Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily.

Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

Market research is easy. Visit customers

Under10 Playbook

Market research is easy. Time to market: 10 minutes. This market research technique is what Luke Hohmann calls “The Apprentice,” in his book Innovation Games. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researchingmarket research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research?

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

The Secret to Great Product Management

280 Group

Product Management Best Practices Customer Needs Market Research Research YouTube Video

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy.

4 Unusual Promotional Gifts for Product Marketing Managers

Spice Catalyst

Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show. Product Success Managers need to offer an incentive to get people to answer their surveys when they are doing market research.

“Customer At The Center” Special Webinar by David Fradin

Spice Catalyst

BIGP Book Building Insanely Great Products Business Acceleration Featured Market Research Marketing Product Marketing Customer customer Satisfaction Product Product Management webinar

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.

Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

Productize Conference, Lisbon Oct 19,20,21

Spice Catalyst

Building Insanely Great Products Business Acceleration Business Development Courses Market Research Marketing Newsletter Dave Product Management Product Marketing Product Planning

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. Well, you have a backlog with customer support, but also our marketing products are more popular on a Monday because people are checking reports to fill in their spreadsheets.

Apple’s Product Portfolio Management

Spice Catalyst

Business Acceleration Business Development Innovation Market Research Marketing Product Launch Product Life Cycle Framework Product Management Product Marketing Product Planning The Product Management Role apple Product Portfolio ManagementGood product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking.

Foundations

Spice Catalyst

Entrepreneur Innovation Job Market Research Marketing Messaging Product Launch Product Life Cycle Framework Product Management Product Marketing Product PlanningFoundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success.

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What Happens When you do User Discovery After Market Traction

Mind the Product

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. The user researchers use our platform for pretty much the same reason product managers do.

7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE

Pragmatic Marketing

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1.

7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE

Pragmatic Marketing

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1.

Why “Marketing” Sounds Like a SCAM

I Wonder The Value

What is marketing? According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch. Title: Principal Product Marketing Manager.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. If your market research is on point, they’ll probably say, “Yes it is. I’m doing some follow-up research, and you came to mind. This can be vital to your research because you’re gaining information from potential customers.

Three Keys to Launching Your Product in New Markets

The Product Coalition

I’m often asked how Showmax managed to successfully expand from Sub-Saharan African to Poland, a very different type of market. Instead, we looked at regional markets where people wanted to consume content but weren’t offered easy access through services like ours.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed.

Three Tips for Aligning Product Management and Product Marketing; Join me in Austin and San Francisco this Fall

Good Product Manager

Three Tips for Aligning Product Management and Product Marketing. Over the past several months, I’ve led several roundtables in different cities on the topic of how to align product management and product marketing – as the subject has attracted a lot of interest from both product management and portfolio marketing (including product, solution, segment and services marketing) leaders. Product Marketing Community — December 9 in San Francisco.

Product Management at General Assembly

Product Manager in Heels

Depending on where you are in the life-cycle of a product or feature, you could be doing market research, writing user stories or testing features before they head out into production. classes general assembly Product Management product/market fit roadmap teaching

Talking Directly with (Real) Customers

Mironov Consulting

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce.

What Do Product Leaders Worry About? (Survey)

Mironov Consulting

Here’s what I learned: Among 380 free-form responses about major issues or concerns: 35% of comments were about figuring out what problems to solve and building the right thing : validation, good market input, product/market fit, innovation, and outcomes instead of output.

Structured Visits – Cross Functional Team

The Product Bistro

Even though structured customer visits are technically “ marketingresearch, for them to be valuable requires that many of the key groups in the organization are involved. Engineering – as the owners of the development effort, it is usually very helpful to have them participate so as to understand the needs that are being fulfilled, and to share ownership with marketing for the requirements. marketing essentials research skills

Structured Customer Visits

The Product Bistro

Yes, it is important to go on sales calls to important accounts, and to do well customer visits, discussing roadmaps, support issues, and the state of the market. Early in a product development process, after the initial marketing requirements are gelling, and you are looking to validate that you are capturing enough needs for the segments you are targeting. Structured Customer Visits are a valuable tool for the marketer or product manager. marketing essentials skills

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Convert your ad traffic with personalized landing pages

Inside Intercom

From targeted search keywords to relevant ads to supporting landing pages, marketers can create tailored funnels based on what’s most important to their audiences in order to help connect the dots for future customers – and help them easily understand the value of your products.

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. People in the US are always looking for the next best thing on the market, which gives you a hungry audience ready to accept your new innovation. To do this well, you need to gather qualitative research and data. How to Use Qualitative Research to Prepare Your Product for US Sales A good first step is to know the pains and gains of your target customer. Marketing your product in the US is an exciting challenge.

Welcome

Generation Focus

This blog is where we share our perspective on all things market research. Welcome to Generation Focus. Generation Focus gives companies a new way of connecting with their customers. We are passionate about what we do and hope you will enjoy getting to know us

The Challenge of Managing – and Communicating – Customer Insights

Mind the Product

Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood). But in order to do this, an understanding of what their research and insights offer is imperative.

My Journey as an Interviewer: From Refugee Status Determination to User Research

Generation Focus

This is my story of how I became trained in refugee status determination (RSD) interviews based on interrogation techniques used throughout Europe, and how I have applied this to market research interviews.