25 must-read product management articles


I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

Great article Nora, was really helpful – thanks for writing it.

Brandon Chu

Great article Nora, was really helpful – thanks for writing it

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This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below.

Here’s Why Every Product Manager Must Learn to Love Data


The HBR article suggests anyone without a basic understanding of statistics take a refresher, while noting that said refresher does not mean going back to school. “Big data.”

Product Manager Salary Statistics

280 Group

This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits. The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is?

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

An article written by Christopher Mele at the […]. The subject line read: “did you see this?” The message was from my editor Jen. Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

The Four People Addicting You to Technology

Nir Eyal

To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?, Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior. in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our tech addiction. […]. The post The Four People Addicting You to Technology appeared first on Nir and Far.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs


In This Article. We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most.

The T-Shaped Product Manager

Roman Pichler

1] As far as I know, my colleague Ellen Gottesdiener was the first person to suggest that product managers should be t-shaped in her article “ 5 Ways to Recognize a Great Product Manager ”. Balancing Specific and Generic Skills.

Product Manager Certification: What, Why, How

280 Group

This article discusses the benefits of certification and what you can expect to gain by becoming certified. Advancing your career by earning a Product Manager Certification can be a highly-effective strategy.

How To Say “No” To A Feature Request

PM Hardcore

I’ll do another article on that soon. No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it?

Sprint Review Tips for Product Owners

Roman Pichler

See my article “ How to Choose the Right Product Validation Technique in Scrum ” for more information.). Involve the Right People.

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Product Leader – Your Comfort Zone Kills Innovation

280 Group

What Everyone Gets Wrong About Stakeholders

Melissa Perri

So for the purposes of this article, I'm just talking about the internal stakeholders of your company. When I first started in Product Management, I was told that my job was to keep my stakeholders happy. My stakeholders were members of the sales team.

Product success lessons from Amazon–and other innovation insights for product managers Oct 6, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. If you are looking for a product role, read this article at [link]. This is the article to answer that question… [link].

Product Manager vs. Product Owner Revisited


Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner. ” This causes serious problems, which I covered in the article so I won’t repeat here, and I absolutely still believe it’s critical to be a single person rather than two, but I realize now that I also made a serious mistake in my strategy for how I encouraged this.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

This is such an important factor that I’m going to spend a large amount of this article illustrating it. Did you find this article helpful? I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer.

This Framework Gives You Product Management Super Powers

PM Hardcore

” In this case, the previous observations are the articles I’ve been posting on the blog. In this article, I tie the older posts to the framework. Two Good Articles on Decision-Making For Product Managers. Breakthrough! The Secret Product Management Framework.

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

Subscribers receive: A monthly article or video on product discovery/continuous innovation. His feedback led to significant revisions that made this article better. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome].

Dual-Track PM Ladders – Bringing the Donuts 08/31/2016

Ken Norton

I received a lot of feedback on that article, including a surprising number of you who, like me, prefer staying close to the Product vs. managerial career paths -. In an earlier newsletter, I wrote about product management career paths and why we should create opportunities for PMs who don’t necessarily want to become senior managers.

The Evolution of Modern Product Discovery

Product Talk

So when you read that next article about whatever comes next, all I would ask is that you take a step back and you say okay, here’s what I need to ask myself to know if I should use this tool, and when I should use this tool. Product management is evolving quickly.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. This article shares a useful example… [link]. Discover where DT fits and where it doesn’t in this article [link].

A New Focus On Product Management Opportunity

PM Hardcore

It starts with the next post, which puts a selection of my previous articles into an organizational structure that makes it easy to see how they all tie together. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

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Visiting Customers? What?

PM Hardcore

I have covered many techniques for how to do this in earlier blog posts , including links to other peoples’ articles. I’ll continue this topic in the next article. Nothing Important Happens In The Office.

Mental Models for Product Managers – Part 2

PM Hardcore

For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! And Teresa Torres has written a number of great articles putting a product management spin on them. Brain Wiring (by Wellcome Images, CC licensed).

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

See this article. I argued in this article that the hard problems that product managers face are ill-structured and borrowed from Jonassen’s model for solving ill-structured problems. I’ve found a visual aid that is profoundly changing the way teams work.

Good Enough

Tyner Blain

There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).”

Create Your First Roadmap with Craft


In this article, you’ll get to know the roadmap structure, how to use the different elements correctly and how to toggle around the roadmap views until you find a view you like. This view allows you to see the layout of your roadmap as described below: Go to the full article.

Gleaning Product Insights from Your User Onboarding Process


In This Article: Why Gather Product Feedback During New Customer Onboarding? The customer onboarding process is a vital stop on the path to customer happiness and product success.

Minimum Valuable Problem

Tyner Blain

Rich Mironov’s great article, the DIY Illusion , talks about the importance of focusing your team on building what is important to build (and not building something more easily acquired in other ways). Defining and building a good minimum viable product is much harder than it sounds.

How to prepare your Think-Out-Loud Study in UserZoom


Follow this article as you create your study and you’ll be listening to your results in no time. Helpful tips to start collecting think out loud feedback from participants.

Agile 23

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Near the start of this article, I asserted that without intentionality, at-scale “agile” organizations are not faster. Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating.

Agile 56

How to Win Your Competition’s Customers

Nir Eyal

Today, I’d like to share a quick video of the ideas in that article. About a year ago, I wrote an essay about how to win your competition’s customers habits.

The Alternative to Roadmaps


In several articles I have highlighted the reasons I see typical product roadmaps as the source of so much waste in product teams. The Product Fail article covers this at a high level, and the concept is elaborated on in The Inconvenient Truth About Product. In this article, I’d like to try to tackle this.

Why Women Make The Best Product Managers


But many people did ask me about the gender aspect afterwards (If you haven’t yet read that article, I hope you read it first as this article will make much more sense if you know just what traits are necessary for strong product managers). Let me also say this entire article is based on generalizations, and I personally know exceptions to each point I make below.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers


When you think about reading an article in a magazine you kind of have an introduction, you have the middle, and you’re in the suspenseful middle part and then you end with this conclusion. Welcome to our third episode of Product to Product —a podcast for / by product people.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Related Articles on the Product Marketing Role. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes.

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All I know is coding. Can I become a Product Manager?

B2B Product Management

In this article, we will explore the two broad categories of the Product Manager role. We get this question a lot. This is very typical of someone from a technical background (ex. Currently in engineering or related area) thinking of moving to Product Management.

Product Owner Manager – Alone Together

Tyner Blain

Yesterday, I was reading an article about the overlap between product management and user experience , by Melissa Perri , who has feet in both worlds. Melissa’s article is a good one, you should go read it. Product owners and product managers. Two roles, often done by one person.

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

I'll leave you with my favorite definition taken from this article : "Leadership is the ability to take an average team of individuals and transform them into superstars. Leadership is a necessity for product managers, yet many of us can't quite figure out the definition.