Use Discovery and Delivery to Experiment Our Way to a New Normal
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
Many of us are accustomed to planning for either discovery or delivery. We know how to plan for where we want to be for a product (delivery). And, we know how to plan to discover a market (discovery). Right now in 2020, those plans might not be worth anything. The world is still in upheaval—and no one has a crystal ball to know when we should plan more in-depth. Instead of planning for either discovery or delivery, we can use experiments—for all our work. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love.
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