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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Seven proven app marketing strategies. Oftentimes, marketers undervalue mobile advertising.

Strategy 245
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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130
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Confessions of a (New) Product Marketer

280 Group

For context: I am a content marketer. We explored Product-Market Fit, Customer Segments, Personas, the Voice of the Customer, and more. Being a marketer in a room full of (mostly) product managers, was very interesting during these stages. is already very much aligned with the needs of marketing.

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Mixpanel Marketing Analytics

Mixpanel

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

Marketing 119
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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.

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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

Strategy 290
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7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

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4 Approaches to Data Analytics

Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. How do you differentiate one solution from the next? You’ll learn: The evolution of business intelligence. 4 common approaches to analytics for your application. The pros and cons for each option.

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The Definitive Guide to Embedded Analytics

Inside you will learn: How embedded analytics has become essential to business applications When to buy an embedded analytics solution and when to build one How to go-to-market, from pricing and packaging to external promotion How to build a business case and sell the project internally The future of embedded analytics …plus so much more.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs. Download the guide.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A roadmap for those who want to transition from multichannel to omnichannel marketing.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.

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Product Research 201: The Intermediate Guide to De-Risking Decisions

Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!

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CCO + CMO: The Unstoppable Duo of Business Growth

Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense

With this paradigm shift in buyer behavior, the partnership between the Chief Customer Officer (CCO) and Chief Marketing Officer (CMO) has become critical for organizations.

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Feedback Frenzy: Restoring Customer and Internal Alignment for Product Success

Speaker: Evan Leong - CEO & Founder, Product Signals

How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data? Despite its significance, many organizations struggle to collect and utilize feedback appropriately.