User Research vs Market Research

UserVoice

Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily.

Market research is easy. Visit customers

Under10 Playbook

Market research is easy. Time to market: 10 minutes. This market research technique is what Luke Hohmann calls “The Apprentice,” in his book Innovation Games. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

?How to do Market Research For Your Products in 4 Steps

The Product Coalition

business technology marketing startup product-managementThis is one of the most critical skills to learn as a Technology PM Continue reading on ProductCoalition.com ».

How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better.

Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

First Round Review

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of.

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

Agile 218

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research.

What is a “market-driven” Product?

BrainMates

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

The Role of Market Research in Times of Uncertainty, Crisis and Change

Pragmatic Marketing

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment.

How Startups can compete in the Online Dating Market

The Product Coalition

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. How to deal with Winner Takes All Dynamic in Dating Market?

Product Research Rules by C Todd Lombardo

Mind the Product

The key to minimising these, he says, is effective product research. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. What is Product Research?

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Customer and Market Research.

First to Market Story: Facebook Home alone?

Obo

This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them. It’s possible that Facebook is even behind Google in terms of only market testing with existing customers (by definition people who find Facebook valuable).

The Secret to Great Product Management

280 Group

Product Management Best Practices Customer Needs Market Research Research YouTube Video

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

Vision 224

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Product Marketing managers' main responsibility is to communicate the product’s value to the market.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy.

Five Essential Skills for Product Marketing Managers

PMLesson's Ace the PM Interview

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Creativity Product marketers are also expected to be creative.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.

4 Unusual Promotional Gifts for Product Marketing Managers

Spice Catalyst

Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show. Product Success Managers need to offer an incentive to get people to answer their surveys when they are doing market research.

Day In The Life: Google Product Marketing Manager

PMLesson's Ace the PM Interview

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. Generally the PMM's responsibilities communicating the Why , What , and When to the market and users.

Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

“Customer At The Center” Special Webinar by David Fradin

Spice Catalyst

BIGP Book Building Insanely Great Products Business Acceleration Featured Market Research Marketing Product Marketing Customer customer Satisfaction Product Product Management webinar

How to Write a Great Product Marketer Resume

PMLesson's Ace the PM Interview

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Marketers care a lot about consistency so make sure you start on the front foot.

Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit?