B2B Product Manager Magazine October 2020

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View the magazine. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz. The B2B Product Manager October 2020.

B2B Product Manager Magazine August 2020

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Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine August 2020 appeared first on Proficientz. The B2B Product Manager August 2020.

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B2B Product Manager Magazine July 2020

Proficientz

Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine July 2020 appeared first on Proficientz. The B2B Product Manager July 2020. We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets.

B2B Product Manager Magazine April 2019

Proficientz

The B2B Product Manager Magazine April 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.

B2B Product Manager Magazine June 2019

Proficientz

The B2B Product Manager Magazine June 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success.

B2B Product Manager Magazine December 2018

Proficientz

The B2B Product Manager Magazine December 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine December 2018 appeared first on Proficientz. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization.

Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

Proficientz

The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. The February Issue of The B2B Product Manager is now available. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

Experiment 08 – New Compact Magazine View Option

Roy Madden

In Experiment 08, we took that feedback into account and added a new density preference which can be applied to text only, magazine, and card views. Listening to the murmurs in the Lab Slack channel, it seems that controlling the density of the articles is important to the community. Some users like to see a mix of images with the article summary, some people prefer to see only text, some people want more density, some less.

UX Case Study: How We Designed A Bilingual Lifestyle Magazine

UX Studio

Lifestyle magazine Sport360.fit mainly speaks to the women of Dubai. Its parent company already had a successful sports magazine read mostly by men. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. The post UX Case Study: How We Designed A Bilingual Lifestyle Magazine appeared first on UX Studio. In this UX case study we show how we designed Sport360.fit.

B2B Product Manager Magazine February 2020

Proficientz

The B2B Product Manager Magazine February 2020. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine February 2020 appeared first on Proficientz. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager.

Experiment 02 — Title-only, Magazine, and Card Views

Roy Madden

In the new magazine view, we moved the images to the right to have a better alignment when some articles don’t have images. We all have different preferences when it comes to the layout of the lists of articles we skim. Some people prefer text only, some prefer large images, some prefer a mix of both. We created different views to let you personalize Feedly to what works best for you.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz

The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

B2B Product Manager Magazine December 2019

Proficientz

The B2B Product Manager Magazine December 2019 is now available. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine December 2019 appeared first on Proficientz. We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves. Enjoy our December issue. In This Issue.

B2B Product Manager Magazine October 2019

Proficientz

The B2B Product Manager Magazine October 2019 is now available. Enjoy the B2B Product Manager Magazine October 2019. The post B2B Product Manager Magazine October 2019 appeared first on Proficientz. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products?

B2B Product Manager Magazine January 2019

Proficientz

The B2B Product Manager Magazine January 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine January 2019 appeared first on Proficientz. This month we zero in on an aspect of “team” that often gets overlooked in product management. A few tweaks benefit everyone, including your customers.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

By Holt Hackney, Originally Printed in Architecture and Governance Magazine. The post Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees” appeared first on Agile Velocity.

B2B Product Manager Magazine February 2019

Proficientz

The B2B Product Manager Magazine February 2019 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine February 2019 appeared first on Proficientz. Product roadmap decisions are among the most debatable in every organization, especially when you don’t nail the customer value narrative.

Mastering the art of the interview—with the master interviewer

dscout People Nerds

New York Times Magazine columnist David Marchese breaks down the art of conversation

AI on Pause?

Piyanka Jain

As we speak, history is being written… Continue reading on Becoming Human: Artificial Intelligence Magazine ». Pretty much all AI/ML customer and transactional models have been on pause for the last few months. analytics data-science machine-learning data artificial-intelligence

How I Became a Product Manager, by Matthew Vitebsky

Mind the Product

In this ProductTank New York talk, Matthew Vitebsky tells the story about how he landed a Product Manager job at TIME magazine, where he assisted stakeholders with their entire brand package, including Time Fortune Money, Time Health, and Time Kids.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz

The B2B Product Manager Magazine September 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 109

B2B Product Manager June 2020

Proficientz

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. Join our mailing list and get the monthly magazine delivered directly to your inbox. This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal.

B2B 100

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz

The B2B Product Manager Magazine August 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

Proficientz

The B2B Product Manager Magazine July 2018 is now available. Join our mailing list and get the monthly magazine delivered right to your inbox. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process – discovery and demos – with tips for getting better results on both fronts.

Being Your True Self – Bringing the Donuts 05/17/2016

Ken Norton

As The New York Times Magazine put it: No one wants to put on a “work face Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity.

Women in Product Management: Rosa Welton, Director of Product Management at ServiceNow

280 Group

At the time, Broadcasters magazines and book publishers were trying to figure out how to get their content online. magazine. was a spin-off for teenage girls from Cosmopolitan magazine. We were able to tie this traffic increase to an increase in subscriptions to the print magazine. For our next installment of the Women in Product Management Series I interviewed Rosa Welton, Director of Product Management at ServiceNow.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.

Demo 200

Aspirational Selling, Requirements Spaghetti, Be the Customer, and Selling Stuff You Don’t Have

Proficientz

The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue. In This Issue: Blog: High-Octane Product Management. Solution Selling vs. Aspirational Selling: Mirror Image of Product Management?

Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven

Proficientz

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management. The Most Basic Rule of Marketing is so Easy to Forget.

Classic example of how to do nurture marketing right

Messages that Matter

The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best.

The Terror Facing Tech

TSIA

I recently contributed the first of a three-part series of articles to Business View Magazine about how the new subscription-based economy is affecting traditional technology companies. Here is an excerpt of the article, which you can read in full online on Business View Magazine's site

Product Manager Salary Data in 2019

280 Group

And Money magazine ranked being a software product manager as one of their top ten jobs. This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation. The Product Management profession has come a long way in the past few decades – it used to be misunderstood and undervalued.

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

Proficientz

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature article this month focuses on an easier way to identify what’s most important to your target customers. Problems aren’t the headline. Enjoy our May issue.

Vision 100

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. We also share a few tips and tricks for clarifying the product manager and product owner roles, plus the price you’re ultimately paying for one-off custom features. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz

The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Last but not least, check out our brand new lineup of training programs and flat rate fee structure.

Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management.

Demo 100

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform.

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform.