The Ideal Product Marketing Candidate for B2B

High Octane Product Management

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

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The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

High Octane Product Management

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.

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Trending Sources

Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

High Octane Product Management

The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.

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Hearing About Accounts, Listening for Segments

Mironov Consulting

Drucker* makes a key insight that I think is essential for product managers: especially in B2B markets, some customer-facing groups deal with the world one account at a time , while product folks and development organizations deal with customer segments as a whole.

Getting Sales + Product In Sync

Melissa Perri

I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. What does an effective sales team look like at a product-led organization? Sales already promised it.”

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New features for b2b teams

ProductBoard

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input.

Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder

UserVoice

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight.

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3 Dimensions of a B2B Product Portfolio Management Discipline

High Octane Product Management

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. The post 3 Dimensions of a B2B Product Portfolio Management Discipline appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

The B2B Product Manager Magazine October 2017 is now available. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips.

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The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

High Octane Product Management

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

High Octane Product Management

The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

High Octane Product Management

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast

Good Product Manager

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

ABM and How It Can Optimize Product Marketing

280 Group

ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy.[continue This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different?

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Yahoo to become Altaba

Under10 Playbook

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

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Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston.

The magic of subscription pricing

B2B Product Management

But with B2B, it is getting more popular now. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia. We had proposed a lump-sum payment (aka as perpetual pricing in the Product Management lingo!)

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

She is working on an enterprise B2B product. Like I said, I’ve been a skeptical audience member so if you work on an enterprise product I’m sure what you’re thinking is, “Great, this works in the consumer world, how in the world does this work in a B2B world?”

Build for the Novice, Enable the Expert

Clever PM

I’ve been working on B2B solutions for a very long time (dating almost all the way back to the turn of the millennia), and in that time I’ve come to realize that far too many applications try to be everything to everyone, and as a result really wind up serving nobody at all.

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SaaS product management explained by 6 product managers

Roadmunk

From my perspective—and I work mainly in B2B enterprise software—SaaS product management is now traditional. The B2B world has been mostly web-based since 2000, but customers managed servers in their own data centers.

Product Knowledge: Asset or Liability?

High Octane Product Management

appeared first on Proficientz - Product Management Training & Certification for B2B. Is product knowledge more of an asset or liability for a product manager? Is product knowledge important in a product management role? Absolutely! The more important question is how much product knowledge is required to be successful? If you’re not a technical product manager, you probably don’t need as much as you think.

Managing an Existing Product: Day 1

Under10 Playbook

For B2B products, if you cannot solve a company's problem or one of their many problems, they are not going to spend money to buy your product. An important skill for a product manager is the ability to parachute into an existing product and land on your feet.

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Top 3 Culprits of Underperforming Products

High Octane Product Management

If your products aren’t living up to their potential, check out our B2B product management framework and advanced product management and marketing training programs. The post Top 3 Culprits of Underperforming Products appeared first on Proficientz - Product Management Training for B2B. Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: . Vague Definition of Target Customers.

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Product Requirements in B2B Software Markets. In a B2B software market, where I’ve been a product manager, you need to go beyond just detailing user and market problems, and provide detailed definitions of the products and features to be built (both visually and with text).

Stop Blaming the User

Melissa Perri

When I was working for a B2B company, I was told I wasn’t allowed to talk to users because we would disturb them. I’m finally going home from a long business trip and I’m very excited. But my experience with United Airline’s customer service this morning completely killed my good mood.

Five Steps to Solutions-Driven Product Management

High Octane Product Management

The post Five Steps to Solutions-Driven Product Management appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

The biggest challenge for product managers?

Mind the Product

If these survey results are even partly reflective of the broader set of product professionals (especially in the B2B space), then we all live in a marketplace full of sub-optimal products.

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers.

Why Product Management Should not be Responsible for Project Management

Mind the Product

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces.

Product Manager vs Product Owner: The Simple Distinction

High Octane Product Management

Related Article: Agile is Killing the Traditional Product Manager – A Good Thing for B2B Software Companies. The post Product Manager vs Product Owner: The Simple Distinction appeared first on Proficientz - Product Management Training for B2B. In the world of agile software development, the product manager vs product owner confusion is hardly new. This problem has existed as long as software and product managers have been around. It merely has a new name.

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8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Pragmatic Marketing

Rob Jensen is vice president of marketing for Ignite Advisory Group , a consultancy that helps B2B companies manage their customer and partner advisory board programs. By Rob Jensen.

Product Management for Dummies

Product Bookshelf

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone.

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How Software Usage Analytics Can Supercharge Your Marketing

Revulytics

New ways to build customer engagement is a key area of investment for B2B leaders. Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects.

Leveraging Failure in Product Management

Roman Pichler

YouTube, for example, failed as a video-dating site and succeeded by pivoting to video-sharing site; and Google Glass failed as a consumer product and was recently re-launched as a B2B product. Why Failing Can Be Hard. If we like it or not, failure is an essential innovation ingredient.

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Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

The post Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing appeared first on Proficientz - Product Management Training for B2B. A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture?

The Recipe for a Balanced Feedback Diet

UserVoice

Not all customers are created equal, and when you’re selling B2B, not every customer is necessarily your target user. As the cliche goes, “the customer is always right.” Unfortunately, most customers can’t agree on what exactly they want.

Pricing Foundations

The Product Bistro

While much of the literature focuses on consumer products, the concepts and analyses apply equally to B2B transactions, and sales that aren’t high volume. One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price.

Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

In B2B, we’re seeing the same phenomenon. The end of the cycle. One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs.