Successful B2B product management

Mind the Product

In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.

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Enterprise B2B product management by Jason Knight

Mind the Product

In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.] B2B product management Video B2B products ProductTank

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The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!

Mind the Product

What are the keys to creating innovative products for B2B customers? Read more » The post The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!

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Challenges of A B2B Product Manager

The Product Coalition

B2B product managers face a lot of challenges that are specific only to the B2B space. product-management b2b product-managerContinue reading on Product Coalition ».

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

The B2B Innovator’s Map – How to get ideas from your first ten customers’ – free chapter!

Mind the Product

What are the keys to creating innovative products for B2B customers? Read more » The post The B2B Innovator’s Map – How to get ideas from your first ten customers’ – free chapter!

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Secrets to successful B2B product management: Part 1

Mind the Product

In the first of a 2-part series, we speak to Lori Edwards, Senior Product Manager at Niche.com, for her secrets to success in B2B product management. [.] Read more » The post Secrets to successful B2B product management: Part 1 appeared first on Mind the Product.

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Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Product Management Questions b2b product managers b2c product managers

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Proficientz Launches Product Management University for B2B

Product Management University

announced today the launch of Product Management University for B2B with three dedicated schools: The School of Product Management The School of Product Marketing The School of Product Demos. Career Growth & B2B Specialization.

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B2B Product Manager October 2021

Product Management University

B2B Product Manager October 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager October 2021 appeared first on Proficientz. We continue the theme of preparing those coming from technical roles into product management.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Grow your B2B Business with a Product-led Strategy [+Webinar]

280 Group

Today’s B2B users are looking to get experience with the product they are actually buying – even before they buy or upgrade it. This upcoming webinar will dig deeper into these rules, and provide further insights into how to take on a product led growth mindset for your B2B organization.

Effective Tips For B2B Product Management

The Product Coalition

product-management b2b sales project-management sales-developmentLet’s start by addressing the obvious; businesses are made up of people. Continue reading on Product Coalition ».

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B2B Product Manager August 2021

Product Management University

B2B Product Manager August 2021 Issue. Enjoy our B2B Product Manager August issue. View Previous B2B Product Manager Issues. The post B2B Product Manager August 2021 appeared first on Proficientz.

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B2B Product Manager September 2021

Product Management University

B2B Product Manager September 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager September 2021 appeared first on Proficientz. The highest performing product management teams know the market as well or better than they know their products.

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Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

B2B Product Manager June 2021

Product Management University

B2B Product Manager June 2021 Issue. Enjoy our B2B Product Manager June issue. View Previous B2B Product Manager Issues. The post B2B Product Manager June 2021 appeared first on Proficientz.

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B2B: Three Twists on Traditional Product Management

Product Management University

However, those principles take on a few unique twists in B2B (B2B2C). In B2B, you have to build products that make people better at their job. In B2B, business requirements have to be gathered from the top of the customer organization down.

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17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping.

B2B Product Manager April 2021

Product Management University

B2B Product Manager April 2021 Issue. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager April 2021 appeared first on Proficientz.

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Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

B2B Product Manager March 2021

Product Management University

Enjoy The B2B Product Manager March issue. Enjoy The B2B Product Manager March issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager March 2021 appeared first on Proficientz.

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10 Software Adoption Best Practices and Tips For B2B Companies

Userpilot

Best digital adoption solutions on the market for B2B companies. The post 10 Software Adoption Best Practices and Tips For B2B Companies appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Build the B2B Product Manager Organization

Scott Burleson

On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization Congratulations! You’ve been promoted!

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B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The post B2B Product Manager June 2020 appeared first on Proficientz.

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.

Does Social Media Posting Drive Engagement for B2B SaaS Firms?

DevelopmentCorporate

B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. The post Does Social Media Posting Drive Engagement for B2B SaaS Firms?

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Macro and Micro-Segmentation (B2B): How To Provide Hyper-Personalized Experiences

Userpilot

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation?

6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics?

17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping.

CCO + CMO: The Unstoppable Duo of Business Growth

Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense

Join Higher Logic and two leading executives, Latane Conant, CMO at 6Sense, and Rachel Orston, CCO at SmartRecruiters, to get a firsthand look at how marketing and customer success teams can effectively partner to enhance CX and drive growth.

B2B Recruiting and Customer Research with Matthew Morrison of Braze

UserInterviews

How a B2B researcher fills his studies, builds internal relationships, and navigates recruiting B2B participants

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The Blind Spots of B2B Product Vendors (And How to Fix Them)

Mind the Product

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.

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Enterprise Software – A Primer for B2B Product Managers

Daniel Elizalde IoT Blog

Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? The post Enterprise Software – A Primer for B2B Product Managers appeared first on.

B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz.

B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz.

B2B Product Manager Magazine August 2020

Product Management University

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Enjoy the B2B Product Manager August 2020 issue. View Previous Issues of The B2B Product Manager.

B2B Product Manager Magazine October 2020

Product Management University

The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon.

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B2B Product Manager Magazine July 2020

Product Management University

The B2B Product Manager July 2020. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? The post B2B Product Manager Magazine July 2020 appeared first on Proficientz.