Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management.

Vision 181

Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Product Strategy. Overview.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. What is the company’s vision?

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is?

Vision 218

Product Tunnel-vision

Joe Cotellese

The post Product Tunnel-vision appeared first on Joe Cotellese. Product, UX & StrategyFocus on the problem, not the solution. I just spent about a half an hour looking for a photo sleeve for a baby album. I needed to do this because the sleeve was torn.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

Vision 130

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 141

Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. See the Rewriting Effort as an Opportunity to Innovate.

Vision 229

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. Vision.

Technical Debt and Product Success

Roman Pichler

Having said that, it is a valid strategy to launch a minimum viable product (MVP) whose architecture, technology, and code has been intentionally compromised in order to reduce time to market—as long as the quality is good enough to adapt the product to feedback from the early market.

Vision 290

Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. Cover photo by Craig Garner on Unsplash Managing Product, Vision or Execution? Amidst it’s countless definitions in the tech industry, let’s all agree to one point?—?product

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. I capture these pieces of information using my Product Vision Board.

Answering the “Product Vision” Questions With Something…Visionary

Proficientz – Product Management University

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The post Answering the “Product Vision” Questions With Something…Visionary appeared first on Proficientz.

Vision 100

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Blog Market & Customer Insights Product Development & Delivery Strategy & Product PlanningThe B2B Product Manager Magazine May 2018 is now available.

Vision 100

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. Showing Strategy on the Roadmap.

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. Ideally, you should continuously track the product performance and regularly review the product strategy—at least once per quarter as a rule of thumb. Sometimes, though, the opposite strategy is more appropriate.

Vision 181

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

Product Discovery Tips

Roman Pichler

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. There is no way to guarantee that the product strategy and business model are spot on, and that the new product or next version will be a success.

Vision 216

Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. From " The management framework that propelled LinkedIn to a $20 billion company ": “Vision is the dream,” says Weiner. I think of strategy as a filter.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Dear Strategy: 037 Getting Buy-In For Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “How do you get buy-in from everyone in the strategic vision for your product?”. The post Dear Strategy: 037 Getting Buy-In For Your Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy! That they form part of the strategy and therefore should be codified. Step 1: Set your product vision. Your roadmap is a prototype for your strategy.

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Dear Strategy: 037 Getting Buy-In for Your Strategy

Dear Strategy

Dear Strategy: “How do you get buy-in from everyone in the strategic vision for your product?”. I’ve talked a little bit about vision before in this series, but I’ve never really covered the different types of visions that you can create. This discussion, by the way, is also covered in my book, Creative Strategy Generation. The first type of vision statement is what I call a “motivated vision.” Dear Strategy: Episode 037. ###.

Dear Strategy: 064 Customer vs. Business Needs

Dear Strategy

Dear Strategy: “How do you prioritize the needs of the customer versus business needs to develop a business strategy?”. . Back in Episode 37 , I talked about companies having “inspired” visions versus “motivated” visions, with the former being driven by external needs and the latter being driven by internal needs. And it is this core issue that needs to be reconciled within the context of your company’s overall strategy. Dear Strategy: Episode 064. ###.

4 Untold strategies for your first stint as a Product Manager

The Product Coalition

Here am going to stuff you with some strategies which might help in crafting your mindset or change the way you think about a PM role before stepping into the mud. Hope this story helps better in crafting your vision to become a PM.

Dear Strategy: 056 Setting Realistic Strategic Goals

Dear Strategy

Dear Strategy: “How realistic should a strategic target be?”. . But where that shows up, at least in my process, is in your overall vision and not in your more detailed objectives. Your vision is designed to be non-specific with respect to time or magnitude. So, your vision is your long-term guide, your objectives are what you can realistically achieve, and your strategy is your plan to achieve them. And hope really doesn’t make for a very good strategy.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

Here are some of the simple tactics I used to make sure our community could live up to that vision. To grow your product’s community, consider @sandimac’s anti-influencer strategy Click To Tweet. I hate the term “influencer.”.

Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

Proficientz – Product Management University

The ideal time to re-route your growth strategy is before your growth starts to taper off. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. If you’re following a horizontal product model, your entire organization has tunnel vision on tactical problems and products. Blog Strategy & Product Planning

Taylor Wescoatt – Being the First Product Manager

Mind the Product

Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. It takes a while to reach that fit to the point that you can optimize business and product strategy independently! Strategically, this is about focusing vision and limited resources. Product Launch Startups Agile alignment prioritization product strategy Startup vision

Vision 132

Strategy over speed: How video games prepared me for life as a product manager

Inside Intercom

Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practice. Developing strategy skills. Growing up, I was surrounded by video games.

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product Strategy

What PRD template provides a useful roadmap?

bpma ProductHub

They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.… … Product StrategyBy Daniel Wu’ – An ideal PRD discusses users, shows features in a visual prototype, and includes key hypotheses. Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives.

Lather, rinse, REPEAT! Becoming a CRO

The Product Coalition

The first and paramount responsibility of a product Manager is a never-ending, difficult, oft-shunned task of building a shared understanding of the product strategy through listening, influencing, and repetition. The creation and management of the product strategy?—?should

Choosing the Right Planning Horizon for Your Product

Roman Pichler

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.