B2B Related Topics 
Mind the Product
APRIL 19, 2023
As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. Read more » The post What B2B companies can learn from Duolingo’s growth strategy appeared first on Mind the Product. Here's what they learned.
Mind the Product
APRIL 6, 2023
But the simplicity of the survey that made it gain popularity has its pitfalls, especially in B2B products. Read more » The post The 9 ugliest truths about NPS in B2B appeared first on Mind the Product. NPS is a widely used measure of customer satisfaction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mind the Product
APRIL 21, 2023
Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers.
Mind the Product
MARCH 24, 2022
In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.
Product Management University
JANUARY 19, 2023
In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers. Is it time to rethink your approach to product management strategy?
The Product Coalition
SEPTEMBER 7, 2021
B2B product managers face a lot of challenges that are specific only to the B2B space. Continue reading on Product Coalition ».
Advertisement
Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.
Advertiser: Daniel Elizalde
Product Leader: Learn a proven framework for building B2B SaaS and IoT products. Lead with confidence knowing you have the skills to reduce uncertainty, increase alignment, and maximize impact!
Advertisement
As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.
Advertiser: Amplitude
B2B & SaaS. While it can be difficult to fathom the magnitude of this change, this new study from Amplitude makes it easier to comprehend! See what changed across these 5 industries: Consumer Tech. Streaming Media. eCommerce & Marketplaces. Download the eBook now to see what you might be missing, and how you can prepare for the future!
Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense
In today’s complex and digital world, B2B buyers are relying more on trusted sources such as review sites, online searches, and peer-to-peer insights––instead of vendor-provided information––when it comes time to make purchasing decisions.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product. Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization!
Speaker: Tim Herbig, Director, iridion
Why it’s important to integrate validation in your workflow even when working in low-traffic B2B environments. In this webinar, you will learn: Which role analytics should play in your overall toolset of being a (maturing) Product Manager. How to create a product culture which is data-informed , not data-driven.
Speaker: Daniel Elizalde - Product Executive and Advisor
Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.” To increase your chances of success, you need to drive your team through a series of clear, actionable milestones that demonstrate you are going in the right direction.
Expert insights. Personalized for you.
189 
Let's personalize your content