The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

See these related articles. Related Articles. One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Here’s Why Every Product Manager Must Learn to Love Data


The HBR article suggests anyone without a basic understanding of statistics take a refresher, while noting that said refresher does not mean going back to school. “Big data.”

Trending Sources

This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below.

How To Say “No” To A Feature Request

PM Hardcore

I’ll do another article on that soon. No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it?

Product Manager Salary Statistics

280 Group

This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits. The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is?

Using The Five Queues

Under10 Playbook

This article by Steve Johnson was featured in Pragmatic Marketing's Summer 2017 issue of The Pragmatic Marketer. One of the most powerful concepts in the Under10 Playbook software is "The Five Queues."

The T-Shaped Product Manager

Roman Pichler

1] As far as I know, my colleague Ellen Gottesdiener was the first person to suggest that product managers should be t-shaped in her article “ 5 Ways to Recognize a Great Product Manager ”. Balancing Specific and Generic Skills.

The Four People Addicting You to Technology

Nir Eyal

To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?, Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior. in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our tech addiction. […]. The post The Four People Addicting You to Technology appeared first on Nir and Far.

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

Subscribers receive: A monthly article or video on product discovery/continuous innovation. His feedback led to significant revisions that made this article better. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome].

Product Manager Certification: What, Why, How

280 Group

This article discusses the benefits of certification and what you can expect to gain by becoming certified. Advancing your career by earning a Product Manager Certification can be a highly-effective strategy.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

This is such an important factor that I’m going to spend a large amount of this article illustrating it. Did you find this article helpful? I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer.

The Evolution of Modern Product Discovery

Product Talk

So when you read that next article about whatever comes next, all I would ask is that you take a step back and you say okay, here’s what I need to ask myself to know if I should use this tool, and when I should use this tool. Product management is evolving quickly.

Product Leader – Your Comfort Zone Kills Innovation

280 Group

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

See this article. I argued in this article that the hard problems that product managers face are ill-structured and borrowed from Jonassen’s model for solving ill-structured problems. I’ve found a visual aid that is profoundly changing the way teams work.

Product Manager vs. Product Owner Revisited


Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner. ” This causes serious problems, which I covered in the article so I won’t repeat here, and I absolutely still believe it’s critical to be a single person rather than two, but I realize now that I also made a serious mistake in my strategy for how I encouraged this.

A New Focus On Product Management Opportunity

PM Hardcore

It starts with the next post, which puts a selection of my previous articles into an organizational structure that makes it easy to see how they all tie together. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

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Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. This article shares a useful example… [link]. Discover where DT fits and where it doesn’t in this article [link].

Mental Models for Product Managers – Part 2

PM Hardcore

For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! And Teresa Torres has written a number of great articles putting a product management spin on them. Brain Wiring (by Wellcome Images, CC licensed).

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

Articles: Customer Interviews. It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help.

Gleaning Product Insights from Your User Onboarding Process


In This Article: Why Gather Product Feedback During New Customer Onboarding? The customer onboarding process is a vital stop on the path to customer happiness and product success.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Near the start of this article, I asserted that without intentionality, at-scale “agile” organizations are not faster. Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating.

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Create Your First Roadmap with Craft

In this article, you’ll get to know the roadmap structure, how to use the different elements correctly and how to toggle around the roadmap views until you find a view you like. This view allows you to see the layout of your roadmap as described below: Go to the full article.

Dual-Track PM Ladders – Bringing the Donuts 08/31/2016

Ken Norton

I received a lot of feedback on that article, including a surprising number of you who, like me, prefer staying close to the Product vs. managerial career paths -. In an earlier newsletter, I wrote about product management career paths and why we should create opportunities for PMs who don’t necessarily want to become senior managers.

This Framework Gives You Product Management Super Powers

PM Hardcore

” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Two Good Articles on Decision-Making For Product Managers. Breakthrough! The Secret Product Management Framework.

Minimum Valuable Problem

Tyner Blain

Rich Mironov’s great article, the DIY Illusion , talks about the importance of focusing your team on building what is important to build (and not building something more easily acquired in other ways). Defining and building a good minimum viable product is much harder than it sounds.

Good Enough

Tyner Blain

There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).”

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Related Articles on the Product Marketing Role. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes.

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The Alternative to Roadmaps


In several articles I have highlighted the reasons I see typical product roadmaps as the source of so much waste in product teams. The Product Fail article covers this at a high level, and the concept is elaborated on in The Inconvenient Truth About Product. In this article, I’d like to try to tackle this.

Why Women Make The Best Product Managers


But many people did ask me about the gender aspect afterwards (If you haven’t yet read that article, I hope you read it first as this article will make much more sense if you know just what traits are necessary for strong product managers). Let me also say this entire article is based on generalizations, and I personally know exceptions to each point I make below.

Product Owner Manager – Alone Together

Tyner Blain

Yesterday, I was reading an article about the overlap between product management and user experience , by Melissa Perri , who has feet in both worlds. Melissa’s article is a good one, you should go read it. Product owners and product managers. Two roles, often done by one person.

Product Management Synapses

Tyner Blain

He would watch Melrose Place every week, then write up an article about the particular law-school related topics – contract law for the people renting their apartments, or something related to a an argument between two characters, etc.

How to Win Your Competition’s Customers

Nir Eyal

Today, I’d like to share a quick video of the ideas in that article. About a year ago, I wrote an essay about how to win your competition’s customers habits.

An Introduction to Product Discovery

Product Talk

Are you interested in receiving more videos and articles about product discovery? I continue to be surprised by how many product managers aren’t familiar with dual-track development.

Hearing About Accounts, Listening for Segments

Mironov Consulting

Which help pages or knowledge base articles are end users accessing the most? In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. Peter Drucker (or Steve Johnson)*.

Opposite Views of a Product Roadmap

Tyner Blain

Janna Bastow wrote an excellent article about the importance of flexibility in roadmaps. The article provides a really good explanation of how product management is not project management, and the evils of having a roadmap which is nothing more than a “glorified Gantt chart.”

How to Hire a Product Analyst


They are hard to find and we hope this article will help you do so! . The six things you need from a great product data scientist and how to find them . Product Analytics is one of the most high leverage roles in a company that’s investing in software development.

Innovation vs. Execution


In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. In this article I wanted to say a bit more about how your company's culture either helps or hinders innovation or execution, and then I’d like to give you some pretty deep questions for your team to consider.

The Dirty Dozen Roadmap Roadblocks

Product Powers

Note: The header for each of the numbered red section headers below is a link to a more in-depth article on that particular roadblock. A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. It’s the one document that steers the entire organization in delivering on the company strategy. It's key to success, and yet many organizations struggle to produce effective roadmaps.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

2] Bansi Nangji and Geoff Tuff recommend in their article “ Managing Your Innovation Portfolio ” that companies should invest about 10% in disruptive or transformational initiatives and about 20% in incremental or adjacent ones. The Matrix Reloaded.

Features do not a Product Roadmap Make

Tyner Blain

If all you need is the answer above, then this is a really short article for you – you can stop here. Seven years ago this month, I joined in the fracas stirred up by an article where the author.