Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1.

User Research vs Market Research

UserVoice

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Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason. That’s only a tiny sliver of your addressable market. You’ll have a harder time learning from sales calls how the other 80% of the market survives without your solution today.

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research? So not all research works the same?

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

The Role of Market Research in Times of Uncertainty, Crisis and Change

Pragmatic Marketing

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. In terms of market research, there’s sensitivity about not wanting to bother people and concerns about resources (both cash and time). Become a More Proactive Marketer.

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

?How to do Market Research For Your Products in 4 Steps

The Product Coalition

business technology marketing startup product-managementThis is one of the most critical skills to learn as a Technology PM Continue reading on ProductCoalition.com ».

How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

Content: Average OR and CTR in all industries are growing What profit do marketing investments bring Content marketing yields great results What is conversational marketing and who needs it What do customers expect from customer service How does the mobile industry evolve What makes companies change their marketing technologies and solutions We took eight recent market studies, read them carefully and selected the most important and useful insights.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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5 Product Positioning Mistakes to Absolutely Avoid

Mind the Product

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. Product Marketing Product Strategy Interview Market Research Positioning Pragmatic Marketing product positioning User Interviews User Research

Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

First Round Review

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits

Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

First Round Review

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits. Continue reading at First Round Review »

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations.

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. A Brief Guide to this Article.

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A Brief Guide to Product Discovery

Roman Pichler

Which market and market segment should the product address? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period.

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

Market Research Needs to Evolve

Brad Egeland

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently. Evidence shows us that market research desperately needs to evolve with consumers, but despite this, it’s remained the same. Millennials, and most people now, are well aware of what marketing looks like.

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research. Specifically, he discusses market research mistakes product managers too often make, including: Confusing qualitative with quantitative research. 15:02] What’s the best way to identify those needs using market research?

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. The Product Marketing Manager is responsible for successfully getting the product off the shelf. Is the market expert. Conducts customer and market research.

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. You have to identify the right target segment, understand a real problem they have, and learn what action to take. Read the details at [link]. What you can learn from user behavior to improve aspects of products. Too often applications ask users to do more than is really needed.

What is a “market-driven” Product?

BrainMates

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.”

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base. Product Marketing.

Product Research Rules by C Todd Lombardo

Mind the Product

The key to minimising these, he says, is effective product research. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. He references a study by The Standish Group who researched 2,000 software projects and found that 45% of the features shipped were never used. What is Product Research? Research requires more than just evidence.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy.

The Secret to Great Product Management

280 Group

Product Management Best Practices Customer Needs Market Research Research YouTube VideoFor this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework. Our one question for Tom today is a simple one that requires a thoughtful answer: What is the secret to being a great Product Manager?

How Startups can compete in the Online Dating Market

The Product Coalition

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Recently we decided to enter this market in our own company( JoySpot ), so I started studying this market heavily to learn how can a Startup penetrate it and be competitive versus titans like Tinder. How to deal with Winner Takes All Dynamic in Dating Market?

The Role of Market Research in Times of Uncertainty, Crisis and Change

Pragmatic Marketing

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. In terms of market research, there’s sensitivity about not wanting to bother people and concerns about resources (both cash and time). Become a More Proactive Marketer.

Using the right data methods in product research

Lead on Purpose

Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. prodmgmt #Leadership Continue reading → Product Management Techology analyze data market research markets methodology qualitative quantitative

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

First to Market Story: Facebook Home alone?

Obo

This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them. In terms of market response, more than half of the 15,000 app reviews gave Home just one star, and people quickly began looking for ways to remove the software from their phones. It’s possible that Facebook is even behind Google in terms of only market testing with existing customers (by definition people who find Facebook valuable).

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business? When product/market fit is owned by business leaders, products are judged by how quickly they can turn a profit.

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Involving others in the discovery work allows you to leverage their knowledge and expertise, builds rapport, and creates support for key product decisions including the selection of a specific market segment and stand-out features.

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The Simple Phrase at the Heart of Product Marketing

ProductCraft

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.