socialize the vision and plan.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz

The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Blog Market & Customer Insights Product Development & Delivery Strategy & Product PlanningThe B2B Product Manager Magazine May 2018 is now available.

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Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product. The importance of maintaining a product vision. It’s important not to confuse product vision with product strategy. Product Management Product Strategy

Build What Matters by Rajesh Nerlikar and Ben Foster: Get Chapters 1-2 Free

Mind the Product

Through their tested strategies, stories of personal success, and case studies from their product advisory clients at Prodify, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and [.].

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this. Positioning it as a Q&A for readability (and to mix things up a bit) Mission, vision, strategy?—?I’ve The vision talks about the future?—?where More on vision-typing here.

Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. in the end, your success as a PM will come down to how smartly you break down vision into strategies, strategies into goals, goals into milestones, and milestones into executables; and do so with an impeccable culture fit within your organisation. Cover photo by Craig Garner on Unsplash Managing Product, Vision or Execution?

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these. It’s not just that “business as usual” gets in the way, changes to an organisation’s executive groups and tweaks to the company vision can lead to disconnects between strategy and tactics.

You Need A Product Strategy by Sam Odio

Mind the Product

Shipping product to 500 million users without knowing what strategy was? In this ProductTank San Francisco talk, Sam, now with that experience behind him and as Head of Product at Fivestars , outlines: What a good product strategy looks like. How to create a good strategy. What Is Good Strategy? When you look at different frameworks for defining a product strategy there are so many possible definitions. Creating a new product strategy can take years.

Global Product Strategy by Mel McVeigh

Mind the Product

In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy. Strategy. She needed to combine the product and technology from each company and align the customer strategy by placing multiple business models on one tech stack. It also helps to adapt your strategy to a specific context. Through storytelling, you can convince stakeholders to believe in your vision before it exists.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal. Vision.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. By the end, it covered most the stuff you’d expect to find on something like a Product Vision Board from the market and customer needs to internal objectives and product requirements. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. Successful products begin life with a spark of inspiration and a vision. According to research done by my firm, Sequent Learning Networks , almost all leaders expect product managers to create a future vision for their product; a vision of what they want to see for their product’s business as some point in the future. Vision is, considered a non-negotiable for a CEO, and is often non-negotiable for a product manager.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. The Strategy Canvas above ranks the first iPhone against its rivals, including the Nokia N95 and the BlackBerry Curve. The vertical axis of the Strategy Canvas describes the offering level, the degree to which the competitors offer the factors. Product Strategy

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Leveraging Software Platforms

Roman Pichler

Consequently, a platform should have its own product strategy and roadmap , KPIs , product backlog , and well-designed software architecture that leverages the right technologies. In other words, the platform strategy and roadmap should be derived from the strategies and roadmaps of the products that are built on it, and its architecture should be designed to make it as easy as possible to use its services. Be Clear on What a Software Platform Is.

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Build What Matters by Rajesh Nerlikar and Ben Foster – Free Chapter!

Mind the Product

Through their tested strategies, stories of personal success, and case studies from their product advisory clients at Prodify, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both [.].

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Why Minimum Viable Products Are the Key to Realizing Your Product Vision

Emerge Insights

The post Why Minimum Viable Products Are the Key to Realizing Your Product Vision appeared first on EMERGE | Digital Product Agency. Insights Product Management Product StrategyToday business leaders across every industry are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person.