Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Product Management Questions b2b product managers b2c product managers

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The Blind Spots of B2B Product Vendors (And How to Fix Them)

Mind the Product

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. Enterprise Product Management Product Development Process B2B B2B products company culture Continuous Delivery Crm Culture Enterprise Saas User Experience Ux

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Build the B2B Product Manager Organization

Scott Burleson

On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization Congratulations! You’ve been promoted!

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Creating a Feature Request Process for B2B Product and Customer Success Teams

Mind the Product

The post Creating a Feature Request Process for B2B Product and Customer Success Teams appeared first on Mind the Product. Product Management Process B2B Customer Success Feature feature request

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Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

B2B Product Manager June 2020

Proficientz

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. ” 13 bite-size lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises and templates. The post B2B Product Manager June 2020 appeared first on Proficientz.

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B2B Product Manager Magazine July 2020

Proficientz

The B2B Product Manager July 2020. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? If you’re ready to take the next step up the career ladder, consider diving into advanced portfolio product management and marketing skills for B2B. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.

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Customer Journey Map ? B2B Marketing Rules

280 Group

The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map!

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.

B2B Product Manager Magazine November 2018

Proficientz

The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz.

B2B Product Manager Magazine April 2019

Proficientz

The B2B Product Manager Magazine April 2019 is now available. The Ultimate Product Manager Job Description for B2B. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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A simple system for PMs to talk to users in B2B SaaS

The Product Coalition

it turns out that you can directly reach users in B2B SaaS, and it doesn’t take much time to talk to them regularly when you have this simple system in place. product-manager user-research b2b customer-engagement product-management

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The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Proficientz

Is the maturation of B2B product management and marketing keeping up with the demands of the market? The 90s version of B2B product management and product marketing is highly product centric. The post The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

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Your B2B Tech Event got cancelled. Now what?

DemandMatrix

How B2B Marketing got harder with changing global picture? Since many countries are lockdown for months now, there is zero probability for B2B products. This has broken the B2B sales funnel leaving marketers with an ambiguity to push through these rigid circumstances. Well, to better understand and implement the best B2B practices that will offset the impacts of any hard times can certainly help global enterprises to withstand this ‘no-business’ era.

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Top 5 B2B Content Marketing Practices in 2020

The Product Coalition

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers.

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B2B Product Manager Magazine June 2019

Proficientz

The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success.

Product Manager Job Description for B2B

Proficientz

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A B2B Product Manager: Has to consider the dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.

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B2B Product Manager Magazine December 2018

Proficientz

The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization.

The Upside of Being a B2B Software PM

ProductCraft

In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Read more » The post The Upside of Being a B2B Software PM appeared first on ProductCraft by Pendo. Perspectives B2B Career Enterprise PM Role SaaS

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later.

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The Struggles of the B2B Software Product Manager

ProductCraft

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo. Perspectives B2B Career Enterprise PM Role

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Why do B2B Product teams need Technographic Intelligence?

DemandMatrix

B2B data Technographics technographic dataThe insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions.

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How do Technographics Drive B2B Marketing and Sales Intelligence?

DemandMatrix

The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. B2B data Technographics account-based marketingAs a result of this, sophisticated data sets and custom Marketing and Sales intelligence is becoming the new need of the hour.

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The Role of Data Analytics in B2B vs B2C Product Management

Izenda

In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. As B2B companies tackle their own unique set of challenges, integrating an internal Business Intelligence solution can lighten the load off IT and automate critical yet time-consuming processes. B2C companies tend to have more customers than B2B. Data is the currency of product management.

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The Importance of AI in B2B eCommerce

Pragmatic Marketing

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.

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The Importance of AI in B2B eCommerce

Pragmatic Marketing

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient. The importance of AI can’t be ignored for any B2B company hoping to stay competitive and profitable in the current market.

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The Ideal Product Marketing Candidate for B2B

Proficientz

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

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Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 1 Product Customization B2B products can be customized to a high degree for each enterprise client as per their needs, especially if you’re trying to provide them with a white-label solution. 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client.

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Effective design personas for B2B products

The Product Coalition

In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?” In a moment, I’ve got a huge roster of articles about the B2B buyer personas. For instance, in B2B, you might want to sell your product through the classic resellers, consulting agencies, and VARs.

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Checklist to Maximize Conversion and Delight in B2B eCommerce Checkouts

The Product Coalition

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As the product manager for Acme Corporation, you just got the roadmap prioritized to open up our B2B sales strategy on our eCommerce, so you need to make a prioritized backlog of awesomeness for identifying leads and ensuring their checkout is B2B-centric.

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How Asana builds b2b product loyalty through design

NextBigWhat

The post How Asana builds b2b product loyalty through design appeared first on NextBigWhat. [link] How Asana’s head of experience research drives product loyalty and innovation through design—and reimagines the dynamics of modern work in the process.

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4 Must-Know Factors to Improve B2B Data Quality

DemandMatrix

Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.

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B2B data: 4 critical factors to improve data quality

DemandMatrix

Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.

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BACER – Product Prioritisation Framework for B2B products

NextBigWhat

This is a common challenge I have seen across product teams when building… The post BACER – Product Prioritisation Framework for B2B products appeared first on NextBigWhat. BACER – pronounced as ??? in Hindi means “Vision” How to decide what to work on first? Product Management

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The Solutions Maturity Scale for B2B

Proficientz

The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.

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Why Product Planning for B2B should be different than B2C

The Product Coalition

Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers.

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How To Optimize B2B Pricing

Sequent Learning

In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks.

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