Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis
Good Product Manager
MARCH 19, 2015
Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs.