Product Manager Certification: What, Why, How

280 Group

Advancing your career by earning a Product Manager Certification can be a highly-effective strategy. This article discusses the benefits of certification and what you can expect to gain by becoming certified. What is a Product Manager Certification?

Santa Clara/9 Sept: Certificate in Productizing Innovation

Mironov Consulting

What: Executive Certificate in Productizing Innovation. Where: Leavey School of Business, Santa Clara University. When: Six day program on Sept 8-9, Sept 15-16, and Sept. 22-23. Information/Registration. Rich is excited to be an instructor for this new program at Santa Clara/Leavey.

Santa Clara, 27 April 2018: Certificate in Productizing Innovation

Mironov Consulting

What: Executive Certificate in Productizing Innovation. Where: Leavey School of Business, Santa Clara University. When: Six day program on April 20-21, 27-28, and May 4-5, 2018. Information/Registration.

Let’s get Physical: Product Management for Manufactured Products

Mind the Product

Certification Requirements. Manufactured products are often required to meet certain certification requirements related to safety, performance, and environmental impact.

TEI 183: Bad habits experienced product managers should avoid-with Alicia Dixon

Product Innovation Educators

Also, both Alicia and I have found value in product management training and certification. I began the interview asking her about this, as she currently has five product management certifications, which is more than anyone else I know. 6:50] What value do you find in certifications?

Shift-M Podcast Posted About Hiring

Johanna Rothman

Certifications and what you really get from a cert. Hiring Geeks That Fit HTP ageism career ladder certification Create Your Successful Agile Project cultural fit flow efficiency interpersonal skills phone screen

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips.

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Product Usability & Its Impact on Revenue

Proficientz – Product Management University

The post Product Usability & Its Impact on Revenue appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. How can product usability drive more revenue? The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others. It works wonders on your top line. Make the following three things part of your product design culture and more revenue will follow. Intent.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue.

Dog Training + Product Management

Product Manager in Heels

He has his CGC Certification and is training to compete in Rally. We spend a lot of time training our dog, Gunner. He's a 3-year-old Olde English Bulldogge and we got him from Doubletake Bulldogges in Massachusetts. We work with the Pawsitive Dog in Boston and couldn't be happier.

Is MVP Dead?

bpma ProductHub

He has a Pragmatic Marketing Certification and experience with Agile transformation. Is Minimum Viable Product Dead? – By Don Stoddard . Minimum Viable Product is a widely accepted concept; so why do so many people want to declare it dead?

Product Knowledge: Asset or Liability?

Proficientz – Product Management University

appeared first on Proficientz - Product Management Training & Certification for B2B. Is product knowledge more of an asset or liability for a product manager? Is product knowledge important in a product management role? Absolutely! The more important question is how much product knowledge is required to be successful? If you’re not a technical product manager, you probably don’t need as much as you think.

Here’s how to develop the most successful user stories

bpma ProductHub

He is a Certified ScrumMaster, is Pragmatic Marketing Certified (Level Three PMC-III), has a Certificate in Marketing from Cornell University and an MBA from Iona College, Hagan School of Business.

Can product management be standardized?

Product Management and Strategic Marketing

Those of you familiar with PMI probably heard of the PMP certification. Several for-profit organizations offer training and certifications for their Body of Knowledge (BOK) and methodologies, yet there is no accepted standard across all industries.

Developing Product Management Confidence

bpma ProductHub

In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

Last week, I completed a certification program to be an internal coach through the Babson Executive Education Center. Leadership is a necessity for product managers, yet many of us can't quite figure out the definition. Go ahead, try and define it- it wasn't easy for me.

Five Steps to Solutions-Driven Product Management

Proficientz – Product Management University

The post Five Steps to Solutions-Driven Product Management appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

Jewell added that employers are also in a position to accept alternate education certificates, which could help open doors for those who were unable to gain skills through traditional schooling. Indicative visited the 2018 Propelify Innovation Festival on May 17th.

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

appeared first on Proficientz - Product Management Training & Certification for B2B. If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. The Playbook: Here’s how it works.

Creating Business Cases With Stronger Legs

Proficientz – Product Management University

The post Creating Business Cases With Stronger Legs appeared first on Proficientz - Product Management Training & Certification for B2B. Markets are unpredictable, which makes the task of creating business cases questionable at some level. But there are three elements that can give your business cases stronger legs and improve the odds of getting new initiatives funded, especially when multiple business cases are vying for the same resources.

Prospects Will Sell Themselves. You Just Have to Let Them!

Proficientz – Product Management University

appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially. 1. Ask Insightful Questions.

Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

Proficientz – Product Management University

appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Most B2B organizations get started the same way. They identify a niche problem and develop a solution. Then they do it again, and again. This formula might work for years. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. The ideal time to re-route your growth strategy is before your growth starts to taper off.

Product Management Job Descriptions

Under10 Playbook

Scrum Product Owner Certification or Scrummaster Certification desired. Scrum Product Owner Certification or Scrummaster Certification desired. What are common job titles and responsibilities for successful product management teams?

Product Manager vs. Product Owner

Melissa Perri

In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."

Demonstrating Solutions vs. Products

Proficientz – Product Management University

The post Demonstrating Solutions vs. Products appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case.

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Learning Product Management Skills vs. Training: Big Difference!

Proficientz – Product Management University

appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. There’s a significant difference between learning product management skills and going through a product management training course. Learning is where things get far more interesting. From the time I was a teenager, I aspired to be a decent golfer – just good enough to beat my friends at the time and not embarrass myself later on in life when playing with colleagues or clients.

The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

Proficientz – Product Management University

The post The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.”

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Product Management – Three Tactics for Exerting Stronger Influence & Leadership

Proficientz – Product Management University

The post Product Management – Three Tactics for Exerting Stronger Influence & Leadership appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. What are some things product management can do to exert more influence and demonstrate stronger leadership?

User Engagement: The Window to Your Customer Retention Soul

Proficientz – Product Management University

The post User Engagement: The Window to Your Customer Retention Soul appeared first on Proficientz - Product Management Training & Certification for B2B. If your products consistently make people better at their job in a way that’s valuable to the customer organization, you’ll have those customers for life. In a world of SaaS and recurring revenue models, customer retention is the single biggest testament to the value of your products and services.

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM). Contributed by Saikrishna Chavali.

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

Certification is a good way to ensure everyone meets a minimum threshold. Align everyone in sales, marketing, product, customer success, and professional services.

Demo 111

Want to hire a successful email marketer? Use this job description…

The Product Coalition

No certification requirements. 99% of the certifications I see are ridiculous. I have previously written about how frustrating job descriptions are to read and that I truly empathize with recruiters who have to try and find people (that don’t actually exist) to match a set of requirements. Now, please don’t get me wrong…I believe a tenured professional can have experience in a variety of channels, obviously.

10 Product Insights You Should Have Read in 2016

Mind the Product

Rich Mironov highlights some mistakes most first-time product managers make – even after coursework, certificates, and online tutorials. Every week we curate the best product content from across the web into our weekly product management newsletter Prioritised.

How to Avoid Costly Surprises in Connected Product Design

Mind the Product

The requirements of these parts should also coincide with a review of any compliance or regulatory requirements that your product will need to meet for its market, whether this is driven by certifications, safety standards or your competition.

Metrics for Product Career Schools?

Mironov Consulting

Dozens have asked me some variation of “should I spend thousands of dollars out of my own pocket for a course, workshop or certification that will get me a job as a product manager?”.

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point. The ideas of Agile are great.

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The 3 core skills to master real-time selling

Inside Intercom

At Intercom, reps go through chat-specific training and certification programs to verify that they have successfully gained these skills. For a long time, many companies had only one way to capture visitors to their website: contact forms.

Progress, Not Products

Product Bookshelf

These people were looking for convenience, customer service, job certifications, and fast learning. Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives.

Product Managers Tackle The Santa Problem

The Accidental Product Manager

When Amazon was not able to deliver gifts on time, they provided their customers with $20 gift certificates to try to make up for it. Santa is going to need some help making his deliveries on time Image Credit: Oliver Schafeld. So what’s the one thing that everyone knows about Santa?

Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting

Mind the Product

Major barriers to entry such as accreditations and certifications. This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. You can read the first post here ).

Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

” Those of us who have read The Lean Startup by Eric Ries or gone through Pragmatic Marketing certifications know that fully understanding your customers and solving their needs is paramount to product success. The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped.

TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

42% have a graduate degree and 71% hold at least one professional certification. 42% have a graduate degree and 71% hold at least one professional certification. I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Proof points often relate to product features or attributes, but may also pertain to third-party tests, industry awards, media reviews or product certifications. Indulge me for a minute. Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Do they match? Are they even close?