Market Definition and Sizing

Under10 Playbook

Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. A market is a known set of buyers, typically a set of people or businesses. What is your current market share?

How aligning product and marketing teams improves customer experience

Mind the Product

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. How to align Marketing and Product.

Trending Sources

The Playbook for Achieving Product-Market Fit

Mind the Product

That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers.

The Secret Marketing Power of Evolutionary Psychology

Nir Eyal

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far. Behavior Design In Action marketingHe’ll be speaking at the upcoming Habit Summit in April. You can register here!)

Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack.

4 real-world marketing roadmap examples

Roadmunk

Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. The theme-based marketing roadmap.

On Being a Pragmatic Marketing Instructor

Product Beautiful

This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position.

Launching Complex Products in International Markets

Mind the Product

If you’re planning world domination, they recommend designing a “cookie cutter” plan from the start based on the following principles which you can then adapt to a range of unique markets.

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. The idea of measuring marketing effectiveness and buyer’s response in.[continue

Classifying Market Problems

Tyner Blain

When introducing this way of framing a market space to a team, I have found that I get more traction with the following variation on the model. Disruption – these are problems where, if solved, effectively redefine the market – disrupting existing players.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.” What do my target customers ultimately want to accomplish to be a leader in their market?” It’s the one or two things that, if they do them consistently better than their competition, they’ll be the leader in their market, and meet their own revenue and profitability goals.

Transitioning from Market Stall to App Store

Mind the Product

The post Transitioning from Market Stall to App Store appeared first on MindTheProduct. In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there.

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar

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Agile Marketing Using Scrum

280 Group

Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch. Title: Principal Product Marketing Manager.

The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

High Octane Product Management

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” Here’s a common scenario: Your organization invests a ton of money, time and resources building a new product that solves a legitimate customer problem, only to be met with a lukewarm reception by the market. A shift in focus from market problems to customer goals reduces the odds of that scenario to almost zero.

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TEI 140: Market validation in 3 steps – with Bryan Elanko

Product Innovation Educators

How Product Managers and Innovators Can Validate a Product Concept for a Target Market. One form of this is market validation — understanding what a market segment values in the form of a product that solves a meaningful problem. 2:30] What is market validation?

Accelerate Marketing Automation Strategies with Usage Analytics

Revulytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas , the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to event coverage. As we focus our marketing efforts on creating more demand for our products, we’re constrained by “the law of diminishing returns.” Let Usage Analytics Accelerate Your Marketing Strategies.

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

Caption: Bar code scanners have been around for a while, how do you grow your market? The post Bar Code Scanner Product Managers Find A Way To Grow Their Market appeared first on The Accidental Product Manager.

Sales & Marketing: Till Death Do Us Part

Pragmatic Marketing

The alignment between sales and marketing is one of the most critical components of successful revenue growth. In this podcast, Bertrand Hazard , vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage.

The Secret To Marketing Packaged Foods

The Accidental Product Manager

The post The Secret To Marketing Packaged Foods appeared first on The Accidental Product Manager. It’s what goes into packaged foods that seems to matter the most Image Credit: alsis35 (now at ipernity). I can only speak for myself, but when I go food shopping I’m on a mission.

Video: The Hunt for Product/Market Fit

Sachin Rekhi

Video: The Hunt for Product/Market Fit. Slides: The Hunt for Product/Market Fit. Last month I was asked to come by Pivotal Labs to share my learnings on finding product/market fit. The team recorded the video and I wanted to share that here for those interested.

How Software Usage Analytics Can Supercharge Your Marketing

Revulytics

Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects. Marketing is in the driver’s seat or plays a critical role whether it’s building the messaging and positioning, acquiring customers, or driving and monitoring customer satisfaction by implementing retention and cross-sell and upsell strategies. Many marketers simply don’t have the insight they need.

Podcast Double Header: Product Marketing and Product Management Metrics

On Product Management

Leadership Metrics PM Metrics Podcast Product Management Product Marketing Saeed Strategyby Saeed Khan I had the pleasure of being interviewed on two podcasts recently and wanted to share those episodes with you. The Everyday Innovator The first was on Chad McAllister’s The Everyday Innovator. Chad and I discussed Metrics and Successful Product Management. Chad and I discussed the Product Lifecycle, both how the focus of […].

Expanding Your Software Business in China and Emerging Markets

Revulytics

So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”. Let’s face it: when you’re used to piracy rates of 17 percent in North America and 28 percent in Western Europe, the challenge of expanding into China and emerging markets seems daunting.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

Utilizing UX and SEO for Better Marketing Results

Userzoom

How to employ UX and SEO for better marketing results. The concept of encouraging customers to buy a product or service remains the same from the days before the internet, but marketing today now relies heavily on digital platforms. Advertisers and marketers have had to adjust to a whole new world of acronyms and procedures. Let’s take a look at two of them and how you can use them for better marketing results: UX and SEO.

Focus!                                                   Serve Fewer Markets. Win More Deals.

Product Management and Strategic Marketing

​ The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. The sales team is providing feedback and advising that the product is missing features preventing them from penetrating market A, and if only they had those features, they could be very successful selling.

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

Revulytics

Software marketers have powerful tools to drive prospects to their websites and download a free trial of their software. Check out our latest infographic below to see how software usage analytics is illuminating the customer journey during free trials for software marketers. Sales Marketing Usage Analytics Free TrialWith all the news about the upcoming total eclipse , we thought it would be fun to shed some light on a related topic: the free trial black hole.

How Do You Know If You've Achieved Product/Market Fit?

Sachin Rekhi

Marc Andreessen initially introduced the concept of product/market fit in this post published in 2007. Marc Andreessen wrote: Product/market fit means being in a good market with a product that can satisfy that market.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy.

B2C 9

The (Really) Big Picture of Online Lead Generation Marketing

bpma ProductHub

There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. Those engaged in product marketing may find it beneficial to ponder the biggest element of the infographic, the COMPANY WEBSITE hexagon. Contributed by Brad Shorr.

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The Hunt for Product/Market Fit

Sachin Rekhi

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

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Let’s Abandon Customers and Users

Mironov Consulting

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players.

TEI 079: Cross the chasm using the target market model – with Chasm Institute’s Michael Eckhardt - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The third edition was released last year, with updated examples of how companies successfully increased the market for their new products. what is required to successfully move from one stage to the next in the target market model. Target Market Model. Target Market Model.

Books 42

Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Google and Bing have made it easier for marketers to optimize their pay-per-click ads with the click-to-call feature.

The Move From Product to a Service Mindset

Mind the Product

Within six months of the app store opening, the market was flooded with identikit products, hoping to capitalise on being first to market. In the world of The Experience Economy, the responsibility falls most heavily on marketing, brand, customer experience and user experience design.