B2B Product Manager Magazine November 2018

Proficientz – Product Management University

The B2B Product Manager Magazine November 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine November 2018 appeared first on Proficientz.

Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

Proficientz – Product Management University

The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz. The February Issue of The B2B Product Manager is now available. In this issue we cover everything from requirements to roadmaps to rollouts. We also throw in a few tips for hiring the best Agile Product Owners, and a universal product management framework that’s been sitting right under our nose.

UX Case Study: How We Designed A Bilingual Lifestyle Magazine

UX Studio

Lifestyle magazine Sport360.fit mainly speaks to the women of Dubai. Its parent company already had a successful sports magazine read mostly by men. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. The post UX Case Study: How We Designed A Bilingual Lifestyle Magazine appeared first on UX Studio. In this UX case study we show how we designed Sport360.fit.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz – Product Management University

The B2B Product Manager Magazine March 2017 is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Proficientz – Product Management University

The March 2017 Issue of The B2B Product Manager Magazine is now available. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

The B2B Product Manager Magazine September 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.

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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

The B2B Product Manager Magazine August 2018 is now available. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Classic example of how to do nurture marketing right

Messages that Matter

The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.

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Aspirational Selling, Requirements Spaghetti, Be the Customer, and Selling Stuff You Don’t Have

Proficientz – Product Management University

The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue. In This Issue: Blog: High-Octane Product Management. Solution Selling vs. Aspirational Selling: Mirror Image of Product Management?

Being Your True Self – Bringing the Donuts 05/17/2016

Ken Norton

As The New York Times Magazine put it: No one wants to put on a “work face Does authenticity matter in the workplace? -. Update: Make sure to read the follow-up with other perspectives from readers. I’ve written about Google’s research showing that psychological safety was the most predictive characteristic of successful teams. Psychological safety requires authenticity.

Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven

Proficientz – Product Management University

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management. The Most Basic Rule of Marketing is so Easy to Forget.

Slides, Highlights, and Notes from Business of Software USA Conference 2018

Business of Software Conference

Day One Takeaways From The Business Of Software Conference – Abby Sorensen, Software Executive Magazine. Business of Software Conference USA 2018: What You Missed – Abby Sorensen, Software Executive Magazine.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature article this month focuses on an easier way to identify what’s most important to your target customers. Problems aren’t the headline. Enjoy our May issue.

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Exploring When To Partner

Under10 Playbook

A podcast or industry magazine has a continuous need for new content which you can provide. Most tech organizations build most or all of the technology needed for their products. But should you?

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

Proficientz – Product Management University

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates.

Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Do regular research, attend trade shows and conferences, and consult journals, magazines, and user forums, for example. Increase Your Referent Power. Your first power source is your ability to influence others based on your personality and interpersonal skills.

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz – Product Management University

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. We also share a few tips and tricks for clarifying the product manager and product owner roles, plus the price you’re ultimately paying for one-off custom features. View the June/July 2017 Issue. In This Issue: Blog: High-Octane Product Management.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Last but not least, check out our brand new lineup of training programs and flat rate fee structure.

Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz – Product Management University

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management.

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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz – Product Management University

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform.

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz – Product Management University

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. In This Issue: Blog: High-Octane Product Management. Imagine What a Rock Star Product Manager Could Do For Healthcare Reform.

The T-Shaped Product Manager

Roman Pichler

Finally, pay attention to corporate emails, newsletters, and magazines to see if developments in your company affect your product, such as changes in senior and executive management, changes in the business strategy including acquisitions and spin-offs, and changes in the development group. [1]

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

The B2B Product Manager Magazine October 2017 is now available.

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The New Way to Sell Blog Post without Ebooks

I Wonder The Value

For example, Mr. Hayato Ikeda, one of the most famous professional blogger said, on his blog , he is earning 500 USD from own paid magazine with 5 USD monthly subscription every day. While Mr. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine.

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Flipboard Partners with UserTesting to Understand the Full Impact of Its Third Generation

UserTesting

Flipboard is a personal magazine filled with the things each reader cares about. The challenge. It allows people to easily find content and connect with others who share common interests. Some of the app’s most passionate users are curators who … The post Flipboard Partners with UserTesting to Understand the Full Impact of Its Third Generation appeared first on UserTesting Blog. Product

Flipboard Partners with UserTesting to Understand the Full Impact of Its Third Generation

UserTesting

Flipboard is a personal magazine filled with the things each reader cares about. The challenge. It allows people to easily find content and connect with others who share common interests. Some of the app’s most passionate users are curators who … The post Flipboard Partners with UserTesting to Understand the Full Impact of Its Third Generation appeared first on UserTesting Blog. Product

Product Managers Prepare To Do Battle Over Golf Balls

The Accidental Product Manager

This would have been just fine if it were not for the fact that the Costco golf ball got a favorable review in a popular golf magazine against the Titleist ProVI. A major golfing magazine compared the two balls and the Costco ball came out on top.

The Power of Online News Release in the Philippines

I Wonder The Value

Press Monthly subscription: N/A Fee per PR: USD223–527 Distribution Channels: website, magazine, TV, newspaper, radio, SNS (In Japan) Number of Distribution Channels : 10,000 lists, 7,500 media (In Japan) 2. In Japan, online press release service is often used for news release.

The Importance of Accessibility Testing

Userzoom

Fortune magazine estimates that in the US alone people with disabilities spend a trillion dollars each year – and more than $200 billion of that is discretionary income. Are your web sites and applications accessible to people with disabilities?

8 Critical Recruitment Methods

Hutwork

You can advertise in trade journals, local or national newspapers, or magazines. Recruiting skilled candidates is a competitive proposition in today’s job market. Consequently, having the right recruitment methods and adding in a little creativity will help your company stand out and find the best candidates for open positions. First and foremost, determine where you’re most likely to find your ideal candidate.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Another great article from Smashing Magazine, and specifically from author John Rhea. September//21//2018 Here are some interesting finds on UI/UX of the week! link] Illustrations Enhancing UI Design. As I have previously alluded to, “Aesthetic” is one of the key design principles.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Harvard Business Review published this article in its print magazine and later online about how a correlation in customer data does not lead to casualty. Many entrepreneurs and product managers write about the skills they brought to the table and those they learned along the way.

How Op-Eds Can Make Product Visibility Catch Fire

Pragmatic Marketing

While the term originally meant “ opposite of editorial page ,” nowadays, journalists and readers alike refer to op-eds as “opinion editorials,” which is a bit redundant when you look at Merriam-Webster’ s definition of “editorial” as “a newspaper or magazine article that gives the opinions of the editors or publishers.” Op-eds have received a lot of national attention recently.

Four psychology principles every UX designer should know

Userzoom

Image from Smashing Magazine. There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Another great article from Smashing Magazine focused on the parallels that can exist between the act of pitching the concept for a film, and a streamlined and effective product experience. May//18//2018 Here are some interesting finds on UI/UX of the week! link] Brutalism and Antidesign.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Another great article hailing from Smashing Magazine, focused on the importance of storytelling as a means to convey the core message of a brand, specifically in web products. March//9//2018 Here are some interesting finds on UI/UX of the week! link] Best Practices for Responsive Design.

Top 15 Podcasts for Busy Product Managers

Hutwork

The magazine’s editor Jacqueline Detwiler hosts a rotating cast of individuals who answers the toughest questions and offer tips for being smart about life. Most product managers we know are extremely busy. If you’re wondering how you can find time to read a new product management book, there might be a better way to stay abreast of tips, trends, and ideas. Podcasts. Before you say you don’t have time to add one more thing to your schedule, let’s point out an obvious caveat.

What is an ethnographic study?

Userzoom

Although if you hadn’t asked, I could have just spent the rest of the day doing crosswords in my Junior Puzzle magazine.). Welcome to another in our series of UX beginner’s guides where we highlight disciplines from the wider world of user research and beyond.

What is an ethnographic study?

Userzoom

Although if you hadn’t asked, I could have just spent the rest of the day doing crosswords in my Junior Puzzle magazine.). Welcome to another in our series of UX beginner’s guides where we highlight disciplines from the wider world of user research and beyond.

How Product Managers can avoid innovation traps #part 1

All About Product Management

During the period before Don Logan took the helm in 1992, almost no new magazines were launched. Product Managers often need to collaborate, co-ordinate, drive, release and launch innovative ideas into the market place.

Recap of 2017 Predictions & Trends for User Experience Design & Research

Userzoom

We have a collection of top UX KPIs and a framework to connect UX KPIs to business KPIs published by UX Magazine. At the start of 2017 I made several predictions about UX design and research. Let’s see how I did. Happy December! Hopefully you had a great 2017 and (soon) a very happy 2018! It’s been an exciting and productive year for us and I hope it has been for you as well.

Your survey data is flawed, and what to do about it

Product Beautiful

Science magazine just come out with a bombshell: senior researchers at SurveyMonkey have detected that as many as one in five surveys contain fraudulent data. And we’re not just talking about a handful of surveys, they analyzed over 1000 public data sets from multiple different surveys to reach this conclusion. “…Among 1008 surveys, their test flagged 17% as likely to contain a significant portion of fabricated data.