Successful B2B product management

Mind the Product

In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.

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Enterprise B2B product management by Jason Knight

Mind the Product

In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.] B2B product management Video B2B products ProductTank

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B2B: Three Twists on Traditional Product Management

Proficientz

However, those principles take on a few unique twists in B2B (B2B2C). In B2B, you have to build products that make people better at their job. In B2B, business requirements have to be gathered from the top of the customer organization down.

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Secrets to successful B2B product management: Part 2

Mind the Product

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Secrets to successful B2B product management: Part 1

Mind the Product

In the first of a 2-part series, we speak to Lori Edwards, Senior Product Manager at Niche.com, for her secrets to success in B2B product management. [.] Read more » The post Secrets to successful B2B product management: Part 1 appeared first on Mind the Product.

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B2B Product Manager October 2021

Proficientz

B2B Product Manager October 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager October 2021 appeared first on Proficientz. We continue the theme of preparing those coming from technical roles into product management.

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B2B Product Manager August 2021

Proficientz

B2B Product Manager August 2021 Issue. Enjoy our B2B Product Manager August issue. View Previous B2B Product Manager Issues. The post B2B Product Manager August 2021 appeared first on Proficientz.

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B2B Product Manager September 2021

Proficientz

B2B Product Manager September 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager September 2021 appeared first on Proficientz. The highest performing product management teams know the market as well or better than they know their products.

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B2B Product Manager June 2021

Proficientz

B2B Product Manager June 2021 Issue. Enjoy our B2B Product Manager June issue. View Previous B2B Product Manager Issues. The post B2B Product Manager June 2021 appeared first on Proficientz.

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Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

B2B Product Manager April 2021

Proficientz

B2B Product Manager April 2021 Issue. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager April 2021 appeared first on Proficientz.

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B2B Product Manager March 2021

Proficientz

Enjoy The B2B Product Manager March issue. Enjoy The B2B Product Manager March issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager March 2021 appeared first on Proficientz.

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Grow your B2B Business with a Product-led Strategy [+Webinar]

280 Group

Today’s B2B users are looking to get experience with the product they are actually buying – even before they buy or upgrade it. This upcoming webinar will dig deeper into these rules, and provide further insights into how to take on a product led growth mindset for your B2B organization.

Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Product Management Questions b2b product managers b2c product managers

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Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Effective Tips For B2B Product Management

The Product Coalition

product-management b2b sales project-management sales-developmentLet’s start by addressing the obvious; businesses are made up of people. Continue reading on Product Coalition ».

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B2B Product Manager June 2020

Proficientz

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The post B2B Product Manager June 2020 appeared first on Proficientz.

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The Blind Spots of B2B Product Vendors (And How to Fix Them)

Mind the Product

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.

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B2B Product Manager Magazine November 2020

Proficientz

B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz.

How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.

B2B Product Manager Magazine December 2020

Proficientz

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz.

B2B Product Manager Magazine August 2020

Proficientz

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Enjoy the B2B Product Manager August 2020 issue. View Previous Issues of The B2B Product Manager.

B2B Product Manager Magazine October 2020

Proficientz

The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz.

B2B Product Manager Magazine July 2020

Proficientz

The B2B Product Manager July 2020. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? The post B2B Product Manager Magazine July 2020 appeared first on Proficientz.

Does Social Media Posting Drive Engagement for B2B SaaS Firms?

DevelopmentCorporate

B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. The post Does Social Media Posting Drive Engagement for B2B SaaS Firms?

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Creating a Feature Request Process for B2B Product and Customer Success Teams

Mind the Product

The post Creating a Feature Request Process for B2B Product and Customer Success Teams appeared first on Mind the Product. Product Management Process B2B Customer Success Feature feature request

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Enterprise Software – A Primer for B2B Product Managers

Daniel Elizalde IoT Blog

Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? The post Enterprise Software – A Primer for B2B Product Managers appeared first on.

Build the B2B Product Manager Organization

Scott Burleson

On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization Congratulations! You’ve been promoted!

Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.

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Four Critical Questions to Understand the Needs of B2B Customers

Daniel Elizalde IoT Blog

Most companies don’t understand the needs of B2B customers and therefore waste a lot of time and money building products that nobody wants to buy. The post Four Critical Questions to Understand the Needs of B2B Customers appeared first on.

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B2B Product Manager Magazine April 2019

Proficientz

The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.

B2B Recruiting and Customer Research with Matthew Morrison of Braze

UserInterviews

How a B2B researcher fills his studies, builds internal relationships, and navigates recruiting B2B participants

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Your B2B Tech Event got cancelled. Now what?

DemandMatrix

How B2B Marketing got harder with changing global picture? Since many countries are lockdown for months now, there is zero probability for B2B products. This has broken the B2B sales funnel leaving marketers with an ambiguity to push through these rigid circumstances.

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Product Manager Job Description for B2B

Proficientz

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.

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B2B Product Manager Magazine June 2019

Proficientz

The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success.