The Ideal Product Marketing Candidate for B2B

High Octane Product Management

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

B2B 76

Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

High Octane Product Management

The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

Trending Sources

Hearing About Accounts, Listening for Segments

Mironov Consulting

Drucker* makes a key insight that I think is essential for product managers: especially in B2B markets, some customer-facing groups deal with the world one account at a time , while product folks and development organizations deal with customer segments as a whole.

The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

High Octane Product Management

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.

FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Mironov Consulting

David Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers. They generously invited me to join in for this 20-minute episode.

3 Dimensions of a B2B Product Portfolio Management Discipline

High Octane Product Management

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. The post 3 Dimensions of a B2B Product Portfolio Management Discipline appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth.

Getting Sales + Product In Sync

Melissa Perri

I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. What does an effective sales team look like at a product-led organization? Sales already promised it.”

B2B 31

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

High Octane Product Management

The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

High Octane Product Management

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast

Good Product Manager

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

The magic of subscription pricing

Product Management Club

But with B2B, it is getting more popular now. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia. We had proposed a lump-sum payment (aka as perpetual pricing in the Product Management lingo!)

SaaS product management explained by 6 product managers

Roadmunk

From my perspective—and I work mainly in B2B enterprise software—SaaS product management is now traditional. The B2B world has been mostly web-based since 2000, but customers managed servers in their own data centers.

Yahoo to become Altaba

Under10 Playbook

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

B2C 39

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston.

ABM and How It Can Optimize Product Marketing

280 Group

ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy.[continue This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different?

B2B 26

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

She is working on an enterprise B2B product. Like I said, I’ve been a skeptical audience member so if you work on an enterprise product I’m sure what you’re thinking is, “Great, this works in the consumer world, how in the world does this work in a B2B world?”

Product Knowledge: Asset or Liability?

High Octane Product Management

appeared first on Proficientz - Product Management Training & Certification for B2B. Is product knowledge more of an asset or liability for a product manager? Is product knowledge important in a product management role? Absolutely! The more important question is how much product knowledge is required to be successful? If you’re not a technical product manager, you probably don’t need as much as you think.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight.

Top 3 Culprits of Underperforming Products

High Octane Product Management

If your products aren’t living up to their potential, check out our B2B product management framework and advanced product management and marketing training programs. The post Top 3 Culprits of Underperforming Products appeared first on Proficientz - Product Management Training for B2B. Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: . Vague Definition of Target Customers.

B2B 31

Product Requirements: Using a Written or Visual Framework

Mind the Product

Product Requirements in B2B Software Markets. In a B2B software market, where I’ve been a product manager, you need to go beyond just detailing user and market problems, and provide detailed definitions of the products and features to be built (both visually and with text).

Product Manager vs Product Owner: The Simple Distinction

High Octane Product Management

Related Article: Agile is Killing the Traditional Product Manager – A Good Thing for B2B Software Companies. The post Product Manager vs Product Owner: The Simple Distinction appeared first on Proficientz - Product Management Training for B2B. In the world of agile software development, the product manager vs product owner confusion is hardly new. This problem has existed as long as software and product managers have been around. It merely has a new name.

Agile 30

The biggest challenge for product managers?

Mind the Product

If these survey results are even partly reflective of the broader set of product professionals (especially in the B2B space), then we all live in a marketplace full of sub-optimal products.

Product Management for Dummies

Product Bookshelf

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone.

Books 33

The Recipe for a Balanced Feedback Diet

UserVoice

Not all customers are created equal, and when you’re selling B2B, not every customer is necessarily your target user. As the cliche goes, “the customer is always right.” Unfortunately, most customers can’t agree on what exactly they want.

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

The post Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing appeared first on Proficientz - Product Management Training for B2B. A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture?

8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Pragmatic Marketing

Rob Jensen is vice president of marketing for Ignite Advisory Group , a consultancy that helps B2B companies manage their customer and partner advisory board programs. By Rob Jensen.

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

If you run a B2C product with take-it-or-leave-it pricing, the quantitative step may be easier than in a B2B model with negotiated deals. Nearly every product manager I speak to desires to be a leader in his or her organization.

7 roadmap templates for creating organization-wide alignment & communication

Roadmunk

For product-driven companies—be it B2B SaaS shops or consumer-facing apps—a product roadmap is essential to organizational alignment. Roadmapping isn’t an exercise reserved solely for product teams—or rather, it shouldn’t be.

How Software Usage Analytics Can Supercharge Your Marketing

Revulytics

New ways to build customer engagement is a key area of investment for B2B leaders. Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects.

Pivot Isn’t a 4-Letter Word – Sunil Parekh

Mind the Product

Their product had never actually been pressure tested with the consumers, and they assumed that their standing B2B (business to business) presence would be enough to get OneRx out and into people’s hands. Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City.

B2C 53

A day in the Life of Jamie Parkins, Senior Product Manager at JustGiving

Mind the Product

He has been the product manager for this B2B audience. Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice.

How to Create a Strategic Portfolio Roadmap

High Octane Product Management

It’s the new B2B product management! Wealth made simple: news and articles from IRC Wealth. Atlanta, GA March 28, 2017: $795 per person. Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision.

Vision vs. Strategy

svpg

There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g. Overview. In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions.

Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Why "Voice of the User" is not "Voice of the Customer" in #B2B [link] #prodmgmt #prodmktg #cx. Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Identifying Non-Customers for “Customer” Interviews.

UX 21

Are Your User Surveys Telling You Enough?

Revulytics

As B2B marketing professionals (and the majority of us focused on enterprise software) we may sometimes feel as though our storytelling jobs are a bit more difficult. In a delightful new spot for Samsung’s Gear VR , an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s “Rocket Man.”

Pricing Foundations

The Product Bistro

While much of the literature focuses on consumer products, the concepts and analyses apply equally to B2B transactions, and sales that aren’t high volume. One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price.

Negotiation in Product Management: the Pursuit of Compromise

Mind the Product

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea.

B2C 37

What makes effective decision making so challenging for product managers?

Mind the Product

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. How can a product manager make effective decisions about the direction of their product?

B2C 52

Hiring the Right Product Manager

High Octane Product Management

The post Hiring the Right Product Manager appeared first on Proficientz - Product Management Training for B2B. When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders.

B2B 22