INDUSTRY INSIGHTS YOUR PEERS ARE READING
The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform. MORE
The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. MORE
The B2B Product Manager Magazine April 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. MORE
The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates. MORE
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. MORE
News and World Report, the Fortune 100, Software Magazine 100, and the Top 100 UK Universities and Top 100 UK Manufacturing Firms as determined by Hoovers. Commercial Value of Unlicensed Software in North America and Western Europe. MORE
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz. MORE
The B2B Product Manager Magazine July 2018 is now available. Join our mailing list and get the monthly magazine delivered right to your inbox. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process – discovery and demos – with tips for getting better results on both fronts. MORE
A podcast or industry magazine has a continuous need for new content which you can provide. Most tech organizations build most or all of the technology needed for their products. But should you? MORE
The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. MORE
At the time, Broadcasters magazines and book publishers were trying to figure out how to get their content online. magazine. was a spin-off for teenage girls from Cosmopolitan magazine. MORE
The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue. In This Issue: Blog: High-Octane Product Management. Solution Selling vs. Aspirational Selling: Mirror Image of Product Management? MORE
The B2B Product Manager Magazine August 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. MORE
The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best. MORE
Day One Takeaways From The Business Of Software Conference – Abby Sorensen, Software Executive Magazine. Business of Software Conference USA 2018: What You Missed – Abby Sorensen, Software Executive Magazine. MORE
The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. MORE
The B2B Product Manager Magazine January 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine January 2019 appeared first on Proficientz. MORE
By Holt Hackney, Originally Printed in Architecture and Governance Magazine. The post Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees” appeared first on Agile Velocity. MORE
The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. We also share a few tips and tricks for clarifying the product manager and product owner roles, plus the price you’re ultimately paying for one-off custom features. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management. MORE
In fact, Foreign Affairs Magazine notes that more than 98% of all stored information in the world today is digital. The interconnectivity of tech devices and their capacity to process data continues to improve. MORE
As The New York Times Magazine put it: No one wants to put on a “work face Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity. MORE
67 The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. The February Issue of The B2B Product Manager is now available. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose. MORE
The B2B Product Manager Magazine September 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. MORE
The B2B Product Manager Magazine February 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine February 2019 appeared first on Proficientz. MORE
The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. MORE
The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Last but not least, check out our brand new lineup of training programs and flat rate fee structure. MORE
The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform. MORE
The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management. MORE
The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management. The Most Basic Rule of Marketing is so Easy to Forget. MORE
And Money magazine ranked being a software product manager as one of their top ten jobs. This article draws on multiple sources to provide Product Manager salary data. MORE
The B2B Product Manager Magazine October 2017 is now available. MORE
Receiving a 4.5/5 and an Editor’s Choice award from PC Magazine in 2017, Asana is a work management platform that business teams use to stay focused on projects, goals, and day-to-day tasks. Named the top-rated online payroll software of 2018 by PC Magazine, Gusto is a platform for payroll, human resource management, and administration capabilities. MORE
Lifestyle magazine Sport360.fit mainly speaks to the women of Dubai. Its parent company already had a successful sports magazine read mostly by men. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. The post UX Case Study: How We Designed A Bilingual Lifestyle Magazine appeared first on UX Studio. In this UX case study we show how we designed Sport360.fit. MORE
I actually read this in a running magazine about pronation when I was training for a half marathon, but realized this is a guiding life principle.? For our next installment of the Women in Product Management Series I interviewed Jeannie Griffin, Vice President of Products and Technology Solutions at BCD Meetings and Events. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management? I love telling this story.? MORE
The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature article this month focuses on an easier way to identify what’s most important to your target customers. Problems aren’t the headline. Enjoy our May issue. MORE
Magazine Related Topics 
Proficientz – Product Management University
APRIL 30, 2019
The B2B Product Manager Magazine April 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz.
Proficientz – Product Management University
JUNE 11, 2019
The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz.
Proficientz – Product Management University
DECEMBER 20, 2018
The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz.
Proficientz – Product Management University
NOVEMBER 20, 2018
The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz.
Proficientz – Product Management University
FEBRUARY 20, 2017
The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. The February Issue of The B2B Product Manager is now available. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.
Proficientz – Product Management University
JANUARY 24, 2019
The B2B Product Manager Magazine January 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine January 2019 appeared first on Proficientz.
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Proficientz – Product Management University
MARCH 9, 2017
The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.
Proficientz – Product Management University
MARCH 9, 2017
The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.
Agile Velocity
NOVEMBER 12, 2018
By Holt Hackney, Originally Printed in Architecture and Governance Magazine. The post Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees” appeared first on Agile Velocity.
Proficientz – Product Management University
FEBRUARY 28, 2019
The B2B Product Manager Magazine February 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine February 2019 appeared first on Proficientz.
dscout People Nerds
JANUARY 9, 2019
New York Times Magazine columnist David Marchese breaks down the art of conversation
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280 Group
JULY 31, 2019
At the time, Broadcasters magazines and book publishers were trying to figure out how to get their content online. magazine. was a spin-off for teenage girls from Cosmopolitan magazine.
Proficientz – Product Management University
SEPTEMBER 21, 2018
The B2B Product Manager Magazine September 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.
Proficientz – Product Management University
AUGUST 23, 2018
The B2B Product Manager Magazine August 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.
Proficientz – Product Management University
JULY 27, 2018
The B2B Product Manager Magazine July 2018 is now available. Join our mailing list and get the monthly magazine delivered right to your inbox. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process – discovery and demos – with tips for getting better results on both fronts.
Ken Norton
MAY 17, 2016
As The New York Times Magazine put it: No one wants to put on a “work face Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity.
Proficientz – Product Management University
NOVEMBER 2, 2017
The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.
Proficientz – Product Management University
APRIL 24, 2018
The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue. In This Issue: Blog: High-Octane Product Management. Solution Selling vs. Aspirational Selling: Mirror Image of Product Management?
Proficientz – Product Management University
MARCH 27, 2018
The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management. The Most Basic Rule of Marketing is so Easy to Forget.
280 Group
FEBRUARY 22, 2019
And Money magazine ranked being a software product manager as one of their top ten jobs. This article draws on multiple sources to provide Product Manager salary data.
Messages that Matter
SEPTEMBER 26, 2017
The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best.
Revulytics
SEPTEMBER 27, 2019
News and World Report, the Fortune 100, Software Magazine 100, and the Top 100 UK Universities and Top 100 UK Manufacturing Firms as determined by Hoovers. Commercial Value of Unlicensed Software in North America and Western Europe.
Proficientz – Product Management University
JANUARY 30, 2018
The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates.
Proficientz – Product Management University
JUNE 6, 2018
The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature article this month focuses on an easier way to identify what’s most important to your target customers. Problems aren’t the headline. Enjoy our May issue.
Proficientz – Product Management University
JUNE 26, 2017
The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. We also share a few tips and tricks for clarifying the product manager and product owner roles, plus the price you’re ultimately paying for one-off custom features. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management.
Proficientz – Product Management University
AUGUST 28, 2017
The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Last but not least, check out our brand new lineup of training programs and flat rate fee structure.
280 Group
APRIL 24, 2019
I actually read this in a running magazine about pronation when I was training for a half marathon, but realized this is a guiding life principle.? For our next installment of the Women in Product Management Series I interviewed Jeannie Griffin, Vice President of Products and Technology Solutions at BCD Meetings and Events. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management? I love telling this story.?
Proficientz – Product Management University
MAY 24, 2017
The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management.
Proficientz – Product Management University
APRIL 18, 2017
The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform.
Proficientz – Product Management University
APRIL 18, 2017
The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform.
Under10 Playbook
MAY 23, 2018
A podcast or industry magazine has a continuous need for new content which you can provide. Most tech organizations build most or all of the technology needed for their products. But should you?
Indicative
JUNE 5, 2019
In fact, Foreign Affairs Magazine notes that more than 98% of all stored information in the world today is digital. The interconnectivity of tech devices and their capacity to process data continues to improve.
Proficientz – Product Management University
NOVEMBER 2, 2017
The B2B Product Manager Magazine October 2017 is now available.
Business of Software Conference
NOVEMBER 1, 2018
Day One Takeaways From The Business Of Software Conference – Abby Sorensen, Software Executive Magazine. Business of Software Conference USA 2018: What You Missed – Abby Sorensen, Software Executive Magazine.
Izenda
JANUARY 18, 2019
Receiving a 4.5/5 and an Editor’s Choice award from PC Magazine in 2017, Asana is a work management platform that business teams use to stay focused on projects, goals, and day-to-day tasks. Named the top-rated online payroll software of 2018 by PC Magazine, Gusto is a platform for payroll, human resource management, and administration capabilities.
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