25 must-read product management articles


I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

Product Managers: Your peers say you should read these articles


10 must-reads suggested by successful product managers The most successful people read. In fact, many influential entrepreneurs and those looking to better their craft have a habit of reading on a daily basis. But reading that often is easier said than done. It’s not just the time it takes to read. Finding quality content takes time as well. We wanted to help you out. So we’ve asked some. Source. Ideas top-reads

Product Manager Salary Statistics

280 Group

This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits. The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is?

Feedback and Feedforward for Continuous Improvement Posted

Johanna Rothman

This month’s article is Feedback & Feedforward for Continuous Improvement : Using Double-Loop Learning Challenges Our Assumptions. I’m a monthly contributor to the Gurock blog.

Five Tips for Product Managers to Get Executive Support

280 Group

This video and article cover five techniques for just that. If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure.

Here’s Why Every Product Manager Must Learn to Love Data


The HBR article suggests anyone without a basic understanding of statistics take a refresher, while noting that said refresher does not mean going back to school. “Big data.”

Product Manager Certification: What, Why, How

280 Group

This article discusses the benefits of certification and what you can expect to gain by becoming certified. Advancing your career by earning a Product Manager Certification can be a highly-effective strategy.

Using The Five Queues

Under10 Playbook

This article by Steve Johnson was featured in Pragmatic Marketing's Summer 2017 issue of The Pragmatic Marketer. One of the most powerful concepts in the Under10 Playbook software is "The Five Queues."

Product Leader – Your Comfort Zone Kills Innovation

280 Group

The Four People Addicting You to Technology

Nir Eyal

To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?, Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior. in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our tech addiction. […]. The post The Four People Addicting You to Technology appeared first on Nir and Far.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs


In This Article. We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most.

How To Say “No” To A Feature Request

PM Hardcore

I’ll do another article on that soon. No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it?

The T-Shaped Product Manager

Roman Pichler

1] As far as I know, my colleague Ellen Gottesdiener was the first person to suggest that product managers should be t-shaped in her article “ 5 Ways to Recognize a Great Product Manager ”. Balancing Specific and Generic Skills.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

This is such an important factor that I’m going to spend a large amount of this article illustrating it. Did you find this article helpful? I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer.

This Framework Gives You Product Management Super Powers

PM Hardcore

” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Two Good Articles on Decision-Making For Product Managers. Breakthrough! The Secret Product Management Framework.

Sprint Review Tips for Product Owners

Roman Pichler

See my article “ How to Choose the Right Product Validation Technique in Scrum ” for more information.). Involve the Right People.

Demo 56

Guest Blog: Customer Service in Retail – Infographic

Mironov Consulting

This week we feature an article by Patrick Thuot who shares an infographic about how customer service can help the retail industry. For more articles from Shep Hyken and his guest contributors go to customerserviceblog.com.

Blog 31

The Evolution of Modern Product Discovery

Product Talk

So when you read that next article about whatever comes next, all I would ask is that you take a step back and you say okay, here’s what I need to ask myself to know if I should use this tool, and when I should use this tool. Product management is evolving quickly.

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

Subscribers receive: A monthly article or video on product discovery/continuous innovation. His feedback led to significant revisions that made this article better. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome].

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

This article will describe a web timing approach vs. the motivation and approaches to shifting left performance activities. Introduction Are you used to getting a certain amount of data from your testing practices?

Create Your First Roadmap with Craft


In this article, you’ll get to know the roadmap structure, how to use the different elements correctly and how to toggle around the roadmap views until you find a view you like. This view allows you to see the layout of your roadmap as described below: Go to the full article.

Visiting Customers? What?

PM Hardcore

I have covered many techniques for how to do this in earlier blog posts , including links to other peoples’ articles. I’ll continue this topic in the next article. Nothing Important Happens In The Office.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

See this article. I argued in this article that the hard problems that product managers face are ill-structured and borrowed from Jonassen’s model for solving ill-structured problems. I’ve found a visual aid that is profoundly changing the way teams work.

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Product Talk

If you remember my article, Why Drawing Maps Sharpens Your Thinking , you already know that externalizing your ideas takes the burden off of your working memory, allowing you to spend more cognitive energy evaluating your ideas. a mix of articles and videos).

What Everyone Gets Wrong About Stakeholders

Melissa Perri

So for the purposes of this article, I'm just talking about the internal stakeholders of your company. When I first started in Product Management, I was told that my job was to keep my stakeholders happy. My stakeholders were members of the sales team.

A New Focus On Product Management Opportunity

PM Hardcore

It starts with the next post, which puts a selection of my previous articles into an organizational structure that makes it easy to see how they all tie together. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

Blog 62

Product Manager vs. Product Owner Revisited


Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner. ” This causes serious problems, which I covered in the article so I won’t repeat here, and I absolutely still believe it’s critical to be a single person rather than two, but I realize now that I also made a serious mistake in my strategy for how I encouraged this.

Mental Models for Product Managers – Part 2

PM Hardcore

For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! And Teresa Torres has written a number of great articles putting a product management spin on them. Brain Wiring (by Wellcome Images, CC licensed).

Dual-Track PM Ladders – Bringing the Donuts 08/31/2016

Ken Norton

I received a lot of feedback on that article, including a surprising number of you who, like me, prefer staying close to the Product vs. managerial career paths -. In an earlier newsletter, I wrote about product management career paths and why we should create opportunities for PMs who don’t necessarily want to become senior managers.

All I know is coding. Can I become a Product Manager?

B2B Product Management

In this article, we will explore the two broad categories of the Product Manager role. We get this question a lot. This is very typical of someone from a technical background (ex. Currently in engineering or related area) thinking of moving to Product Management.

Product success lessons from Amazon–and other innovation insights for product managers Oct 6, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. If you are looking for a product role, read this article at [link]. This is the article to answer that question… [link].

How to prepare your Think-Out-Loud Study in UserZoom


Follow this article as you create your study and you’ll be listening to your results in no time. Helpful tips to start collecting think out loud feedback from participants.

Agile 28

Questions to Ask Before Estimating an Agile Program Posted

Johanna Rothman

My most recent article on projectmanagement.com is 3 Questions to Ask Before Estimating an Agile Program. In both Create Your Successful Agile Project and Agile and Lean Program Management , I talk about the reality of estimates in most settings.

Agile 26

Good Enough

Tyner Blain

There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).”

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. A Sales Demo Challenge.

Demo 35

Minimum Valuable Problem

Tyner Blain

Rich Mironov’s great article, the DIY Illusion , talks about the importance of focusing your team on building what is important to build (and not building something more easily acquired in other ways). Defining and building a good minimum viable product is much harder than it sounds.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. This article shares a useful example… [link]. Discover where DT fits and where it doesn’t in this article [link].

The Alternative to Roadmaps


In several articles I have highlighted the reasons I see typical product roadmaps as the source of so much waste in product teams. The Product Fail article covers this at a high level, and the concept is elaborated on in The Inconvenient Truth About Product. In this article, I’d like to try to tackle this.

How to Win Your Competition’s Customers

Nir Eyal

Today, I’d like to share a quick video of the ideas in that article. About a year ago, I wrote an essay about how to win your competition’s customers habits.