B2B Related Topics 
Mind the Product
MARCH 24, 2022
In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.
Mind the Product
DECEMBER 24, 2021
In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.] B2B product management Video B2B products ProductTank
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The Product Coalition
SEPTEMBER 7, 2021
B2B product managers face a lot of challenges that are specific only to the B2B space. product-management b2b product-managerContinue reading on Product Coalition ».
Mind the Product
AUGUST 16, 2022
What are the keys to creating innovative products for B2B customers? Read more » The post The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.
Mind the Product
AUGUST 16, 2022
What are the keys to creating innovative products for B2B customers? Read more » The post The B2B Innovator’s Map – How to get ideas from your first ten customers’ – free chapter!
ProductPlan
JANUARY 17, 2023
These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview.
Userpilot
DECEMBER 19, 2022
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.
Mind the Product
DECEMBER 8, 2021
In the first of a 2-part series, we speak to Lori Edwards, Senior Product Manager at Niche.com, for her secrets to success in B2B product management. [.] Read more » The post Secrets to successful B2B product management: Part 1 appeared first on Mind the Product.
Product Management Unpacked
SEPTEMBER 23, 2020
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Product Management Questions b2b product managers b2c product managers
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
Product Management University
JANUARY 19, 2023
In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers.
Product Management University
OCTOBER 25, 2021
B2B Product Manager October 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager October 2021 appeared first on Proficientz. We continue the theme of preparing those coming from technical roles into product management.
The Product Coalition
FEBRUARY 9, 2021
product-management b2b sales project-management sales-developmentLet’s start by addressing the obvious; businesses are made up of people. Continue reading on Product Coalition ».
Product Management University
AUGUST 12, 2021
B2B Product Manager August 2021 Issue. Enjoy our B2B Product Manager August issue. View Previous B2B Product Manager Issues. The post B2B Product Manager August 2021 appeared first on Proficientz.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
280 Group
FEBRUARY 14, 2022
Today’s B2B users are looking to get experience with the product they are actually buying – even before they buy or upgrade it. This upcoming webinar will dig deeper into these rules, and provide further insights into how to take on a product led growth mindset for your B2B organization.
Product Management University
JUNE 22, 2022
announced today the launch of Product Management University for B2B with three dedicated schools: The School of Product Management The School of Product Marketing The School of Product Demos. Career Growth & B2B Specialization.
Product Management University
SEPTEMBER 24, 2021
B2B Product Manager September 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager September 2021 appeared first on Proficientz. The highest performing product management teams know the market as well or better than they know their products.
Product Management University
JULY 6, 2021
B2B Product Manager June 2021 Issue. Enjoy our B2B Product Manager June issue. View Previous B2B Product Manager Issues. The post B2B Product Manager June 2021 appeared first on Proficientz.
Advertiser: Amplitude
As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.
Product Management University
APRIL 5, 2022
However, those principles take on a few unique twists in B2B (B2B2C). In B2B, you have to build products that make people better at their job. In B2B, business requirements have to be gathered from the top of the customer organization down.
Product Management University
JANUARY 3, 2023
What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Frequently Asked Questions About B2B Sales Demos.
Product Management University
APRIL 14, 2021
B2B Product Manager April 2021 Issue. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager April 2021 appeared first on Proficientz.
Product Management University
MARCH 3, 2021
Enjoy The B2B Product Manager March issue. Enjoy The B2B Product Manager March issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager March 2021 appeared first on Proficientz.
Speaker: Tim Herbig, Director, iridion
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.
Product Management University
DECEMBER 2, 2022
If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Understanding B2B Personas and the Link Between Them. Examples of User Personas in the B2B Space.
Product Management University
JANUARY 27, 2023
Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. What is VoC and How is it Different in B2B?
Mixpanel
JANUARY 4, 2023
This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails. The post Price Transparency: Putting the customer first in B2B software appeared first on Mixpanel.
Scott Burleson
SEPTEMBER 9, 2020
On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization Congratulations! You’ve been promoted!
Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense
Join Higher Logic and two leading executives, Latane Conant, CMO at 6Sense, and Rachel Orston, CCO at SmartRecruiters, to get a firsthand look at how marketing and customer success teams can effectively partner to enhance CX and drive growth.
Product Management University
JUNE 18, 2020
The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The post B2B Product Manager June 2020 appeared first on Proficientz.
User Pilot
JANUARY 17, 2023
The post Best Practices For Creating a B2B Frictionless Customer Experience appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. A frictionless customer experience ensures your customers stay with you for a long time.
Userpilot
NOVEMBER 16, 2022
B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? How to pick the right B2B marketing automation tech stack for your team.
DevelopmentCorporate
FEBRUARY 14, 2022
B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. The post Does Social Media Posting Drive Engagement for B2B SaaS Firms?
Product Management University
JANUARY 9, 2023
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. What is a Product Led Growth Model In B2B?
Userpilot
NOVEMBER 29, 2022
Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. B2B customer satisfaction surveys are a great way to get feedback from your customers.
Mind the Product
AUGUST 6, 2020
One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.
UserInterviews
JANUARY 4, 2022
How a B2B researcher fills his studies, builds internal relationships, and navigates recruiting B2B participants
Product Management University
NOVEMBER 17, 2020
B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz.
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