I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. MORE
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. The idea of measuring marketing effectiveness and buyer’s response in.[continue MORE
Caption: Bar code scanners have been around for a while, how do you grow your market? The post Bar Code Scanner Product Managers Find A Way To Grow Their Market appeared first on The Accidental Product Manager. MORE
The post Transitioning from Market Stall to App Store appeared first on MindTheProduct. In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. MORE
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. MORE
When introducing this way of framing a market space to a team, I have found that I get more traction with the following variation on the model. Disruption – these are problems where, if solved, effectively redefine the market – disrupting existing players. MORE
Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. MORE
No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.” What do my target customers ultimately want to accomplish to be a leader in their market?” It’s the one or two things that, if they do them consistently better than their competition, they’ll be the leader in their market, and meet their own revenue and profitability goals. MORE
How Product Managers and Innovators Can Validate a Product Concept for a Target Market. One form of this is market validation — understanding what a market segment values in the form of a product that solves a meaningful problem. 2:30] What is market validation? MORE
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management. MORE
I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. How to align Marketing and Product. MORE
I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. Adults think that this drink is designed for the kids market. MORE
This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position. MORE
It Turns Out That Dating Is A Market. However, if you are willing to take a step back and instead consider the process of finding the correct life mate a market then all of sudden this starts to seem like a solvable problem. MORE
Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. The theme-based marketing roadmap. MORE
Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack. MORE
Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far. Behavior Design In Action marketingHe’ll be speaking at the upcoming Habit Summit in April. You can register here!) MORE
72 
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy. MORE
The company has had to tell its investors that they believe that the advertising market that they serve has less demand than they’d like and the next few quarters might see small growth also. And we’ve not yet reached the next cohort of users known as the mass market.” MORE
So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”. Let’s face it: when you’re used to piracy rates of 17 percent in North America and 28 percent in Western Europe, the challenge of expanding into China and emerging markets seems daunting. MORE
That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers. MORE
Within six months of the app store opening, the market was flooded with identikit products, hoping to capitalise on being first to market. In the world of The Experience Economy, the responsibility falls most heavily on marketing, brand, customer experience and user experience design. MORE
Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar MORE
Building Insanely Great Products Business Acceleration Business Development Courses Market Research Marketing Newsletter Dave Product Management Product Marketing Product Planning MORE
I’ve had all sorts of job titles; digital marketer, growth hacker, creative technologist, UXer, startup product person, product strategist, product owner, lean coach and consultant. At present I’m freelancing, working in product, UX and marketing roles. MORE
Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. Market Your Release. MORE
In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. As product managers, we must be market-focused if success means satisfying dozens/hundreds/thousands of distinct customers. MORE
Software marketers have powerful tools to drive prospects to their websites and download a free trial of their software. Check out our latest infographic below to see how software usage analytics is illuminating the customer journey during free trials for software marketers. Sales Marketing Usage Analytics Free TrialWith all the news about the upcoming total eclipse , we thought it would be fun to shed some light on a related topic: the free trial black hole. MORE
As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason. MORE
There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. Those engaged in product marketing may find it beneficial to ponder the biggest element of the infographic, the COMPANY WEBSITE hexagon. Contributed by Brad Shorr. MORE
If you’re planning world domination, they recommend designing a “cookie cutter” plan from the start based on the following principles which you can then adapt to a range of unique markets. MORE
Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. MORE
When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Google and Bing have made it easier for marketers to optimize their pay-per-click ads with the click-to-call feature. MORE
The alignment between sales and marketing is one of the most critical components of successful revenue growth. In this podcast, Bertrand Hazard , vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. MORE
26 
Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product. MORE
In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas , the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to event coverage. As we focus our marketing efforts on creating more demand for our products, we’re constrained by “the law of diminishing returns.” Let Usage Analytics Accelerate Your Marketing Strategies. MORE
Data Driven Product Management Product Marketing UX Video Greylock Josh Elman KPIs metrics Mind the Product San Francisco MTPcon virality MORE
Leadership Metrics PM Metrics Podcast Product Management Product Marketing Saeed Strategyby Saeed Khan I had the pleasure of being interviewed on two podcasts recently and wanted to share those episodes with you. The Everyday Innovator The first was on Chad McAllister’s The Everyday Innovator. Chad and I discussed Metrics and Successful Product Management. Chad and I discussed the Product Lifecycle, both how the focus of […]. MORE
In this edition of IoT Shop Talk, I’m talking with Paul Jauregui, VP of Marketing at Praetorian. The post IoT Shop Talk with Paul Jauregui, Security Expert and VP of Marketing at Praetorian appeared first on TechProductManagement. MORE
The third edition was released last year, with updated examples of how companies successfully increased the market for their new products. what is required to successfully move from one stage to the next in the target market model. Target Market Model. Target Market Model. MORE
This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers! Related Articles on the Product Marketing Role. MORE
Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects. Marketing is in the driver’s seat or plays a critical role whether it’s building the messaging and positioning, acquiring customers, or driving and monitoring customer satisfaction by implementing retention and cross-sell and upsell strategies. Many marketers simply don’t have the insight they need. MORE
As I read it, I couldn’t help but find parallels between the folklore of baseball and that of marketing. Many today rely on similar marketing folklore: the value of trade shows and events; the need for programs to generate sales leads; the value of advertising. MORE
Marketing Related Topics Mind the Product
OCTOBER 27, 2016
I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. How to align Marketing and Product.
Mind the Product
JULY 13, 2017
That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers.
Nir Eyal
MARCH 6, 2017
Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far. Behavior Design In Action marketingHe’ll be speaking at the upcoming Habit Summit in April. You can register here!)
Mind the Product
FEBRUARY 10, 2017
As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.
Mind the Product
SEPTEMBER 14, 2017
Spending a bit more effort on the process can help you turn your release notes into effective content marketing. It’s a task that also requires tight cooperation between tech and marketing functions. Market Your Release.
280 Group
FEBRUARY 14, 2017
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.
Product Beautiful
MAY 5, 2016
This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position.
Mind the Product
FEBRUARY 1, 2017
If you’re planning world domination, they recommend designing a “cookie cutter” plan from the start based on the following principles which you can then adapt to a range of unique markets.
280 Group
MARCH 28, 2017
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. The idea of measuring marketing effectiveness and buyer’s response in.[continue
High Octane Product Management
MAY 22, 2017
No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.” What do my target customers ultimately want to accomplish to be a leader in their market?” It’s the one or two things that, if they do them consistently better than their competition, they’ll be the leader in their market, and meet their own revenue and profitability goals.
Tyner Blain
AUGUST 1, 2014
When introducing this way of framing a market space to a team, I have found that I get more traction with the following variation on the model. Disruption – these are problems where, if solved, effectively redefine the market – disrupting existing players.
Mind the Product
OCTOBER 20, 2016
The post Transitioning from Market Stall to App Store appeared first on MindTheProduct. In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there.
Product Innovation Educators
SEPTEMBER 4, 2017
How Product Managers and Innovators Can Validate a Product Concept for a Target Market. One form of this is market validation — understanding what a market segment values in the form of a product that solves a meaningful problem. 2:30] What is market validation?
280 Group
FEBRUARY 22, 2017
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management.
280 Group
APRIL 25, 2017
Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar
The Accidental Product Manager
JANUARY 16, 2017
Caption: Bar code scanners have been around for a while, how do you grow your market? The post Bar Code Scanner Product Managers Find A Way To Grow Their Market appeared first on The Accidental Product Manager.
Revulytics
MAY 19, 2017
In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas , the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to event coverage. As we focus our marketing efforts on creating more demand for our products, we’re constrained by “the law of diminishing returns.” Let Usage Analytics Accelerate Your Marketing Strategies.
Pragmatic Marketing
DECEMBER 22, 2016
The alignment between sales and marketing is one of the most critical components of successful revenue growth. In this podcast, Bertrand Hazard , vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage.
Revulytics
JULY 11, 2017
Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects. Marketing is in the driver’s seat or plays a critical role whether it’s building the messaging and positioning, acquiring customers, or driving and monitoring customer satisfaction by implementing retention and cross-sell and upsell strategies. Many marketers simply don’t have the insight they need.
On Product Management
SEPTEMBER 29, 2016
Leadership Metrics PM Metrics Podcast Product Management Product Marketing Saeed Strategyby Saeed Khan I had the pleasure of being interviewed on two podcasts recently and wanted to share those episodes with you. The Everyday Innovator The first was on Chad McAllister’s The Everyday Innovator. Chad and I discussed Metrics and Successful Product Management. Chad and I discussed the Product Lifecycle, both how the focus of […].
Product Innovation Educators
AUGUST 25, 2017
Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.
Revulytics
JULY 21, 2017
So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”. Let’s face it: when you’re used to piracy rates of 17 percent in North America and 28 percent in Western Europe, the challenge of expanding into China and emerging markets seems daunting.
Revulytics
AUGUST 18, 2017
Software marketers have powerful tools to drive prospects to their websites and download a free trial of their software. Check out our latest infographic below to see how software usage analytics is illuminating the customer journey during free trials for software marketers. Sales Marketing Usage Analytics Free TrialWith all the news about the upcoming total eclipse , we thought it would be fun to shed some light on a related topic: the free trial black hole.
The Product Bistro
MAY 26, 2016
One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy.
bpma ProductHub
OCTOBER 11, 2016
There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. Those engaged in product marketing may find it beneficial to ponder the biggest element of the infographic, the COMPANY WEBSITE hexagon. Contributed by Brad Shorr.
Mironov Consulting
AUGUST 8, 2017
Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players.
Tech Product Management
AUGUST 28, 2017
In this edition of IoT Shop Talk, I’m talking with Paul Jauregui, VP of Marketing at Praetorian. The post IoT Shop Talk with Paul Jauregui, Security Expert and VP of Marketing at Praetorian appeared first on TechProductManagement.
Product Innovation Educators
JULY 4, 2016
The third edition was released last year, with updated examples of how companies successfully increased the market for their new products. what is required to successfully move from one stage to the next in the target market model. Target Market Model. Target Market Model.
Mind the Product
MAY 26, 2017
Within six months of the app store opening, the market was flooded with identikit products, hoping to capitalise on being first to market. In the world of The Experience Economy, the responsibility falls most heavily on marketing, brand, customer experience and user experience design.
Pragmatic Marketing
DECEMBER 20, 2016
When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Google and Bing have made it easier for marketers to optimize their pay-per-click ads with the click-to-call feature.
Mironov Consulting
AUGUST 27, 2017
In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. As product managers, we must be market-focused if success means satisfying dozens/hundreds/thousands of distinct customers.
PM Hardcore
OCTOBER 7, 2016
Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product.
The Accidental Product Manager
AUGUST 28, 2017
The company has had to tell its investors that they believe that the advertising market that they serve has less demand than they’d like and the next few quarters might see small growth also. And we’ve not yet reached the next cohort of users known as the mass market.”
Mind the Product
MAY 5, 2017
I’ve had all sorts of job titles; digital marketer, growth hacker, creative technologist, UXer, startup product person, product strategist, product owner, lean coach and consultant. At present I’m freelancing, working in product, UX and marketing roles.
Mironov Consulting
JUNE 30, 2017
I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management.
The Accidental Product Manager
FEBRUARY 13, 2017
It Turns Out That Dating Is A Market. However, if you are willing to take a step back and instead consider the process of finding the correct life mate a market then all of sudden this starts to seem like a solvable problem.
Spice Catalyst
SEPTEMBER 22, 2016
Building Insanely Great Products Business Acceleration Business Development Courses Market Research Marketing Newsletter Dave Product Management Product Marketing Product Planning
Mind the Product
AUGUST 18, 2017
Data Driven Product Management Product Marketing UX Video Greylock Josh Elman KPIs metrics Mind the Product San Francisco MTPcon virality
Under10 Playbook
NOVEMBER 2, 2016
As I read it, I couldn’t help but find parallels between the folklore of baseball and that of marketing. Many today rely on similar marketing folklore: the value of trade shows and events; the need for programs to generate sales leads; the value of advertising.
Mind the Product
MAY 2, 2017
I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. Adults think that this drink is designed for the kids market.
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