B2B Related Topics 
Mind the Product
OCTOBER 13, 2023
Deepak Deolalikar, an experienced B2B product leader, discusses the key disciplines that good product teams must follow to find success in B2B products. Read more » The post The hallmarks of good and poor B2B product teams appeared first on Mind the Product.
Mind the Product
NOVEMBER 13, 2023
Read more » The post Deep dive: How technical should a B2B product manager be? What are the core technical areas that a product manager should potentially know?Let’s Let’s deep dive into what technical skills we are talking about and which are important to know about. appeared first on Mind the Product.
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Mind the Product
OCTOBER 13, 2023
B2B product manager Niraj Upadhyay shares some of the lessons he's learned from doing in-app experiments. Read more » The post In-app experiments in B2B: Navigating challenges in product discovery appeared first on Mind the Product.
Mind the Product
APRIL 19, 2023
As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. Read more » The post What B2B companies can learn from Duolingo’s growth strategy appeared first on Mind the Product. Here's what they learned.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Mind the Product
APRIL 6, 2023
But the simplicity of the survey that made it gain popularity has its pitfalls, especially in B2B products. Read more » The post The 9 ugliest truths about NPS in B2B appeared first on Mind the Product. NPS is a widely used measure of customer satisfaction.
Mind the Product
MARCH 24, 2022
In this Ask me Anything (AMA) session for Prioritised members, our line-up of experts shared their thoughts and insights on being successful in B2B product management. [.] Read more » The post Successful B2B product management appeared first on Mind the Product.
Advertiser: ZoomInfo
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Advertiser: ZoomInfo
Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
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