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Successful B2B product management

Mind the Product

In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.

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Enterprise B2B product management by Jason Knight

Mind the Product

In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.] B2B product management Video B2B products ProductTank

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Challenges of A B2B Product Manager

The Product Coalition

B2B product managers face a lot of challenges that are specific only to the B2B space. product-management b2b product-managerContinue reading on Product Coalition ».

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The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!

Mind the Product

What are the keys to creating innovative products for B2B customers? Read more » The post The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

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The B2B Innovator’s Map – How to get ideas from your first ten customers’ – free chapter!

Mind the Product

What are the keys to creating innovative products for B2B customers? Read more » The post The B2B Innovator’s Map – How to get ideas from your first ten customers’ – free chapter!

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Getting Quality Results from B2B Customer Interviews

ProductPlan

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

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Secrets to successful B2B product management: Part 1

Mind the Product

In the first of a 2-part series, we speak to Lori Edwards, Senior Product Manager at Niche.com, for her secrets to success in B2B product management. [.] Read more » The post Secrets to successful B2B product management: Part 1 appeared first on Mind the Product.

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Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Product Management Questions b2b product managers b2c product managers

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

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Strategic Portfolio Management: The Most Effective Product Strategy for B2B

Product Management University

In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers.

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B2B Product Manager October 2021

Product Management University

B2B Product Manager October 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager October 2021 appeared first on Proficientz. We continue the theme of preparing those coming from technical roles into product management.

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Effective Tips For B2B Product Management

The Product Coalition

product-management b2b sales project-management sales-developmentLet’s start by addressing the obvious; businesses are made up of people. Continue reading on Product Coalition ».

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B2B Product Manager August 2021

Product Management University

B2B Product Manager August 2021 Issue. Enjoy our B2B Product Manager August issue. View Previous B2B Product Manager Issues. The post B2B Product Manager August 2021 appeared first on Proficientz.

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Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

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Grow your B2B Business with a Product-led Strategy [+Webinar]

280 Group

Today’s B2B users are looking to get experience with the product they are actually buying – even before they buy or upgrade it. This upcoming webinar will dig deeper into these rules, and provide further insights into how to take on a product led growth mindset for your B2B organization.

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Proficientz Launches Product Management University for B2B

Product Management University

announced today the launch of Product Management University for B2B with three dedicated schools: The School of Product Management The School of Product Marketing The School of Product Demos. Career Growth & B2B Specialization.

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B2B Product Manager September 2021

Product Management University

B2B Product Manager September 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager September 2021 appeared first on Proficientz. The highest performing product management teams know the market as well or better than they know their products.

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B2B Product Manager June 2021

Product Management University

B2B Product Manager June 2021 Issue. Enjoy our B2B Product Manager June issue. View Previous B2B Product Manager Issues. The post B2B Product Manager June 2021 appeared first on Proficientz.

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Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

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B2B: Three Twists on Traditional Product Management

Product Management University

However, those principles take on a few unique twists in B2B (B2B2C). In B2B, you have to build products that make people better at their job. In B2B, business requirements have to be gathered from the top of the customer organization down.

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How to Create a B2B Sales Demo Script

Product Management University

What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Frequently Asked Questions About B2B Sales Demos.

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B2B Product Manager April 2021

Product Management University

B2B Product Manager April 2021 Issue. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager April 2021 appeared first on Proficientz.

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B2B Product Manager March 2021

Product Management University

Enjoy The B2B Product Manager March issue. Enjoy The B2B Product Manager March issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager March 2021 appeared first on Proficientz.

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Understanding B2B Personas and the Link Between Them. Examples of User Personas in the B2B Space.

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5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B

Product Management University

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. What is VoC and How is it Different in B2B?

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Price Transparency: Putting the customer first in B2B software

Mixpanel

This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails. The post Price Transparency: Putting the customer first in B2B software appeared first on Mixpanel.

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Build the B2B Product Manager Organization

Scott Burleson

On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization Congratulations! You’ve been promoted!

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CCO + CMO: The Unstoppable Duo of Business Growth

Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense

Join Higher Logic and two leading executives, Latane Conant, CMO at 6Sense, and Rachel Orston, CCO at SmartRecruiters, to get a firsthand look at how marketing and customer success teams can effectively partner to enhance CX and drive growth.

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B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The post B2B Product Manager June 2020 appeared first on Proficientz.

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Best Practices For Creating a B2B Frictionless Customer Experience

User Pilot

The post Best Practices For Creating a B2B Frictionless Customer Experience appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. A frictionless customer experience ensures your customers stay with you for a long time.

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? How to pick the right B2B marketing automation tech stack for your team.

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Does Social Media Posting Drive Engagement for B2B SaaS Firms?

DevelopmentCorporate

B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. The post Does Social Media Posting Drive Engagement for B2B SaaS Firms?

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Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B

Product Management University

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. What is a Product Led Growth Model In B2B?

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Guide to Creating and Distributing Effective B2B Customer Satisfaction Surveys

Userpilot

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. B2B customer satisfaction surveys are a great way to get feedback from your customers.

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The Blind Spots of B2B Product Vendors (And How to Fix Them)

Mind the Product

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.

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B2B Recruiting and Customer Research with Matthew Morrison of Braze

UserInterviews

How a B2B researcher fills his studies, builds internal relationships, and navigates recruiting B2B participants

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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz.

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