B2B Product Manager Magazine June 2019

Proficientz – Product Management University

The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz.

B2B Product Manager Magazine April 2019

Proficientz – Product Management University

The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.

Why do B2B Product teams need Technographic Intelligence?

DemandMatrix

B2B data Technographics technographic dataThe insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions.

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How do Technographics Drive B2B Marketing and Sales Intelligence?

DemandMatrix

The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. B2B data Technographics account-based marketing

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Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

The Importance of AI in B2B eCommerce

Pragmatic Marketing

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.

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PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.

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B2B Product Manager Magazine November 2018

Proficientz – Product Management University

The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz.

Product Manager Job Description for B2B

Proficientz – Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.

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Customer Journey Map – B2B Marketing Rules

280 Group

The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map!

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

Why it’s important to integrate validation in your workflow even when working in low-traffic B2B environments. As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test.

Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.

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Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client.

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Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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Effective design personas for B2B products

The Product Coalition

In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?”

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later.

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Product are products, yes?

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BACER – Product Prioritisation Framework for B2B products

NextBigWhat

This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ??? in Hindi means “Vision” How to decide what to work on first? Product Management

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5 User Experience Tips to Turn Your B2B Invoicing Process from Drama to Delight

The Product Coalition

What’s the difference between cookies and your B2B experience? There is a risk that there is an unhappy persona in your B2B experience?—?your The B2B Accounts Payable persona holds more power in the B2B purchasing process than product designers give them credit.

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The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

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Is A Mobile App Right For Your B2B Business?

The Product Coalition

Companies that have found success with a B2B business app are those companies who have a clear understanding of their requirements and how the app will improve the quality of their services. Are Your Competitors Using a B2B app? Is A Mobile App Right For Your B2B Business?

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4 Must-Know Factors to Improve B2B Data Quality

DemandMatrix

Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.

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B2B data: 4 critical factors to improve data quality

DemandMatrix

Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.

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Why Product Planning for B2B should be different than B2C

The Product Coalition

Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers.

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How To Optimize B2B Pricing

Sequent Learning

In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks.

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The Solutions Maturity Scale for B2B

Proficientz – Product Management University

The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.

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Is consolidation of B2B, B2C, and B2E apps a good idea?

The Product Coalition

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? Consider merging B2E and B2B domains at first.

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2018: Product Feedback Trends in B2B SaaS

The Product Coalition

Leading B2B SaaS companies are changing how products are made, how companies are built & how their customers are treated by welcoming product feedback in the right way.

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B2B Businesses and a Growing need to Outsource Contract Lifecycle Management and e-Signatures

DemandMatrix

This is why B2B companies often get into contracts and associations with third party vendors to get work done efficiently and effectively. Many organizations today choose to focus on their core competence, while outsourcing other areas of work to niche-experts.

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New features for b2b teams

ProductBoard

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input.

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Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

Proficientz – Product Management University

The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

7 Reasons to Participate in or Host a B2B Podcast!

DemandMatrix

During a recent podcast episode of Sunny Side Up , Logan Lyles of Sweet Fish Media (a Podcast production agency for B2B companies) talked about how audio content is gaining more and more attention primarily because of the way we live & work these days.

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3 Dimensions of a B2B Product Portfolio Management Discipline

Proficientz – Product Management University

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. The post 3 Dimensions of a B2B Product Portfolio Management Discipline appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth.

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5 Things I Learned During The Transition From B2B to B2C

The Product Coalition

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one.

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Everything B2B SaaS Companies Need to Know About Roadmapping

The Product Coalition

Receptive helps B2B SaaS businesses to manage their user feedback efficiently, and to make the right product decisions. Your roadmap is one of the most important things you’ll produce as a SaaS company.

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Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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New features for b2b teams

ProductBoard

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. Indicate which *company* provided a piece of feedback In productboard, you can now attribute feedback directly to a company, even if you don’t know who. Source. Product

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