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Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 1 Product Customization B2B products can be customized to a high degree for each enterprise client as per their needs, especially if you’re trying to provide them with a white-label solution. 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client. MORE
One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. MORE
The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider. MORE
it turns out that you can directly reach users in B2B SaaS, and it doesn’t take much time to talk to them regularly when you have this simple system in place. product-manager user-research b2b customer-engagement product-management MORE
How B2B Marketing got harder with changing global picture? Since many countries are lockdown for months now, there is zero probability for B2B products. This has broken the B2B sales funnel leaving marketers with an ambiguity to push through these rigid circumstances. Well, to better understand and implement the best B2B practices that will offset the impacts of any hard times can certainly help global enterprises to withstand this ‘no-business’ era. MORE
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization. MORE
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz. Over the past 17 years we’ve had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do. MORE
The B2B Product Manager July 2020. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? If you’re ready to take the next step up the career ladder, consider diving into advanced portfolio product management and marketing skills for B2B. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates. MORE
For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. Short Screeners Work Best: B2B projects require gathering lots of data from potential participants. MORE
And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. MORE
In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon. The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on 280 Group. MORE
The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. ” 13 bite-size lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises and templates. The post B2B Product Manager June 2020 appeared first on Proficientz. MORE
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market. MORE
This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon. MORE
In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?” In a moment, I’ve got a huge roster of articles about the B2B buyer personas. For instance, in B2B, you might want to sell your product through the classic resellers, consulting agencies, and VARs. MORE
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Product Management Questions b2b product managers b2c product managers MORE
The post Creating a Feature Request Process for B2B Product and Customer Success Teams appeared first on Mind the Product. Product Management Process B2B Customer Success Feature feature requestIn many organizations, product leaders have a constant stream of tasks coming in from customer-facing teams. Feature requests, bug fixes – all of them urgent. MORE
The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz. MORE
The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success. MORE
B2B data Technographics technographic dataThe insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions. MORE
On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization Congratulations! You’ve been promoted! MORE
68 questions to ask when researching a new data product. Continue reading on Product Coalition ». product-design data-visualization product-management data MORE
You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. However, interactive content means a lot for B2B marketing success in 2020. Use Visually Rich Content The visual constituent is essential in digital B2B marketing of 2020. MORE
In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Read more » The post The Upside of Being a B2B Software PM appeared first on ProductCraft by Pendo. Perspectives B2B Career Enterprise PM Role SaaS MORE
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market. MORE
The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Enjoy the B2B Product Manager August 2020 issue. View Previous Issues of The B2B Product Manager. MORE
The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. B2B data Technographics account-based marketingAs a result of this, sophisticated data sets and custom Marketing and Sales intelligence is becoming the new need of the hour. MORE
Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. The 90s version of B2B product management and product marketing is highly product centric. MORE
The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map! Here is an example of a Customer Journey Map using this layout: Customer Journey Map | B2B Example. He is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. MORE
B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. MORE
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo. Perspectives B2B Career Enterprise PM Role MORE
The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score. MORE
This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ??? in Hindi means “Vision” How to decide what to work on first? Product Management MORE
B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz. MORE
The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As the product manager for Acme Corporation, you just got the roadmap prioritized to open up our B2B sales strategy on our eCommerce, so you need to make a prioritized backlog of awesomeness for identifying leads and ensuring their checkout is B2B-centric. MORE
This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users. MORE
In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. As B2B companies tackle their own unique set of challenges, integrating an internal Business Intelligence solution can lighten the load off IT and automate critical yet time-consuming processes. B2C companies tend to have more customers than B2B. Data is the currency of product management. MORE
Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later. MORE
B2B Related Topics Proficientz
NOVEMBER 17, 2020
B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz.
Mind the Product
AUGUST 6, 2020
One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.
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Product Management Unpacked
SEPTEMBER 23, 2020
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Product Management Questions b2b product managers b2c product managers
Proficientz
OCTOBER 20, 2020
The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz.
Advertiser: Amplitude
As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.
Proficientz
AUGUST 12, 2020
The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Enjoy the B2B Product Manager August 2020 issue. View Previous Issues of The B2B Product Manager.
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Scott Burleson
SEPTEMBER 9, 2020
On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization Congratulations! You’ve been promoted!
Mind the Product
MAY 28, 2020
The post Creating a Feature Request Process for B2B Product and Customer Success Teams appeared first on Mind the Product. Product Management Process B2B Customer Success Feature feature requestIn many organizations, product leaders have a constant stream of tasks coming in from customer-facing teams. Feature requests, bug fixes – all of them urgent.
Proficientz
JULY 15, 2020
The B2B Product Manager July 2020. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? If you’re ready to take the next step up the career ladder, consider diving into advanced portfolio product management and marketing skills for B2B. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates.
Mind the Product
DECEMBER 14, 2017
And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
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Proficientz
APRIL 30, 2019
The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.
280 Group
JUNE 15, 2018
The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map! Here is an example of a Customer Journey Map using this layout: Customer Journey Map | B2B Example. He is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.
280 Group
JULY 30, 2018
This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon.
The Product Coalition
OCTOBER 30, 2020
68 questions to ask when researching a new data product. Continue reading on Product Coalition ». product-design data-visualization product-management data
Speaker: Tim Herbig, Director, iridion
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.
The Product Coalition
AUGUST 15, 2020
it turns out that you can directly reach users in B2B SaaS, and it doesn’t take much time to talk to them regularly when you have this simple system in place. product-manager user-research b2b customer-engagement product-management
Proficientz
JUNE 11, 2019
The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success.
Proficientz
MARCH 18, 2019
This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.
DemandMatrix
JULY 1, 2020
How B2B Marketing got harder with changing global picture? Since many countries are lockdown for months now, there is zero probability for B2B products. This has broken the B2B sales funnel leaving marketers with an ambiguity to push through these rigid circumstances. Well, to better understand and implement the best B2B practices that will offset the impacts of any hard times can certainly help global enterprises to withstand this ‘no-business’ era.
Mind the Product
JUNE 28, 2018
Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later.
Proficientz
DECEMBER 20, 2018
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization.
Proficientz
NOVEMBER 20, 2018
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz. Over the past 17 years we’ve had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do.
ProductCraft
NOVEMBER 7, 2019
In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Read more » The post The Upside of Being a B2B Software PM appeared first on ProductCraft by Pendo. Perspectives B2B Career Enterprise PM Role SaaS
ProductCraft
OCTOBER 17, 2019
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo. Perspectives B2B Career Enterprise PM Role
DemandMatrix
APRIL 17, 2019
B2B data Technographics technographic dataThe insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions.
DemandMatrix
APRIL 12, 2019
The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. B2B data Technographics account-based marketingAs a result of this, sophisticated data sets and custom Marketing and Sales intelligence is becoming the new need of the hour.
280 Group
SEPTEMBER 10, 2018
In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon. The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on 280 Group.
The Product Coalition
MAY 29, 2020
You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. However, interactive content means a lot for B2B marketing success in 2020. Use Visually Rich Content The visual constituent is essential in digital B2B marketing of 2020.
Proficientz
JULY 7, 2020
Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. The 90s version of B2B product management and product marketing is highly product centric.
Pragmatic Marketing
MAY 21, 2019
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.
Pragmatic Marketing
MAY 21, 2019
For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.
Proficientz
JANUARY 23, 2017
B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.
Izenda
JUNE 25, 2020
In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. As B2B companies tackle their own unique set of challenges, integrating an internal Business Intelligence solution can lighten the load off IT and automate critical yet time-consuming processes. B2C companies tend to have more customers than B2B. Data is the currency of product management.
The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 1 Product Customization B2B products can be customized to a high degree for each enterprise client as per their needs, especially if you’re trying to provide them with a white-label solution. 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client.
Generation Focus
APRIL 27, 2020
For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. Short Screeners Work Best: B2B projects require gathering lots of data from potential participants.
The Product Coalition
FEBRUARY 15, 2019
In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?” In a moment, I’ve got a huge roster of articles about the B2B buyer personas. For instance, in B2B, you might want to sell your product through the classic resellers, consulting agencies, and VARs.
The Product Coalition
AUGUST 21, 2019
The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As the product manager for Acme Corporation, you just got the roadmap prioritized to open up our B2B sales strategy on our eCommerce, so you need to make a prioritized backlog of awesomeness for identifying leads and ensuring their checkout is B2B-centric.
Proficientz
JANUARY 2, 2017
The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.
NextBigWhat
APRIL 28, 2019
This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ??? in Hindi means “Vision” How to decide what to work on first? Product Management
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