PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.

B2B 249

Customer Journey Map – B2B Marketing Rules

280 Group

The path of B2B buyers traverses multiple channels and stages: from the prospect’s first recognition of a need through their adoption and reordering (or referral) of your product. You’ve created a B2B Customer Journey Map!

B2B 173

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

B2B 185

Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure. Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics.

B2B 109

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. This doesn’t mean they don’t care about usability, but I think that given the option, buyers of B2B software are willing to pay to solve a problem or an issue first and worry if it looks pretty later.

B2C 119

Why Product Planning for B2B should be different than B2C

The Product Coalition

Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In B2B, you operate on a dramatically different order of magnitude of customer numbers.

B2C 78

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

B2B 122

B2B data: 4 critical factors to improve data quality

DemandMatrix

Your B2B data should be an asset on your balance sheet, not a liability. B2B dataMaking your data invaluable to your organization requires the right approach. To start with, improving the quality of your data is not a one-time event.

B2B 52

2018: Product Feedback Trends in B2B SaaS

The Product Coalition

Leading B2B SaaS companies are changing how products are made, how companies are built & how their customers are treated by welcoming product feedback in the right way.

B2B 78

The Solutions Maturity Scale for B2B

Proficientz – Product Management University

The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.

B2B 100

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Dreamforce, Salesforce and Best-fit CRMs for your B2B Company

DemandMatrix

Dreamforce, the world’s favorite (and largest) technology conference hosted by Salesforce (the world’s number 1 CRM provider) is just round the corner. It’s the biggest meet up for technology leaders. Technographics account-based marketing

B2B 60

Perfect Your Value Proposition – B2B Marketing Rules

280 Group

Of course, there is more than one way to approach this, but here I’ll describe an approach that I’ve found particularly effective with B2B companies: The Steps. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

B2B 49

Why should you use Gated Content to Boost your B2B Conversions?

DemandMatrix

Generating leads from content marketing is a key cornerstone for business success. Content marketers spend lots of time and resources in putting together their content strategy- the content types and topics they’ll cover including its projected reach, the promotions etc. Content Marketing

B2B 52

Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

Proficientz – Product Management University

The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

3 Dimensions of a B2B Product Portfolio Management Discipline

Proficientz – Product Management University

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. The post 3 Dimensions of a B2B Product Portfolio Management Discipline appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth.

B2B 100

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

First Round Review

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 112

Should There Be Fewer Releases in B2B SaaS Products?

ProductCraft Debates

The post Should There Be Fewer Releases in B2B SaaS Products? Sprint mentality has made us all release-focused. Whether it’s in engineering or marketing, organizational calibration around shipping new things can cause a sense that more is necessarily better, even though we know that there are instances in which that’s not the case. But novelty is not just an obsession behind the scenes. As consumers, we also. appeared first on ProductCraft by Pendo

B2B 47

5 Common Mistakes B2B Marketers Make When Gating Content

DemandMatrix

Choosing whether or not to gate your content has become a big topic of discussion among marketing professionals.

B2B 56

The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

Proficientz – Product Management University

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.

B2B 100

5 Mistakes B2B Marketers Make When Gating Content

DemandMatrix

Choosing whether or not to gate your content has become a big topic of discussion among marketing professionals.

B2B 52

New features for b2b teams

ProductBoard

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input.

B2B 52

How Technographics can help create better Customer Experiences for B2B Marketers

DemandMatrix

In Econsultancy’s 2018 B2B Digital Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends from the past few years. Technographics

B2B 52

How Technographics can help create better Customer Experiences for B2B Marketers

DemandMatrix

In Econsultancy’s 2018 B2B Digital Trends report, companies had stated that the most exciting opportunity for the year is customer experience. And guess what? This was ahead of content marketing and mobile marketing too, two of the focus trends from the past few years. Technographics

B2B 52

The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

Proficientz – Product Management University

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Here are the three biggest reasons. 1. Customer Value is All But Guaranteed.

B2B 100

3 Ways B2B Marketers can up their ROI from Account-based Marketing

DemandMatrix

In B2B Marketing, it is common to run targeted campaigns. This is why concepts like account-based marketing have gained popularity.

B2B 52

3 Ways B2B Marketers can up their ROI from Targeted Marketing

DemandMatrix

In B2B Marketing, it is common to run targeted campaigns. This is why concepts like account-based marketing have gained popularity.

B2B 52

TEI 175: Building B2B products – with Blair Reeves & Benjamin Gaines

Product Innovation Educators

A new book by O’Reilly Press discusses product management for B2B software applications. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment.

B2B 62

New features for b2b teams

ProductBoard

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. Indicate which *company* provided a piece of feedback In productboard, you can now attribute feedback directly to a company, even if you don’t know who. Source. Product

B2B 40

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz – Product Management University

The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz – Product Management University

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Adventures in Product Feedback: Q&A with a Trailblazer in B2B SaaS

The Product Coalition

Thanks to Jay Reed, Flickr We were recently lucky enough to spend some time with a talented team building a new B2B SaaS product within a global organization. Putting out poor quality work can affect customer perception of your product and your brand as well, especially in a B2B settings.

B2B 78

FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Mironov Consulting

David Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers. They generously invited me to join in for this 20-minute episode.

B2B 63

Who is “the Customer?” by Luke Taylor

Mind the Product

The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Business Strategy Product Management Skills Product Strategy Video B2B products customer behaviour customer interactions Decision Making product management ProductTank London

B2C 116

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast

Good Product Manager

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

B2B 60

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast

Good Product Manager

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

B2B 60

What it’s like being a B2B product manager — Part 1

The Product Coalition

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer.

B2B 78

I Was a Product Manager Before It Was Cool

ProductCraft

Perspectives Agile B2B PM Role2004 feels like a century ago. Think about it. We didn’t have Airbnb and Uber. It would be three more years before the first iPhone would make its appearance, two years before the launch of AWS, and almost a full decade before the emergence of Slack.

B2B 55

Technographics - The Next Big Thing For Every Data Driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. There have always been different data types to influence a B2B marketer’s future marketing strategies. If you’re a data-loving B2B marketer, you’ll adore Technographics.

B2C 52

Technographics- The Next Big Thing for Every Data-driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. There have always been different data types to influence a B2B marketer’s future marketing strategies. If you’re a data-loving B2B marketer, you’ll adore Technographics.

B2C 52

Getting the Best Products to Speak for Themselves

Mind the Product

This approach is pretty common in B2B companies: in a world of high-touch sales cycles and complex products, getting hands-on with support requests and product problems used to be an important part of the product manager’s job description. Give Your Product a Voice.

B2B 143

5 companies improving relevance & customer experience with big data.

DemandMatrix

If you work in a B2B company and would like to improve the quality of your sales and marketing data, you might want to consider how a few companies are using data to disrupt markets. In the process, you may be able to use these examples to help executive leadership in your company commit the necessary resources to lasting improvements in B2B data quality. B2B data

5 companies improving relevance & customer experience with big data.

DemandMatrix

If you work in a B2B company and would like to improve the quality of your sales and marketing data, you might want to consider how a few companies are using data to disrupt markets. In the process, you may be able to use these examples to help executive leadership in your company commit the necessary resources to lasting improvements in B2B data quality. B2B data