High Octane Product Management

JANUARY 23, 2017

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

B2B 76

B2B Product Marketing Marketing Banking 76

High Octane Product Management

FEBRUARY 20, 2017

The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

Magazine 22

Magazine Framework Workshop B2B 22

Mironov Consulting

AUGUST 27, 2017

Drucker* makes a key insight that I think is essential for product managers: especially in B2B markets, some customer-facing groups deal with the world one account at a time , while product folks and development organizations deal with customer segments as a whole.

Banking 30

Banking B2B Differentiation Education 30

High Octane Product Management

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.

Certifications 9

Certifications Framework Leadership Product Marketing 9

Mironov Consulting

AUGUST 8, 2016

David Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers. They generously invited me to join in for this 20-minute episode.

Product Marketing 3

Product Marketing B2B Marketing Messaging 3

High Octane Product Management

FEBRUARY 13, 2017

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. The post 3 Dimensions of a B2B Product Portfolio Management Discipline appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth.

Blog 2

Blog Strategy Marketing Framework 2

Melissa Perri

APRIL 20, 2017

I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. What does an effective sales team look like at a product-led organization? Sales already promised it.”

B2B 31

B2B Roadmap Product Management Product Manager 31

High Octane Product Management

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Blog 2

Blog Vision Marketing Magazine 2

High Octane Product Management

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Blog 2

Blog Roadmap Vision Marketing 2

Good Product Manager

JUNE 7, 2017

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

Download 0

Download Framework Blog Technology 0

Product Management Club

SEPTEMBER 18, 2017

But with B2B, it is getting more popular now. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia. We had proposed a lump-sum payment (aka as perpetual pricing in the Product Management lingo!)

Finance 27

Finance B2C B2B Definition 27

Roadmunk

AUGUST 10, 2017

From my perspective—and I work mainly in B2B enterprise software—SaaS product management is now traditional. The B2B world has been mostly web-based since 2000, but customers managed servers in their own data centers.

Enterprise 29

Enterprise Differentiation B2B Consulting 29

Under10 Playbook

JANUARY 11, 2017

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

B2C 39

B2C Naming B2B Branding 39

bpma ProductHub

APRIL 10, 2017

Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston.

Roadmap 67

Roadmap Healthcare Events Travel 67

280 Group

APRIL 25, 2017

ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy.[continue This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different?

B2B 26

B2B Technology Strategy Product Marketing 26

Product Talk

JULY 12, 2017

She is working on an enterprise B2B product. Like I said, I’ve been a skeptical audience member so if you work on an enterprise product I’m sure what you’re thinking is, “Great, this works in the consumer world, how in the world does this work in a B2B world?”

Testing 66

Testing Enterprise Engineering Branding 66

High Octane Product Management

AUGUST 21, 2017

appeared first on Proficientz - Product Management Training & Certification for B2B. Is product knowledge more of an asset or liability for a product manager? Is product knowledge important in a product management role? Absolutely! The more important question is how much product knowledge is required to be successful? If you’re not a technical product manager, you probably don’t need as much as you think.

Certifications 36

Certifications B2B Naming Framework 36

bpma ProductHub

NOVEMBER 21, 2016

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight.

Healthcare 71

Healthcare Banking Naming Education 71

High Octane Product Management

MAY 3, 2017

If your products aren’t living up to their potential, check out our B2B product management framework and advanced product management and marketing training programs. The post Top 3 Culprits of Underperforming Products appeared first on Proficientz - Product Management Training for B2B. Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: . Vague Definition of Target Customers.

B2B 31

B2B Framework Definition Marketing 31

Mind the Product

APRIL 27, 2017

Product Requirements in B2B Software Markets. In a B2B software market, where I’ve been a product manager, you need to go beyond just detailing user and market problems, and provide detailed definitions of the products and features to be built (both visually and with text).

Framework 96

Framework Document B2B Definition 96

High Octane Product Management

JUNE 20, 2017

Related Article: Agile is Killing the Traditional Product Manager – A Good Thing for B2B Software Companies. The post Product Manager vs Product Owner: The Simple Distinction appeared first on Proficientz - Product Management Training for B2B. In the world of agile software development, the product manager vs product owner confusion is hardly new. This problem has existed as long as software and product managers have been around. It merely has a new name.

Agile 30

Agile B2B Naming Consulting 30

Mind the Product

OCTOBER 25, 2016

If these survey results are even partly reflective of the broader set of product professionals (especially in the B2B space), then we all live in a marketplace full of sub-optimal products.

Product Management 150

Product Management Product Manager Enterprise Vision 150

Product Bookshelf

FEBRUARY 13, 2017

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone.

Books 33

Books B2C Reference Roadmap 33

UserVoice

JUNE 5, 2017

Not all customers are created equal, and when you’re selling B2B, not every customer is necessarily your target user. As the cliche goes, “the customer is always right.” Unfortunately, most customers can’t agree on what exactly they want.

Testing 25

Testing Roadmap B2B User Experience 25

bpma ProductHub

JUNE 12, 2017

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers.

Product Strategy 34

Product Strategy Testing Events Banking 34

High Octane Product Management

MAY 22, 2017

The post Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing appeared first on Proficientz - Product Management Training for B2B. A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture?

Marketing 53

Marketing B2B Product Marketing Engineering 53

Pragmatic Marketing

JANUARY 10, 2017

Rob Jensen is vice president of marketing for Ignite Advisory Group , a consultancy that helps B2B companies manage their customer and partner advisory board programs. By Rob Jensen.

Presentation 58

Presentation Events Consulting Enterprise 58

Product Beautiful

FEBRUARY 24, 2014

If you run a B2C product with take-it-or-leave-it pricing, the quantitative step may be easier than in a B2B model with negotiated deals. Nearly every product manager I speak to desires to be a leader in his or her organization.

Product Marketing 30

Product Marketing Seminar Demo B2C 30

Roadmunk

AUGUST 17, 2017

For product-driven companies—be it B2B SaaS shops or consumer-facing apps—a product roadmap is essential to organizational alignment. Roadmapping isn’t an exercise reserved solely for product teams—or rather, it shouldn’t be.

Roadmap 10

Roadmap Vision Advertising Document 10

Revulytics

JULY 11, 2017

New ways to build customer engagement is a key area of investment for B2B leaders. Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects.

Messaging 16

Messaging Webinar Download B2B 16

Mind the Product

AUGUST 31, 2017

Their product had never actually been pressure tested with the consumers, and they assumed that their standing B2B (business to business) presence would be enough to get OneRx out and into people’s hands. Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City.

B2C 53

B2C Healthcare Differentiation Startups 53

Mind the Product

AUGUST 28, 2017

He has been the product manager for this B2B audience. Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice.

Entertainment 88

Entertainment Government Roadmap Document 88

High Octane Product Management

FEBRUARY 15, 2017

It’s the new B2B product management! Wealth made simple: news and articles from IRC Wealth. Atlanta, GA March 28, 2017: $795 per person. Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision.

Vision 26

Vision Workshop B2B Roadmap 26

svpg

JULY 15, 2016

There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g. Overview. In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions.

Vision 23

Vision Strategy White Paper Reference 23

Good Product Manager

MARCH 19, 2015

Why "Voice of the User" is not "Voice of the Customer" in #B2B [link] #prodmgmt #prodmktg #cx. Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Identifying Non-Customers for “Customer” Interviews.

UX 21

UX B2C User Experience B2B 21

Revulytics

MAY 31, 2017

As B2B marketing professionals (and the majority of us focused on enterprise software) we may sometimes feel as though our storytelling jobs are a bit more difficult. In a delightful new spot for Samsung’s Gear VR , an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s “Rocket Man.”

Messaging 19

Messaging Advertising Download Management 19

The Product Bistro

MAY 10, 2016

While much of the literature focuses on consumer products, the concepts and analyses apply equally to B2B transactions, and sales that aren’t high volume. One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price.

Finance 24

Finance Reference Differentiation B2B 24

Mind the Product

SEPTEMBER 11, 2017

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea.

B2C 37

B2C Positioning Books B2B 37

Mind the Product

OCTOBER 19, 2016

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. How can a product manager make effective decisions about the direction of their product?

B2C 52

B2C Finance B2B Marketing 52

High Octane Product Management

MARCH 28, 2017

The post Hiring the Right Product Manager appeared first on Proficientz - Product Management Training for B2B. When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders.

B2B 22

B2B Positioning Books Testing 22