INDUSTRY INSIGHTS YOUR PEERS ARE READING
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. MORE
Leading B2B SaaS companies are changing how products are made, how companies are built & how their customers are treated by welcoming product feedback in the right way. MORE
The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. MORE
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event. MORE
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. MORE
In Econsultancy’s 2018 B2B Digital Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends from the past few years. Technographics MORE
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz. MORE
A new book by O’Reilly Press discusses product management for B2B software applications. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment. MORE
The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. MORE
And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. MORE
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event. MORE
This is why B2B companies often get into contracts and associations with third party vendors to get work done efficiently and effectively. Many organizations today choose to focus on their core competence, while outsourcing other areas of work to niche-experts. MORE
The post Should There Be Fewer Releases in B2B SaaS Products? Sprint mentality has made us all release-focused. Whether it’s in engineering or marketing, organizational calibration around shipping new things can cause a sense that more is necessarily better, even though we know that there are instances in which that’s not the case. But novelty is not just an obsession behind the scenes. As consumers, we also. appeared first on ProductCraft by Pendo MORE
In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. MORE
Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers. MORE
The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed. MORE
Choosing whether or not to gate your content has become a big topic of discussion among marketing professionals. MORE
In B2B Marketing, it is common to run targeted campaigns. This is why concepts like account-based marketing have gained popularity. MORE
Dreamforce, the world’s favorite (and largest) technology conference hosted by Salesforce (the world’s number 1 CRM provider) is just round the corner. It’s the biggest meet up for technology leaders. Technographics account-based marketing MORE
This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. MORE
In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?” MORE
A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. The post 3 Dimensions of a B2B Product Portfolio Management Discipline appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. MORE
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. MORE
The B2B Product Manager Magazine January 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine January 2019 appeared first on Proficientz. MORE
Of course, there is more than one way to approach this, but here I’ll describe an approach that I’ve found particularly effective with B2B companies: The Steps. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. MORE
In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks. MORE
Receptive helps B2B SaaS businesses to manage their user feedback efficiently, and to make the right product decisions. Your roadmap is one of the most important things you’ll produce as a SaaS company. MORE
The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose. MORE
The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed. MORE
See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. Indicate which *company* provided a piece of feedback In productboard, you can now attribute feedback directly to a company, even if you don’t know who. Source. Product MORE
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. MORE
In Econsultancy’s 2018 B2B Digital Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends from the past few years. Technographics MORE
The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map! MORE
B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. MORE
The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score. MORE
See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. MORE
In B2B Marketing, it is common to run targeted campaigns. This is why concepts like account-based marketing have gained popularity. MORE
Choosing whether or not to gate your content has become a big topic of discussion among marketing professionals. MORE
Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later. MORE
During a recent podcast episode of Sunny Side Up , Logan Lyles of Sweet Fish Media (a Podcast production agency for B2B companies) talked about how audio content is gaining more and more attention primarily because of the way we live & work these days. MORE
B2B Related Topics Proficientz – Product Management University
DECEMBER 20, 2018
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz.
Proficientz – Product Management University
NOVEMBER 20, 2018
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz.
280 Group
JULY 30, 2018
This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.
The Product Coalition
FEBRUARY 15, 2019
In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?”
Speaker: Tim Herbig, Director, iridion
Why it’s important to integrate validation in your workflow even when working in low-traffic B2B environments. As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test.
280 Group
JUNE 15, 2018
The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map!
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Mind the Product
DECEMBER 14, 2017
And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.
Mind the Product
JUNE 28, 2018
Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later.
Proficientz – Product Management University
JANUARY 23, 2017
B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.
The Product Coalition
JULY 17, 2018
Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers.
DemandMatrix
FEBRUARY 22, 2018
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.
|
DemandMatrix
FEBRUARY 22, 2018
Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.
The Product Coalition
FEBRUARY 20, 2019
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”.
Sequent Learning
JULY 13, 2018
In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks.
Proficientz – Product Management University
JANUARY 2, 2017
The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.
DemandMatrix
JANUARY 2, 2019
During a recent podcast episode of Sunny Side Up , Logan Lyles of Sweet Fish Media (a Podcast production agency for B2B companies) talked about how audio content is gaining more and more attention primarily because of the way we live & work these days.
DemandMatrix
NOVEMBER 8, 2018
This is why B2B companies often get into contracts and associations with third party vendors to get work done efficiently and effectively. Many organizations today choose to focus on their core competence, while outsourcing other areas of work to niche-experts.
The Product Coalition
SEPTEMBER 5, 2018
Leading B2B SaaS companies are changing how products are made, how companies are built & how their customers are treated by welcoming product feedback in the right way.
The Product Coalition
DECEMBER 8, 2018
Receptive helps B2B SaaS businesses to manage their user feedback efficiently, and to make the right product decisions. Your roadmap is one of the most important things you’ll produce as a SaaS company.
Proficientz – Product Management University
FEBRUARY 20, 2017
The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.
The Product Coalition
APRIL 25, 2018
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one.
Proficientz – Product Management University
FEBRUARY 13, 2017
A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. The post 3 Dimensions of a B2B Product Portfolio Management Discipline appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth.
280 Group
JULY 16, 2018
Of course, there is more than one way to approach this, but here I’ll describe an approach that I’ve found particularly effective with B2B companies: The Steps. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.
bpma ProductHub
SEPTEMBER 14, 2018
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.
Proficientz – Product Management University
JANUARY 24, 2019
The B2B Product Manager Magazine January 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine January 2019 appeared first on Proficientz.
DemandMatrix
SEPTEMBER 21, 2018
Dreamforce, the world’s favorite (and largest) technology conference hosted by Salesforce (the world’s number 1 CRM provider) is just round the corner. It’s the biggest meet up for technology leaders. Technographics account-based marketing
Proficientz – Product Management University
SEPTEMBER 20, 2017
The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.
ProductCraft Debates
JULY 4, 2018
The post Should There Be Fewer Releases in B2B SaaS Products? Sprint mentality has made us all release-focused. Whether it’s in engineering or marketing, organizational calibration around shipping new things can cause a sense that more is necessarily better, even though we know that there are instances in which that’s not the case. But novelty is not just an obsession behind the scenes. As consumers, we also. appeared first on ProductCraft by Pendo
ProductBoard
AUGUST 23, 2017
See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input.
Proficientz – Product Management University
SEPTEMBER 20, 2017
The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.
DemandMatrix
JULY 10, 2018
Choosing whether or not to gate your content has become a big topic of discussion among marketing professionals.
DemandMatrix
JULY 10, 2018
Choosing whether or not to gate your content has become a big topic of discussion among marketing professionals.
DemandMatrix
AUGUST 3, 2018
In Econsultancy’s 2018 B2B Digital Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends from the past few years. Technographics
DemandMatrix
AUGUST 3, 2018
In Econsultancy’s 2018 B2B Digital Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends from the past few years. Technographics
ProductBoard
AUGUST 23, 2017
See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. Indicate which *company* provided a piece of feedback In productboard, you can now attribute feedback directly to a company, even if you don’t know who. Source. Product
DemandMatrix
JULY 6, 2018
In B2B Marketing, it is common to run targeted campaigns. This is why concepts like account-based marketing have gained popularity.
DemandMatrix
JULY 6, 2018
In B2B Marketing, it is common to run targeted campaigns. This is why concepts like account-based marketing have gained popularity.
Product Innovation Educators
MAY 7, 2018
A new book by O’Reilly Press discusses product management for B2B software applications. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment.
Proficientz – Product Management University
MARCH 9, 2017
The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.
Proficientz – Product Management University
MARCH 9, 2017
The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.
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