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B2B Related Topics 
Mind the Product
MARCH 24, 2022
In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.
Mind the Product
DECEMBER 24, 2021
In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.] B2B product management Video B2B products ProductTank
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Mind the Product
AUGUST 16, 2022
What are the keys to creating innovative products for B2B customers? Read more » The post The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!
The Product Coalition
SEPTEMBER 7, 2021
B2B product managers face a lot of challenges that are specific only to the B2B space. product-management b2b product-managerContinue reading on Product Coalition ».
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.
Mind the Product
AUGUST 16, 2022
What are the keys to creating innovative products for B2B customers? Read more » The post The B2B Innovator’s Map – How to get ideas from your first ten customers’ – free chapter!
Mind the Product
DECEMBER 8, 2021
In the first of a 2-part series, we speak to Lori Edwards, Senior Product Manager at Niche.com, for her secrets to success in B2B product management. [.] Read more » The post Secrets to successful B2B product management: Part 1 appeared first on Mind the Product.
Product Management Unpacked
SEPTEMBER 23, 2020
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Product Management Questions b2b product managers b2c product managers
Product Management University
JUNE 22, 2022
announced today the launch of Product Management University for B2B with three dedicated schools: The School of Product Management The School of Product Marketing The School of Product Demos. Career Growth & B2B Specialization.
Product Management University
OCTOBER 25, 2021
B2B Product Manager October 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager October 2021 appeared first on Proficientz. We continue the theme of preparing those coming from technical roles into product management.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
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280 Group
FEBRUARY 14, 2022
Today’s B2B users are looking to get experience with the product they are actually buying – even before they buy or upgrade it. This upcoming webinar will dig deeper into these rules, and provide further insights into how to take on a product led growth mindset for your B2B organization.
The Product Coalition
FEBRUARY 9, 2021
product-management b2b sales project-management sales-developmentLet’s start by addressing the obvious; businesses are made up of people. Continue reading on Product Coalition ».
Product Management University
AUGUST 12, 2021
B2B Product Manager August 2021 Issue. Enjoy our B2B Product Manager August issue. View Previous B2B Product Manager Issues. The post B2B Product Manager August 2021 appeared first on Proficientz.
Product Management University
SEPTEMBER 24, 2021
B2B Product Manager September 2021. View Previous B2B Product Manager Issues. The post B2B Product Manager September 2021 appeared first on Proficientz. The highest performing product management teams know the market as well or better than they know their products.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
Product Management University
JULY 6, 2021
B2B Product Manager June 2021 Issue. Enjoy our B2B Product Manager June issue. View Previous B2B Product Manager Issues. The post B2B Product Manager June 2021 appeared first on Proficientz.
Product Management University
APRIL 5, 2022
However, those principles take on a few unique twists in B2B (B2B2C). In B2B, you have to build products that make people better at their job. In B2B, business requirements have to be gathered from the top of the customer organization down.
Userpilot
SEPTEMBER 28, 2022
Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping.
Product Management University
APRIL 14, 2021
B2B Product Manager April 2021 Issue. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager April 2021 appeared first on Proficientz.
Advertiser: Amplitude
As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.
Product Management University
MARCH 3, 2021
Enjoy The B2B Product Manager March issue. Enjoy The B2B Product Manager March issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager March 2021 appeared first on Proficientz.
Userpilot
SEPTEMBER 30, 2022
Best digital adoption solutions on the market for B2B companies. The post 10 Software Adoption Best Practices and Tips For B2B Companies appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.
Scott Burleson
SEPTEMBER 9, 2020
On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization Congratulations! You’ve been promoted!
Product Management University
JUNE 18, 2020
The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. The post B2B Product Manager June 2020 appeared first on Proficientz.
Speaker: Tim Herbig, Director, iridion
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers? Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.
DevelopmentCorporate
FEBRUARY 14, 2022
B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. The post Does Social Media Posting Drive Engagement for B2B SaaS Firms?
Userpilot
SEPTEMBER 29, 2022
How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation?
Userpilot
JUNE 2, 2022
What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics?
Userpilot
SEPTEMBER 28, 2022
Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping.
Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense
Join Higher Logic and two leading executives, Latane Conant, CMO at 6Sense, and Rachel Orston, CCO at SmartRecruiters, to get a firsthand look at how marketing and customer success teams can effectively partner to enhance CX and drive growth.
UserInterviews
JANUARY 4, 2022
How a B2B researcher fills his studies, builds internal relationships, and navigates recruiting B2B participants
Mind the Product
AUGUST 6, 2020
One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.
Daniel Elizalde IoT Blog
FEBRUARY 7, 2022
Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? The post Enterprise Software – A Primer for B2B Product Managers appeared first on.
Product Management University
NOVEMBER 17, 2020
B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz.
Product Management University
DECEMBER 17, 2020
B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz.
Product Management University
AUGUST 12, 2020
The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Enjoy the B2B Product Manager August 2020 issue. View Previous Issues of The B2B Product Manager.
Product Management University
OCTOBER 20, 2020
The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz.
280 Group
JULY 30, 2018
This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon.
Product Management University
JULY 15, 2020
The B2B Product Manager July 2020. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? The post B2B Product Manager Magazine July 2020 appeared first on Proficientz.
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