The Ideal Product Marketing Candidate for B2B

High Octane Product Management

B2B Product Marketing Job Description. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it.

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Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

High Octane Product Management

The February Issue of The B2B Product Manager is now available. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

Trending Sources

FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Mironov Consulting

David Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers. They generously invited me to join in for this 20-minute episode.

B2B 4

Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder

UserVoice

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight.

The Solutions Maturity Scale for B2B

High Octane Product Management

The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers. The stronger the alignment, the higher your score.

B2B 2

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

High Octane Product Management

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast

Good Product Manager

Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” ” and “How can product managers avoid the ‘one-off’ practice that some B2B organizations find themselves in – customizing a product for each customer?” SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

B2B 0

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

She is working on an enterprise B2B product. Like I said, I’ve been a skeptical audience member so if you work on an enterprise product I’m sure what you’re thinking is, “Great, this works in the consumer world, how in the world does this work in a B2B world?”

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston.

ABM and How It Can Optimize Product Marketing

280 Group

ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy.[continue This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different?

Yahoo to become Altaba

Under10 Playbook

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

B2C 39

Product Requirements: Using a Written or Visual Framework

Mind the Product

Product Requirements in B2B Software Markets. In a B2B software market, where I’ve been a product manager, you need to go beyond just detailing user and market problems, and provide detailed definitions of the products and features to be built (both visually and with text).

The biggest challenge for product managers?

Mind the Product

If these survey results are even partly reflective of the broader set of product professionals (especially in the B2B space), then we all live in a marketplace full of sub-optimal products.

Top 3 Culprits of Underperforming Products

High Octane Product Management

If your products aren’t living up to their potential, check out our B2B product management framework and advanced product management and marketing training programs. The post Top 3 Culprits of Underperforming Products appeared first on Proficientz - Product Management Training for B2B. Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: . Vague Definition of Target Customers.

Blog 31

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight.

Product Manager vs Product Owner: The Simple Distinction

High Octane Product Management

Related Article: Agile is Killing the Traditional Product Manager – A Good Thing for B2B Software Companies. The post Product Manager vs Product Owner: The Simple Distinction appeared first on Proficientz - Product Management Training for B2B. In the world of agile software development, the product manager vs product owner confusion is hardly new. This problem has existed as long as software and product managers have been around. It merely has a new name.

8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Pragmatic Marketing

Rob Jensen is vice president of marketing for Ignite Advisory Group , a consultancy that helps B2B companies manage their customer and partner advisory board programs. By Rob Jensen.

How Software Usage Analytics Can Supercharge Your Marketing

Revulytics

New ways to build customer engagement is a key area of investment for B2B leaders. Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects.

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

The post Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing appeared first on Proficientz - Product Management Training for B2B. A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture?

Product Management for Dummies

Product Bookshelf

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone.

Are Your User Surveys Telling You Enough?

Revulytics

As B2B marketing professionals (and the majority of us focused on enterprise software) we may sometimes feel as though our storytelling jobs are a bit more difficult. In a delightful new spot for Samsung’s Gear VR , an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s “Rocket Man.”

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

If you run a B2C product with take-it-or-leave-it pricing, the quantitative step may be easier than in a B2B model with negotiated deals. Nearly every product manager I speak to desires to be a leader in his or her organization.

What makes effective decision making so challenging for product managers?

Mind the Product

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. How can a product manager make effective decisions about the direction of their product?

How to Create a Strategic Portfolio Roadmap

High Octane Product Management

It’s the new B2B product management! Wealth made simple: news and articles from IRC Wealth. Atlanta, GA March 28, 2017: $795 per person. Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision.

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

The B2B team focuses on the revenue bearing products, and the B2D (business to developer) team focuses on the community products, such as Q&A, developer documentation, and their job board. Alexa Scordato is the VP of marketing at Stack Overflow.

Vision vs. Strategy

svpg

There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g. Overview. In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions.

Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Why "Voice of the User" is not "Voice of the Customer" in #B2B [link] #prodmgmt #prodmktg #cx. Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Identifying Non-Customers for “Customer” Interviews.

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Pricing Foundations

The Product Bistro

While much of the literature focuses on consumer products, the concepts and analyses apply equally to B2B transactions, and sales that aren’t high volume. One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price.

Hiring the Right Product Manager

High Octane Product Management

The post Hiring the Right Product Manager appeared first on Proficientz - Product Management Training for B2B. When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders.

Virtual reality and your product development process

Mind the Product

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services.

Reference Pricing

The Product Bistro

The concept of reference price is powerful in the consumer world, and spills over into the realm of B2B marketing and pricing strategies. Completely unrelated to my usual posting, I had an interesting discussion on Facebook today about the changes that consumers are experiencing.

Using Analytics to Raise Prices and win new Customers

Mind the Product

All purchases (even B2B) are made on an emotional level (thanks lizard brain !). In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Blindly following data can lead to some bad things. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause all sorts of anomalies.

Getting into Design Sprints – an AMA Interview

Mind the Product

70% of my experience with Design Sprints is B2B, so most often the sponsor/client can make arrangements ahead of (or during) the sprint.

Upcoming SiriusDecisions Product Management Webcasts

Good Product Manager

Who is responsible for understanding buyer / user needs in your #b2b org: #prodmgmt #prodmktg #sales #ux ? Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers.

Creating product teams–and other innovation insights for product managers July 1, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The 4 key customer experience competencies B2B product managers should master. (1) Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. .

The Recipe for a Balanced Feedback Diet

UserVoice

Not all customers are created equal, and when you’re selling B2B, not every customer is necessarily your target user. As the cliche goes, “the customer is always right.” Unfortunately, most customers can’t agree on what exactly they want.

SiriusDecisions 2015 Summit Recap

Good Product Manager

Business2Community: SiriusDecisions Summit 2015: The Un-Death of B2B Sales. SiriusDecisions 2015 Summit: Recap. The 10th Annual SiriusDecisions Summit was held May 12-15, 2015 in Nashville, with 2300+ delegates getting together for 4 days of discussion on best practices and emerging trends for business-to-business sales, marketing and product leaders. I presented two sessions: The Keys to Succeeding With Integrated Solutions.

The “Why” Behind Your Product Roadmap

bpma ProductHub

He has worked for both small and large companies in the B2B software industry. By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business.

B2B 11

Sales Channel Considerations

The Product Bistro

Most of my experience is with B2B sales, and mostly of hardware, or hardware/software combinations. One advantage of my many career stops, and the multitude of different industries I have been associated with is the wide range of experience with different sales organization structures. When you are putting together a business, the sales channel is one of the crucial early decisions to make, and your early choices can have lasting ramifications on your long term business.