Here’s Why Every Product Manager Must Learn to Love Data


The HBR article suggests anyone without a basic understanding of statistics take a refresher, while noting that said refresher does not mean going back to school. “Big data.”

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

See these related articles. Related Articles. One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Trending Sources

This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below.

Five Tips for Product Managers to Get Executive Support

280 Group

This video and article cover five techniques for just that. If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure.

Product Manager Salary Statistics

280 Group

This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits. The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is?

The Evolution of Modern Product Discovery

Product Talk

So when you read that next article about whatever comes next, all I would ask is that you take a step back and you say okay, here’s what I need to ask myself to know if I should use this tool, and when I should use this tool. Product management is evolving quickly.

Product Manager Certification: What, Why, How

280 Group

This article discusses the benefits of certification and what you can expect to gain by becoming certified. Advancing your career by earning a Product Manager Certification can be a highly-effective strategy.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

This is such an important factor that I’m going to spend a large amount of this article illustrating it. Did you find this article helpful? I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

Articles: Customer Interviews. It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help.

Product Leader – Your Comfort Zone Kills Innovation

280 Group

Mental Models for Product Managers – Part 2

PM Hardcore

For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! And Teresa Torres has written a number of great articles putting a product management spin on them. Brain Wiring (by Wellcome Images, CC licensed).

Create Your First Roadmap with Craft

In this article, you’ll get to know the roadmap structure, how to use the different elements correctly and how to toggle around the roadmap views until you find a view you like. This view allows you to see the layout of your roadmap as described below: Go to the full article.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

See this article. I argued in this article that the hard problems that product managers face are ill-structured and borrowed from Jonassen’s model for solving ill-structured problems. I’ve found a visual aid that is profoundly changing the way teams work.

Product Manager vs. Product Owner Revisited


Five years ago I wrote an article arguing that it is essential that the product manager is also the product owner. ” This causes serious problems, which I covered in the article so I won’t repeat here, and I absolutely still believe it’s critical to be a single person rather than two, but I realize now that I also made a serious mistake in my strategy for how I encouraged this.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Near the start of this article, I asserted that without intentionality, at-scale “agile” organizations are not faster. Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating.

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Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

2] Bansi Nangji and Geoff Tuff recommend in their article “ Managing Your Innovation Portfolio ” that companies should invest about 10% in disruptive or transformational initiatives and about 20% in incremental or adjacent ones. The Matrix Reloaded.

Product Management Synapses

Tyner Blain

He would watch Melrose Place every week, then write up an article about the particular law-school related topics – contract law for the people renting their apartments, or something related to a an argument between two characters, etc.

Dual-Track PM Ladders – Bringing the Donuts 08/31/2016

Ken Norton

I received a lot of feedback on that article, including a surprising number of you who, like me, prefer staying close to the Product vs. managerial career paths -. In an earlier newsletter, I wrote about product management career paths and why we should create opportunities for PMs who don’t necessarily want to become senior managers.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Related Articles on the Product Marketing Role. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes.

Minimum Valuable Problem

Tyner Blain

Rich Mironov’s great article, the DIY Illusion , talks about the importance of focusing your team on building what is important to build (and not building something more easily acquired in other ways). Defining and building a good minimum viable product is much harder than it sounds.

BOM: Product Portfolio

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars and blog posts around product portfolios including an article and webinar about practical portfolio management and a guide to surviving the product zombie apocalypse. January’s Box of the Month is the product portfolio.

Seven Things you can Learn From WeChat Product Development

Mind the Product

Special thanks to Chris Conrad , Hanjoon Kim , Keenan Murphy , Luna Chen , Michael Tea , Misha Chellam , Sandy Naing , Stacey Wang and Zac Halbert and Sherman for your contributions to this article. We tend to think of Chinese companies as imitators rather than innovators, but is this fair?

Why Women Make The Best Product Managers


But many people did ask me about the gender aspect afterwards (If you haven’t yet read that article, I hope you read it first as this article will make much more sense if you know just what traits are necessary for strong product managers). Let me also say this entire article is based on generalizations, and I personally know exceptions to each point I make below.

Good Enough

Tyner Blain

There are several important ways to think about a product being good enough – for this article, we will limit the context for discussion to “good enough to ship to customers” or “good enough to stop making it better (for now).”

The Alternative to Roadmaps


In several articles I have highlighted the reasons I see typical product roadmaps as the source of so much waste in product teams. The Product Fail article covers this at a high level, and the concept is elaborated on in The Inconvenient Truth About Product. In this article, I’d like to try to tackle this.

Product Owner Manager – Alone Together

Tyner Blain

Yesterday, I was reading an article about the overlap between product management and user experience , by Melissa Perri , who has feet in both worlds. Melissa’s article is a good one, you should go read it. Product owners and product managers. Two roles, often done by one person.

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How to Win Your Competition’s Customers

Nir Eyal

Today, I’d like to share a quick video of the ideas in that article. About a year ago, I wrote an essay about how to win your competition’s customers habits.

An Introduction to Product Discovery

Product Talk

Are you interested in receiving more videos and articles about product discovery? I continue to be surprised by how many product managers aren’t familiar with dual-track development.

How To Talk To Your Executives About Agile

PM Hardcore

You can use the template I mention in this article to help: This New Template Helps You Write Better Product Requirements. People have asked me “How can I get my execs to support an agile transformation? They don’t like that they can’t predict anything.”.

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Opposite Views of a Product Roadmap

Tyner Blain

Janna Bastow wrote an excellent article about the importance of flexibility in roadmaps. The article provides a really good explanation of how product management is not project management, and the evils of having a roadmap which is nothing more than a “glorified Gantt chart.”

Innovation vs. Execution


In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. In this article I wanted to say a bit more about how your company's culture either helps or hinders innovation or execution, and then I’d like to give you some pretty deep questions for your team to consider.

Features do not a Product Roadmap Make

Tyner Blain

If all you need is the answer above, then this is a really short article for you – you can stop here. Seven years ago this month, I joined in the fracas stirred up by an article where the author.

The Dirty Dozen Roadmap Roadblocks

Product Powers

Note: The header for each of the numbered red section headers below is a link to a more in-depth article on that particular roadblock. A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. It’s the one document that steers the entire organization in delivering on the company strategy. It's key to success, and yet many organizations struggle to produce effective roadmaps.

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The Move From Product to a Service Mindset

Mind the Product

There is a footnote to this article. In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking.

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The Stigma of a Perfect Product

Mind the Product

Countless articles debate quality versus speed, and tote bags and t-shirts don platitudes like “done is better than perfect” and “perfect is the enemy of good.”. Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!”.

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

Christine Riordan in her 2014 Harvard Business Review (HBR) article, “Diversity Is Useless Without Inclusion” illustrates the importance of making the workplace more inclusive for all to achieve a diverse workforce. Contributed by Saikrishna Chavali.

This New Template Helps You Write Better Product Requirements

PM Hardcore

I’ll use the term “requirement” in this article for this concept. ” (All these terms have problems, but that’s a topic for a different article.) “Communication” by Joan M. See below for image credit. Effective Communication is Challenging.

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

It’s not something you can read in an article and apply. P.S. The excerpts in this article came from Ch. I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly.

Applying Product Principles to Guide Better Product Decisions

Mind the Product

There are thousands of articles that describe how to build a product once requirements have been set.

The Potential of Agile

Tyner Blain

Agile prediction requires a shift to framing prediction in terms of outcomes and not activities, but that’s a topic for another article. The pop-culture concept of a silver bullet – a simple solution to a hard problem – is a dangerous idea.

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