INDUSTRY INSIGHTS YOUR PEERS ARE READING
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client. MORE
This article was originally posted on AB Tasty as A B2B Lead Generation Starter Guide For New Businesses. Having great lead generation skills is important for any business. Read our starter guide for new businesses and budding entrepreneurs alike. MORE
The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. MORE
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event. MORE
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. MORE
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz. MORE
Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Product are products, yes? MORE
And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. MORE
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event. MORE
In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. MORE
Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers. MORE
The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. MORE
What’s the difference between cookies and your B2B experience? There is a risk that there is an unhappy persona in your B2B experience?—?your The B2B Accounts Payable persona holds more power in the B2B purchasing process than product designers give them credit. MORE
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market. MORE
This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. MORE
In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?” MORE
The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. MORE
B2B data Technographics technographic dataThe insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions. MORE
In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks. MORE
Is your B2B software product or technology really and truly transformational? Do you make good use “transformation” or “digital transformation” in your marketing copy? Do you think use of either of them helps your marketing effectiveness? Congratulations to those of you who answered “NO!” MORE
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market. MORE
The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. B2B data Technographics account-based marketing MORE
Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work. Unfortunately, B2B orgs can’t expect to compete in this reactive model. MORE
Companies that have found success with a B2B business app are those companies who have a clear understanding of their requirements and how the app will improve the quality of their services. Are Your Competitors Using a B2B app? Is A Mobile App Right For Your B2B Business? MORE
The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map! MORE
B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. MORE
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Perspectives B2B Career Enterprise PM Role MORE
This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ??? in Hindi means “Vision” How to decide what to work on first? Product Management MORE
The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score. MORE
See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. MORE
The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. Shopify reports that B2B buyers cart size is almost triple the value of B2C?—?from MORE
This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users. MORE
Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later. MORE
Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product! MORE
B2B Related Topics ProductCraft
OCTOBER 17, 2019
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Perspectives B2B Career Enterprise PM Role
Proficientz – Product Management University
APRIL 30, 2019
The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.
Proficientz – Product Management University
JUNE 11, 2019
The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz.
280 Group
JULY 30, 2018
This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
Proficientz – Product Management University
DECEMBER 20, 2018
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz.
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Proficientz – Product Management University
NOVEMBER 20, 2018
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz.
DemandMatrix
APRIL 17, 2019
B2B data Technographics technographic dataThe insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions.
DemandMatrix
APRIL 12, 2019
The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. B2B data Technographics account-based marketing
Mind the Product
DECEMBER 14, 2017
And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.
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Proficientz – Product Management University
MARCH 18, 2019
This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.
Pragmatic Marketing
MAY 21, 2019
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.
Pragmatic Marketing
MAY 21, 2019
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.
Messages that Matter
OCTOBER 9, 2019
Is your B2B software product or technology really and truly transformational? Do you make good use “transformation” or “digital transformation” in your marketing copy? Do you think use of either of them helps your marketing effectiveness? Congratulations to those of you who answered “NO!”
280 Group
SEPTEMBER 10, 2018
In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.
The Product Coalition
AUGUST 21, 2019
The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. Shopify reports that B2B buyers cart size is almost triple the value of B2C?—?from
The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client.
Mind the Product
JUNE 28, 2018
Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later.
The Product Coalition
FEBRUARY 15, 2019
In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?”
Proficientz – Product Management University
AUGUST 5, 2019
Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product!
Proficientz – Product Management University
JANUARY 23, 2017
B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.
Mironov Consulting
MAY 2, 2019
Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Product are products, yes?
NextBigWhat
APRIL 28, 2019
This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ??? in Hindi means “Vision” How to decide what to work on first? Product Management
DemandMatrix
FEBRUARY 22, 2018
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.
DemandMatrix
FEBRUARY 22, 2018
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.
Gainsight
OCTOBER 3, 2019
The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition.
The Product Coalition
MAY 3, 2019
What’s the difference between cookies and your B2B experience? There is a risk that there is an unhappy persona in your B2B experience?—?your The B2B Accounts Payable persona holds more power in the B2B purchasing process than product designers give them credit.
The Product Coalition
JULY 17, 2018
Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers.
Proficientz – Product Management University
JANUARY 2, 2017
The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.
Sequent Learning
JULY 13, 2018
In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks.
AB Tasty
JULY 11, 2019
This article was originally posted on AB Tasty as A B2B Lead Generation Starter Guide For New Businesses. Having great lead generation skills is important for any business. Read our starter guide for new businesses and budding entrepreneurs alike.
Gainsight
SEPTEMBER 5, 2019
Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work. Unfortunately, B2B orgs can’t expect to compete in this reactive model.
The Product Coalition
APRIL 27, 2019
Companies that have found success with a B2B business app are those companies who have a clear understanding of their requirements and how the app will improve the quality of their services. Are Your Competitors Using a B2B app? Is A Mobile App Right For Your B2B Business?
ProductBoard
AUGUST 23, 2017
See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input.
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