25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

Minimums Article Posted

Johanna Rothman

My most recent article on the Gurock blog might help you think about what it would take you to move from Big Idea to some form of minimum. The post Minimums Article Posted appeared first on Johanna Rothman, Management Consultant.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. Interesting article from author Sofia Quintero, focused on UX Writing.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article focuses/showcases the importance of effective illustrations to highlight core components of the messaging and therefore create more engaging product experiences. Another great article from Smashing Magazine, and specifically from author John Rhea.

The 5 Levels of Analytics Maturity

article in the McKinsey Quarterly pointed out, “The impact of ‘big data’. FROM BASIC BUSINESS INTELLIGENCE REQUIREMENTS TO. SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? See where.

Fake Certainty Article Posted on AgileConnection

Johanna Rothman

John Le Drew and I pair-wrote an article describing this problem and how to solve it. We’ll see if they result in articles. Yes, that’s a little meta considering the article. The post Fake Certainty Article Posted on AgileConnection appeared first on Johanna Rothman, Management Consultant. Many product owners and customers believe they know the problem they want to solve.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very pertinent article focused on product design and usability, and how this convergence can effectively create successful products, but also dangerous habits, depending on the target audiences it purposefully aims at. Fantastic article focused on Design Systems.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. Article hailing from WebDesignerDepot, focused on something very important: accessibility.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight Very interesting and relevant article from UX Movement.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. March//9//2018 Here are some interesting finds on UI/UX of the week!

Product Managers: Your peers say you should read these articles

ProductBoard

10 must-reads suggested by successful product managers The most successful people read. In fact, many influential entrepreneurs and those looking to better their craft have a habit of reading on a daily basis. But reading that often is easier said than done. It’s not just the time it takes to read. Finding quality content takes time as well. We wanted to help you out. So we’ve asked some. Source. Ideas top-reads

Estimation Article Posted: When to Estimate and When Not to Estimate

Johanna Rothman

I wrote an article about estimation, How to give IT project estimates—and when not to estimate at all. The post Estimation Article Posted: When to Estimate and When Not to Estimate appeared first on Johanna Rothman, Management Consultant. Do estimates make you slightly crazed? Maybe you want to roll your eyes at the organization’s confusion between your estimate (guess) and a commitment. You’re not alone.

Enhance your answers – how to handle frequently asked questions

Inside Intercom

Intercom’s Articles product offers a powerful way to create, organize and present your help content, and to guide customers towards what they need, you can organize your articles in collections. 3: Articles in the Messenger.

The 15 Most-Loved UserTesting Articles from 2015

UserTesting

If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. It’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015. CX Design Marketing Popular Product Research

24 Expert Articles and Resources for Product Managers

UserTesting

Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on.

The 15 Most-Loved UserTesting Articles from 2015

UserTesting

If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog. It’s been another great year here at the UserTesting blog, and we’ve been honored to have you join us! In celebration of everything we’ve learned together, we’d like to share our top content from 2015. CX Design Marketing Popular Product Research

24 Expert Articles and Resources for Product Managers

UserTesting

Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on.

How to Apply Machine Learning to Business Problems: Part 1

bpma ProductHub

By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Stay tuned for Part 2 in upcoming weeks.

How to Apply Machine Learning to Business Problems: Part 2

bpma ProductHub

By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Part 1 is here. Pointers for Applying Machine Learning to Business Problems 1– Begin with a priority problem, not a toy problem In an off-mic conversation with Dr. Charles Martin (AI consultant in the Bay Area),… Product Strategy

3 Ways To Stop Sleep Walking Through Your Leadership Legacy

Lead on Purpose

Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer. Like most executives in highly pressured sectors, John feels … Continue reading → Leadership intentional legacy vision

The Non-Coder’s Introduction to Mobile-First, Responsive Email Design

AB Tasty

Well, this article is for you. This article was originally posted on AB Tasty as The Non-Coder’s Introduction to Mobile-First, Responsive Email Design. Coding isn’t your ‘thing’. But aren't you curious how your developer was able to render your creations into working emails?

Product vs. Project Management

The Product Bistro

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager.

We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.

AB Tasty

This article was originally posted on AB Tasty as We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.

How to Use Geographic Targeting to Deliver Better Online Experiences

AB Tasty

This article was originally posted on AB Tasty as How to Use Geographic Targeting to Deliver Better Online Experiences. Delivering smooth online experiences is one of the top priorities for marketers, and with good reason. Nowadays, your customers expect. Read more.

Use These 8 Web Design Principles to Boost Your Email Conversion

AB Tasty

This article was originally posted on AB Tasty as Use These 8 Web Design Principles to Boost Your Email Conversion. Take advantage of email conversion tips that will guide you to not only design masterpiece emails but also make your subscribers look forward to hearing from you.

Pricing Lessons from Sea World

Pragmatic Marketing

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating. The article doesn’t say why that’s happening.

How the Unconscious Motivates Online Conversions

AB Tasty

This article was originally posted on AB Tasty as How the Unconscious Motivates Online Conversions. As conversion rate optimization (CRO) experts, we usually test a lot of things on our website, and we’re confident that, Read more.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps.

Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

AB Tasty

This article was originally posted on AB Tasty as Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season. The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game.

Sustainable Pace in Product Management

Roman Pichler

Regularly assess how your product is doing and how effective your current product strategy is, for example, by holding collaborative strategy reviews, as I describe in more details in the article “ Establishing an Effective Product Strategy Process ”. What is Sustainable Pace?

6 Techniques To Build Lead Capture Forms

AB Tasty

This article was originally posted on AB Tasty as 6 Techniques To Build Lead Capture Forms. Lead capture forms are one of the most efficient ways of reaching potential customers who would otherwise be unlikely to make a purchase at first point of contact with a brand.

How to Prepare Your eCommerce Store to Boost Your Holiday Sales

AB Tasty

This article was originally posted on AB Tasty as How to Prepare Your eCommerce Store to Boost Your Holiday Sales. The holiday season is just around the corner. Prepare for the holiday rush to ensure that you have a bountiful sales season with these eCommerce tips.

How to Build a CRM System for Your eCommerce Business

AB Tasty

This article was originally posted on AB Tasty as How to Build a CRM System for Your eCommerce Business. A quick intro to CRM (customer relationship management) software: what it is, why it's important to your business, and how to choose the right one.

How to Use AI to Boost Personalization in Untold Ways

AB Tasty

This article was originally posted on AB Tasty as How to Use AI to Boost Personalization in Untold Ways. There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience.

Black Friday: How to Increase Profit During the Online Shopping Frenzy

AB Tasty

This article was originally posted on AB Tasty as Black Friday: How to Increase Profit During the Online Shopping Frenzy. Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas.

Five Tips for Product Managers to Get Executive Support

280 Group

This video and article cover five techniques for just that. If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure.

Why Segmenting by Personality Should be Part of a Personalization Strategy

AB Tasty

This article was originally posted on AB Tasty as Why Segmenting by Personality Should be Part of a Personalization Strategy. Learn what it means to personalize your website according to visitors' psychographic profile, and how the company Dotaki is bringing this tech to marketers.

My example, my hero

Lead on Purpose

My heart is heavy as I write this article; my father passed away a few days ago. I’ve been thinking about Dad and the important lessons he taught me, both when I was growing up and lived with him in … Continue reading → Leadership Dad father hard work perseverance responsibility

How Cohort Analysis Can Increase Your Conversions

AB Tasty

This article was originally posted on AB Tasty as How Cohort Analysis Can Increase Your Conversions. This is a guest post by Charlie Carpenter, co-founder and CEO of Kite. Anyone running an eCommerce site – or, indeed, Read more.

Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Pragmatic Marketing

This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article

Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Pragmatic Marketing

This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute. Do you have an idea or are you interested in contributing an article? Contact us at PragmaticMarketing.com/submit-article

6 Powerful Cognitive Biases Used in Marketing to Sell More

AB Tasty

This article was originally posted on AB Tasty as 6 Powerful Cognitive Biases Used in Marketing to Sell More. Psychology is one of the most powerful tools that marketers have at their disposal. Discover 6 cognitive biases used in marketing to sell more.

“Compact, Immediately Useful, and Enough Depth” – The First Review

The Secret PM Handbook

I encourage to you visit Product Bistro , read the review , and check out some of Geoff’s other articles on product management and product marketing ! It’s exciting to see the first review of The Secret Product Manager Handbook !