INDUSTRY INSIGHTS YOUR PEERS ARE READING
The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform. MORE
The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. MORE
Press Monthly subscription: N/A Fee per PR: USD223–527 Distribution Channels: website, magazine, TV, newspaper, radio, SNS (In Japan) Number of Distribution Channels : 10,000 lists, 7,500 media (In Japan) 2. In Japan, online press release service is often used for news release. MORE
The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates. MORE
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. MORE
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz. MORE
The B2B Product Manager Magazine July 2018 is now available. Join our mailing list and get the monthly magazine delivered right to your inbox. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process – discovery and demos – with tips for getting better results on both fronts. MORE
A podcast or industry magazine has a continuous need for new content which you can provide. Most tech organizations build most or all of the technology needed for their products. But should you? MORE
Image from Smashing Magazine. There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology. MORE
The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. MORE
This would have been just fine if it were not for the fact that the Costco golf ball got a favorable review in a popular golf magazine against the Titleist ProVI. A major golfing magazine compared the two balls and the Costco ball came out on top. MORE
The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue. In This Issue: Blog: High-Octane Product Management. Solution Selling vs. Aspirational Selling: Mirror Image of Product Management? MORE
You can advertise in trade journals, local or national newspapers, or magazines. Recruiting skilled candidates is a competitive proposition in today’s job market. Consequently, having the right recruitment methods and adding in a little creativity will help your company stand out and find the best candidates for open positions. First and foremost, determine where you’re most likely to find your ideal candidate. MORE
The B2B Product Manager Magazine August 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. MORE
Flipboard is a personal magazine filled with the things each reader cares about. The challenge. It allows people to easily find content and connect with others who share common interests. Some of the app’s most passionate users are curators who … The post Flipboard Partners with UserTesting to Understand the Full Impact of Its Third Generation appeared first on UserTesting Blog. Product MORE
The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best. MORE
Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Harvard Business Review published this article in its print magazine and later online about how a correlation in customer data does not lead to casualty. Many entrepreneurs and product managers write about the skills they brought to the table and those they learned along the way. MORE
Finally, pay attention to corporate emails, newsletters, and magazines to see if developments in your company affect your product, such as changes in senior and executive management, changes in the business strategy including acquisitions and spin-offs, and changes in the development group. [1] MORE
Publications like CIO Magazine often list the top initiatives of corporate tech and IT executives for the coming year. Customer interviews are an important component of the product development process. MORE
Day One Takeaways From The Business Of Software Conference – Abby Sorensen, Software Executive Magazine. Business of Software Conference USA 2018: What You Missed – Abby Sorensen, Software Executive Magazine. MORE
The B2B Product Manager Magazine January 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine January 2019 appeared first on Proficientz. MORE
These, along with magazine ads and billboards were some of the ways that cigarette product managers attempted to reach out and capture nonsmokers and the next generation of smokers. MORE
By Holt Hackney, Originally Printed in Architecture and Governance Magazine. The post Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees” appeared first on Agile Velocity. MORE
The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. We also share a few tips and tricks for clarifying the product manager and product owner roles, plus the price you’re ultimately paying for one-off custom features. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management. MORE
Fortune magazine estimates that in the US alone people with disabilities spend a trillion dollars each year – and more than $200 billion of that is discretionary income. Are your web sites and applications accessible to people with disabilities? MORE
As The New York Times Magazine put it: No one wants to put on a “work face Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity. MORE
67 The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. The February Issue of The B2B Product Manager is now available. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose. MORE
The B2B Product Manager Magazine September 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. MORE
Do regular research, attend trade shows and conferences, and consult journals, magazines, and user forums, for example. Increase Your Referent Power. Your first power source is your ability to influence others based on your personality and interpersonal skills. MORE
Flipboard is a personal magazine filled with the things each reader cares about. The challenge. It allows people to easily find content and connect with others who share common interests. Some of the app’s most passionate users are curators who … The post Flipboard Partners with UserTesting to Understand the Full Impact of Its Third Generation appeared first on UserTesting Blog. Product MORE
The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. MORE
The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Last but not least, check out our brand new lineup of training programs and flat rate fee structure. MORE
The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform. MORE
The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management. MORE
In 2009, BlackBerry was named by Fortune magazine as the fastest growing company in the world. As 2018 draws to a close, it seems natural to look back and sum up the year we are leaving behind. MORE
The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management. The Most Basic Rule of Marketing is so Easy to Forget. MORE
The B2B Product Manager Magazine October 2017 is now available. MORE
Lifestyle magazine Sport360.fit mainly speaks to the women of Dubai. Its parent company already had a successful sports magazine read mostly by men. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. The post UX Case Study: How We Designed A Bilingual Lifestyle Magazine appeared first on UX Studio. In this UX case study we show how we designed Sport360.fit. MORE
For example, Mr. Hayato Ikeda, one of the most famous professional blogger said, on his blog , he is earning 500 USD from own paid magazine with 5 USD monthly subscription every day. While Mr. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine. MORE
The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature article this month focuses on an easier way to identify what’s most important to your target customers. Problems aren’t the headline. Enjoy our May issue. MORE
Magazine Related Topics Proficientz – Product Management University
DECEMBER 20, 2018
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz.
Proficientz – Product Management University
NOVEMBER 20, 2018
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz.
Proficientz – Product Management University
FEBRUARY 20, 2017
The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. The February Issue of The B2B Product Manager is now available. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.
Proficientz – Product Management University
JANUARY 24, 2019
The B2B Product Manager Magazine January 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine January 2019 appeared first on Proficientz.
UX Studio
APRIL 10, 2018
Lifestyle magazine Sport360.fit mainly speaks to the women of Dubai. Its parent company already had a successful sports magazine read mostly by men. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. The post UX Case Study: How We Designed A Bilingual Lifestyle Magazine appeared first on UX Studio. In this UX case study we show how we designed Sport360.fit.
Agile Velocity
NOVEMBER 12, 2018
By Holt Hackney, Originally Printed in Architecture and Governance Magazine. The post Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees” appeared first on Agile Velocity.
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Proficientz – Product Management University
MARCH 9, 2017
The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.
dscout People Nerds
JANUARY 9, 2019
New York Times Magazine columnist David Marchese breaks down the art of conversation
Proficientz – Product Management University
SEPTEMBER 21, 2018
The B2B Product Manager Magazine September 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.
Proficientz – Product Management University
AUGUST 23, 2018
The B2B Product Manager Magazine August 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.
Proficientz – Product Management University
JULY 27, 2018
The B2B Product Manager Magazine July 2018 is now available. Join our mailing list and get the monthly magazine delivered right to your inbox. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process – discovery and demos – with tips for getting better results on both fronts.
|
Proficientz – Product Management University
NOVEMBER 2, 2017
The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.
Ken Norton
MAY 17, 2016
As The New York Times Magazine put it: No one wants to put on a “work face Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity.
Proficientz – Product Management University
APRIL 24, 2018
The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue. In This Issue: Blog: High-Octane Product Management. Solution Selling vs. Aspirational Selling: Mirror Image of Product Management?
Proficientz – Product Management University
MARCH 27, 2018
The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management. The Most Basic Rule of Marketing is so Easy to Forget.
Messages that Matter
SEPTEMBER 26, 2017
The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best.
Proficientz – Product Management University
JUNE 6, 2018
The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature article this month focuses on an easier way to identify what’s most important to your target customers. Problems aren’t the headline. Enjoy our May issue.
Proficientz – Product Management University
JANUARY 30, 2018
The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates.
Proficientz – Product Management University
JUNE 26, 2017
The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. We also share a few tips and tricks for clarifying the product manager and product owner roles, plus the price you’re ultimately paying for one-off custom features. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management.
Business of Software Conference
NOVEMBER 1, 2018
Day One Takeaways From The Business Of Software Conference – Abby Sorensen, Software Executive Magazine. Business of Software Conference USA 2018: What You Missed – Abby Sorensen, Software Executive Magazine.
Proficientz – Product Management University
AUGUST 28, 2017
The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Last but not least, check out our brand new lineup of training programs and flat rate fee structure.
Proficientz – Product Management University
MAY 24, 2017
The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management.
Proficientz – Product Management University
APRIL 18, 2017
The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform.
Proficientz – Product Management University
APRIL 18, 2017
The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform.
Under10 Playbook
MAY 23, 2018
A podcast or industry magazine has a continuous need for new content which you can provide. Most tech organizations build most or all of the technology needed for their products. But should you?
Proficientz – Product Management University
NOVEMBER 2, 2017
The B2B Product Manager Magazine October 2017 is now available.
The Accidental Product Manager
FEBRUARY 11, 2019
These, along with magazine ads and billboards were some of the ways that cigarette product managers attempted to reach out and capture nonsmokers and the next generation of smokers.
Roman Pichler
APRIL 19, 2017
Do regular research, attend trade shows and conferences, and consult journals, magazines, and user forums, for example. Increase Your Referent Power. Your first power source is your ability to influence others based on your personality and interpersonal skills.
Roman Pichler
MAY 10, 2017
Finally, pay attention to corporate emails, newsletters, and magazines to see if developments in your company affect your product, such as changes in senior and executive management, changes in the business strategy including acquisitions and spin-offs, and changes in the development group. [1]
I Wonder The Value
JANUARY 26, 2016
For example, Mr. Hayato Ikeda, one of the most famous professional blogger said, on his blog , he is earning 500 USD from own paid magazine with 5 USD monthly subscription every day. While Mr. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine.
ProductPlan
FEBRUARY 6, 2019
Publications like CIO Magazine often list the top initiatives of corporate tech and IT executives for the coming year. Customer interviews are an important component of the product development process.
Craft.io
DECEMBER 21, 2018
In 2009, BlackBerry was named by Fortune magazine as the fastest growing company in the world. As 2018 draws to a close, it seems natural to look back and sum up the year we are leaving behind.
UserTesting
MAY 21, 2015
Flipboard is a personal magazine filled with the things each reader cares about. The challenge. It allows people to easily find content and connect with others who share common interests. Some of the app’s most passionate users are curators who … The post Flipboard Partners with UserTesting to Understand the Full Impact of Its Third Generation appeared first on UserTesting Blog. Product
UserTesting
MAY 21, 2015
Flipboard is a personal magazine filled with the things each reader cares about. The challenge. It allows people to easily find content and connect with others who share common interests. Some of the app’s most passionate users are curators who … The post Flipboard Partners with UserTesting to Understand the Full Impact of Its Third Generation appeared first on UserTesting Blog. Product
I Wonder The Value
MAY 8, 2016
Press Monthly subscription: N/A Fee per PR: USD223–527 Distribution Channels: website, magazine, TV, newspaper, radio, SNS (In Japan) Number of Distribution Channels : 10,000 lists, 7,500 media (In Japan) 2. In Japan, online press release service is often used for news release.
The Accidental Product Manager
MAY 21, 2018
This would have been just fine if it were not for the fact that the Costco golf ball got a favorable review in a popular golf magazine against the Titleist ProVI. A major golfing magazine compared the two balls and the Costco ball came out on top.
Userzoom
AUGUST 17, 2017
Fortune magazine estimates that in the US alone people with disabilities spend a trillion dollars each year – and more than $200 billion of that is discretionary income. Are your web sites and applications accessible to people with disabilities?
Hutwork
SEPTEMBER 20, 2017
You can advertise in trade journals, local or national newspapers, or magazines. Recruiting skilled candidates is a competitive proposition in today’s job market. Consequently, having the right recruitment methods and adding in a little creativity will help your company stand out and find the best candidates for open positions. First and foremost, determine where you’re most likely to find your ideal candidate.
Hutwork
MARCH 9, 2018
Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Harvard Business Review published this article in its print magazine and later online about how a correlation in customer data does not lead to casualty. Many entrepreneurs and product managers write about the skills they brought to the table and those they learned along the way.
Userzoom
MARCH 27, 2018
Image from Smashing Magazine. There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology.
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