INDUSTRY INSIGHTS YOUR PEERS ARE READING
My most recent article on the Gurock blog might help you think about what it would take you to move from Big Idea to some form of minimum. The post Minimums Article Posted appeared first on Johanna Rothman, Management Consultant. MORE
Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on. MORE
This article was originally posted on AB Tasty as How the Unconscious Motivates Online Conversions. As conversion rate optimization (CRO) experts, we usually test a lot of things on our website, and we’re confident that, Read more. MORE
An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating. The article doesn’t say why that’s happening. MORE
This article was originally posted on AB Tasty as 6 Powerful Cognitive Biases Used in Marketing to Sell More. Psychology is one of the most powerful tools that marketers have at their disposal. Discover 6 cognitive biases used in marketing to sell more. MORE
I wrote an article about estimation, How to give IT project estimates—and when not to estimate at all. The post Estimation Article Posted: When to Estimate and When Not to Estimate appeared first on Johanna Rothman, Management Consultant. Do estimates make you slightly crazed? Maybe you want to roll your eyes at the organization’s confusion between your estimate (guess) and a commitment. You’re not alone. MORE
This article was originally posted on AB Tasty as How Cohort Analysis Can Increase Your Conversions. This is a guest post by Charlie Carpenter, co-founder and CEO of Kite. Anyone running an eCommerce site – or, indeed, Read more. MORE
Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. Interesting article from author Sofia Quintero, focused on UX Writing. MORE
This article was originally posted on AB Tasty as Why Segmenting by Personality Should be Part of a Personalization Strategy. Learn what it means to personalize your website according to visitors' psychographic profile, and how the company Dotaki is bringing this tech to marketers. MORE
This article was originally posted on AB Tasty as How to Use AI to Boost Personalization in Untold Ways. There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. MORE
This article was originally posted on AB Tasty as 6 Techniques To Build Lead Capture Forms. Lead capture forms are one of the most efficient ways of reaching potential customers who would otherwise be unlikely to make a purchase at first point of contact with a brand. MORE
Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight Very interesting and relevant article from UX Movement. MORE
By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Stay tuned for Part 2 in upcoming weeks. MORE
Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. Article hailing from WebDesignerDepot, focused on something very important: accessibility. MORE
This article was originally posted on AB Tasty as We Live in a Post-Truth world, and Conversion Optimization is Paying the Price. MORE
This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps. MORE
If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. It’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015. CX Design Marketing Popular Product Research MORE
While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager. MORE
This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Another great article from Smashing Magazine, and specifically from author John Rhea. MORE
Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO. MORE
I encourage to you visit Product Bistro , read the review , and check out some of Geoff’s other articles on product management and product marketing ! It’s exciting to see the first review of The Secret Product Manager Handbook ! MORE
John Le Drew and I pair-wrote an article describing this problem and how to solve it. We’ll see if they result in articles. Yes, that’s a little meta considering the article. The post Fake Certainty Article Posted on AgileConnection appeared first on Johanna Rothman, Management Consultant. Many product owners and customers believe they know the problem they want to solve. MORE
10 must-reads suggested by successful product managers The most successful people read. In fact, many influential entrepreneurs and those looking to better their craft have a habit of reading on a daily basis. But reading that often is easier said than done. It’s not just the time it takes to read. Finding quality content takes time as well. We wanted to help you out. So we’ve asked some. Source. Ideas top-reads MORE
This article was originally posted on AB Tasty as Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season. The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. MORE
Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. 3: Articles in the Messenger. MORE
This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article MORE
I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. MORE
By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Part 1 is here. Pointers for Applying Machine Learning to Business Problems 1– Begin with a priority problem, not a toy problem In an off-mic conversation with Dr. Charles Martin (AI consultant in the Bay Area),… Product Strategy MORE
Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week! MORE
My heart is heavy as I write this article; my father passed away a few days ago. I’ve been thinking about Dad and the important lessons he taught me, both when I was growing up and lived with him in … Continue reading → Leadership Dad father hard work perseverance responsibility MORE
This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article MORE
Very pertinent article focused on product design and usability, and how this convergence can effectively create successful products, but also dangerous habits, depending on the target audiences it purposefully aims at. Fantastic article focused on Design Systems. MORE
If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. It’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015. CX Design Marketing Popular Product Research MORE
Regularly assess how your product is doing and how effective your current product strategy is, for example, by holding collaborative strategy reviews, as I describe in more details in the article “ Establishing an Effective Product Strategy Process ”. What is Sustainable Pace? MORE
This article was originally posted on AB Tasty as How to Use Geographic Targeting to Deliver Better Online Experiences. Delivering smooth online experiences is one of the top priorities for marketers, and with good reason. Nowadays, your customers expect. Read more. MORE
This video and article cover five techniques for just that. If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. MORE
This article was originally posted on AB Tasty as How to Build a CRM System for Your eCommerce Business. A quick intro to CRM (customer relationship management) software: what it is, why it's important to your business, and how to choose the right one. MORE
Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on. MORE
Well, this article is for you. This article was originally posted on AB Tasty as The Non-Coder’s Introduction to Mobile-First, Responsive Email Design. Coding isn’t your ‘thing’. But aren't you curious how your developer was able to render your creations into working emails? MORE
Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer. Like most executives in highly pressured sectors, John feels … Continue reading → Leadership intentional legacy vision MORE
Article Related Topics Roadmunk
SEPTEMBER 21, 2017
I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.
Johanna Rothman
MAY 2, 2018
My most recent article on the Gurock blog might help you think about what it would take you to move from Big Idea to some form of minimum. The post Minimums Article Posted appeared first on Johanna Rothman, Management Consultant.
The Product Coalition
OCTOBER 14, 2018
Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. Interesting article from author Sofia Quintero, focused on UX Writing.
The Product Coalition
SEPTEMBER 23, 2018
This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Another great article from Smashing Magazine, and specifically from author John Rhea.
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article in the McKinsey Quarterly pointed out, “The impact of ‘big data’. FROM BASIC BUSINESS INTELLIGENCE REQUIREMENTS TO. SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? See where.
Johanna Rothman
OCTOBER 29, 2018
John Le Drew and I pair-wrote an article describing this problem and how to solve it. We’ll see if they result in articles. Yes, that’s a little meta considering the article. The post Fake Certainty Article Posted on AgileConnection appeared first on Johanna Rothman, Management Consultant. Many product owners and customers believe they know the problem they want to solve.
The Product Coalition
AUGUST 20, 2018
Very pertinent article focused on product design and usability, and how this convergence can effectively create successful products, but also dangerous habits, depending on the target audiences it purposefully aims at. Fantastic article focused on Design Systems.
|
The Product Coalition
MAY 20, 2018
Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. Article hailing from WebDesignerDepot, focused on something very important: accessibility.
The Product Coalition
APRIL 29, 2018
Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight Very interesting and relevant article from UX Movement.
The Product Coalition
MARCH 11, 2018
Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week!
ProductBoard
JANUARY 23, 2018
10 must-reads suggested by successful product managers The most successful people read. In fact, many influential entrepreneurs and those looking to better their craft have a habit of reading on a daily basis. But reading that often is easier said than done. It’s not just the time it takes to read. Finding quality content takes time as well. We wanted to help you out. So we’ve asked some. Source. Ideas top-reads
Johanna Rothman
JULY 23, 2018
I wrote an article about estimation, How to give IT project estimates—and when not to estimate at all. The post Estimation Article Posted: When to Estimate and When Not to Estimate appeared first on Johanna Rothman, Management Consultant. Do estimates make you slightly crazed? Maybe you want to roll your eyes at the organization’s confusion between your estimate (guess) and a commitment. You’re not alone.
Inside Intercom
SEPTEMBER 18, 2018
Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. 3: Articles in the Messenger.
|
UserTesting
DECEMBER 15, 2015
If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. It’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015. CX Design Marketing Popular Product Research
UserTesting
AUGUST 18, 2015
Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on.
UserTesting
DECEMBER 15, 2015
If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. It’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015. CX Design Marketing Popular Product Research
UserTesting
AUGUST 18, 2015
Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on.
bpma ProductHub
NOVEMBER 17, 2018
By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Stay tuned for Part 2 in upcoming weeks.
bpma ProductHub
DECEMBER 9, 2018
By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Part 1 is here. Pointers for Applying Machine Learning to Business Problems 1– Begin with a priority problem, not a toy problem In an off-mic conversation with Dr. Charles Martin (AI consultant in the Bay Area),… Product Strategy
Lead on Purpose
JULY 16, 2018
Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer. Like most executives in highly pressured sectors, John feels … Continue reading → Leadership intentional legacy vision
AB Tasty
DECEMBER 3, 2018
Well, this article is for you. This article was originally posted on AB Tasty as The Non-Coder’s Introduction to Mobile-First, Responsive Email Design. Coding isn’t your ‘thing’. But aren't you curious how your developer was able to render your creations into working emails?
The Product Bistro
AUGUST 1, 2018
While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager.
AB Tasty
NOVEMBER 30, 2018
This article was originally posted on AB Tasty as We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.
AB Tasty
DECEMBER 12, 2018
This article was originally posted on AB Tasty as How to Use Geographic Targeting to Deliver Better Online Experiences. Delivering smooth online experiences is one of the top priorities for marketers, and with good reason. Nowadays, your customers expect. Read more.
AB Tasty
NOVEMBER 15, 2018
This article was originally posted on AB Tasty as Use These 8 Web Design Principles to Boost Your Email Conversion. Take advantage of email conversion tips that will guide you to not only design masterpiece emails but also make your subscribers look forward to hearing from you.
Pragmatic Marketing
NOVEMBER 27, 2018
An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating. The article doesn’t say why that’s happening.
AB Tasty
OCTOBER 12, 2018
This article was originally posted on AB Tasty as How the Unconscious Motivates Online Conversions. As conversion rate optimization (CRO) experts, we usually test a lot of things on our website, and we’re confident that, Read more.
280 Group
JANUARY 30, 2018
This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps.
AB Tasty
DECEMBER 5, 2018
This article was originally posted on AB Tasty as Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season. The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game.
Roman Pichler
NOVEMBER 6, 2018
Regularly assess how your product is doing and how effective your current product strategy is, for example, by holding collaborative strategy reviews, as I describe in more details in the article “ Establishing an Effective Product Strategy Process ”. What is Sustainable Pace?
AB Tasty
OCTOBER 30, 2018
This article was originally posted on AB Tasty as 6 Techniques To Build Lead Capture Forms. Lead capture forms are one of the most efficient ways of reaching potential customers who would otherwise be unlikely to make a purchase at first point of contact with a brand.
AB Tasty
DECEMBER 4, 2018
This article was originally posted on AB Tasty as How to Prepare Your eCommerce Store to Boost Your Holiday Sales. The holiday season is just around the corner. Prepare for the holiday rush to ensure that you have a bountiful sales season with these eCommerce tips.
AB Tasty
DECEMBER 6, 2018
This article was originally posted on AB Tasty as How to Build a CRM System for Your eCommerce Business. A quick intro to CRM (customer relationship management) software: what it is, why it's important to your business, and how to choose the right one.
AB Tasty
OCTOBER 31, 2018
This article was originally posted on AB Tasty as How to Use AI to Boost Personalization in Untold Ways. There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience.
AB Tasty
NOVEMBER 16, 2018
This article was originally posted on AB Tasty as Black Friday: How to Increase Profit During the Online Shopping Frenzy. Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas.
280 Group
JUNE 20, 2017
This video and article cover five techniques for just that. If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure.
AB Tasty
NOVEMBER 13, 2018
This article was originally posted on AB Tasty as Why Segmenting by Personality Should be Part of a Personalization Strategy. Learn what it means to personalize your website according to visitors' psychographic profile, and how the company Dotaki is bringing this tech to marketers.
Lead on Purpose
JULY 10, 2017
My heart is heavy as I write this article; my father passed away a few days ago. I’ve been thinking about Dad and the important lessons he taught me, both when I was growing up and lived with him in … Continue reading → Leadership Dad father hard work perseverance responsibility
AB Tasty
OCTOBER 24, 2018
This article was originally posted on AB Tasty as How Cohort Analysis Can Increase Your Conversions. This is a guest post by Charlie Carpenter, co-founder and CEO of Kite. Anyone running an eCommerce site – or, indeed, Read more.
Pragmatic Marketing
AUGUST 15, 2018
This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article
Pragmatic Marketing
AUGUST 15, 2018
This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article
AB Tasty
OCTOBER 29, 2018
This article was originally posted on AB Tasty as 6 Powerful Cognitive Biases Used in Marketing to Sell More. Psychology is one of the most powerful tools that marketers have at their disposal. Discover 6 cognitive biases used in marketing to sell more.
The Secret PM Handbook
JANUARY 7, 2018
I encourage to you visit Product Bistro , read the review , and check out some of Geoff’s other articles on product management and product marketing ! It’s exciting to see the first review of The Secret Product Manager Handbook !
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