Expert insights. Personalized for you.
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client. MORE
The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. MORE
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event. MORE
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. MORE
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz. MORE
Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Product are products, yes? MORE
And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. MORE
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event. MORE
In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. MORE
Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers. MORE
The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The post B2B Product Manager June 2020 appeared first on Proficientz. MORE
What’s the difference between cookies and your B2B experience? There is a risk that there is an unhappy persona in your B2B experience?—?your The B2B Accounts Payable persona holds more power in the B2B purchasing process than product designers give them credit. MORE
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market. MORE
This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. MORE
In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?” MORE
In this article, Jackson Noel, Co-founder and CEO of Appcues, lists out 10 strategies to help your B2B SaaS company take customer engagment to the next level in 2020. . The post 10 user and customer engagement strategies for B2B SaaS in 2020 appeared first on NextBigWhat. MORE
The post Creating a Feature Request Process for B2B Product and Customer Success Teams appeared first on Mind the Product. Product Management Process B2B Customer Success Feature feature request MORE
For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. Short Screeners Work Best: B2B projects require gathering lots of data from potential participants. MORE
The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. MORE
B2B data Technographics technographic dataThe insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions. MORE
In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks. MORE
You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. MORE
In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Perspectives B2B Career Enterprise PM Role SaaS MORE
Is your B2B software product or technology really and truly transformational? Do you make good use “transformation” or “digital transformation” in your marketing copy? Do you think use of either of them helps your marketing effectiveness? Congratulations to those of you who answered “NO!” MORE
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market. MORE
The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. B2B data Technographics account-based marketing MORE
For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. Confidentially is especially important for B2B. MORE
Is the maturation of B2B product management and marketing keeping up with the demands of the market? The 90s version of B2B product management and product marketing is highly product centric. The post The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? MORE
The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map! MORE
B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. MORE
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Perspectives B2B Career Enterprise PM Role MORE
The post How Asana builds b2b product loyalty through design appeared first on NextBigWhat. [link] How Asana’s head of experience research drives product loyalty and innovation through design—and reimagines the dynamics of modern work in the process. MORE
This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ??? in Hindi means “Vision” How to decide what to work on first? Product Management MORE
The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score. MORE
The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. Shopify reports that B2B buyers cart size is almost triple the value of B2C?—?from MORE
This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users. MORE
In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. As B2B companies tackle their own unique set of challenges, integrating an internal Business Intelligence solution can lighten the load off IT and automate critical yet time-consuming processes. B2C companies tend to have more customers than B2B. Data is the currency of product management. MORE
Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later. MORE
Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product! MORE
B2B Related Topics Proficientz
JUNE 18, 2020
The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The post B2B Product Manager June 2020 appeared first on Proficientz.
Mind the Product
MAY 28, 2020
The post Creating a Feature Request Process for B2B Product and Customer Success Teams appeared first on Mind the Product. Product Management Process B2B Customer Success Feature feature request
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Proficientz
JULY 7, 2020
Is the maturation of B2B product management and marketing keeping up with the demands of the market? The 90s version of B2B product management and product marketing is highly product centric. The post The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?
Proficientz
APRIL 30, 2019
The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
Mind the Product
DECEMBER 14, 2017
And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.
|
Proficientz
JUNE 11, 2019
The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz.
280 Group
JUNE 15, 2018
The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map!
The Product Coalition
MAY 29, 2020
You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers.
ProductCraft
NOVEMBER 7, 2019
In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Perspectives B2B Career Enterprise PM Role SaaS
Speaker: Tim Herbig, Director, iridion
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.
|
Proficientz
DECEMBER 20, 2018
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz.
Proficientz
NOVEMBER 20, 2018
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz.
ProductCraft
OCTOBER 17, 2019
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Perspectives B2B Career Enterprise PM Role
DemandMatrix
APRIL 17, 2019
B2B data Technographics technographic dataThe insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions.
DemandMatrix
APRIL 12, 2019
The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. B2B data Technographics account-based marketing
280 Group
SEPTEMBER 10, 2018
In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.
Proficientz
MARCH 18, 2019
This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.
Mind the Product
JUNE 28, 2018
Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later.
Pragmatic Marketing
MAY 21, 2019
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.
Pragmatic Marketing
MAY 21, 2019
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.
Izenda
JUNE 25, 2020
In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. As B2B companies tackle their own unique set of challenges, integrating an internal Business Intelligence solution can lighten the load off IT and automate critical yet time-consuming processes. B2C companies tend to have more customers than B2B. Data is the currency of product management.
NextBigWhat
JULY 8, 2020
The post How Asana builds b2b product loyalty through design appeared first on NextBigWhat. [link] How Asana’s head of experience research drives product loyalty and innovation through design—and reimagines the dynamics of modern work in the process.
The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client.
The Product Coalition
FEBRUARY 15, 2019
In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?”
The Product Coalition
AUGUST 21, 2019
The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. Shopify reports that B2B buyers cart size is almost triple the value of B2C?—?from
Generation Focus
APRIL 27, 2020
For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. Short Screeners Work Best: B2B projects require gathering lots of data from potential participants.
Generation Focus
APRIL 7, 2020
For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. Confidentially is especially important for B2B.
Proficientz
JANUARY 23, 2017
B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.
Messages that Matter
OCTOBER 9, 2019
Is your B2B software product or technology really and truly transformational? Do you make good use “transformation” or “digital transformation” in your marketing copy? Do you think use of either of them helps your marketing effectiveness? Congratulations to those of you who answered “NO!”
Proficientz
AUGUST 5, 2019
Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product!
DemandMatrix
FEBRUARY 22, 2018
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.
DemandMatrix
FEBRUARY 22, 2018
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.
NextBigWhat
APRIL 28, 2019
This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ??? in Hindi means “Vision” How to decide what to work on first? Product Management
Mironov Consulting
MAY 2, 2019
Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Product are products, yes?
Proficientz
JANUARY 2, 2017
The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.
The Product Coalition
JULY 17, 2018
Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers.
NextBigWhat
FEBRUARY 17, 2020
In this article, Jackson Noel, Co-founder and CEO of Appcues, lists out 10 strategies to help your B2B SaaS company take customer engagment to the next level in 2020. . The post 10 user and customer engagement strategies for B2B SaaS in 2020 appeared first on NextBigWhat.
Sequent Learning
JULY 13, 2018
In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks.
The Product Coalition
MAY 3, 2019
What’s the difference between cookies and your B2B experience? There is a risk that there is an unhappy persona in your B2B experience?—?your The B2B Accounts Payable persona holds more power in the B2B purchasing process than product designers give them credit.
78 
Let's personalize your content