A Strategy Map

Roman Pichler

The map below shows the strategy tools I find helpful to make effective product strategy decisions. Additionally, you should be able to correctly state the information captured by the product vision and strategy , product roadmap , KPIs , and business model on the map above.

Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Product Strategy. Overview.

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Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management.

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Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Elements of an Effective Business Strategy. What is the company’s vision?

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is?

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Developing A Product Vision and Strategy

Actuation Consulting

Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. The Role of the Product Strategy Document. Your Product Strategy document explains what high-level actions will need to take place in order for your product to live up to the anticipated deliverables in the Product Vision document.

Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action.

Product Tunnel-vision

Joe Cotellese

The post Product Tunnel-vision appeared first on Joe Cotellese. Product, UX & StrategyFocus on the problem, not the solution. I just spent about a half an hour looking for a photo sleeve for a baby album. I needed to do this because the sleeve was torn.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

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Answering the “Product Vision” Questions With Something…Visionary

Proficientz – Product Management University

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The post Answering the “Product Vision” Questions With Something…Visionary appeared first on Proficientz.

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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. Vision.

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these.

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Blog Market & Customer Insights Product Development & Delivery Strategy & Product PlanningThe B2B Product Manager Magazine May 2018 is now available.

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Product Ethics

Roman Pichler

Leadership and People Skills Product Vision and Strategy business model decision-making definition of done empathy ethics product manager product ownerWhat is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1]

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Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. Cover photo by Craig Garner on Unsplash Managing Product, Vision or Execution? Amidst it’s countless definitions in the tech industry, let’s all agree to one point?—?product

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. I capture these pieces of information using my Product Vision Board.

Technical Debt and Product Success

Roman Pichler

Having said that, it is a valid strategy to launch a minimum viable product (MVP) whose architecture, technology, and code has been intentionally compromised in order to reduce time to market—as long as the quality is good enough to adapt the product to feedback from the early market.

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Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. See the Rewriting Effort as an Opportunity to Innovate.

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How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

Dear Strategy: 079 Implementing Your Strategy Externally

Dear Strategy

Dear Strategy: “You could have the best strategy, but what are some best practices to implement it effectively?”. . Last week, in Episode 78 , I answered a question that had to do with implementing strategies internal to your company (i.e. turning your strategy into programs, projects, and products). Most strategies, by their very nature, tend to be designed with the intention of doing something that isn’t currently being done. Dear Strategy: Episode 079. ###.

Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. Ideally, you should continuously track the product performance and regularly review the product strategy—at least once per quarter as a rule of thumb. Sometimes, though, the opposite strategy is more appropriate.

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Product Discovery Tips

Roman Pichler

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. There is no way to guarantee that the product strategy and business model are spot on, and that the new product or next version will be a success.

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Inspiration: Strategy without tactics.

Under10 Playbook

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.—Sun “Strategy.” Strategy, objectives, mission, vision—these terms get bandied about without real clarity on what they actually mean. From " The management framework that propelled LinkedIn to a $20 billion company ": “Vision is the dream,” says Weiner. I think of strategy as a filter.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy! That they form part of the strategy and therefore should be codified. Step 1: Set your product vision. Your roadmap is a prototype for your strategy.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

A roadmap is a plan for your strategy that maps out the direction of your product. And it has to tie back to the strategy of the company. Describe your vision and strategy. Provide a guide for executing the strategy. Showing Strategy on the Roadmap.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

Dear Strategy: 037 Getting Buy-In For Your Strategy

Dear Strategy

On this week’s episode, host Bob Caporale answers the following question: Dear Strategy: “How do you get buy-in from everyone in the strategic vision for your product?”. The post Dear Strategy: 037 Getting Buy-In For Your Strategy appeared first on Dear Strategy Podcast. Read the full blog post. Original Music by Bob Caporale. Podcast

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies.

Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

Proficientz – Product Management University

The ideal time to re-route your growth strategy is before your growth starts to taper off. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. If you’re following a horizontal product model, your entire organization has tunnel vision on tactical problems and products. Blog Strategy & Product Planning

Taylor Wescoatt – Being the First Product Manager

Mind the Product

Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. It takes a while to reach that fit to the point that you can optimize business and product strategy independently! Strategically, this is about focusing vision and limited resources. Product Launch Startups Agile alignment prioritization product strategy Startup vision

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Dear Strategy: 037 Getting Buy-In for Your Strategy

Dear Strategy

Dear Strategy: “How do you get buy-in from everyone in the strategic vision for your product?”. I’ve talked a little bit about vision before in this series, but I’ve never really covered the different types of visions that you can create. This discussion, by the way, is also covered in my book, Creative Strategy Generation. The first type of vision statement is what I call a “motivated vision.” Dear Strategy: Episode 037. ###.