Mind the Product

DECEMBER 14, 2017

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.

B2B 171

B2B Automotive B2C Entertainment 171

First Round Review

APRIL 30, 2018

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 102

B2B Startups Strategy Marketing 102

Proficientz – Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

B2B 122

B2B Product Marketing Marketing Healthcare 122

Proficientz – Product Management University

JANUARY 2, 2017

The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.

B2B 100

B2B Healthcare Government Naming 100

ProductBoard

AUGUST 23, 2017

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input.

B2B 52

B2B Enterprise Naming Positioning 52

ProductBoard

AUGUST 23, 2017

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. Indicate which *company* provided a piece of feedback In productboard, you can now attribute feedback directly to a company, even if you don’t know who. Source. Product

B2B 40

B2B Product Management Product Manager Management 40

Proficientz – Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.

B2B 100

B2B Certifications Marketing Framework 100

Proficientz – Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.

B2B 100

B2B Marketing Framework Leadership 100

Mind the Product

MARCH 7, 2018

This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description. Give Your Product a Voice.

B2B 221

B2B User Experience Education Information 221

Proficientz – Product Management University

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Magazine 100

Magazine Demo B2B Vision 100

Proficientz – Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Magazine 100

Magazine Demo B2B Roadmap 100

Mironov Consulting

AUGUST 8, 2016

David Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers. They generously invited me to join in for this 20-minute episode.

B2B 63

B2B Marketing Messaging Product Marketing 63

UserTesting

MAY 17, 2018

Product B2B My RecruitWith UserTesting’s Live Conversation , you can now capture human insights with your own customers, employees or partners. Customer insights are in a state of evolution. Too often, the tools that we use to measure customer insights are static and … The post Capture human insights from your own customers with Live Conversation appeared first on UserTesting Blog.

Blog 43

Blog B2B 43

Mind the Product

NOVEMBER 7, 2017

Product Management Process User Experience (UX) User Research User Testing Video adapt B2B edtech education Emerging Business Models iterate London Product/Market Fit ProductTankNaimish Gohil , Founder of edtech software company Satchel , shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools.

Marketing 158

Marketing B2B Government Education 158

Good Product Manager

JUNE 7, 2017

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

B2B 40

B2B Download Framework Roadmap 40

Good Product Manager

JUNE 7, 2017

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

B2B 40

B2B Download Framework Roadmap 40

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer.

B2B 52

B2B B2C Construction Demo 52

Mironov Consulting

AUGUST 27, 2017

Drucker* makes a key insight that I think is essential for product managers: especially in B2B markets, some customer-facing groups deal with the world one account at a time , while product folks and development organizations deal with customer segments as a whole.

Banking 74

Banking B2B Enterprise Differentiation 74

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them.

Enterprise 56

Enterprise Branding B2B Engineering 56

The Product Coalition

APRIL 17, 2018

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Recently I spoke with 10 B2B sales and product experts who shared their advice on how to make product and sales teams successful.

Roadmap 56

Roadmap Document Enterprise Vision 56

The Product Coalition

APRIL 25, 2018

saas product-management product b2b product-developmentA Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption.

Document 52

Document B2B Product Marketing Marketing 52

Melissa Perri

APRIL 20, 2017

I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. What does an effective sales team look like at a product-led organization? Sales already promised it.”

B2B 186

B2B Roadmap Product Management Product Manager 186

UserVoice

SEPTEMBER 23, 2016

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight.

B2B 165

B2B Reference Product Management Product Manager 165

280 Group

APRIL 25, 2017

ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy.[continue This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different?

Product Marketing 158

Product Marketing Marketing B2B Webinar 158

Proficientz – Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips.

Demo 200

Demo Magazine Certifications B2B 200

Proficientz – Product Management University

APRIL 24, 2018

The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue. In This Issue: Blog: High-Octane Product Management. Solution Selling vs. Aspirational Selling: Mirror Image of Product Management?

Magazine 109

Magazine B2B Product Management Product Manager 109

bpma ProductHub

JUNE 12, 2017

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. A Hands-on Event on June 14th, 2017. By Garima Painuly – As product managers, we know we should obsess over our customers.

Workshop 227

Workshop Travel B2B Engineering 227

Pragmatic Marketing

MAY 23, 2018

Our company is successful in the B2B market, but is attempting to focus on a specific segment (IT service providers). I always enjoy hearing from alumni who have taken the Pragmatic Marketing Price course : I was in your Austin Class last May.

Marketing 130

Marketing B2B 130

bpma ProductHub

OCTOBER 2, 2017

He has worked for both small and large companies in the B2B software industry. How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors.

Books 210

Books Roadmap Workshop Download 210

Clever PM

SEPTEMBER 28, 2017

I’ve been working on B2B solutions for a very long time (dating almost all the way back to the turn of the millennia), and in that time I’ve come to realize that far too many applications try to be everything to everyone, and as a result really wind up serving nobody at all.

B2B 51

B2B Definition Development Product Management 51

Proficientz – Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management. The Most Basic Rule of Marketing is so Easy to Forget.

Definition 100

Definition Magazine Marketing B2B 100

Pragmatic Marketing

APRIL 9, 2018

A new survey measures the most popular and successful methods B2B marketers employ to engage with—and generate feedback from—their customers. Many companies these days claim to be “customer focused,” but there are numerous different ways to engage with clients. Methods include surveys, user group meetings, net promoter scoring, customer advisory boards, reference programs, social media groups, hosted conferences and many more.

Marketing 100

Marketing B2B Reference Management 100

Proficientz – Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. The post Dominating Your Market, Agile Role Clarification and The Price of One-Off Features appeared first on Proficientz - Product Management Training for B2B. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market.

Magazine 109

Magazine B2B Marketing Agile 109

Proficientz – Product Management University

AUGUST 28, 2017

The B2B Product Manager Magazine August 2017 is now available. The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue.

Strategy 100

Strategy Magazine Certifications B2B 100

Proficientz – Product Management University

MARCH 8, 2018

It’s much the same in B2B marketing. If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. In B2B, it’s not revenue, profitability, market share, etc. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online.

B2C 109

B2C B2B Marketing Workshop 109

bpma ProductHub

JUNE 12, 2017

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers.

Events 238

Events Testing Banking Travel 238

Proficientz – Product Management University

MAY 21, 2018

In B2B, the ultimate customer success stories demonstrate the measurable impact your products have at all levels of the organization – the users, the department heads and the C-suite. The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen. If you’re a product manager, imagine how great it would be to envision the ultimate customer success stories before you build the product.

B2B 109

B2B Messaging Naming Article 109

bpma ProductHub

APRIL 10, 2017

Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston.

Roadmap 195

Roadmap Healthcare B2B Travel 195

Proficientz – Product Management University

MARCH 11, 2017

In B2B, the easiest and best approach to innovation is to look for opportunities that are upstream or downstream of where your products are used today. In B2B, it all starts by redefining your “customer” to encompass the entire customer organization. The post Differentiation and Innovation: Your Ticket to Surviving Product Commoditization appeared first on Proficientz - Product Management Training for B2B.

Differentiation 100

Differentiation B2B Messaging Framework 100

bpma ProductHub

OCTOBER 11, 2016

With more than 25 years of sales and marketing experience, Brad Shorr is Director of Content Strategy at Straight North , a full service B2B internet marketing company that specializes in SEO, PPC and website design. Contributed by Brad Shorr.

Marketing 212

Marketing B2B Strategy Product Marketing 212