High Octane Product Management

JANUARY 23, 2017

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

B2B 76

B2B Product Marketing Marketing Blog 76

High Octane Product Management

FEBRUARY 20, 2017

The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

Magazine 22

Magazine B2B Roadmap Product Management 22

Mironov Consulting

AUGUST 8, 2016

David Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers. They generously invited me to join in for this 20-minute episode.

B2B 4

B2B Marketing Messaging Product Management 4

UserVoice

SEPTEMBER 23, 2016

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight.

Product Management 86

Product Management Product Manager Management Management 86

High Octane Product Management

JANUARY 2, 2017

The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.

B2B 2

B2B Blog Marketing Healthcare 2

High Octane Product Management

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Magazine 2

Magazine Demo B2B Blog 2

Good Product Manager

JUNE 7, 2017

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

B2B 0

B2B Roadmap Product Management Product Manager 0

Product Talk

JULY 12, 2017

She is working on an enterprise B2B product. Like I said, I’ve been a skeptical audience member so if you work on an enterprise product I’m sure what you’re thinking is, “Great, this works in the consumer world, how in the world does this work in a B2B world?”

Testing 64

Testing Enterprise Branding Engineering 64

bpma ProductHub

APRIL 10, 2017

Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston.

Roadmap 67

Roadmap Healthcare Events B2B 67

280 Group

APRIL 25, 2017

ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy.[continue This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different?

Product Marketing 26

Product Marketing Marketing Webinar B2B 26

Under10 Playbook

JANUARY 11, 2017

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

B2C 39

B2C Naming B2B Branding 39

Mind the Product

APRIL 27, 2017

Product Requirements in B2B Software Markets. In a B2B software market, where I’ve been a product manager, you need to go beyond just detailing user and market problems, and provide detailed definitions of the products and features to be built (both visually and with text).

Framework 92

Framework Product Management Product Manager Leadership 92

Mind the Product

OCTOBER 25, 2016

If these survey results are even partly reflective of the broader set of product professionals (especially in the B2B space), then we all live in a marketplace full of sub-optimal products.

Product Management 150

Product Management Product Manager Management Management 150

High Octane Product Management

MAY 3, 2017

If your products aren’t living up to their potential, check out our B2B product management framework and advanced product management and marketing training programs. The post Top 3 Culprits of Underperforming Products appeared first on Proficientz - Product Management Training for B2B. Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: . Vague Definition of Target Customers.

Blog 31

Blog Strategy B2B Framework 31

bpma ProductHub

NOVEMBER 21, 2016

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight.

Healthcare 71

Healthcare Banking Naming Education 71

High Octane Product Management

JUNE 20, 2017

Related Article: Agile is Killing the Traditional Product Manager – A Good Thing for B2B Software Companies. The post Product Manager vs Product Owner: The Simple Distinction appeared first on Proficientz - Product Management Training for B2B. In the world of agile software development, the product manager vs product owner confusion is hardly new. This problem has existed as long as software and product managers have been around. It merely has a new name.

Product Management 30

Product Management Product Manager Blog Management 30

Pragmatic Marketing

JANUARY 10, 2017

Rob Jensen is vice president of marketing for Ignite Advisory Group , a consultancy that helps B2B companies manage their customer and partner advisory board programs. By Rob Jensen.

Leadership 58

Leadership Presentation Events Consulting 58

Revulytics

JULY 11, 2017

New ways to build customer engagement is a key area of investment for B2B leaders. Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects.

Marketing 15

Marketing Messaging Webinar Download 15

bpma ProductHub

JUNE 12, 2017

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers.

Testing 34

Testing Events Banking Travel 34

High Octane Product Management

MAY 22, 2017

The post Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing appeared first on Proficientz - Product Management Training for B2B. A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture?

Marketing 53

Marketing Product Marketing Positioning Product Management 53

Product Bookshelf

FEBRUARY 13, 2017

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone.

Product Management 33

Product Management Product Manager Management Management 33

Revulytics

MAY 31, 2017

As B2B marketing professionals (and the majority of us focused on enterprise software) we may sometimes feel as though our storytelling jobs are a bit more difficult. In a delightful new spot for Samsung’s Gear VR , an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s “Rocket Man.”

Marketing 18

Marketing Product Management Product Manager Messaging 18

Product Beautiful

FEBRUARY 24, 2014

If you run a B2C product with take-it-or-leave-it pricing, the quantitative step may be easier than in a B2B model with negotiated deals. Nearly every product manager I speak to desires to be a leader in his or her organization.

Product Marketing 30

Product Marketing Marketing Seminar Product Management 30

Mind the Product

OCTOBER 19, 2016

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. How can a product manager make effective decisions about the direction of their product?

Product Management 49

Product Management Product Manager Management Management 49

High Octane Product Management

FEBRUARY 15, 2017

It’s the new B2B product management! Wealth made simple: news and articles from IRC Wealth. Atlanta, GA March 28, 2017: $795 per person. Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision.

Roadmap 26

Roadmap Blog Strategy Vision 26

Mind the Product

MAY 3, 2017

The B2B team focuses on the revenue bearing products, and the B2D (business to developer) team focuses on the community products, such as Q&A, developer documentation, and their job board. Alexa Scordato is the VP of marketing at Stack Overflow.

Product Marketing 47

Product Marketing Marketing Branding Advertising 47

svpg

JULY 15, 2016

There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g. Overview. In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions.

Vision 23

Vision Strategy White Paper Reference 23

Good Product Manager

MARCH 19, 2015

Why "Voice of the User" is not "Voice of the Customer" in #B2B [link] #prodmgmt #prodmktg #cx. Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Identifying Non-Customers for “Customer” Interviews.

UX 21

UX Product Management Product Manager B2C 21

The Product Bistro

MAY 10, 2016

While much of the literature focuses on consumer products, the concepts and analyses apply equally to B2B transactions, and sales that aren’t high volume. One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price.

Product Management 24

Product Management Product Manager Finance Reference 24

High Octane Product Management

MARCH 28, 2017

The post Hiring the Right Product Manager appeared first on Proficientz - Product Management Training for B2B. When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders.

Product Management 22

Product Management Product Manager Management Management 22

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services.

Development 78

Development Product Management Product Manager Entertainment 78

The Product Bistro

JUNE 23, 2016

The concept of reference price is powerful in the consumer world, and spills over into the realm of B2B marketing and pricing strategies. Completely unrelated to my usual posting, I had an interesting discussion on Facebook today about the changes that consumers are experiencing.

Reference 12

Reference Marketing B2B Branding 12

Mind the Product

JULY 3, 2017

All purchases (even B2B) are made on an emotional level (thanks lizard brain !). In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Blindly following data can lead to some bad things. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause all sorts of anomalies.

Product Management 23

Product Management Product Manager Management Management 23

Mind the Product

FEBRUARY 24, 2017

70% of my experience with Design Sprints is B2B, so most often the sponsor/client can make arrangements ahead of (or during) the sprint.

Workshop 46

Workshop UX Product Management Product Manager 46

Good Product Manager

NOVEMBER 4, 2015

Who is responsible for understanding buyer / user needs in your #b2b org: #prodmgmt #prodmktg #sales #ux ? Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers.

Product Management 15

Product Management Product Manager Management Management 15

Product Innovation Educators

JULY 1, 2016

The 4 key customer experience competencies B2B product managers should master. (1) Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. .

Product Management 14

Product Management Product Manager Management Management 14

UserVoice

JUNE 5, 2017

Not all customers are created equal, and when you’re selling B2B, not every customer is necessarily your target user. As the cliche goes, “the customer is always right.” Unfortunately, most customers can’t agree on what exactly they want.

Testing 6

Testing Roadmap B2B User Experience 6

Good Product Manager

MAY 27, 2015

Business2Community: SiriusDecisions Summit 2015: The Un-Death of B2B Sales. SiriusDecisions 2015 Summit: Recap. The 10th Annual SiriusDecisions Summit was held May 12-15, 2015 in Nashville, with 2300+ delegates getting together for 4 days of discussion on best practices and emerging trends for business-to-business sales, marketing and product leaders. I presented two sessions: The Keys to Succeeding With Integrated Solutions.

Product Management 12

Product Management Product Manager Presentation B2B 12

bpma ProductHub

APRIL 17, 2017

He has worked for both small and large companies in the B2B software industry. By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business.

B2B 11

B2B Roadmap Vision Positioning 11

The Product Bistro

MAY 17, 2016

Most of my experience is with B2B sales, and mostly of hardware, or hardware/software combinations. One advantage of my many career stops, and the multitude of different industries I have been associated with is the wide range of experience with different sales organization structures. When you are putting together a business, the sales channel is one of the crucial early decisions to make, and your early choices can have lasting ramifications on your long term business.

Marketing 14

Marketing Advertising Enterprise Strategy 14