280 Group

OCTOBER 29, 2022

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

Product Research 296

Product Research Product Marketing Product Management Product Manager 296

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Product Marketing 130

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools B2B 147

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Data Visualization 105

Data Visualization Onboarding KPIs User Testing Customer Experience 105

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 92

User Testing Customer Feedback Feedback Software Research Software 92

280 Group

MARCH 28, 2023

For context: I am a content marketer. We explored Product-Market Fit, Customer Segments, Personas, the Voice of the Customer, and more. Being a marketer in a room full of (mostly) product managers, was very interesting during these stages. is already very much aligned with the needs of marketing.

Product Marketing 156

Product Marketing Product Research Marketing Customer Experience 156

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Product Marketing 98

Product Marketing Analytic Tools Customer Experience Feedback Software 98

280 Group

AUGUST 23, 2021

There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). Like a PMM, the Brand Manager must possess a thorough understanding of a company’s products and services and the market(s) the organization serves. Today’s marketing teams are data-driven. Overlap in Roles.

Product Marketing 318

Product Marketing Data Visualization Branding Product Research 318

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. Number of qualified leads.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 104

Data Visualization User Testing Reporting Tools Artificial Inteligence 104

Mind the Product

AUGUST 22, 2023

Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for product managers and product market managers collaborating effectively. Read more » The post How product marketing managers and product managers can collaborate appeared first on Mind the Product.

Product Marketing 147

Product Marketing Product Management Product Manager Management 147

Mind the Product

AUGUST 27, 2023

Alan Chiu's 2018 ProductTank San Francisco on nailing product/market fit Read more » The post SUNDAY REWIND: Nailing product/market fit by Alan Chiu appeared first on Mind the Product.

Product Marketing 143

Product Marketing Marketing Product Management Product Manager 143

Mind the Product

AUGUST 25, 2022

Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-market fit comes in. [.]

User Testing 171

User Testing Product Marketing Marketing Reference 171

Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

Data Visualization 119

Data Visualization Analytic Tools Embedded Analytics Customer Experience 119

280 Group

JUNE 18, 2020

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Is the market expert.

Product Marketing 266

Product Marketing Product Management Product Manager Product Research 266

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct. Here’s the funny thing.

Marketing 130

Marketing Management Management Data Visualization 130

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. A market strategy does just that. Here’s the $1 million question. Here are three big things to consider.

Product Strategy 130

Product Strategy Product Research Strategy Management 130

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. The customer outcome focus makes it easier for each of these disciplines to be more effective.

Product Management 246

Product Management Product Manager Product Marketing Framework 246

Userpilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. How to build a CRO marketing strategy : Define your conversion points.

Analytic Tools 99

Analytic Tools Feedback Software Data Visualization Customer Experience 99

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Product Research Marketing Reporting Tools 296

Intercom, Inc.

MAY 17, 2022

If you were there, you probably left excited about the evolving world of marketing. The age of mass media marketing and advertising is over. Done right, engagement is the ultimate use of technology in marketing. Marketing can distribute surveys that automatically trigger actions in the business.

Marketing 129

Marketing User Testing Onboarding KPIs Customer Communications 129

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . If we learned anything from the past two years, we learned to expect the unexpected.

Product Marketing 156

Product Marketing Product Research Management Management 156

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Feedback Software 106

Feedback Software Analytic Tools User Testing Customer Feedback 106

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 105

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 106

Analytic Tools Feedback Software Data Visualization User Testing 106

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Sachin Rekhi

FEBRUARY 17, 2022

The most important journey any new product goes through is finding product/market fit. Marc Andreessen, who popularized the term, defined it as: Product/market fit means being in a good market with a product that can satisfy that market. From Viddy to Quibi to Google Wave, we can all name famous product failures.

Product Marketing 198

Product Marketing User Testing Product Research Marketing 198

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Also, be sure to understand the SEO implications of posting the same content to many sites.

Product Marketing 130

Product Marketing Product Research Strategy Marketing 130

The Product Coalition

MAY 21, 2023

Levitt’s book, ‘Marketing Myopia,’ published in 1960, remains relevant even today. Marketing Myopia’ also provides valuable insights, such as the origin of the expression ‘oil for the lamps of China.’ In summary, ‘Marketing Myopia’ is an exceptional article that I highly recommend reading.

Marketing 123

Marketing Customer Feedback Customer Experience Books 123